Market Survey on A2P Messaging Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Market Statistics, Penetration Analysis, Pricing Analysis and Company Ecosystem
An In-depth Market Insights of A2P Messaging Market including Platform and A2P Service Covering 30+ Countries like United States, United Kingdom, Germany, France, Norway, Sweden, Saudi Arabia, United Arab Emirates, Japan, Korea, Australia, New Zealand, and Others
[250 Pages Report] As per newly released data by Future Market Insights, the A2P Messaging Market is estimated at USD 66.1 billion in 2022 and is projected to reach USD98.3 billion by 2032, at a CAGR of 4.0% from 2022 to 2032.
Attribute
Details
Estimated A2P Messaging Market Size 2022
US$ 66.1 Billion
Projected A2P Messaging Market (2032) Market Size
US$ 98.3 Billion
Forecast CAGR (2022 to 2032)
4%
Historical CAGR (2015 to 2021)
3.3%
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Key Points Covered in A2P Messaging Market Survey
Market estimates and forecast 2015 to 2032
Key drivers and restraints impacting market growth
Segment-wise, Country-wise, and Region-wise Analysis
Competition Mapping and Benchmarking
Brand share and Market Share Analysis
Key Product Innovations and Regulatory Climate
COVID-19 Impact on Global A2P Messaging Market and How to Navigate
Recommendation on Key Winning Strategies
2015 to 2021 Global A2P Messaging Market Outlook Compared to 2022 to 2032 Forecast
In recent years, there has been a huge development in the utilization of Application to Person (A2P) messaging. A2P messaging is being utilized for notifications and as an invoicing process for basic needs and services - for one-off downloads or activities, as well as with respect to payments.
A2P messaging is a prominent mode for businesses or organizations in the communication market space to ensure better connectivity with consumers. Organizations use text information to advise clients about recent updates for further developing the client experience, which boosts the financial growth of the organization. SMS help in creating leads, expanding the sales, and building better client connections across many industries, like BFSI, retail & e-commerce, travel and hospitality, advertising, hyperlocal business, and healthcare. A2P messaging revenue is growing and has been implemented by many organizations across the globe.
A2P Messaging offers MNOs a chance to expand their businesses enhancing their revenue and backing enterprises to lay out a persistent dialogue with their clients. Several enterprises have undergone an extreme digital transformation driven by the COVID-19 pandemic, not exclusively to permit teleworking of their workers; but to guarantee business progression.
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How Implementation of A2P Messaging in Healthcare Sector is pushing the Market Ahead?
Patients and healthcare organizations are rapidly using A2P messaging technology for an assortment of patient-reminding purposes. The usage of messaging applications has been shown to guarantee proper medication and conventional adherence, observing patients after a medical procedure and adjusting ways of behavior. A smartphone application called cHEmotHErApp has an essential capacity to convey SMS text messages with directions for taking care of oneself and emotional support for patients going through chemotherapy or other procedures.
School Hospital (HE) of the Federal University of Pelotas (UFPel), has conducted a survey to study how text messaging enhances patient performance. Altogether, 14 disease patients were considered for the review. Every one of these patients got an everyday text message on their cell phone via applications with a few directions on empowering taking care of oneself and daily mental support. Patients revealed that, due to the SMS text messages they received, they felt more positive remainders about their treatment, felt more upheld and supported, and that the text messages worked with taking care of themselves. Also, patients revealed that the SMS text messages have helped in reminding daily routines and to proceed with additional awareness regarding their health.
The health monitoring and text messages sent through the app to the respective patient have made the patient track their own assessment and remain updated about their medication. Thus, the healthcare industry has widely deployed A2P messaging which is booming the market.
How BFSI Sector is Employing A2P Messaging for Betterment of Customers?
BFSI A2P messaging is the kind of message traffic in which the individual receives a message from an application of any bank and financial establishment. A2P SMS is not restricted to PIN codes, one-time passwords (OTPs), notices or chatbots, and advertising messages sent by BFSI. BFSI A2P SMS assists in achieving a large number of customers in a cost-effective manner and it has wide scope as customers are also interested in receiving text messages every time they withdraw or transfer funds.
A2P SMS helps the BFSI area to associate and construct a strong network with the customers by helping and sorting out the customer needs, announcing the summary of their transactions, and their investment portfolio remainders. Likewise, quick service is anticipated by the customers, especially those who are having a smartphone, strong internet connectivity, and related application. A2P SMS is exceptionally viable in BFSI as it permits sending out confirmation SMS, and warning SMS as well as alerting the customer by sending anti-fraud detection SMS. Mainly, the growing demand for A2P messaging in BFSI is driving the growth of the A2P messaging market worldwide.
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What is the Impact of COVID-19 Crisis on A2P Messaging Market?
The COVID-19 pandemic has entirely changed the demand for A2P services. Likewise, expansion in mobile operations and the IT healthcare industry during pandemic circumstances has altogether expanded the reception of A2P messaging services. Also, A2P messaging services helped and assisted numerous enterprises to stay associated with their customers and increase sales during the pandemic situation.
