The Rich Communication Services (RCS) Messaging Market is estimated to be valued at USD 3.0 billion in 2025 and is projected to reach USD 13.1 billion by 2035, registering a compound annual growth rate (CAGR) of 16.0% over the forecast period.
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| Metric | Value |
|---|---|
| Rich Communication Services (RCS) Messaging Market Estimated Value in (2025 E) | USD 3.0 billion |
| Rich Communication Services (RCS) Messaging Market Forecast Value in (2035 F) | USD 13.1 billion |
| Forecast CAGR (2025 to 2035) | 16.0% |
The Rich Communication Services (RCS) messaging market is gaining momentum as businesses seek more interactive and engaging communication channels with customers. Industry updates have shown a shift from traditional SMS to richer, feature-packed messaging platforms that support images, videos, and interactive buttons.
This shift is driven by the need to improve customer experience and increase engagement rates in digital communication. The rise of mobile internet and smartphone adoption has further expanded the reach of RCS messaging.
Companies are integrating RCS into their customer service and marketing strategies to provide personalized, real-time interactions. Retail verticals are among the largest adopters, leveraging RCS for promotions, customer support, and transactional messages. The market is poised for continued growth as more carriers worldwide adopt RCS standards and as businesses recognize its advantages over legacy messaging services. Growth is expected to be led by A2P communication type due to its widespread use in business messaging and the retail sector as the key vertical for application.
The market is segmented by Communication Type and Vertical and region. By Communication Type, the market is divided into A2P, P2A, and P2P. In terms of Vertical, the market is classified into Retail, Media & Entertainment, BFSI, Healthcare, Travel & Tourism, and Others. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
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The A2P segment is expected to account for 53.2% of the RCS messaging market revenue in 2025, holding a leading position in communication types. This segment has expanded due to the increasing use of application-to-person messaging for marketing, alerts, and customer engagement.
Businesses favor A2P for its ability to deliver automated and scalable messages with rich media content that surpass traditional SMS capabilities. The segment benefits from its role in transactional communications, appointment reminders, and promotional campaigns that require higher engagement.
Growing adoption of RCS-enabled devices and improved network support has also driven A2P messaging growth. As companies continue to focus on personalized customer outreach, the A2P communication type is anticipated to sustain its dominance in the market.
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The Retail vertical is projected to contribute 29.7% of the RCS messaging market revenue in 2025, establishing itself as the leading industry segment. Retailers have embraced RCS messaging to enhance customer experience through interactive promotions, product recommendations, and instant support.
The ability to send rich media content and interactive elements has improved engagement rates and boosted sales conversion. Retailers also use RCS for order confirmations, delivery updates, and loyalty program communications.
The sector’s digital transformation and increasing e-commerce penetration have further accelerated the adoption of RCS solutions. With consumers expecting seamless and personalized communication, the Retail vertical is expected to remain a major growth driver for the RCS messaging market.
As per the Rich Communication Services (RCS) Messaging Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2020 to 2024, market value of the Rich Communication Services (RCS) Messaging Market increased at around 36.6% CAGR.
RCS texting is similar to messaging apps like WeChat and WhatsApp, and it supports SMS and MMS as well. Regardless of the network the user is on, rich features such as high-resolution pictures and video sharing, mapping directions, GPS tracking, typing indicators, the skill to add and remove participants from group conversations among others, are delivered to the device's default messaging app.
RCS is changing the way people communicate, in both peer-to-peer messaging between friends as well as business-to-business messaging.
RCS Business Messaging reduces consumers’ "fear of fraud" by indicating that the message was delivered by a verified business sender. It also provides marketers with real-time data on message delivery, readability, and whether or not recipients click on embedded app links.
By introducing new use cases to the traditional SMS channel, businesses have used RCS to improve customer engagement. RCS Business Messaging (RBM) enables brands to engage their customers more effectively by sharing high-resolution photos and videos, making it simpler to add appointments to calendars, mapping directions to physical locations, sharing a product carousel, and much more.
Airlines, for example, will be able to send boarding and seat options to customers. Besides, RCS provides numerous opportunities to businesses of all sizes. It can send information like travel package details, credit card alerts, as well as product demonstration videos. Owing to its two-way messaging capabilities, it can be used as both a communication and a conversational tool.
Due to the benefits of VO-LTE, such as simultaneous calling while internet surfing and transferring messages with images, the demand RCS has swelled. Artificial intelligence and the Internet of Things, for example, have permeated every aspect of daily life, including the use of smartphones and mobility services.
Several companies and operators support RCS. For instance, Google Chat, along with SMS and MMS, is available in the company's existing Android Messaging app. Google is currently focusing its efforts in France and the United Kingdom.
On June 2020, the service became available to some users in the United Kingdom, but its use is still dependent on the device. Vodafone has supported RCS in the UK since 2014, however only with other Vodafone customers.
North America is the most lucrative region with double-digit projected growth. Due to the growing 5G network penetration and the region's growing use of artificial intelligence (AI) and other smart connected devices, North America dominated the rich communication services market in 2024.
Furthermore, the increased demand for next-generation messaging systems, bots that shift customer service away from conversational interactions, and rich communication services provide an opportunity for mobile network operators (MNOs) to develop services based on recent technological advances for native messaging channel.
-messaging-market-cagr-analysis-by-country.webp "Rich Communication Services (rcs) Messaging Market Cagr Analysis By Country")
The United States is expected to account for the largest market valuation of USD 13.1 Billion by the end of 2035. Google surprised Android users in the United States when it announced that RCS messaging would be available in 2024, earlier than expected. All Android users in the United States can now upgrade to a new messaging system with a slew of new features and advantages.
