Drinkable Yogurt Market

Market Overview

Drinkable Yogurt Market Outlook

Yogurt is a dairy product that is formed by the fermentation of milk using bacteria known as Streptococcus thermophilus. Probiotics have represented itself as revolutionary trends in the food and beverage industry. Probiotics are a type of healthy bacteria that benefits the gut system. Probiotics products help in regulating the digestive system and decrease gas, diarrhea, constipation, bloating and several other health problems. Drinkable Yogurt is also high in probiotics. Drinkable yogurt is a probiotics product so, this has great importance in gut health maintenance, and increasing the metabolism. Drinkable yogurt is a kind of processed spoonable yogurt, with added high and balanced nutrient value such as yogurt is a good source of protein, calcium, potassium, phosphorus, iodine, zinc, pantothenic acid-vitamin B5, vitamin B12, riboflavin-vitamin B2, and molybdenum as compare to spoonable yogurt. Nowadays, there is a trend of using drinkable yogurt at high priority as breakfast and meal in a developed country like the U.S.A in comparison to developing countries like India, China, Japan, etc.

The Increase in Awareness Drives the Demand for Drinkable Yogurt Market

The increased frequency of overweight and obese people is anticipated to serve drinkable yogurt as one of the major drivers. Drinkable yogurt has been characterized under the Calcium and phosphorus enriched product help in bone strengthening, proteins and vitamins have a specific role in our body and molybdenum acts as toxicity removal from the body. Health awareness and diet consciousness among the people have driven the demand of the drinkable yogurt market.

The increase in awareness about health has brought a change in the perception of the consumers. According to the Agricultural Marketing Resource Center (AgMRC), yogurt production in 2017 totaled 4.5 billion pounds at 170 processing plants. The recognition of probiotics as health benefits has encouraged the higher consumption of yogurt and the incorporation of yogurt into many more food products. The consumers are trying to include drinkable yogurt in their diet to maintain a healthy lifestyle. The changing food consumption habits, busy lifestyle, increase in disposable income, increase in urbanization, an increase in health awareness among the people and diet following strategies are estimated to have a positive impact on the Drinkable Yogurt market. So, these above-mentioned factors are understood as the drivers of the drinkable yogurt market.

Drinkable Yogurt Market: Regional Analysis

The remarkable growth of the drinkable yogurt market in developed countries of North America has proven the leading revenue generating asset in the arena of food and beverage industries.  Growing healthcare awareness and diet consciousness program by the local government body in developing region like Asia-Pacific and African region has a great impact on healthy lives. So, it will bring the opportunity for a drinkable yogurt market on a large scale in such regions. Considering the Asian Pacific as a densely populated region and responsive public demand will also be one of the reasons for the increasing production as well as the consumption of drinkable yogurt market. The nutritional diet consciousness anticipates the growth of the drinkable yogurt market in the Asian-pacific region.