Sports Nutrition Market

2021 Analysis and Review: Sports Nutrition Market by Nature – Organic and Conventional for 2021 – 2031

Sports Nutrition Market Snapshot

Newly released Future Market Insights (FMI) analysis projects global demand for sports nutrition to total US$ 19,302.2 Mn in 2021. As per the report, the overall sales of sports nutrition will reach 737,780 MT in the year.

Rising health awareness will cause the demand healthy and nutritional flavored drinks to increase, spurring the sports nutrition market growth. FMI also predicts the demand in the market to rise at an impressive CAGR of 9.3% during the assessment period (2021 – 2031).

Key Points Covered in Sports Nutrition Market Study

  • Market estimates and forecast 2021-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Sports nutrition tools market and How to Navigate
  • Recommendation on Key Winning Strategies

Sports Nutrition Market Historic Sales Compared to 2021-2031 Forecast Outlook

According to Future Market Insights (FMI), the global sports nutrition market will exhibit strong growth, expanding at an astounding CAGR of 93% during the forecast period (2021-2031).

Rising demand for clean label and plant based products will drive sales of sports nutrition beverages and energy bars, enabling the market to reach US$ 66.09 Bn by end of 2031.

Post COVID-19, the number of fitness enthusiasts is at all-time high. As a result, an increasing number of consumers are gravitating towards a healthy lifestyle. Hence, adoption of plant-based and vegan sports drinks and energy bars are driving the sales.

Spurred by this, the market registered year-on-year growth at 6.4% CAGR during 2020-21. Worldwide lockdown also boosted the sales of sports nutrition products as people became hyper aware about their health and wellness

As per FMI, increasing adoption of soy protein based beverages and food items is spurring the sales of sports nutrition in developed nations, especially across North America and Europe. With rising demand for sports nutrition across the U.S. and Canada, North America currently dominates the market with a total market share of more than 47.2% in the global market.

Emergence of online sales channels and social media platforms have paved the way for key players for lucrative growth opportunities. As businesses across the globe take shelter through digital media marketing, key players are focusing on innovative marketing techniques to promote their brand, especially targeting developing economies.

With lucrative opportunities across India and China, key players are producing eco-friendlier and organic sports nutrition products catering the surging demand.

Demand for Flavored Healthy Drinks Driving Sales

Manufacturers have started producing more flavored sports nutrition food items owing to the shift in consumer preference for ready-made products. According to FMI, nearly 60% of consumers are likely to choose flavored sports nutrition products (especially over regular protein powders) as they are time saving, healthier and tastier.

In addition to this, market players are developing tastier products to compete in the market. Products such as energy bars and ready-to-drink (RTD) sports beverages are being introduced in consumer favorite flavours such as chocolates, vanilla, fruit, and others, thereby giving a tough competition to the regular chocolate bars and soft drinks.

Urban consumers prefer these flavored healthy drinks rather than artificial preservative energy drinks. With hectic lifestyle of consumers, flavored RTD sports nutrition beverages are more in demand. With benefits of electrolytes and added nutrients in it, sports beverages not only help with the tiredness but it also helps the patients with hypoglycemia.

How is Demand for Fortified Food Driving Sports Nutrition Sales?

Rising health consciousness among consumers and increasing spending on fitness and wellbeing will create lucrative prospects for the market. The awareness regarding the importance of a healthy diet besides achieving a certain level of physical fitness will fuel demand for sports nutrition among consumers.

With ever evolving consumer preferences, food companies are looking into food fortification as an important prerequisite. Higher demand for better nutrition has spurred the process of enriching everyday food with essential proteins, vitamins, and minerals. With rising demand for food fortification, sales of sports nutrition are expected to spur in future.

Consumers consciousness towards healthy eating and living is heightened due to the rising incidence of various diseases. Prevalence of chronic diseases and lifestyle disorders can be reduced with the regular intake of protein enriched diet. Consequently, sports nutrition beverages, ready-to-drink flavored beverages, energy bars, and snacks are gaining popularity.