According to a new Ookla 5G report, the United States leads the world in 5G availability. However, when compared to other countries that were among the first to launch 5G, the US falls short and ranks last in terms of speed. At this point, AT&T, T-Mobile, and Verizon have all announced the widespread availability of 5G versions, allowing them to claim nationwide coverage.
T-Mobile also recently passed a significant milestone in its mid-band 2.5 GHz deployment, reaching 3 million people ahead of schedule, with a goal of reaching 300 million by the end of 2025. The progressing 5G deployment and its capabilities, the RCS messaging market in the USA is projected to grow at a significant pace in the forthcoming years.
A2P or application-to-person messaging segment is forecasted to grow at the highest CAGR of over 16.1% during 2025-2035. RCS usage, as well as RCS Message as a Platform (MaaP), has recently increased in a variety of industries.
The use of A2P for mailing brand promotional messages and other transaction alerts has been slowed due to Covid-led lockdowns. Ticketing and new promotions, on the other hand, have significantly boosted sales in these industries. In contrast, A2P traffic from the healthcare and banking sectors has increased significantly.
A2P messaging is used in healthcare, hospitality, retail, transportation, gaming, financial institutions, and other industries. A2P RCS messaging supports push content services, interactive services, promotional campaigns, CRM services, and other applications.
The BFSI segment is forecasted to grow at the highest CAGR of over 15.9% during 2025-2035. Plain text will no longer suffice as the banking industry has been emphasizing building and maintaining a strong brand. Multimedia messages have increased the demand for richer media in recent years. Rich media, as well as richer content and communication, can be supported by RCS.
By incorporating a horizontally scrollable carousel with rich cards, suggestive responses, a branch locator, and other features, banks can reap significant benefits from technology.
During the forecast period, RCS Business Messaging expects an even larger market with a large user base. RCS is a new channel that is gaining traction in the global market, and many consumers are already taking advantage of its features. Using RCS, banks can include a horizontally scrollable carousel of up to ten vertically rich cards, a branch locator, suggestive responses, and other features.
Deep-linking for web-based campaigns and/or emails is a key feature that makes RCS Business Messaging ideal for banks. It also includes read recipients, delivery invoices, on-screen event tracking, and customer-specific information based on message responses.
Customers are concerned about data security as a result of banking's digital transformation. Despite the importance of personal information in banking transactions, over 60% of customers are concerned about its misuse.
With the introduction of 5G, global Rich Communication Services Demand is expected to skyrocket due to reduced latency, data, and media content delivery issues; and the key telecom operators are expected to offer RCS as part of their 5G services in the forthcoming years.
The majority of active RCS users are currently concentrated in the United States, South Korea, Japan, and Germany, where operators provide the service; however, due to Google's ongoing efforts, RCS user base in Mexico, the United Kingdom, and France is also expected to surge. These demographics are expected to shift quickly in the coming years, owing to strong 5G support.
-messaging-market-analysis-by-company.webp "Rich Communication Services (rcs) Messaging Market Analysis By Company")
Among the leading players in the global Rich Communication Services (RCS) Messaging market are Global Message Services, Infobip Ltd., Interop Technologies, Mavenir, SK Telecom Co. Ltd., Deutsche Telekom, Edgecore Networks, and Google. To gain a competitive advantage in the industry, these market players are investing in product launches, partnerships, mergers and acquisitions, and expansions.
Market growth is expected to be fuelled by collaborations among current players to improve quality throughout the research period. Over the projection period, established market players are expected to diversify their portfolios and offer one-stop solutions to combat fierce competition.
In May 2025, Infobip, a global cloud communications platform, has partnered with BT to assist UK business customers in scaling, designing, and orchestrating personalized customer experiences across channels such as WhatsApp, Rich Communications Services (RCS), and Facebook Messenger. In order to meet changing consumer demands, Infobip will provide messaging services to BT's business customers, particularly those in banking and finance, logistics, and the public sector, which rely on conversational channels to communicate with customers.
In January 2025, Deutsche Telekom and Google's European collaboration has expanded to include RCS messaging as well as the Android-powered MagentaTV One. Beginning with the Frankfurt Google Cloud Region, it will be made available to all of its clients. They will collaborate to accelerate cloud innovation in accordance with the new German government's digital plans, which include the establishment of a public administration cloud based on the multi-strategy and open interfaces while strictly adhering to sovereignty and disclosures.
In April 2024, Mavenir, the company's end-to-end cloud-native network software developer for CSPs announced the successful integration of its next-generation voice and messaging solution into Rakuten Link which is the communication app from Rakuten Mobile. Rakuten Link is a communication platform that adheres to the GSMA RCS specifications.
Similarly, recent developments related to companies in Rich Communication Services Market have been tracked by the team at Future Market Insights, which are available in the full report.
| Attributes | Details |
|---|---|
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2024 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Europe; Asia Pacific; Middle East & Africa; Latin America |
| Key Countries Covered | United States, UK, China, South Korea, Japan |
| Key Market Segments Covered | Communication Type, Vertical, Region |
| Key Companies Profiled | Global Message Services; Infobip Ltd.; Interop Technologies; Mavenir; SK Telecom Co. Ltd.; Deutsche Telekom; Edgecore Networks; Google |
| Pricing | Available upon Request |
The global rich communication services (RCS) messaging market is estimated to be valued at USD 3.0 billion in 2025.
The market size for the rich communication services (RCS) messaging market is projected to reach USD 13.1 billion by 2035.
The rich communication services (RCS) messaging market is expected to grow at a 16.0% CAGR between 2025 and 2035.
The key product types in rich communication services (RCS) messaging market are a2p, p2a and p2p.
In terms of vertical, retail segment to command 29.7% share in the rich communication services (RCS) messaging market in 2025.
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Rich Communication Services (RCS) Messaging Market
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