Probiotic Supplements Market Analysis and Review 2019 - 2027 | Future Market Insights (FMI)

2019 Analysis and Review of Probiotic Supplements Market by Bacteria - Lactobacillus, Streptococcus, and Bifidobacterium for 2019 - 2027

  • 2020-02-24
  • REP-GB-613
  • 208 Tables
  • 265 Figures
  • 451 pages
  • Format: PDF/PPT/Excel

  • US$5,000
  • US$7,500
  • US$10,000

Probiotic Supplements Market Set for Rapid Expansion

In line with heady growth of the dietary supplements market, the global market for probiotic supplements is set to grow on a pace, primarily owing to immense popularity of probiotic yogurts. As research studies continue to uncover health benefits of probiotics and consumer awareness continues to rise, these products are increasingly moving beyond dairy and featuring strongly in the nutraceuticals market. Future Market Insights, in its new study, explores a gradual shift in consumer preferences regarding the consumption of probiotics - moving away from yogurt to supplements. It is imperative to note that probiotic supplements command a market value that pales in comparison to their popular counterpart - probiotic yogurt. The probiotic supplements market is estimated to be valued at US$ 5.5 Bn in 2019, further expanding at higher pace than probiotic yogurt and other dietary supplements.

Top Market Growth Influencers

  • Manufacturers’ Focus on Product Differentiation

    Intake of probiotic supplements per-capita is increasing, on the account of rising consumer tendency to spend on healthcare and pharmaceutical services and products. Consumption of probiotic supplements in BRICS countries, where these products can be obtained over-the-counter, has witnessed a substantial increase in the past decade. In an attempt to gain distinct competitive edge, manufacturers of probiotic supplements are focusing on introducing products that appeal to women and kids in these countries. Additionally, product differentiation remains a key focus area of market players to influence their brand positioning and marketing strategies.

    • In kids segment, probiotic supplements in animal shapes and fruity flavours have been garnering significant traction.
  • Increasing Cases of Vaginal and Urinary Tract Infection in Women to Bolster Sales

    Urinary tract and vaginal infections are among the most common bacterial infections affecting millions of women worldwide. Recurrent of these infections is another significant health issue which may lead to neurogenic bladder infections. In several countries, conservative societies not only prevent women from discussing such infections but also make it difficult for women to obtain required medication.

    • According to NHS, urinary tract and vaginal infections are the second-most common infections in women and account for approximately 8.1 Mn visits to doctors.

    Probiotic supplements are deemed to be an effective solution to women’s health issues. Additionally, use of probiotic supplements not only restores good bacteria in the body, but also bolsters immunity, improves fertility, prevents traveler’s diarrhea, clears skin problems, and boosts digestion. In response to growing demand, specifically from women, manufactures are introducing several probiotic supplements targeting women health and well-being.

  • C-section Delivery Prompting Usage of Probiotic Supplements in Infants and Kids

    Population and diversity of bacteria in infant's gut are similar to type of microbiota that the infant accumulates during gestation. Moreover, the first microbiota (commensal, symbiotic, and pathogenic microorganisms in a body) of infants are structured primarily by their mode of delivery. Thus, early colonization arrays of bacteria in the gut of infants born through C-section vary extensively from those in children delivered through vagina. The number of C-section deliveries is also reported to be growing every year.

    • In 2016, close to 20% of infants born in the U.S. were delivered by C-section (cesarean). This percentage is even higher in various countries in Europe and Asia Pacific.

    To ensure stable bacterial colonization in their gut, infants delivered via C-section are recommended probiotic supplements till the age of 5 years. This, in turn, is expected to propel the demand for probiotic supplements for kids in the foreseeable future.

  • Rise in Aging Population to Boost Demand for Probiotic Supplements

    By the end of 2016, over 550 million people were over 65 years, which translates to roughly 8% of the world’s population. Over next 30 years, the number of individuals aged 60 years or above is projected to witness 3X, exceeding 1.5 Bn, which will account for 15% of the global population.

