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Head Up Display Market Analysis & Opportunity Assessment, 2014 - 2020

Oct 16, 2014 | Chemicals & Materials | FMI

Head-up display, also known as HUD, is an innovative technology developed to assist drivers and pilots to view dashboard data in the user’s field of view. This technology enables users to maintain concentration while driving or flying, thus ensuringtheir safety. HUDs are widely used in commercial and defense airplanes, automobiles, and gaming applications. HUDs in airplanes display information regarding position, radar information, flight path, acceleration, and real time position, which helps pilots to react in time and rapidly maneuver their planes. This innovation has slowly made its way into the automotive industry and is currently being considered amongst the prominent driver assistance systems. HUDs in automobiles display GPS information,speed, and engine details on to the windshield of vehicles. HUDs were previously developed using cathode ray tube (CRT) technology, but are currently available with Liquid Crystal Display(LCD) technology. Advancements in Personal Digital Assistant (PDA) devicesand smartphones has triggered growth in development of HUD technology, as these small electronic gadgets or components can be used to complement newer HUD for various other applications.

Besides these advancements, new prototypes have been developed for implementation of this technology in two-wheeler helmets and on-board diagnostic features, thus opening up new scope for applications. Currently, penetration of this technology is under 5% in the automobiles industry, but the market for this technology is expected to grow rapidly in the near future due to growing awareness towards safety. Market growth for these systems is expected to grow between 20% and 25% over the next five years. Some players in the market include Recon Instruments, Toshiba Electronics, Continental, Johnson Controls, and others.