The global sales of veterinary dietary supplements are estimated to be worth USD 2,110.4 million in 2024 and anticipated to reach a value of USD 4,190.4 million by 2034. Sales are projected to rise at a CAGR of 7.1% over the forecast period between 2024 and 2034. The revenue generated by Veterinary Dietary Supplements in 2023 was USD 1,970.5 million.
Increasing number of veterinary clinics is creating demand for the veterinary dietary supplements market. The increasing number of veterinary clinics is due to the rise in pet owners. With the rising percentage of pet ownership, the demand for veterinary services also grows.
In the past, there has been tremendous growth in the number of people owning pets, with a focus on dogs and cats, running into millions within many households across different regions. As the number of pets increases, so does the demand for veterinary services from ordinary checkups to vaccination and emergency medical services.
As populations increases and more people than ever before are residing within city limits ultimately over populating the region. This trend of urban living changes the nature of demands for convenient, easily accessible veterinary services. This has in turn compelled veterinary clinics to open their practices in highly populated areas so as to meet the needs of pet owners living in the city
Global Veterinary Dietary Supplements Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2023 | USD 1,970.5 million |
| Estimated Size, 2024 | USD 2,110.4 million |
| Projected Size, 2034 | USD 4,190.4 million |
| Value-based CAGR (2024 to 2034) | 7.1% |
Advancements in the field of veterinary medicine and technology have changed the whole face of the field, with a resulting increase in the number of specialized veterinary clinics. As opposed to the earlier times, today it's possible for a modern veterinary practice to offer services that range from advanced diagnostic tools and surgical techniques through specialized treatments unavailable earlier.
It has fostered the growth of specialist clinics such as oncology, cardiology, and orthopedics clinics, which add to the total number of veterinary clinics. It is through the availability of advanced technology and specialized care that pet owners seek comprehensive and quality medication for their pets. There is increased awareness among the public with pets on the need for preventive health for pets.
Increased attention through education and media, together with access to more information, has created an awareness among pet owners of the role of regular veterinary visits in disease prevention and general health maintenance. With this, there are more and more establishments of additional clinics.
Many animal hospitals compete on the basis of specific services, facilities, or types of animals to differentiate them from the wide array of practicing competing for clients. This puts pressure on new and already established veterinary clinics to offer more innovative services and attract clients. The competitive pressure urges the establishment of new clinics and innovations within existing ones.
Many clinics feature extended hours, emergency care, grooming services, and pet boarding that will have an impact on drawing and maintaining clientele, further contributing to this growth in the number of veterinary facilities. With these many factors continuing to change and evolve, the veterinary healthcare industry is only going to further grow, and sooner or later it will depict an increased number of clinics to provide quality health care to pets.
The below table presents the expected CAGR for the global Veterinary Dietary Supplements Market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 8.7%, followed by a slightly higher growth rate of 8.2% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 | 8.1% (2023 to 2033) |
| H2 | 7.8% (2023 to 2033) |
| H1 | 7.1% (2024 to 2034) |
| H2 | 6.7% (2024 to 2034) |
The above table presents the expected CAGR for the global Veterinary Dietary Supplements Market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 8.1%, followed by a slightly decline in growth rate of 7.8% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 7.1% in the first half and increase moderately at 6.7% in the second half. In the first half (H1) the market witnessed a decrease of -100.00 BPS while in the second half (H2), the market witnessed an increase of -110.00 BPS.
Increased Consumer Spending on Veterinary Care Drives the Growth of the Market
The American Pet Products Association reports that spending for veterinary care has increased at a rate higher than that of GDP over the past two years. With the climbing numbers of pet owners, total spend on veterinary care surges, which markedly boosts expenditure per pet.
This increase in consumer spending for veterinary care reflects almost an unconscious shift in societal attitude towards pets. Most often, pets are more than just animals and are considered part of the family-thus worthy of complete health care. Increased awareness thus reflects in how preventive medicine, advanced treatments, and specialized care can help safeguard the well-being and long life of beloved companions.
