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Enterprise A2P SMS Market

Market Insights on Enterprise A2P SMS covering sales outlook, demand forecast & up-to-date key trends

Enterprise A2P SMS Market By Tool (Cloud API Messaging Platforms, Traditional &Managed Messaging Services), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM), End User (BFSI, Gaming, Travel & Transport, Health & Hospitality, Retail) & Region - Forecast to 2022 - 2028

Enterprise A2P SMS Market Outlook – 2022-2028

[257 Pages Report] The global enterprise A2P SMS market demand is projected to reach US$ 100.10 Bn by the end of 2028. Expansion of banking, financial services, and insurance sector and surging demand for CRM software are facilitating the growth in the market.

Attribute

Details

Enterprise A2P SMS Market Size Value in 2022

US$ 73.4 Billion

Enterprise A2P SMS Market Size Value in 2028

US$ 100.10 Billion

Historical CAGR

5.5%

CAGR (2022-2028)

5.3%

As per a Future Market Insights (FMI) study, the demand in enterprise A2P SMS market is expected to increase at 5.3% CAGR between 2022 and 2028. Increasing need for advanced and automated technology across BFSI, gaming, and heath & hospitality sectors will propel the growth in the market.

Regionally, North America is anticipated to dominate the global market, surpassing US$ 13.8 Bn through 2028. Growth in the region is attributable to the growing adoption of 4G smartphones and strong presence of leading key players in the region.

As per FMI, the global enterprise A2P SMS market is anticipated to account for 60% of enterprise messaging market.

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How will Enterprise A2P SMS Market Fare in 2022-208 in Comparison to Growth Registered in 2013-2021?

The global enterprise A2P SMS market is estimated to be valued at US$ 73.4 Bn in 2022. The overall demand for enterprise A2P SMS solutions is slated to rise at 5.3% CAGR between 2022 and 2028.

Historically, sales of enterprise A2P SMS market grew at a healthy 5.5% CAGR between 2013 and 2021. The onset of novel COVID-19 dampened the sales prospects owing to the global lockdown imposed across the globe.

Sales of enterprise A2P SMS dropped slightly by 0.2% as demand in travel & transport and hospitality sector decreased. However, with expedited vaccination drives and expansion of gaming, BFSI, and healthcare sector is expected to boost the market.

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Surging penetration of advanced technologies such as internet of things (IoT) and artificial intelligence (AI) in BFSI and gaming sector is propelling the demand for A2P SMS and CRM software services.

With growing digitization across banking sector, end users are focusing on providing improved customer services to gain competitive edge in the industry. Hence, they are extensively adopting customer relationship management (CRM) software to woo the consumers.

Industries are also investing in promotional campaigns on social media platforms such as Instagram, Twitter, and Facebook to increase their sales. On the back of this, application of enterprise A2P SMS services for promotional campaigns and CRM services will increase.

As per FMI, the promotional campaigns segment is expected to hold the second largest share, accounting for over 33.6% of global market. Penetration of e-commerce and online services in industries such as BFSI, gaming, health & hospitality, and travel is expected to create conducive environment for the growth in enterprise A2P SMS market.

How Will Mobile Business Applications in BFSI and Health Sector to Boost the Sales

In spite of the robust trend of online messaging apps, industries such as BFSI, health, and travel are still using SMS as their primary source of digital communication. A2P services are extensively being used in the banking and insurance sector to reach out to wider consumer base.

With baby boomers and millennials still using the SMS application to boost their businesses, key players are leveraging their services through advanced A2P SMS services to increase their revenues.

Additionally, SMS application continues to remain a preferred mode of communication for government messages. For instance, to ensure the proper management of vaccination drive and for communication of key information regarding COVID-19 protocols, governments in developing countries such as India relied on A2P services to reach out to the public.

Hence, growing demand for mobile business applications across aforementioned sectors fueled by the convergence of IP messaging and SMS solutions has spurred the adoption of enterprise A2P SMS services.

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Country-wise Analysis

Why is the U.S. Enterprise A2P SMS Market Considered Lucrative?

