Cloud API and Management Platforms and Middleware Market Outlook (2023 to 2033)

The global cloud API, management platforms, and middleware market are likely to reach USD 1,553.7 million by 2033, up from USD 1,077.0 million in 2023, advancing at a CAGR of 3.7% during the forecast period.

During the forecasting period, the development of Internet of things (IoT) holds the potential to expand new cloud API and management platforms and middleware opportunities, eventually increasing the market growth.

The market cloud API, management platforms, and middleware are expected to enhance in the coming years due to the rise in demand for high operational efficiency and DevOps automation among development engineers to shorten the time to market for product launches.

Moreover, it has been observed that a number of standalone API vendors (pure-plays) have been acquired by large-scale enterprises in order to capitalize on the opportunity in cloud API and management platforms and the middleware market in the long run.

Attribute Details
Market Value (2023) USD 1,077.0 million
Market Anticipated Forecast Value (2033) USD 1,553.7 million
Market Projected Growth Rate (2023 to 2033) 3.7%

The primary growth factor behind the rise of cloud API market is identified as the emergence of the Internet of Things. As connected devices increase with the rise of IoT, the need of analysis and monitoring of those devices are also increasing, which can be done though cloud APIs.

In addition to this, several start-ups and small-scale enterprises are adopting assemble from components methodology that enables end users to use APIs to connect apps to IT assets, resulting in growth in the usage of cloud APIs.

Owing to the widespread use of cloud computing and the rise in the business demand of micro-services, the cloud API and management platforms and middleware market is expected to grow. On the other hand, rise in digitization and intense adoption of analytics and cloud technologies are also having positive impact on the market.

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What are Various Drivers and Restraints in the Cloud API and Management Platforms and Middleware Market?

Cloud API and management platforms and the middleware market are fast picking up due to the wide adoption of mobile and cloud applications for back-end services and the wide adoption of microservices-based architectures by enterprises.

These applications comprise small, independent processes that communicate via API, creating demand for cloud API and management platforms and middleware.

The challenge faced by the market is that many large-scale enterprises have applications with point-to-point integration, which is not well documented, thereby making integrating these applications with modern apps. Hence, if there is a restriction on the company's IT budget (spending), the companies tend to side-line services comprising cloud APIs.

What Components as a Part Cloud API Management Solution are Offered by a Cloud API Platform Vendor?

  • API developer portal: Developers can explore APIs, register for access and obtain keys. It also contains documentation, policies and rules on the usage of the cloud APIs.
  • API gateway: It includes the design and deployment of cloud APIs with the ability to route requests to and from endpoints and between gateway instances
  • Life-cycle management and operations: The life-cycle manager manages the entire life-cycle of the cloud API platform, i.e., build, test and stage, production, and operations.

Apart from this, the cloud API management solutions also offer additional services such as security, analytics, and platform add-ons such as bot prevention by stopping bad bot traffic, internet of thing APIs by building apps that connect to multiple devices, and monetization by offering flexible rate plans.

Sudip Saha
Sudip Saha

Principal Consultant

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Which Region Is Projected To Lead The Cloud API And Management Platforms And Middleware Market?

Cloud API and management platforms and middleware market share are currently dominated by the North American region and account for over 50% in 2022 on account of the increase in the use of cloud-based services. Due to the presence of advanced IT infrastructure, several significant players are operating in this area, shaping the market trends.

Additionally, during the projected period, North American nations' high IT expenditure capacity significantly contributes to the expansion of cloud API and management platforms and the middleware market in this region.

What are the Growth Prospects for Europe Cloud API and Management Platforms and Middleware Market?

By 2022, Europe is anticipated to get hold of cloud API and management platforms and a middleware market share of 25.5% in 2022 as healthcare and government sectors are shifting towards the usage of cloud-based services.

The European Union (EU) Information and Communication Technology (ICT) sector contributed USD 644.75 billion to the market for cloud API and management platforms and middleware in 2015, indicating that it is experiencing a period of sustained expansion.

