Enterprise Application To Person Sms Market

Enterprise A2P SMS Market - Driven by Surging Adoption of 2FA (Two-Factor Authentication) Process: Global Industry Analysis and Opportunity Assessment, 2015 - 2025

Introduction

Application to Person (A2P) enterprise messaging is an advanced technology that uses a specific application for generating Short Message Service (SMS) and transmitting it to a mobile subscriber. SMS is supported by all mobile handsets equipped supporting any of the operating systems including Android, iOS, Symbian or Windows. With increasing mobile subscriber base the future prospects of enterprise A2P SMS market remain progressive. Growing adoption of transactional A2P messages by BFSI industry is one of the primary factor to drive the market growth during the forecast period. Transactional A2P messages are send in the form of post transaction notifications and one time password (OTP) to its customers. Major applications of A2P SMS include: Customer Relationship Manager (CRM) and business services, inquiry and search-related services, interactive services, pushed content services and marketing/promotional campaigns.

enterprise-application-to-person-sms-market

Market Dynamics

Major end-users of enterprise A2P SMS market includes financial institutions and banking, gaming, travel and transport, retail, health and hospitality. Enterprise A2P messaging services are also used for applications which necessitates to establish a wide communication channel between the sender and the receiver, such as mass voting for contests, announcements, charity and other such uses. Additionally, enterprise A2P messaging services are used for promotional campaigns by enterprises in order to promote events, brands and other activities. Search and inquiry-related services segments, which include messaging-enabled services that can be availed by users by feeding in certain information is also witnessing traction countries in emerging regions such as Asia Pacific and Middle East and Africa owing to growing customer base of mobile phones.

Rising volumes of A2P messages, driven by growing transactions via mobile payments, mobile banking, and mobile marketing activities is contributing to the market growth of the enterprise A2P SMS market. Additionally, technological innovations and development of new SMS platform tools with integrated application programming interfaces (APIs) are further contributing to market growth.

Market Overview

A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS for enterprises. The global enterprise A2P SMS market was valued at US$ 23.4 billion in 2014 and is expected to increase at a CAGR of 6.0% during the forecast period (2015-2025). Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors propelling growth of this market.

The report classifies the market based on the traffic as national and multi-country. In the traffic segment, the multi-country traffic sub-segment was valued US$ 3.1 billion in 2014 and is anticipated to register a CAGR of 7.5% during the forecast period. This growth is primarily driven by growth in the e-Commerce and BFSI industry. A2P messaging services are being extensively adopted by enterprises such as banks and credit card providers for issuing one-time passwords (OTPs) for transaction verifications or for processing customer verification for e-Commerce transactions.

In the applications segment, customer relationships management (CRM) services is one of the promising growth sectors. Messages sent for authentication purposes such as OTPs (One Time Password) and confirmation messages for delivering any service or product across online retail trading is propelling growth of this segment. Promotional campaign service was one of the largest application segments in terms of value in 2014. This growth is attributed to increase in promotional campaigns by enterprises and businesses globally.

The report classifies the market based on the enterprise tools into two segments namely: cloud API messaging platforms and traditional and managed messaging services. The cloud API messaging platform segment was valued US$ 105.8 Mn in 2014. Revenue from this segment is expected to expand at a CAGR of 64.8% during the forecast period. This high growth is primarily attributed to the advantages offered by cloud API messaging platform, which includes low-cost, high flexibility and automatically scalable model with reliable services.

Asia Pacific was the largest market for A2P SMS and held the largest share of the total A2P SMS market in 2014. The growth is primarily attributed to promotional application and customer relationship management service segments. Given the high concentration of feature phones/basic mobile phones in this region, marketers have been promoting their clients (end-user enterprises) by sending advertising SMSs to mobile phone service subscribers. Moreover, with enormous potential in emerging regions such as Asia Pacific, multinational companies are focusing on penetrating this market in order to increase customer base. This is expected to offer potential growth opportunities for A2P SMS platform providers, SMS aggregators and SMS marketers in the near future.

enterprise-application-to-person-sms-market

The global enterprise A2P SMS market is highly fragmented with various players such as SMS aggregators, bulk SMS providers, SMS gateway providers, marketers or resellers and telecom operators contributing to market revenue. Currently, telecom operators along with SMS aggregators and other stakeholders account for major share of the A2P SMS market. SAP SE, Syniverse Holdings Inc., OpenMarket, Inc., CLX Communications AB and Mblox Inc. are some of the key players operating in the enterprise A2P SMS market. Other emerging players of this market include: Nexmo Inc., Ogangi Corporation, Twilio Inc., FortyTwo Telecom AB and AMD Telecom S.A.

