Probiotic Yogurt – Where Taste Meets Health
Increasing number of consumers willing to pay premium prices for healthy and functional foods continues to drive consumption of probiotic yogurt. Consumers are becoming aware of the strong relationship between gut health and overall health, which is a key factor encouraging them to indulge in different types of probiotic yogurt. Pervasive trend of food fortification continues as a broad factor setting the buoyant tone of probiotic yogurt market. Future Market Insights’ new report offers a detailed evaluation and assessment on the revenue-making opportunities for the probiotic yogurt market players through 2029.
Probiotic Yogurt Market - Key Research Findings
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Global probiotic yogurt market size in 2018 – Nearly US$ 20 Bn
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The probiotic yogurt market will observe just-under 7% CAGR over 2019-2029.
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According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), in the US, around 60-70 million people are affected by digestive diseases.
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The prevalence of digestive health problems is increasing at a high rate due to changing lifestyles, poor eating habits, and hectic schedules.
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Increase in the occurrence of digestive health problems is thus anticipated to increase the demand for probiotic yogurt as it helps improve and increase the gut microbial flora, which furthers improves digestive health.
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North America and Europe will remain the largest regional markets for probiotic yogurt.
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Growing health-awareness and increasing population with digestive health problems create significant demand for probiotic yogurt.
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Asia Pacific has high growth potential for the probiotic yogurt market.
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Increase in the prevalence of chronic constipation and consumer preference for convenience and healthy products is estimated to boost the demand for probiotic yogurt.
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The large youth population and the changes in lifestyle are anticipated to serve as drivers for the increase in demand for probiotic yogurt.
Top 3 Factors Shaping the Probiotic Yogurt Market
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The Demand for Probiotics and Preference for Convenience to Uplift Probiotic Yogurt Sales
The increase in health-awareness and busier lifestyle have increased the inclination of consumers towards the use of easy-to-eat products that satisfy hunger, as well as provide health-benefits. Probiotic yogurt serves as a suitable option as it provides several health-benefits and is available in many flavors that would satisfy the requirements of the consumers. Consumer preference for probiotics is thus expected to boost the sales of probiotic yogurt.
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The Rise in Vegetarianism to Drive Plant-Based Probiotic Yogurt Sales
There are more than 400 million vegetarians and vegans across the world, and the largest percentage of them is estimated to live in India. The number of vegans is increasing at a high rate in the US and Europe. According to a study by Vegetarian Times, “Vegetarianism in America”, 7.3 million people, or 3.2% of the US adults consume a vegetarian-based diet, and around 1 million of those are vegans.
With increasing awareness about the presence of some hormones and chemicals in animal-based foods and rise in animal concerns, consumer inclination towards the consumption of plant-based products is increasing. Thus, the increase in vegetarianism is anticipated to serve as a driver for plant-based probiotic yogurt.
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Multiple Health Benefits of Probiotic Yogurt Attract Health-conscious Consumers
Probiotic yogurt contains billions of live bacteria that help improve the microflora of the gut, and thus, support healthy digestion. Some scientific studies have shown that probiotic yogurt offers several advantages which are associated with improved metabolic profiles. Probiotic yogurt increases bone density, reduces the possibility of type-2 diabetes, improves immune response, reduces bad cholesterol, helps to maintain blood pressure, and provides several other benefits.
Consumers prefer healthy products without any compromise on the flavor. Thus, probiotic yogurt is an excellent option as it provides health benefits and is available in a variety of flavors. The various health-benefits of probiotic yogurt are anticipated to increase its demand during the forecast period.
Probiotic Yogurt Market Structure Analysis
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A majority of the leading market players are concentrated in North America and Europe. However, companies are investing more efforts in entering untapped regions, with an intent to gain the cost benefit and leverage the high potential of such markets to expand the customer base.
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Key players in the probiotic yogurt market are concentrating on the development of plant-based probiotic yogurt to increase their customer base. Companies are also trying to develop innovative fruit blend flavors, and are offering “limited edition” probiotic yogurt flavors to attract consumers.