As per FMI, North America is expected to lead the global market owing to the strong presence of leading players across the U.S. and Canada. Increasing adoption of 4G smartphones and growing demand for A2P messaging platforms across BFSI sector are propelling the growth in the U.S. enterprise A2P SMS market.

Also, with increasing demand for CRM services across leading banks such as JP Morgan Chase, Bank of America, HSBC Bank USA, and others, the market is expected to witness robust growth in the U.S.  

Focus on improvement in customer service management and security operator channel in these banks is fuelling the demand for CRM services. Consequently, adoption of interactive services across gaming and entertainment sectors in the U.S. is also projected to improve the demand for A2P SMS services. With increasing use of A2P SMS technology in the U.S. for donation and election, demand for enterprise A2P SMS services will increase.

Why is the Demand for Enterprise A2P SMS Surging in the U.K.?

Expansion of e-commerce and banking sector in the U.K. is facilitating the growth in enterprise A2P SMS market. Besides this, the focus on expanding online presence across healthcare, logistics, banking, and travel sectors is fueling the use of A2P SMS services.

Industries are incorporating cloud API messaging platforms to improve their end-customer support and relation for services such as home delivery in logistics and healthcare sector. They are also using CRM services to incorporate billing and transactional messages to keep the flow seamless and expand their consumer base.

With growing preference for online shopping and extensive application in e-commerce sector, need for API messaging platforms has burgeoned post COVID-19. Against this backdrop, demand for enterprise A2P SMS solutions is expected to increase in the U.K.

How will Expansion of Banking Sector Propel India Enterprise A2P SMS Market?

FMI estimates, the market in South Asia to witness steady growth through 2022 on the back of increasing adoption of enterprise A2P SMS solutions in e-commerce sector. As per the study, India is expected to spearhead the growth of South Asia market during the forecast period.

According to the National Investment Promotion & Facilitation Agency, with over 22 private sector banks, 46 foreign banks, and 43 rural regional banks, India is set to become world’s third largest banking sector by 2050.

Growing establishment of foreign banks in the country and inclination to make the banking services more user friendly, adoption of CRM software services has increased. Key players are eyeing the India market due to its untapped potential in the banking sector.

Some of the leading banks are incorporating cloud API messaging platforms in their banking services for hassle free-transactions and payments. This is expected to create a conducive environment for the growth of the enterprise A2P SMS market in India.

Category-wise Insights

Why are Cloud API Messaging Platforms Most Preferred in Enterprise A2P SMS Market?

In terms of tool type, the market is bifurcated into cloud API messaging platforms and traditional & managed messaging services. As per FMI, the cloud API messaging platforms segment is projected to hold lion’s share in the global market.

With increasing adoption of 4G smartphone and growing technological advancements, demand for cloud API messaging platforms is set to increase across diverse industries.

Adoption of cloud APIs is increasing in diverse sectors. In order to make the user interface more hassle-free and secure, third-party providers in e-commerce industry are adopting cloud API messaging platforms to reach out to wider customer base.

Which is the Chief Application of Enterprise A2P SMS?

According to FMI, the customer relationship management (CRM) services segment is expected to dominate the market. As per the study, over 34.3% of global enterprise A2P SMS solution sales are expected to be contributed by CRM services.

Growth in the segment is attributed to the increasing adoption of CRM software services across BFSI and healthcare sector. To maintain and record service issues, manage marketing campaigns, and for improved customer satisfaction, leading banks across the globe are incorporating CRM services.

To cater to the surging demand, key players are focusing on product launches. For instance, in April 2021, Salesforce announced newly reimagined features and innovations for its service cloud solution. It is designed to accommodate changing expectations in customer service and provide organizations with the technology they need to accommodate the needs of employees and customers alike from a single digital engagement platform.

Why is Demand for Enterprise A2P SMS Services Increasing in BFSI Sector?

As per Future Market Insights, the BFSI segment is expected to surpass million-dollar opportunity, in terms of value, by the end of 2022. Higher penetration of smart phones and need for efficient and user friendly technology for seamless banking transactions will spur the demand for enterprise A2P SMS in BFSI sector.

