[250 Pages Report] Newly-released Veterinary Endoscopes industry analysis report by Future Market Insights shows that global sales of Veterinary Endoscopes in 2021 was held at US$ 227.2 Mn. With 8.7%, the projected market growth during 2022 - 2032 is expected to be significantly higher than the historical growth. Diagnostic application are expected to be the highest revenue generating type, accounting for an absolute dollar opportunity of nearly US$ 216 Mn during 2022 - 2032.
Attributes | Details |
---|---|
Veterinary Endoscopes Market CAGR (2022 to 2032) | 8.7% |
Veterinary Endoscopes Market Size (2022) | US$ 245.2 Million |
Veterinary Endoscopes Market Size (2032) | US$ 560.3 Million |
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As per the Veterinary Endoscopes industry research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, market value of the Veterinary Endoscopes industry increased at around 7.5% CAGR, wherein, countries such as the U.S., UK, China, South Korea and Japan held significant share in the global market.
Owing to this, Veterinary Endoscopes market is projected to grow at a CAGR of 8.7% over the coming 10 years.
Increased pet population, demand for less invasive procedures in animals, implementation and acquisition by clinics for financial gain, advances in veterinary technology and treatment, and knowledge about animal diseases and treatment options are the drivers for maintaining market growth for veterinary services. A study in the journal of the American Veterinary Medical Association showed that introducing new procedures that included endoscopy and laparoscopy, to a small animal general practice was clinically and economically viable, with no major side effects. Subsequent implementation of these services will help increase the wealth of the veterinary practise by encouraging healthier clients and bringing in even more revenue.
Veterinary endoscopes will take advantage of widespread popularity in the coming years due to the primary benefits of digital screen-based image display and its use in complex procedures. Video endoscopy is frequently used to evaluate the upper respiratory tract in the investigation of abnormal breathing or nasal discharge symptoms. Gastroscopes can also be used as plug-and-play devices. Advanced Monitors Corporation's Tele-View USB Video Endoscopes enable you to observe the inside of the urinary and gastrointestinal tracts in the head. These are compatible with Windows PCs, laptops, tablets, and Android devices. The endoscopes are designed for gastroscopy, bronchoscopy, and duodenoscopy in small animals and horses.
Another factor spurring market growth is increasing pet ownership. According to the European Pet Food Industry 2020 report, Germany, has the highest pet population in Europe. According to the American Pet Products Association's 2019 to 2020 National Pet Owners Survey, the most popular pet in the United States is a dog. The American Veterinary Medical Association asserts that between 2017 and 2018, 2.8% of U.S. households had pet birds. Ferrets had a population of 0.5 million, and rabbits had a population of 2.2 million. The U.S. spent an average of $40 annually per household for pet birds. This likely will increase the demand for small animal endoscopes in future.
The rigid endoscopes segment held the largest market share in 2020, with a revenue share of over 45 percent, while the flexible endoscopes segment is expected to grow the fastest from 2021 to 2028. In contrast, the rigid endoscopes segment held the second spot in 2020. According to South Carolina Veterinary Specialists & Emergency Care, rigid endoscopes are commonly used to examine nasal passages, female urinary tracts, and reproductive tracts, while flexible scopes are commonly used to study the stomach and intestines. Needle-shaped endoscopes are also used to perform exploratory evaluations and surveys of the liver, pericardium, and other abdominal and thoracic organs.
Veterinarians are also increasingly referring to veterinary endoscopy as an alternative treatment for surgical procedures, expecting the increase in usage to push revenue. For example, the Point Grey Veterinary Hospital in Vancouver, Canada, utilizes flexible fiber optic endoscopes to examine gastric, tracheal, and colonic areas without the need for surgery. Endoscopes are predominantly employed for gastrointestinal and stomach structure and biopsy, retrieval of items from the digestive system, placement of feeding tubes, and investigations of the upper airways.
