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A2P Messaging Market Overview (2022 to 2032)

[250 Pages Report] As per newly released data by Future Market Insights, the A2P Messaging Market is estimated at USD 66.1 billion in 2022 and is projected to reach USD 98.3 billion by 2032, at a CAGR of 4.0% from 2022 to 2032.

Attribute Details
Estimated A2P Messaging Market Size 2022 US$ 66.1 Billion
Projected A2P Messaging Market (2032) Market Size US$ 98.3 Billion
Forecast CAGR (2022 to 2032) 4%
Historical CAGR (2015 to 2021) 3.3%

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Key Points Covered in A2P Messaging Market Survey

  • Market estimates and forecast 2015 to 2032
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global A2P Messaging Market and How to Navigate
  • Recommendation on Key Winning Strategies

2015 to 2021 Global A2P Messaging Market Outlook Compared to 2022 to 2032 Forecast

In recent years, there has been a huge development in the utilization of Application to Person (A2P) messaging. A2P messaging is being utilized for notifications and as an invoicing process for basic needs and services - for one-off downloads or activities, as well as with respect to payments.

A2P messaging is a prominent mode for businesses or organizations in the communication market space to ensure better connectivity with consumers. Organizations use text information to advise clients about recent updates for further developing the client experience, which boosts the financial growth of the organization. SMS help in creating leads, expanding the sales, and building better client connections across many industries, like BFSI, retail & e-commerce, travel and hospitality, advertising, hyperlocal business, and healthcare. A2P messaging revenue is growing and has been implemented by many organizations across the globe.

A2P Messaging offers MNOs a chance to expand their businesses enhancing their revenue and backing enterprises to lay out a persistent dialogue with their clients. Several enterprises have undergone an extreme digital transformation driven by the COVID-19 pandemic, not exclusively to permit teleworking of their workers; but to guarantee business progression.

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How Implementation of A2P Messaging in Healthcare Sector is pushing the Market Ahead?

Patients and healthcare organizations are rapidly using A2P messaging technology for an assortment of patient-reminding purposes. The usage of messaging applications has been shown to guarantee proper medication and conventional adherence, observing patients after a medical procedure and adjusting ways of behavior. A smartphone application called cHEmotHErApp has an essential capacity to convey SMS text messages with directions for taking care of oneself and emotional support for patients going through chemotherapy or other procedures.

School Hospital (HE) of the Federal University of Pelotas (UFPel), has conducted a survey to study how text messaging enhances patient performance. Altogether, 14 disease patients were considered for the review. Every one of these patients got an everyday text message on their cell phone via applications with a few directions on empowering taking care of oneself and daily mental support. Patients revealed that, due to the SMS text messages they received, they felt more positive remainders about their treatment, felt more upheld and supported, and that the text messages worked with taking care of themselves. Also, patients revealed that the SMS text messages have helped in reminding daily routines and to proceed with additional awareness regarding their health.

The health monitoring and text messages sent through the app to the respective patient have made the patient track their own assessment and remain updated about their medication. Thus, the healthcare industry has widely deployed A2P messaging which is booming the market.

How BFSI Sector is Employing A2P Messaging for Betterment of Customers?

BFSI A2P messaging is the kind of message traffic in which the individual receives a message from an application of any bank and financial establishment. A2P SMS is not restricted to PIN codes, one-time passwords (OTPs), notices or chatbots, and advertising messages sent by BFSI. BFSI A2P SMS assists in achieving a large number of customers in a cost-effective manner and it has wide scope as customers are also interested in receiving text messages every time they withdraw or transfer funds.

A2P SMS helps the BFSI area to associate and construct a strong network with the customers by helping and sorting out the customer needs, announcing the summary of their transactions, and their investment portfolio remainders. Likewise, quick service is anticipated by the customers, especially those who are having a smartphone, strong internet connectivity, and related application. A2P SMS is exceptionally viable in BFSI as it permits sending out confirmation SMS, and warning SMS as well as alerting the customer by sending anti-fraud detection SMS. Mainly, the growing demand for A2P messaging in BFSI is driving the growth of the A2P messaging market worldwide.