Besides this, governments in countries such as India and the U.K. have mandated the use of cloud API SMS services to ensure the security and safety of assets. Hence, third-party providers such as online shopping applications, small-scale vendors, and other end-users are adopting A2P SMS services.

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Competitive Landscape

Key companies in the market are focusing on adopting innovative approaches and novel technologies to gain competitive edge. They are also collaborating with government and BFSI sector in order to cater to the surging demand for CRM services, especially across emerging economies, to maintain strong foothold in the industry.

For instance,

  • In April 2021, leading player HubSpot introduced Operations Hub, a new addition to its CRM platform and suite of tools. The new program will help companies unify their data, automate processes, and align team members around the core goal of delivering memorable experiences to customers.
  • Another leading player, Pipeliner CRM, in April 2021, announced the launch of reporting and analytics solution for its CRM platform. It will provide insights into past, current, and future performance trends and allow consumers to interpret data utilizing descriptive, diagnostic, predictive, and prescriptive analytics.

Scope of Report

Attribute

Details

Forecast Period

2022-2028

Historical Data Available for

2013-2021

Market Analysis

US$ Bn for Value

Key Regions Covered

North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA

Key Countries Covered

United States, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, others.

Key Market Segments Covered

Tool, Application, End User, and Region

Key Companies Profiled

  • OpenMarket Inc.
  • CLX Communications AB
  • Nexmo Inc., Infobip Limited
  • Twilio Inc.
  • Mahindra Comviva
  • Tata Communications
  • Fortytwo Telecom AB
  • AMD Telecom S.A.
  • Syniverse Holdings Inc.
  • Others

Pricing

Available upon Request

Enterprise A2P SMS Market by Category

Tool:

  • Cloud API Messaging Platforms
  • Traditional &Managed Messaging Services

Application:

  • Pushed Content Services
  • Interactive Services
  • Promotional Campaigns
  • Customer Relationship Management (CRM) Services
  • Others

End User:

  • BFSI
  • Gaming
  • Travel & Transport
  • Health & Hospitality
  • Retail
  • Others

Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Middle East & Africa
  • Japan

Frequently Asked Questions

The global enterprise A2P SMS market is expected to reach a valuation around US$ 73.4 Bn in 2021.

Growing demand for CRM services, increasing penetration of e-commerce platforms, and surging application in BFSI sector will fuel the sales in the market.

As per Future Market Insights, India, Germany, the U.S., the U.K., India and China are the top countries driving the demand for enterprise A2P SMS.

As per FMI, sales of enterprise A2P SMS solution grew at 5.5% CAGR between 2013 and 2021.

In terms of application, the interactive services segment is expected to account for over 13.4% of global enterprise A2P SMS market sales through 2028.

