The sports analytics market is estimated to be valued at US$ 4.0 billion in 2024. The market is expected to reach US$ 31.4 billion by 2034, developing at a CAGR of 22.9%.
| Attributes | Key Insights |
|---|---|
| Sports Analytics Market Estimated Size in 2024 | US$ 4.0 billion |
| Projected Market Value in 2034 | US$ 31.4 billion |
| Value-based CAGR from 2024 to 2034 | 22.9% |
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The proliferation of technology, including wearable devices, high-speed cameras, and advanced data analytics tools, revolutionized the sports industry to boost the sports analytics market. Major sports leagues and teams started embracing analytics for player performance analysis, injury prevention, and tactical decisions.
Increased emphasis on athlete health and performance optimization using analytics for injury risk assessment, personalized training programs, recovery monitoring, and nutrition planning driving the demand for sports analytics. The demand for sports analytics is projected to rise at a CAGR of 22.9% from 2024 to 2034.
| Market Value 2023 | US$ 3.3 billion |
|---|---|
| Market Value in 2034 | US$ 31.4 billion |
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| Japan | 24.1% |
|---|---|
| The United States | 20.8% |
| China | 23.4% |
| Australia | 26.4% |
| Germany | 22.4% |
The United States accounts for a CAGR of 20.8% in the global sports analytics industry landscape. The United States is a hub for technological innovation. Companies and start-ups specializing in sports analytics, AI, machine learning, and data science continually develop advanced tools and platforms tailored for sports analytics, driving the market's growth.
Increasing demand for video analysis and AI in sports and rising investments in the latest technologies by organizations such as the National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA) are factors expected to drive the market growth in the United States.
The popularity of fantasy sports and sports betting in the United States has driven the need for analytics-driven insights. Consumers use data analytics to make informed decisions in fantasy leagues and betting platforms, leading to a higher demand for analytics services.
The sports analytics market is projected to rise at a CAGR of 23.4% from 2024 to 2034 in China. Government promoting sports development, investing in infrastructure, and supporting technological innovation in sports are the main factor boosting the market demand in China
The growing popularity of sports in China, with increased interest in both traditional Chinese sports and global sports like basketball, soccer, and tennis. This growing interest has led to a higher demand for sports analytics to enhance performance and engagement.
Japan is expected to remain at the forefront of the market due to the increased investment in technological innovation and the country's focus on innovation has led to the development of cutting-edge sports analytics technologies, including wearables, biometric sensors, and data analytics tools specifically designed for sports applications. The market in Japan is expected to grow with a CAGR of 24.1% through 2034.
Japan hosting of major sports events like the Olympics and Paralympics has boosted the interest in sports analytics for athlete performance optimization and training. Increased partnerships between sports organizations, technology firms, and data analytics companies, driving the adoption of analytics in sports.
The growing focus on technology and innovation has led to the development of sophisticated sports analytics tools and solutions in Germany. The sports analytics market in Germany is projected to rise at a CAGR of 22.4% from 2024 to 2034. German companies have been at the forefront of creating advanced data analytics platforms tailored for sports applications.
Increasing demand for sports analytics in youth sports programs and academies to identify talent, track player development, and improve coaching methodologies, are expected to boost the market growth.
Leagues like the Bundesliga in football and Basketball Bundesliga (BBL) have embraced analytics to gain a competitive edge. Clubs within these leagues heavily invest in analytics for player recruitment, performance optimization, and strategic decision-making.
Australia has a rich sportsing culture, with a strong emphasis on sports like Australian Rules Football (AFL), rugby, cricket, and soccer. This passion for sports has driven the demand for analytics to improve player performance, strategy, and fan engagement. The market in Australia is expected to grow with a CAGR of 26.4% through 2034.
The growing technological advances and presence of leading companies developing cutting-edge tools, wearable devices, and data analysis platforms tailored for sports applications drive the market demand in the Australia.
According to market forecasts, the software segment will dominate until 2034, with a market share of 61.0%. The on field segment is expected to have a share of 65.0%
| Category | Market share |
|---|---|
| Software | 61.0% |
| On Field | 65.0% |
Software segment dominated the market for sports analytics in 2024 with a revenue share of 61.0%. Software applications such as pre/post-game analysis, real-time predictive analysis, motion/video analysis, and data visualization produce sports analytical data.
Marketers are offering customized sports analytics software depending on its desired use for teams and individuals. Developments in AR/VR, biometrics, 2D/3D imaging, Big Data analytics, and video-based sensing have transformed the software segment.
