Confectionery Market Snapshot (2023 to 2033)

The global confectionery market is anticipated to be valued at US$ 237,788.2 million in 2023. The market is forecasted to expand at a CAGR of 7.3% to reach US$ 483,214.7 million from 2023 to 2033. Growth is attributed to increasing advancement in the food and beverage industry. From 2018 to 2022, a CAGR of 2.6% was registered for the confectionery market.

Confectionery markets are in the production of a wide variety of food items like chocolates, candies, caramels, toffees, cookies, lollipops, and many others, which are rich in sugar and sweet content. Sugar-free confections are gaining popularity in recent years due to factors such as increasing obesity rate, increasing number of diabetic patients, increasing nutritional and health concerns, and changing lifestyles.

Data Points Key Statistics
Growth Rate (2018 to 2022) 2.6% CAGR
Projected Growth Rate (2023 to 2033) 7.3% CAGR
Expected Market Value (2023) US$ 237,788.2 million
Anticipated Forecast Value (2033) US$ 483,214.7 million

Most confectionery market items consist of food products like cocoa, honey, nuts, fruits, milk, sugar, and many more that are consumed globally in developed and developing countries. Confectionery is generally low in micronutrients but rich in calories and carbohydrates.

Hence, it's consumed in all geographical regions. The confectionery market is projected to witness significant growth in the Asia Pacific, especially the South East Asia countries, where there has been a consistency in growth in the past few years.

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Which Are Some Prominent Drivers Spearheading Confectionery Market Growth?

Increasing Demand in Sugar-Free Candies Drives the Growth of the Market

Food items, such as sugar-free candies or chocolates, are expected to significantly stimulate the growth of the confectionery market over the forecast period owing to the rise in awareness regarding the health benefits associated with the consumption of low-calorie content. And consumers have made a shift towards the consumption of sugar-free items.

In order to produce sugar-free chocolates, candies, or gums, sweeteners can be used. Global manufacturers will have to switch from using sugars to applying sweeteners to their new products. This health trend has not only caused the global confectionery market to make a shift in ingredients but has also fostered the industry to new pack sizing strategies.

The rise in consumers' changing lifestyles has led to a rise in demand for confectionery products. Consumers with hectic schedules tend to demand confectionery products since the product is convenient and can be consumed within a short period. Presently, the rise in the number of women working is a factor in boosting the market since there is little or no time to prepare food after a hectic day at work.

What are the Challenges Faced by the Confectionary Industry?

Growing Health Awareness Among the Consumers May Impede the Growth of the Market

The global confectionery market will witness a decline in growth due to the increasing awareness of the detrimental effect of consuming food items with high sugar content. Also, diversity in consumer spending habits will hamper the growth of the industry over the forecast period.

The fluctuation in the prices of raw materials needed for producing confectionery items is another factor to consider, as it might force the market to decline tremendously over the forecast period. The increase in fat and calories, as well as the increased risk of obesity and diabetes, may hinder the market growth during the forecast period.

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Nandini Roy Choudhury

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Why is North America Emerging as an Opportunistic Confectionery Market?

Technological Advancement in the Food & Beverage Industry in The Region to Drive the Growth of the Confectionery Market

According to the analysis, North America holds a prominent market share in the worldwide confectionery market over the forecast period, owing to the region's high popularity in confectionery products. The region is expected to capture 34.7% of revenue in 2022.

Growth is attributed to a number of factors, including overall high confectionery consumption trends, followed by numerous product innovations and investments by prominent manufacturers.

Increasing technological advancements and Research and Development initiatives in the US and Canada by leading manufacturers also led to major advances. For instance, Ferrara teams up with Space Jam: A New Legacy to launch Ultimate All-Star Candy-Cookie Collaboration.

The consumption of confectionery products is increasing in the region, which is the major driver augmenting the sales of confectionery in North America. The increase in disposable incomes of middle-class households in the region leads to convenient and healthier lifestyles expected to augment the confectionery market.

How Is Europe Contributing to the Growth of the Confectionery Market?