A2P messaging is attaining a pivotal part in government communication applications around COVID-19. Local authorities in Sweden have instituted a website with information about where the coronavirus outbreak is occurring, suggested austere measures, and current information about the infection there. When this website was launched, only 100,000 people visited the site.
Country-wise Insights
How fast is the Popularity of A2P Messaging Growing in the USA?
The USA is considered a lucrative market for A2P messaging and is expected to register a significant CAGR of 3.6% during the forecast period. The primary reason behind huge growth are developing preferences for digital advertisement, a flood in the number of internet subscribers, and the development of advanced technologies like IoT. Rapidly growing start-ups and small and medium enterprises in the region are embracing A2P messaging to create awareness and oversee their customer base.
In 2021, Twilio and carriers launched an enrollment-based A2P 10DLC arrangement, which offered the scope to perform A2P messaging by means of long code to United States of America recipients. This development of A2P messaging happened at a swift pace.
Region-wise Insights
Which Region is projected to Offer the Largest Opportunity for A2P Messaging Market?
North America holds a significant share of the A2P Messaging Market. North America is implementing a 10DLC channel. 10 DLC numbers can have the ability to send SMS messages in a huge volume that have ranged in the form of shortcodes, and long codes, and are toll-free. It is a cost-effective way to send messages on a massive scale.
North America is continuing to gain public confidence and tools to protect customers which is imperative for the eventual future of A2P messaging for big enterprises. SMS messaging is a critical instrument and administration that has a long life in front of it to contact crowds in a straightforward manner. To proceed with the development there should be layers of safety required to safeguard users and hold brand confidence.
Category-wise Insights
Which Component is Key to Revenue Generation in A2P Messaging Market?
The platform segment is projected to hold the largest market share during the forecast period. This category is expected to grow at a CAGR of 3.6% in the next ten years. A2P messaging platform is widely used in BFSI, retail and e-commerce, hyperlocal business, healthcare, travel, and hospitality.
For enterprises at the medium level, A2P platforms are ordinarily utilized for describing the variety of products, and promotions, as well as giving updates. For new product engagement, A2P platforms will function perfectly for the two sides. Enterprises can keep loyal customers closer. From funding to retail, A2P platforms can play a vital role in implementation in various industries.
How Promotional and Marketing Services are leading the Enterprises Profitability via A2P Messaging?
A promotional SMS is widely used to forward messages by enterprises or a particular brand to understand and the users informing them about the promotions, product offers, and flash sales. Many marketers around the globe run promotional campaigns to increase customer commitment and sales. Promotional SMS is utilized for sending promoting sales messages. They are conveyed uniquely to opt-in and non-DND numbers without any interference. Promotional SMS is forwarded to the customer between the time frame of 9 am and 9 pm when the customer's activity rate is high. Promotional messages usually have a 6-character sender ID which is identified by the network operator and messages are forwarded to the subscribers.
Since 98% of the messages sent to the customers are opened, the implementation of A2P promotions and marketing messages has increased the product awareness rate by 76%. This perspective has changed the pace of the A2P messaging market.
What are the Serious Threats Pulling the A2P Messaging Business Backward?
MNOs are suffering serious losses because of the threats imposed on the A2P messaging business. The key issues faced by MNOs are grey routes, traffic migration OTT, and traffic blending.
Grey routes are likely the most often faced problem by MNOs, it is responsible for causing huge losses to the operator. Revenue leakage to grey routes remains very high, annual average leakage is around US$ 7.7 Billion. Grey route courses prompt unmonitored traffic to an MNO, which thus brings the lost profits, and provides different players with a potential chance to deliver A2P SMS at an exceptionally low or even zero cost rate.
Regardless, SMS having most reading rate interestingly, in contrast with communication channels like email and OTT, enterprises present worldwide have moved their tasks from A2P SMS traffic to OTT because of the lower expenses and more broad features accessible. This has drawn the attention of various public and worldwide A2P traffic streams by staying away from an operator network by choosing the internet and the network providers are getting through a loss of income. These factors are responsible for road-blocking the growth of the A2P messaging market.
Competitive Landscape
Leading players operating globally in the market are focusing on expansion, development, and new product launches in order to expand their business globally.
For instance:
In Mar 2022, Infobip introduced SMS and WhatsApp messaging notifications to adobe commerce clients. The expansion of these famous channels will empower Adobe Commerce merchants to offer their customers genuinely associated advanced digital experience and analytics over famous, advantageous, and confided-in channels, as well as for Infobip's 700+ direct carrier relationships.
In Dec 2021, Microsoft agreed to acquire Xandr from AT&T. With Xandr's ability and innovation, Microsoft can speed up the conveyance of its digital advertising and retail media arrangements, molding the upcoming digital promotion commercial center into one that regards privacy preferences.
