Probiotic Supplements For Kids Market

Probiotic Supplements Market: Pharmacy Stores Distribution Channel Segment Poised to Register Highest Growth in the Women Probiotic Supplements Market During the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2017-2027

Global sales of probiotic supplements were valued at nearly US$ 3,720 Mn in 2016, and are projected to be valued at around US$ 17,440 Mn by 2027 end. Sales revenue is expected to register a CAGR of 15.4% during the forecast period (2017–2027).

Development of antibiotic resistant strains necessitates additional probiotic complementation

Consumption of antibiotics per capita is increasing in the backdrop of an increase in healthcare expenditure and out of pocket pharmaceutical spending. Low and middle income countries are growing in terms of per capita disposable income and this factor is boosting antibiotic consumption in these countries. Furthermore, favourable policies to push antibiotics in these countries have amplified the usage of antibiotics in some of these countries. Excessive usage of antibiotic by an individual results in imbalance of microbiota, and also lowers the bacterial diversity as well as overall bacterial count in the gut. As the harmful effects of antibiotic consumption are being reported, there is a necessity for additional supplementation of friendly bacteria into the body. Some of these bacteria have also developed antibiotic resistant characteristics and do not respond to the consumed antibiotics. Therefore, it is also important to replenish such bacteria in the body, thus nucleating targeted bacterial strain consumption. A larger chunk of such population relying on antibiotics has learnt the importance of probiotic supplements and has started consuming it.

Antibiotics consumption has indicated a significant rise in BRICS countries in the last decade and some of the antibiotics are available over the counter in these countries. Nevertheless, probiotic supplement manufacturers have also adopted a targeted approach in these countries and have invested in marketing efforts. These factors are collectively anticipated to support the overall demand for probiotic supplements across the globe.

Limited or no knowledge of probiotic supplements among consumers hampers market growth

Although probiotic supplements producers are putting their best foot forward to increase the mass awareness of the associated benefits of using probiotic supplements, consumers haven’t been observed to be reciprocating at a similar threshold. Probiotic supplements are available across all geographies, claiming initial higher penetration in developed markets, though the adoption among existing users of probiotic supplements is strengthening, but acquisition of newer customers is relatively low, which should have been very high considering the wide scale benefit of probiotic supplements. When it comes to purchasing probiotic supplements for children, consumers prefer to go with traditional medication instead of probiotic supplements. Limited product knowledge among the target customer base stands as a key challenge that is preventing the industry to unfold at its potential.

An encouraging sign can be observed in the market with changing consumer trends. The market sentiments in developing countries are positive but not aggressive. This hesitation in preference is likely to remain strong till the end of 2019, and is projected to neutralize with increasing competition in the ASEAN and Indian market. Apart from lack of widened consumer awareness, parents refrain from administering probiotic supplements to their children as at times, it has been reported to result in infection, intestinal gas and bloating in children.

Increasing convenience provided by pharmacies and awareness among women consumers have bolstered the probiotic supplements market

Over the last few years, retail and pharmacy chains have grown rapidly in most countries across the globe. This has provided consumers with easy access to supplements products at competitive prices. Probiotic brand owners and marketers are utilising the shelf space in modern trade formats as well as conventional retail outlets to enhance product visibility and are also spending on advertisements, which resonate with potential customers. Female consumers are getting more conscious towards what they are consuming. Before buying any supplements they look for the list of ingredients, origin, date of manufacture and expiry and other key information. Due to this pharmacy stores are considered as ideal distribution channels for the purchase of probiotic supplements. These stores also enable customers to compare the product offerings and price range of different suppliers before making a purchase decision.

global probiotic supplements market

Global Women Probiotic Supplements Market Attractiveness Analysis, by Distribution Channel

The Pharmacy Stores segment is expected to register relatively high CAGR during the forecast period. The pharmacy stores segment is estimated to account for a value share of almost 40% by 2017 end, and is anticipated to register a CAGR of 19.8% in terms of value over the forecast period. The E-commerce segment is expected to represent favourable growth over the forecast period. Increasing consumer preference towards convenient shopping at an effective price range is expected to drive segmental growth over the forecast period. The E-commerce segment is estimated to account for a value share of 19.2% by 2017 end, and is anticipated to register a CAGR of 18.0% in terms of value over the forecast period.

