The yogurt market size was estimated at USD 47.40 billion in 2024. The yogurt industry is expected to grow from USD 50.2 billion in 2025 to USD 79.6 billion by 2035. The yogurt market CAGR (growth rate) is expected to be around 5.9% during the forecast period (2025 to 2035). This growth is attributed to heightened consumer focus on digestive health, the rise of high-protein diets, and expanding functional food preferences globally.
Greek-style yogurt continues to dominate the market, offering consumers a low-fat, high-protein option that aligns with evolving dietary needs. The increasing demand for probiotic-rich dairy products is also driving innovation across yogurt variants, including plant-based and fortified offerings.
| Attribute | Detail |
|---|---|
| Industry Size (2025E) | USD 50.2 billion |
| Industry Value (2035F) | USD 79.6 billion |
| Value CAGR (2025 to 2035) | 5.9% |
Hypermarkets remain the leading distribution channel, capturing 41.2% of sales in 2025 due to their extensive reach and emphasis on health-oriented dairy categories. The convenience of multipack and single-serve formats, coupled with active marketing campaigns by leading brands, is helping yogurt penetrate both urban and semi-urban households. Additionally, advancements in refrigeration and cold chain infrastructure are enabling wider product availability across regions.
On May 17, 2025, The Times of India highlighted the resurgence of fermented foods such as yogurt and kefir due to rising awareness around gut health, immune benefits, and microbiome support, especially during the summer wellness season. Later, on June 13, 2025, IndianRetailer and Restaurant India reported that French frozen-yogurt brand Yogurt Factory, in collaboration with FranGlobal, is entering India to target health-focused millennials with zero-fat formulations and customizable toppings. These verified developments underscore the yogurt market's dual momentum: as a functional health food and as a versatile lifestyle offering aligned with modern wellness trends.
In parallel, consumer demand for plant-based yogurt alternatives is gaining traction, driven by increasing lactose intolerance, vegan lifestyles, and environmental concerns. Almond, oat, and coconut-based yogurts are being launched with probiotic fortification and clean-label positioning to compete with dairy variants.
Companies like Danone, Chobani, and Nestlé are expanding their dairy-free portfolios while ensuring taste and texture parity. This diversification not only widens the consumer base but also helps brands cater to emerging flexitarian diets across global markets
The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2024) and current year (2025) for global Yogurt market. This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision about the market growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1(2024 to 2034) | 15.4% |
| H2(2024 to 2034) | 16.0% |
| H1(2025 to 2035) | 16.3% |
| H2(2025 to 2035) | 17.0% |
The above table presents the expected CAGR for the global Yogurt demand space over semi-annual period spanning from 2025 to 2035. In the first half (H1) of the year 2024, the business is predicted to surge at a CAGR of 15.4%, followed by a slightly higher growth rate of 16% in the second half (H2) of the same year.
Moving into year 2025, the CAGR is projected to increase slightly to 16.3% in the first half and remain relatively moderate at 17% in the second half. In the first half (H1 2025) the market witnessed a decrease of 16 BPS while in the second half (H2 2025), the market witnessed an increase of 34 BPS.
The yogurt market is segmented by product type into yogurt drinks, Greek yogurt, set yogurt, and frozen yogurt, with Greek yogurt expected to hold the largest market share due to its high-protein content and functional benefits.
Distribution channels include hypermarkets, retailers, convenience stores, and specialist retailers, with hypermarkets leading in total sales. Geographically, the market is divided into North America, Latin America, Europe, the Middle East & Africa, East Asia, South Asia, and Oceania, with North America and Europe dominating market growth.
Greek-style yogurt has emerged as one of the fastest-growing segments in the global yogurt market with 34.6% share due to its protein-rich content, creamy texture, and versatility across various applications. Greek yogurt is favored for its functional benefits, including probiotic support, enhanced digestion, and muscle recovery, making it a staple for fitness enthusiasts and those following high-protein diets. It also caters to the growing demand for food that is low in carbohydrates and supports gut health.
Hypermarkets continue to dominate the yogurt market, capturing a large portion of total sales. The extensive range of yogurt products, including flavored, Greek, organic, and drinkable options, along with competitive pricing and promotional discounts, make hypermarkets a key retail hub for yogurt purchases.
The yogurt market is experiencing transformation as it rewrites itself to fit changing consumer tastes and competitive pressures. For health-conscious consumers looking for a vegan or lactose-free option, dairy-free, plant-based almond, soy, coconut and oat yogurts are increasingly competing for market share with their dairy-based counterparts. This competition pushes traditional dairy brands to innovate by approaching product differentiation such as launching high-protein Greek yogurts or probiotics-rich formulations.
Furthermore, yogurt production has difficulty with a strong cold chain, requiring constant refrigeration from production to retail, so high storage and transportation costs can arise. Rising costs of energy and logistics add to the complexity in the market whereas increasing consumer awareness regarding sugar content is influencing the demand for lower sugar or no sugar version.
All this has to happen with no compromise on quality and taste against the backdrop of a competitive pricing environment in which private labels and value packs add pressure on margins.
According to the latest research by FMI, yogurt pricing is currently experiencing a mix of premiumization and value offerings, reflecting the consumer landscape. Premium products - whether probiotic-rich or high-protein Greek-style yogurts - fetch premium prices because of their superior nutrition and more complex production methods. These items typically retail for almost twice the price of regular yogurts.
By contrast, store-brand and bulk-pack products are offered at lower prices to target value-oriented consumers. Because there are various forms of pricing strategies, such as volume discounts (buying large quantity, for instance) and promotional pricing (temporary price cuts on certain items or bundles), retailers add all these in the consumers' purchase, creating room for loyalty just to the shoppers.