In Jun 2021, Jazz collaborated with Sinch to receive A2P messaging for its mobile subscribers. Subscribers will benefit from the deal as it will enhance the protection from spam and fraudulent messages.
In Apr 2021, GMS and Cellusys announced their partnership to offer complete A2P revenue assurance and enhanced security solutions. The two organizations hold hands to offer prominent messaging services with the help of an advanced firewall and analytics platform to boost the messaging revenues
Scope of Report
Attribute
Details
Forecast Period
2022 to 2032
Historical Data Available for
2015 to 2021
Market Analysis
USD Million for Value
Key Regions Covered
North America, Latin America, Europe, Asia Pacific & MEA
Key Countries Covered
United States of America, Canada, Brazil, Mexico, Germany, Italy, France, UK, Russia, BENELUX, China, Japan, South Korea, GCC Countries, South Africa, Turkey
Key Segments Covered
Component, Deployment Mode, Application, SMS Traffic, End User, and Region.
Key Companies Profiled
AT&T
Sinch
Infobip
Comviva
Bics
Tata Communications
Genesys
Global Message Services(GMS)
Monty Mobile
China Mobile
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
Global A2P Messaging Market by Category
By Component:
Platform
A2P Service
By Deployment Mode:
Cloud
On-premises
By Application:
Authentication Services
Promotional and Marketing Services
Customer Relationship Management Services
Pushed Content Services
Interactive Messages
Others
By SMS Traffic:
National
Multi-country
By End User:
BFSI
Retail and E-Commerce
Hyperlocal Business
Healthcare
Travel and Hospitality
Others
By Region:
North America
Latin America
Europe
Asia Pacific
Middle East and Africa (MEA)
Frequently Asked Questions
What is the current A2P Messaging Market value?
The global A2P Messaging Market reached a valuation of US$ 64.1 Billion in 2021.
At what rate did the global A2P Messaging Market grow between 2022 and 2032?
The global A2P Messaging Market grew at a sluggish 4.0% CAGR between 2022 and 2032.
Who are the leading players in the global A2P Messaging Market?
Leading players operating in the global AT&T, Sinch, Infobip, Comviva, Bics, Tata Communications, Genesys, Global Message Services (GMS), Monty Mobile, China Mobile.
What will be the demand outlook for United States A2P Messaging Market?
The United States A2P Messaging Market is projected to grow at a 3.6% CAGR over the forecast period.
What is the market share of the leading countries operating in the A2P Messaging Market?
Leading players in the global A2P Messaging Market are estimated to account for approximately ~54%-58% of the total market share.
What is the A2P Messaging Market demand outlook for China?
The China A2P Messaging Market is anticipated to expand at 3.3% CAGR over the forecast period.
Table of Content
1. Executive Summary | A2P Messaging Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2015 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) Analysis, 2015 to 2021
4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Component
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2015 to 2021
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2022 to 2032
5.3.1. Platform
5.3.2. A2P Service
5.4. Y-o-Y Growth Trend Analysis By Component, 2015 to 2021
5.5. Absolute $ Opportunity Analysis By Component, 2022 to 2032
6. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Deployment Mode
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2015 to 2021
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2022 to 2032
6.3.1. Cloud
6.3.2. On-premises
6.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2015 to 2021
6.5. Absolute $ Opportunity Analysis By Deployment Mode, 2022 to 2032
7. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2015 to 2021
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2022 to 2032
7.3.1. Authentication Services
7.3.2. Promotional and Marketing Services
7.3.3. Customer Relationship Management Services
7.3.4. Pushed Content Services
7.3.5. Interactive Messages
7.3.6. Others
7.4. Y-o-Y Growth Trend Analysis By Application, 2015 to 2021
7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By SMS Traffic
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By SMS Traffic, 2015 to 2021
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By SMS Traffic, 2022 to 2032
8.3.1. National
8.3.2. Multi-country
8.4. Y-o-Y Growth Trend Analysis By SMS Traffic, 2015 to 2021
8.5. Absolute $ Opportunity Analysis By SMS Traffic, 2022 to 2032
9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By End User
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By End User, 2015 to 2021
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2022 to 2032
9.3.1. BFSI
9.3.2. Retail and E-Commerce
9.3.3. Hyperlocal Business
9.3.4. Healthcare
9.3.5. Travel and Hospitality
9.3.6. Others