What is this report all about?

The report ‘Probiotic Supplements Market: Global Industry Analysis and Opportunity Assessment, 2017–2027’ elaborates about the various probiotic supplements available in the market and the scope of this market to flourish amidst the growing demand for probiotics. As per the report, a probiotic supplement is a product intended for ingestion that contains ‘live microorganisms which when administered in adequate amounts confer a health benefit on the host’. It primarily enables to maintain immunity and digestive health of the consumers. The report captures retail market value of probiotic supplement sales. This is not to confuse with other probiotic products such as probiotic food and drugs. The overall value has been referred as market size (US$ Mn) across the report. Market value estimated in this report has been derived through a proven methodology, wherein data is fetched through surveys across representative countries using stratified sampling method.

What all is included in this report?

This report is divided into five distinct parts. The first part covers the market introduction of the probiotic supplements market. The subsequent three parts contain an exhaustive report on the global women probiotic supplements analysis and forecast, global kids probiotic supplements analysis and forecast and global seniors probiotic supplements analysis and forecast. Fifth and the last part of the report consists of the competition landscape, which features important players operating in the global probiotic supplements market and contains important information about such companies.

In the introduction, the pertinent market numbers and the market numbers of the most lucrative region and segment have been covered. This part also contains an executive summary of the report, which is valuable for the report audience to have a cursory glance at this vast market. Besides the executive summary, the introduction also contains detailed definitions regarding what exactly probiotic supplements are and what are the influencing factors for consumer inclination towards probiotic supplements.

The subsequent three parts of this report contain an analysis and forecast of the global probiotic supplements market for women, kids and seniors. These sections of the report depict the market dynamics of the global probiotic supplements market and give the drivers that encourage the growth of this market and the restraints that hamper the growth of this market. Besides the drivers and restraints, the various opportunities and trends that the global probiotic supplements market offers are also discussed. Besides this, the key regulations that are applicable in the global probiotic supplements market are also discussed as per the various laws enacted by various countries and regions. In addition, the global probiotic supplements market by bacteria type, by formulation, by function, by distribution channel and by region are also given. These subsections of the report contain important information about the market such as BPS analysis, year-on-year growth rates, absolute dollar opportunity and market attractiveness index.

The last part of the report contains the competitive landscape of the probiotic supplements market. This part constitutes information on the various leading companies operating in the global probiotic supplements market. This competition landscape gives a dashboard view of the key companies operating in the global probiotic supplements market along with their important information and broad strategy adopted to stay as leaders in the global probiotics supplements market. Each of the leading companies is also profiled individually and important information about the company such as company details, company description, product portfolio along with key developments concerning the company and strategic analysis is presented.

Why should you buy this report?

This report is a treasure trove of the competitive intelligence you may require for a successful stint in the global probiotic supplements market. This report gives enough information about the key market players and their main strategies that enables them to stay as market leaders in this highly competitive market. Besides, this report highlights key industry trends, opportunities and restraints that have a bearing on the global probiotic supplements market. This gives the report audience a clear perspective regarding this vast market and arms them with crystal clear insights to take important decisions regarding this market. Last but not the least, if you are planning to enter the global probiotic supplements market, you can keep in loop your marketing, sales and brand strategists to possess detailed information regarding this market so that the kind of output they give is directly reflected in the market growth that you and your company hope to achieve.

Our proven research methodology

Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the probiotic supplements market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the forecast period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the global probiotic supplements market.

Market Taxonomy

By End Use

Distribution Channel




  • By Function

    • Immunity & Digestive Health

    • Urogenital Health

      • Vaginal Health

      • Urinary Tract Infections

    • Pregnancy

    • Weight Management

    • Others

  • By Form

    • Tablet

    • Capsules

    • Liquid

    • Powder Premixes


  • By Formulation

    • Tablet

    • Capsules

    • Liquid

    • Powder Premixes


  • By Form

    • Powder Premixes

    • Tablets

      • Gummies/Chewables

      • Lozenges

    • Liquid & Gels


  • Hypermarket/ Supermarket

  • Speciality Stores

  • e-Commerce

  • Pharmacy Stores


  • Lactobacillus

  • Streptococcus

  • Bifidobacterium

  • Others


  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • Asia Pacific excluding Japan

  • Middle East and Africa

  • Japan