The market in Asia Pacific is expected to register the highest CAGR of over 10% during the forecast period due to increased demand for Veterinary Endoscopes in developing countries, especially India and China. This increase is also due to the improved standard of living which is enabling them for more pet adoption. The increasing pet population and health concerns for pets is expected to drive the demand for veterinary endoscopes.
An increase in disposable income is expected to increase the likelihood of pet adoption and create growth opportunities for the market in the region. In addition, the continued modernization of advanced healthcare infrastructure is expected to boost the market over the forecast period. It has been noted that the opportunities in the market specifically for Asia Pacific have spiked due to rising veterinary healthcare expenditure and rising pet population in countries like China and India.
In the coming years, the market in Asia Pacific is expected to grow the fastest, with a CAGR of more than 10%. This is due to an increasing pet population, increased awareness of animal diseases, and the presence of market participants. Zhuhai Seesheen Medical Technology Co., Ltd., for example, is a Chinese firm that designs, develops, manufactures, and markets medical endoscopes globally. Endoscopes for veterinary bronchoscopy, rhinolaryngoscopy, and ureteroscopy are among the products available from this company.
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The largest revenue share of more than 35% in 2021 was in the United States, as a result of the rising incidence of animal diseases, the increasing popularity of animal welfare, and the expansion of pet insurance coverage. The Veterinary Endoscopy Society (VES) offers grant funding for research projects whose outcome would achieve a direct and immediate advancement in surgical endoscopy in veterinary medicine.
In 2021, gastrointestinal tract endoscopy held prominent revenue share of more than 44% of the market. This is due to an increase in the number of diagnostic and interventional procedures performed to protect the health of companion and livestock animals. In 2019, veterinary stomach disorders accounted for 26% and 31.8% of the top 10 claims among dog and cat owners, respectively, according to Healthy Paws. The company's plans cover a variety of stomach problems, including diagnostic endoscopy in dogs and cats.
Otoscopy and rhinoscopy are two ENT endoscopy procedures. In veterinary medicine, diagnostic otoscopy is used to examine the external and centre ears of animals. Because of the increasing prevalence of external ear disorders in dogs, it is one of the most significant functions of veterinary endoscopes. Otoendoscopy allows for easy access, resulting in more accurate diagnosis and treatment. Rhinoscopy is mostly used to treat nasal obstruction, chronic sneezing, acute sneezing, postnasal drip, epistaxis, facial disruption, nasal pain, reverse allergy symptoms, and abnormal radiographs in dogs and cats.
In terms of application, diagnostic procedures accounted for more than 73% of the market in 2020. Veterinary endoscopes are used widely in diagnostic procedures, including biliary or renal biopsies during laparoscopy and otoscopic diagnostic sampling. To evaluate instances of weight loss, chronic nausea, and chronic diarrhoea, various diagnostic procedures are used. This is expected to fuel market growth over the next few years.
Growth in the interventional surgical segment is estimated to be the fastest during the next decade, due to the number of minimally invasive surgical procedures in animals. Increasing applications of veterinary endoscopes for interventional procedures are another reason for their popularity. Such procedures include the removal of gastric & esophageal foreign materials, placement of feeding tubes, and removal of bladder polyps.
The CDC had a significant impact on veterinary endoscope sales, causing low demand and decreases in the market. These phenomena were primarily caused by supply chain issues, postponed or cancelled veterinary procedures, reduced veterinary visits, and movement restrictions. A 2020 survey published by the American Veterinary Medical Association revealed that most veterinary practitioners were seeing only emergency patients as a result of the COVID-19 pandemic. Around 60% of physicians reported that cancellation of services had taken place as a result of the outbreak of the COVID-19 coronavirus. Only orthodontic treatments that were deemed non-urgent or emergency situations were permitted in a few of the most important European nations, including Spain, Italy, France, and the UK, in the first half of 2020.
The key players in veterinary endoscopes market includes Steris, MDS Incorporated, Firefly Global, eKuore, and KARL STORZ SE & Co KG. Some of the recent developments of key Veterinary Endoscopes providers are as follows:
Similarly, recent developments related to companies offering Veterinary Endoscopes have been tracked by the team at Future Market Insights, which are available in the full report.