9.4. Y-o-Y Growth Trend Analysis By End User, 2015 to 2021
9.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032
10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2015 to 2021
10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. Asia Pacific
10.3.5. Middle East and Africa
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. United States of America
11.2.1.2. Canada
11.2.2. By Component
11.2.3. By Deployment Mode
11.2.4. By Application
11.2.5. By SMS Traffic
11.2.6. By End User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Component
11.3.3. By Deployment Mode
11.3.4. By Application
11.3.5. By SMS Traffic
11.3.6. By End User
11.4. Key Takeaways
12. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. Brazil
12.2.1.2. Mexico
12.2.1.3. Rest of Latin America
12.2.2. By Component
12.2.3. By Deployment Mode
12.2.4. By Application
12.2.5. By SMS Traffic
12.2.6. By End User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Component
12.3.3. By Deployment Mode
12.3.4. By Application
12.3.5. By SMS Traffic
12.3.6. By End User
12.4. Key Takeaways
13. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. Italy
13.2.1.3. France
13.2.1.4. United Kingdom
13.2.1.5. Russia
13.2.1.6. BENELUX
13.2.1.7. Rest of Europe
13.2.2. By Component
13.2.3. By Deployment Mode
13.2.4. By Application
13.2.5. By SMS Traffic
13.2.6. By End User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Component
13.3.3. By Deployment Mode
13.3.4. By Application
13.3.5. By SMS Traffic
13.3.6. By End User
13.4. Key Takeaways
14. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.1.4. Rest of Asia Pacific
14.2.2. By Component
14.2.3. By Deployment Mode
14.2.4. By Application
14.2.5. By SMS Traffic
14.2.6. By End User
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Component
14.3.3. By Deployment Mode
14.3.4. By Application
14.3.5. By SMS Traffic
14.3.6. By End User
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Turkey
15.2.1.4. Rest of Middle East and Africa
15.2.2. By Component
15.2.3. By Deployment Mode
15.2.4. By Application
15.2.5. By SMS Traffic
15.2.6. By End User
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Component
15.3.3. By Deployment Mode
15.3.4. By Application
15.3.5. By SMS Traffic
15.3.6. By End User
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. United States of America
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Component
16.1.2.2. By Deployment Mode
16.1.2.3. By Application
16.1.2.4. By SMS Traffic
16.1.2.5. By End User
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Component
16.2.2.2. By Deployment Mode
16.2.2.3. By Application
16.2.2.4. By SMS Traffic
16.2.2.5. By End User
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Component
16.3.2.2. By Deployment Mode
16.3.2.3. By Application
16.3.2.4. By SMS Traffic
16.3.2.5. By End User
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Component
16.4.2.2. By Deployment Mode
16.4.2.3. By Application
16.4.2.4. By SMS Traffic
16.4.2.5. By End User
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Component
16.5.2.2. By Deployment Mode
16.5.2.3. By Application
16.5.2.4. By SMS Traffic
16.5.2.5. By End User
16.6. Italy
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Component
16.6.2.2. By Deployment Mode
16.6.2.3. By Application
16.6.2.4. By SMS Traffic
16.6.2.5. By End User
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Component
16.7.2.2. By Deployment Mode
16.7.2.3. By Application
16.7.2.4. By SMS Traffic
16.7.2.5. By End User
16.8. United Kingdom
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Component
16.8.2.2. By Deployment Mode
16.8.2.3. By Application
16.8.2.4. By SMS Traffic
16.8.2.5. By End User
16.9. Russia
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Component
16.9.2.2. By Deployment Mode
16.9.2.3. By Application
16.9.2.4. By SMS Traffic
16.9.2.5. By End User
16.10. BENELUX
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Component
16.10.2.2. By Deployment Mode
16.10.2.3. By Application
16.10.2.4. By SMS Traffic
16.10.2.5. By End User
16.11. China
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Component
16.11.2.2. By Deployment Mode
16.11.2.3. By Application
16.11.2.4. By SMS Traffic
16.11.2.5. By End User
16.12. Japan
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Component
16.12.2.2. By Deployment Mode
16.12.2.3. By Application
16.12.2.4. By SMS Traffic
16.12.2.5. By End User
16.13. South Korea
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Component
16.13.2.2. By Deployment Mode
16.13.2.3. By Application
16.13.2.4. By SMS Traffic
16.13.2.5. By End User
16.14. GCC Countries
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Component
16.14.2.2. By Deployment Mode
16.14.2.3. By Application
16.14.2.4. By SMS Traffic
16.14.2.5. By End User
16.15. South Africa
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Component
