Dietary Fibres Market

Key Factors Shaping the Dietary Fibres Market

Utilization of Insoluble Dietary Fibers in Food Fortification Expected to Propel Demand

Many food product manufacturing companies are now making use of the capabilities of insoluble dietary fiber for food fortification. Some properties include high digestive tolerance, fibre enrichment without sacrificing taste, color or texture, exceptional stability, consumer-friendly labeling, as well as ease of formulation in a vast range of applications. This fortification of soluble dietary fibers market in food products is set to witness an upsurge in demand over the coming years.

In 2016, Ingredion Incorporated, one of the leading ingredient providers, launched VERSAFIBE, a dietary fibre series for manufacturers wanting to easily add fibre to foods such as baked goods, extruded products, and pastas with little to no impact on product flavor, color, and texture.

Consumption of Dietary Fibers as Functional Foods to Drive the Market Growth

Changing lifestyles and eating habits of consumers worldwide, due to their hectic work schedules and busy lifestyles, are having a negative impact on their health, causing various cardiovascular diseases and lifestyle diseases such as diabetes, obesity, hypertension, heart attack, stroke, aneurysm, and high blood pressure.

Dietary fibers work as functional food ingredients, and help to avoid these diseases. Therefore, growing lifestyle and cardiovascular diseases are expected to uplift the demand for dietary fibers in terms of healthy functional food in the coming years.

Insoluble Dietary Fibers to Control Obesity

An increasing trend of junk food and fast food, among youngsters and children, is causing an increment in the obesity rate in many regions. According to the World Health Organization, 39% of adults aged 18 years and over, were overweight in 2016, and 13% were obese. Insoluble dietary fibers have a great property to reduce appetite and subsequently calorie intake, which can aid weight loss. This property of insoluble dietary fibers to control obesity is expected to help surpass its demand in the forecast period.

Increasing Spending on Personal Care and Nutrition

Different health issues are increasing among the current generation due to changing lifestyles and eating habits. This had made people more aware of what they eat and from where they buy it. Increasing concerns towards health are making people spend more on healthy food. This factor is also driving the growth of the dietary fibers market.

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Dietary Fibers Market Structure Analysis

• The global dietary fibers market represents a fairly consolidated competition landscape, where majority of key players maintain their strategic focus on the development of solid distribution partnerships and joint ventures, targeting a firmer global footprint.
• The dietary fibre market has been relatively moderate in size, which remains a key factor for its dynamic competitive nature.
• Leading manufacturers of dietary fibers are currently prioritizing R&D and new product launches to resonate with the booming demand for dietary fibres in East Asia, Middle East and Africa, and Latin America.
• Portfolio extension is also identified to remain one of the key developmental strategies adopted by manufacturers of dietary fibers.
• For a stronger foothold in target markets, dietary fibre manufacturers will continue to rely on inorganic strategies, such as mergers and acquisitions.
• Deeper understanding of the market trends and preferential shifts of end-use segments across various regions are likely to create a bottleneck for prominent players, looking forward to untapped opportunities in the dietary fiber market.

Dietary Fibers: Bridging the Huge ‘Fibre Gap’

The intellectual discussions about the deteriorating quality and content of human diet mostly revolve around an excessive amount of sugar and salt, and the calorie intake. Although more number of protein-rich foods continue to invade the routine dietary practices of a sizably large consumer population, a huge ‘fibre gap’ is still left.

In recent years, with increasing awareness about the science behind fibers and their potential benefits in terms of gut health, weight management, and immunity, dietary fibres have become a prominent ingredient of a wide range of nutritional and functional food. A steady rise in the development of innovative fibre can also be attributed to the FDA’s guideline released in 2018, which identified eight specific fibers that can be classified as ‘dietary fibres’ on the Nutritional Facts Label.

As food companies are taking functional foods and nutrition space by storm with the products’ focus on dietary fibers, Future Market Insights (FMI), in its new research study, conducts a thorough analysis on their consumption scenario. Further, the study brings to fore credible insights on growth prospects of dietary fibers market that can help market stakeholders identify new opportunities.