Attribute | Details |
---|---|
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | US$ Billion for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania and MEA |
Key Countries Covered | USA, UK, China, Japan, South Korea |
Key Market Segments Covered | Type, Animal Type, Application, Procedure Type, Region |
Key Companies Profiled | Steris; MDS Incorporated; Firefly Global; eKuore; KARL STORZ SE & Co. KG; Advanced Monitors Corporation; Dr. Fritz Endoscopes GmbH; Zhuhai Seesheen Medical Technology Co., Ltd.; Biovision Veterinary Endoscopy, LLC; Eickemeyer |
Pricing | Available upon Request |
By Type:
By Animal Type:
By Application:
By Procedure Type:
The global Veterinary Endoscopes market is worth more than US$ 227 Mn at present.
Value of Veterinary Endoscopes are projected to increase at a CAGR of around 8.7% during 2022 – 2032.
Value of Veterinary Endoscopes increased at a CAGR of around 7.5% during 2017 – 2021.
The key factors driving the growth of the Veterinary Endoscopes market is the increasing population of pets worldwide and their requirement for medical attention.
Top five players of Veterinary Endoscopes market include Steris, MDS Incorporated, Firefly Global, eKuore, KARL STORZ SE & Co KG.
Top 5 countries driving demand for Veterinary Endoscopes are U.S., U.K., China, Japan, and South Korea.
North America accounted for over 30% of global Veterinary Endoscopes demand in 2021.
The European market for Veterinary Endoscopes is projected to expand at a CAGR of around 9% during 2022 – 2032.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 4. Global Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Analysis 2017-2021 and Forecast 2022-2032, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) Analysis By Type, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Type, 2022-2032 5.3.1. Rigid 5.3.2. Flexible 5.3.3. Other Types 5.4. Y-o-Y Growth Trend Analysis By Type, 2017-2021 5.5. Absolute $ Opportunity Analysis By Type, 2022-2032 6. Global Analysis 2017-2021 and Forecast 2022-2032, By Animal Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) Analysis By Animal Type, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Animal Type, 2022-2032 6.3.1. Large Animals 6.3.2. Small Animals 6.4. Y-o-Y Growth Trend Analysis By Animal Type, 2017-2021 6.5. Absolute $ Opportunity Analysis By Animal Type, 2022-2032 7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) Analysis By Application, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Application, 2022-2032 7.3.1. Surgical/ Interventional 7.3.2. Diagnostic 7.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021 7.5. Absolute $ Opportunity Analysis By Application, 2022-2032 8. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Procedure Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Mn) Analysis By Procedure Type, 2017-2021 8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Procedure Type, 2022-2032 8.3.1. Respiratory Endoscopy 8.3.2. Gastroscopy Tract Endoscopy 8.3.3. Urinary & Genital Tract Endoscopy 8.3.4. Abdominal Endoscopy 8.3.5. ENT Endoscopy 8.3.6. Other Procedure Types 8.4. Y-o-Y Growth Trend Analysis By Procedure Type, 2017-2021 8.5. Absolute $ Opportunity Analysis By Procedure Type, 2022-2032 9. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021 9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Type 10.2.3. By Animal Type 10.2.4. By Application 10.2.5. By Procedure Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Animal Type 10.3.4. By Application 10.3.5. By Procedure Type 10.4. Key Takeaways 11. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Type 11.2.3. By Animal Type 11.2.4. By Application 11.2.5. By Procedure Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Animal Type 11.3.4. By Application 11.3.5. By Procedure Type 11.4. Key Takeaways 12. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. Italy 12.2.1.3. France 12.2.1.4. U.K. 12.2.1.5. Spain 12.2.1.6. Russia 12.2.1.7. BENELUX 12.2.1.8. Rest of Europe 12.2.2. By Type 12.2.3. By Animal Type 12.2.4. By Application 12.2.5. By Procedure Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Animal Type 12.3.4. By Application 12.3.5. By Procedure Type 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.1.4. India 13.2.1.5. Rest of Asia Pacific 13.2.2. By Type 13.2.3. By Animal Type 13.2.4. By Application 13.2.5. By Procedure Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Animal Type 13.3.4. By Application 13.3.5. By Procedure Type 13.4. Key Takeaways 14. