Storage as a Service Market Outlook & Key Findings

  • Global Storage as a Service (STaaS) market expected to surge at a whopping CAGR of 16.4% between 2020 and 2030
  • Demand for STaaS will see an explosion as a third of companies’ IT budget is for cloud services
  • Storage as a Service to be the backbone of companies as cloud computing becomes mainstream with 90% business opting for better solutions
  • Government and IT & telecom to remain leading segments with respective CAGR of 14% and 16.5% throughout at forecast period
  • SME’s to invest in STaaS as going remote will bring in tremendous value in business operations in the long run
  • Bring-Your-Own-Device to define a new era for business operations in post-pandemic world, fueling STaaS market

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Indispensable Role of IT Across Verticals to Propel Storage as a Service Market

Technology disruptions such as artificial intelligence, cloud computing, machine learning, and blockchain have made the learning curve sharper for businesses in recent years. Fast-paced speed of digitization across of government agencies and private sector has created a huge need for storage of information and data that is generated on daily basis.

Ease of data storage solutions are challenging the way enterprise operate and offer new consumer experiences. Industry leaders are integrating offerings with new storage solutions to ameliorate product offerings and services.

This has strengthened the case for Storage as a Service as businesses around the world find themselves in an increasingly complex network with rising tides of data. STaaS has become a critical component to streamlining operations, bringing in operational efficiency across verticals.

This has shed light on manifold benefits of STaaS as a response to the growing need for cost-effective, efficient, and resilient storage services to reduce the operational burden of storage and cost of traditional IT applications. By eliminating the actual, physical storage space, STaaS considerably optimizes the cost of final product or service and offers a more comprehensive system with an excellent backup plan in case of calamities that can cause irreversible damage.

Storage as a Service Market

Simplified method of digital asset management across complex operations of a business has been the underlying current of growing interest in STaaS by end users, especially SMEs.

BFSI Emerges as a Bullish Segment as Data Volumes Show Unprecedented Growth

The evolution of digital technologies in BFSI sector is creating potential opportunities for Storage as a Service applications. Digitalization via digital wallets, mobile banking, and chatbot support has created data explosion, which needs immediate sorting, storing, and managing to make the most of the technological developments.

Future Market Insights predicts that the BFSI segment is expected to create an incremental opportunity of around US$ 20 Bn for the Storage as a Service market during the forecast period. This whopping figure will be attributable to the entry of UPI, eWallets, and multiple fintech companies in the emerging economies.

The overnight demonetization in India, for instance, created a boom of data. This coaxed BFSI sector and associated service providing industries to secure state-of-art STaaS solutions for ensuring fast, reliable and scalable data infrastructure to offer its customers frictionless backend processes.

The demand to manage hyper-scale data to eliminate the costs of providing IT services or cloud services is expected to up the adoption of STaaS in the sector.

North America has a fairly mature market for STaaS as the region has been an early adopter of this technology across various verticals. However, Asia Pacific, Europe, and the Middle East and Africa will show a remarkable scope for deployment of STaaS as growing amount of data, increasing regulations regarding the data retention, and increasing focus on business continuity and disaster recovery will prompt migration to cloud storage.

Storage as a Service is one of the fastest growing cloud application as business operations are shifting to remote work ethic. This consistency of demand has welcomed sizeable capital funding in this market across most regions.

In past few years, various enterprises are turning to STaaS solutions to fulfill the need for flexibility and scalability in data centric world, pushing companies to improve their services.

Future Market Insights predicts that the consistent demand for IT and cloud infrastructure solutions among the enterprises will boost the Storage as a Service market to grow 4.6x its current market value during the forecast period.

Small & Medium Enterprises to Offer Big Opportunities to STaaS Market

The adoption of Storage as a Service solution is on a steady rise among small and medium sized enterprises as most of these companies lack the budget to implement and maintain their own storage infrastructure. Moreover, businesses are using Storage as a Service solution to mitigate risks involved in disaster recovery and to enhance business continuity and availability.

According to the Future Market Insights, SME enterprises segment is set to increase around 5x and expected witness a growth rate of around 17% during the forecast period between 2020 and 2030.

Sudip Saha
Sudip Saha

Principal Consultant

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Storage as a Service Market Tests Positive for Growth with COVID-19

The first half of 2020 has represented a mass experiment in remote working, truly testing the potential of cloud computing amidst a pandemic. The COVID-19 outbreak is expected to bring the greater investments in technology-based infrastructure, which is projected to create potential growth opportunities for Storage as a Service market in coming months.