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What is the Impact of COVID-19 Crisis on A2P Messaging Market?

The COVID-19 pandemic has entirely changed the demand for A2P services. Likewise, expansion in mobile operations and the IT healthcare industry during pandemic circumstances has altogether expanded the reception of A2P messaging services. Also, A2P messaging services helped and assisted numerous enterprises to stay associated with their customers and increase sales during the pandemic situation.

A2P messaging is attaining a pivotal part in government communication applications around COVID-19. Local authorities in Sweden have instituted a website with information about where the coronavirus outbreak is occurring, suggested austere measures, and current information about the infection there. When this website was launched, only 100,000 people visited the site.

Country-wise Insights

How fast is the Popularity of A2P Messaging Growing in the USA?

The USA is considered a lucrative market for A2P messaging and is expected to register a significant CAGR of 3.6% during the forecast period. The primary reason behind huge growth are developing preferences for digital advertisement, a flood in the number of internet subscribers, and the development of advanced technologies like IoT. Rapidly growing start-ups and small and medium enterprises in the region are embracing A2P messaging to create awareness and oversee their customer base.

In 2021, Twilio and carriers launched an enrollment-based A2P 10DLC arrangement, which offered the scope to perform A2P messaging by means of long code to United States of America recipients. This development of A2P messaging happened at a swift pace.

Region-wise Insights

Which Region is projected to Offer the Largest Opportunity for A2P Messaging Market?

North America holds a significant share of the A2P Messaging Market. North America is implementing a 10DLC channel. 10 DLC numbers can have the ability to send SMS messages in a huge volume that have ranged in the form of shortcodes, and long codes, and are toll-free. It is a cost-effective way to send messages on a massive scale.

North America is continuing to gain public confidence and tools to protect customers which is imperative for the eventual future of A2P messaging for big enterprises. SMS messaging is a critical instrument and administration that has a long life in front of it to contact crowds in a straightforward manner. To proceed with the development there should be layers of safety required to safeguard users and hold brand confidence.

Category-wise Insights

Which Component is Key to Revenue Generation in A2P Messaging Market?

The platform segment is projected to hold the largest market share during the forecast period. This category is expected to grow at a CAGR of 3.6% in the next ten years. A2P messaging platform is widely used in BFSI, retail and e-commerce, hyperlocal business, healthcare, travel, and hospitality.

For enterprises at the medium level, A2P platforms are ordinarily utilized for describing the variety of products, and promotions, as well as giving updates. For new product engagement, A2P platforms will function perfectly for the two sides. Enterprises can keep loyal customers closer. From funding to retail, A2P platforms can play a vital role in implementation in various industries.

How Promotional and Marketing Services are leading the Enterprises Profitability via A2P Messaging?

A promotional SMS is widely used to forward messages by enterprises or a particular brand to understand and the users informing them about the promotions, product offers, and flash sales. Many marketers around the globe run promotional campaigns to increase customer commitment and sales. Promotional SMS is utilized for sending promoting sales messages. They are conveyed uniquely to opt-in and non-DND numbers without any interference. Promotional SMS is forwarded to the customer between the time frame of 9 am and 9 pm when the customer's activity rate is high. Promotional messages usually have a 6-character sender ID which is identified by the network operator and messages are forwarded to the subscribers.

Since 98% of the messages sent to the customers are opened, the implementation of A2P promotions and marketing messages has increased the product awareness rate by 76%. This perspective has changed the pace of the A2P messaging market.

What are the Serious Threats Pulling the A2P Messaging Business Backward?

MNOs are suffering serious losses because of the threats imposed on the A2P messaging business. The key issues faced by MNOs are grey routes, traffic migration OTT, and traffic blending.