16.15.2.2. By Deployment Mode
16.15.2.3. By Application
16.15.2.4. By SMS Traffic
16.15.2.5. By End User
16.16. Turkey
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Component
16.16.2.2. By Deployment Mode
16.16.2.3. By Application
16.16.2.4. By SMS Traffic
16.16.2.5. By End User
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Component
17.3.3. By Deployment Mode
17.3.4. By Application
17.3.5. By SMS Traffic
17.3.6. By End User
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. AT&T
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Sinch
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. Infobip
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Comviva
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Bics
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. Tata Communications
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. Genesys
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Global Message Services(GMS)
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Monty Mobile
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. China Mobile
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used20. Research Methodology
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List of Tables
Table 1: Global Market Value (US$ Million) Forecast by Region, 2015 to 2032
Table 2: Global Market Value (US$ Million) Forecast by Component, 2015 to 2032
Table 3: Global Market Value (US$ Million) Forecast by Deployment Mode, 2015 to 2032
Table 4: Global Market Value (US$ Million) Forecast by Application, 2015 to 2032
Table 5: Global Market Value (US$ Million) Forecast by SMS Traffic, 2015 to 2032
Table 6: Global Market Value (US$ Million) Forecast by End User, 2015 to 2032
Table 7: North America Market Value (US$ Million) Forecast by Country, 2015 to 2032
Table 8: North America Market Value (US$ Million) Forecast by Component, 2015 to 2032
Table 9: North America Market Value (US$ Million) Forecast by Deployment Mode, 2015 to 2032
Table 10: North America Market Value (US$ Million) Forecast by Application, 2015 to 2032
Table 11: North America Market Value (US$ Million) Forecast by SMS Traffic, 2015 to 2032
Table 12: North America Market Value (US$ Million) Forecast by End User, 2015 to 2032
Table 13: Latin America Market Value (US$ Million) Forecast by Country, 2015 to 2032
Table 14: Latin America Market Value (US$ Million) Forecast by Component, 2015 to 2032
Table 15: Latin America Market Value (US$ Million) Forecast by Deployment Mode, 2015 to 2032
Table 16: Latin America Market Value (US$ Million) Forecast by Application, 2015 to 2032
Table 17: Latin America Market Value (US$ Million) Forecast by SMS Traffic, 2015 to 2032
Table 18: Latin America Market Value (US$ Million) Forecast by End User, 2015 to 2032
Table 19: Europe Market Value (US$ Million) Forecast by Country, 2015 to 2032
Table 20: Europe Market Value (US$ Million) Forecast by Component, 2015 to 2032
Table 21: Europe Market Value (US$ Million) Forecast by Deployment Mode, 2015 to 2032
Table 22: Europe Market Value (US$ Million) Forecast by Application, 2015 to 2032
Table 23: Europe Market Value (US$ Million) Forecast by SMS Traffic, 2015 to 2032
Table 24: Europe Market Value (US$ Million) Forecast by End User, 2015 to 2032
Table 25: Asia Pacific Market Value (US$ Million) Forecast by Country, 2015 to 2032
Table 26: Asia Pacific Market Value (US$ Million) Forecast by Component, 2015 to 2032
Table 27: Asia Pacific Market Value (US$ Million) Forecast by Deployment Mode, 2015 to 2032
Table 28: Asia Pacific Market Value (US$ Million) Forecast by Application, 2015 to 2032
Table 29: Asia Pacific Market Value (US$ Million) Forecast by SMS Traffic, 2015 to 2032
Table 30: Asia Pacific Market Value (US$ Million) Forecast by End User, 2015 to 2032
Table 31: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2015 to 2032
Table 32: Middle East and Africa Market Value (US$ Million) Forecast by Component, 2015 to 2032
Table 33: Middle East and Africa Market Value (US$ Million) Forecast by Deployment Mode, 2015 to 2032
Table 34: Middle East and Africa Market Value (US$ Million) Forecast by Application, 2015 to 2032
Table 35: Middle East and Africa Market Value (US$ Million) Forecast by SMS Traffic, 2015 to 2032
Table 36: Middle East and Africa Market Value (US$ Million) Forecast by End User, 2015 to 2032
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List of Charts
Figure 1: Global Market Value (US$ Million) by Component, 2022 to 2032
Figure 2: Global Market Value (US$ Million) by Deployment Mode, 2022 to 2032
Figure 3: Global Market Value (US$ Million) by Application, 2022 to 2032
Figure 4: Global Market Value (US$ Million) by SMS Traffic, 2022 to 2032
Figure 5: Global Market Value (US$ Million) by End User, 2022 to 2032
Figure 6: Global Market Value (US$ Million) by Region, 2022 to 2032
