Probiotics Yogurt Market Outlook

The adoption of probiotics yogurt is expected to increase at a CAGR of 8.00% during the forecast period. The probiotics yogurt market size is anticipated to rise from USD 26,543 million in 2023 to USD 58,092.8 million in 2033. Various trends propelling the probiotics yogurt market are:

Gut health has become a key concern for many consumers, and increased scientific and technological research in this area has shifted consumer awareness away from conventional foods and towards functional foods that are more nutritious and healthier.

According to an International Probiotic Association article, by June 2021, around 70% of people had consumed yogurt for general health and wellness and 60% for digestive/gut health. Such factors are expected to benefit the industry's growth.

Probiotics, also known as beneficial bacteria, have numerous health benefits for your body and brain such as digestive health, alleviating depression, and encouraging heart health.

Furthermore, the market has expanded as a result of rising demand for natural cosmetics among various consumer segments, particularly millennials, as well as increased knowledge of their effectiveness and clinical evidence.

The lack of knowledge about probiotics and their advantages, the high cost of probiotic products, and the absence of probiotic standardization are the main difficulties and restraints in the probiotics yogurt industry.

Nevertheless, the high availability and introduction of various probiotic yogurt strains through retail and online channels are likely to influence the market demand as consumers can widely select and incorporate various available strains into their diets.

Attribute Details
Probiotics Yogurt Market Estimated Size (2023) USD 26,543.0 million
Probiotics Yogurt Market CAGR (2023 to 2033) 8.0%
Probiotics Yogurt Market Forecasted Size (2033) USD 58,092.8 million

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Historical Analysis of the Probiotic Yogurt Market with Future Trends

According to FMI, the global probiotic market witnessed a substantial growth of 2.9% between the analysis period of 2018 to 2022, as a result of rising health consciousness and consumers sedentary lifestyle.

Probiotic yogurt has been linked to several health benefits, including the prevention of osteoporosis, the reduction of the risk of colorectal cancer, the reduction of bad cholesterol and blood pressure, the support of weight loss, and the enhancement of the immune system.

Consumers are now inclined towards novel and exotic flavors of probiotic yogurt such as blueberry, mint coriander, banana chocolate, and cumin spice. Manufacturers of probiotic yogurt are anticipated to showcase nutrient profiles to gain traction with the consumers and thus establish more transparency in the supply chain of probiotic yogurt.

Adapting to the progressing wave of veganism, the global market is likely to witness increased probiotic yogurt made from plant-based sources or dairy alternatives. Dynamic preferences of the vegan and the flexitarian population are remarkably influencing the probiotic yogurt market.

For instance, manufacturers of probiotic yogurt such as Chobani and Califia Farms have successfully launched dairy-free probiotic yogurt in the market, and is received well by the consumers.

Key Market Trends

Clean Labeling is an Important Aspect to Proliferate Growth

  • Consumers are looking for probiotic yogurt with a clean label to ascertain the quality of the product and production process. For achieving this aim, manufacturers of probiotic yogurt are providing more product insights to gain the confidence of the consumer base.
  • Labels claiming authenticity of the ingredients, production process, and overall product for instance halal, kosher, non-GMO, and others are considered a sign of the authenticity of claims on the overall quality of the probiotic yogurt. These clean labels and claims help manufacturers enhance product image and consumer engagement.
  • For instance, GanedenBC30 in addition to the non-GMO certification has also been certified gluten-free, halal, kosher, and allergen-free. Several other companies have joined this bandwagon to gain traction from health-conscious consumers.

High Adoption of Healthy Practices due to Growing Awareness

Given the rise in obesity, digestive issues, and gut diseases, it is critical to maintaining a healthy lifestyle. This, combined with an increase in disposable income, has shifted customer preferences towards high-end supplementary items like probiotics, which are organic, safe, and reasonably priced.

Concerns about declining immunity as a result of COVID have also contributed to an increase in probiotic consumption, which boosts immunity. Probiotics not only aid in digestion but also improve skin health by naturally repairing the skin barrier and reducing irritation, inflammation, and dryness. Probiotics are popular because they are less invasive, provide long-term benefits, and have few to no negative side effects.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Challenging Factors

Institutions all over the world agree that this market needs to be regulated to safeguard consumers' interests against any fictitious health benefit claims and to uphold the highest standards of quality, packaging, distribution, and fair pricing, among other things. Additionally, strict regulations are preventing advancements. On the other side, a market's lack of restrictions may prevent the industry from expanding.