Report Synopsis

Future Market Insights offers a 10-year forecast for the global enterprise A2P SMS market between 2015 and 2025. In terms of value, the market is expected to register a CAGR of 6.0% during the forecast period. This study demonstrates market dynamics and trends in seven regions, which influence the current nature and future status of the enterprise A2P SMS Market over the forecast period.

Report Description

This research report on the enterprise A2P SMS market provides a detailed analysis of applications of A2P SMS and helps in understanding driving forces behind the popularity of this service across different end-user industries. The report includes extensive analysis of the key industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on traffic, tools, applications and verticals across different geographies such as North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan and Middle East & Africa.

With increase in marketing initiatives via mobile platforms by enterprises, A2P SMS is emerging as a key market for mobile network operators and SMS aggregators. Growing mobile subscriber base and feasibility of sending A2P SMS to every mobile phone is bolstering growth of the A2P SMS market; benefiting a large group of market participants including premium messaging integrators & aggregators, content and messaging software developers. For organisations such as financial services or ticketing providers, A2P messaging is one of the safest and most instant options for communication.

The enterprise A2P SMS market report starts with an overview of enterprise A2P SMS market in terms of value. In addition, this section includes FMI’s analysis of the key trends, drivers and restraints from the supply, demand and economy side, which are influencing the global enterprise A2P SMS market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included in this report to facilitate clients with crystal clear decision-making insights.

On the basis of traffic, the market is segmented into national and multi-country. On the basis of tools, Enterprise A2P SMS Market is segmented into cloud API messaging platform and traditional and managed messaging services. On the basis of applications, enterprise A2P SMS market is segmented into pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) service and others (inquiry and search related services). CRM services are further sub segmented into two-factor authentication (includes OTP) and others (includes product shipment SMS). On the basis of verticals, Enterprise A2P SMS market is segmented into financial institutions and banking, gaming, travel and transport, retail, health and hospitality. A detailed analysis has been provided for every segment in terms of market size analysis for enterprise A2P SMS market across the globe.

The subsequent sections provide detailed analysis on the traffic, tools, applications, verticals and regions of the Enterprise A2P SMS Market report. The sections provide detailed analysis covering key trends, absolute dollar opportunity and BPS Analysis.

The next section of the report highlights enterprise A2P SMS adoption by regions. It provides a market outlook for 2015–2025 and sets the forecast within the context of the enterprise A2P SMS ecosystem, including new technological developments as well as service offerings in the enterprise A2P SMS market. This study discusses the key region trends contributing to growth of the enterprise A2P SMS market globally, as well as analyses the degree at which drivers are influencing this market in each region. Key regions assessed in this report include North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan and Middle East & Africa.

All the above sections, by traffic, tools, applications, verticals and by regions, enable evaluation of the present scenario and the growth prospects of the enterprise A2P SMS market for the period: 2015 –2025. We have considered 2014 as the base year and provide data for the trailing 12 months.

To calculate the enterprise A2P SMS market size, we have also considered revenue generated by enterprise A2P SMS service providers. The forecast presented here assesses the total revenue by value across the ecosystem of enterprise A2P SMS market. In order to offer an accurate forecast, we estimated the current market size, which forms the basis of enterprise A2P SMS market during the forecast period. Given the characteristics of the market, triangulation research methodology was adopted, which estimates the outcome of three different types of analyses, based on supply side, downstream industry demand and economic envelope.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the enterprise A2P SMS market.

As previously highlighted, the enterprise A2P SMS market is split into a number of segments. The report segments the market in terms of traffic, tools, applications, verticals and by regions. These segments are analysed in terms of Basis Point Share to understand individual segment’s relative contributions to market growth. This detailed level of information is important for the identification of various key trends of the enterprise A2P SMS market.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the enterprise A2P SMS market.

