Whole Milk Powder Market Outlook from 2024 to 2034

The worldwide whole milk powder market size is anticipated to reach USD 8,491.6 million in 2024 and USD 11,742 million by 2034. Global sales are predicted to soar at a CAGR of 3.3% throughout the forecast period.

The whole milk powder industry is a significant sector within the global dairy industry. It offers a shelf-stable alternative to fresh milk, making it a popular choice for both consumers and manufacturers.

Several factors are contributing to sales growth. Whole milk powder boasts unmatched convenience with a long shelf life, eliminating spoilage concerns. This makes it ideal for regions with limited access to refrigeration or areas prone to disruptions in the cold chain.

Rising health consciousness among consumers is also a prominent driver. Whole milk powder provides a good source of protein, calcium, and essential vitamins, aligning perfectly with the focus on nutrition.

The product’s application in various food products like bakery items, confectionery, and infant formula is another key factor propelling the growth forward. Sustained use of the product in the future is forecast to boost the whole milk powder industry.

Global Whole Milk Powder Industry Assessment

Attributes Description
Estimated Size, 2024 USD 8,491.6 million
Projected Size, 2034 USD 11,742 million
Value-based CAGR (2024 to 2034) 3.3%

Leading players like Nestle, Danone, Fonterra, and FrieslandCampina are constantly innovating to meet the evolving demands of consumers. The increasing demand for organic food products and the growing middle class in developing countries are both expected to propel the sector.

As consumers seek convenient and nutritious options, whole milk powder is poised for continued growth in the years to come. Regionally, the sector is expected to see significant growth in Asia Pacific, driven by the burgeoning middle class and increasing disposable income. Here, consumers are seeking convenient and nutritious food options, that align perfectly with the product’s benefits.

Europe is another key market and is expected to maintain its leading position due to established dairy infrastructure and a strong preference for high-quality dairy products. North America is also a mature market, but growth is expected to be steady.

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Key Industry Highlights

Innovation Rides the Wave of Change in the Whole Milk Powder Industry

The whole milk powder sector is experiencing a wave of innovation driven by both consumer preferences and industry advancements. Consumers are increasingly seeking health-conscious options. This has led to a rise in fortified milk powder with added vitamins, minerals, and even probiotics. These functional ingredients cater to specific dietary needs and offer potential health benefits.

Sustainability is a growing concern. Leading players are implementing sustainable practices throughout their supply chains, from sourcing organic milk to reducing their environmental footprint. This resonates with eco-conscious consumers who are willing to pay a premium for ethically produced milk powder.

The rise of eCommerce platforms has opened new avenues for the product’s sales. Companies are now reaching consumers directly through online marketplaces, offering convenience and potentially wider product variety.

While not strictly whole milk powder, the growing demand for plant-based dairy alternatives is influencing the market. Some companies are exploring options like pea or oat milk powder to cater to vegans, lactose-intolerant consumers, or those seeking a dairy-free alternative. These latest trends impact the dynamic whole milk powder market.

As consumer preferences evolve and technology advances, manufacturers are adapting by offering innovative products, focusing on sustainability, and using new sales channels. This ensures the continued relevance of the product in a changing food landscape.

Future of the Sector Expected to be Fortified by Innovation

The industry landscape is brimming with unique opportunities that cater to both evolving consumer needs and advancements in production technology. The rise of personalized medicine opens doors for customized milk powder formulations.

For instance, companies are looking to fortify whole milk powder with specific vitamins or minerals to address individual dietary deficiencies. Further, research into the potential health benefits of specific milk components is ongoing.

Research could lead to the incorporation of bioactive ingredients like lactoferrin or immunoglobulins into whole milk powder. These ingredients offer potential immune system support or other health benefits, creating a new category of functional milk powder.

These are just a few examples of the unique opportunities waiting to be explored in the whole milk powder market. By embracing innovation and addressing consumer concerns, companies can unlock new market segments, contribute to public health, and ensure the continued relevance of this product in the future.

Industry Growth Faces Hurdles

Despite its growth, the sector faces hurdles. Volatile milk prices threaten profits, while consumer misconceptions about freshness hinder expansion. Strict regulations and competition from plant-based alternatives add further pressure. Manufacturers must innovate in pricing, education, and product differentiation to solidify their position in the evolving market.

Country-wise Insights

Frequent Natural Disasters in the United States Crops up Opportunities for Players

While the whole milk powder sector is experiencing global growth, the growth factors influencing the whole milk powder market in the United States might differ slightly from the broader trends. The United States faces various natural disasters like hurricanes and floods. The product’s long shelf life and ease of storage make it a valuable addition to emergency preparedness kits.

Busy lifestyles and a growing preference for convenience are driving demand for shelf-stable dairy options. This powder offers a solution for households that might not go through fresh milk quickly enough.

The United States is a significant exporter of this product, catering to the growing demand in developing countries. This international market creates a larger customer base for United States-produced whole milk powder.

