The global probiotic infant formula market size is projected to increase from USD 526.2 million in 2024 to USD 1,281.2 million by 2034. By 2034, global probiotic infant formula sales are set to soar at 5.2% CAGR.
Attributes | Key Insights |
---|---|
Probiotic Infant Formula Market Size (2024E) | USD 526.2 million |
Market Value (2034F) | USD 1,281.2 million |
Value-based CAGR (2024 to 2034) | 5.2% |
With the accelerating problems of gut health and digestive disorders among infants, consumption of probiotic infant formulas is rising rapidly. Rising population of working women is set to create new opportunities for leading companies in the market.
High living costs are compelling working women to support their families financially. Hence, they are relying on infant formula to provide a complete nutrition profile for their growing babies.
The infant formula market is further propelled by increasing awareness among today’s consumers about the growing need for extra nutrition. They are also gradually accepting new formulas other than breast milk. Parents are increasingly choosing formulas with fewer artificial ingredients and organic origins, fueling demand for probiotic infant formula in the market.
Top companies are focusing on meeting the parents' needs for convenience, ease of consumption, and taste acceptability by babies for high sales. Government initiatives and improved access to pediatric care have increased parents' awareness of infant nutritional needs and alternatives to breast milk & safe infant food items.
Marketing tactics such as performance marketing through social media bloggers and influencers have elevated awareness about probiotics-infused infant formulas and have helped widen the customer base. According to Future Market Insights (FMI), considering the upward trajectory of digestive disorders and the need for easy & convenient nutrition-dense infant food, the global market is poised for strong growth by 2034.
The global market displayed steady sales growth from 2019 to 2023. Consumer interest in probiotics has surged due to scientific research on their efficacy and safety in infant health. Some infant formula companies are focusing on research activities to discover the effects of probiotic supplementation on allergy prevention, immune function, and digestive health in an infant.
The industry has grown significantly due to increased consumer awareness of gut health and the desire for natural, organic products. Key companies have introduced probiotic-infused formulas targeting specific health benefits using strains such as Bifidobacterium, Lactobacillus. Innovations in formulation and manufacturing technologies, such as microencapsulation, have improved the viability and stability of probiotic strains in infant formula.
By 2034, global probiotic infant formula sales are set to soar at 5.2% CAGR. This is attributed to growing awareness of the product’s health benefits and high disposable income of millennials to spend on indulgent commodities. Manufacturers’ vast investment results in diverse product formats and flavors, boosting sales in the market.
Growing population and birth rates contribute to its extensive consumer base worldwide. The market is further projected to inflate through retail channels such as hypermarkets and online e-commerce platforms, with brands strategically positioning themselves through competitive pricing.
The table below shows the predicted growth rates of the leading countries. The United States, India, and Australia are anticipated to record high CAGRs of 4.5%, 6.2%, and 7.1%, respectively, through 2034.
Countries | CAGR (2024 to 2034) |
---|---|
United States | 4.5% |
Germany | 3.4% |
India | 6.2% |
Australia | 7.1% |
The table below lists the countries with high demand for infant formula according to the analysis of the global industry.
Countries | Value (2034) |
---|---|
United States | USD 260.1 million |
Germany | USD 146.1 million |
India | USD 79.4 million |
Australia | USD 39.7 million |
The United States probiotic infant formula market is experiencing rapid growth due to numerous manufacturers' innovation and development efforts. Leading companies focus on developing high-quality, nutrition-profile products due to market competition and consumer demand for easy, convenient items.
High purchasing power fuels market growth, as consumers spend on indulgent products that save time and promote health. The United States is projected to surge at a CAGR of 4.5% by 2034.
Sales of Australia is set to reach USD 39.7 million, propelling at a CAGR of 7.1% by 2034. The market value is being significantly boosted by rising clean-label, natural, and organic formulations, and consumer awareness of the harmful effects of chemicals in food.
Customers are actively seeking transparency in their purchasing decisions, particularly regarding the source, provenance, and manufacturing process used. Companies that provide detailed product ingredient lists will likely gain more customer trust, fueling the market.
India's sales is increasing rapidly, owing to the country's growing population and birth rates. Increasing number of newborns in India fuels the infant formula market, particularly the probiotic variant, as parents increasingly invest in premium products for their infants' health.
India's market is propelling due to rising demand and regulatory bodies' safety and efficacy standards. India is set to reach USD 79.4 million by 2034.
Parents in Germany are increasingly aware of the importance of probiotics in infant gut health, leading to a surging demand for probiotic formula to support their babies' digestive and immune systems. Consumers increasingly favor natural and organic infant formulas, seeking products free from artificial additives and organic ingredients.
