The USA beetroot supplement market is worth USD 155.4 million in 2025 and is expected to reach USD 341.8 million by 2035, reflecting a CAGR of 8.2%. This growth is being driven by increasing awareness of cardiovascular health, a growing preference for plant-based products, and the widespread use of beetroot supplements in sports nutrition.
| Metric | Value |
|---|---|
| Estimated Size (2025E) | USD 155.4 million |
| Projected Value (2035F) | USD 341.8 million |
| CAGR (2025 to 2035) | 8.2% |
In addition, the rising incidence of lifestyle-related diseases such as diabetes and hypertension is pushing consumers toward functional foods and supplements. Innovations in flavor formulation and clean-label packaging are further propelling the demand for beetroot supplements in the United States.
The powdered segment is anticipated to lead the form segment in the beetroot supplement market, accounting for 32% of the market share in 2025. This dominance is attributed to its ease of mixing, versatility, and higher consumer acceptance due to flavor masking techniques. Meanwhile, Bottled packaging is projected to maintain its lead with a market share of 41% in 2035, supported by better shelf life and product visibility.
The market holds notable shares across multiple parent categories. It accounts for 3.5% of the overall dietary supplements market, driven by rising health awareness. Within the sports nutrition segment, it holds around 4.2%, primarily due to its use in endurance and performance products.
In the plant-based supplements market, beetroot supplements represent roughly 5.8%, fueled by the vegan and clean-label trend. It also accounts for 2.7% of the cardiovascular health supplements market, supported by clinical claims related to heart health. These shares are expected to grow steadily through 2035 as consumer demand increases.
Looking ahead, the USA beetroot supplement market is likely to benefit from advancements in nutrient bioavailability and flavor enhancement technologies. Government recommendations promoting vegetable intake and heart health awareness are expected to further support market penetration.
Companies are investing in clinical validation and certifications to improve trust and broaden appeal. Partnerships with fitness influencers and lifestyle brands will likely continue shaping consumer behavior and driving consistent sales growth. Additionally, the growing popularity of personalized nutrition is anticipated to open new opportunities for targeted beetroot-based formulations in the coming years.
The market is segmented by claim, packaging, distribution channel and form. By claim, the market is divided into vegan and regular. By packaging, the market is segmented into bottle, can, jar and sachets. By distribution channel, the market is segmented into store-based retailing (dollar stores, grocery stores, mass merchandiser, club stores, convenience stores, forecourt retailers, drug stores & pharmacies and others, and online retailing (company website, gross merchandiser). By form, the market includes liquid, powder, capsule, tablet and gummies.
Vegan beetroot supplements are rapidly gaining traction as consumers opt for plant-based lifestyles. Between 2025 and 2035, this segment is expected to remain the most lucrative under claims, accounting for a 63% market share in 2025. The shift toward cruelty-free and dairy-free nutrition continues to appeal to health-conscious Millennials and Gen Z consumers, especially in metropolitan areas.
Bottled packaging will continue to dominate the market through 2035, holding an estimated 41% market share in 2025. Bottles offer durability, extended shelf life, and allow branding to stand out on retail shelves. The secure sealing ensures product stability, particularly in liquid and powdered beetroot supplements. Brands are increasingly investing in sustainable and recyclable bottle formats to attract eco-conscious consumers.
Store-based retailing leads distribution, projected to hold 57% of the market in 2025. Among the sub-segments, grocery stores are the most profitable, driven by high footfall and the increasing shelf presence of health-focused supplements. Shoppers prefer physical stores for immediate purchases and product assurance. Retail partnerships, endcap displays, and bundling with other health goods are being used to boost in-store conversions. Promotions and in-person consultations also play a role in enhancing consumer trust.
Powdered beetroot supplements will continue to lead the form segment, accounting for 32% of the market share in 2025, and are expected to maintain this dominant position through 2035. Powders offer customizable dosage and are ideal for blending with smoothies, water, or workout drinks. Flavored powders mask beetroot’s earthy taste, boosting repeat usage. The segment benefits from flexible packaging options, longer shelf life, and lower transportation costs compared to liquid supplements.
Recent Trends in the United States Beetroot Supplement Market
Challenges in the United States Beetroot Supplement Market
The USA beetroot supplement market is fragmented, with numerous players competing across price tiers, distribution channels, and formulation types. Companies such as HumanN SuperBeets, BioBeet®, KOS, and BulkSupplements lead in brand recognition and innovation, while niche players like Koyah and Organifi cater to specialty nutrition audiences. These players are leveraging online platforms, health influencer collaborations, and proprietary formulations to strengthen their market share.
Key strategies involve introducing new delivery formats (gummies, chews), investing in clinical validation for cardiovascular health benefits, and partnering with sports nutrition retailers and DTC platforms. HumanN and 1MD Nutrition are focusing on premium blends backed by scientific trials, while KOS and Horbaach are expanding into value-based multichannel sales. Meanwhile, clean-label certifications, flavored variants, and bundled health kits remain popular tactics for consumer retention.
| Report Attributes | Details |
|---|---|
| Current Total Market Size (2025) | USD 155.4 million |
| Projected Market Size (2035) | USD 341.8 million |
| CAGR (2025 to 2035) | 8.2% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Report Parameters | Revenue in USD million / Volume in Metric tons |
| By Claim | Vegan, Regular |
| By Packaging | Bottle, Can, Jar, Sachets |
| By Distribution Channel | Store-based Retailing (Dollar Stores, Grocery Stores, Mass Merchandiser, Club Stores, Convenience Stores, Forecourt Retailers, Drug Stores and Pharmacies, Others), Online Retailing (Company Website, Gross Merchandiser) |
| By Form | Liquid, Powder, Capsule, Tablet, Gummies |
| Countries Covered | United States |
| Key Players | BioBeet®, HumanN SuperBeets, Koyah Beet Whole-Root Powder, HumanN BeetElite, Peak Performance Organic Beet Root Powder, BulkSupplements Beet Powder, Bronson Beet Root, 1MD Nutrition CardioFitMD, KaraMD Ultra Beets, Organifi Red Juice, Self Evolution Beet12, KOS Organic Beet Root Capsules, Horbaach Beetroot Capsules, and Natural Fuel Power Beets |
| Additional Attributes | Dollar sales by value, market share analysis by segments, and channel-wise analysis |
The market size is valued at USD 155.4 million in 2025.
The market is forecasted to reach USD 341.8 million by 2035, reflecting a CAGR of 8.2%.
Powdered beetroot supplements are expected to lead, with a 32% market share in 2025.
Store-based retailing is projected to hold a 57% share of the market in 2025.
Bottled packaging is anticipated to hold a 41% market share in 2025.
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United States Beetroot Supplement Market
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