[250 Pages Report] As per newly released data by Future Market Insights, the A2P Messaging Market is estimated at USD 66.1 billion in 2022 and is projected to reach USD 98.3 billion by 2032, at a CAGR of 4.0% from 2022 to 2032.
| Attribute | Details |
|---|---|
| Estimated A2P Messaging Market Size 2022 | US$ 66.1 Billion |
| Projected A2P Messaging Market (2032) Market Size | US$ 98.3 Billion |
| Forecast CAGR (2022 to 2032) | 4% |
| Historical CAGR (2015 to 2021) | 3.3% |
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In recent years, there has been a huge development in the utilization of Application to Person (A2P) messaging. A2P messaging is being utilized for notifications and as an invoicing process for basic needs and services - for one-off downloads or activities, as well as with respect to payments.
A2P messaging is a prominent mode for businesses or organizations in the communication market space to ensure better connectivity with consumers. Organizations use text information to advise clients about recent updates for further developing the client experience, which boosts the financial growth of the organization. SMS help in creating leads, expanding the sales, and building better client connections across many industries, like BFSI, retail & e-commerce, travel and hospitality, advertising, hyperlocal business, and healthcare. A2P messaging revenue is growing and has been implemented by many organizations across the globe.
A2P Messaging offers MNOs a chance to expand their businesses enhancing their revenue and backing enterprises to lay out a persistent dialogue with their clients. Several enterprises have undergone an extreme digital transformation driven by the COVID-19 pandemic, not exclusively to permit teleworking of their workers; but to guarantee business progression.
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Patients and healthcare organizations are rapidly using A2P messaging technology for an assortment of patient-reminding purposes. The usage of messaging applications has been shown to guarantee proper medication and conventional adherence, observing patients after a medical procedure and adjusting ways of behavior. A smartphone application called cHEmotHErApp has an essential capacity to convey SMS text messages with directions for taking care of oneself and emotional support for patients going through chemotherapy or other procedures.
School Hospital (HE) of the Federal University of Pelotas (UFPel), has conducted a survey to study how text messaging enhances patient performance. Altogether, 14 disease patients were considered for the review. Every one of these patients got an everyday text message on their cell phone via applications with a few directions on empowering taking care of oneself and daily mental support. Patients revealed that, due to the SMS text messages they received, they felt more positive remainders about their treatment, felt more upheld and supported, and that the text messages worked with taking care of themselves. Also, patients revealed that the SMS text messages have helped in reminding daily routines and to proceed with additional awareness regarding their health.
The health monitoring and text messages sent through the app to the respective patient have made the patient track their own assessment and remain updated about their medication. Thus, the healthcare industry has widely deployed A2P messaging which is booming the market.
BFSI A2P messaging is the kind of message traffic in which the individual receives a message from an application of any bank and financial establishment. A2P SMS is not restricted to PIN codes, one-time passwords (OTPs), notices or chatbots, and advertising messages sent by BFSI. BFSI A2P SMS assists in achieving a large number of customers in a cost-effective manner and it has wide scope as customers are also interested in receiving text messages every time they withdraw or transfer funds.
A2P SMS helps the BFSI area to associate and construct a strong network with the customers by helping and sorting out the customer needs, announcing the summary of their transactions, and their investment portfolio remainders. Likewise, quick service is anticipated by the customers, especially those who are having a smartphone, strong internet connectivity, and related application. A2P SMS is exceptionally viable in BFSI as it permits sending out confirmation SMS, and warning SMS as well as alerting the customer by sending anti-fraud detection SMS. Mainly, the growing demand for A2P messaging in BFSI is driving the growth of the A2P messaging market worldwide.
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The COVID-19 pandemic has entirely changed the demand for A2P services. Likewise, expansion in mobile operations and the IT healthcare industry during pandemic circumstances has altogether expanded the reception of A2P messaging services. Also, A2P messaging services helped and assisted numerous enterprises to stay associated with their customers and increase sales during the pandemic situation.