Figure 7: Global Market Value (US$ Million) Analysis by Region, 2015 to 2032
Figure 8: Global Market Value Share (%) and BPS Analysis by Region, 2022 to 2032
Figure 9: Global Market Y-o-Y Growth (%) Projections by Region, 2022 to 2032
Figure 10: Global Market Value (US$ Million) Analysis by Component, 2015 to 2032
Figure 11: Global Market Value Share (%) and BPS Analysis by Component, 2022 to 2032
Figure 12: Global Market Y-o-Y Growth (%) Projections by Component, 2022 to 2032
Figure 13: Global Market Value (US$ Million) Analysis by Deployment Mode, 2015 to 2032
Figure 14: Global Market Value Share (%) and BPS Analysis by Deployment Mode, 2022 to 2032
Figure 15: Global Market Y-o-Y Growth (%) Projections by Deployment Mode, 2022 to 2032
Figure 16: Global Market Value (US$ Million) Analysis by Application, 2015 to 2032
Figure 17: Global Market Value Share (%) and BPS Analysis by Application, 2022 to 2032
Figure 18: Global Market Y-o-Y Growth (%) Projections by Application, 2022 to 2032
Figure 19: Global Market Value (US$ Million) Analysis by SMS Traffic, 2015 to 2032
Figure 20: Global Market Value Share (%) and BPS Analysis by SMS Traffic, 2022 to 2032
Figure 21: Global Market Y-o-Y Growth (%) Projections by SMS Traffic, 2022 to 2032
Figure 22: Global Market Value (US$ Million) Analysis by End User, 2015 to 2032
Figure 23: Global Market Value Share (%) and BPS Analysis by End User, 2022 to 2032
Figure 24: Global Market Y-o-Y Growth (%) Projections by End User, 2022 to 2032
Figure 25: Global Market Attractiveness by Component, 2022 to 2032
Figure 26: Global Market Attractiveness by Deployment Mode, 2022 to 2032
Figure 27: Global Market Attractiveness by Application, 2022 to 2032
Figure 28: Global Market Attractiveness by SMS Traffic, 2022 to 2032
Figure 29: Global Market Attractiveness by End User, 2022 to 2032
Figure 30: Global Market Attractiveness by Region, 2022 to 2032
Figure 31: North America Market Value (US$ Million) by Component, 2022 to 2032
Figure 32: North America Market Value (US$ Million) by Deployment Mode, 2022 to 2032
Figure 33: North America Market Value (US$ Million) by Application, 2022 to 2032
Figure 34: North America Market Value (US$ Million) by SMS Traffic, 2022 to 2032
Figure 35: North America Market Value (US$ Million) by End User, 2022 to 2032
Figure 36: North America Market Value (US$ Million) by Country, 2022 to 2032
Figure 37: North America Market Value (US$ Million) Analysis by Country, 2015 to 2032
Figure 38: North America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 39: North America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 40: North America Market Value (US$ Million) Analysis by Component, 2015 to 2032
Figure 41: North America Market Value Share (%) and BPS Analysis by Component, 2022 to 2032
Figure 42: North America Market Y-o-Y Growth (%) Projections by Component, 2022 to 2032
Figure 43: North America Market Value (US$ Million) Analysis by Deployment Mode, 2015 to 2032
Figure 44: North America Market Value Share (%) and BPS Analysis by Deployment Mode, 2022 to 2032
Figure 45: North America Market Y-o-Y Growth (%) Projections by Deployment Mode, 2022 to 2032
Figure 46: North America Market Value (US$ Million) Analysis by Application, 2015 to 2032
Figure 47: North America Market Value Share (%) and BPS Analysis by Application, 2022 to 2032
Figure 48: North America Market Y-o-Y Growth (%) Projections by Application, 2022 to 2032
Figure 49: North America Market Value (US$ Million) Analysis by SMS Traffic, 2015 to 2032
Figure 50: North America Market Value Share (%) and BPS Analysis by SMS Traffic, 2022 to 2032
Figure 51: North America Market Y-o-Y Growth (%) Projections by SMS Traffic, 2022 to 2032
Figure 52: North America Market Value (US$ Million) Analysis by End User, 2015 to 2032
Figure 53: North America Market Value Share (%) and BPS Analysis by End User, 2022 to 2032
Figure 54: North America Market Y-o-Y Growth (%) Projections by End User, 2022 to 2032
Figure 55: North America Market Attractiveness by Component, 2022 to 2032
Figure 56: North America Market Attractiveness by Deployment Mode, 2022 to 2032
Figure 57: North America Market Attractiveness by Application, 2022 to 2032
Figure 58: North America Market Attractiveness by SMS Traffic, 2022 to 2032
Figure 59: North America Market Attractiveness by End User, 2022 to 2032
Figure 60: North America Market Attractiveness by Country, 2022 to 2032
Figure 61: Latin America Market Value (US$ Million) by Component, 2022 to 2032
Figure 62: Latin America Market Value (US$ Million) by Deployment Mode, 2022 to 2032
Figure 63: Latin America Market Value (US$ Million) by Application, 2022 to 2032
Figure 64: Latin America Market Value (US$ Million) by SMS Traffic, 2022 to 2032
Figure 65: Latin America Market Value (US$ Million) by End User, 2022 to 2032