Surging Demand for Organic Whole Milk Powder Boosting the United Kingdom Market

Many factors impact the United Kingdom whole milk powder market like convenience, long shelf life, health benefits, and food industry applications. Further, market dynamics in the United Kingdom’s whole milk powder market are also impacted by Brexit.

Depending on the trade deals finalized, there could be a shift towards domestically produced dairy products, potentially affecting the product’s demand. Additionally, a growing niche market for this product with specific characteristics, such as organic or lactose-free options, is also contributing to the rise in demand.

Rising Cattle Feed Costs Push the Product Sales in India

The market size of whole milk powders in India is projected to surge, driven by a unique blend of factors. Unlike some regions focused on convenience, India's growth stems partly from challenges with fresh milk. Rising prices and occasional shortages, caused by factors like increased cattle feed costs and supply chain disruptions, make this product a price-stable alternative.

Limited access to reliable refrigeration in many areas also necessitates shelf-stable options like whole milk powder. Additionally, India's booming urban population with busy lifestyles finds this powder's convenience and storage benefits highly appealing. This aligns with the growing national focus on health, as consumers recognize the protein, calcium, and vitamin content of this milk powder.

The extensive use of milk powder in traditional Indian sweets and confectionery fuels demand from the food manufacturing industry. While global trends toward convenience foods play a role, India's rise in whole milk powder consumption is demonstrably influenced by its specific social and economic landscape.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Confectionery Sector Reigns Supreme

The confectionery sector reigns supreme in dairy milk powder consumption. Unlike fresh milk's inconsistency, dairy milk powder offers reliable milk solids, ensuring consistent taste, texture, and performance in chocolates, candies, and baked goods. This translates to high-quality treats and a streamlined production process.

Cost savings come from its longer shelf life, lower storage needs, and lighter weight for transport. Furthermore, fortified milk powder can enhance the nutritional profile of confectionery, appealing to health-conscious consumers.

Dairy milk powder also aligns with the clean label trend, offering a natural alternative to some ingredients. This winning combination of consistent quality, cost-effectiveness, versatility, and a potential nutritional boost makes dairy milk powder a perfect fit for the confectionery sector.

Competition Outlook

Companies are focusing on developing new and innovative whole milk powder products to cater to evolving consumer preferences. This includes organic whole milk powder, lactose-free options, and milk powder fortified with additional vitamins and minerals.

Key players in the whole milk powder market are investing in advanced manufacturing processes and quality control measures to ensure their milk powder meets the specific needs of food manufacturers and consumers. Companies are also exploring opportunities in developing countries with a growing demand for dairy products. This can involve setting up local production facilities or establishing export channels.

To increase value share, companies are actively collaborating with distributors, retailers, and others in the food supply chain. These partnerships expand their reach and distribution channels, getting milk powder products into the hands of more consumers.

Companies are launching effective marketing campaigns that highlight the convenience, nutrition, and versatility of this milk powder. This boosts brand awareness and consumer preference while building a strong brand identity in a competitive market.

Consumers are increasingly concerned about environmental and social responsibility. Players that implement sustainable practices throughout their supply chain can attract eco-conscious customers. Using these strategies, players are influencing the competitive landscape of the whole milk powder industry.

Industry Updates

  • In January 2024, Nuchev, an Australian-based infant goat formula specialist, introduced its first bovine product for adults and older children.
  • In September 2023, Löwenzahn Organics, a German brand, released its baby milk products line crafted from whole cow's milk. Thereby, offering an alternative to conventionally used skimmed milk. The brand is also the first to bring such an offering to Germany.

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Leading Whole Milk Powder Brands

  • Lactalis International
  • Nestlé S.A.
  • Fonterra Co-operative Group Limited
  • Royal FrieslandCampina N.V. and Danone S.A.
  • Agri-Dairy Products, Inc.
  • Adiplus S.A.C.
  • All American Foods, Inc.
  • Others

Key Segments of the Market Report

By Source:

Whole milk powder market, by source, is segmented into cows, buffalos, goats, sheep, and donkeys.

By End Use:

End users of whole milk powder include dairy products, confectionery, bakery, and infant formula. The dairy products segment is further divided into ice cream, beverages, and yogurt. The confectionery segment is divided into candies, chocolates, and aerated confections. The bakery segment is divided into bread, biscuits, pastries, and cakes.

By Distribution Channel:

The product is sold via direct/B2B and indirect/B2C channels. The latter is divided into hospital pharmacies, retail pharmacies, hypermarkets/supermarkets, convenience stores, online retail, and others.

By Region:

Analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, the Middle East and Africa, and Oceania.

Frequently Asked Questions

What is the projected industry size?

The market is assessed to be valued at USD 11,742 million by 2034.

How big is the whole milk powder market?

The industry is valued at USD 8,491.6 million in 2024.

What is the expected growth trajectory for the industry?

The industry is predicted to register a 3.3% CAGR over the projected period.

Which is the leading end use segment in the market?

Confectionery is the leading end use segment in this sector.

Which players are performing well?

Lactalis International and Nestlé S.A.


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