Moreover, people are adopting eco-friendlier way to lose weight and get fit. Bicycling or taking a jog, especially a trend witnessed in the U.S. and other Western countries will have indirect impact on the sports nutrition market.

Trend for maintaining a fit physique and adoption of healthy lifestyle will boost the sales of sports nutrition products. Increasing number of sports clubs and training facilities will foster sales prospects for the sports nutrition market.

Country-wise Insights

Why will the U.S. Exhibit High Demand for Sports Nutrition?

Prevalence of obesity and diabetes across the U.S. is attracting the people to fitness centers. Rise in physical illness, strong economy, and changing consumer preference to organic and natural sports nutrition products are the major growth drivers.

According to FMI, the U.S. is expected to be the most lucrative country in the sports nutrition market. The B2C analysis of the sports nutrition market shows that the U.S. will exhibit astounding growth at over 10.7% CAGR during the forecast period.

Growing number of health clubs, fitness centers, and emergence of online fitness classes are aiding the growth of the U.S. sports nutrition market. Due to the worldwide lockdown, awareness regarding health and fitness increased in the U.S.

Demand for plant-derived ingredient sports nutrition has significantly burgeoned due to the growing trend of veganism in the country. Consumers are increasingly recognizing the benefits of soy protein and pea protein, which is positively impacting the sports nutrition market.

Increasing intolerance for animal protein is also spurring the adoption of plant-derived ingredients energy drinks and protein powders among fitness enthusiasts. Driven by these factors, the U.S. sports nutrition market is anticipated to witness high growth over the forecast period.

How will Sports Nutrition Market Expand in the U.K.?

The U.K. sports nutrition market is projected to grow at a healthy rate between 2021 and 2031. The U.K. is among the top 5 producers of sports nutrition in the world, leading the Europe’s sports nutrition market.

According to FMI, U.K. is anticipated to be the fastest growing market across Europe due to the high prevalence of chronic illness and lifestyle disorders in the country. Increasing obesity rates in the country have compelled the consumers to switch for sports nutrition healthy drinks and protein energy bars.

With millennials now getting influenced by top athletes in the U.K., youth in the country are becoming more fitness enthusiasts. Due to this, demand for energizing products and weight management sports nutrition is surging in the country.

Also, rising health consciousness among consumers and increasing spending on fitness and wellbeing will create lucrative opportunities for the market players. Alongside this, high demand for soy-protein based energy drinks due to consumers opting for vegan lifestyle have spurred the sales.

Will India Emerge as Lucrative Sports Nutrition Market?

According to FMI, India’s sports nutrition market will grow at a healthy pace, registering robust CAGR during the assessment period. Demand for protein rich sports nutrition products due to change in lifestyle have accelerated the growth of sports nutrition market.

Emergence of online sales channels and penetration of social media platforms have paved the way for lucrative growth opportunities for key players. Presence of numerous emerging and recognized local brands have taken over the competition in the Indian market.

Manufacturers are utilizing digital marketing media potential to promote their brands, catering surging demand. Thereby creating growth opportunities in the forthcoming years. Moreover, millennials are now increasingly aware about the benefits of sports nutrition products and are switching to plant-based products due to their nutritional intake.

Also, with growing clean-label trend across India, people are opting for organic and natural flavored protein energy drinks and bars. Lucrative opportunities lie ahead for key players in India market as consumers, not just athletes and from sports profession, but demand from all professions for sports nutrition is surging.

Health clubs and fitness centers are targeting millennials for signing up their membership and are offering sports nutrition drinks and protein powder to the members. Due to the high demand for flavored drinks from fitness enthusiasts, manufacturers have started producing more flavored nutrition food items, catering demand.

In addition to this, market players are developing tastier products to compete in the market. Products such as energy bars and RTD sports beverages are being introduced in consumer favorite flavours such as chocolates, vanilla, fruit, and others, thereby giving a tough competition to the regular chocolate bars and soft drinks.