Table of Content

1. Executive Summary

   1.1. Market Overview

   1.2. Market Analysis

   1.3. Analysis and Recommendations

   1.4. Wheel of Fortune

2. Market Introduction

   2.1. Market Definition

   2.2. Market Taxonomy

      2.2.1. Usage of A2P SMS in various sectors

   2.3. Market Snapshot

3. Market Background

   3.1. Porter’s Analysis

   3.2. Macro-Economic Factors

   3.3. Forecast Factors – Relevance & Impact

   3.4. Value Chain

   3.5. Global Regulations

   3.6. Market Dynamics

      3.6.1. Drivers

      3.6.2. Restraints

      3.6.3. Opportunity Analysis

4. Market Forecast

   4.1. Market Size Projections

      4.1.1. Y-o-Y Projections

      4.1.2. Absolute $ Opportunity Analysis

5. Global Enterprise A2P SMS Market Analysis By Tool

   5.1. Introduction

      5.1.1. Market Value Share Analysis By Tool

      5.1.2. Y-o-Y Growth Analysis By Tool

   5.2. Historical Market Size (US$ Mn) Analysis By Tool, 2013–2021

   5.3. Current Market Size (US$ Mn) Forecast By Tool, 2022–2028

      5.3.1. Cloud API Messaging Platforms

      5.3.2. Traditional & Managed Messaging Services

   5.4. Market Attractiveness Analysis By Tool

6. Global Enterprise A2P SMS Market Analysis By Application

   6.1. Introduction

      6.1.1. Market Value Share Analysis By Application

      6.1.2. Y-o-Y Growth Analysis By Application

   6.2. Historical Market Size (US$ Mn) Analysis By Application, 2013–2021

   6.3. Current Market Size (US$ Mn) Forecast By Application, 2022–2028

      6.3.1. Pushed Content Services

      6.3.2. Interactive Services

      6.3.3. Promotional Campaigns

      6.3.4. Customer Relationship Management (CRM) Services

      6.3.5. Others

   6.4. Market Attractiveness Analysis By Application

7. Global Enterprise A2P SMS Market Analysis By End User

   7.1. Introduction

      7.1.1. Market Value Share Analysis By End User

      7.1.2. Y-o-Y Growth Analysis By End User

   7.2. Historical Market Size (US$ Mn) Analysis By End User, 2013–2021

   7.3. Current Market Size (US$ Mn) Forecast By End User, 2022–2028

      7.3.1. BFSI

      7.3.2. Gaming

      7.3.3. Travel & Transport

      7.3.4. Health & Hospitality

      7.3.5. Retail

      7.3.6. Others

   7.4. Market Attractiveness Analysis By End User

8. Global Enterprise A2P SMS Market Analysis By Region

   8.1. Introduction

      8.1.1. Market Value Share Analysis By Region

      8.1.2. Y-o-Y Growth Analysis By Region

   8.2. Historical Market Size (US$ Mn) Analysis by Region, 2013-2021

   8.3. Current Market Size (US$ Mn) Forecast By Region, 2022–2028

      8.3.1. North America

      8.3.2. Latin America

      8.3.3. Western Europe

      8.3.4. Eastern Europe

      8.3.5. South East Asia & Pacific

      8.3.6. China

      8.3.7. Japan

      8.3.8. Middle East and Africa

   8.4. Market Attractiveness Analysis By Region

9. North America Enterprise A2P SMS Market Analysis

   9.1. Introduction

   9.2. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   9.3. Current Market Size (US$ Mn) Forecast By Market Segments, 2022–2028

      9.3.1. By Country

         9.3.1.1. U.S.

         9.3.1.2. Canada

      9.3.2. By Tool

      9.3.3. By Application

      9.3.4. By End User

   9.4. Market Attractiveness Analysis

      9.4.1. By Country

      9.4.2. By Tool

      9.4.3. By Application

      9.4.4. By End User

   9.5. Market Trends

   9.6. Key Market Participants – Intensity Mapping

   9.7. Drivers and Restraints – Impact Analysis

10. Latin America Enterprise A2P SMS Market Analysis

   10.1. Introduction

   10.2. Pricing Analysis

   10.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   10.4. Current Market Size (US$ Mn) and Forecast By Market Segments, 2022–2028

      10.4.1. By Country

         10.4.1.1. Brazil

         10.4.1.2. Mexico

         10.4.1.3. Rest of Latin America

      10.4.2. By Tool

      10.4.3. By Application

      10.4.4. By End User

   10.5. Market Attractiveness Analysis

      10.5.1. By Country

      10.5.2. By Tool

      10.5.3. By Application

      10.5.4. By End User

   10.6. Market Trends

   10.7. Key Market Participants – Intensity Mapping

   10.8. Drivers and Restraints – Impact Analysis

11. Western Europe Enterprise A2P SMS Market Analysis

   11.1. Introduction

   11.2. Pricing Analysis

   11.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   11.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2022–2028

      11.4.1. By Country

         11.4.1.1. Germany

         11.4.1.2. Italy

         11.4.1.3. France

         11.4.1.4. U.K.

         11.4.1.5. Spain

         11.4.1.6. BENELUX

         11.4.1.7. Nordic

         11.4.1.8. Rest of Western Europe

      11.4.2. By Tool

      11.4.3. By Application

      11.4.4. By End User

   11.5. Market Attractiveness Analysis

      11.5.1. By Country

      11.5.2. By Tool

      11.5.3. By Application

      11.5.4. By End User

   11.6. Market Trends

   11.7. Key Market Participants – Intensity Mapping

   11.8. Drivers and Restraints – Impact Analysis

12. Eastern Europe Enterprise A2P SMS Market Analysis

   12.1. Introduction

   12.2. Pricing Analysis

   12.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   12.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2022–2028