Figure 66: Latin America Market Value (US$ Million) by Country, 2022 to 2032
Figure 67: Latin America Market Value (US$ Million) Analysis by Country, 2015 to 2032
Figure 68: Latin America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 69: Latin America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 70: Latin America Market Value (US$ Million) Analysis by Component, 2015 to 2032
Figure 71: Latin America Market Value Share (%) and BPS Analysis by Component, 2022 to 2032
Figure 72: Latin America Market Y-o-Y Growth (%) Projections by Component, 2022 to 2032
Figure 73: Latin America Market Value (US$ Million) Analysis by Deployment Mode, 2015 to 2032
Figure 74: Latin America Market Value Share (%) and BPS Analysis by Deployment Mode, 2022 to 2032
Figure 75: Latin America Market Y-o-Y Growth (%) Projections by Deployment Mode, 2022 to 2032
Figure 76: Latin America Market Value (US$ Million) Analysis by Application, 2015 to 2032
Figure 77: Latin America Market Value Share (%) and BPS Analysis by Application, 2022 to 2032
Figure 78: Latin America Market Y-o-Y Growth (%) Projections by Application, 2022 to 2032
Figure 79: Latin America Market Value (US$ Million) Analysis by SMS Traffic, 2015 to 2032
Figure 80: Latin America Market Value Share (%) and BPS Analysis by SMS Traffic, 2022 to 2032
Figure 81: Latin America Market Y-o-Y Growth (%) Projections by SMS Traffic, 2022 to 2032
Figure 82: Latin America Market Value (US$ Million) Analysis by End User, 2015 to 2032
Figure 83: Latin America Market Value Share (%) and BPS Analysis by End User, 2022 to 2032
Figure 84: Latin America Market Y-o-Y Growth (%) Projections by End User, 2022 to 2032
Figure 85: Latin America Market Attractiveness by Component, 2022 to 2032
Figure 86: Latin America Market Attractiveness by Deployment Mode, 2022 to 2032
Figure 87: Latin America Market Attractiveness by Application, 2022 to 2032
Figure 88: Latin America Market Attractiveness by SMS Traffic, 2022 to 2032
Figure 89: Latin America Market Attractiveness by End User, 2022 to 2032
Figure 90: Latin America Market Attractiveness by Country, 2022 to 2032
Figure 91: Europe Market Value (US$ Million) by Component, 2022 to 2032
Figure 92: Europe Market Value (US$ Million) by Deployment Mode, 2022 to 2032
Figure 93: Europe Market Value (US$ Million) by Application, 2022 to 2032
Figure 94: Europe Market Value (US$ Million) by SMS Traffic, 2022 to 2032
Figure 95: Europe Market Value (US$ Million) by End User, 2022 to 2032
Figure 96: Europe Market Value (US$ Million) by Country, 2022 to 2032
Figure 97: Europe Market Value (US$ Million) Analysis by Country, 2015 to 2032
Figure 98: Europe Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 99: Europe Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 100: Europe Market Value (US$ Million) Analysis by Component, 2015 to 2032
Figure 101: Europe Market Value Share (%) and BPS Analysis by Component, 2022 to 2032
Figure 102: Europe Market Y-o-Y Growth (%) Projections by Component, 2022 to 2032
Figure 103: Europe Market Value (US$ Million) Analysis by Deployment Mode, 2015 to 2032
Figure 104: Europe Market Value Share (%) and BPS Analysis by Deployment Mode, 2022 to 2032
Figure 105: Europe Market Y-o-Y Growth (%) Projections by Deployment Mode, 2022 to 2032
Figure 106: Europe Market Value (US$ Million) Analysis by Application, 2015 to 2032
Figure 107: Europe Market Value Share (%) and BPS Analysis by Application, 2022 to 2032
Figure 108: Europe Market Y-o-Y Growth (%) Projections by Application, 2022 to 2032
Figure 109: Europe Market Value (US$ Million) Analysis by SMS Traffic, 2015 to 2032
Figure 110: Europe Market Value Share (%) and BPS Analysis by SMS Traffic, 2022 to 2032
Figure 111: Europe Market Y-o-Y Growth (%) Projections by SMS Traffic, 2022 to 2032
Figure 112: Europe Market Value (US$ Million) Analysis by End User, 2015 to 2032
Figure 113: Europe Market Value Share (%) and BPS Analysis by End User, 2022 to 2032
Figure 114: Europe Market Y-o-Y Growth (%) Projections by End User, 2022 to 2032
Figure 115: Europe Market Attractiveness by Component, 2022 to 2032
Figure 116: Europe Market Attractiveness by Deployment Mode, 2022 to 2032
Figure 117: Europe Market Attractiveness by Application, 2022 to 2032
Figure 118: Europe Market Attractiveness by SMS Traffic, 2022 to 2032
Figure 119: Europe Market Attractiveness by End User, 2022 to 2032
Figure 120: Europe Market Attractiveness by Country, 2022 to 2032
Figure 121: Asia Pacific Market Value (US$ Million) by Component, 2022 to 2032
Figure 122: Asia Pacific Market Value (US$ Million) by Deployment Mode, 2022 to 2032
Figure 123: Asia Pacific Market Value (US$ Million) by Application, 2022 to 2032
Figure 124: Asia Pacific Market Value (US$ Million) by SMS Traffic, 2022 to 2032
Figure 125: Asia Pacific Market Value (US$ Million) by End User, 2022 to 2032