A2P messaging is attaining a pivotal part in government communication applications around COVID-19. Local authorities in Sweden have instituted a website with information about where the coronavirus outbreak is occurring, suggested austere measures, and current information about the infection there. When this website was launched, only 100,000 people visited the site.
The USA is considered a lucrative market for A2P messaging and is expected to register a significant CAGR of 3.6% during the forecast period. The primary reason behind huge growth are developing preferences for digital advertisement, a flood in the number of internet subscribers, and the development of advanced technologies like IoT. Rapidly growing start-ups and small and medium enterprises in the region are embracing A2P messaging to create awareness and oversee their customer base.
In 2021, Twilio and carriers launched an enrollment-based A2P 10DLC arrangement, which offered the scope to perform A2P messaging by means of long code to United States of America recipients. This development of A2P messaging happened at a swift pace.
North America holds a significant share of the A2P Messaging Market. North America is implementing a 10DLC channel. 10 DLC numbers can have the ability to send SMS messages in a huge volume that have ranged in the form of shortcodes, and long codes, and are toll-free. It is a cost-effective way to send messages on a massive scale.
North America is continuing to gain public confidence and tools to protect customers which is imperative for the eventual future of A2P messaging for big enterprises. SMS messaging is a critical instrument and administration that has a long life in front of it to contact crowds in a straightforward manner. To proceed with the development there should be layers of safety required to safeguard users and hold brand confidence.
The platform segment is projected to hold the largest market share during the forecast period. This category is expected to grow at a CAGR of 3.6% in the next ten years. A2P messaging platform is widely used in BFSI, retail and e-commerce, hyperlocal business, healthcare, travel, and hospitality.
For enterprises at the medium level, A2P platforms are ordinarily utilized for describing the variety of products, and promotions, as well as giving updates. For new product engagement, A2P platforms will function perfectly for the two sides. Enterprises can keep loyal customers closer. From funding to retail, A2P platforms can play a vital role in implementation in various industries.
A promotional SMS is widely used to forward messages by enterprises or a particular brand to understand and the users informing them about the promotions, product offers, and flash sales. Many marketers around the globe run promotional campaigns to increase customer commitment and sales. Promotional SMS is utilized for sending promoting sales messages. They are conveyed uniquely to opt-in and non-DND numbers without any interference. Promotional SMS is forwarded to the customer between the time frame of 9 am and 9 pm when the customer's activity rate is high. Promotional messages usually have a 6-character sender ID which is identified by the network operator and messages are forwarded to the subscribers.
Since 98% of the messages sent to the customers are opened, the implementation of A2P promotions and marketing messages has increased the product awareness rate by 76%. This perspective has changed the pace of the A2P messaging market.
MNOs are suffering serious losses because of the threats imposed on the A2P messaging business. The key issues faced by MNOs are grey routes, traffic migration OTT, and traffic blending.
Grey routes are likely the most often faced problem by MNOs, it is responsible for causing huge losses to the operator. Revenue leakage to grey routes remains very high, annual average leakage is around US$ 7.7 Billion. Grey route courses prompt unmonitored traffic to an MNO, which thus brings the lost profits, and provides different players with a potential chance to deliver A2P SMS at an exceptionally low or even zero cost rate.
Regardless, SMS having most reading rate interestingly, in contrast with communication channels like email and OTT, enterprises present worldwide have moved their tasks from A2P SMS traffic to OTT because of the lower expenses and more broad features accessible. This has drawn the attention of various public and worldwide A2P traffic streams by staying away from an operator network by choosing the internet and the network providers are getting through a loss of income. These factors are responsible for road-blocking the growth of the A2P messaging market.
Leading players operating globally in the market are focusing on expansion, development, and new product launches in order to expand their business globally.
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| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2015 to 2021 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; Asia Pacific & MEA |
| Key Countries Covered | United States of America, Canada, Brazil, Mexico, Germany, Italy, France, UK, Russia, BENELUX, China, Japan, South Korea, GCC Countries, South Africa, Turkey |
| Key Segments Covered | Component, Deployment Mode, Application, SMS Traffic, End User, and Region. |
| Key Companies Profiled | AT&T; Sinch; Infobip; Comviva; Bics; Tata Communications; Genesys; Global Message Services(GMS); Monty Mobile; China Mobile |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global A2P Messaging Market reached a valuation of US$ 64.1 Billion in 2021.