In the final section of the report, A2P SMS market competitive landscape is included to provide client with a Dashboard view, based on categories of provider in the value chain, presence in A2P SMS portfolio and key differentiators. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to a market segment in the A2P SMS value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in enterprise A2P SMS marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the enterprise A2P SMS areas. Key players covered in the scope of this report includes OpenMarket Inc., SAP SE, Syniverse Holdings Inc., Twilio Inc., Nexmo Inc., CLX Communications AB, MBlox Inc., AMD Telecom S.A., and FortyTwo Telecom AB.

Key Segments Covered

  • By Traffic
    • National
    • Multi-country
  • By Tool
    • Cloud API Messaging Platform
    • Traditional and Managed Messaging Services
  • By Applications
    • Pushed Content Services
    • Interactive Services
    • Promotional Campaigns
    • Customer Relationship Management (CRM) Service
      • Two-factor authentication (includes OTP)
      • Others
    • Others (Inquiry And Search Related Services)
  • By Verticals
    • Financial institutions and Banking
    • Gaming
    • Travel and Transport
    • Retail
    • Health and Hospitality
    • Others

Key Regions/Countries Covered

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Western Europe
    • Germany
    • France
    • U.K.
    • Spain
    • Italy
    • Nordic
    • Benelux
    • Rest of Western Europe
  • Asia Pacific Excluding Japan (APEJ)
    • China
    • India
    • ASEAN
    • Australia and New Zealand
    • Rest of APEJ
  • Japan
  • Middle East & Africa
    • GCC
    • North Africa
    • South Africa
    • Rest of MEA

Key Companies

  • Open Market Inc.
  • SAP SE
  • Syniverse Holdings Inc.
  • Twilio Inc.
  • Nexmo Inc.
  • CLX Communications AB
  • MBlox Inc.
  • AMD Telecom SA
  • FortyTwo Telecom AB