As sports nutrition products are healthy and manage proper nutrition in the body, people with lifestyle disorders such as obesity and diabetes are opting for these drinks, bolstering the growth.

What are the Growth Prospects for Sports Nutrition in China?

Clean label trend in the country following the outbreak of COVID-19 have surged across China. Demand of consumers for food with no artificial flavors or synthetic chemicals have compelled the manufacturers to produce more organic and natural flavored products.

Stringent regulations for clean label products in the country is driving the adoption of organic sports nutrition products. Rising health consciousness among consumers and increasing spending on fitness and wellbeing will create lucrative prospects for the market.

The awareness regarding the importance of a healthy diet besides achieving a certain level of physical fitness will fuel demand for sports nutrition among consumers. Rising snacking trend across China and hectic lifestyle in the country have increased the adoption of sports nutrition food, especially protein drinks and energy bars

As per Future Market Insights, China is expected to be the most lucrative market in East Asia, registering a healthy CAGR by the end of 2031.

Category-wise Insights

Will Flavored Sports Nutrition Remain High in Demand?

Demand for flavored sports energy drinks have increased over the past few years. Ready-to-eat and ready-to-drink products are more preferred by consumers due to the fast paced lifestyle. According to FMI, over 60% of consumers are likely to choose flavored sports nutrition products.

Moreover, surging demand for flavored energized drinks have encouraged the manufacturers to come up with new flavors and innovative products to gain competitive edge in the industry.

Products such as energy bars and sports nutrition with varied flavors such as chocolates, vanilla, fruit, and others are gaining popularity among consumers. With competition getting intense due to numerous product launches and innovation, key players are introducing new combination natural flavored drinks to attract the audience such as chocolate-vanilla sports nutrition drinks and energy bars.

How will Trend for Organic Sports Nutrition Products Drive Sales?

Preference for clean label, organic, and natural products is rising among consumers. Food products that contain natural, common, simple, and organic substance with no artificial and synthetic chemicals are more trending in consumers.

Post COVID-19 outbreak, consumers have become more hyper-aware about the food products they consume. Recognizing growth potential through this trend, key manufacturers are increasing the production of organic and natural sports nutrition drinks and protein powder.

However, food labeling is expected to get more stringent due to the outbreak of various diseases. Due to stringent clean label formulations on sports nutrition products, it can obstruct sports nutrition businesses, hampering the segment growth.

Why are Online Retail Sales Channel More Preferred by Consumers?

Unprecedented outbreak of COVID-19 gave a new perspective to business owners and to consumers as well. Global shutdown compelled every business owner to rely on online channels and e-commerce marketing strategy as a contingency plan.

Penetration of social media and emergence of fitness online channels played a vital role in boosting the sales of sports nutrition. With trend of online fitness classes, leading brands are taking shelter of social media platforms such as Instagram to promote their brands.

In the coming years, digital marketing on social media and other online platforms will create lucrative opportunities for the key players. Health clubs and fitness centers are targeting the customers on social media with attractive discounts and offers for signing up their memberships.

These health clubs and fitness centers sell energizing drinks and pre-workout sports nutrition beverages to their members, promoting leading brands through digital marketing and partnerships. Thereby, generating income both ways.

Expansion of online fitness and retail channels will give impetus to the sports nutrition market. As per FMI’s analysis, this segment will offer incremental growth opportunities, enabling the market to reach value of more than US$ 64.1 Bn by 2031-end.

Competitive Landscape

Key companies in the market are extensively focusing on research & development to strengthen their product portfolio. Product innovation and launches remains core strategy for the market players to gain competitive edge.

Intense competition in the industry have compelled the key players to focus on innovative marketing techniques to globalize and promote their brand. Through partnership with local and regional players, key players are broadening their scope for growth opportunity and expanding customer base.

