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Rich Communication Services (RCS) Messaging Market

Market Insights on Rich Communication Services (RCS) Messaging covering sales outlook, demand forecast & up-to-date key trends

Rich Communication Services (RCS) Messaging Market by Communication Type, Vertical & Region - Forecast 2022 – 2032

Rich Communication Services (RCS) Messaging Market Snapshots (2022-2032)

[250 Pages Report] Newly released Rich Communication Services (RCS) Messaging Market analysis report by Future Market Insights shows that global sales of Rich Communication Services (RCS) Messaging Market in 2021 was held at US$ 1.9 Bn.

Attributes

Details

Global Rich Communication Services (RCS) Market Size (2021)

US$ 1.9 Bn

Global Rich Communication Services (RCS) Market Size (2032)

US$ 8.5 Bn

Global Rich Communication Services (RCS) Market CAGR (2022-2032)

16%

U.S. Rich Communication Services (RCS) Market Size (2032)

US$ 3.1 Bn

Key Companies Covered

  • Global Message Services
  • Infobip Ltd.
  • Interop Technologies
  • Mavenir
  • SK Telecom Co. Ltd.
  • Deutsche Telekom
  • Edgecore Networks
  • Google

With 16% projected growth during 2022 – 2032, the market is expected to reach a valuation of US$ 8.5 Bn by 2032. A2P is expected to be the highest revenue-generating category, projected to register CAGR of 16.1% during 2022 – 2032.

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Revenue of Rich Communication Services (RCS) Messaging Market from 2017 to 2021 Compared to Demand Outlook for 2022 to 2032

As per the Rich Communication Services (RCS) Messaging Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, market value of the Rich Communication Services (RCS) Messaging Market increased at around 36.6% CAGR.

RCS texting is similar to messaging apps like WeChat and WhatsApp, and it supports SMS and MMS as well. Regardless of the network the user is on, rich features such as high-resolution pictures and video sharing, mapping directions, GPS tracking, typing indicators, the skill to add and remove participants from group conversations among others, are delivered to the device's default messaging app. RCS is changing the way people communicate, in both peer-to-peer messaging between friends as well as business-to-business messaging.

RCS Business Messaging reduces consumers’ "fear of fraud" by indicating that the message was delivered by a verified business sender. It also provides marketers with real-time data on message delivery, readability, and whether or not recipients click on embedded app links.

By introducing new use cases to the traditional SMS channel, businesses have used RCS to improve customer engagement. RCS Business Messaging (RBM) enables brands to engage their customers more effectively by sharing high-resolution photos and videos, making it simpler to add appointments to calendars, mapping directions to physical locations, sharing a product carousel, and much more.

Airlines, for example, will be able to send boarding and seat options to customers. Besides, RCS provides numerous opportunities to businesses of all sizes. It can send information like travel package details, credit card alerts, as well as product demonstration videos. Owing to its two-way messaging capabilities, it can be used as both a communication and a conversational tool.

What Factors are Propelling RCS Messaging Demand?

Due to the benefits of VO-LTE, such as simultaneous calling while internet surfing and transferring messages with images, the demand RCS has swelled. Artificial intelligence and the Internet of Things, for example, have permeated every aspect of daily life, including the use of smartphones and mobility services.

Several companies and operators support RCS. For instance, Google Chat, along with SMS and MMS, is available in the company's existing Android Messaging app. Google is currently focusing its efforts in France and the United Kingdom. On June 2019, the service became available to some users in the United Kingdom, but its use is still dependent on the device. Vodafone has supported RCS in the UK since 2014, however only with other Vodafone customers.

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Region-wise Analysis

Which Region is projected to Offer the Largest Opportunity for Rich Communication Services (RCS) Messaging Market?

North America is the most lucrative region with double-digit projected growth. Due to the growing 5G network penetration and the region's growing use of artificial intelligence (AI) and other smart connected devices, North America dominated the rich communication services market in 2021. Furthermore, the increased demand for next-generation messaging systems, bots that shift customer service away from conversational interactions, and rich communication services provide an opportunity for mobile network operators (MNOs) to develop services based on recent technological advances for native messaging channel.

Country-wise Analysis

Which Country Lies at the Center Stage for Rich Communication Services (RCS) Messaging Market Revenue?