Table Of Content

1. Global Enterprise A2P SMS Market- Executive Summary

2. Assumptions & Acronyms Used

3. Research Methodology

4. Market Overview

4.1. Introduction

4.1.1. Global Enterprise A2P SMS Market Definition

4.1.2. Global Enterprise A2P SMS Market Taxonomy

4.2. Global Enterprise A2P SMS Market Dynamics

4.2.1. Drivers

4.2.2. Restraints

4.3. Value Chain

4.4. Global Enterprise A2P SMS Market Forecast, 2015-2025

4.4.1. Global Enterprise A2P SMS Market Size (Value) Forecast

4.4.1.1. Y-o-Y Growth Projections

4.4.1.2. Absolute $ Opportunity

4.5. Global Enterprise A2P SMS Market Trends

4.6. Global Enterprise A2P SMS Market Snapshot (2014)

4.6.1. Market Share By Traffic

4.6.2. Market Share By Tool

4.6.3. Market Share By Applications

4.6.4. Market Share By Verticals

4.6.5. Market Share By Regions

5. Global Enterprise A2P SMS Market Analysis, By Traffic

5.1. Introduction

5.1.1. Y-o-Y Growth Comparison, By Traffic

5.1.2. Basis Point Share (BPS) Analysis, By Traffic

5.2. Global Enterprise A2P SMS Market Forecast By Traffic

5.2.1. National

5.2.1.1. Absolute $ Opportunity

5.2.1.2. Market Value Forecast, By Region

5.2.2. Multi-country

5.2.2.1. Absolute $ Opportunity

5.2.2.2. Market Value Forecast, By Region

5.3. Global Enterprise A2P SMS Market Attractiveness Analysis, By Traffic

6. Global Enterprise A2P SMS Market Analysis, By Tool

6.1. Introduction

6.1.1. Y-o-Y Growth Comparison, By Tool

6.1.2. Basis Point Share (BPS) Analysis, By Tool

6.2. Global Enterprise A2P SMS Market Forecast By Tool

6.2.1. Cloud API Messaging Platform

6.2.1.1. Absolute $ Opportunity

6.2.1.2. Market Value Forecast, By Region

6.2.2. Traditional and Managed Messaging Services

6.2.2.1. Absolute $ Opportunity

6.2.2.2. Market Value Forecast, By Region

6.3. Global Enterprise A2P SMS Market Attractiveness Analysis, By Tool

6.4. Prominent Trends

7. Global Enterprise A2P SMS Market Analysis, By Applications

7.1. Introduction

7.1.1. Y-o-Y Growth Comparison, By Applications

7.1.2. Basis Point Share (BPS) Analysis, By Applications

7.2. Global Enterprise A2P SMS Market Forecast By Applications

7.2.1. Pushed Content Services 

7.2.1.1. Absolute $ Opportunity

7.2.1.2. Market Value Forecast, By Region

7.2.2. Interactive Services 

7.2.2.1. Absolute $ Opportunity

7.2.2.2. Market Value Forecast, By Region

7.2.3. Promotional Campaigns 

7.2.3.1. Absolute $ Opportunity

7.2.3.2. Market Value Forecast, By Region

7.2.4. Customer relationship management (CRM) services

7.2.4.1. Absolute $ Opportunity

7.2.4.2. Market Value Forecast, By Region

7.2.4.2.1. Two-factor authentication (includes OTP)

7.2.4.2.2. Others (includes product shipment SMS)

7.2.5. Others (Inquiry and search related services)

7.2.5.1. Absolute $ Opportunity

7.2.5.2. Market Value Forecast, By Region

7.3. Global Enterprise A2P SMS Market Attractiveness Analysis, By Applications

7.4. Prominent Trends

8. Global Enterprise A2P SMS Market Analysis, By Verticals

8.1. Introduction

8.1.1. Y-o-Y Growth Comparison, By Verticals

8.1.2. Basis Point Share (BPS) Analysis, By Verticals

8.2. Global Enterprise A2P SMS Market Forecast By Verticals

8.2.1. Financial institutions and Banking 

8.2.1.1. Absolute $ Opportunity

8.2.1.2. Market Value Forecast, By Region

8.2.2. Gaming 

8.2.2.1. Absolute $ Opportunity

8.2.2.2. Market Value Forecast, By Region

8.2.3. Travel and Transport 

8.2.3.1. Absolute $ Opportunity

8.2.3.2. Market Value Forecast, By Region

8.2.4. Health and Hospitality 

8.2.4.1. Absolute $ Opportunity

8.2.4.2. Market Value Forecast, By Region

8.2.5. Retail

8.2.5.1. Absolute $ Opportunity

8.2.5.2. Market Value Forecast, By Region

8.2.6. Others 

8.2.6.1. Absolute $ Opportunity

8.2.6.2. Market Value Forecast, By Region

8.3. Global Enterprise A2P SMS Market Attractiveness Analysis, By Verticals

8.4. Prominent Trends

9. Global Enterprise A2P SMS Market Analysis, By Region

9.1. Introduction

9.1.1. Y-o-Y Growth Projections, By Region

9.1.2. Basis Point Share (BPS) Analysis, By Region

9.2. Global Enterprise A2P SMS Market Forecast By Region

9.2.1. North America Market Value Forecast

9.2.2. Latin America Market Value Forecast

9.2.3. Asia Pacific excluding Japan Market Value Forecast

9.2.4. Japan Market Value Forecast