The projected USA pet industry expenditures for 2024 are forecasted to rise from USD 147.0 billion in 2023 to USD 150.6 billion. Estimated sales for 2024 break out as: Pet Food & Treats, USD 66.9 billion; Supplies, Live Animals & OTC Medicine, USD 32.0 billion; Veterinary Care & Product Sales, USD 39.1 billion; Other Services, USD 12.6 billion.
This rise in consumer spending in relation to veterinary care underlines the changed role that pets play in our lives and a raising awareness that they are important members of our families. With the actions of a responsible owner who wants better health for his or her furry pet, demand for advanced treatments and specialized care just keeps on growing.
However, it is concerns of affordability and accessibility which are all-important to ensure that all pets receive the full healthcare they need to thrive. With the rise in consumer spending on veterinary care, the veterinary dietary supplements market is anticipated to generate more revenue.
The Rising Adoption of Pets Fuels the Expansion of the Veterinary Dietary Supplements
Higher adoption of pets is one of the major drivers of the veterinary dietary supplements market. Increasingly, pet adoption across the world results in higher demand for all associated veterinary services, including dietary care.
Nowadays, pets are regarded as family members whose part of life is no different from the rest of their owners' lives. This change in thinking has increased the number of families owning them-for instance, dogs, cats, and sometimes even exotic pets. With this increasing trend in pet-keeping, there comes a need for qualified and entire veterinary care, including orthopedic treatments.
This higher spending on the health of pets includes not only regular follow-ups and vaccinations but also costly medical treatments. Dietary care is an important component of this investment, most particularly for those pets that are prone to nutritional problems. Their owners are ever ready to make any kind of investments in the health of their pets, hence leading to growing demand for supplements.
Increasing adoption of pets is one of the major drivers for the veterinary dietary supplements market. Growing popularity of pets, increased spending on pet health, heightened awareness, advancements in veterinary medicine, and expansion of veterinary practices and pet insurance act together in accelerating the demand for orthopedic care.
Personalized nutrition is extending to the pet industry, boosting demand for veterinary supplements
While the idea of personalized nutrition was previously mainly focused on human health, it is now breaking into providing pet care in a major way. That essentially means increased understanding of the unique health potentials of individual animals.
This is propelled by advancements in veterinary science combined with the growing interest in tailor-made wellness solutions. With the interest of making sure pets are at their best through tailor-made approaches, veterinary dietary supplements are therefore increasingly growing and changing.
Recent breakthroughs in veterinary nutrition have opened the door to developing custom dietary additives for pets. In fact, veterinary professionals are increasingly employing in-depth health profiling and even nutritional analysis to ensure such tailoring. This is usually done in consideration of a detailed pet health past, present, eating habits, and more essentially lifestyle elements.
To this end, most of them resort to high-quality ingredients and evidence-based formulations. It is usually the case that companies specializing in personalized nutrition demonstrate a longstanding commitment to the use of quality ingredients and rigorous testing for purity to ensure the safety and effectiveness of their offerings.
Increased quality focus has not only maximally boosted trust and satisfaction levels of pet owners but also acted to support general growth of the personalized nutrition market.
The Presence of Counterfeit or Substandard Supplements Can Severely Impact Consumer Confidence and Animal Health
Many counterfeit veterinary dietary supplements contain unsafe or inadequate components. Such products are highly potentially dangerous for animal health, ranging from side effects to a totally missing therapeutic effect. In contrast to pharmaceuticals, where the effects of counterfeit drugs are directly life-threatening, in dietary supplements their after-effects can be invisible but at the same time very dangerous in the long term.
For instance, a pet joint supplement may not really contain glucosamine or chondroitin as claimed, and treatment only prolongs the suffering of pets. There are some that are contaminated or dosed incorrectly and cause toxicity or other health problems, which is dangerous for animals. This is also related to high liability and even legal problems for manufacturers and retailers, as well as possible economic losses.
If the benefit from such supplements is not visible or if there are some adverse effects, pet owners lose trust in the entire category of dietary supplements. Demand for the legitimate products reduces as a result of this since all supplements will be viewed with a lot of skepticism on their effectiveness and safety by the pet owners.