      12.4.1. By Country

         12.4.1.1. Russia

         12.4.1.2. Poland

         12.4.1.3. Rest of Eastern Europe

      12.4.2. By Tool

      12.4.3. By Application

      12.4.4. By End User

   12.5. Market Attractiveness Analysis

      12.5.1. By Country

      12.5.2. By Tool

      12.5.3. By Application

      12.5.4. By End User

   12.6. Market Trends

   12.7. Key Market Participants – Intensity Mapping

   12.8. Drivers and Restraints – Impact Analysis

13. South East Asia & Others of Asia Pacific Enterprise A2P SMS Market Analysis

   13.1. Introduction

   13.2. Pricing Analysis

   13.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   13.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2022–2028

      13.4.1. By Country

         13.4.1.1. India

         13.4.1.2. ASEAN

         13.4.1.3. Australia & New Zealand

         13.4.1.4. Rest of SEA & Others of Asia Pacific

      13.4.2. By Tool

      13.4.3. By Application

      13.4.4. By End User

   13.5. Market Attractiveness Analysis

      13.5.1. By Country

      13.5.2. By Tool

      13.5.3. By Application

      13.5.4. By End User

   13.6. Market Trends

   13.7. Key Market Participants – Intensity Mapping

   13.8. Drivers and Restraints – Impact Analysis

14. China Enterprise A2P SMS Market Analysis

   14.1. Introduction

   14.2. Pricing Analysis

   14.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   14.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2022–2028

      14.4.1. By Tool

      14.4.2. By Application

      14.4.3. By End User

   14.5. Market Attractiveness Analysis

      14.5.1. By Tool

      14.5.2. By Application

      14.5.3. By End User

   14.6. Market Trends

   14.7. Key Market Participants – Intensity Mapping

   14.8. Drivers and Restraints – Impact Analysis

15. Japan Enterprise A2P SMS Market Analysis

   15.1. Introduction

   15.2. Pricing Analysis

   15.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   15.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2022–2028

      15.4.1. By Tool

      15.4.2. By Application

      15.4.3. By End User

   15.5. Market Attractiveness Analysis

      15.5.1. By Tool

      15.5.2. By Application

      15.5.3. By End User

   15.6. Market Trends

   15.7. Key Market Participants – Intensity Mapping

   15.8. Drivers and Restraints – Impact Analysis

16. Middle East and Africa Enterprise A2P SMS Market Analysis

   16.1. Introduction

   16.2. Pricing Analysis

   16.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2021

   16.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2022–2028

      16.4.1. By Country

         16.4.1.1. GCC Countries

         16.4.1.2. North Africa

         16.4.1.3. South Africa

         16.4.1.4. Rest of MEA

      16.4.2. By Tool

      16.4.3. By Application

      16.4.4. By End User

   16.5. Market Attractiveness Analysis

      16.5.1. By Country

      16.5.2. By Tool

      16.5.3. By Application

      16.5.4. By End User

   16.6. Market Trends

   16.7. Key Market Participants – Intensity Mapping

   16.8. Drivers and Restraints – Impact Analysis

17. Market Structure Analysis

   17.1. Market Analysis by Tier of Companies

      17.1.1. By Large, Medium and Small

   17.2. Market Concentration

      17.2.1. By Top 5 and by Top 10

   17.3. Market Share Analysis of Top 10 Players

   17.4. Technology Roadmap

18. Competition Analysis

   18.1. Competition Developments

   18.2. Competition Dashboard

   18.3. Deals & Contracts

   18.4. Competition Deep Dive

      18.4.1. OpenMarket Inc.

      18.4.2. CLX Communications AB

      18.4.3. Nexmo Inc.

      18.4.4. Infobip Limited

      18.4.5. Twilio Inc.

      18.4.6. Mahindra Comviva

      18.4.7. Tata Communications

      18.4.8. Fortytwo Telecom AB

      18.4.9. AMD Telecom S.A.

      18.4.10. Syniverse Holdings Inc.

19. Research Methodology

20. Assumptions & Acronyms

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List of Tables

Table 01: Global Enterprise A2P SMS Market Value (US$ Mn) Analysis by Tool, 2013-2028