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How is the Start-Up Ecosystem in the Cloud API and Management Platforms and Middleware Market?

Business models vary throughout time, sometimes due to market shifts and other times due to technological advancements, which leads to the birth of exciting new trends.

Such cloud API and management platforms and middleware market trends are brought about by numerous start-ups that are emerging in the market lately.

Upbound is a cloud-native computing firm offering businesses a multi-cloud platform to combine various cloud environments into a single cloud environment.

Users can use multiple private and public cloud environments to run, scale, and optimize their services. It offers a platform for automation that enables businesses to create scalable cloud services. Cost optimization, capacity overflow, failover, policy enforcement, and portability between clouds are among the features.

What is the Competition Landscape in the Cloud API and Management Platforms and Middleware Market?

Top companies in the cloud API and management platforms and middleware market are involved in various organic and inorganic strategies, including mergers and acquisitions, partnerships, and collaborations, thereby augmenting the market share.

A few of the recent developments in cloud API and management platforms and the middleware market are listed below:

  • January 2023: Google Cloud confirmed the broad release of Apigee Edge, their next-generation API management platform. Apigee Edge delivers a variety of additional features and capabilities, like support for microservices, analytics in real-time, and machine learning.
  • February 2023: IBM confirmed the purchase of TIBCO Mashery, a popular API management tool. The purchase will assist IBM to extend its API management portfolio and give clients a complete solution.

Key Players

  • Google
  • Software Inc.
  • IBM
  • Microsoft
  • TIBCO
  • Amazon Web Services, Inc.
  • Broadcom
  • Dell Inc.
  • Oracle
  • Salesforce
  • Axway
  • SAP SE
  • VMware, Inc.
  • Red Hat, Inc.
  • TWILIO INC.
  • UpCloud Ltd.
  • RACKSPACE US, INC.
  • Mulesoft, LLC
  • Informatica
  • Celigo, Inc.
  • Boomi, Inc.

Report Scope

Attribute Details
Growth Rate CAGR of 3.7% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Enterprises
  • Industry
  • Region
Regions Covered
  • North America
  • Latin America
  • Asia Pacific
  • The Middle East and Africa
  • Europe
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • Google
  • Software Inc.
  • IBM
  • Microsoft
  • TIBCO
  • Amazon Web Services, Inc.
  • Broadcom
  • Dell Inc.
  • Oracle
  • Salesforce
  • Axway
  • SAP SE
  • VMware, Inc.
  • Red Hat, Inc.
  • TWILIO INC.
  • UpCloud Ltd.
  • RACKSPACE US, INC.
  • Mulesoft, LLC
  • Informatica
  • Celigo, Inc.
  • Boomi, Inc.

Key Segments Profiled In The Cloud API And Management Platforms And Middleware Market Survey

By Enterprise:

  • Large-scale Enterprises
  • Medium-scale Enterprises
  • Small-scale Enterprises

By Industry:

  • Retail
  • Healthcare
  • Telecom
  • BFSI
  • Media & Entertainment
  • Hospitality
  • Education
  • Others

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • The Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Growth Potential of the Market?

The growth potential of the market is 3.7% through 2033.

What Hinders the Market Growth?

Budget limits drive enterprises to skip cloud API due to undocumented integrations.

Which Region is Projected to Lead the Market?

North America is projected to lead the market.

What is the Key Trend of the Market?

Rapid adoption of mobile/cloud apps, and microservices in enterprises.

What is the Growth Prospect for Europe’s Market?

Cloud services adoption in healthcare and government sectors propels Europe’s growth.