The Presence of a Leading Confectionery Manufacture in The Region Provides a Lucrative Opportunity for The Growth of the Market.

According to Future Market Insights, Europe is expected to provide immense growth opportunities for the confectionery market, due to the rising consumption of chocolate confectioneries, including sweeteners, in European nations such as the United Kingdom, Germany, and France. Europe's confectionery market accounts for 39.3% share of the total global market.

According to the Association of Chocolate, Biscuit, and Confectionery Industries of Europe (CAOBISCO), the consumption of chocolate confectionery and sugar confectionery is high in Germany. Also, the high spending power of consumers on food and beverage and the presence of a large number of player in the region is fueling the growth of the global confectionery market.

For instance, Sweetdreams (a leading United Kingdom confectionery manufacturer and panning and coatings specialist) has also teamed up with Luker Chocolate, a Colombian family-owned chocolate manufacturer of cocoa crafted at the origin. Luker Chocolate drive well-being across the cocoa value chain and partner only with companies who are committed to quality and sustainability.

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Will Asia Pacific Emerge as an Attractive Confectionery Market?

Growing Popularity of Confectionary Products Among the Consumers in The Region Boost the Confectionery Market in The Coming Years.

The Asia Pacific is anticipated to exhibit a significant growth rate in the confectionery market over the forecast period. Factors such as rising demand for confectioneries such as chewing gum, increased buying power, and the proliferation of regional players in Asia-Pacific nations such as India and China would create lucrative growth prospects for the global confectionery market across the Asia Pacific region.

The expanding westernization and increased knowledge about the health benefits of dark chocolates are propelling the growth of the Asia-Pacific confectionery market. The presence of a number of manufacturers in the Asia Pacific region boosts the growth of the market.

For instance, Dhiman Foods manufactured a Wide range of premium toffees using quality raw materials in various types of packing such as double-end twist, fold wrap, and flow wrapping. Some of the main products are Coffy Gold, Chocolairs, Almond Bite, Assorted Toffees, Milky Bite, Circus, and premium toffees.

Start-up Scenario

Porwal Confectionary, Gandhi Food Industries, Suncrest Food Makers, Shadani, and Albanese Candy are some of the start-up companies operating in the confectionery market.

  • Gandhi Food Industries are the foremost manufacturer, exporter, trader, wholesaler, and supplier of a qualitative assortment of Sugar Candies, Hard Boiled Confectioneries, Sugar Syrups, Pillow Packed Candies, Biscuit Cookies, Sugar Til-gel, etc. Our offered product range comprises Coconut Candies, Mango Candies, Ginger Candies, Coco Candies, and Cherry Candie.

Market Competition

The key players in the global confectionery market include Ferraro, Hershey's, Lindt, Wrigley's, Mars, Incorporated, MondelÄz International, Nestlé S.A., Parle Products Pvt. Ltd., Kraft Foods, Cadbury, HARIBO Dunhills (Pontefract) PLC, United Confectionery Manufacturers, Perfetti Van Melle, Kegg's Candies, Petra Foods, Yildiz Holding, Crown Confectionery, Brookside Foods among others.

Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as Ferraro, Hershey's, Lindt, Wrigley's, Mars, Incorporated, and MondelÄz International account for considerable market size, several regional-level players are also operating across key growth regions, particularly in the Asia Pacific.

  • In May 2022 - HERSHEY - Lily's brand launch its new Lily's Sweet Fruity Gummy Bear Friends and Lily's Tart and Tasty Sour Gummy Worms. With no added sugar, these playful little treats put deliciousness into your better-for-you snacking routine.
  • In April 2021, Jet-Puffed introduced two new lines of snacking marshmallows. Jet-Puffed is launching regular, mini, and strawberry-flavored marshmallows in a stand-up resealable pouch. The premium packaging and resealable feature help maintain the soft and fluffy texture of Jet-Puffed marshmallows to ensure every marshmallow bite is as good
  • In order to address the rising demand for chocolate confectionery goods and to better understand the requirements of the country's consumers, the Barry Callebaut group established the first chocolate academy center in Johannesburg, South Africa.
  • Three innovative chocolate products were released by CPC. To address the rising demand for premium chocolates on the global market, products including Goldentree Premium chocolate, Goldentree Heritage artisan chocolate, and Goldentree Nuttychoc are available.