Big Gains Underpinned by Changing Dietary Preferences

The food and fiber industry is currently undergoing a paradigm shift, as traditional health rules are overturned, old ingredients are reborn, new ideas are emerged, and retail channels are transformed. The growing popularity of functional food & beverage products – in consumer preference for nutritional supplements – has been weighing on a same scale as the increasing adoption of dietary fibers in a number of applications within the industry.

Moreover, rising awareness regarding the long-term benefits of balanced nutrition, especially among millennial demographic, continue to complement the growth strategies of the market stakeholders.

Aligning with the trend of ‘healthy snacking’, dietary fibers are witnessing increasing incorporation into snack products, such as functional bars, especially for yound adults, athletes, and sportspersons. Moreover, as an expanding consumer base is showing preference for plant-based nutritional ingredients, the dietary fibres market is experiencing an improved frequency of new product launches aimed at offering appealing and nourishing foods to consumers.

In addition, extensive scientific research has been delivering better understanding of health benefits of dietary fibres, stretching beyond weight management and digestive health, to increased energy and heart health.

Beyond the Affluent Consumer: Leveraging Opportunities in Developing Economies

Growth prospects of the dietary fibers market have remained influenced by various factors – ranging from a considerable shift in lifestyles to scientific research that has linked the intake of dietary fibres with the reduction in the risk of several diseases. While the demand for personalized nutrition plans and naturally healthy foods increases, stakeholders are keeping an eye on opportunities emerging in different geographies.

North American and European markets continue to be at the forefront, on the account of favorable regulations that promote the use of dietary fibres as natural ingredients. Further, highly lucrative opportunities are expected in East Asia, considering an upsurge in the demand for functional foods, along with the rapidly swelling consumer base willing to pay a premium for products.

Fast-Growth Trends to Dictate Stakeholder’ Winning Strategies

As the application scope increases and consumption pattern changes, a number of players in dietary fibres market are exploring new sources such as seaweed, soy hulls, corn stalks, wheat straw, and even waste portions of processed fruits and vegetables. Apart from functional food & beverage products, market stakeholders are tapping into opportunities in animal feed and pet food industries, sensing the benefits of dietary fibers in improving nutrient digestibility.

The market is also spectating massive investments in R&D activities to address the rising issues of obesity, diabetes, and cardiovascular diseases. Moreover, today’s consumers are increasingly becoming aware of these issues, and are thus seemingly inclining towards products with high dietary fibre content, which are marketed as being beneficial beyond meeting daily nutrient requirements.

A trend wave of veganism and vegetarianism has been working to the advantage of market players. Considering preferential shifts towards sugar substitutes and emerging trends of ‘convenience’ foods, stakeholders are keen in investments in bakery products, fortified foods, sports nutrition, and pharmaceuticals. However, region-specific regulations, and high turnaround time for product approvals continue to challenge the market expansion.

Sharpening Focus on Product Innovation to Uplift Fibre Consumption

With a rapid surge in the demand for dietary fiber products across a multitude of end users, key market players have been on a product launching spree. For instance, in 2018, Roquette Frères S.A. launched NUTRIOSE® soluble fibers obtained from yellow peas, and Ingedion introduced a potato fiber in its portfolio. These products are designed to bring increased functionality, quality, and potential cost savings to manufacturers of bakery, savory, and meat products.

As novel startups have inundated the functional food and nutrition sphere with gut-friendly and ready-to-eat snacking products with dietary fibers as primary ingredients, strategic acquisitions of most promising start-up companies will remain a key to gaining distinct competitive edge for the market stakeholders.

Key Segment

By Type

• Soluble
  • Inulin
  • Polydextrose
  • Pectin
  • Beta-Glucan
• Insoluble
  • Cellulose
  • Hemicellulose
  • Chitosan
  • Chitin
  • Lignin
  • Resistant Starch

By Source

• Cereals & Grains
  • Wheat
  • Rice
  • Bran
  • Others
• Fruits & Vegetables
  • Apples
  • Others
• Other Crops

By Application

• Functional Food & Beverages
• Animal Feed
• Pet Food
• Pharmaceuticals

By Region

• North America
• Latin America
• Europe
• Middle East and Africa
• East Asia
• South Asia
• Oceania