9.2.5. Eastern Europe Market Value Forecast

9.2.6. Western Europe Market Value Forecast

9.2.7. Middle East & Africa Market Value Forecast

9.3. Regional Attractiveness Analysis

10. North America Enterprise A2P SMS Market Analysis

10.1. Introduction

10.1.1. Y-o-Y Growth Projections, By Country

10.1.2. Basis Point Share (BPS) Analysis, By Country

10.1.3. Key Regulations

10.1.4. Key Trends

10.2. North America Enterprise A2P SMS Market Forecast

10.2.1. Market Value Forecast By Country

10.2.1.1. U.S. Absolute $ Opportunity

10.2.1.2. Canada Absolute $ Opportunity

10.2.2. Market Value Forecast By Traffic

10.2.2.1. National

10.2.2.2. Multi-country

10.2.3. Market Value Forecast By Tool

10.2.3.1. Cloud API Messaging Platform

10.2.3.2. Traditional and Managed Messaging Services

10.2.4. Market Value Forecast By Applications

10.2.4.1. Pushed Content Services

10.2.4.2. Interactive Services

10.2.4.3. Promotional Campaigns

10.2.4.4. Customer relationship management (CRM) service

10.2.4.4.1. Two factor authentication

10.2.4.4.2. Others

10.2.4.5. Others (Inquiry and search related services)

10.2.5. Market Value Forecast By verticals

10.2.5.1. Financial institutions and Banking

10.2.5.2. Gaming

10.2.5.3. Travel and Transport

10.2.5.4. Health and Hospitality

10.2.5.5. Retail

10.2.5.6. Others

10.2.6. Enterprise A2P SMS Market Attractiveness Analysis

10.2.6.1. By Traffic

10.2.6.2. By Tool

10.2.6.3. By Applications

10.2.6.4. By verticals

10.2.7. Drivers & Restraints: Impact Analysis

11. Latin America Enterprise A2P SMS Market Analysis

11.1. Introduction

11.1.1. Y-o-Y Growth Projections, By Country

11.1.2. Basis Point Share (BPS) Analysis, By Country

11.1.3. Key Regulations

11.1.4. Key Trends

11.2. Latin America Enterprise A2P SMS Market Forecast

11.2.1. Market Value Forecast By Country

11.2.1.1. Mexico Absolute $ Opportunity

11.2.1.2. Brazil Absolute $ Opportunity

11.2.1.3. Rest of Latin America Absolute $ Opportunity

11.2.2. Market Value Forecast By Traffic

11.2.2.1. National

11.2.2.2. Multi-country

11.2.3. Market Value Forecast By Tool

11.2.3.1. Cloud API Messaging Platform

11.2.3.2. Traditional and Managed Messaging Services

11.2.4. Market Value Forecast By Applications

11.2.4.1. Pushed Content Services

11.2.4.2. Interactive Services

11.2.4.3. Promotional Campaigns

11.2.4.4. Customer relationship management (CRM) service

11.2.4.4.1. Two factor authentication

11.2.4.4.2. Others

11.2.4.5. Others (Inquiry and search related services)

11.2.5. Market Value Forecast By verticals

11.2.5.1. Financial institutions and Banking

11.2.5.2. Gaming

11.2.5.3. Travel and Transport

11.2.5.4. Health and Hospitality

11.2.5.5. Retail

11.2.5.6. Others

11.2.6. Enterprise A2P SMS Market Attractiveness Analysis

11.2.6.1. By Traffic

11.2.6.2. By Tool

11.2.6.3. By Applications

11.2.6.4. By verticals

11.2.7. Drivers & Restraints: Impact Analysis

12. APAC excluding Japan Enterprise A2P SMS Market Analysis

12.1. Introduction

12.1.1. Y-o-Y Growth Projections, By Country

12.1.2. Basis Point Share (BPS) Analysis, By Country

12.1.3. Key Regulations

12.1.4. Key Trends

12.2. APAC excluding Japan Enterprise A2P SMS Market Forecast

12.2.1. Market Value Forecast By Country

12.2.1.1. China Absolute $ Opportunity

12.2.1.2. India Absolute $ Opportunity

12.2.1.3. ASEAN Absolute $ Opportunity

12.2.1.4. Australia and New Zealand Absolute $ Opportunity

12.2.1.5. Rest of APAC excluding Japan Absolute $ Opportunity

12.2.2. Market Value Forecast By Traffic

12.2.2.1. National

12.2.2.2. Multi-country

12.2.3. Market Value Forecast By Tool

12.2.3.1. Cloud API Messaging Platform

12.2.3.2. Traditional and Managed Messaging Services

12.2.4. Market Value Forecast By Applications

12.2.4.1. Pushed Content Services

12.2.4.2. Interactive Services

12.2.4.3. Promotional Campaigns

12.2.4.4. Customer relationship management (CRM) service

12.2.4.4.1. Two factor authentication

12.2.4.4.2. Others

12.2.4.5. Others (Inquiry and search related services)

12.2.5. Market Value Forecast By verticals

12.2.5.1. Financial institutions and Banking

12.2.5.2. Gaming

12.2.5.3. Travel and Transport

12.2.5.4. Health and Hospitality

12.2.5.5. Retail

12.2.5.6. Others

12.2.6. Enterprise A2P SMS Market Attractiveness Analysis