Probiotic formulas are sold in Germany through various retail channels, including supermarkets, pharmacies, online retailers, and specialty stores, with companies surging their reach. Germany is set to reach USD 146.1 million by 2034.
Manufacturers in Japan are investing in research and development to improve probiotic infant formulas through progressions in strains, microencapsulation techniques, and delivery systems to ensure probiotic viability. Japan's probiotic infant formula market is highly competitive, with established and new entrants vying for market share, characterized by product quality, brand reputation, marketing strategies, and distribution channels.
Leading companies and non-government organizations promote probiotic infant formulas through advertising campaigns, educational materials for healthcare professionals, and social media outreach to engage parents. By 2034, Japan is projected to grow at a significant CAGR.
The table section offers detailed insights into key global probiotic infant formula industry segments. The information will help companies maximize profits by investing in popular ingredients and using preferred sales channels.
Segment | Market Value (2034) |
---|---|
Infant (Age) | USD 512.4 million |
Bifidobacteria (Ingredient) | USD 358.7 million |
Online Retail (Sales Channel) | USD 230.6 million |
Based on age, the infant segment is projected to reach USD 512.4 million in 2034. While breastfeeding is recommended, several women find it difficult due to low milk supply, work engagements, or health concerns.
Probiotic infant formula offers a reliable alternative, ensuring complete nutrition for the newborn. It also provides flexibility, allowing both parents to share their responsibilities. Moreover, pediatricians are embracing probiotics for infants born through C-section delivery or those exposed to antibiotics during labor.
Based on the sales channel, the online retail segment is set to reach USD 230.6 million by 2034. Online platforms provide convenience and accessibility for busy parents to shop at their convenience.
Parents can choose the best infant formulas from various brands, supported by detailed product descriptions and customer testimonials for informed decision-making. E-commerce channels often run discounts, promotions, or deals to attract customers as price-conscious parents appreciate cost savings.
Leading companies are investing more in research and development for taste enhancement, improvised texture, and improved health benefits to generate high sales. Enfamil, Envivo, Nestlé Health Science, Nestlé Good Start, Bellamy's Organic, HiPP, Custom Probiotics Inc., and SFI Health are the key companies in the market.
Due to growing consumer demand for probiotic infant formulas, leading manufacturers are strategizing to provide their products at competitive pricing to gain an edge over competitors. They are engaging in collaborations and partnerships to better position themselves in the market to inflate their geographical presence and visibility.
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Table 1: Global Market Value (US$ million) Forecast by Region, 2019 to 2034
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Table 57: Middle East and Africa Market Value (US$ million) Forecast by Country, 2019 to 2034
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Table 64: Middle East and Africa Market Volume (MT) Forecast by Sales Channel, 2019 to 2034
Figure 1: Global Market Value (US$ million) by Age, 2024 to 2034
Figure 2: Global Market Value (US$ million) by Ingredient, 2024 to 2034
Figure 3: Global Market Value (US$ million) by Sales Channel, 2024 to 2034
Figure 4: Global Market Value (US$ million) by Region, 2024 to 2034
Figure 5: Global Market Value (US$ million) Analysis by Region, 2019 to 2034
Figure 6: Global Market Volume (MT) Analysis by Region, 2019 to 2034
Figure 7: Global Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 8: Global Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 9: Global Market Value (US$ million) Analysis by Age, 2019 to 2034
Figure 10: Global Market Volume (MT) Analysis by Age, 2019 to 2034
Figure 11: Global Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
Figure 12: Global Market Y-o-Y Growth (%) Projections by Age, 2024 to 2034
Figure 13: Global Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
Figure 14: Global Market Volume (MT) Analysis by Ingredient, 2019 to 2034
Figure 15: Global Market Value Share (%) and BPS Analysis by Ingredient, 2024 to 2034
Figure 16: Global Market Y-o-Y Growth (%) Projections by Ingredient, 2024 to 2034
Figure 17: Global Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
Figure 18: Global Market Volume (MT) Analysis by Sales Channel, 2019 to 2034
Figure 19: Global Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
Figure 20: Global Market Y-o-Y Growth (%) Projections by Sales Channel, 2024 to 2034
Figure 21: Global Market Attractiveness by Age, 2024 to 2034
Figure 22: Global Market Attractiveness by Ingredient, 2024 to 2034
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Figure 25: North America Market Value (US$ million) by Age, 2024 to 2034
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Figure 31: North America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
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Figure 33: North America Market Value (US$ million) Analysis by Age, 2019 to 2034