Market Set to Grow 1.9x From 2019 to 2029
Probiotic yogurts are set to fly off the market shelves, given that consumer food trends continue to drive sales of healthy & nutritious food products. Furthermore, growing trend of personalized nutrition is also a key factor fostering adoption of fortified foods, thereby boosting growth of probiotic yogurt market. Consumers are increasingly focusing on incorporation of three major products into their dietary regimen, including probiotics, fiber, and whole grains, to nourish correlative digestive health. This, in turn, is estimated to create new growth opportunities for the leading manufacturers vis-à-vis successful expansion of probiotic yogurt assortments.
While North America Continues to Lead, MEA to See Exponential Growth
North America is estimated to continue as the leading market for probiotic yogurt during the forecast period. Largest consumption of probiotic yogurt in the US, followed by Canada, are one among the key aspects fuelling the regional market growth. However, Middle East and Africa is likely to emerge as a high growth market and a force to be reckoned with, given that consumers in this region are turning to healthy and fortified food products.
The Broader Perspective
The food and beverage landscape is undergoing a sea change as consumers are looking for products with health benefits for personal well-being. Probiotic yogurt consumption is estimated to ride along this ‘health halo’ and sales of probiotic food products, such as milks and yogurts, are outweighing that of probiotic supplements. This, in turn, is projected to offer enormous growth opportunities for market players to reap substantial profits. Effective marketing remains a key growth determinant of the probiotic yogurt market, given that consumers tend to spend more on brands they establish a connection with.
Spoonable probiotic yogurt remains the top-selling variant.
Drinkable probiotic yogurt to witness fastest growing adoption
Regular/whole milk will continue to see substantial demand.
Demand for fat-free probiotic yogurt to see a quantum leap
Animal-based probiotic yogurt will continue witnessing high sales.
Demand for plant-based probiotic yogurt to pick pace.
How Growth will Unfold
Hypermarkets/supermarkets are estimated to steer sales of probiotic yogurt, given that they offer the convenience to choose from multiple product varieties sold at reasonable prices. Convenience stores, specialty stores, and online retailers are likely to follow suit and emerge as lucrative sales channels for probiotic yogurt brands in terms of gaining maximum ROI.
Hypermarkets/Supermarkets | Convenience Stores | Specialty Stores | Online Retailers
* This data is only a representation. Actual data may vary and will be available in report.
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Overview
Probiotic Yogurt Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029
A recent market study published by FMI “Probiotic Yogurt Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a broad assessment of the very important market dynamics. After conducting thorough research on the historic and current growth parameters of the probiotic yogurt market, the growth prospects of the market are achieved with maximum accuracy.
Probiotic Yogurt Market Taxonomy
The global probiotic yogurt market is segmented in detail to cover each and every facet of the market and to provide a complete market intelligence approach to the reader.
By Product Type
- Drinkable Probiotic Yogurt
- Spoonable Probiotic Yogurt
By Source
- Animal-based
- Plant-Based
- Soy Milk
- Almond Milk
- Coconut Milk
- Others
By Nature
- Organic
- Conventional
By Flavour
- Regular/ Unflavoured
- Flavoured
- Vanilla
- Strawberry
- Blueberry
- Peach
- Others
By Fat Content
- Regular/Whole Milk
- Low Fat
- Fat-Free
By Sales Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retailers
- Wholesalers
- Grocery Stores
- Other Retail Formats
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
What's Included
The report begins with the executive summary of the probiotic yogurt market, which includes a summary of the global market outlook. It also provides a summary about the supply and demand side trends.
This chapters covers the details about the definition and taxonomy of the probiotic yogurt market, which helps in understanding the basic information about the probiotic yogurt market.
Readers can find the key trends that are anticipated to have an impact on the probiotic yogurt market. This section enables the readers to understand the current consumer trends. It also provides information about the recent product development and launches that have occurred in the probiotic yogurt market.
This section of the report explains about the global market volume and value analysis during the forecast period. It also provides historic global volume and value data for the probiotic yogurt market. The chapter includes opportunity assessment and incremental opportunity for the probiotic yogurt market.
Readers can find pricing analysis of probiotic yogurt by its product type segment. This section offers regional pricing analysis and covers the regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East and Africa.
The chapters helps to understand the important macroeconomic factors that are anticipated to affect the growth of the probiotic yogurt market during the forecast period. It also provides information about the forecast factors and value-chain analysis. The chapter highlights the drivers, trends, restraints, and opportunities for the probiotic yogurt market.