Grey routes are likely the most often faced problem by MNOs, it is responsible for causing huge losses to the operator. Revenue leakage to grey routes remains very high, annual average leakage is around US$ 7.7 Billion. Grey route courses prompt unmonitored traffic to an MNO, which thus brings the lost profits, and provides different players with a potential chance to deliver A2P SMS at an exceptionally low or even zero cost rate.

Regardless, SMS having most reading rate interestingly, in contrast with communication channels like email and OTT, enterprises present worldwide have moved their tasks from A2P SMS traffic to OTT because of the lower expenses and more broad features accessible. This has drawn the attention of various public and worldwide A2P traffic streams by staying away from an operator network by choosing the internet and the network providers are getting through a loss of income. These factors are responsible for road-blocking the growth of the A2P messaging market.

Competitive Landscape

Leading players operating globally in the market are focusing on expansion, development, and new product launches in order to expand their business globally.

For instance:

  • In Mar 2022, Infobip introduced SMS and WhatsApp messaging notifications to adobe commerce clients. The expansion of these famous channels will empower Adobe Commerce merchants to offer their customers genuinely associated advanced digital experience and analytics over famous, advantageous, and confided-in channels, as well as for Infobip's 700+ direct carrier relationships.
  • In Dec 2021, Microsoft agreed to acquire Xandr from AT&T. With Xandr's ability and innovation, Microsoft can speed up the conveyance of its digital advertising and retail media arrangements, molding the upcoming digital promotion commercial center into one that regards privacy preferences.
  • In Jun 2021, Jazz collaborated with Sinch to receive A2P messaging for its mobile subscribers. Subscribers will benefit from the deal as it will enhance the protection from spam and fraudulent messages.
  • In Apr 2021, GMS and Cellusys announced their partnership to offer complete A2P revenue assurance and enhanced security solutions. The two organizations hold hands to offer prominent messaging services with the help of an advanced firewall and analytics platform to boost the messaging revenues

Scope of Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2015 to 2021
Market Analysis USD Million for Value
Key Regions Covered North America, Latin America, Europe, Asia Pacific & MEA
Key Countries Covered United States of America, Canada, Brazil, Mexico, Germany, Italy, France, UK, Russia, BENELUX, China, Japan, South Korea, GCC Countries, South Africa, Turkey
Key Segments Covered Component, Deployment Mode, Application, SMS Traffic, End User, and Region.
Key Companies Profiled
  • AT&T
  • Sinch
  • Infobip
  • Comviva
  • Bics
  • Tata Communications
  • Genesys
  • Global Message Services(GMS)
  • Monty Mobile
  • China Mobile
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global A2P Messaging Market by Category

By Component:

  • Platform
  • A2P Service

By Deployment Mode:

  • Cloud
  • On-premises

By Application:

  • Authentication Services
  • Promotional and Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others

By SMS Traffic:

  • National
  • Multi-country

By End User:

  • BFSI
  • Retail and E-Commerce
  • Hyperlocal Business
  • Healthcare
  • Travel and Hospitality
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the current A2P Messaging Market value?

The global A2P Messaging Market reached a valuation of US$ 64.1 Billion in 2021.

At what rate did the global A2P Messaging Market grow between 2022 and 2032?

The global A2P Messaging Market grew at a sluggish 4.0% CAGR between 2022 and 2032.

Who are the leading players in the global A2P Messaging Market?

Leading players operating in the global AT&T, Sinch, Infobip, Comviva, Bics, Tata Communications, Genesys, Global Message Services (GMS), Monty Mobile, China Mobile.

What will be the demand outlook for United States A2P Messaging Market?

The United States A2P Messaging Market is projected to grow at a 3.6% CAGR over the forecast period.

What is the market share of the leading countries operating in the A2P Messaging Market?

Leading players in the global A2P Messaging Market are estimated to account for approximately ~54%-58% of the total market share.

What is the A2P Messaging Market demand outlook for China?

