The whole milk powder market is estimated to secure a valuation of US$ 8.2 Billion in 2023 and is estimated to rise to US$ 11.3 Billion by 2033. The market is anticipated to grow at a CAGR of 3.3% during the forecast period. The factors accelerating the demand for whole milk powder are as follows-
Growing application in bakery and confectionery products
Increasing popularity of dairy products
Increased demand for high-nutrition products with a longer shelf life
Increased demand for packed food items
Increased application of whole milk powder in the food & beverage industry
Growing popularity and consumption of associated products like chocolates and candies
The increasing tilt towards consumption of naturally sourced and clean label ingredient
The rapidly growing retail sector
North America dominates the whole milk powder market during the forecast period
Whole milk powder is mainly used in bakery and confectionary food products to increase the flavor, texture, and nutritional value of the baked product. Major factors expected to boost the growth of the whole milk powder market in the forecast period are increased use of whole milk powder in infant formula.
Other factors driving the demand for whole milk powder include increased disposable income and changing consumer preferences and technological advancement in the development of whole milk powder.
North America is the leading consumer of whole milk powder products owing to the high consumer preference for packed food goods and the rapid expansion of the companies investing in the whole milk powder market. The USA is the largest producer and consumer of the market in the region due to the increased use of infant formula and dairy products.
Europe is expected to account for the high share of the whole milk powder market during the forecast period. the demand for whole milk powder is driven by increased application in bakery and confectionery food products. The Asia Pacific is expected to provide lucrative opportunities for market growth due to the huge population base and increased disposable income.
Some of the market players operating in the whole milk powder market include Lactails International, Nestle S.A., Fonterra Co-operative Group Limited, Royal Friesland Campina N.V. and Danone S.A., Agri Dairy Products, Inc., All American Food Inc, and Adiplus S.A.C. among others.
The global whole milk powder market is fragmented with many domestic and international players competing for market share. The market players are focusing on launching new products with organic ingredients and focusing on unique packaging with extra nutrition. The market players are also investing in expanding whole milk powder production and economies of scale and increasing their profits.
For instance, in May 2021- lactalis ingredients is expanding its milk powder range with organic whole milk powder. This whole milk powder has a good taste and can be used in applications like dairy, chocolates, and baking.
The future of whole milk powder looks positive with continued growth expected in the coming years. The main factor providing market growth is the surging demand for dairy products and nutritious food. Also, the technological advancement in the production of whole milk powder like spraying and drying led to improved quality products, which will be expected to drive the whole milk powder market throughout the forecast period.
Start-ups are entering the market with innovative technology that improves efficiency, expands product portfolios, and uses innovative packaging solutions.
For instance, founded in 2003 - Crown Milk Specialities Pvt. Ltd is a dairy product manufacturing company with a product range of demineralized whey powders, Skimmed milk powder, and whole milk powder.
Data Point
Key statistics
Expected Market value in 2023
US$ 8.2 Billion
Projected Market Value in 2033
US$ 11.3 Billion
Growth Rate (2023 to 2033)
CAGR of 3.3%
Whole milk powder (WMP) is procured through spray drying and evaporation processes, by removal of water from pasteurized, homogenized whole milk. It is creamy-white in colour, containing almost 95% milk solids and less than 5% moisture. In addition, removing moisture from milk inhibits microbial growth.
Whole milk powder is also often fortified with vitamins and minerals. It possesses all the endearing qualities of milk, which is an important ingredient in the production of an impressive variety of food products in its dry form.
Whole milk powder (WMP) contains highest nutrient value in the powdered form of liquid milk, along with the fat content. Whole milk powder comprises of specified nutrient levels and are also over-heated for most applications.
In addition to calcium, protein and other nutrient values, a variety of other properties are obtained by adding whole milk powder to diet. Whole milk powder is often used as a replacement in oil/ water interfaces to help formulate fat emulsions.
Whole milk is generally recommended for consumption of children and teenagers as well as body builders. It provides calcium that is necessary for the growth of healthy bones and teeth, and protein to help create and rebuild muscle tissues and on the other hand, contains on average 36-38% carbohydrates, 25-27% protein, 5-7% ash (minerals) and 26-40% fat.
These beneficial factors are anticipated to boost the growth of Whole Milk Powder market over the forecast period.