Figure 126: Asia Pacific Market Value (US$ Million) by Country, 2022 to 2032
Figure 127: Asia Pacific Market Value (US$ Million) Analysis by Country, 2015 to 2032
Figure 128: Asia Pacific Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 129: Asia Pacific Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 130: Asia Pacific Market Value (US$ Million) Analysis by Component, 2015 to 2032
Figure 131: Asia Pacific Market Value Share (%) and BPS Analysis by Component, 2022 to 2032
Figure 132: Asia Pacific Market Y-o-Y Growth (%) Projections by Component, 2022 to 2032
Figure 133: Asia Pacific Market Value (US$ Million) Analysis by Deployment Mode, 2015 to 2032
Figure 134: Asia Pacific Market Value Share (%) and BPS Analysis by Deployment Mode, 2022 to 2032
Figure 135: Asia Pacific Market Y-o-Y Growth (%) Projections by Deployment Mode, 2022 to 2032
Figure 136: Asia Pacific Market Value (US$ Million) Analysis by Application, 2015 to 2032
Figure 137: Asia Pacific Market Value Share (%) and BPS Analysis by Application, 2022 to 2032
Figure 138: Asia Pacific Market Y-o-Y Growth (%) Projections by Application, 2022 to 2032
Figure 139: Asia Pacific Market Value (US$ Million) Analysis by SMS Traffic, 2015 to 2032
Figure 140: Asia Pacific Market Value Share (%) and BPS Analysis by SMS Traffic, 2022 to 2032
Figure 141: Asia Pacific Market Y-o-Y Growth (%) Projections by SMS Traffic, 2022 to 2032
Figure 142: Asia Pacific Market Value (US$ Million) Analysis by End User, 2015 to 2032
Figure 143: Asia Pacific Market Value Share (%) and BPS Analysis by End User, 2022 to 2032
Figure 144: Asia Pacific Market Y-o-Y Growth (%) Projections by End User, 2022 to 2032
Figure 145: Asia Pacific Market Attractiveness by Component, 2022 to 2032
Figure 146: Asia Pacific Market Attractiveness by Deployment Mode, 2022 to 2032
Figure 147: Asia Pacific Market Attractiveness by Application, 2022 to 2032
Figure 148: Asia Pacific Market Attractiveness by SMS Traffic, 2022 to 2032
Figure 149: Asia Pacific Market Attractiveness by End User, 2022 to 2032
Figure 150: Asia Pacific Market Attractiveness by Country, 2022 to 2032
Figure 151: Middle East and Africa Market Value (US$ Million) by Component, 2022 to 2032
Figure 152: Middle East and Africa Market Value (US$ Million) by Deployment Mode, 2022 to 2032
Figure 153: Middle East and Africa Market Value (US$ Million) by Application, 2022 to 2032
Figure 154: Middle East and Africa Market Value (US$ Million) by SMS Traffic, 2022 to 2032
Figure 155: Middle East and Africa Market Value (US$ Million) by End User, 2022 to 2032
Figure 156: Middle East and Africa Market Value (US$ Million) by Country, 2022 to 2032
Figure 157: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2015 to 2032
Figure 158: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 159: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 160: Middle East and Africa Market Value (US$ Million) Analysis by Component, 2015 to 2032
Figure 161: Middle East and Africa Market Value Share (%) and BPS Analysis by Component, 2022 to 2032
Figure 162: Middle East and Africa Market Y-o-Y Growth (%) Projections by Component, 2022 to 2032
Figure 163: Middle East and Africa Market Value (US$ Million) Analysis by Deployment Mode, 2015 to 2032
Figure 164: Middle East and Africa Market Value Share (%) and BPS Analysis by Deployment Mode, 2022 to 2032
Figure 165: Middle East and Africa Market Y-o-Y Growth (%) Projections by Deployment Mode, 2022 to 2032
Figure 166: Middle East and Africa Market Value (US$ Million) Analysis by Application, 2015 to 2032
Figure 167: Middle East and Africa Market Value Share (%) and BPS Analysis by Application, 2022 to 2032
Figure 168: Middle East and Africa Market Y-o-Y Growth (%) Projections by Application, 2022 to 2032
Figure 169: Middle East and Africa Market Value (US$ Million) Analysis by SMS Traffic, 2015 to 2032
Figure 170: Middle East and Africa Market Value Share (%) and BPS Analysis by SMS Traffic, 2022 to 2032
Figure 171: Middle East and Africa Market Y-o-Y Growth (%) Projections by SMS Traffic, 2022 to 2032
Figure 172: Middle East and Africa Market Value (US$ Million) Analysis by End User, 2015 to 2032
Figure 173: Middle East and Africa Market Value Share (%) and BPS Analysis by End User, 2022 to 2032
Figure 174: Middle East and Africa Market Y-o-Y Growth (%) Projections by End User, 2022 to 2032
Figure 175: Middle East and Africa Market Attractiveness by Component, 2022 to 2032
Figure 176: Middle East and Africa Market Attractiveness by Deployment Mode, 2022 to 2032
Figure 177: Middle East and Africa Market Attractiveness by Application, 2022 to 2032
Figure 178: Middle East and Africa Market Attractiveness by SMS Traffic, 2022 to 2032
Figure 179: Middle East and Africa Market Attractiveness by End User, 2022 to 2032
Figure 180: Middle East and Africa Market Attractiveness by Country, 2022 to 2032