These technologies are now effectively used in video analysis, player tracking, and motion analysis software. Market players are collaborating to introduce innovative analytics software platforms, fueling growth of the segment. For instance, September 2023, the Association of Tennis Professionals (ATP) collaborated with Tennis Data Innovations (TDI) to launch Tennis IQ, a new performance analytics platform to democratize access to cutting-edge insights and data for players on the ATP Tour.
On-field segment dominated the market for sports analytics in 2024 with a revenue share of 65.0%, owing to the increasing use of on-field analytical data such as health assessment, player & team analysis, and video analysis. Adoption of on-field data analysis solutions in sports, including football, cricket, rugby, and swimming, has increased considerably in recent years.
For instance, SAP SE offered TSG 1899 Hoffenheim, a German Bundesliga team, the ability to enable digital transformation for the club using SAP's new solutions. Software has helped football coaches and managers visualize formations, plays, and strategies dynamically.
Increasing demand for health assessment, player & team analysis, and video analysis requirements by sports teams is expected to fuel the growth of the on-field segment during the forecast period. On-field data metrics help teams decide how to improve in-game strategies, nutrition plans, and other methods for raising their athletes’ level of performance. Player & team analysis and health assessment are expected to show significant growth during the forecast period, owing to an increase in requirements to improve performance and keep players safe from injuries.
Leading sports analytics market players continuously focus on enhancing existing solutions and product innovations to strengthen their product portfolios. Besides this, they are adopting strategies such as partnerships, collaborations, and mergers to expand their global footprint.
Key Developments in the Sports Analytics Market
| Attributes | Details |
|---|---|
| Estimated Market Size in 2024 | US$ 4.0 billion |
| Projected Market Valuation in 2034 | US$ 31.4 billion |
| Value-based CAGR 2024 to 2034 | 22.9% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Value in US$ billion |
| Key Regions Covered |
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| Key Market Segments Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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As of 2024, the market for sports analytics is expected to be valued at US$ 4.0 billion, as per FMI.
By 2034, the market value of sports analytics is expected to reach US$ 31.4 billion.
From 2024to 2034, sports analytics market is expected to flourish at a CAGR of 22.9%
The software segment will account for a market share of 61.0% in 2024.
Australia is likely the top-performing market in sports analytics industry with a CAGR of 26.4%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Component 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2024 to 2034 5.3.1. Software 5.3.2. Service 5.4. Y-o-Y Growth Trend Analysis By Component, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Component, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Analysis Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Analysis Type, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Analysis Type, 2024 to 2034 6.3.1. On-field 6.3.1.1. Player & Team Analysis 6.3.1.2. Video Analysis 6.3.1.3. Health Assessment 6.3.2. Off-field 6.3.2.1. Fan Engagement 6.3.2.2. Ticket Pricing 6.4. Y-o-Y Growth Trend Analysis By Analysis Type, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Analysis Type, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sports 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Sports, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sports, 2024 to 2034 7.3.1. Football 7.3.2. Cricket 7.3.3. Baseball 7.3.4. Basketball 7.3.5. Rugby 7.3.6. Others 7.4. Y-o-Y Growth Trend Analysis By Sports, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Sports, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-user 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By End-user, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-user, 2024 to 2034 8.3.1. Sports Teams 8.3.2. Sports Leagues/Associations 8.3.3. Individual Players/Coaches 8.3.4. Media Organizations 8.3.5. Sports Betting 8.3.6. Others 8.4. Y-o-Y Growth Trend Analysis By End-user, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By End-user, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Component 10.2.3. By Analysis Type 10.2.4. By Sports 10.2.5. By End-user 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Component 10.3.3. By Analysis Type 10.3.4. By Sports 10.3.5. By End-user 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Component 11.2.3. By Analysis Type 11.2.4. By Sports 11.2.5. By End-user 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Component 11.3.3. By Analysis Type 11.3.4. By Sports 11.3.5. By End-user 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Component 12.2.3. By Analysis Type 12.2.4. By Sports 12.2.5. By End-user 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Component 12.3.3. By Analysis Type 12.3.4. By Sports 12.3.5. By End-user 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Component 13.2.3. By Analysis Type 13.2.4. By Sports 13.2.5. By End-user 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Component 13.3.3. By Analysis Type 13.3.4. By Sports 13.3.5. By End-user 