Report Scope

Attribute Details
Growth Rate CAGR of 7.3% from 2023 to 2033
Expected Market Value (2023) US$ 237,788.2 million
Anticipated Forecast Value (2033) US$ 483,214.7 million
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Type
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Key Countries Profiled
  • United States of America
  • Canada
  • Mexico
  • Brazil
  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • South Africa
  • Saudi Arabia
  • United Arab Emirates
  • Israel
Key Companies Profiled
  • Ferraro Foods
  • Hershey's
  • Lindt
  • Marsbar Inc.
  • Nestlé S.A.
  • Parle Products Pvt. Ltd.
  • Kraft Foods
  • Cadbury
  • Brookside Foods
  • Crown Confectionery
  • Petra Foods
  • Perfetti Van Melle
Customization Available Upon Request

Key Segments Profiled in the Confectionery Industry Survey

By Type:

  • Sugar-based
    • Hard-Boiled Sweets
    • Caramels & Toffees
    • Gums & Jellies
    • Medicated
    • Mints
    • Others (Marshmallows, Nougat, Lollipops, and Liquorice)
  • Chocolate
    • White
    • Milk
    • Dark

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

How big is the Confectionery market in 2023?

The market is valued at US$ 237,788.2 million in 2023.

What is the growth rate of the Confectionery market?

Confectionery market is expected to register a 7.3% CAGR until 2033.

Which Confectionery segment type to expand the market?

Dark chocolates type will expand the market.

How did the market perform historically?

The market recorded US$ 55 billion by 2022.

Which companies dominate the Confectionery market?

Ferraro Foods, Hershey’s, and Lindt companies dominate the market.

Table of Content
1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Billion) & Volume (Tonnes) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Billion) & Volume (Tonnes) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Sugar-based

            5.3.1.1. Hard-Boiled Sweets

            5.3.1.2. Caramels & Toffees

            5.3.1.3. Gums & Jellies

            5.3.1.4. Medicated

            5.3.1.5. Mints

            5.3.1.6. Others (Marshmallows, Nougat, Lollipops, and Liquorice)

        5.3.2. Chocolate

            5.3.2.1. White

            5.3.2.2. Milk

            5.3.2.3. Dark

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    6.1. Introduction

    6.2. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Analysis By Region, 2018 to 2022

    6.3. Current Market Size Value (US$ Billion) & Volume (Tonnes) Analysis and Forecast By Region, 2023 to 2033

        6.3.1. North America

        6.3.2. Latin America

        6.3.3. Europe

        6.3.4. Asia Pacific

        6.3.5. MEA

    6.4. Market Attractiveness Analysis By Region

7. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    7.1. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022

    7.2. Market Size Value (US$ Billion) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033

        7.2.1. By Country

            7.2.1.1. The USA

            7.2.1.2. Canada

        7.2.2. By Type

    7.3. Market Attractiveness Analysis

        7.3.1. By Country

        7.3.2. By Type

    7.4. Key Takeaways

8. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Billion) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. Brazil

            8.2.1.2. Mexico

            8.2.1.3. Rest of Latin America

        8.2.2. By Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

    8.4. Key Takeaways

9. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Billion) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Germany

            9.2.1.2. United Kingdom

            9.2.1.3. France

            9.2.1.4. Spain

            9.2.1.5. Italy

            9.2.1.6. Russia

            9.2.1.7. Rest of Europe

        9.2.2. By Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

    9.4. Key Takeaways

10. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Billion) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. China

            10.2.1.2. Japan

            10.2.1.3. India

            10.2.1.4. South Korea

            10.2.1.5. Australia

            10.2.1.6. Rest of APAC

        10.2.2. By Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

    10.4. Key Takeaways

11. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Billion) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Billion) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. South Africa