Table 02: Global Enterprise A2P SMS Market Value (US$ Mn) Analysis by Application, 2013-2028

Table 03: Global Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 04: Global Enterprise A2P SMS Market Value (US$ Mn) Analysis by Region, 2013-2028

Table 05: North America Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 06: North America Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 07: North America Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 08: Latin America Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 09: Latin America Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 10: North America Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 11: Western Europe Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 12: Western Europe Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 13: Western Europe Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 14: Eastern Europe Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 15: Eastern Europe Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 16: Eastern Europe Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 17: SEA & Others of APAC Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 18: SEA & Others of APAC Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 19: SEA & Others of APAC Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 20: China Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 21: China Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 22: China Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 23: Japan Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 24: Japan Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 25: Japan Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 26: MEA Enterprise A2P SMS Market Value (US$ Mn) Forecast by Tool, 2013–2028

Table 27: MEA Enterprise A2P SMS Market Value (US$ Mn) Forecast by Application, 2013–2028

Table 28: MEA Enterprise A2P SMS Market Value (US$ Mn) Analysis by End User, 2013-2028

Sudip Saha
Principal Consultant
LinkedIn
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

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List of Charts

Figure 01: Global Enterprise A2P SMS Market Value (US$ Mn), 2022-2028

Figure 02: Global A2P SMS Traffic (Mn)

Figure 03: Global OTT Messaging Users (Bn)

Figure 04: Number of Mobile Phone Users (Bn)

Figure 05: Worldwide Internet Users (Bn)

Figure 06: Global Enterprise A2P SMS Market Size and Y-o-Y Growth Rate From 2022-2028

Figure 07: Global Enterprise A2P SMS Market Absolute $ Opportunity, 2022-2028

Figure 08: Global Enterprise A2P SMS Market Share and BPS Analysis by Tool-2022 & 2028

Figure 09: Global Enterprise A2P SMS Market Y-o-Y Growth by Tool, 2022-2028

Figure 10: Global Enterprise A2P SMS Market Attractiveness Analysis by Tool, 2022-2028

Figure 11: Global Enterprise A2P SMS Market Absolute $ Opportunity by Cloud API Messaging Platforms Segment

Figure 12: Global Enterprise A2P SMS Market Absolute $ Opportunity by Traditional and Managed Messaging Services Segment

Figure 13: Global Enterprise A2P SMS Market Share and BPS Analysis by Application - 2022 & 2028

Figure 14: Global Enterprise A2P SMS Market Y-o-Y Growth by Application, 2022-2028

Figure 15: Global Enterprise A2P SMS Market Attractiveness Analysis by Application, 2022 2028

Figure 16: Global Enterprise A2P SMS Market Absolute $ Opportunity by Pushed Content Services Segment

Figure 17: Global Enterprise A2P SMS Market Absolute $ Opportunity by Interactive Services Segment

Figure 18: Global Enterprise A2P SMS Market Absolute $ Opportunity by Promotional Campaigns Segment

Figure 19: Global Enterprise A2P SMS Market Absolute $ Opportunity by CRM Services Segment

Figure 20: Global Enterprise A2P SMS Market Absolute $ Opportunity by Others Segment

Figure 21: Global Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 22: Global Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 23: Global Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 24: Global Enterprise A2P SMS Market Absolute $ Opportunity by BFSI Segment

Figure 25: Global Enterprise A2P SMS Market Absolute $ Opportunity by Gaming Segment

Figure 26: Global Enterprise A2P SMS Market Absolute $ Opportunity by Travel and Transport Segment

Figure 27: Global Enterprise A2P SMS Market Absolute $ Opportunity by Health and Hospitality Segment

Figure 28: Global Enterprise A2P SMS Market Absolute $ Opportunity by Retail Segment

Figure 29: Global Enterprise A2P SMS Market Absolute $ Opportunity by Others Segment

Figure 30: Global Enterprise A2P SMS Market Share and BPS Analysis by Region - 2022 & 2028

Figure 31: Global Enterprise A2P SMS Market Attractiveness Analysis by Region, 2022-2028