Table of Content
1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Enterprise, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise, 2023 to 2033

        5.3.1. Large-scale Enterprises

        5.3.2. Medium-scale Enterprises

        5.3.3. Small-scale Enterprises

    5.4. Y-o-Y Growth Trend Analysis By Enterprise, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Enterprise, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033

        6.3.1. Retail

        6.3.2. Healthcare

        6.3.3. Telecom

        6.3.4. BFSI

        6.3.5. Media & Entertainment

        6.3.6. Hospitality

        6.3.7. Education

        6.3.8. Others

    6.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Enterprise

        8.2.3. By Industry

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Enterprise

        8.3.3. By Industry

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Enterprise

        9.2.3. By Industry

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Enterprise

        9.3.3. By Industry

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Enterprise

        10.2.3. By Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Enterprise

        10.3.3. By Industry

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Enterprise

        11.2.3. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Enterprise

        11.3.3. By Industry

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Enterprise

        12.2.3. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Enterprise

        12.3.3. By Industry

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Enterprise

        13.2.3. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Enterprise

        13.3.3. By Industry

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Enterprise

        14.2.3. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Enterprise

        14.3.3. By Industry

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Enterprise

            15.1.2.2. By Industry

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Enterprise

            15.2.2.2. By Industry

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Enterprise

            15.3.2.2. By Industry

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Enterprise

            15.4.2.2. By Industry

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Enterprise

            15.5.2.2. By Industry

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Enterprise

            15.6.2.2. By Industry

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Enterprise

            15.7.2.2. By Industry

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Enterprise

            15.8.2.2. By Industry

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Enterprise

            15.9.2.2. By Industry

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Enterprise

            15.10.2.2. By Industry

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Enterprise

            15.11.2.2. By Industry

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Enterprise

            15.12.2.2. By Industry

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Enterprise

            15.13.2.2. By Industry

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Enterprise

            15.14.2.2. By Industry

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Enterprise

            15.15.2.2. By Industry

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Enterprise

            15.16.2.2. By Industry

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Enterprise

            15.17.2.2. By Industry

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Enterprise

            15.18.2.2. By Industry

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Enterprise

            15.19.2.2. By Industry

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Enterprise

            15.20.2.2. By Industry

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Enterprise

            15.21.2.2. By Industry

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Enterprise

            15.22.2.2. By Industry

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Enterprise

            15.23.2.2. By Industry

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Enterprise

        16.3.3. By Industry

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Google

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Software Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. IBM

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Microsoft

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. TIBCO

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Amazon Web Services, Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Broadcom

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Dell Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Oracle

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Salesforce

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

        17.1.11. Axway

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

        17.1.12. SAP SE

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

        17.1.13. VMware, Inc.

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

        17.1.14. Red Hat, Inc.

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

        17.1.15. TWILIO INC.

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segments

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

        17.1.16. UpCloud Ltd.

            17.1.16.1. Overview

            17.1.16.2. Product Portfolio

            17.1.16.3. Profitability by Market Segments

            17.1.16.4. Sales Footprint

            17.1.16.5. Strategy Overview

                17.1.16.5.1. Marketing Strategy

        17.1.17. RACKSPACE US, INC.

            17.1.17.1. Overview

            17.1.17.2. Product Portfolio

            17.1.17.3. Profitability by Market Segments

            17.1.17.4. Sales Footprint

            17.1.17.5. Strategy Overview

                17.1.17.5.1. Marketing Strategy

        17.1.18. Mulesoft, LLC

            17.1.18.1. Overview

            17.1.18.2. Product Portfolio

            17.1.18.3. Profitability by Market Segments

            17.1.18.4. Sales Footprint

            17.1.18.5. Strategy Overview

                17.1.18.5.1. Marketing Strategy

        17.1.19. Informatica

            17.1.19.1. Overview

            17.1.19.2. Product Portfolio

            17.1.19.3. Profitability by Market Segments

            17.1.19.4. Sales Footprint

            17.1.19.5. Strategy Overview

                17.1.19.5.1. Marketing Strategy

        17.1.20. Celigo, Inc.

            17.1.20.1. Overview

            17.1.20.2. Product Portfolio

            17.1.20.3. Profitability by Market Segments

            17.1.20.4. Sales Footprint

            17.1.20.5. Strategy Overview

                17.1.20.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology
Recommendations

Technology

Poland IT Software and Service Market

January 2015

REP-GB-41

33 pages

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