12.2.6.1. By Traffic

12.2.6.2. By Tool

12.2.6.3. By Applications

12.2.6.4. By verticals

12.2.7. Drivers & Restraints: Impact Analysis

13. Japan Enterprise A2P SMS Market Analysis

13.1. Introduction

13.1.1. Y-o-Y Growth Projections

13.1.2. Absolute $ Opportunity

13.1.3. Key Regulations

13.1.4. Key Trends

13.2. Japan Enterprise A2P SMS Market Forecast

13.2.1. Market Value Forecast By Traffic

13.2.1.1. National

13.2.1.2. Multi-country

13.2.2. Market Value Forecast By Tool

13.2.2.1. Cloud API Messaging Platform

13.2.2.2. Traditional and Managed Messaging Services

13.2.3. Market Value Forecast By Applications

13.2.3.1. Pushed Content Services

13.2.3.2. Interactive Services

13.2.3.3. Promotional Campaigns

13.2.3.4. Customer relationship management (CRM) service

13.2.3.4.1. Two factor authentication

13.2.3.4.2. Others

13.2.3.5. Others (Inquiry and search related services)

13.2.4. Market Value Forecast By verticals

13.2.4.1. Financial institutions and Banking

13.2.4.2. Gaming

13.2.4.3. Travel and Transport

13.2.4.4. Health and Hospitality

13.2.4.5. Retail

13.2.4.6. Others

13.2.5. Enterprise A2P SMS Market Attractiveness Analysis

13.2.5.1. By Traffic

13.2.5.2. By Tool

13.2.5.3. By Applications

13.2.5.4. By verticals

13.2.6. Drivers & Restraints: Impact Analysis

14. Eastern Europe Enterprise A2P SMS Market Analysis

14.1. Introduction

14.1.1. Y-o-Y Growth Projections, By Country 

14.1.2. Basis Point Share (BPS) Analysis, By Country

14.1.3. Key Regulations

14.1.4. Key Trends

14.2. Eastern Europe Enterprise A2P SMS Market Forecast

14.2.1. Market Value Forecast By Country/Region

14.2.1.1. Russia Absolute $ Opportunity

14.2.1.2. Poland Absolute $ Opportunity

14.2.1.3. Rest of Eastern Europe Absolute $ Opportunity

14.2.2. Market Value Forecast By Traffic

14.2.2.1. National

14.2.2.2. Multi-country

14.2.3. Market Value Forecast By Tool

14.2.3.1. Cloud API Messaging Platform

14.2.3.2. Traditional and Managed Messaging Services

14.2.4. Market Value Forecast By Applications

14.2.4.1. Pushed Content Services

14.2.4.2. Interactive Services

14.2.4.3. Promotional Campaigns

14.2.4.4. Customer relationship management (CRM) service

14.2.4.4.1. Two factor authentication

14.2.4.4.2. Others

14.2.4.5. Others (Inquiry and search related services)

14.2.5. Market Value Forecast By verticals

14.2.5.1. Financial institutions and Banking

14.2.5.2. Gaming

14.2.5.3. Travel and Transport

14.2.5.4. Health and Hospitality

14.2.5.5. Retail

14.2.5.6. Others

14.2.6. Enterprise A2P SMS Market Attractiveness Analysis

14.2.6.1. By Traffic

14.2.6.2. By Tool

14.2.6.3. By Applications

14.2.6.4. By verticals

14.2.7. Drivers & Restraints: Impact Analysis

15. Western Europe Enterprise A2P SMS Market Analysis

15.1. Introduction

15.1.1. Y-o-Y Growth Projections, By Country 

15.1.2. Basis Point Share (BPS) Analysis, By Country

15.1.3. Key Regulations

15.1.4. Key Trends

15.2. Western Europe Enterprise A2P SMS Market Forecast

15.2.1. Market Value Forecast By Country/Region

15.2.1.1. Germany Absolute $ Opportunity

15.2.1.2. France Absolute $ Opportunity

15.2.1.3. U.K. Absolute $ Opportunity

15.2.1.4. Spain Absolute $ Opportunity

15.2.1.5. Italy Absolute $ Opportunity

15.2.1.6. Nordic Absolute $ Opportunity

15.2.1.7. Benelux Absolute $ Opportunity

15.2.1.8. Rest of Western Europe Absolute $ Opportunity

15.2.2. Market Value Forecast By Traffic

15.2.2.1. National

15.2.2.2. Multi-country

15.2.3. Market Value Forecast By Tool

15.2.3.1. Cloud API Messaging Platform

15.2.3.2. Traditional and Managed Messaging Services

15.2.4. Market Value Forecast By Applications

15.2.4.1. Pushed Content Services

15.2.4.2. Interactive Services

15.2.4.3. Promotional Campaigns

15.2.4.4. Customer relationship management (CRM) service

15.2.4.4.1. Two factor authentication

15.2.4.4.2. Others

15.2.4.5. Others (Inquiry and search related services)

15.2.5. Market Value Forecast By verticals

15.2.5.1. Financial institutions and Banking

15.2.5.2. Gaming

15.2.5.3. Travel and Transport

15.2.5.4. Health and Hospitality

15.2.5.5. Retail

15.2.5.6. Others

15.2.6. Enterprise A2P SMS Market Attractiveness Analysis

15.2.6.1. By Traffic

15.2.6.2. By Tool

15.2.6.3. By Applications

15.2.6.4. By verticals