Figure 32: Global Enterprise A2P SMS Market Y-o-Y Growth by Region, 2022-2028

Figure 33: North America Enterprise A2P SMS Market Absolute $ Opportunity

Figure 34: Latin America Enterprise A2P SMS Market Absolute $ Opportunity

Figure 35: Western Europe Enterprise A2P SMS Market Absolute $ Opportunity

Figure 36: Eastern Europe Enterprise A2P SMS Market Absolute $ Opportunity

Figure 37: SEA & Others of Asia Pacific Enterprise A2P SMS Market Absolute $ Opportunity

Figure 38: China Enterprise A2P SMS Market Absolute $ Opportunity

Figure 39: Japan Enterprise A2P SMS Market Absolute $ Opportunity

Figure 40: MEA Enterprise A2P SMS Market Absolute $ Opportunity

Figure 41: North America Enterprise A2P SMS Market Value (US$ Mn) Forecast, 2013-2027

Figure 42: North America Enterprise A2P SMS Market Value (US$ Mn) Forecast, 2022-2028

Figure 43: North America Enterprise A2P SMS Market: BPS Analysis by Country - 2022 & 2028

Figure 44: North America Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Country,

Figure 45: North America Enterprise A2P SMS Market: Market Attractiveness by Country

Figure 46: U.S. Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 47: U.S. Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 48: Canada Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 49: Canada Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 50: North America Enterprise A2P SMS Market: BPS Analysis by Tool – 2022 & 2028

Figure 51: North America Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool,

Figure 52: North America Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 53: North America Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 54: North America Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End-user,

Figure 55: North America Enterprise A2P SMS Market: Market Attractiveness by End-user

Figure 56: North America Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 57: North America Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 58: North America Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 59: Latin America Enterprise A2P SMS Market Value (US$ Mn) Forecast, 2013-2027

Figure 60: Latin America Enterprise A2P SMS Market Value (US$ Mn) Forecast, 2022-2028

Figure 61: Latin America Enterprise A2P SMS Market: BPS Analysis by Country – 2022 & 2028

Figure 62: Latin America Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Country,

Figure 63: Latin America Enterprise A2P SMS Market: Market Attractiveness by Country

Figure 64: Mexico Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 65: Mexico Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 66: Brazil Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 67: Brazil Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 68: Rest of Latin America Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 69: Rest of Latin America Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 70: Latin America Enterprise A2P SMS Market: BPS Analysis by Tool – 2013, 2022 & 2028

Figure 71: Latin America Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool,

Figure 72: Latin America Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 73: Latin America Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 74: Latin America Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End user,

Figure 75: Latin America Enterprise A2P SMS Market: Market Attractiveness by End user

Figure 76: Latin America Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 77: Latin America Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 78: Latin America Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 79: Western Europe Enterprise A2P SMS Market Value (US$ Mn) Forecast, 2013-2027

Figure 80: Western Europe Enterprise A2P SMS Market Value (US$ Mn) Forecast, 2022-2028

Figure 81: Western Europe Enterprise A2P SMS Market: BPS Analysis by Country – 2022 & 2028

Figure 82: Western Europe Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Country,

Figure 83: Western Europe Enterprise A2P SMS Market: Market Attractiveness by Country

Figure 84: Germany Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 85: Germany Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 86: France Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 87: France Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 88: UK Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 89: UK Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 90: Spain Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 91: Spain Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 92: Italy Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 93: Italy Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 94: Nordic Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 95: Nordic Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 96: BENELUX Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 97: BENELUX Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 98: Rest of Western Europe Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 99: Rest of Western Europe Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 100: Western Europe Enterprise A2P SMS Market: BPS Analysis by Tool - 2022 & 2028

Figure 101: Western Europe Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool, 2022–2028

Figure 102: Western Europe Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 103: Western Europe Enterprise A2P SMS Market: BPS Analysis by Application - 2022 & 2028

Figure 104: Western Europe Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End User, 2022–2028

Figure 105: Western Europe Enterprise A2P SMS Market: Market Attractiveness by End User

Figure 106: Western Europe Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 107: Western Europe Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 108: Western Europe Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 109: Eastern Europe Enterprise A2P SMS Market: BPS Analysis by Country – 2022 & 2028

