The plant-based yogurt market is valued at USD 5.7 billion in 2025 and is slated to reach USD 19.3 billion by 2035, which shows a 12.9% CAGR. The plant-based yogurt market is experiencing significant growth due to increasing consumer awareness of health and wellness.
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 5.7 billion |
| Projected Market Size in 2035 | USD 19.3 billion |
| CAGR (2025 to 2035) | 12.9% |
Many people are turning away from traditional dairy products because of lactose intolerance, dairy allergies, and concerns about cholesterol and saturated fat. Plant-based yogurts, often made from almond, coconut, oat, or soy, provide a lactose-free and cholesterol-free alternative that is often fortified with probiotics and essential nutrients. The rising demand for gut-friendly and low-sugar options, particularly among younger, health-conscious demographics, is driving this shift.
Another key factor behind the market’s growth is the rising concern over environmental sustainability and animal welfare. Consumers are increasingly aware of the ecological footprint of dairy farming, including its greenhouse gas emissions, water usage, and impact on biodiversity. As a result, many are choosing plant-based options as a way to reduce their environmental impact. This trend is reinforced by the popularity of vegan, vegetarian, and flexitarian diets, which are being adopted by a growing number of people for ethical, environmental, or personal health reasons.
Innovation and accessibility are also playing major roles in the expansion of the plant-based yogurt market. Advances in food technology have led to significant improvements in taste, texture, and nutritional content, making these products more appealing and comparable to dairy yogurt.
At the same time, increased availability in mainstream supermarkets, health food stores, and online platforms has made it easier for consumers to access these options. Companies are offering a wider range of flavors and formats, including drinkable yogurts and high-protein variants, catering to diverse consumer preferences and further fueling market growth.
In terms of nature, the functional ingredients segment leads with 48% share.Based on sales channel, the retail segment captures 62% share. South Korea is the fastest-growing market with 13.2% CAGR. Innovation and accessibility are playing major roles in the expansion of the plant-based yogurt market. Advances in food technology have led to significant improvements in taste, texture, and nutritional content, making these products more appealing and comparable to dairy yogurt.
At the same time, increased availability in mainstream supermarkets, health food stores, and online platforms has made it easier for consumers to access these options. Companies are offering a wider range of flavors and formats, including drinkable yogurts and high-protein variants, catering to diverse consumer preferences and further fueling market growth.
The market is divided by nature into segments such as probiotic inclusion, lower sugar content, and functional ingredients. By product type, the market includes cereal type, oat, legume, nut, seed, and pseudo cereal. In terms of flavor, the market is segmented into regular, vanilla, strawberry, blueberry, cherry, peach, raspberry, coconut, coffee, and others.
Based on the price range, the segmentation includes economic, mid-range, and premium. According to the sales channel, the market is categorized into food service, retail, modern trade, convenience stores, specialty stores, discounters, independent small groceries, e-commerce, and others. From a regional perspective, the market spans across North America, Latin America, East Asia, South Asia & Pacific, Eastern Europe, Western Europe, and Middle East & Africa.
The functional ingredients segment accounts for 48% share. Functional ingredient-based plant-based yogurts are in high demand because they offer added health benefits beyond basic nutrition, appealing to the growing number of wellness-focused consumers. Ingredients like probiotics, prebiotics, omega-3 fatty acids, plant proteins, and added vitamins or minerals enhance digestive health, immunity, and overall well-being.
Soy-based yogurts (legume category) dominate the market, capturing 36% of global revenue. This leadership stems from soy’s high protein content, creamy texture, and cost-effective production. Consumers appreciate its nutritional parity with dairy, especially for gut health and muscle support.
Strawberry is the leading flavor in the plant-based yogurt market, accounting for the highest share of 32% among all flavor types. Its popularity is driven by its familiar, sweet-tart taste that appeals to both children and adults. Consumers often associate strawberry with freshness and health, especially because it naturally contains antioxidants and vitamin C.
Mid-range plant-based yogurts are widely sold because they strike a balance between affordability and quality, making them accessible to a broad consumer base. Unlike premium products, which may be priced out of reach for many, mid-range options offer good taste, nutrition, and texture at a reasonable price.
