Probiotic Strains Market Outlook for (2023 to 2033)

The global probiotic strains market valuation is USD 5,781.2 million in 2023 and is expected to reach USD 11,983.5 million by 2033. The global market is likely to grow at a CAGR of 8% during the forecast period.

Attributes Details
Probiotic Strains Market Size, 2023 USD 5,781.2 million
Probiotic Strains Market Size, 2033 USD 11,983.5 million
Value-based CAGR from 2023 to 2033 7.6%

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Key Aspects Driving the Probiotic Strains Market

Growing Health Awareness: The growing concern for health and well-being is the demand for probiotic strains. Health-conscious consumers take serious note of their lifestyles and consume probiotic strains.

Focus on Natural Health: Increasing consumer demand for healthy immune systems is stimulating the adoption of natural products. Consumers are attracted to probiotic products due to their improved digestion and organic ingredients.

Demand for Functional Foods: Consumers maintain their health by adding functional foods to their daily routine. The rising demand for nutrition that offers health benefits is driving sales of probiotic strains.

Regulatory Environment: The food & beverages sector follows strict regulations to reduce toxicity and improve the safety of products. These regulations vary from country to country.

Trends in the Probiotic Strains Market

Manufacturers consider several factors while offering standardized products to their customers. A few of the factors that significantly meet consumers' demand are as follows:

Product Formulation: Innovation is the key to success! Manufacturers develop various product formulations that meet consumers' requirements. Manufacturers offer probiotic strains in various forms of supplements, such as capsules, powders, and tablets, to boost consumers' wellness.

Stability and Viability: Manufacturers are ensuring the safety of products by increasing their shelf life. They are investing in processing technologies to safeguard probiotic products from moisture, dust, and heat.

Quality Control and Assurance: Focus on high-quality products with better control processes is crucial to boost sales. Manufacturers conduct quality tests and enhance manufacturing practices to produce improved probiotic strains to seek consumers' attention.

Global Expansion: Manufacturers export their essential products to expand the global market revenue. These manufacturers supply their products to different regions to highlight their brand value and boost sales.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Factors Restraining the Global Probiotic Strains Market

Scientific Uncertainty: The rising uncertainty and health claims toward various probiotic products in the market may cause a decline in sales. Consumers focus on scientific evidence for the products they consume.

Strain-specific Effects: Some probiotic strains negatively affect consumers' health, restricting market growth.

Competition: The global market is highly competitive due to ongoing innovations, product differentiation, and price pressure.

Product Labeling Restrictions: The rising health claims due to the lack of regulations on the safety of products are restraining the market growth.

Historical Performance and Future Growth in the Probiotic Strains Market

The global market grew at a steady historical growth, with a valuation of USD 5,369.5 million in 2022. The diversified applications of probiotics for animal nutrition, skin care, food & beverages, etc., have increased demand for probiotic strains.

Historical Market Valuation, 2022 USD 5,369.5 million

Increasing eCommerce and digital marketing activities are boosting product sales. Emerging trends of personalized nutrition that promote health needs are accelerating the demand for probiotic strains.

In recent times, manufacturers have focused on sustainable products to reduce carbon footprints in packaging and sourcing. The rising awareness about the consumption of probiotics is driving the market’s growth.

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Country-wise Insights

Countries Market Share, 2023
United States 29.5%
Germany 7.4%
Japan 5.4%
Australia 3.2%
China 13.2%

Rising Digestive Health Concerns Drive the United States Market

The United States is estimated to dominate the global market by securing a share of 29.5%. The rising demand for health and wellness is increasing the adoption of dietary supplements in the United States. Consumers are improving their health by adopting natural functional foods, which are significantly bolstering the United States probiotic strains market.

The rising digestive problems, including irritable bowel syndrome, are increasing the demand for probiotic strains to improve digestive disorders. The food & beverages sector is adding prebiotic strains into the meals for health-conscious consumers to maintain their healthy deeds. The rapidly surging distribution channels in the United States are fueling the market’s growth.

Focus on Gut Health Propel Sales of Probiotics in Germany

Germany accounts for a share of 7.3% of the global market. The growing awareness of healthy diets and better digestive health among Germans is accelerating the demand for probiotic strains. Pharmaceutical companies in Germany are playing a vital role in providing probiotic supplements in huge quantities, gaining consumers' trust.

Key players are offering better quality products while ensuring safety to meet end-users’ requirements. Consumers require high nutrients, proteins, and mineral products during their fitness schedules, which drives probiotic product sales.

Rapidly Growing Aging Population in Japan Drives the Market for Probiotic Strains

Japan is anticipated to capture a share of 5.4% of the global market during the forecast period. The growing popularity of traditional Japanese cuisines such as natto, miso, and fermented vegetables drives the market share. The rapidly growing aging population is surging the demand for probiotic strains to enhance immune function.

The acceptance of evidence-based products to build high trust in key companies is increasing the adoption of probiotic strains. These companies in Japan offer a variety of probiotic products in food and beverages to capture consumers' desires.

Increasing Organic and Natural Trends Upsurge the Australian Market

Australia holds a share of 3.2% of the global market. The increasing fitness coaching, outdoor games, and physical activities are increasing the demand for probiotic products to boost health. The rising organic product trends to reduce toxicity and promote health benefits are capturing consumers' desires.

Manufacturers offer a wide range of products in various retail landscapes to contribute to the growth of the Australian market. The rapidly growing population prefers different probiotic products that suit their taste and needs, bolstering the Australian market.

Dominance of eCommerce Platforms Uplifts the China Market

The market in China holds a share of 13.2%. The rising trend of focus on well-being is propelling China's probiotic strains market. The increasing eCommerce sector is bringing new market opportunities to boost market growth. Several consumers are visiting virtual shops to select probiotic strains according to their choices and needs.