    Tapping into senior segment, probiotic supplement manufacturers are focusing on introducing products containing bacterial strains that are specifically beneficial for aging demographic. As these population intent to stay physically active and mentally sharp, the demand for probiotic supplements for senior category will continue to increase in years ahead.  

  • Stakeholders Eyeing Developing Countries for Lucrative Opportunities

    North America remains a prominent market for probiotic supplements, and is estimated to account for maximum revenue share in 2019. Moreover, strong presence of market players and greater awareness regarding potential benefits of probiotic supplements among consumers in the region continue to influence the market growth.

    Collectively, North America and Western are expected to account for around 70% revenue share of the global probiotic supplements market by 2019. Manufacturers are viewing developing countries in Asia Pacific from target market perspective. The probiotic supplements market in APEJ is expected to benefit from increasing disposable income, greater exposure to information through social media, and favorable government initiatives to improve preventive healthcare.

global probiotic supplements market share by bacteria

Probiotic Supplements Market Structure Analysis

  • The global probiotic supplements market shows a fair level of fragmentation, with a large number of local and regional players.
  • In recent years, flavoured supplements marked a prominent trend in the probiotic supplements market. Companies are launching innovative products in a variety of flavours, especially in kids and senior segments, to retain and attract new segments of customers.
  • As working women value convenience and showing preference for products available in small packaging formats, manufacturers are continually launching powder premixes to target this demographic.
    • In 2015, Renew Life Formulas, Inc. launched a probiotic drink mix ‘Ultimate Flora Probiotic Fizzy Drink Mix’ for adults. This probiotic drink contains no artificial ingredients and has only natural flavours of fruits and probiotic powder.
  • Major players in the probiotic supplements market are Church & Dwight Co. Inc., The Clorox Company, Natural Factors Inc., Dr. Willmar Schwabe Group, i-Health, Inc., Jarrow Formulas, NOVA Probiotics, Total Nutrition, Inc., Pharma Care Laboratories, BioGaia AB, and Lifeway Foods, Inc.

FREQUENTLY ASKED QUESTIONS ABOUT probiotic supplements market

What drives the probiotic supplements market?

Probiotics supplements market is forecast to grow at an impressive pace, primarily due to the rising popularity of probiotics yoghurts. As consumer awareness regarding health benefits of probiotic supplements grows on account of increasing research initiatives, the popularity of these products will continue to rise.

Which factors may restrict growth of the probiotic supplements market?

Stringent regulations imposed on the use of probiotics in nutricosmetics, nutraceutical, infant formula, and dairy supplements, especially in countries such as the U.S. may restrict the market growth to an extent.

Which region will lead the global sales of probiotic supplements?

North America and Europe are likely to remain most lucrative markets for probiotic supplements because of their easy available in the regions. In addition, Asia Pacific excluding Japan will represent a multi-million dollar business, as the regional market expands at a robust pace.

Which segment in terms of bacteria offers most lucrative growth opportunities in probiotic supplements market?

Probiotic supplements based on lactobacillus accounted for the half of global sales in 2018. This, coupled with a buoyant y-o-y rise of 9.5% CAGR, makes lactobacillus segment highly lucrative.

Which is the most preferred distribution channel in probiotic supplements market?

Pharmacy stores are likely to remain mainstay of probiotic supplements market. However, in the coming years ecommerce will emerge as a highly lucrative category.

Lactobacillus-based Probiotic Supplements to Drive Absolute Growth

In 2018, probiotic supplements based on lactobacillus has contributed more than half of global sales and a buoyant 9.5% y-o-y rise is expected in 2019. Lactobacillus-based probiotic supplements continue to exert stronger consumer appeal and vaginal probiotic supplements based on lactobacillus have been garnering significant traction over the years. Rise in adoption of bifidobacterium- and streptococcus-based probiotic supplements is expected in the near future.