The China A2P Messaging Market is anticipated to expand at 3.3% CAGR over the forecast period.

Table of Content

1. Executive Summary | A2P Messaging Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2015 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) Analysis, 2015 to 2021

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Component

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2015 to 2021

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2022 to 2032

        5.3.1. Platform

        5.3.2. A2P Service

    5.4. Y-o-Y Growth Trend Analysis By Component, 2015 to 2021

    5.5. Absolute $ Opportunity Analysis By Component, 2022 to 2032

6. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Deployment Mode

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2015 to 2021

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2022 to 2032

        6.3.1. Cloud

        6.3.2. On-premises

    6.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2015 to 2021

    6.5. Absolute $ Opportunity Analysis By Deployment Mode, 2022 to 2032

7. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2015 to 2021

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2022 to 2032

        7.3.1. Authentication Services

        7.3.2. Promotional and Marketing Services

        7.3.3. Customer Relationship Management Services

        7.3.4. Pushed Content Services

        7.3.5. Interactive Messages

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By Application, 2015 to 2021

    7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032

8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By SMS Traffic

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By SMS Traffic, 2015 to 2021

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By SMS Traffic, 2022 to 2032

        8.3.1. National

        8.3.2. Multi-country

    8.4. Y-o-Y Growth Trend Analysis By SMS Traffic, 2015 to 2021

    8.5. Absolute $ Opportunity Analysis By SMS Traffic, 2022 to 2032

9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By End User

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By End User, 2015 to 2021

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2022 to 2032

        9.3.1. BFSI

        9.3.2. Retail and E-Commerce

        9.3.3. Hyperlocal Business

        9.3.4. Healthcare

        9.3.5. Travel and Hospitality

        9.3.6. Others

    9.4. Y-o-Y Growth Trend Analysis By End User, 2015 to 2021

    9.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032

10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2015 to 2021

    10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. Asia Pacific

        10.3.5. Middle East and Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. United States of America

            11.2.1.2. Canada

        11.2.2. By Component

        11.2.3. By Deployment Mode

        11.2.4. By Application

        11.2.5. By SMS Traffic

        11.2.6. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Component

        11.3.3. By Deployment Mode

        11.3.4. By Application

        11.3.5. By SMS Traffic

        11.3.6. By End User

    11.4. Key Takeaways

12. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. Brazil

            12.2.1.2. Mexico

            12.2.1.3. Rest of Latin America

        12.2.2. By Component

        12.2.3. By Deployment Mode

        12.2.4. By Application

        12.2.5. By SMS Traffic

        12.2.6. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Component

        12.3.3. By Deployment Mode

        12.3.4. By Application

        12.3.5. By SMS Traffic

        12.3.6. By End User

    12.4. Key Takeaways

13. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. Germany

            13.2.1.2. Italy

            13.2.1.3. France

            13.2.1.4. United Kingdom

            13.2.1.5. Russia

            13.2.1.6. BENELUX

            13.2.1.7. Rest of Europe

        13.2.2. By Component

        13.2.3. By Deployment Mode

        13.2.4. By Application

        13.2.5. By SMS Traffic

        13.2.6. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Component

        13.3.3. By Deployment Mode

        13.3.4. By Application

        13.3.5. By SMS Traffic

        13.3.6. By End User

    13.4. Key Takeaways

14. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

            14.2.1.4. Rest of Asia Pacific

        14.2.2. By Component

        14.2.3. By Deployment Mode

        14.2.4. By Application

        14.2.5. By SMS Traffic

        14.2.6. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Component

        14.3.3. By Deployment Mode

        14.3.4. By Application

        14.3.5. By SMS Traffic

        14.3.6. By End User

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Turkey

            15.2.1.4. Rest of Middle East and Africa

        15.2.2. By Component

        15.2.3. By Deployment Mode

        15.2.4. By Application

        15.2.5. By SMS Traffic

        15.2.6. By End User

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Component

        15.3.3. By Deployment Mode

        15.3.4. By Application

        15.3.5. By SMS Traffic

        15.3.6. By End User