Consumer trust within the veterinary sector is important because the well-being of pets is essential. Just one case of high-end counterfeit supplements could create a ripple effect, impacting negatively on the perception of the whole market.
A problem such requires stringent regulatory measures, improved security technologies, consumer education, and stakeholder collaboration. Veterinary dietary supplements will not be in a position to post sustainable growth until the issue of the counterfeit products is taken seriously and properly addressed to ensure the safety and well-being of pets.
The global Veterinary Dietary Supplements industry recorded a CAGR of 6.6% during the historical period between 2019 and 2023. The growth of Veterinary Dietary Supplements industry was positive as it reached a value of USD 1,400.6 million in 2023 from USD 1,970.5 million in 2019.
The trend of rising pet adoption in the emerging markets largely boosts growth of the global veterinary dietary supplements market. Increase in the number of pet-owning households increases the potential market for veterinary dietary supplements.
When a market is anticipated to grow larger-with a seriously increasing number of households acquiring pets-there will be an expanding market for products supporting pet health to also encompass supplements for joint health, digestive issues, and skin health. It is encouraging market growth and stimulating businesses to invest in products catered to the needs of pets in that nation.
Tier 1 companies comprise market leaders with a market revenue of above USD 100 million capturing significant market share of 29.5% in global market. These companies tend to research and create new formulations with advanced delivery systems to meet certain specific health needs in pets.
This may further include personalized supplements on the basis of a genetic profile, or tailored solutions for certain health conditions. With a view to enter more markets, these companies also spend on increasing their channels of distribution.
This will include developing veterinary clinics, pet shops, and e-commerce platforms for convenience and easy accessibility to the owners of the pets. Prominent companies in tier 1 include Nestle, Boehringer Ingelheim, Virbac, Beaphar., and Nutramax Laboratories, Inc.
Tier 2 companies include mid-size players with revenue of USD 50 to 100 million having presence in specific regions and highly influencing the local market and holds around 31.9% market share. The Tier 2 companies usually target some niches in the veterinary dietary supplements market.
ompanies in this tier work on developing specialty products designed for specific health conditions or pet types, for instance, supplements for senior pets or those with special dietary needs. Companies in this tier strive to develop unique solutions that will be more cost-effective by formulating products balancing efficacy and affordability.
To achieve this, they use alternative ingredients or even develop leaner production processes so as to allow competitive pricing without compromising on quality. Prominent companies in tier 2 include Nutri-Pet Research, Inc., Ceva and Canna Companion.
Finally, Tier 3 companies, such as FoodScience and NOW Foods. They specialize in specific products and cater to niche markets, adding diversity to the industry.
Overall, while Tier 1 companies are the primary drivers of the market, Tier 2 and 3 companies also make significant contributions, ensuring the Veterinary Dietary Supplements sales remains dynamic and competitive.
The section below covers the industry analysis for the Veterinary Dietary Supplements Market for different countries. Market demand analysis on key countries in several regions of the globe, including North America, Asia Pacific, Europe, and others, is provided. The United States is anticipated to remain at the forefront in North America, with higher market share through 2034. In Asia Pacific, India is projected to witness a CAGR of 8.0% by 2034.
| Countries | Value CAGR (2024 to 2034) |
|---|---|
| USA | 2.2% |
| Germany | 2.2% |
| China | 7.1% |
| France | 3.6% |
| India | 8.0% |
| Spain | 4.1% |
| Australia | 3.3% |
| South Korea | 5.6% |
USA Veterinary Dietary Supplements Market is poised to exhibit a CAGR of 2.2% between 2024 and 2034. Currently, it holds the highest share in the North American market, and the trend is expected to continue during the forecast period.
American pet owners represent one of the largest spending segments in the category of pet care, which includes dietary supplements. Spending is driven by a growing focus on pet wellness and preventive care. Product safety and efficacy foster confidence in the market for supplements within veterinary care.
Currently, a significant share of households in the United States own pets, so the USA is a lucrative and growing market for veterinary dietary supplements.
Veterinary Medicinal products possess high standards of safety and efficacy are put into place in this category of the supplementary products since Germany is characterized by very strict regulatory framework. The country has very well shoved legislation on their production, labelling and marketing.