North America in Vanguard with Nearly 50% Revenue Share

The dietary supplements industry continues to remain concentrated in North America and Europe, as probiotic supplements are easily available in pharmacy stores and modern trade channels. Accounting for around half of global revenues, market in North America will be majorly driven by strong emphasis on preventive healthcare and increasing interest in online self-education. In Asia Pacific excluding Japan (APEJ), probiotic supplements represent a multi-million-dollar business and the regional market is set to register around 13% CAGR during 2019-2027.

Solid Growth Projected Despite Inadequate Health Claim Approvals

With the nutraceutical industry selling benefits of healthier, longer life, a growing number of consumers, especially aging demographic, are turning to two subtypes of dietary supplements – protein and probiotic supplements. Convenience, transparency dosage, and attached ‘zero’ calorie tag further play key roles in attracting other segment of consumers - women and millennial. Over the years, chronic diseases are creating a leverage point for multi nutritional supplements, especially in the area of cardiovascular health and diabetes. Probiotic supplements are no exception. Despite the lack of approval health claims, probiotic supplements undergo numerous research and clinical studies, thereby opening new avenues for further development in areas of infant, women, and older adult health.

Lactobacillus remains highly preferred

Supplements based on bifidobacterium to sell rapidly


Women remain top consumers

Demand in kids segment grows significantly


Pharmacy stores take the lead

Sales via specialty stores picks pace


How Growth will Unfold

Strong distribution networks will be the mainstays of probiotic supplements market. Pharmacy stores would remain the leading distribution channel driving sales of probiotic supplements for women, kids, and senior consumers. However, it has been observed that online retail is emerging lucrative at a dramatic rate and thus, E-commerce will be extending offerings in this category, especially targeting women demographics. Market stakeholders should also indulge in maintaining listings across modern trade channels to solidify probiotic supplement sales in kids’ section.

Probiotic Supplements - Distribution Assessment (2019E)

* This data is only a representation. Actual data may vary and will be available in report.

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Probiotic Supplements Market Analysis 2019 - 2027

A recent market study published by Future Market Insights on the probiotic supplements market offers global industry analysis for 2015-2018 & opportunity assessment for 2019-2027. The study offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical, as well as current growth parameters of the probiotic supplements market, the growth prospects of the market are obtained with maximum precision.

Today, consumers’ awareness about the importance of a multi-nutrient diet has increased more than ever. However, changing lifestyle and busy schedules are pushing them to resort to dietary supplements as a convenient way of including multiple nutrients in their daily diets. This has provided a significant impetus to the growth of the probiotic supplements market. Leading companies in this landscape are capitalizing on the consumers’ knowledge about the benefits of probiotic supplements and targeting young adults and elderly population of developed countries. Furthermore, growing concerns among new parents about their kids’ health are also adding to the sales potential of probiotic supplements for children.

Probiotic Supplements Market Taxonomy

The global probiotic supplements market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.


  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Others 

End Use

  • By Women
    • By Function
      • Immunity & Digestive health
      • Urogenital Health
      • Vaginal Health
      • Urinary Tract Infections
      • Pregnancy
      • Weight Management
      • Others
    • By Form
      • Tablet
      • Capsules
      • Liquid
      • Powder Premixes
  • By Seniors
    • By Formulation
    • Tablet
    • Capsules
    • Liquid
    • Powder Premixes
  • By Kids
    • By Form
      • Powder Premixes
      • Tablets
      • Gummies/Chewables
      • Lozenges
      • Liquid & Gels

Distribution Channel

  • Hypermarket/ Supermarket
  • Specialty Stores
  • e-Commerce
  • Pharmacy Stores


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • MEA
  • Japan

What's Included

The executive summary of the probiotic supplements market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global probiotic supplements market.

Readers can find the detailed segmentation and definition of the probiotic supplements market in this chapter, which will help them understand basic information about the probiotic supplements market. This section also highlights the inclusions and exclusions, which help readers understand the scope of the probiotic supplements market report.

Readers can find the detailed segmentation and definition of the probiotic supplements market in this chapter. The associated industry assessment of the probiotic supplements market is also carried out such as market trends, market dynamics, and supply and value chain. Consumers’ perception on probiotic supplements are explained in consumer survey analysis and social media sentiment analysis in this chapter.

