Probiotic Cosmetics Market By Product Type (Facial Care products, Hair Care products, Make-up products, Body Care products), Packaging (Tubes, Bottles, Jars, Pumps and Dispensers ) & Region – Forecast 2021 - 2031

Probiotic Cosmetics Market By Product Type, Consumer Orientation, Packaging, & By Sales Channel for 2021 – 2031 : Analysis and Review

Probiotic Cosmetics Market Snapshot

[300 Pages Report]  According to Future Market Insights (FMI), the global probiotic cosmetics market size is expected to surpass US$ 302.7 Mn in 2021. Between 2021 and 2031, the market is expected to exhibit a compound annual growth rate (CAGR) of 6.9%.

Increasing awareness among consumers regarding the benefits of microorganisms and bacteria like Lactobacillus and Bifidobacterium used in cosmetic and skincare products, is fueling the demand for probiotic cosmetics products. FMI estimated that sales of probiotic cosmetics to represented 1% to 3% of overall demand in the beauty industry in 2020.

Probiotic ingredients in skincare products offer anti-ageing, efficient moisturizing, and skin lightening properties. Considering this, FMI has forecast the market to register a year-on-year growth rate of 6.1% in 2021.

Base Year Probiotic Cosmetics Market Value (2020A)

US$  285.4 Mn

Estimated Probiotic Cosmetics Market Size (2021E)

US$  302.7 Mn

Projected Probiotic Cosmetics Market Size (2031F)

US$  594.7 Mn

2021-2031 Probiotic Cosmetics Market Outlook in Comparison to Sales Registered in 2016-2020

Some of the factors driving the sales of probiotic cosmetics include the increasing number of enlightened and well-travelled customers, rising awareness about probiotic moisturizer benefits, and increasing inclination for prebiotics and probiotics skincare.

Driven by this, the probiotic cosmetics market is expected to register 6.9% CAGR between 2021 and 2031 in comparison to the 5.2% CAGR registered during 2016-2020.

The processing of the various ingredients such as the species Lactobacillus, Vitreoscilla, Bifidobacterium, and other ferments in cosmetic and skincare products is propelling the probiotic cosmetics market growth. Expansion of organic skincare industry also will improve sales of probiotic cosmetics.

The demand for microbiome cosmetics and sustainable skincare is on the rise. Coupled with this, higher awareness regarding the benefits of probiotics in the treatment of various skin concerns such as eczema, acne, chronic inflammation, and rosacea will continue pushing sales of probiotic cosmetics.

Will Expanding Female Workforce Drive Probiotic Cosmetics Market?

As per the International Labor Organization, in 2019, around 57.6% of the world population consist of working people and women represented around 46.9% of all participants in the workforce around the globe.

Working population often exhibit higher likelihood to spend on various cosmetics products such as natural and organic personal care and skin care products available in the market. Moreover, rising disposable income makes probiotic cosmetic products more affordable to a larger population. Thus expanding workforce will remain an integral factor driving the market.

Higher focus on personal appearance, besides awareness regarding sustainable skincare among female working population will tip scales in favor of probiotics cosmetics sales. Against this backdrop, FMI has predicted the demand for anti-ageing, anti-pollution and anti-acne products to rise, which will support the probiotic cosmetic market growth.

What is the Impact of the COVID-19 Crisis on the Probiotic Cosmetics Market?

The outbreak of the novel coronavirus has changed the face of the beauty and cosmetic market and impacted the buying habits of the consumer in the probiotic cosmetic industry.  Disruptions caused in supply chain activity during lockdown, which also sealed off the global exchange trade had hampered the sales of cosmetic products.

Furthermore, as celebration, marriage, parties, and other gathering were non-operational or restricted, the demand for cosmetic products and other skincare products was negatively affected. As a result of this factor, the market has experienced a temporary downswing.

Moreover, many people are relying on natural home remedies for adequate protection from skin problems. In 2020, amid the COVID-19 outbreak as people across different regions temporarily confined to their homes, skincare routine were taken up seriously. Consumers increasingly switched towards online channels in order to gain more information on safe and effective beauty products which positively impacted the market growth of probiotic cosmetics market.