This rigidity imparts confidence to the consumer and assures a high level of quality in the market. Compliance offers an advantage to companies located within Germany and strengthens its position as a market leader. Between 2024 and 2034, Germany is expected to expand at a CAGR of 2.2%.
Germany has a well-established system of veterinary care, with much attention directed toward the provision of quality animal health services. The emphasis on comprehensive care lends support to the demand for dietary supplements aimed at improving animal health.
India’s Veterinary Dietary Supplements Market is poised to exhibit a CAGR of 8.0% between 2024 and 2034. Currently, it holds the highest share in the Asia Pacific market, and the trend is expected to continue during the forecast period.
The pet adoption of India has been increasing, with more families taking up pets and including them as part of their families. This growth in the adoption has, in turn, fueled demand for veterinary dietary supplements. With more people in India realizing the benefits of dietary addition in their pet's life for providing better health and condition, there is now a huge and ever-growing market for special products addressing joint health, digestive support, and general vitality.
veterinary healthcare infrastructure is fast developing in India. There is a development observed in veterinary clinics, hospitals, and diagnostic facilities. All these developments provide much support for the use and adoption of veterinary dietary supplements.
The section contains information about the leading segments in the industry. By dosage form, the gummies and chewable segment holds the highest market share of 45.1% in 2024.
| By Dosage Form | Gummies and Chewable |
|---|---|
| Value Share (2024) | 45.1% |
These dosage forms have been particularly popular among pet owners because they greatly facilitate the supplement feeding to pets. Unlike pills or powders, which may be tricky to give, gummies and chewables are more palatable and easier for pets to take in. This ease of use creates higher compliance and more consistent use of the supplements.
Gummies and chewables are made to be palatable and more palatable to pets in general. The assured palatability by these delicious flavors and ingredients makes the supplement more attractive to animals, and they are much willing to take up their supplements willingly. This increased palatability solves one of the common problems associated with other forms of supplements, tablets, or powders that pets have refused to consume owing to taste or texture.
| By Application | Joint Health Support |
|---|---|
| Value Share (2034) | 21.5% |
There is a great demand for joint health supplements due to the occurrence of joint disorders like arthritis and hip dysplasia, especially in older pets. This impacts the quality of life so much that joint health supplements are very important to most owners. Joint health supplements are used both preventively and therapeutically.
These supplements can help maintain joint health and prevent future problems in younger animals or in animals with a risk of disease. In the case of older animals, or those who are already suffering from disease or disorder, they provide an essential support in controlling and alleviating their symptoms, thus improving their general well-being.
The market players are using strategies to stay competitive, such as product differentiation through innovative formulations, strategic partnerships with healthcare providers for distribution. Another key strategic focus of these companies is to actively look for strategic partners to bolster their product portfolios and expand their global market presence.
Recent Industry Developments in Veterinary Dietary Supplements Market
In terms of animal type, the industry is divided into companion animals- (cats, dogs, horses, and other companion animals) and livestock animals.
In terms of Application, the industry is segregated into joint health support, calming/ stress/ anxiety, digestive health, energy and electrolytes, immunity support, skin & coat health and other applications.
In terms of application, the industry is segregated into tablets & capsules, gummies & chewables, powder, liquid and others.
Key countries of North America, Latin America, Western Europe, Eastern, South Asia, East Asia and Middle East and Africa (MEA) have been covered in the report.
The global Veterinary Dietary Supplements Market is projected to witness CAGR of 7.1% between 2024 and 2034.
The global Veterinary Dietary Supplements industry stood at USD 1,970.5 million in 2023.
The global Veterinary Dietary Supplements Market is anticipated to reach USD 4,190.4 million by 2034 end.
India is set to record the highest CAGR of 8.0% in the assessment period.
The key players operating in the global Veterinary Dietary Supplements Market include Boehringer Ingelheim, Virbac, Ark Naturals Company, Beaphar, FoodScience, NOW Foods, Nutramax Laboratories, Inc., Nutri-Pet Research, Inc., Ceva, Canna Companion and Nestle.
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Veterinary Dietary Supplements Market
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