Drinkable Yogurt Market Analysis

On the basis of product nature, drinkable yogurt market is segmented into regular drinkable yogurt and kefir drinkable yogurt. Among both segments, regular drinkable yogurt segment holds major share and is expected to register a relatively high growth rate over the forecast period. Kefir drinkable yogurt is expected to boost the market during the forecast period owing to high nutritional value when compared to regular one.

On the basis of flavors, it is segmented into plain and flavored. Among both flavor segments, flavored segment accounts for major share and are expected to dominate the market over the forecast period. Furthermore, flavored drinkable yogurt is sub-segmented into various flavors such as vanilla, mango, apple, strawberry, and others. Flavored drinkable yogurt is widely preferred by children and teenagers population and is expected to fuel the market over the forecast period.

On the basis of distribution channel, it is segmented into direct (online retail) and indirect sales. The indirect sales segment is further sub-segmented into supermarkets/hypermarkets, convenience stores, departmental stores, and others. Among the various retail segments, increasing sales from multi-brand outlets such as supermarkets/hypermarkets is a major factor driving the market as these outlets substantially increase sales of drinkable yogurt products.

Drinkable Yogurt Market Regional Outlook:

The drinkable yogurt market in North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is covered in the report.

Among all of the geographical regions, North America accounts for a major revenue share of global drinkable yogurt market, followed by Europe and is expected to register a moderate growth over the forecast period. Drinkable yogurt is native to Asia Pacific and is popularizing to western countries due to consumer preference for its flavor and convenience over eatable yogurt. Easy availability of ingredients for preparation and innovation and new flavor development are the key factors driving the growth of the drinkable yogurt market.

Drinkable Yogurt Market Dynamics:

Consumer preference for flavored drinkable yogurt over plain one and new product development with more combinations of flavors such as apple & blue, strawberry & banana, and other combination is a factor readily driving the market and expected to account for high growth rate in terms of value over the forecast period. Increasing awareness regarding health benefits of drinkable yogurt to maintain healthy digestive system is also one of the drivers to fuel the growth of the market. Drinkable yogurt is preferred over spoonable yogurt due to its convenience for intake and is expected to fuel the market over the forecast period. Kefir drinkable yogurt products are specialized products produced from a particular type of bacteria present in kefir grains have more nutritional value and benefits when compare to regular drinkable yogurt acts as a driver and is expected to boost the market over the forecast period.

Drinkable Yogurt Market Key Players:

Some of the key players participating the global drinkable yogurt marketinclude Chobani, LLC, Danone Inc., General Mills Inc., Pillars Yogurt LLC, Lifeway Foods, Inc., and Stonyfield Farm, Inc.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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