Increasing consumer demand for infant probiotics to improve their immunity is boosting the production of probiotic strains in China. Key players are focusing on sustainable packaging to promote their brands, which is also driving the Chinese market.

Category-wise Insights

The Bacterial Segment Leads the Market by Product Type

Top Type Bacterial
Market Share, 2023 62.5%

Based on product type, the bacterial segment dominates the global market by capturing a share of 62.5%. The rising consumer preferences for better gut health are surging the demand for bacterial probiotic strains. The rapidly growing trend of functional foods, dairy products, etc., is increasing consumers' adoption of bacterial strains to enhance gut health.

Consumers adopt bacterial strains to strengthen their digestive systems and avoid problems like diarrhea and constipation. Clinical evidence and research studies prove that bacterial strains improve gut health and can be consumed by lactose-intolerant people, fueling the market revenue.

Dietary Supplements Dominate the Market by End-use Application

Top End-use Application Dietary Supplements
Market Share, 2023 19.5%

Based on the end-use application, dietary supplements account for a share of 19.5% of the global market. Consumers are increasingly adopting nutritional supplements in their daily routines to improve their health. Long-shelf lives with rich nutrients and fiber content, make dietary supplements popular among several people.

Healthcare experts and nutritionists recommend probiotic supplements for better health outcomes. These dietary supplements are widely available in retail stores, pharmaceuticals, and specialty stores, boosting sales. Manufacturers are adding new formulations in probiotic dietary strains to offer unique products to their consumers.

Competitive Landscape in the Global Probiotic Strains Market

The presence of several prominent players fragment the global probiotic strains market. These players are making efforts to launch unique and improved products with strict regulations by investing in research and development activities. They prioritize their customers' desires and offer standardized products that satisfy their needs.

Key players continuously add value to the global market with unique ideas and skills. They are adopting various marketing tactics to bring the market upwards and collect huge revenue. These marketing methodologies are mergers, acquisitions, collaborations, agreements, and product launches.

Key Players in the Global Probiotic Strains Market

  • Probi
  • Aumgene Bioscience
  • Virchow Biotech Private Limited
  • Merck KGaA
  • I. du Pont de Nemours and Company
  • Koninklijke DSM N.V.
  • Ganeden
  • Lesaffre
  • Essum AB
  • Valio Dairy
  • BioGaia
  • Morinaga Milk Industry Co., Ltd.
  • Snow Board Milk Products Co., Ltd.
  • Danone
  • Kerry Plc
  • Culturelle
  • Urex Biotech
  • Hansen Holding A/S

Recent Developments in the Global Probiotic Strains Market

  • In 2021, BioGaia announced the launch of its new probiotic dietary supplement, Osfortis. Through this launch, the company aims to enhance its global business portfolio.
  • In 2022, AB-Biotics announced its partnership with AceBiome. This partnership took place to enhance digital channels in South Korea.

Key Segments in the Global Probiotic Strains Market

By Type:

  • Lactobacillus acidophilus
  • Lactobacillus rhamnoses GG
  • Bifidobacterium bifidum
  • Other

By Form:

  • Dry
  • Liquid

By End-use Application:

  • Food and Beverages
  • Yogurt Drink and Fermented Milk
  • Fruit Juice
  • Bakery
  • Meat Products
  • Pharmaceuticals
  • Functional Food
  • Animal Feed
  • Dietary Supplement

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How Big is the Probiotic Strains Market?

The probiotic strains market valuation is USD 5,781.2 million in 2023.

What Country is Leading in the Probiotic Strains Market?

The United States is the leading market for probiotic strains.

What is the Probiotic Strains Market CAGR through 2033?

The probiotic strains market is likely to capture a CAGR of 7.6% through 2033.

What is the Current Probiotic Strains Market Trend?

The growing focus on high-quality organic prebiotic strains is the current trend.

Who are the Key Players in the Probiotic Strains Market?

Danone and Kerry Plc are the key players in the probiotic strains market.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    • 5.1. Lactobacillus acidophilus
    • 5.2. Lactobacillus rhamnoses GG
    • 5.3. Bifidobacterium bifidum
    • 5.4. Other
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
    • 6.1. Dry
    • 6.2. Liquid
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
    • 7.1. Food and Beverages
    • 7.2. Yogurt Drink and Fermented Milk
    • 7.3. Fruit Juice
    • 7.4. Bakery
    • 7.5. Meat Products
    • 7.6. Pharmaceuticals
    • 7.7. Functional Food
    • 7.8. Animal Feed
    • 7.9. Dietary Supplement
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 8.1. North America
    • 8.2. Latin America
    • 8.3. Western Europe
    • 8.4. Eastern Europe
    • 8.5. South Asia and Pacific
    • 8.6. East Asia
    • 8.7. Middle East and Africa
  • 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Key Countries Market Analysis
  • 17. Market Structure Analysis
  • 18. Competition Analysis
    • 18.1. Danone
    • 18.2. Probi
    • 18.3. Aumgene Bioscience
    • 18.4. Virchow Biotech Private Limited
    • 18.5. Merck KGaA
    • 18.6. I. du Pont de Nemours and Company
    • 18.7. Koninklijke DSM N.V.
    • 18.8. Ganeden
    • 18.9. Lesaffre
    • 18.10. Essum AB
    • 18.11. Valio Dairy
    • 18.12. BioGaia
    • 18.13. Morinaga Milk Industry Co., Ltd.
    • 18.14. Snow Board Milk Products Co., Ltd.
    • 18.15. Hansen Holding A/S
  • 19. Assumptions & Acronyms Used
  • 20. Research Methodology
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