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. United States of America

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2021

            16.1.2.1. By Component

            16.1.2.2. By Deployment Mode

            16.1.2.3. By Application

            16.1.2.4. By SMS Traffic

            16.1.2.5. By End User

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2021

            16.2.2.1. By Component

            16.2.2.2. By Deployment Mode

            16.2.2.3. By Application

            16.2.2.4. By SMS Traffic

            16.2.2.5. By End User

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2021

            16.3.2.1. By Component

            16.3.2.2. By Deployment Mode

            16.3.2.3. By Application

            16.3.2.4. By SMS Traffic

            16.3.2.5. By End User

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2021

            16.4.2.1. By Component

            16.4.2.2. By Deployment Mode

            16.4.2.3. By Application

            16.4.2.4. By SMS Traffic

            16.4.2.5. By End User

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2021

            16.5.2.1. By Component

            16.5.2.2. By Deployment Mode

            16.5.2.3. By Application

            16.5.2.4. By SMS Traffic

            16.5.2.5. By End User

    16.6. Italy

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2021

            16.6.2.1. By Component

            16.6.2.2. By Deployment Mode

            16.6.2.3. By Application

            16.6.2.4. By SMS Traffic

            16.6.2.5. By End User

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2021

            16.7.2.1. By Component

            16.7.2.2. By Deployment Mode

            16.7.2.3. By Application

            16.7.2.4. By SMS Traffic

            16.7.2.5. By End User

    16.8. United Kingdom

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2021

            16.8.2.1. By Component

            16.8.2.2. By Deployment Mode

            16.8.2.3. By Application

            16.8.2.4. By SMS Traffic

            16.8.2.5. By End User

    16.9. Russia

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2021

            16.9.2.1. By Component

            16.9.2.2. By Deployment Mode

            16.9.2.3. By Application

            16.9.2.4. By SMS Traffic

            16.9.2.5. By End User

    16.10. BENELUX

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2021

            16.10.2.1. By Component

            16.10.2.2. By Deployment Mode

            16.10.2.3. By Application

            16.10.2.4. By SMS Traffic

            16.10.2.5. By End User

    16.11. China

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2021

            16.11.2.1. By Component

            16.11.2.2. By Deployment Mode

            16.11.2.3. By Application

            16.11.2.4. By SMS Traffic

            16.11.2.5. By End User

    16.12. Japan

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2021

            16.12.2.1. By Component

            16.12.2.2. By Deployment Mode

            16.12.2.3. By Application

            16.12.2.4. By SMS Traffic

            16.12.2.5. By End User

    16.13. South Korea

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2021

            16.13.2.1. By Component

            16.13.2.2. By Deployment Mode

            16.13.2.3. By Application

            16.13.2.4. By SMS Traffic

            16.13.2.5. By End User

    16.14. GCC Countries

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2021

            16.14.2.1. By Component

            16.14.2.2. By Deployment Mode

            16.14.2.3. By Application

            16.14.2.4. By SMS Traffic

            16.14.2.5. By End User

    16.15. South Africa

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2021

            16.15.2.1. By Component

            16.15.2.2. By Deployment Mode

            16.15.2.3. By Application

            16.15.2.4. By SMS Traffic

            16.15.2.5. By End User

    16.16. Turkey

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2021

            16.16.2.1. By Component

            16.16.2.2. By Deployment Mode

            16.16.2.3. By Application

            16.16.2.4. By SMS Traffic

            16.16.2.5. By End User

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Component

        17.3.3. By Deployment Mode

        17.3.4. By Application

        17.3.5. By SMS Traffic

        17.3.6. By End User

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. AT&T

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Sinch

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Infobip

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Comviva

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Bics

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Tata Communications

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Genesys

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Global Message Services(GMS)

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Monty Mobile

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. China Mobile

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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