These products often use familiar plant bases like soy, almond, or oat, and are available in popular flavors such as strawberry or vanilla, making them appealing to everyday buyers. Additionally, mid-range brands are widely distributed through supermarkets and online platforms, increasing visibility and convenience, which further drives their high sales volume. This segment holds 52% share.
On the basis of sales channel, the retail segment accounts for 62% share. The retail segment leads the plant-based yogurt market due to its extensive reach and consumer preference for in-store shopping. Supermarkets and hypermarkets are the primary sales channels, accounting for approximately 63.5% of off-trade sales.
These large retail spaces offer a wide selection of plant-based yogurt brands and flavors, allowing consumers to compare products and make informed choices. The convenience of one-stop shopping, along with the ability to assess product freshness and quality firsthand, drives consumer loyalty and repeat purchases. Additionally, supermarkets often provide promotions and discounts, further incentivizing purchases. The physical presence of these stores ensures that plant-based yogurt is easily accessible to a broad customer base, maintaining its dominance in the market.
High Production Costs and Supply Chain Complexities
High production costs and the supply and demand imbalance are some of the limitations that the Plant-based yogurt market is dealing with. The prices of raw ingredients like almonds, coconuts, and oats are also increasing in cost with changing agricultural harvests and disruptions in supply chains.
Also, to approximate the taste and texture of dairy-based yogurt, plant-based ingredients must be processed using specialized equipment and advanced formulations. For improved profitability and affordability for the consumer, companies must invest in sustainable sourcing to increase revenue in manufacturing processes, and invest heavily in innovative and cost-effective new ingredient blending.
Regulatory Compliance and Labeling Standards
As befits the plant-based yogurt industry, it is highly regulated when it comes to listing of ingredients, nutritional claims and food safety. Dairy definition varies between countries, which is an important consideration for labeling and marketing strategies.
In addition, plant-based products must also adhere to stringent food safety and quality standards, thereby incurring higher compliance costs. These regulatory challenges call for companies to collaborate with regulators, invest in transparent laboratory practices, and work around local food safety laws.
Rising Consumer Demand for Dairy Alternatives
The shift to increasingly plant-based diets is creating a market for dairy-free yogurt products. Especially lactose-free, vegan products that contain a lot of probiotics. In addition to health consciousness, growing concerns over dairy allergies and ethical food choices is opening opportunities for manufacturers to focus on expanding their product offerings. Brands that introduce innovations with functional ingredients like protein fortification, probiotics, and added vitamins will appeal to a top of mind health-minded consumer base.
Expansion of Retail and Online Distribution Channels
Distribution channels have also diversified, with distribution of plant-based yogurt taking place through various e-commerce and retail channels across local and international marketplaces. Online grocery platforms, specialty health food stores and mainstream supermarkets are allotting more shelf space for plant-based dairy alternatives.
Moreover, direct-to-consumer sales models allow brands to expand their reach. The companies making rental solutions in different mediums, working through the digital marketing, influencer, and personalized customer segments will prevail in this new market.
The plant-based yogurt market is expected to grow robustly across all these regions from 2025 to 2035, with South Korea leading slightly at a CAGR of 13.2%. The USA follows closely with a 13.1% growth rate, reflecting strong consumer demand and innovation.
Japan and the European Union show similarly strong growth at 13.0% and 12.8%, respectively, driven by increasing health awareness and plant-based diet adoption. The UK has a slightly lower but still impressive CAGR of 12.7%. Overall, these figures highlight rapid and relatively uniform expansion globally, with Asia-Pacific markets like South Korea and Japan marginally outpacing Western markets.
Growth of this market in the United States is fueled by the rapidly increasing consumer preference for dairy alternatives and plant-based diets. This demand is supported by lactose intolerance, health awareness, and the increasing popularity of veganism. The increase in the number of products and brands in the free product ranges of supermarkets and health stores and its impact on the market growth
Key players are launching new and innovative flavors as well as fortified options to meet the changing tastes of consumers. Marketing campaigns that promote sustainability and ethical consumption affect purchasing decisions;
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 13.1% |
Growth in the UK dairy alternatives sector is largely being driven by greater public awareness about the negative environmental impact of dairy farming as well as a healthier, more nutritional approach to eating among UK consumers. Demand for organic, non-GMO, and clean-label products is growing too.