Figure 110: Eastern Europe Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Country, 2021–2028

Figure 111: Eastern Europe Enterprise A2P SMS Market: Market Attractiveness by Country

Figure 112: Russia Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 113: Russia Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 114: Poland Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 115: Poland Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 116: Rest of Eastern Europe Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 117: Rest of Eastern Europe Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 118: Eastern Europe Enterprise A2P SMS Market: BPS Analysis by Tool – 2022 & 2028

Figure 119: Eastern Europe Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool, 2022–2028

Figure 120: Eastern Europe Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 121: Eastern Europe Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 122: Eastern Europe Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End-user,

Figure 123: Eastern Europe Enterprise A2P SMS Market: Market Attractiveness by End-user

Figure 124: Eastern Europe Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 125: Eastern Europe Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 126: Eastern Europe Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 127: SEA & Others of APAC Enterprise A2P SMS Market: BPS Analysis by Country -2022 & 2028

Figure 128: SEA & Others of APAC Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Country, 2022–2028

Figure 129: SEA & Others of APAC Enterprise A2P SMS Market: Market Attractiveness by Country

Figure 130: India Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 131: India Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 132: ASEAN Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 133: ASEAN Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 134: Australia & New Zealand Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 135: Australia & New Zealand Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 136: Rest of SEA Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 137: Rest of SEA Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 138: SEA & Others of APAC Enterprise A2P SMS Market: BPS Analysis by Tool–2022 & 2028

Figure 139: SEA & Others of APAC Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool, 2022–2028

Figure 140: SEA & Others of APAC Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 141: SEA & Others of APAC Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 142: SEA & Others of APAC Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End-user, 2021–2028

Figure 143: SEA & Others of APAC Enterprise A2P SMS Market: Market Attractiveness by End-user

Figure 144: SEA & Others of APAC Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 145: SEA & Others of APAC Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 146: SEA & Others of APAC Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 147: China Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 148: China Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 149: China Enterprise A2P SMS Market: BPS Analysis by Tool – 2022 & 2028

Figure 150: China Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool, 2022–2028

Figure 151: China Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 152: China Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 153: China Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End-user,

Figure 154: China Enterprise A2P SMS Market: Market Attractiveness by End-user

Figure 155: China Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 156: China Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 157: China Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 158: Japan Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 159: Japan Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 160: Japan Enterprise A2P SMS Market: BPS Analysis by Tool–2022 & 2028

Figure 161: Japan Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool, 2022–2028

Figure 162: Japan Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 163: Japan Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 164: Japan Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End-user, 2022–2028

Figure 165: Japan Enterprise A2P SMS Market: Market Attractiveness by End-user

Figure 166: Japan Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 167: Japan Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 168: Japan Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

Figure 169: MEA Enterprise A2P SMS Market: BPS Analysis by Country -2022 & 2028

Figure 170: MEA Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Country, 2022–2028

Figure 171: MEA Enterprise A2P SMS Market: Market Attractiveness by Country

Figure 172: GCC Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 173: GCC Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 174: South Africa Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 175: South Africa Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 176: North Africa Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 177: North Africa Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 178: Rest of MEA Enterprise A2P SMS Market Value (US$ Mn), 2013-2021

Figure 179: Rest of MEA Enterprise A2P SMS Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2022-2028

Figure 180: MEA Enterprise A2P SMS Market: BPS Analysis by Tool – 2022 & 2028

Figure 181: MEA Enterprise A2P SMS Market: Y-o-Y Growth Comparison by Tool, 2022–2028

Figure 182: MEA Enterprise A2P SMS Market: Market Attractiveness by Tool

Figure 183: MEA Enterprise A2P SMS Market: BPS Analysis by Application – 2022 & 2028

Figure 184: MEA Enterprise A2P SMS Market: Y-o-Y Growth Comparison by End-user,

Figure 185: MEA Enterprise A2P SMS Market: Market Attractiveness by End-user

Figure 186: MEA Enterprise A2P SMS Market Share and BPS Analysis by End User - 2022 & 2028

Figure 187: MEA Enterprise A2P SMS Market Y-o-Y Growth by End User, 2022-2028

Figure 188: MEA Enterprise A2P SMS Market Attractiveness Analysis by End User, 2022 2028

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