Unparalleled growth in cloud computing applications are expected to witness a rise in demand for data storage and management that is generated via electronic communication and other business collaboration tools. Employers are expected to invest in excellent storage, which is integral to every virtual desktop infrastructure (VDI) to keep up the productivity.

In the light of these factors, the Storage as a Service market is expected to witness a spike in growth in the coming 2-3 years. From 2014-2019, the Storage as a Service market registered a CAGR of around 15% and analysts project that the market will exhibit a CAGR of 17% between 2021 and 2022.

The need for cost-effective and resilient storage solutions to overcome the challenges of traditional scale-up storage appliances is expected to drive the growth of STaaS market in the post COVID-19 world as well.

Storage as a Service Market: Regional Analysis

The rapid economic growth and increasing investments for digitalizing IT infrastructure in the countries of South Asia & Pacific is playing an important role in development of STaaS market in South Asia and Pacific. Adoption of digital payments, even in rural areas and cloud computing in the IT services, which forms the strengthens the backbone of Indian economy have fuelling this regional market.

The surge in e-commerce in this region is also accountable for investors looking at expanding their operations in this part of the world. With next-gen Internet technologies paving the way with zero downtime, low latency, and seamless connectivity, cloud computing will emerge as a strong business opportunity, promoting growth of STaaS.

As of 2019, North America and Europe held a leading share in the global STaaS market, amounting to 3/5th of the total global value. The strong growth in cloud computing applications and rising demand for cloud-based business continuity tools in countries such as the U.S., the U.K., Germany, and France are expected to support this trend in the coming years as well.

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Storage as a Service: Storage as a Service Solution Providers

Continuous focus on collaborative partnerships to develop and innovate digital capabilities and to leverage new business models has become a key strategy of Storage as a Service solution providers. Moreover, the rising scope of applications related to Storage as a Service and a competitive market have resulted in solution differentiation and expansion strategy by the vendors to gain a competitive edge and strengthen their market presence specifically to the desired industry market. For this, product innovation and development activities has been a mainstay in the Storage as a Service market.

Key Players in the Storage as a Service Market are:

  • Hitachi Vantara
  • Zadara Storage
  • Cloudian
  • Quantum Corporation
  • AWS
  • IBM Corporation
  • Microsoft
  • HPE
  • Google
  • AT&T
  • Dell Technologies
  • Rackspace Inc.

*The list is not exhaustive, and only for representational purposes. Full competitive analysis available in the report

STaaS Solutions to Ease Heavy Workload for Cloud Solutions in the Future

Cloud computing has been around for approximately two decades but its potential is being tested as remote working has become unavoidable for the global economy. Furthermore, huge wave of digitalization and transformation from legacy systems to newer technologies as led to large-scale adoption of storing digital data.

As these trends continue to define the future of business, education, finance, and healthcare operations, STaaS solutions will see an astounding demand. Its sheer cost benefits and ease in maintaining documentation and transactions is expected to make it a part of every business in the near future. STaaS is projected to create a disruption  by breaking down IT expenditures, simplifying storage management, and reducing capital expenditures.

Storage as a Service Market: Segmentation

Service Type

  • Cloud NAS
  • Cloud SAN
  • Cloud Backup
  • Cloud Archiving

Enterprise Size

  • Small & Medium Enterprises
  • Large Enterprises

Industry

  • Media & Entertainment
  • Government
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Education
  • Others

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

At what rate will the storage as a service market grow from 2022 to 2032?

The storage as a service market is expected to grow at a 16.2% CAGR from 2022 to 2032

What is the expected market value for the storage as a service market in 2022?

By 2022-end, storage as a service market sales are likely to reach US$ 23.4 Billion

What is the expected market value for storage as a service market in 2032?

By 2032-end, storage as a service market sales are likely to reach US$ 105 Billion

Which are some leading players in the storage as a service market?

IBM Corporation, Microsoft, HPE, and Google are some leading storage as a service market providers.