For instance, in June 2021, GenTech Holdings Inc., an emerging leader in the high-end premium coffee and functional foods marketplace, announced the acquisition of NXTBAR LLC, leading natural sports nutrition brand.

Recently, FC Goa announced Optimum Nutrition, one of the leading sports nutrition and fitness supplements brand in India, as its official nutrition partner for the 2020-21 season of the Hero Indian Super League.

In December 2020, MYOS Corporation, a leading U.S. based advanced nutrition company announced its exclusive agreement with Science Biotech for the distribution of its Fortetropin product across New Zealand and Australia market.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa

Key Segments Covered

Ingredient Type, Nature, Function, Product Form, Flavour, Sales Channel, Price Range, and Region

Key Companies Profiled

Nestlé S.A., Red Bull GmbH, Ajinomoto Co., Inc., Keurig Dr. Pepper, Inc., Nutrabolt, GlaxoSmithKline plc., Optimum Nutrition, Inc., Premier Nutrition Corporation, Biothrive Sciences, Nutrabolt, Now Foods, INC Sports Nutrition, Vitaco Health, and Uelzena Group.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • What is the current sports nutrition market value?

    The sports nutrition market is expected to exceed US$ 19,302.2 Mn in 2021

  • At what rate did the sports nutrition market grow between 2016 and 2020?

    The sports nutrition market projected steady growth, registering a CAGR at 7.4% between 2016 and 2020.

  • What are the key trends driving sports nutrition sales?

    Rising trend for clean-label and non-GMO products and easy availability of flavored nutritional sports energy drinks and products will increase the sales.

  • Who are the leading players of sports nutrition?

    Nestlé S.A., Red Bull GmbH, Ajinomoto Co. Inc., Keurig Dr. Pepper Inc., Nutrabolt, and GlaxoSmithKline plc., are the top players identified by Future Market Insights.

  • What will be the demand outlook for North America sports nutrition market?

    North America’s sports nutrition market demand is set to rise at 10.7% CAGR over the forecast period of 2021 and 2031.

  • What is the market share of leading players in sports nutrition market?

    The top players in the sports nutrition market will collectively account for 50-55% of global market share in the year 2021.

  • At what rate will sports nutrition demand rise in Europe?

    Demand for sports nutrition across Europe will exhibit healthy expansion at 9.9% CAGR during the forecast period of 2021 and 2031.

  • Which are the top countries driving the sports nutrition market sales?

    Top countries in terms of sports nutrition sales are China, the U.K., the U.S., India and Germany.

  • What is the current market share of Japan and South Korea in the global Sports nutrition market?

    In 2021, South Korea will account for 0.7% of global sports nutrition market share, while Japan will contribute over 0.5% of global market share.

Sports Nutrition Market by Category


By Ingredient Type:

  • Plant-Derived Ingredient
    • Soy Protein
    • Rice Protein
    • Pea Protein
    • Potato Protein
  • Animal Derived Ingredient
    • Creatine
    • Milk Protein
    • Whey Protein Concentrates
    • Casein
    • BCAA (Branded Chain Amino Acid)
  • Blends

By Nature:

  • Organic
  • Conventional

By Region:

  • North America
  • Latin America
  • East Asia
  • Europe
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)


By Function:

  • Energizing Products
  • Rehydration
  • Pre-Workout
  • Recovery
  • Weight Management

By Product Form:

  • Ready-To-Drink
  • Energy & Protein Bar
  • Powder
  • Tablets/Capsules

By Flavour:

  • Regular
  • Flavored
    • Fruit Punch
    • Berries
    • Citrus
    • Chocolate
    • Vanilla
    • Others

By Sales Channel:

  • Modern Trade
  • Convenience Store
  • Specialty Store
  • Pharmacy Store
  • Online Retail
  • Other Sales Channel

By Nature:

  • Organic
  • Conventional

By Price Range:

  • Economic
  • Premium


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Need specific information?

In the news

How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival

by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights

Our Clients

View Our Reports from Food and Beverage

View Reports


Sports Nutrition Market