The United States is expected to account for the largest market valuation of US$ 3.1 Bn by the end of 2032. Google surprised Android users in the United States when it announced that RCS messaging would be available in 2020, earlier than expected. All Android users in the United States can now upgrade to a new messaging system with a slew of new features and advantages.

According to a new Ookla 5G report, the United States leads the world in 5G availability. However, when compared to other countries that were among the first to launch 5G, the US falls short and ranks last in terms of speed. At this point, AT&T, T-Mobile, and Verizon have all announced the widespread availability of 5G versions, allowing them to claim nationwide coverage.

T-Mobile also recently passed a significant milestone in its mid-band 2.5 GHz deployment, reaching 200 million people ahead of schedule, with a goal of reaching 300 million by the end of 2023. The progressing 5G deployment and its capabilities, the RCS messaging market in the U.S. is projected to grow at a significant pace in the forthcoming years.

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Category-wise Insights

Which Rich Communication Services (RCS) Messaging Segment is projected to Witness Fastest Growth among Rich Communication Services (RCS) Messaging Communication Type?

A2P or application-to-person messaging segment is forecasted to grow at the highest CAGR of over 16.1% during 2022-2032. RCS usage, as well as RCS Message as a Platform (MaaP), has recently increased in a variety of industries.

The use of A2P for mailing brand promotional messages and other transaction alerts has been slowed due to Covid-led lockdowns. Ticketing and new promotions, on the other hand, have significantly boosted sales in these industries. In contrast, A2P traffic from the healthcare and banking sectors has increased significantly.

A2P messaging is used in healthcare, hospitality, retail, transportation, gaming, financial institutions, and other industries. A2P RCS messaging supports push content services, interactive services, promotional campaigns, CRM services, and other applications.

Which Product Type of Rich Communication Services (RCS) Messaging is expected to Score Highest Growth in the Coming Years?

The BFSI segment is forecasted to grow at the highest CAGR of over 15.9% during 2022-2032. Plain text will no longer suffice as the banking industry has been emphasizing building and maintaining a strong brand. Multimedia messages have increased the demand for richer media in recent years. Rich media, as well as richer content and communication, can be supported by RCS. By incorporating a horizontally scrollable carousel with rich cards, suggestive responses, a branch locator, and other features, banks can reap significant benefits from technology.

During the forecast period, RCS Business Messaging expects an even larger market with a large user base. RCS is a new channel that is gaining traction in the global market, and many consumers are already taking advantage of its features. Using RCS, banks can include a horizontally scrollable carousel of up to ten vertically rich cards, a branch locator, suggestive responses, and other features.

Deep-linking for web-based campaigns and/or emails is a key feature that makes RCS Business Messaging ideal for banks. It also includes read recipients, delivery invoices, on-screen event tracking, and customer-specific information based on message responses. Customers are concerned about data security as a result of banking's digital transformation. Despite the importance of personal information in banking transactions, over 60% of customers are concerned about its misuse.

With the introduction of 5G, global Rich Communication Services Demand is expected to skyrocket due to reduced latency, data, and media content delivery issues; and the key telecom operators are expected to offer RCS as part of their 5G services in the forthcoming years.

The majority of active RCS users are currently concentrated in the United States, South Korea, Japan, and Germany, where operators provide the service; however, due to Google's ongoing efforts, RCS user base in Mexico, the United Kingdom, and France is also expected to surge. These demographics are expected to shift quickly in the coming years, owing to strong 5G support.

Competitive Analysis

Among the leading players in the global Rich Communication Services (RCS) Messaging market are Global Message Services, Infobip Ltd., Interop Technologies, Mavenir, SK Telecom Co. Ltd., Deutsche Telekom, Edgecore Networks, and Google. To gain a competitive advantage in the industry, these market players are investing in product launches, partnerships, mergers and acquisitions, and expansions.

Market growth is expected to be fuelled by collaborations among current players to improve quality throughout the research period. Over the projection period, established market players are expected to diversify their portfolios and offer one-stop solutions to combat fierce competition.