Table of Content

1. Executive Summary

     1.1. Global Market Outlook

     1.2. Demand Side Trends

     1.3. Supply Side Trends

     1.4. Analysis and Recommendations

 2. Market Overview

     2.1. Market Coverage / Taxonomy

     2.2. Market Definition / Scope / Limitations

 3. Key Market Trends

     3.1. Key Trends Impacting the Market

     3.2. Cloud Storage Innovation / Development Trends

     3.3. Key Success Factors

 4. Global Storage as a Service Market - Pricing Analysis

     4.1. Pricing Analysis, By Subscription Model

     4.2. Global Average Pricing Analysis Benchmark

 5. COVID-19 Pandemic Crisis Impact Analysis

     5.1. Impact of COVID-19 Pandemic Crisis on Storage as a Service Market

     5.2. Pre-COVID-19 Growth Analysis (2017-2019)

     5.3. Post-COVID-19 Impact Analysis (2020 & Beyond)

     5.4. Expected Recovery Scenario (Short-term / Mid-term / Long-term)

     5.5. Key Action Points for Storage as a Service Vendors

 6. Market Structure Analysis

     6.1. Market Analysis by Tier of Companies

     6.2. Market Concentration

     6.3. Market Share Analysis of Top Players

     6.4. Market Presence Analysis

         6.4.1. Regional footprint by Players

         6.4.2. Service footprint by Players

         6.4.3. Channel footprint by Players

 7. Global Storage as a Service Market Demand (in Value in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030

     7.1. Historical Market Value (US$ Mn) Analysis, 2015-2019

     7.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030

         7.2.1. Y-o-Y Growth Trend Analysis

         7.2.2. Absolute $ Opportunity Analysis

 8. Market Background

     8.1. Macro-Economic Factors

         8.1.1. Global GDP Growth Outlook

         8.1.2. Regional Cloud Technology Adoption

         8.1.3. Regulation & Policies for Data Sharing & Privacy

     8.2. Forecast Factors - Relevance & Impact

         8.2.1. Historic Growth Rate of Major Storage as a Service Vendors

         8.2.2. Business Impact of COVID-19 Pandemic Outbreak on Cloud Storage Market

         8.2.3. Demand from Cloud Backup & Recovery Solutions

         8.2.4. SAN/NAS Storage Adoption

         8.2.5. Demand for Subscription-based Pricing Model

     8.3. Value Chain Analysis

     8.4. Market Dynamics

         8.4.1. Drivers

         8.4.2. Restraints

         8.4.3. Opportunities

 9. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Service Type

     9.1. Introduction / Key Findings

     9.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2015 - 2019

     9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Service Type, 2020 - 2030

         9.3.1. Cloud NAS ( File Storage)

         9.3.2. Cloud SAN ( Block Storage)

         9.3.3. Cloud Backup

         9.3.4. Cloud Archiving

     9.4. Market Attractiveness Analysis By Service Type

 10. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Enterprise Size

     10.1. Introduction / Key Findings

     10.2. Historical Market Size (US$ Mn) Analysis By Enterprise Size, 2015 - 2019

     10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Enterprise Size, 2020 - 2030