With temporary disruptions in the supply chain amid the pandemic outbreak DIY beauty started gaining significance among beauty enthusiast thus impacting the probiotic cosmetics market to some extent.

Country-wise Insights

What is Driving the UK Probiotic Cosmetic Market Growth?

Europe is predicted to be one of the most attractive markets for probiotic cosmetics during the forecast period. According to Future Market Insights, the UK is expected to account for over 30.7% of the market share in Europe through 2021.

Higher focus on maintaining a healthy lifestyle will steer growth in the UK market.  Higher availability of organic skincare also will support expansion in the country. For instance, GALLINÉE, a European pharmacy, offers face care, skin care and oral care products containing an incredible complex of probiotics.

Will Millennials Drive India Probiotics Cosmetics Market?

In 2020, India accounted for a 30.6% share in the South Asia market for probiotic cosmetics and is assumed to grow at a rapid rate. Thanks to improving internet penetration, millennials in India are rendered aware about health benefits and availability of various sustainable cosmetics. Keenness among millennial to try and experiment with novel beauty products also favored the India probiotic cosmetics market growth.

This also motivated key players to launch the top-performing beauty and skin care products having probiotic ingredients. For instance, a leading natural beauty brand in India, Lotus Herbals, unveiled a premium range of probiotic skincare, called Probrite in 2019.

Beauty Blogger Spearheading Growth in US Probiotic Cosmetics Market

The market of probiotic cosmetics in the United States is expected to progress at a CAGR of over 3.8% during the forecast period. As per the American Academy of Dermatology, 84.5 million Americans are suffering from skin disease. Up to 50 million people in the United States are facing the acne problem.

This has resulted in higher demand for organic and sustainable cosmetics in the US, creating a conducive environment for probiotic cosmetics market expansion.

Furthermore, beauty bloggers and dermatologists play a key role in shaping the customer's beauty regimen and product preferences. Dermatologists are increasingly recommending probiotic skin care and hair care products to skin diseases such as atopic dermatitis, acne, psoriasis, wound healing, and photo aging. These factors are likely to scale up the demand for probiotic cosmetics in the United States.

Beauty bloggers and influencers have gained popularity in society with rising penetration of social media platforms. Also bloggers showcase remarkable ability to connect with their followers. They are often hired for brand promotions. A significant number of beauty bloggers in the U.S. are encouraging the use of sustainable skincare and cosmetics, which is expected to bode well for the U.S. market.

Category-wise Insights

Why are Probiotic Facial Care Product To-selling?

In terms of product type, facial care products held 41.1% of the global market share in 2020. Product and technological innovations have led to an increasing demand for facial care products.

There are a wide variety of probiotic facial care cosmetic products available in the market including cream, lotion, serum, scrubs, masks,  cleansers and skin brightening creams. Improving availability of probiotic facial care globally will aid sales in this category.

Will Women Constitute Leading Consumer Orientation Category?

As per the Future Market Insights analysis, in terms of consumer orientation, women accounted for 66.9% of sales in the market in 2020. The change in lifestyle and increasing discretionary income of women have resulted in the growth of their expenditure on personal care and cosmetics products. This will increase the sales of probiotic cosmetic products among women.

Which Probiotic Cosmetics Product Price Range Dominates the Market?

As per the analysis, in terms of the price range, demand in the premium (above US$60) probiotic cosmetic products are expected to rise at an impressive rate of over 8.7% CAGR in the forecast year.

In the forthcoming years, people are likely to prefer premium pricing products as these products provide a sense of belonging, status and wealth. Also, premium pricing helps the players to fend off their competitors in the market.

However, probiotic cosmetics products cost is significantly more than normal cosmetics products. Key factors affecting the prices of probiotic cosmetic products include high research & development cost, cost-intensive product certification process, high and volatile prices of key raw materials, and labor-intensive production processes.

Will Online Retail Remain the Preferred Sales Channel?

As per the analysis, in terms of sales channel, online retailers are expected to dominate over the forecast period, exhibiting CAGR of 10.9%. The market for probiotic cosmetics are expected to grow as internet penetration rises and online supply channels such as Amazon and Walmart expand.