  • In May 2022, Infobip, a global cloud communications platform, has partnered with BT to assist UK business customers in scaling, designing, and orchestrating personalized customer experiences across channels such as WhatsApp, Rich Communications Services (RCS), and Facebook Messenger. In order to meet changing consumer demands, Infobip will provide messaging services to BT's business customers, particularly those in banking and finance, logistics, and the public sector, which rely on conversational channels to communicate with customers.
  • In January 2022, Deutsche Telekom and Google's European collaboration has expanded to include RCS messaging as well as the Android-powered MagentaTV One. Beginning with the Frankfurt Google Cloud Region, it will be made available to all of its clients. They will collaborate to accelerate cloud innovation in accordance with the new German government's digital plans, which include the establishment of a public administration cloud based on the multi-strategy and open interfaces while strictly adhering to sovereignty and disclosures.
  • In April 2020, Mavenir, the company's end-to-end cloud-native network software developer for CSPs announced the successful integration of its next-generation voice and messaging solution into Rakuten Link which is the communication app from Rakuten Mobile. Rakuten Link is a communication platform that adheres to the GSMA RCS specifications.

Similarly, recent developments related to companies in Rich Communication Services Market have been tracked by the team at Future Market Insights, which are available in the full report.

Rich Communication Services (RCS) Messaging Market Report Scope

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Mn for Value

Key Regions Covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Key Countries Covered

United States, U.K., China, South Korea, Japan

Key Market Segments Covered

Communication Type, Vertical, Region

Key Companies Profiled

Pricing

Available upon Request

Market Segments Covered in Rich Communication Services (RCS) Messaging Market Analysis

By Communication Type:

  • A2P
  • P2A
  • P2P

By Vertical:

  • Retail
  • Media & Entertainment
  • BFSI
  • Healthcare
  • Travel & Tourism
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Frequently Asked Questions

The global Rich Communication Services (RCS) Messaging Market is worth more than US$ 1.4 Bn at present.

The value of Rich Communication Services (RCS) Messaging Market is projected to increase at a CAGR of around 16% during 2022 – 2032.

The value of Rich Communication Services (RCS) Messaging Market increased at a CAGR of around 36.6% during 2017 – 2021.

Increasing investments in LTE and the IP multimedia subsystem to enable the next generation of broadband mobile services stands as the key trend in Rich Communication Services (RCS) Messaging market.

The market for Rich Communication Services (RCS) Messaging Market in US is projected to expand at a CAGR of around 15.7% during 2022 – 2032.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on RCS Messaging Demand

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Mn)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background and Foundation Data Points

    4.1. Global RCS Messaging Market (US$ Mn)

    4.2. RCS Messaging Market Opportunity Assessment (US$ Mn)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Global RCS Messaging Market Growth

        4.5.3. RCS Messaging Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. RCS Messaging Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global RCS Messaging Market Demand Analysis 2015-2021 and Forecast, 2022-2032

    6.1. Historical Market Analysis, 2015-2021

    6.2. Current and Future Market Projections, 2022-2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global RCS Messaging Market Value Analysis 2015-2021 and Forecast, 2022-2032

    7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021

    7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Communication Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Communication Type, 2015-2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Communication Type, 2022-2032

        8.3.1. A2P

        8.3.2. P2A

        8.3.3. P2P

    8.4. Market Attractiveness Analysis By Communication Type

9. Global RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Vertical

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Vertical , 2015-2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical , 2022-2032