         10.3.1. Small & Medium Enterprises (SMEs)

         10.3.2. Large Enterprise

     10.4. Market Attractiveness Analysis By Enterprise Size

 11. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Industry

     11.1. Introduction / Key Findings

     11.2. Historical Market Size (US$ Mn) Analysis By Industry, 2015 - 2019

     11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2020 - 2030

         11.3.1. BFSI

         11.3.2. IT & Telecom

         11.3.3. Manufacturing

         11.3.4. Education

         11.3.5. Government

         11.3.6. Retail

         11.3.7. Energy & Utilities

         11.3.8. Others

     11.4. Market Attractiveness Analysis By Industry

 12. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Region

     12.1. Introduction / Key Findings

     12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015 - 2019

     12.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2020 - 2030

         12.3.1. North America

         12.3.2. Latin America

         12.3.3. Europe

         12.3.4. East Asia

         12.3.5. South Asia & Pacific

         12.3.6. Middle East & Africa

     12.4. Market Attractiveness Analysis By Region

 13. North America Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030

     13.1. Introduction

     13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019

     13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030

         13.3.1. By Service Type

         13.3.2. By Enterprise Size

         13.3.3. By Industry

         13.3.4. By Country

             13.3.4.1. U.S.

             13.3.4.2. Canada

     13.4. Market Attractiveness Analysis

         13.4.1. By Service Type

         13.4.2. By Enterprise Size

         13.4.3. By Industry

         13.4.4. By Country

     13.5. Market Trends

     13.6. Key Market Participants - Intensity Mapping

 14. Latin America Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030

     14.1. Introduction

     14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019

     14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030

         14.3.1. By Service Type

         14.3.2. By Enterprise Size

         14.3.3. By Industry

         14.3.4. By Country

             14.3.4.1. Brazil

             14.3.4.2. Mexico

             14.3.4.3. Rest of Latin America

     14.4. Market Attractiveness Analysis

         14.4.1. By Service Type

         14.4.2. By Enterprise Size

         14.4.3. By Industry

         14.4.4. By Country

     14.5. Market Trends

     14.6. Key Market Participants - Intensity Mapping

 15. Europe Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030

     15.1. Introduction

     15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019

     15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030

         15.3.1. By Service Type

         15.3.2. By Enterprise Size

         15.3.3. By Industry

         15.3.4. By Country

             15.3.4.1. Germany

             15.3.4.2. Italy

             15.3.4.3. France

             15.3.4.4. U.K.

             15.3.4.5. Spain

             15.3.4.6. BENELUX

             15.3.4.7. Russia

             15.3.4.8. Rest of Europe

     15.4. Market Attractiveness Analysis

         15.4.1. By Service Type

         15.4.2. By Enterprise Size

         15.4.3. By Industry

         15.4.4. By Country

     15.5. Market Trends

     15.6. Key Market Participants - Intensity Mapping

 16. South Asia & Pacific Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030

     16.1. Introduction

     16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019

     16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030

         16.3.1. By Service Type

         16.3.2. By Enterprise Size

         16.3.3. By Industry

         16.3.4. By Country

             16.3.4.1. India

             16.3.4.2. Thailand

             16.3.4.3. Indonesia

             16.3.4.4. Malaysia

             16.3.4.5. Oceania

             16.3.4.6. Rest of South Asia & Pacific

     16.4. Market Attractiveness Analysis

         16.4.1. By Service Type

         16.4.2. By Enterprise Size

         16.4.3. By Industry

         16.4.4. By Country

     16.5. Market Trends

     16.6. Key Market Participants - Intensity Mapping

 17. East Asia Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030

     17.1. Introduction

     17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019

     17.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030

         17.3.1. By Service Type

         17.3.2. By Enterprise Size

         17.3.3. By Industry

         17.3.4. By Country

             17.3.4.1. China

             17.3.4.2. Japan

             17.3.4.3. South Korea

     17.4. Market Attractiveness Analysis

         17.4.1. By Service Type

         17.4.2. By Enterprise Size

         17.4.3. By Industry

         17.4.4. By Country

     17.5. Market Trends

     17.6. Key Market Participants - Intensity Mapping

 18. Middle East and Africa Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030

     18.1. Introduction

     18.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019

     18.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030

         18.3.1. By Service Type

         18.3.2. By Enterprise Size