Furthermore, online channels buy products directly from the manufacturers which eliminate the cost of middlemen. To attract the consumers to shop online, supply channels gives discounts to the customers. These factors are expected to drive sales via online channels.

Competitive Landscape

Leading players operating in the global probiotic cosmetics market are focusing on intensive research and development for launching innovative products and services in the market. Furthermore, they are aiming at collaboration with online beauty retailers, spas, and other organizations to expand their footprint.

  • For instance, in September 2021, LAC2Biome S.r.l, an Italian microbiome health startup launched a white label skincare blend, which contains live probiotics.
  • In June 2021, Theaprilab, a South Korean startup debuted in the South East Asian market of Malaysia, Philippians and Singapore with three probiotic cosmetic products.
  • With the expansion of product portfolio, Columbia Skin Care launched two probiotic-based scientific products with the name Columbia Probiotic Complex and Columbia Probiotic Concentrate. 
  • In the Year 2019, Eminence Organic Skin Care launched a stonecrop body products collection which includes body cream, body oil, body scrub etc. The products are natural, organic and biodynamic professional skincare in nature.
  • In July 2019, Aurelia Probiotic Skincare was acquired by the H & H Group, Hongkong. H&H Group operates in the Consumer Packaged Goods business segment.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Northern Africa, and South Africa

Key Segments Covered

Product Type, Consumer Orientation, End-Use, Price Range, Packaging, Sales Channel, and Region

Key Companies Profiled

  • L’Oreal SA
  • Procter & Gamble
  • Unilever Plc
  • Arbonne International LLC
  • Johnson & Johnson Consumer Inc                
  • Amway
  • Andalou
  • Aurelia London.
  • BIOMILK™ Skincare
  • Columbia SkinCare.
  • LaFlore® Probiotic Skincare
  • Marie Veronique.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • What is the current probiotic cosmetics market value?

    The global probiotic cosmetics market reached a valuation of US$ 302.7 Mn in 2021.

  • At what rate did the global probiotic cosmetics market grow between 2016 and 2020?

    The global probiotic cosmetics market grew at a sluggish 5.2% CAGR between 2016 and 2020.

  • What are the key trends driving probiotic cosmetics sales?

    The popularity of sustainable skincare, rising number of health-conscious consumers, increasing awareness about sustainability in cosmetics and skincare, and rising adoption of beauty regime among men men are some factors that drive sales of probiotic cosmetics in the market.

  • Who are the leading players in the global probiotic cosmetics market?

    Leading players operating in the global probiotic cosmetics market comprise L’Oreal SA, Procter & Gamble, Unilever Plc, Arbonne International LLC, KORRES SA, L'OCCITANE, Aurelia London., Johnson & Johnson Consumer Inc, and Marie Veronique among others.

  • What is the market share of the leading players operating in the probiotic cosmetics market?

    Leading players in the global probiotic cosmetics market are estimated to account for approximately ~15%-25% of the total market share.

  • What is the North America probiotic cosmetics market demand outlook?

    The North America probiotic cosmetics market is projected to grow at a 3.6% CAGR over the forecast period.

  • What is the Europe probiotic cosmetics demand outlook?

    The probiotic cosmetics market in Europe is anticipated to expand at a 5.1% CAGR over the forecast period.

  • What is the current market share of Japan in the global probiotic cosmetics market?

    Japan will account for 33.3% of the total probiotic cosmetics market share in 2021.

Market by Category

By Product Type:

  • Facial Care products
    • Creams & Lotions
    • Serums
    • Scrubs & Masks
    • Others
  • Hair Care products
    • Shampoos
    • Conditioners
    • Others
  • Make-up products
  • Body Care products

By Consumer Orientation:

  • Male
  • Female

By End-Use:

  • Individual
  • Professional Services

By Price Range:

  • Economy (Below US$30)
  • Mid-Range (US$30 to US$60)
  • Premium (Above US$60)

By Packaging:

  • Tubes
  • Bottles
  • Jars
  • Pumps and Dispensers
  • Others

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Multi brand store
  • Specialty stores
  • Online retailing
  •  Drug & Pharmacy stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

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Probiotic Cosmetics Market