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Figure 35: North America Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
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Figure 37: North America Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
Figure 38: North America Market Volume (MT) Analysis by Ingredient, 2019 to 2034
Figure 39: North America Market Value Share (%) and BPS Analysis by Ingredient, 2024 to 2034
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Figure 41: North America Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
Figure 42: North America Market Volume (MT) Analysis by Sales Channel, 2019 to 2034
Figure 43: North America Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
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Figure 45: North America Market Attractiveness by Age, 2024 to 2034
Figure 46: North America Market Attractiveness by Ingredient, 2024 to 2034
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Figure 49: Latin America Market Value (US$ million) by Age, 2024 to 2034
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Figure 53: Latin America Market Value (US$ million) Analysis by Country, 2019 to 2034
Figure 54: Latin America Market Volume (MT) Analysis by Country, 2019 to 2034
Figure 55: Latin America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
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Figure 57: Latin America Market Value (US$ million) Analysis by Age, 2019 to 2034
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Figure 59: Latin America Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
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Figure 61: Latin America Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
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Figure 65: Latin America Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
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Figure 69: Latin America Market Attractiveness by Age, 2024 to 2034
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Figure 73: Europe Market Value (US$ million) by Age, 2024 to 2034
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Figure 77: Europe Market Value (US$ million) Analysis by Country, 2019 to 2034
Figure 78: Europe Market Volume (MT) Analysis by Country, 2019 to 2034
Figure 79: Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 80: Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 81: Europe Market Value (US$ million) Analysis by Age, 2019 to 2034
Figure 82: Europe Market Volume (MT) Analysis by Age, 2019 to 2034
Figure 83: Europe Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
Figure 84: Europe Market Y-o-Y Growth (%) Projections by Age, 2024 to 2034
Figure 85: Europe Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
Figure 86: Europe Market Volume (MT) Analysis by Ingredient, 2019 to 2034
Figure 87: Europe Market Value Share (%) and BPS Analysis by Ingredient, 2024 to 2034
Figure 88: Europe Market Y-o-Y Growth (%) Projections by Ingredient, 2024 to 2034
Figure 89: Europe Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
Figure 90: Europe Market Volume (MT) Analysis by Sales Channel, 2019 to 2034
Figure 91: Europe Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
Figure 92: Europe Market Y-o-Y Growth (%) Projections by Sales Channel, 2024 to 2034
Figure 93: Europe Market Attractiveness by Age, 2024 to 2034
Figure 94: Europe Market Attractiveness by Ingredient, 2024 to 2034
Figure 95: Europe Market Attractiveness by Sales Channel, 2024 to 2034
Figure 96: Europe Market Attractiveness by Country, 2024 to 2034
Figure 97: East Asia Market Value (US$ million) by Age, 2024 to 2034
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Figure 101: East Asia Market Value (US$ million) Analysis by Country, 2019 to 2034
Figure 102: East Asia Market Volume (MT) Analysis by Country, 2019 to 2034
Figure 103: East Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
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Figure 105: East Asia Market Value (US$ million) Analysis by Age, 2019 to 2034
Figure 106: East Asia Market Volume (MT) Analysis by Age, 2019 to 2034
Figure 107: East Asia Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
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Figure 109: East Asia Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
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Figure 113: East Asia Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
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Figure 115: East Asia Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
Figure 116: East Asia Market Y-o-Y Growth (%) Projections by Sales Channel, 2024 to 2034
Figure 117: East Asia Market Attractiveness by Age, 2024 to 2034
Figure 118: East Asia Market Attractiveness by Ingredient, 2024 to 2034
Figure 119: East Asia Market Attractiveness by Sales Channel, 2024 to 2034
Figure 120: East Asia Market Attractiveness by Country, 2024 to 2034
Figure 121: South Asia Market Value (US$ million) by Age, 2024 to 2034
Figure 122: South Asia Market Value (US$ million) by Ingredient, 2024 to 2034
Figure 123: South Asia Market Value (US$ million) by Sales Channel, 2024 to 2034
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Figure 125: South Asia Market Value (US$ million) Analysis by Country, 2019 to 2034
Figure 126: South Asia Market Volume (MT) Analysis by Country, 2019 to 2034