         18.3.3. By Industry

         18.3.4. By Country

             18.3.4.1. GCC Countries

             18.3.4.2. Turkey

             18.3.4.3. Northern Africa

             18.3.4.4. South Africa

             18.3.4.5. Rest of Middle East and Africa

     18.4. Market Attractiveness Analysis

         18.4.1. By Service Type

         18.4.2. By Enterprise Size

         18.4.3. By Industry

         18.4.4. By Country

     18.5. Market Trends

     18.6. Key Market Participants - Intensity Mapping

 19. Key Countries Analysis- Storage as a Service Market

     19.1. U.S. Storage as a Service Market Analysis

         19.1.1. By Service Type

         19.1.2. By Enterprise Size

         19.1.3. By Industry

     19.2. Canada Storage as a Service Market Analysis

         19.2.1. By Service Type

         19.2.2. By Enterprise Size

         19.2.3. By Industry

     19.3. Mexico Storage as a Service Market Analysis

         19.3.1. By Service Type

         19.3.2. By Enterprise Size

         19.3.3. By Industry

     19.4. Brazil Storage as a Service Market Analysis

         19.4.1. By Service Type

         19.4.2. By Enterprise Size

         19.4.3. By Industry

     19.5. Germany Storage as a Service Market Analysis

         19.5.1. By Service Type

         19.5.2. By Enterprise Size

         19.5.3. By Industry

     19.6. Italy Storage as a Service Market Analysis

         19.6.1. By Service Type

         19.6.2. By Enterprise Size

         19.6.3. By Industry

     19.7. France Storage as a Service Market Analysis

         19.7.1. By Service Type

         19.7.2. By Enterprise Size

         19.7.3. By Industry

     19.8. U.K. Storage as a Service Market Analysis

         19.8.1. By Service Type

         19.8.2. By Enterprise Size

         19.8.3. By Industry

     19.9. Spain Storage as a Service Market Analysis

         19.9.1. By Service Type

         19.9.2. By Enterprise Size

         19.9.3. By Industry

     19.10. BENELUX Storage as a Service Market Analysis

         19.10.1. By Service Type

         19.10.2. By Enterprise Size

         19.10.3. By Industry

     19.11. Russia Storage as a Service Market Analysis

         19.11.1. By Service Type

         19.11.2. By Enterprise Size

         19.11.3. By Industry

     19.12. China Storage as a Service Market Analysis

         19.12.1. By Service Type

         19.12.2. By Enterprise Size

         19.12.3. By Industry

     19.13. Japan Storage as a Service Market Analysis

         19.13.1. By Service Type

         19.13.2. By Service Type

         19.13.3. By Enterprise Size

         19.13.4. By Industry

     19.14. South Korea Storage as a Service Market Analysis

         19.14.1. By Service Type

         19.14.2. By Enterprise Size

         19.14.3. By Industry

     19.15. India Storage as a Service Market Analysis

         19.15.1. By Service Type

         19.15.2. By Enterprise Size

         19.15.3. By Industry

     19.16. ASEAN Storage as a Service Market Analysis

         19.16.1. By Service Type

         19.16.2. By Enterprise Size

         19.16.3. By Industry

     19.17. Australia and New Zealand Storage as a Service Market Analysis

         19.17.1. By Service Type

         19.17.2. By Enterprise Size

         19.17.3. By Industry

     19.18. GCC Countries Storage as a Service Market Analysis

         19.18.1. By Service Type

         19.18.2. By Enterprise Size

         19.18.3. By Industry

     19.19. Turkey Storage as a Service Market Analysis

         19.19.1. By Service Type

         19.19.2. By Enterprise Size

         19.19.3. By Industry

     19.20. South Africa Storage as a Service Market Analysis

         19.20.1. By Service Type

         19.20.2. By Enterprise Size

         19.20.3. By Industry

 20. Competition Analysis

     20.1. Competition Dashboard

     20.2. Pricing Analysis, by Competitors

     20.3. Key Strategies, by Competitors

     20.4. Competition Deep Dive

         20.4.1. Hitachi Vantara

             20.4.1.1. Business Overview

             20.4.1.2. Service Portfolio

             20.4.1.3. Profitability by Market Segments (Business Segment/Region)

             20.4.1.4. Market Developments

             20.4.1.5. Strategy Overview

                 20.4.1.5.1. Marketing Strategy

                 20.4.1.5.2. Service Strategy

                 20.4.1.5.3. Channel Strategy

         20.4.2. Zadara Storage

             20.4.2.1. Business Overview

             20.4.2.2. Service Portfolio

             20.4.2.3. Profitability by Market Segments (Business Segment/Region)

             20.4.2.4. Market Developments

             20.4.2.5. Strategy Overview

                 20.4.2.5.1. Marketing Strategy

                 20.4.2.5.2. Service Strategy

                 20.4.2.5.3. Channel Strategy

         20.4.3. Cloudian

             20.4.3.1. Business Overview

             20.4.3.2. Service Portfolio

             20.4.3.3. Profitability by Market Segments (Business Segment/Region)

             20.4.3.4. Market Developments

             20.4.3.5. Strategy Overview

                 20.4.3.5.1. Marketing Strategy

                 20.4.3.5.2. Service Strategy

                 20.4.3.5.3. Channel Strategy

