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Clouding Agents Market Overview

The global sales of clouding agents are slated to rise at a considerable pace during the forecast period from 2022 to 2032. Growth in the market is attributable to the rising production and consumption of beverages across the world.

Report Attribute


Clouding Agents Market Projected Growth Rate (2022-2032)


As consumer preference and taste continues to change, leading food and beverages manufacturers are innovating to make their products more appealing. They are using a variety of additives to enhance the taste, aesthetic qualities, and nutritional value of food and beverages.

Clouding agents also known as cloudifiers, are a type of food additive utilized to make beverages such as fruit juices, energy drinks, sports drinks, and smoothies to look more cloudy, natural looking and visually appealing, similar to that of high juice drinks by creating an emulsion of oil droplets.

Over the last few years, demand for clouding agents has witnessed significant increase across beverages industry on account of their ability to enhance opacity, shelf life and stability of low juice content drinks. They are used to mimic the visual effect of natural fruit juices.

Various clouding agents including Arabic gum, palm oil, titanium dioxide, and citrus fruit extracts are being increasingly used across beverage industry for improving the properties of beverages.

Rising focus of beverage manufacturers to improve the stability and shelf life of products as well as to make them look similar to natural juices will continue to push the sales of clouding agents during the forecast period.

Similarly, surging demand for new and unique flavored drinks along with rapidly increasing world populations will further assist in expanding the size of clouding agents market in future.

Which are Some Prominent Drivers Spurring the Growth of Spearheading Clouding Agents Market?

Changing consumer preference for more nutritional and visually appealing beverages, innovations in clouding agent products, and growing consumption of beverages like energy drinks, sports drinks, fruit-based beverages, and smoothies are some of the major factors driving the clouding agents market.

Clouding agents have emerged as ideal additives for achieving the required features of low juice content beverages such as sport drinks to make them more visually appealing. These clouding agents work by modifying or improving the opacity and stability of beverages. They provide high cloud stability once diluted and added to fruit beverages.

Rising usage of clouding agents in beverages for modifying or enhancing their properties coupled with increasing consumption of sports drinks, energy drinks and instant beverages will continue to provide a strong thrust to market growth during the forecast period.

In addition to this, growing preference for organic beverages across the world is generating sales prospects for organic natural clouding agents and the trend is likely to continue in the foreseeable future.

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What are the Challenges Faced by the Clouding Agents Industry?

Although clouding agents have become essential components of beverages, there are various factors that are restraining market growth. One such factor is the lack of awareness about clouding agents across some developing and underdeveloped regions.

Why is Demand for Clouding Agents Rising in North America?

As per FMI, North America will continue to remain the most lucrative market for clouding agents owing to the excessive consumption of beverages, growing consumer awareness, and heavy presence of leading market players.

Highly developed nations such as the United States remain at the epicenter of clouding agents market growth due to rising adoption of clouding agents to improve the shelf life, opacity and stability of beverages, presence of well-established food and beverages industry, and rising consumer inclination towards consuming organic energy drinks and other beverages.

Additionally, continuous development of novel clouding agent products is supporting the growth of clouding agents market across this region.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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How Will Growth Unfold Across Asia Pacific?

Owing to factors like rapidly rising population, growing disposable income, changing lifestyle, and increasing production and consumption of beverages, the Asia Pacific clouding agents market is poised to exhibit steady growth during forecast period.

Demand for clouding agents is particularly rising across fast growing countries like China and India due to rapid expansion of food and beverage industry, population explosion, and growing popularity of energy and sports drinks.

Moreover, entrance of new domestic and regional beverage manufacturers is also favoring the growth of clouding agents market across these countries and the trend is likely to continue in the future. Asia Pacific countries generally have lax regulations, which makes them conducive for food and beverage companies.

Market Competition

Some of the key participants present in the global clouding agents market include GLCC Co., ADM Wild Flavors, Kerry Ingredients, Cargill, Inc., Kerry Ingredients, Chr. Hansen Holding A/S, Danisco (DuPont), Flachsmann Flavors and Extracts, Alsiano, Gat Foods, Eastman Chemical Company, and Fiberstar among others.

These leading players are constantly upgrading their portfolios by introducing novel products. Besides this, they have adopted growth strategies such as partnerships, acquisitions, strengthening of distribution channels, price reduction, and establishment of new facilities to dominate the market.

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Scope of Report

Report Attribute


Growth Rate

CAGR of % from 2022 to 2032

Base Year for Estimation


Historical Data


Forecast Period


Quantitative Units

Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • Base Ingredient
  • Property
  • Form
  • Nature
  • Application
  • Region

Regions Covered

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • Australia & New Zealand
  • China
  • India
  • GCC
  • South Africa

Key Companies Profiled

  • GLCC Co.
  • ADM Wild Flavors
  • Kerry Ingredients
  • Cargill, Inc.
  • Kerry Ingredients
  • Chr. Hansen Holding A/S
  • Danisco (DuPont)
  • Flachsmann Flavors and Extracts
  • Alsiano
  • Gat Foods
  • Eastman Chemical Company
  • Fiberstar


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Key Segments Profiled in the Clouding Agents Industry Survey

By Base Ingredient:

  • Palm Oil
  • Arabic Gum
  • Citrus Fruit Extracts
  • Titanium Dioxide
  • Vegetable Oils
  • Others

By Property:

  • Neutral
  • Non-neutral

By Form:

  • Oil-based
  • Powder

By Nature:

  • Natural
  • Synthetic

By Application:

  • Instant Beverages
  • Fruit-based Beverage
  • Energy Drinks
  • Sports Drinks
  • RTD and Smoothies
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East & Africa

Frequently Asked Questions

Which region is forecast to be the most lucrative for clouding agents market growth?

As per FMI, Asia Pacific is expected to emerge as the most opportunistic clouding agents market, expanding at a moderate growth rate over the forecast period

Which are some prominent clouding agent manufacturers?

GLCC Co., ADM Wild Flavors, Kerry Ingredients, Cargill, Inc., Kerry Ingredients, Chr. Hansen Holding A/S, Danisco (DuPont), and Fiberstar are some prominent manufacturers of clouding agents.

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