Key Opportunities

The new inventions have been promising with claims of healing ailments like constipation, Eczema, sepsis, gum disease, yeast infections, irritable bowel disease, irritable bowel syndrome, and diarrhea. Research and development have expanded in this domain and thus probiotics are now preferred over pharmacological medicines as a result of this. Probiotics are substances with established health advantages, making them a popular choice among consumers today.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Category-wise Insights

Product Insights

With a Progressive Growth of 7.0%, the Spoonable Yogurt Segment took the Top Spot on the Global Market

Spoonable yogurt continues to hold a massive market share due to consumer preference for the taste, texture, and mouthfeel of spoonable yogurt, which is encouraging the growth of more than 7% in the category, according to FMI. With more launches in this category, particularly in new flavors, demand for spoonable yogurt is expected to remain high throughout the forecast period.

Source Insights

The plant-based probiotic yogurt market, which was thought to be in its infancy until a few years ago, has exploded, thanks in part to flexitarians, who buy dairy products one day and non-dairy the next. Not only has the taste of these yogurts vastly improved, but there are now more flavor options than ever before.

According to FMI, the market is to be worth more than USD 5.0 billion by 2030. Given the growing popularity of veganism and the significant drawbacks of commercial animal agriculture, it's no surprise that entrepreneurs are investing in plant-based yogurts.

Plant-based yogurts and beverages are a growing market. They are a perfect match for consumers' desire to eat delicious food that is also good for the environment.

The Offline Segment Accounted for 72.3% of the total Revenue

The availability of yogurt and probiotic drinks in a variety of stores, such as supermarkets and hypermarkets, is the primary factor driving its growth.

Aside from that, manufacturers prefer online sales channels because they bridge the gap between them and the global consumer base. Online sales channels also aid in supply chain optimization, lowering manufacturer expenses.

Regional Analysis

According to Future Market Insights, the India Yogurt Market is to grow at a significant CAGR of 30.6% during the forecast period. Yogurt has historically been an Important Component of Indian Cuisine.

Yogurt and other fermented milk products have grown in popularity in India over the last decade, owing to the perceived health benefits they provide. Yogurt consumption is rising as a result of the introduction of new probiotic product lines, as well as its high protein content, ability to boost the immune system, increase metabolism, and improve digestion. Manufacturers expect to use innovative marketing and promotional techniques to boost sales during the forecast period, owing to the rising disposable income of India's middle class.

The Probiotic Yogurt Industry in the United States held a commanding 23.6% share of the Global Market

The market is expected to be primarily driven by the numerous health benefits of yogurt and changing lifestyles. The United States accounts for a sizable portion of the global probiotic yogurt market and thus serves as a focal point for many manufacturers. The United States is a fairly mature market for probiotic yogurt with a well-established consumer base, manufacturers can study a huge population by introducing variations in flavors and packaging. Manufacturers in the United States are aiming to reduce the amount of sugar, artificial sweeteners, and preservatives in their products to cater to health-conscious consumers.

The Market for Probiotic Yoghurt is highly competitive, with numerous international players present

The market's leading players are heavily focusing on providing consumers with novel and exotic flavors while also including functional benefits in each yogurt product category. To attract more customers, key players are now focusing on social media platforms and online distribution channels for their product's online marketing and branding.

Manufacturers are revitalizing their product portfolios to present the health benefits of yogurt in order to gain a sizable share of the market studied. The players combine yogurt and probiotic drinks to entice consumers to choose their product over traditional probiotic offerings.

Some Key Players Operating in the Market Include:

  • Arla Foods, Inc.
  • BioGaia AB
  • Chr. Hansen Holding A/S
  • Danone
  • Danisco A/S
  • General Mills Inc.
  • i-Health Inc.
  • Lallemand Inc.
  • Lifeway Foods, Inc.
  • Mother Dairy Fruit & Vegetable Pvt. Ltd.
  • Kerry
  • Nestle S.A.
  • Probi
  • Yakult Honsha Co., Ltd.

Latest Developments in the Probiotics Yogurt Market

  • Kerry acquired Bio-K Plus International in November 2020, which offers a variety of probiotic beverage and supplement applications that have received clinical support.
  • Probi AB established an extended research and development collaboration agreement with the Competence Center on Health Technologies in May 2020. (CCHT). It aims to develop new products based on probiotic lactobacilli strains for the welfare of women.
  • Lactalis India, a subsidiary of France's Lactalis Group, enters the Indian yogurt market in August 2021 with the launch of Lactel Turbo Yoghurt Drink. The on-the-go drink is available in mango and strawberry flavors. Because of the inclusion of protein and fruits, the yogurt drink is thicker than lassi and is available in open pouch packaging for INR 15.