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Component 14.2.3. By Analysis Type 14.2.4. By Sports 14.2.5. By End-user 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Component 14.3.3. By Analysis Type 14.3.4. By Sports 14.3.5. By End-user 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Component 15.2.3. By Analysis Type 15.2.4. By Sports 15.2.5. By End-user 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Component 15.3.3. By Analysis Type 15.3.4. By Sports 15.3.5. By End-user 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Component 16.2.3. By Analysis Type 16.2.4. By Sports 16.2.5. By End-user 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Component 16.3.3. By Analysis Type 16.3.4. By Sports 16.3.5. By End-user 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2023 17.1.2.1. By Component 17.1.2.2. By Analysis Type 17.1.2.3. By Sports 17.1.2.4. By End-user 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2023 17.2.2.1. By Component 17.2.2.2. By Analysis Type 17.2.2.3. By Sports 17.2.2.4. By End-user 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2023 17.3.2.1. By Component 17.3.2.2. By Analysis Type 17.3.2.3. By Sports 17.3.2.4. By End-user 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2023 17.4.2.1. By Component 17.4.2.2. By Analysis Type 17.4.2.3. By Sports 17.4.2.4. By End-user 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2023 17.5.2.1. By Component 17.5.2.2. By Analysis Type 17.5.2.3. By Sports 17.5.2.4. By End-user 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2023 17.6.2.1. By Component 17.6.2.2. By Analysis Type 17.6.2.3. By Sports 17.6.2.4. By End-user 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2023 17.7.2.1. By Component 17.7.2.2. By Analysis Type 17.7.2.3. By Sports 17.7.2.4. By End-user 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2023 17.8.2.1. By Component 17.8.2.2. By Analysis Type 17.8.2.3. By Sports 17.8.2.4. By End-user 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2023 17.9.2.1. By Component 17.9.2.2. By Analysis Type 17.9.2.3. By Sports 17.9.2.4. By End-user 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2023 17.10.2.1. By Component 17.10.2.2. By Analysis Type 17.10.2.3. By Sports 17.10.2.4. By End-user 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2023 17.11.2.1. By Component 17.11.2.2. By Analysis Type 17.11.2.3. By Sports 17.11.2.4. By End-user 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2023 17.12.2.1. By Component 17.12.2.2. By Analysis Type 17.12.2.3. By Sports 17.12.2.4. By End-user 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2023 17.13.2.1. By Component 17.13.2.2. By Analysis Type 17.13.2.3. By Sports 17.13.2.4. By End-user 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2023 17.14.2.1. By Component 17.14.2.2. By Analysis Type 17.14.2.3. By Sports 17.14.2.4. By End-user 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2023 17.15.2.1. By Component 17.15.2.2. By Analysis Type 17.15.2.3. By Sports 17.15.2.4. By End-user 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2023 17.16.2.1. By Component 17.16.2.2. By Analysis Type 17.16.2.3. By Sports 17.16.2.4. By End-user 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2023 17.17.2.1. By Component 17.17.2.2. By Analysis Type 17.17.2.3. By Sports 17.17.2.4. By End-user 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2023 17.18.2.1. By Component 17.18.2.2. By Analysis Type 17.18.2.3. By Sports 17.18.2.4. By End-user 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2023 17.19.2.1. By Component 17.19.2.2. By Analysis Type 17.19.2.3. By Sports 17.19.2.4. By End-user 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2023 17.20.2.1. By Component 17.20.2.2. By Analysis Type 17.20.2.3. By Sports 17.20.2.4. By End-user 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2023 17.21.2.1. By Component 17.21.2.2. By Analysis Type 17.21.2.3. By Sports 17.21.2.4. By End-user 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2023 17.22.2.1. By Component 17.22.2.2. By Analysis Type 17.22.2.3. By Sports 17.22.2.4. By End-user 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2023 17.23.2.1. By Component 17.23.2.2. By Analysis Type 17.23.2.3. By Sports 17.23.2.4. By End-user 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Component 18.3.3. By Analysis Type 18.3.4. By Sports 18.3.5. By End-user 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Agile Sports Analytics, LLC 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.2. Catapult Sports 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.3. ChyronHego Corporation 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.4. Deltatre 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.5. Experfy Inc. 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.6. Genius Sports Group 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.7. IBM Corporation 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.8. Oracle Corporation 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.9. SAP SE 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.10. SAS Institute Inc. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.11. Sportradar AG 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.12. Stats Perform 19.1.12.1. Overview 19.1.12.2. Product Portfolio 19.1.12.3. Profitability by Market Segments 19.1.12.4. Sales Footprint 19.1.12.5. Strategy Overview 19.1.12.5.1. Marketing Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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