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Increasing Demand for Whole Milk Powder is gaining traction in Food & Beverage Industry
Whole milk powder is commonly consumed globally because of its nutritional advantages, which have found its use in formulas for children, confectionaries, baked sweets and savoury products. Whole milk powder, a convenient type of liquid milk and an economical source of dairy products, is easily reconstituted.
Whole milk powder can also be used as a source of fat and non-fat milk solids in baked goods, confectionery and dairy products including yoghurt and milk drinks.
In addition to concentrated calcium, protein as well as other essential nutritional values, several desirable properties are enhanced by utilizing whole milk powder to formulations of the food. Whole milk powder is used for appealing purposes in baked goods or sauces, dairy proteins react during cooking or baking with lactose and other reducing sugars to achieve an attractive browning effect.
Proteins in whole milk powder serve as interfaces between the oil and water, helping to shape and stabilize fat emulsions. These properties are particularly useful in baked goods, soups, salad dressing and beverages. Dairy proteins have a clean neutral taste and usually don't add off-flavours to formulations, though whole milk powder is also used to improve the food's dairy taste.
Whole milk powder also helps to disperse protein across an air / water interface, reducing surface tension and partly unfolding the protein. Encapsulated air bubbles forms an elastic and film which can be used to make desserts and cakes. The water holding capacity of whole milk powder is being used in the viscous food products such as custards and soups to create desired textures. This binding capability helps to extend shelf life in bread dough.
It is generally recommended that whole milk powder be eaten by children and adolescents, as well as body builders. This includes calcium necessary for the growth of healthy bones and teeth, and protein to help build and regenerate muscle tissue.
The factors increase the consumption of whole milk powder with the presence of several nutrients, such as vitamin B12, vitamin C, thiamin, and high quantities of protein, which will drive the entire global whole milk powder market for the forecasted period.
Longer Shelf Life due to Packaging is boosting the Sales of Whole Milk Powder Market
The size and design of the product packaging depends on the type of milk powder, the surface area: the packaging volume ratio, the required shelf life, the condition for ambient storage and transportation and the expected market condition. Whole milk powder is often packed under N2 gas in order to safeguard the product from fat oxidation, maintain its taste and increase its storage life upto 6 months.
Furthermore the requirements of packaging performance differ and rely on variations in product characteristics, atmospheric distribution condition and business environment. However, whole milk powder packaging systems should safeguard the powder against exposure to moisture, O2 and light and predict the likely impact of external factors, including temperature, light, physical hazards, time and relative humidity.
The use of whole milk powder in place of liquid milk aims to minimise the expense of storage and transport. Significantly lower storage space and uncooled shipping and storage of dry whole milk powder turn into cost savings that drive the entire milk powder market.
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Global Whole Milk Powder: Key Players
Some of the market participants operating in the global whole milk powder market are
Lactalis International
Nestlé S.A.
Fonterra Co-operative Group Limited
Royal FrieslandCampina N.V. and Danone S.A.
Agri-Dairy Products, Inc.
All American Foods, Inc.
Adiplus S.A.C.
Others
Increasing Opportunities for Whole Milk Powder Manufacturers in Regions of Low Milk Availability
Owing to the numerous benefits of whole milk powder in the food industry, the global milk powder market is estimated to have significant growth potential. Many food producers in regions like North America and Latin America mainly use whole milk powder as compared to certain other whey products.
There is a lot of consumption of whole milk powder in USA by the food manufacturers. Food scientists and food producers are new ways of economically using whole milk powder without damaging the environment these days.
Countries including United Kingdom, France, Poland, Spain, South Africa, and Thailand amongst the others, making spaces for the local manufacturers to produce whole milk powder, as there is scarcity of raw milk, hence promoting the use of whole milk powder.
Whole milk powder production can be achieved by two processes, roller drying and spray drying. Spray dried whole milk powder is often used broadly than dried roller milk. However, this is creating great opportunities for the new entrants to compete in the domestic as well as in the global whole milk powder market.
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The study is a source of reliable data on
Whole milk powder market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers
North America
Latin America
Europe
East Asia Pacific
South Asia
Oceania
Middle East and Africa
The whole milk powder market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Whole Milk Powder market report projects the attractiveness of each major segment over the forecast period.