Probiotics can Supersede Pharmaceutical Agents

Probiotics are increasingly in demand, which demonstrates that consumers favor goods with established health advantages. Customer expectations for probiotics have increased as more research is showing the health advantages of using them to restore health.

The use of probiotics as pharmacological agents is a result of the need for a secure, affordable, and natural alternative to medications. Probiotics as medicinal agents appear to have positive effects that are strain- and dose-dependent. Clinical studies have shown that probiotics can treat some human conditions, particularly those that are GI-related.

Scope of the Report

Attribute Details
Growth Rate CAGR of 8.0% from 2022 to 2032
Base Year of Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and Volume in Units and F-CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis
Key Segments Covered By Product, By Source, By Nature, By Flavour, By Sales Channel, By Region
Regions Covered North America; Latin America; Europe; East Asia; South Asia; The Middle East & Africa; Oceania
Key Countries Profiled United States, Canada, Brazil, Mexico, Germany, Italy, France, United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia
Key Companies Profiled Arla Foods, Inc.; BioGaia AB; Chr. Hansen Holding A/S; Danone;Danisco A/S; General Mills Inc.; i-Health Inc.; Lallemand Inc.; Lifeway Foods, Inc.; Mother Dairy Fruit & Vegetable Pvt. Ltd.; Kerry; Nestle S.A.; Probi; Yakult Honsha Co., Ltd.
Customization & Pricing Available upon Request

Key Segments Covered in the Probiotics Yogurt Market Report

By Product Type:

  • Drinkable Probiotic Yogurt
  • Spoonable Probiotic Yogurt

By Source:

  • Animal-based
  • Plant-based
    • Soy Milk
    • Almond Milk
    • Coconut Milk
    • Others

By Nature:

  • Organic
  • Conventional

By Flavor:

  • Regular/Unflavored
  • Flavored
    • Vanilla
    • Strawberry
    • Blueberry
    • Peach
    • Others

By Fat Content:

  • Regular/Whole Milk
  • Low-fat
  • Fat-free

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Wholesalers
  • Grocery Stores
  • Other Retail Format

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Frequently Asked Questions

How Big is the Probiotics Yogurt Market? 

The market is valued at USD 26.5 billion in 2023. 

Who are the Key Players of the Market? 

Arla Foods, Inc., BioGaia AB, and Chr. Hansen Holding A/S are key market players.

What is the Growth Forecast for the Market? 

The market is forecast to register a CAGR of 8.0% through 2033. 

How is the Historical Performance of the market? 

From 2018 to 2022, the market registered a CAGR of 2.9%. 

Which is the Top Trend in the Market? 

Increasing preference for preventive healthcare services, is encouraging the market growth. 

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 5.1. Drinkable
    • 5.2. Spoonable
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source
    • 6.1. Animal-based
    • 6.2. Plant-based
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
    • 7.1. Organic
    • 7.2. Conventional
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour
    • 8.1. Unflavoured
    • 8.2. Flavoured
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    • 9.1. Hypermarkets/Supermarkets
    • 9.2. Convenience Stores
    • 9.3. Specialty Stores
    • 9.4. Online Retailers
  • 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Europe
    • 10.4. Asia Pacific
    • 10.5. MEA
  • 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Key Countries Market Analysis
  • 17. Market Structure Analysis
  • 18. Competition Analysis
    • 18.1. Danone S.A.
    • 18.2. General Mills, Inc.
    • 18.3. Nestlé S.A.
    • 18.4. Fonterra Co-operative Group Limited
    • 18.5. Groupe Lactalis S.A.
    • 18.6. Chobani LLC
    • 18.7. AGE International S.A.
    • 18.8. Good Karma Foods, Inc.
    • 18.9. The Coconut Collaborative
    • 18.10. Mother Dairy Fruit & Vegetable Pvt Ltd.
    • 18.11. Lancashire Farm Dairies
    • 18.12. Meiji Holdings Company, Ltd.
    • 18.13. Ehrmann AG
    • 18.14. Yofix Probiotics Ltd.
    • 18.15. GT's Living Foods LLC
  • 19. Assumptions & Acronyms Used
  • 20. Research Methodology
Recommendations

Food and Beverage

Kefir Market

August 2024

REP-GB-2459

250 pages

Food and Beverage

Probiotic Fermented Milk Market

October 2022

REP-GB-3257

250 pages

Explore Food and Beverage Insights

View Reports
Future Market Insights

Probiotic Yogurt Market

Schedule a Call