Expanding Café Style Coffee Culture to Favor Foaming Creamer Sales, FMI Projects Major Contribution from RTD Mixes

Jan 10,2019 | Food and Beverage

While the coffee market has seen substantial growth in the recent past, coffee additives such as foaming creamers have also been witnessing significant consumption. According to a new intelligence outlook presented by Future Market Insights, the global demand for foaming creamers is anticipated to experience moderate growth over coming years – prominently driven by the expanding coffee market. Especially in Europe and the US.

Foaming Creamer Market

FMI has compiled a study on foaming creamers, which offers an analysis and forecast of the...

Foaming Creamer Market

“Rapidly growing popularity of the enhanced beverage appearance and taste that foaming creamer accounts for, will remain a primary booster to the revenue growth of foaming creamer landscape. However, the widening commercial applicability of foaming creamer is cited as a more significant impact factor associated with their demand growth in the near future,” says a senior research analyst at FMI.

Gourmet Coffee Remains a Primary Push Factor

Around 59% people based in the US prefer to consume gourmet coffee, daily, as indicated by the US National Coffee Association. Similarly, the liking for gourmet coffee is increasing in other regions as well - subsequently elevating the incorporation of foaming creamer in coffee mixes.

As gourmet coffee prominently trends the millennial population, visibly rising millennial preference for café-style foamed coffee is providing a push to foaming creamer demand. Moreover, growing product innovation in the instant beverages/drinks category, coupled with widespread availability of instant or ready-to-drink (RTD) beverage mixes is likely to pave the way for parallel growth in foaming creamer sales.

Non-dairy Foaming Creamer to Emerge Lucrative, Riding on the Price Benefit

In the backdrop of volatile milk prices post 2016, dairy products manufacturers have been facing the challenges posed by reduced pricing.  On the flipside, manufacturers of non-dairy based products continue to capitalize on the relatively stable pricing scenario owing to the stability of the raw material prices. With an expanding consumer population turning to non-dairy, vegan products, it is more likely that non-dairy foaming creamer would discover an improved scope of sales in coming years.

Increasing awareness about the potential health benefits of a vegan lifestyle and the availability of a wide range of dairy alternatives/non-dairy products suitable for the same, will reportedly assist the demand for non-dairy foaming creamer over its dairy-based counterpart. A number of manufacturers of dairy-free foaming creamers are thus likely to strategize on the raw material experimentation.

While both dairy and non-dairy foaming creamers are extensively consumed in commercial applications for preparation of instant beverage mixes, such as coffee-based mixes, milk tea mixes, and cocoa-based mixes, the report also points to surging usage of foaming creamers in dietary supplements such as protein shake powders.

HoReCa & Food Processing Sectors Contribute Significantly to Market Growth

Steadily increasing cold water-soluble foaming creamer consumption by the foodservice sector is identified to be another strong factor contributing to the growth of foaming creamer marker. The analyst explains, “A majority of operators in food processing and foodservice sectors are adopting foaming creamers in sizeable volumes in an effort to eliminate the need for additional manual labor, or foaming equipment, or machinery – saving on the overall production costs. Foodservice or HoReCa sector and food processing entities are thus playing a vital role in supporting the revenue growth of foaming creamer landscape”.

As revealed by the competition tracking, major manufacturers of foaming creamers are projected to invest strategic efforts in penetration into the Southeast Asian region that traditionally has been a tea consuming territory and is gradually developing a preference for foamed coffee. Middle Eastern and Asian countries are also positioned as attractive investment pockets for foaming creamer manufacturers, according to the report.

For exclusive insights on the various facets of the global foaming creamer market over 2018-2028, and to gain additional information, feel free to write to the team of expert market research analysts at press@futuremarketinsights.com

About Food Market Division at FMI

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.