            11.2.1.2. Saudi Arabia

            11.2.1.3. UAE

            11.2.1.4. Israel

            11.2.1.5. Rest of MEA

        11.2.2. By Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

    11.4. Key Takeaways

12. Key Countries Market Analysis

    12.1. Value (US$ Billion) & Volume (Tonnes)ed States

        12.1.1. Pricing Analysis

        12.1.2. Market Share Analysis, 2022

            12.1.2.1. By Type

    12.2. Canada

        12.2.1. Pricing Analysis

        12.2.2. Market Share Analysis, 2022

            12.2.2.1. By Type

    12.3. Brazil

        12.3.1. Pricing Analysis

        12.3.2. Market Share Analysis, 2022

            12.3.2.1. By Type

    12.4. Mexico

        12.4.1. Pricing Analysis

        12.4.2. Market Share Analysis, 2022

            12.4.2.1. By Type

    12.5. Germany

        12.5.1. Pricing Analysis

        12.5.2. Market Share Analysis, 2022

            12.5.2.1. By Type

    12.6. United Kingdom

        12.6.1. Pricing Analysis

        12.6.2. Market Share Analysis, 2022

            12.6.2.1. By Type

    12.7. France

        12.7.1. Pricing Analysis

        12.7.2. Market Share Analysis, 2022

            12.7.2.1. By Type

    12.8. Spain

        12.8.1. Pricing Analysis

        12.8.2. Market Share Analysis, 2022

            12.8.2.1. By Type

    12.9. Italy

        12.9.1. Pricing Analysis

        12.9.2. Market Share Analysis, 2022

            12.9.2.1. By Type

    12.10. Russia

        12.10.1. Pricing Analysis

        12.10.2. Market Share Analysis, 2022

            12.10.2.1. By Type

    12.11. China

        12.11.1. Pricing Analysis

        12.11.2. Market Share Analysis, 2022

            12.11.2.1. By Type

    12.12. Japan

        12.12.1. Pricing Analysis

        12.12.2. Market Share Analysis, 2022

            12.12.2.1. By Type

    12.13. India

        12.13.1. Pricing Analysis

        12.13.2. Market Share Analysis, 2022

            12.13.2.1. By Type

    12.14. South Korea

        12.14.1. Pricing Analysis

        12.14.2. Market Share Analysis, 2022

            12.14.2.1. By Type

    12.15. Australia

        12.15.1. Pricing Analysis

        12.15.2. Market Share Analysis, 2022

            12.15.2.1. By Type

    12.16. South Africa

        12.16.1. Pricing Analysis

        12.16.2. Market Share Analysis, 2022

            12.16.2.1. By Type

    12.17. Saudi Arabia

        12.17.1. Pricing Analysis

        12.17.2. Market Share Analysis, 2022

            12.17.2.1. By Type

    12.18. UAE

        12.18.1. Pricing Analysis

        12.18.2. Market Share Analysis, 2022

            12.18.2.1. By Type

    12.19. Israel

        12.19.1. Pricing Analysis

        12.19.2. Market Share Analysis, 2022

            12.19.2.1. By Type

13. Market Structure Analysis

    13.1. Competition Dashboard

    13.2. Competition Benchmarking

    13.3. Market Share Analysis of Top Players

        13.3.1. By Regional

        13.3.2. By Type

14. Competition Analysis

    14.1. Competition Deep Dive

        14.1.1. Ferraro Foods

            14.1.1.1. Overview

            14.1.1.2. Product Portfolio

            14.1.1.3. Profitability by Market Segments

            14.1.1.4. Sales Footprint

            14.1.1.5. Strategy Overview

                14.1.1.5.1. Marketing Strategy

                14.1.1.5.2. Product Strategy

                14.1.1.5.3. Channel Strategy

        14.1.2. Hershey’s

            14.1.2.1. Overview

            14.1.2.2. Product Portfolio

            14.1.2.3. Profitability by Market Segments

            14.1.2.4. Sales Footprint

            14.1.2.5. Strategy Overview

                14.1.2.5.1. Marketing Strategy

                14.1.2.5.2. Product Strategy

                14.1.2.5.3. Channel Strategy

        14.1.3. Lindt

            14.1.3.1. Overview

