Hypermarkets/ Supermarkets to Dominate Wrinkle Release Sprays Sales through 2030: FMI

Feb 22,2021 | Consumer Product

Wrinkle release spray sales around the world will rise at a CAGR of over 5.0% through 2030. According to Future Market Insights (FMI), despite a period of muted growth in 2020, wrinkle release spray sales will improve especially as consumers look for options to ease their daily chores. The FMI study tracks wrinkle release spray sales in 20+ countries, offering a lucid analysis on how growth will unfold.

Wrinkle Release Spray Market

A recent market study published by Future Market Insights on the wrinkle release spray mar...

Wrinkle Release Spray Market

The study reveals that because of slowdown due to COVID-19 outbreak, the growth of the wrinkle release spray market also is impacted. Several types of retail products are nowadays available to make consumers’ lifestyle more convenient. Within the wide range of retail products, wrinkle release sprays have showcased their presence in the market and have become a regularly bought product. Wrinkle release sprays are chemicals formulated to remove wrinkles for the fabrics and packed in the spray able bottle.

During the last five years wrinkle release sprays have been moved from speciality product to a general product category in hypermarkets and supermarkets. However, they not yet to become widely sold among consumers due to lack of awareness. Nonetheless, these products are gaining traction among professional fabric care service providers. FMI has projected hypermarkets and supermarkets to account for nearly 20% of wrinkle release sprays sold in 2021.

Key Takeaways from the Wrinkle Release Spray Market Study

  • FMI has forecast the global wrinkle release spray market to reach US$ 1.08 Bn by 2030
  • Exhibiting consistently high demand, the U.S. will emerge as a key market, accounting for over 88% of wrinkle release sprays market in North America
  • The U.K. will exhibit consistent demand, registering 3% Y-o-Y growth in 2021
  • Germany and France will emerge as other key markets for wrinkle release sprays in Europe
  • In East Asia, the demand from China and South Korea is expected to remain considerably high

“Fabric care product manufacturers and upcoming startups are focusing on designing attractive brand campaigns. Also, some of the leading market players are considering expansion of the online presence to broaden their reach worldwide,” says an FMI analyst.

Who is winning?

Some of the key players operating in the wrinkle release spray market are P&G, Kao Corporation, Grove Collaborative, Faultless, Unilever, MiiSTS, Downy, Dryel, Bon Ami, Spray & Forget, The Laundress, Magic, Soak Wash, Fox Valley Traders, Quidsi, Grandma's Secret, Ecokindness, Bayes Cleaners, Follure Clothing, and Woolite.

The players are aggressively investing in campaigns to attract the consumers. They also are focusing on product development with an aim to gain a competitive advantage. Some of them are entering into strategic collaborations to expand their footprint and portfolio.

Get Valuable Insights into Wrinkle Release Spray Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global wrinkle release spray market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the wrinkle release spray market based on the product type (scented wrinkle spray and unscented wrinkle spray), nature (natural and conventional), price range {Mass (US$0 - US$ 200), Premium (US$ 200 and Above)}, sales channel (wholesalers/distributors, hypermarkets/supermarkets, multi-brand stores, exclusive stores/ franchise outlets, departmental stores, independent small stores, online retailers, others) across seven major regions.


According to Future Market Insights’ recent market report titled “Wrinkle Release Spray Market: Global Industry Analysis 2015-2019 and Opportunity Assessment 2020-2030”, is expected to show favourable growth and opportunity trends. The innovation in effective and scented wrinkle release spray expected to reflect stable growth opportunities in the coming years. Besides this, the increasing consumers spending in fabric products and dynamic trends of fashion industry has played a significant role in reshaping the market trend. However, the level of competition and risks are likely to remain high across all market categories.

About Consumer Products division of FMI

Expert analysis, in-depth insights, and strategic recommendations - the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.