This chapter explains how the probiotic supplements market is projected to grow across the globe in various segments. On the basis of bacteria, segmentation includes lactobacillus, streptococcus, bifidobacterium and others. Based on end-use, the market is segmented into women, seniors and kids segment. The women segment is further sub segmented on the basis of formulation and function. The formulation sub-segment includes tablets capsules, liquid and powder premixes. While by function the sub-segment includes immunity & digestive health, urogenital health, pregnancy, weight management and others. The kids segment is also further sub-segmented on the basis of form which includes powder premixes, tablets and liquid & gels. In addition, senior segment is sub-segmented on the basis of form which includes tablet, capsules, liquid and powder premixes. On the basis of distribution channel, the probiotic supplements market can be classified as pharmacy stores, specialty stores, hypermarket/supermarket, and E-Commerce. Regions assessed in this report include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East & Africa (MEA).

This chapter includes a detailed analysis of the growth of the market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth prospects based on end users and countries in the North America region.

Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting the growth of the probiotic supplements market in the Latin America region. This chapter also includes the growth prospects of the probiotic supplements market in leading LATAM countries such as Brazil, Argentina, and the Rest of Latin America.

Important growth prospects of the probiotic supplements market based on its end users in several countries such as U.K., Germany, France, Netherlands, and Rest of Western Europe are included in this chapter.

Important growth prospects of the probiotic supplements market based on its end users in several countries such as Russia, Poland, and Rest of Eastern Europe are included in this chapter.

This chapter includes a detailed analysis of the growth of the probiotic supplements market in the Asia Pacific region, along with a country-wise assessment that includes China, India, Australia, and the Rest of Asia Pacific. Readers can also find regional trends, regulations, and market growth prospects based on end users and countries in the Asia Pacific region.

This chapter provides information about how the probiotic supplements market is anticipated to grow in major countries in the MEA region such as GCC Countries, South Africa, and the Rest of MEA, during the forecast period 2017 - 2026.

This chapter includes a detailed analysis of the growth of the probiotic supplements market in Japan. Readers can also find regional trends, regulations, and market growth prospects based on end users in Japan.

In this chapter, readers can find detailed information about tier analysis and market concentration of key players in the probiotic supplements market along with their market presence analysis by region and product portfolio. Readers can also find a comprehensive list of all leading stakeholders in the probiotic supplements, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Church & Dwight Co. Inc., DR. WILLMAR SCHWABE GROUP, The Clorox Company, i-Health, Inc., Jarrow Formulas, NOVA Probiotics, Natural Factors Inc., Total Nutrition, Inc., PharmaCare Laboratories, BioGaia AB, and Lifeway Foods, Inc.

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the probiotic supplements report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the probiotic supplements market.

How the research was conducted?

Primary Research

  • C - Level Executives
  • Marketing Directors
  • Sales Heads
  • Production Managers
  • Distributors Heads
  • Sales Executives
  • Product Manufacturers
  • Distributors
  • Traders 
  • Industry Experts
  • End Users
  • Current Market Dynamics and Challenges
  • Market Characteristics
  • Market Performance and Growth Quadrants
  • Competition Structure and Market Structure
  • Strategic Growth Initiatives
  • Near-term and Long-term Market Growth Prospects
  • Market Segment Splits and Authenticity
  • Opinions on Market Projections and Validity Of Assumptions

Secondary Research

  • Industry Publications
    • Industrial Week
    • Industrial Product Review
    • Industrial Magazine
  • Industry Associations
    • World Health Organization
    • American Public Health Association
    • Center for Disease Control and Prevention
  • Company Press Releases
  • Annual Reports and Investor Presentations
  • Research Papers
  • Government Websites and Publications
  • Trade Websites

Primary Interview Splits

Primary Interview Splits probiotic supplements market designations

Primary Interview Splits probiotic supplements market stakeholders

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