15.2.7. Drivers & Restraints: Impact Analysis

16. Middle East & Africa (MEA) Enterprise A2P SMS Market Analysis

16.1. Introduction

16.1.1. Y-o-Y Growth Projections, By Country 

16.1.2. Basis Point Share (BPS) Analysis, By Country 

16.1.3. Key Regulations

16.1.4. Key Trends

16.2. MEA Enterprise A2P SMS Market Forecast

16.2.1. Market Value Forecast By Country/Region

16.2.1.1. GCC Absolute $ Opportunity

16.2.1.2. N. Africa Absolute $ Opportunity

16.2.1.3. S. Africa Absolute $ Opportunity

16.2.1.4. Rest of MEA Absolute $ Opportunity

16.2.2. Market Value Forecast By Traffic

16.2.2.1. National

16.2.2.2. Multi-country

16.2.3. Market Value Forecast By Tool

16.2.3.1. Cloud API Messaging Platform

16.2.3.2. Traditional and Managed Messaging Services

16.2.4. Market Value Forecast By Applications

16.2.4.1. Pushed Content Services

16.2.4.2. Interactive Services

16.2.4.3. Promotional Campaigns

16.2.4.4. Customer relationship management (CRM) service

16.2.4.4.1. Two factor authentication

16.2.4.4.2. Others

16.2.4.5. Others (Inquiry and search related services)

16.2.5. Market Value Forecast By verticals

16.2.5.1. Financial institutions and Banking

16.2.5.2. Gaming

16.2.5.3. Travel and Transport

16.2.5.4. Health and Hospitality

16.2.5.5. Retail

16.2.5.6. Others

16.2.6. Enterprise A2P SMS Market Attractiveness Analysis

16.2.6.1. By Traffic

16.2.6.2. By Tool

16.2.6.3. By Applications

16.2.6.4. By verticals

16.2.7. Drivers & Restraints: Impact Analysis

17. Competition Landscape

17.1. Competition Dashboard

17.2. Market Structure

17.3. Company Profiles

17.3.1. OpenMarket Inc.

17.3.1.1. Revenue

17.3.1.2. Products/Brand Offerings

17.3.1.3. Company Highlights

17.3.2. SAP Mobile Services

17.3.3. Syniverse Holdings Inc.

17.3.4. Twilio Inc.

17.3.5. Nexmo Inc.

17.3.6. CLX Communications AB

17.3.7. Mblox Inc.

17.3.8. FortyTwo Telecom AB

17.3.9. AMD Telecom S.A

List of Tables

Table 1: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By National Traffic, 2014–2025

Table 2: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Multi-country Traffic, 2014–2025

Table 3: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Cloud API Messaging Platform, 2014–2025

Table 4: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Traditional and Managed Messaging Service, 2014–2025

Table 5: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Pushed Content Services, 2014–2025

Table 6: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Interactive Services, 2014–2025

Table 7: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Promotional Campaigns, 2014–2025

Table 8: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By CRM Services, 2014–2025

Table 9: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By CRM Services Application (2FA and Others), 2014–2025

Table 10: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Others (inquiry and search related) Services, 2014–2025

Table 11: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Financial Institutions and Banking, 2014–2025

Table 12: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Gaming, 2014–2025

Table 13: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Travel and Transport, 2014–2025

Table 14: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Health and Hospitality, 2014–2025

Table 15: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Retail, 2014–2025

Table 16: Global Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Others, 2014–2025

Table 17: Global Enterprise A2P SMS Market Value Forecast (US$ Mn) By Region, 2014–2025

Table 18: North America Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Country, 2014 – 2025

Table 19: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 20: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 21: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 22: North America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

Table 23: Latin America Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Country, 2014 – 2025

Table 24: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 25: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 26: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 27: Latin America Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