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country 14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 14.2.1. By Country 14.2.1.1. GCC 14.2.1.2. Rest of MEA 14.2.2. By Type 14.2.3. By Animal Type 14.2.4. By Application 14.2.5. By Procedure Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Animal Type 14.3.4. By Application 14.3.5. By Procedure Type 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. U.S. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2021 15.1.2.1. By Type 15.1.2.2. By Animal Type 15.1.2.3. By Application 15.1.2.4. By Procedure Type 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2021 15.2.2.1. By Type 15.2.2.2. By Animal Type 15.2.2.3. By Application 15.2.2.4. By Procedure Type 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2021 15.3.2.1. By Type 15.3.2.2. By Animal Type 15.3.2.3. By Application 15.3.2.4. By Procedure Type 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2021 15.4.2.1. By Type 15.4.2.2. By Animal Type 15.4.2.3. By Application 15.4.2.4. By Procedure Type 15.5. Argentina 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2021 15.5.2.1. By Type 15.5.2.2. By Animal Type 15.5.2.3. By Application 15.5.2.4. By Procedure Type 15.6. Germany 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2021 15.6.2.1. By Type 15.6.2.2. By Animal Type 15.6.2.3. By Application 15.6.2.4. By Procedure Type 15.7. Italy 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2021 15.7.2.1. By Type 15.7.2.2. By Animal Type 15.7.2.3. By Application 15.7.2.4. By Procedure Type 15.8. France 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2021 15.8.2.1. By Type 15.8.2.2. By Animal Type 15.8.2.3. By Application 15.8.2.4. By Procedure Type 15.9. U.K. 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2021 15.9.2.1. By Type 15.9.2.2. By Animal Type 15.9.2.3. By Application 15.9.2.4. By Procedure Type 15.10. Spain 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2021 15.10.2.1. By Type 15.10.2.2. By Animal Type 15.10.2.3. By Application 15.10.2.4. By Procedure Type 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2021 15.11.2.1. By Type 15.11.2.2. By Animal Type 15.11.2.3. By Application 15.11.2.4. By Procedure Type 15.12. BENELUX 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2021 15.12.2.1. By Type 15.12.2.2. By Animal Type 15.12.2.3. By Application 15.12.2.4. By Procedure Type 15.13. China 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2021 15.13.2.1. By Type 15.13.2.2. By Animal Type 15.13.2.3. By Application 15.13.2.4. By Procedure Type 15.14. Japan 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2021 15.14.2.1. By Type 15.14.2.2. By Animal Type 15.14.2.3. By Application 15.14.2.4. By Procedure Type 15.15. South Korea 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2021 15.15.2.1. By Type 15.15.2.2. By Animal Type 15.15.2.3. By Application 15.15.2.4. By Procedure Type 15.16. India 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2021 15.16.2.1. By Type 15.16.2.2. By Animal Type 15.16.2.3. By Application 15.16.2.4. By Procedure Type 15.17. GCC Countries 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2021 15.17.2.1. By Type 15.17.2.2. By Animal Type 15.17.2.3. By Application 15.17.2.4. By Procedure Type 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Type 16.3.3. By Animal Type 16.3.4. By Application 16.3.5. By Procedure Type 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Steris 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segment 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.2. MDS Incorporated 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segment 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.3. Firefly Global 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segment 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.4. eKuore 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segment 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.5. KARL STORZ SE & Co. KG 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segment 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.6. Advanced Monitors Corporation 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segment 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.7. Dr. Fritz Endoscopes GmbH 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segment 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.8. Zhuhai Seesheen Medical Technology Co., Ltd. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segment 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.9. Biovision Veterinary Endoscopy, LLC 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segment 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.10. Eickemeyer 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segment 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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