Limited-edition or seasonal flavors tend to emerge at a small price premium to capitalize on their freshness, while standard flavors are kept competitively priced to ensure mass-market appeal. If manufacturers balance both strategies, who attracts health-conscious segments and to open price-sensitive shoppers at the other end, so manufacturers will capture the market, maximize industry growth and reach more customers.
| Countries | CAGR (2025 to 2035) |
|---|---|
| The USA | 4.5% |
| UK | 3.8% |
| Italy | 2.5% |
| France | 3.2% |
| India | 6.5% |
The United States yogurt market is growing at a 4.5% CAGR, driven by consumer interest in probiotic and plant-based options. The United Kingdom market is expanding with a focus on low-sugar, organic, and high-protein yogurt products, while Italy sees growth through organic, traditional yogurt preferences. France is maintaining a strong dairy tradition, complemented by the demand for premium and probiotic yogurts, while India is the fastest-growing market with rising urbanization and changing dietary trends.
The yogurt market in the United States is expected to grow at a CAGR of 4.5% from 2025 to 2035. Increased health awareness and the shift towards functional foods, including high-protein, probiotic, and plant-based yogurt, are driving this growth. With over 60% of American consumers focusing on gut health, the demand for probiotic yogurt is on the rise.
The United Kingdom yogurt market will grow at a CAGR of 3.8% from 2025 to 2035. The market is driven by the growing demand for organic, grass-fed, and locally sourced ingredients. Supermarkets like Tesco and Waitrose have expanded their private-label yogurt ranges, contributing to increased competition.
The yogurt market in Italy is expected to grow at a CAGR of 2.5% during 2025 to 2035. Italian consumers have a preference for organic and locally sourced dairy, which is fueling growth in premium and traditional yogurt categories.
The yogurt market in France is expected to grow at a CAGR of 3.2% between 2025 and 2035. The strong dairy tradition, coupled with a rising demand for probiotic yogurts, is driving market growth.
Demand for yogurt in India is set to grow at the highest rate, with a CAGR of 6.5% from 2025 to 2035. Urbanization, rising disposable incomes, and changing dietary habits are contributing to this rapid growth.
Tier 1 companies in the Yogurt Market comprise industry leaders with annual revenues exceeding USD 20 million, holding a market share of approximately 40% to 50%. These companies are recognized for their high production capacity, diversified product portfolios, and extensive global distribution networks.
They possess significant expertise in aloe vera cultivation, extraction, and formulation, allowing them to serve a wide range of applications, including cosmetics, pharmaceuticals, functional foods, and nutraceuticals. Their global presence spans multiple continents, with a strong brand reputation and consumer trust driving consistent sales.
Tier 2 companies in the Yogurt Market are mid-sized firms with annual revenues between USD 5 million and USD 20 million, holding a market share of approximately 25% to 35%. These firms focus on regional markets and specialized product segments, including organic, cold-pressed, and pharmaceutical-grade aloe vera extracts.
While they may not have the global scale of Tier 1 companies, they excel in specific niches, catering to premium skincare, dietary supplements, and functional beverage sectors. They often emphasize sustainable sourcing, fair trade practices, and innovative processing techniques to maintain a competitive edge Terry Laboratories, Houssy Globa Real Aloe Inc. These companies are offering premium-grade, ethically sourced aloe vera extracts for skincare and wellness products.
Tier 3 companies in the Yogurt Market consist of small-scale enterprises with annual revenues below USD 5 million, holding a market share of approximately 10% to 20%. These companies operate at a local or community level, often serving specific markets or private-label brands.
They lack the large-scale production and advanced R&D capabilities of Tier 1 and Tier 2 players but thrive by catering to niche consumer demands, offering artisanal, locally sourced, and customized aloe vera products. Many of these firms supply bulk extracts to private-label cosmetics, herbal medicine manufacturers.
The global yogurt market is led by dominant players such as Danone Groupe SA, Nestlé SA, and General Mills, who hold strong market positions through expansive product portfolios, global retail access, and continued investment in probiotic and functional yogurt innovation.
Key players including Chobani Inc., Yakult Honsha Co. Ltd, and Sodiaal S.A focus on clean-label offerings, high-protein variants, and regional expansion strategies. Emerging players like BioGaia AB, Probi, Protexin, and Ultima Foods Inc. leverage scientific research, gut-health positioning, and niche formulations to capture specific consumer segments. Success in the market is driven by product diversification, health awareness, and advancements in fermentation technology.
Recent Yogurt Industry News
By product type, the market is categorized into yogurt drinks, Greek yogurt, set yogurt, and frozen yogurt.
By distribution channel, the market is segmented into hypermarkets, retailers, convenience stores, and specialist retailers.
By region, the market is divided into North America, Latin America, Europe, the Middle East & Africa, East Asia, South Asia, and Oceania.
The market is estimated at a value of USD 50.2 billion in 2025.
The sales of this market will increase at a CAGR of 5.9% between 2025 and 2035
Forever Living Products, Aloe Farms Inc., Herbalife Nutrition Ltd., Lily of the Desert Organic Aloeceuticals, and Aloecorp Inc. are some of the leading manufactureres in this industry.
The Asia-Pacific region is projected to hold a revenue share of 29% over the forecast period, driven by high consumer demand for herbal skincare, functional beverages, and dietary supplements.
North America holds a 33% share of the global demand space for Yogurt, driven by strong sales in clean-label skincare, nutraceuticals, and organic wellness beverages.
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