Table 28: APEJ Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Country, 2014 – 2025

Table 29: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 30: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 31: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 32: APEJ Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

Table 33: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 34: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 35: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 36: Japan Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

Table 37: Eastern Europe Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Country, 2014 – 2025

Table 38: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 39: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 40: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 41: Eastern Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

Table 42: Western Europe Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Country, 2014 – 2025

Table 43: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 44: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 45: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 46: Western Europe Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

Table 47: MEA Enterprise A2P SMS Market Value Forecast and Absolute $ Opportunity (US$ Mn) By Country, 2014 – 2025

Table 48: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Traffic Segment, 2014 – 2025

Table 49: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Tool Segment, 2014 – 2025

Table 50: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Applications, 2014–2025

Table 51: MEA Enterprise A2P SMS Market Value Forecast (US$ Mn) By Verticals, 2014–2025

List of Figures

Figure 1: Global Enterprise A2P SMS Market Absolute $ Opportunity, 2014 – 2025

Figure 2: Global Enterprise A2P SMS Market Y-o-Y Growth, 2015 – 2025

Figure 3: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Traffic, 2015 – 2025

Figure 4: Global Enterprise A2P SMS Market Value Share By Traffic, 2014 & 2025

Figure 5: Global Enterprise A2P SMS Market Attractiveness By Traffic, 2025

Figure 6: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Tool, 2015 – 2025

Figure 7: Global Enterprise A2P SMS Market Value Share By Tool, 2014 & 2025

Figure 8: Global Enterprise A2P SMS Market Attractiveness By Tool, 2025

Figure 9: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Applications, 2015 – 2025

Figure 10: Global Enterprise A2P SMS Market Value Share By Applications, 2014 & 2025

Figure 11: Global Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 12: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Verticals, 2015 – 2025

Figure 13: Global Enterprise A2P SMS Market Value Share By Verticals, 2014 & 2025

Figure 14: Global Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 15: Global Enterprise A2P SMS Market Y-o-Y Growth Comparison By Region, 2015 – 2025

Figure 16: Global Enterprise A2P SMS Market Value Share By Region, 2014 & 2025

Figure 17: Global Enterprise A2P SMS Market Attractiveness By Region, 2025

Figure 18: North America Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2015 – 2025

Figure 19: North America Enterprise A2P SMS Market Value Share By Country, 2014 & 2025

Figure 20: North America Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 21: North America Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 22: North America Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 23: North America Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 24: Latin America Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2015 – 2025

Figure 25: Latin America Enterprise A2P SMS Market Value Share By Country, 2014 & 2025

Figure 26: Latin America Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 27: Latin America Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 28: Latin America Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 29: Latin America Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 30: APEJ Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2015 – 2025

Figure 31: APEJ Enterprise A2P SMS Market Value Share By Country, 2014 & 2025

Figure 32: APEJ Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 33: APEJ Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 34: APEJ Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 35: APEJ Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 36: Japan Enterprise A2P SMS Market Absolute $ Opportunity, 2014 – 2025

Figure 37: Japan Enterprise A2P SMS Market Y-o-Y Growth, 2015 – 2025

Figure 38: Japan Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 39: Japan Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 40: Japan Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 41: Japan Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 42: Eastern Europe Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2015 – 2025

Figure 43: Eastern Europe Enterprise A2P SMS Market Value Share By Country, 2014 & 2025

Figure 44: Eastern Europe Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 45: Eastern Europe Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 46: Eastern Europe Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 47: Eastern Europe Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 48: Western Europe Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2015 – 2025

Figure 49: Western Europe Enterprise A2P SMS Market Value Share By Country, 2014 & 2025

Figure 50: Western Europe Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 51: Western Europe Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 52: Western Europe Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 53: Western Europe Enterprise A2P SMS Market Attractiveness By Verticals, 2025

Figure 54: MEA Enterprise A2P SMS Market Y-o-Y Growth Comparison By Country, 2015 – 2025

Figure 55: MEA Enterprise A2P SMS Market Value Share By Country, 2014 & 2025

Figure 56: MEA Enterprise A2P SMS Market Attractiveness By Traffic Segment, 2025

Figure 57: MEA Enterprise A2P SMS Market Attractiveness By Tool Segment, 2025

Figure 58: MEA Enterprise A2P SMS Market Attractiveness By Applications, 2025

Figure 59: MEA Enterprise A2P SMS Market Attractiveness By Verticals, 2025