In response to the trend, retailers and foodservice providers are embracing a wider variety of dairy-free yogurts. The market is also expanding due to governmental initiatives encouraging plant-based diets as well as sustainability objectives.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 12.7% |
The plant-based yogurt market in the European Union is seeing a boom, led by Germany, France, and the Netherlands. Demand for dairy analogues based on plants is increasing, and regulations on the production and labeling of dairy products are strict, driving the growth of the market.
Supermarket chains introduce dedicated plant-based sections, which makes things more accessible too. And companies are responding with better formulations, including high-protein and probiotic-enriched varieties.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 12.8% |
Lactose intolerance is rising among Japanese people, and they are now increasingly interested in functional foods, fuelling the plant-based yogurt market in Japan. And traditional dietary habits are driving consumers to soy-based and rice-based yogurt substitute.
Accessibility has also improved with the availability of convenience stores and supermarkets offering plant-based products. Moreover, advancements in fermentation technology and sourcing local ingredients are creating opportunities for market growth. Various government initiatives for healthy aging and functional foods further support the market.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 13.0% |
The report provides a comprehensive analysis of the South Korea plant-based yogurt market and its major drivers including rising inclination among consumer for plant-based as well as functional food. The country’s café culture has made dairy-free yogurt-based smoothies and desserts easy to find. Plant-based fermentation techniques and flavors especially almond and oat-based yogurts are also opening possibilities.
The increasing population of vegan and flexitarian people is also benefitting the market growth. In addition, demand is being driven by social media influence and celebrity endorsements.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 13.2% |
The plant-based yogurt market is moderately fragmented, with several key players driving innovation and growth. Companies like Chobani and Silk leverage strong brand recognition and wide distribution, while niche brands such as Kite Hill, Forager, and Good Karma focus on artisanal quality and specialized ingredients. Callifia and LAVVA emphasize clean-label and functional benefits, catering to health-conscious consumers.
Nancy’s and So Delicious offer a broad range of dairy-free options, enhancing market diversity. Good Plants targets environmentally sustainable production. This diverse competitive landscape reflects varying consumer preferences, preventing consolidation and fostering a dynamic market where both established giants and smaller innovators coexist and compete.
| Report Attributes | Details |
|---|---|
| Current Total Market Size (2025) | USD 5.7 billion |
| Projected Market Size (2035) | USD 19.3 billion |
| CAGR (2025 to 2035) | 12.9% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Quantitative Units | Revenue in USD billion, kilotons in volume |
| By Nature | Probiotic Inclusion (38% share in 2025), Lower Sugar Content (27%), Functional Ingredients (21%) |
| By Product Type | Oat (32%), Nut (24%), Legume (18%), Cereal Type (11%), Seed (9%), Pseudo Cereal (6%) |
| By Flavor | Regular (28%), Vanilla (18%), Strawberry (14%), Blueberry (9%), Coconut (7%), Others (24%) |
| By Price Range | Mid-Range (46%), Premium (35%), Economic (19%) |
| By Sales Channel | Retail (62%), E-commerce (14%), Food Service (9%), Others (15%) |
| By Region | North America, Latin America, East Asia, South Asia & Pacific, Eastern Europe, Western Europe, Middle East & Africa |
| Countries Covered | USA, UK, Germany, Japan, South Korea |
| Key Players influencing the Plant-based Yogurt Market | Danone S.A., Chobani LLC, Califia Farms, General Mills Inc., Forager Project |
| Additional Attributes | Segment-wise Market Share, Country-wise CAGR, Product Development Trends |
| Customization and Pricing | Available upon Request |
The overall market size for plant-based yogurt market was USD 5.7 billion in 2025.
The plant-based yogurt market expected to reach USD 19.3 billion in 2035.
What will drive the demand for plant-based yogurt market during the forecast period?
The top 5 countries which drives the development of plant-based yogurt market are USA, UK, Europe Union, Japan and South Korea.
Conventional plant-based yogurt driving market growth to command significant share over the assessment period.
Explore Similar Insights
Plant-based Yogurt Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