         20.4.4. Quantum Corporation

             20.4.4.1. Business Overview

             20.4.4.2. Service Portfolio

             20.4.4.3. Profitability by Market Segments (Business Segment/Region)

             20.4.4.4. Market Developments

             20.4.4.5. Strategy Overview

                 20.4.4.5.1. Marketing Strategy

                 20.4.4.5.2. Service Strategy

                 20.4.4.5.3. Channel Strategy

         20.4.5. Netmagic Solutions (NTT Communications)

             20.4.5.1. Business Overview

             20.4.5.2. Service Portfolio

             20.4.5.3. Profitability by Market Segments (Business Segment/Region)

             20.4.5.4. Market Developments

             20.4.5.5. Strategy Overview

                 20.4.5.5.1. Marketing Strategy

                 20.4.5.5.2. Service Strategy

                 20.4.5.5.3. Channel Strategy

         20.4.6. AWS

             20.4.6.1. Business Overview

             20.4.6.2. Service Portfolio

             20.4.6.3. Profitability by Market Segments (Business Segment/Region)

             20.4.6.4. Market Developments

             20.4.6.5. Strategy Overview

                 20.4.6.5.1. Marketing Strategy

                 20.4.6.5.2. Service Strategy

                 20.4.6.5.3. Channel Strategy

         20.4.7. IBM Corporation

             20.4.7.1. Business Overview

             20.4.7.2. Service Portfolio

             20.4.7.3. Profitability by Market Segments (Business Segment/Region)

             20.4.7.4. Market Developments

             20.4.7.5. Strategy Overview

                 20.4.7.5.1. Marketing Strategy

                 20.4.7.5.2. Service Strategy

                 20.4.7.5.3. Channel Strategy

         20.4.8. Microsoft

             20.4.8.1. Business Overview

             20.4.8.2. Service Portfolio

             20.4.8.3. Profitability by Market Segments (Business Segment/Region)

             20.4.8.4. Market Developments

             20.4.8.5. Strategy Overview

                 20.4.8.5.1. Marketing Strategy

                 20.4.8.5.2. Service Strategy

                 20.4.8.5.3. Channel Strategy

         20.4.9. HPE

             20.4.9.1. Business Overview

             20.4.9.2. Service Portfolio

             20.4.9.3. Profitability by Market Segments (Business Segment/Region)

             20.4.9.4. Market Developments

             20.4.9.5. Strategy Overview

                 20.4.9.5.1. Marketing Strategy

                 20.4.9.5.2. Service Strategy

                 20.4.9.5.3. Channel Strategy

         20.4.10. Google

             20.4.10.1. Business Overview

             20.4.10.2. Service Portfolio

             20.4.10.3. Profitability by Market Segments (Business Segment/Region)

             20.4.10.4. Market Developments

             20.4.10.5. Strategy Overview

                 20.4.10.5.1. Marketing Strategy

                 20.4.10.5.2. Service Strategy

                 20.4.10.5.3. Channel Strategy

         20.4.11. AT&T

             20.4.11.1. Business Overview

             20.4.11.2. Service Portfolio

             20.4.11.3. Profitability by Market Segments (Business Segment/Region)

             20.4.11.4. Market Developments

             20.4.11.5. Strategy Overview

                 20.4.11.5.1. Marketing Strategy

                 20.4.11.5.2. Service Strategy

                 20.4.11.5.3. Channel Strategy

         20.4.12. Dell Technologies

             20.4.12.1. Business Overview

             20.4.12.2. Service Portfolio

             20.4.12.3. Profitability by Market Segments (Business Segment/Region)

             20.4.12.4. Market Developments

             20.4.12.5. Strategy Overview

                 20.4.12.5.1. Marketing Strategy

                 20.4.12.5.2. Service Strategy

                 20.4.12.5.3. Channel Strategy

         20.4.13. Rackspace Inc.

             20.4.13.1. Business Overview

             20.4.13.2. Service Portfolio

             20.4.13.3. Profitability by Market Segments (Business Segment/Region)

             20.4.13.4. Market Developments

             20.4.13.5. Strategy Overview

                 20.4.13.5.1. Marketing Strategy

                 20.4.13.5.2. Service Strategy

                 20.4.13.5.3. Channel Strategy

         20.4.14. Pure Storage

             20.4.14.1. Business Overview

             20.4.14.2. Service Portfolio

             20.4.14.3. Profitability by Market Segments (Business Segment/Region)

             20.4.14.4. Market Developments

             20.4.14.5. Strategy Overview

                 20.4.14.5.1. Marketing Strategy

                 20.4.14.5.2. Service Strategy

                 20.4.14.5.3. Channel Strategy

         20.4.15. Digital Sense

             20.4.15.1. Business Overview

             20.4.15.2. Service Portfolio

             20.4.15.3. Profitability by Market Segments (Business Segment/Region)

             20.4.15.4. Market Developments

             20.4.15.5. Strategy Overview

                 20.4.15.5.1. Marketing Strategy

                 20.4.15.5.2. Service Strategy

                 20.4.15.5.3. Channel Strategy

 21. Assumptions and Acronyms Used

 22. Research Methodology

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