Enterprise A2P SMS Market

Enterprise A2P SMS Market: Organizations in African Countries to Increase Deployment in the Coming Years: Global Industry Analysis (2013 -2017) & Opportunity Assessment (2018 - 2028)

2018-05-08
REP-GB-1075
257 pages

An Incisive, In-depth Analysis on the Enterprise Application To Person Sms Market

This study offers a comprehensive, 360 degree analysis on the Enterprise Application To Person Sms market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Enterprise Application To Person Sms market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Global rules and regulations have drastically impacted the demand for and adoption of enterprise A2P SMS. For instance, In July 2014, Canada’s Anti-Spam Law (CASL) was imposed on bulk SMS providers for a three-year transition period. This law dictates that administrative authorities need to obtain the necessary user permissions before sending any Commercial Electronic Message (CEM) including instant messages and text messages in Canada.

Another case in point can be witnessed in numerous countries in the Middle East, including the UAE and Saudi Arabia, where messages are comprehensively filtered by network operators. In several circumstances, even legitimate enterprise A2P SMSes are blocked. Therefore, cheap signalling/roaming links do not deliver well, especially for high value content such as delivery of password or alerts.

North America is expected to lead the global market in the long run owing to the prevalence of numerous leading players

North America has observed steady telecom subscriber evolution and quick adoption of 4G smartphones, while maintaining an upward revenue trend in the last couple of years. The A2P SMS market in North America is governed by a wide range of dynamics such as the presence of leading players, increasing demand for A2P messaging platforms largely by financial institutions and banks, and rising number of enterprises swiftly moving from a desktop-first to a mobile-first strategy. Major banks such as Bank of America, JP Morgan Chase, Citi Group, Bank of New York Mellon and HSBC Bank USA make use of A2P SMS for customer relationship management services.

Enhancement in end-user involvement and the endowment of a reliable and secure operator channel are the basic factors responsible for growth of the market in this region. Key players in the A2P SMS market in North America include mblox, Inc., Syniverse Technologies, LLC, and Ogangi Corporation. A2P SMS for interactive services is also gaining traction in the North America market – interactive services make use of A2P SMS technology for voting, election, and donations. For instance, TV shows such as American Idol use A2P messaging services for public vote confirmation of their contestants.

SEA and Western Europe are expected to have a neck-on-neck competition

E-commerce and banking are the two major areas that have a pivotal impact on the growth of the market in the SEA region. CRM applications incorporate billing and transactional messages. Growth of e-commerce and banking sectors in the region plays a major role in revenue growth of CRM applications. The e-commerce sector currently caters to all the leading end-use sectors, including tourism, transport, hospitality, healthcare, and entertainment. E-commerce penetration is surging rapidly in the region and is further estimated to fuel the growth of the regional enterprise A2P SMS market. SMS is the most convenient way to carry out promotional activities to reach the masses in this region.

SEA has recently been witnessing a vast number of changes in the deployment of enterprise A2P SMS with new collaborations and innovations. For instance, in November 2017, leading communications platform provider Infobip Limited announced the provision of four billion A2P SMS on a monthly basis across India – accounting for almost 30 percent of all A2P SMS traffic in the region. Infobip has witnessed an upsurge in demand for A2P SMS owing to the deployment of the technology by enterprises in the finance and retail sectors. Other regions such as Western Europe and China are also striving to catch up in the game with the deployment of enterprise A2P SMS across diverse industry sectors.

A synopsis of the global enterprise A2P SMS market with respect to emerging trends in the global information & communication technologies (ICT) sector

The global digital ecosystem has been continuously evolving over the last few years. The worldwide ICT sector has witnessed some key disruptions of late and governments of various economies are devising and implementing smart and inclusive regulations to govern sector penetration and facilitate technology connectivity to all parts of the world. Even as the world of technology prepares for a massive revolution with unimaginable advancements powered by machine intelligence, here are some of the key drifts presently trending the global ICT sector:

Mobile as the new internet accessibility engine: Currently, about three-fourths of internet usage is through mobile phones, with an increasing usage witnessed in low-income and middle-income countries. Yet, over half the world’s population is bereft of mobile broadband internet services. Mobile data providers have accepted this challenge and are targeting niche, unpenetrated markets with high-speed connectivity offerings to increase their customer base.
Cloud computing to shoot beyond the sky: Cloud is a potent catalyst in all technological advances of the 21^st Cloud is transforming the way enterprises handle big data, and ICT companies are looking to deploy new mechanisms and tools to “speak to data” and acquire the relevant information capable of impacting cross sector business growth.
Swifter integration of networks and technologies: ICT will continue to disrupt industries and with an increasing shift in focus towards cross-functional platforms that integrate networks, devices, and technologies, a structured integration of communication applications and protocols is fueling new service offerings.
An app-led technology universe: If mobile is at the heart of the ICT revolution, mobile apps are the arteries that pump in the necessary innovation for survival. The rise of start-ups offering a plethora of mobile apps is set to revolutionize the entire paradigm of the global ICT sector.
Cyber readiness is the norm: A rapid digitalization has also upped the risk of cybercrimes and cyber-attacks. Mobile companies are working to build secure ICT servers and networks and cyber readiness is of paramount importance today while introducing new products and services in the global market.

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any. In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

Data Collection

FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.

Data Validation

In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.

Data Analysis and Projection

Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.

For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.

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