The global A2P Messaging Market grew at a sluggish 4.0% CAGR between 2022 and 2032.
Leading players operating in the global AT&T, Sinch, Infobip, Comviva, Bics, Tata Communications, Genesys, Global Message Services (GMS), Monty Mobile, China Mobile.
The United States A2P Messaging Market is projected to grow at a 3.6% CAGR over the forecast period.
Leading players in the global A2P Messaging Market are estimated to account for approximately ~54%-58% of the total market share.
The China A2P Messaging Market is anticipated to expand at 3.3% CAGR over the forecast period.
1. Executive Summary | A2P Messaging Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2015 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) Analysis, 2015 to 2021 4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Component 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2015 to 2021 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2022 to 2032 5.3.1. Platform 5.3.2. A2P Service 5.4. Y-o-Y Growth Trend Analysis By Component, 2015 to 2021 5.5. Absolute $ Opportunity Analysis By Component, 2022 to 2032 6. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Deployment Mode 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2015 to 2021 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2022 to 2032 6.3.1. Cloud 6.3.2. On-premises 6.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2015 to 2021 6.5. Absolute $ Opportunity Analysis By Deployment Mode, 2022 to 2032 7. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2015 to 2021 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2022 to 2032 7.3.1. Authentication Services 7.3.2. Promotional and Marketing Services 7.3.3. Customer Relationship Management Services 7.3.4. Pushed Content Services 7.3.5. Interactive Messages 7.3.6. Others 7.4. Y-o-Y Growth Trend Analysis By Application, 2015 to 2021 7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032 8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By SMS Traffic 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By SMS Traffic, 2015 to 2021 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By SMS Traffic, 2022 to 2032 8.3.1. National 8.3.2. Multi-country 8.4. Y-o-Y Growth Trend Analysis By SMS Traffic, 2015 to 2021 8.5. Absolute $ Opportunity Analysis By SMS Traffic, 2022 to 2032 9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By End User 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By End User, 2015 to 2021 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2022 to 2032 9.3.1. BFSI 9.3.2. Retail and E-Commerce 9.3.3. Hyperlocal Business 9.3.4. Healthcare 9.3.5. Travel and Hospitality 9.3.6. Others 9.4. Y-o-Y Growth Trend Analysis By End User, 2015 to 2021 9.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032 10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2015 to 2021 10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. Asia Pacific 10.3.5. Middle East and Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. United States of America 11.2.1.2. Canada 11.2.2. By Component 11.2.3. By Deployment Mode 11.2.4. By Application 11.2.5. By SMS Traffic 11.2.6. By End User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Component 11.3.3. By Deployment Mode 11.3.4. By Application 11.3.5. By SMS Traffic 11.3.6. By End User 11.4. Key Takeaways 12. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Component 12.2.3. By Deployment Mode 12.2.4. By Application 12.2.5. By SMS Traffic 12.2.6. By End User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Component 12.3.3. By Deployment Mode 12.3.4. By Application 12.3.5. By SMS Traffic 12.3.6. By End User 12.4. Key Takeaways 13. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. Italy 13.2.1.3. France 13.2.1.4. United Kingdom 13.2.1.5. Russia 13.2.1.6. BENELUX 13.2.1.7. Rest of Europe 13.2.2. By Component 13.2.3. By Deployment Mode 13.2.4. By Application 13.2.5. By SMS Traffic 13.2.6. By End User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Component 13.3.3. By Deployment Mode 13.3.4. By Application 13.3.5. By SMS Traffic 13.3.6. By End User 13.4. Key Takeaways 14. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.1.4. Rest of Asia Pacific 14.2.2. By Component 14.2.3. By Deployment Mode 14.2.4. By Application 14.2.5. By SMS Traffic 14.2.6. By End User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Component 14.3.3. By Deployment Mode 14.3.4. By Application 14.3.5. By SMS Traffic 14.3.6. By End User 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Turkey 15.2.1.4. Rest of Middle East and Africa 15.2.2. By Component 15.2.3. By Deployment Mode 15.2.4. By Application 15.2.5. By SMS Traffic 15.2.6. By End User 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Component 15.3.3. By Deployment Mode 15.3.4. By Application 15.3.5. By SMS Traffic 15.3.6. By End User 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. United States of America 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2021 16.1.2.1. By Component 16.1.2.2. By Deployment Mode 16.1.2.3. By Application 16.1.2.4. By SMS Traffic 16.1.2.5. By End User 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2021 16.2.2.1. By Component 16.2.2.2. By Deployment Mode 16.2.2.3. By Application 16.2.2.4. By SMS Traffic 16.2.2.5. By End User 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2021 16.3.2.1. By Component 16.3.2.2. By Deployment Mode 16.3.2.3. By Application 16.3.2.4. By SMS Traffic 16.3.2.5. By End User 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2021 16.4.2.1. By Component 16.4.2.2. By Deployment Mode 16.4.2.3. By Application 16.4.2.4. By SMS Traffic 16.4.2.5. By End User 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2021 16.5.2.1. By Component 16.5.2.2. By Deployment Mode 16.5.2.3. By Application 16.5.2.4. By SMS Traffic 16.5.2.5. By End User 16.6. Italy 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2021 16.6.2.1. By Component 16.6.2.2. By Deployment Mode 16.6.2.3. By Application 16.6.2.4. By SMS Traffic 16.6.2.5. By End User 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2021 16.7.2.1. By Component 16.7.2.2. By Deployment Mode 16.7.2.3. By Application 16.7.2.4. By SMS Traffic 16.7.2.5. By End User 16.8. United Kingdom 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2021 16.8.2.1. By Component 16.8.2.2. By Deployment Mode 16.8.2.3. By Application 16.8.2.4. By SMS Traffic 16.8.2.5. By End User 16.9. Russia 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2021 16.9.2.1. By Component 16.9.2.2. By Deployment Mode 16.9.2.3. By Application 16.9.2.4. By SMS Traffic 16.9.2.5. By End User 16.10. BENELUX 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2021 16.10.2.1. By Component 16.10.2.2. By Deployment Mode 16.10.2.3. By Application 16.10.2.4. By SMS Traffic 16.10.2.5. By End User 16.11. China 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2021 16.11.2.1. By Component 16.11.2.2. By Deployment Mode 16.11.2.3. By Application 16.11.2.4. By SMS Traffic 16.11.2.5. By End User 16.12. Japan 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2021 16.12.2.1. By Component 16.12.2.2. By Deployment Mode 16.12.2.3. By Application 16.12.2.4. By SMS Traffic 16.12.2.5. By End User 16.13. South Korea 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2021 16.13.2.1. By Component 16.13.2.2. By Deployment Mode 16.13.2.3. By Application 16.13.2.4. By SMS Traffic 16.13.2.5. By End User 16.14. GCC Countries 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2021 16.14.2.1. By Component 16.14.2.2. By Deployment Mode 16.14.2.3. By Application 16.14.2.4. By SMS Traffic 16.14.2.5. By End User 16.15. South Africa 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2021 16.15.2.1. By Component 16.15.2.2. By Deployment Mode 16.15.2.3. By Application 16.15.2.4. By SMS Traffic 16.15.2.5. By End User 16.16. Turkey 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2021 16.16.2.1. By Component 16.16.2.2. By Deployment Mode 16.16.2.3. By Application 16.16.2.4. By SMS Traffic 16.16.2.5. By End User 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Component 17.3.3. By Deployment Mode 17.3.4. By Application 17.3.5. By SMS Traffic 17.3.6. By End User 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. AT&T 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Sinch 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Infobip 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Comviva 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Bics 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Tata Communications 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Genesys 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Global Message Services(GMS) 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Monty Mobile 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. China Mobile 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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A2P Messaging Market