Figure 127: South Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 128: South Asia Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 129: South Asia Market Value (US$ million) Analysis by Age, 2019 to 2034
Figure 130: South Asia Market Volume (MT) Analysis by Age, 2019 to 2034
Figure 131: South Asia Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
Figure 132: South Asia Market Y-o-Y Growth (%) Projections by Age, 2024 to 2034
Figure 133: South Asia Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
Figure 134: South Asia Market Volume (MT) Analysis by Ingredient, 2019 to 2034
Figure 135: South Asia Market Value Share (%) and BPS Analysis by Ingredient, 2024 to 2034
Figure 136: South Asia Market Y-o-Y Growth (%) Projections by Ingredient, 2024 to 2034
Figure 137: South Asia Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
Figure 138: South Asia Market Volume (MT) Analysis by Sales Channel, 2019 to 2034
Figure 139: South Asia Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
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Figure 141: South Asia Market Attractiveness by Age, 2024 to 2034
Figure 142: South Asia Market Attractiveness by Ingredient, 2024 to 2034
Figure 143: South Asia Market Attractiveness by Sales Channel, 2024 to 2034
Figure 144: South Asia Market Attractiveness by Country, 2024 to 2034
Figure 145: Oceania Market Value (US$ million) by Age, 2024 to 2034
Figure 146: Oceania Market Value (US$ million) by Ingredient, 2024 to 2034
Figure 147: Oceania Market Value (US$ million) by Sales Channel, 2024 to 2034
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Figure 149: Oceania Market Value (US$ million) Analysis by Country, 2019 to 2034
Figure 150: Oceania Market Volume (MT) Analysis by Country, 2019 to 2034
Figure 151: Oceania Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 152: Oceania Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 153: Oceania Market Value (US$ million) Analysis by Age, 2019 to 2034
Figure 154: Oceania Market Volume (MT) Analysis by Age, 2019 to 2034
Figure 155: Oceania Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
Figure 156: Oceania Market Y-o-Y Growth (%) Projections by Age, 2024 to 2034
Figure 157: Oceania Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
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Figure 159: Oceania Market Value Share (%) and BPS Analysis by Ingredient, 2024 to 2034
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Figure 161: Oceania Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
Figure 162: Oceania Market Volume (MT) Analysis by Sales Channel, 2019 to 2034
Figure 163: Oceania Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
Figure 164: Oceania Market Y-o-Y Growth (%) Projections by Sales Channel, 2024 to 2034
Figure 165: Oceania Market Attractiveness by Age, 2024 to 2034
Figure 166: Oceania Market Attractiveness by Ingredient, 2024 to 2034
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Figure 168: Oceania Market Attractiveness by Country, 2024 to 2034
Figure 169: Middle East and Africa Market Value (US$ million) by Age, 2024 to 2034
Figure 170: Middle East and Africa Market Value (US$ million) by Ingredient, 2024 to 2034
Figure 171: Middle East and Africa Market Value (US$ million) by Sales Channel, 2024 to 2034
Figure 172: Middle East and Africa Market Value (US$ million) by Country, 2024 to 2034
Figure 173: Middle East and Africa Market Value (US$ million) Analysis by Country, 2019 to 2034
Figure 174: Middle East and Africa Market Volume (MT) Analysis by Country, 2019 to 2034
Figure 175: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 176: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 177: Middle East and Africa Market Value (US$ million) Analysis by Age, 2019 to 2034
Figure 178: Middle East and Africa Market Volume (MT) Analysis by Age, 2019 to 2034
Figure 179: Middle East and Africa Market Value Share (%) and BPS Analysis by Age, 2024 to 2034
Figure 180: Middle East and Africa Market Y-o-Y Growth (%) Projections by Age, 2024 to 2034
Figure 181: Middle East and Africa Market Value (US$ million) Analysis by Ingredient, 2019 to 2034
Figure 182: Middle East and Africa Market Volume (MT) Analysis by Ingredient, 2019 to 2034
Figure 183: Middle East and Africa Market Value Share (%) and BPS Analysis by Ingredient, 2024 to 2034
Figure 184: Middle East and Africa Market Y-o-Y Growth (%) Projections by Ingredient, 2024 to 2034
Figure 185: Middle East and Africa Market Value (US$ million) Analysis by Sales Channel, 2019 to 2034
Figure 186: Middle East and Africa Market Volume (MT) Analysis by Sales Channel, 2019 to 2034
Figure 187: Middle East and Africa Market Value Share (%) and BPS Analysis by Sales Channel, 2024 to 2034
Figure 188: Middle East and Africa Market Y-o-Y Growth (%) Projections by Sales Channel, 2024 to 2034
Figure 189: Middle East and Africa Market Attractiveness by Age, 2024 to 2034
Figure 190: Middle East and Africa Market Attractiveness by Ingredient, 2024 to 2034
Figure 191: Middle East and Africa Market Attractiveness by Sales Channel, 2024 to 2034
Figure 192: Middle East and Africa Market Attractiveness by Country, 2024 to 2034
The market is set to reach USD 526.2 million in 2024.
Demand for probiotic infant formula is slated to rise at a 5.2% CAGR by 2034.
The market is set to reach USD 1,281.2 million in 2034.
Enfamil, Envivo, and Nestlé Health Science are the key players.
Bifidobacteria segment is estimated to hold a significant market share in 2024.
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