            14.1.3.2. Product Portfolio

            14.1.3.3. Profitability by Market Segments

            14.1.3.4. Sales Footprint

            14.1.3.5. Strategy Overview

                14.1.3.5.1. Marketing Strategy

                14.1.3.5.2. Product Strategy

                14.1.3.5.3. Channel Strategy

        14.1.4. Marsbar Inc.

            14.1.4.1. Overview

            14.1.4.2. Product Portfolio

            14.1.4.3. Profitability by Market Segments

            14.1.4.4. Sales Footprint

            14.1.4.5. Strategy Overview

                14.1.4.5.1. Marketing Strategy

                14.1.4.5.2. Product Strategy

                14.1.4.5.3. Channel Strategy

        14.1.5. Nestlé S.A.

            14.1.5.1. Overview

            14.1.5.2. Product Portfolio

            14.1.5.3. Profitability by Market Segments

            14.1.5.4. Sales Footprint

            14.1.5.5. Strategy Overview

                14.1.5.5.1. Marketing Strategy

                14.1.5.5.2. Product Strategy

                14.1.5.5.3. Channel Strategy

        14.1.6. Parle Products Pvt. Ltd.

            14.1.6.1. Overview

            14.1.6.2. Product Portfolio

            14.1.6.3. Profitability by Market Segments

            14.1.6.4. Sales Footprint

            14.1.6.5. Strategy Overview

                14.1.6.5.1. Marketing Strategy

                14.1.6.5.2. Product Strategy

                14.1.6.5.3. Channel Strategy

        14.1.7. Kraft Foods

            14.1.7.1. Overview

            14.1.7.2. Product Portfolio

            14.1.7.3. Profitability by Market Segments

            14.1.7.4. Sales Footprint

            14.1.7.5. Strategy Overview

                14.1.7.5.1. Marketing Strategy

                14.1.7.5.2. Product Strategy

                14.1.7.5.3. Channel Strategy

        14.1.8. Cadbury

            14.1.8.1. Overview

            14.1.8.2. Product Portfolio

            14.1.8.3. Profitability by Market Segments

            14.1.8.4. Sales Footprint

            14.1.8.5. Strategy Overview

                14.1.8.5.1. Marketing Strategy

                14.1.8.5.2. Product Strategy

                14.1.8.5.3. Channel Strategy

        14.1.9. Brookside Foods

            14.1.9.1. Overview

            14.1.9.2. Product Portfolio

            14.1.9.3. Profitability by Market Segments

            14.1.9.4. Sales Footprint

            14.1.9.5. Strategy Overview

                14.1.9.5.1. Marketing Strategy

                14.1.9.5.2. Product Strategy

                14.1.9.5.3. Channel Strategy

        14.1.10. Crown Confectionery

            14.1.10.1. Overview

            14.1.10.2. Product Portfolio

            14.1.10.3. Profitability by Market Segments

            14.1.10.4. Sales Footprint

            14.1.10.5. Strategy Overview

                14.1.10.5.1. Marketing Strategy

                14.1.10.5.2. Product Strategy

                14.1.10.5.3. Channel Strategy

        14.1.11. Petra Foods

            14.1.11.1. Overview

            14.1.11.2. Product Portfolio

            14.1.11.3. Profitability by Market Segments

            14.1.11.4. Sales Footprint

            14.1.11.5. Strategy Overview

                14.1.11.5.1. Marketing Strategy

                14.1.11.5.2. Product Strategy

                14.1.11.5.3. Channel Strategy

        14.1.12. Perfetti Van Melle

            14.1.12.1. Overview

            14.1.12.2. Product Portfolio

            14.1.12.3. Profitability by Market Segments

            14.1.12.4. Sales Footprint

            14.1.12.5. Strategy Overview

                14.1.12.5.1. Marketing Strategy

                14.1.12.5.2. Product Strategy

                14.1.12.5.3. Channel Strategy

15. Assumptions & Acronyms Used

16. Research Methodology
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