This section of the report helps the reader to understand the regional penetration of the probiotic yogurt market. It covers the following geographical regions- North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa (MEA).
On the basis of product type, the probiotic yogurt market is segmented as drinkable probiotic yogurt and spoonable probiotic yogurt. The readers can understand the market attractiveness analysis based on the product type.
A thorough analysis about the sources of the probiotic yogurt is mentioned in this chapter. Depending on the source, the probiotic yogurt market is segmented as animal-based and plant-based. The plant-based segment is further categorized into soy, almond, coconut, and others. The chapter covers market attractiveness analysis on the basis of source.
The probiotic yogurt market is segmented on the basis of flavour as- regular/unflavoured and flavoured. The flavoured segment is further divided as vanilla, strawberry, blueberry, peach, and others. The market attractiveness analysis on the basis of flavour is mentioned in this chapter.
On the basis of fat content, the probiotic yogurt market is segmented as regular/whole milk, low fat, and fat-free. The chapter includes market attractiveness analysis of the probiotic yogurt market based on the fat content.
This chapter explains how the probiotic yogurt market on the basis of sales channel and helps to understand the penetration of various sales channel during the forecast period. It provides market attractiveness analysis based on the sales channel.
The chapter contains a thorough analysis of the growth of the probiotic yogurt market in the North America region. It also offers country-wise assessment which includes the U.S. and Canada.
This chapters enables the readers to understand the trends of the probiotic yogurt market in the Latin America region. Brazil, Mexico, Argentina, and Rest of Latin America are studied in this chapter.
Key growth factors of the probiotic yogurt market based on its consumers in various countries, such as Germany, the UK, France, Italy, Spain, Benelux, Nordic, Russia, Poland, and the Rest of Europe, are incorporated in this section.
This section of the report covers the key countries such as India, Thailand, Malaysia, Indonesia, Vietnam, Singapore, and Rest of South Asia. The readers can understand the changing trends in the important countries of the South Asia region.
The chapter provides information about the growth of the probiotic yogurt market in the East Asia by concentrating on China, Japan, and South Korea. It also helps to understand the key trends that are occurring in the East Asia region during the forecast period.
The chapter includes detailed probiotic yogurt market analysis in the Australia and New Zealand countries of the Oceania region, which are the major subjects of assessment to understand the growth predictions of the Oceania probiotic yogurt market.
In this chapter, thorough analysis of the important countries such as GCC, Turkey, South Africa, and Rest of Middle East and Africa is done to estimate the growth of probiotic yogurt market in the MEA region.
In this chapter, readers can find detailed information about the tier analysis and market concentration of the key players in the probiotic yogurt market, along with their market presence analysis by region and product portfolio.
A broad list of all the important shareholders in the probiotic yogurt market is provided in this section. It provides revenue information, recent product developments, company overview and many other vital information about the key players in the probiotic yogurt market. Some of the key players analyzed in the probiotic yogurt market report include Danone Ltd., Chobani, LLC, General Mills, Inc., FAGE International S.A., Groupe Lactalis S.A., Nestle SA, Forager Project, LLC, Ehrmann AG, Yofix Probiotics Ltd., The Coconut Collaborative, Mother Dairy Fruit & Vegetable Pvt Ltd., and COYO Pty Ltd. amongst the others.
A list of acronyms and assumptions are included in this chapter, which provide a base to the information and statistics that are included in the probiotic yogurt market report.
Readers can understand the research methodology followed to obtain the various inferences as well as significant qualitative and quantitative information about the probiotic yogurt market.
How the research was conducted?
Primary Research
Primary research interviews with Important leaders and other participants were conducted for qualitative and quantitative data collection and validation of the below information:
- Yogurt Consumption in Key countries
- Worldwide Trends of Probiotics Consumption
- Prevalence of Lactose intolerance across the world
- Adoption of Plant-based Products in the various regions.
Secondary Research
- Annual report of key probiotic yogurt market players
- Institute of Food Technologists (IFT)
- Practical Gastroenterology
- Food and Agriculture Organization
- Industry of Probiotic Association
Primary Interview Splits
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