        9.3.1. Retail

        9.3.2. Media & Entertainment

        9.3.3. BFSI

        9.3.4. Healthcare

        9.3.5. Travel & Tourism

        9.3.6. Others

    9.4. Market Attractiveness Analysis By Vertical

10. Global RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Region

    10.1. Introduction

    10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021

    10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. Asia Pacific

        10.3.5. Middle East and Africa (MEA)

    10.4. Market Attractiveness Analysis By Region

11. North America RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        11.4.1. By Country

            11.4.1.1. U.S.

            11.4.1.2. Canada

            11.4.1.3. Rest of North America

        11.4.2. By Communication Type

        11.4.3. By Vertical

    11.5. Market Attractiveness Analysis

        11.5.1. By Country

        11.5.2. By Communication Type

        11.5.3. By Vertical

12. Latin America RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        12.4.1. By Country

            12.4.1.1. Brazil

            12.4.1.2. Mexico

            12.4.1.3. Rest of Latin America

        12.4.2. By Communication Type

        12.4.3. By Vertical

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Communication Type

        12.5.3. By Vertical

13. Europe RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        13.4.1. By Country

            13.4.1.1. Germany

            13.4.1.2. France

            13.4.1.3. U.K.

            13.4.1.4. Italy

            13.4.1.5. Benelux

            13.4.1.6. Nordic Countries

            13.4.1.7. Rest of Europe

        13.4.2. By Communication Type

        13.4.3. By Vertical

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Communication Type

        13.5.3. By Vertical

14. Asia Pacific RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        14.4.1. By Country

            14.4.1.1. China

            14.4.1.2. Japan

            14.4.1.3. South Korea

            14.4.1.4. Rest of Asia Pacific

        14.4.2. By Communication Type

        14.4.3. By Vertical

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Communication Type

        14.5.3. By Vertical

15. Middle East and Africa RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        15.4.1. By Country

            15.4.1.1. GCC Countries

            15.4.1.2. South Africa

            15.4.1.3. Turkey

            15.4.1.4. Rest of Middle East and Africa

        15.4.2. By Communication Type

        15.4.3. By Vertical

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Communication Type

        15.5.3. By Vertical

16. Key Countries RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032

    16.1. Introduction

        16.1.1. Market Value Proportion Analysis, By Key Countries

        16.1.2. Global Vs. Country Growth Comparison

    16.2. US RCS Messaging Market Analysis

        16.2.1. Value Proportion Analysis by Market Taxonomy

        16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.2.2.1. By Communication Type

            16.2.2.2. By Vertical

    16.3. Canada RCS Messaging Market Analysis

        16.3.1. Value Proportion Analysis by Market Taxonomy

        16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.3.2.1. By Communication Type

            16.3.2.2. By Vertical

    16.4. Mexico RCS Messaging Market Analysis

        16.4.1. Value Proportion Analysis by Market Taxonomy

        16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.4.2.1. By Communication Type

            16.4.2.2. By Vertical

    16.5. Brazil RCS Messaging Market Analysis

        16.5.1. Value Proportion Analysis by Market Taxonomy

        16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.5.2.1. By Communication Type

            16.5.2.2. By Vertical

    16.6. Germany RCS Messaging Market Analysis

        16.6.1. Value Proportion Analysis by Market Taxonomy

        16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.6.2.1. By Communication Type

            16.6.2.2. By Vertical

    16.7. France RCS Messaging Market Analysis

        16.7.1. Value Proportion Analysis by Market Taxonomy

        16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.7.2.1. By Communication Type

            16.7.2.2. By Vertical

    16.8. Italy RCS Messaging Market Analysis

        16.8.1. Value Proportion Analysis by Market Taxonomy

        16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.8.2.1. By Communication Type

            16.8.2.2. By Vertical

    16.9. BENELUX RCS Messaging Market Analysis

        16.9.1. Value Proportion Analysis by Market Taxonomy

        16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.9.2.1. By Communication Type

            16.9.2.2. By Vertical

    16.10. UK RCS Messaging Market Analysis

        16.10.1. Value Proportion Analysis by Market Taxonomy

        16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.10.2.1. By Communication Type

            16.10.2.2. By Vertical

    16.11. Nordic Countries RCS Messaging Market Analysis

        16.11.1. Value Proportion Analysis by Market Taxonomy

        16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.11.2.1. By Communication Type

            16.11.2.2. By Vertical

    16.12. China RCS Messaging Market Analysis

        16.12.1. Value Proportion Analysis by Market Taxonomy

        16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.12.2.1. By Communication Type

            16.12.2.2. By Vertical

    16.13. Japan RCS Messaging Market Analysis

        16.13.1. Value Proportion Analysis by Market Taxonomy

        16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.13.2.1. By Communication Type

            16.13.2.2. By Vertical

    16.14. South Korea RCS Messaging Market Analysis

        16.14.1. Value Proportion Analysis by Market Taxonomy

        16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.14.2.1. By Communication Type

            16.14.2.2. By Vertical

    16.15. GCC Countries RCS Messaging Market Analysis

        16.15.1. Value Proportion Analysis by Market Taxonomy

        16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.15.2.1. By Communication Type

            16.15.2.2. By Vertical

    16.16. South Africa RCS Messaging Market Analysis

        16.16.1. Value Proportion Analysis by Market Taxonomy

        16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.16.2.1. By Communication Type

            16.16.2.2. By Vertical

    16.17. Turkey RCS Messaging Market Analysis

        16.17.1. Value Proportion Analysis by Market Taxonomy

        16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            16.17.2.1. By Communication Type

            16.17.2.2. By Vertical

        16.17.3. Competition Landscape and Player Concentration in the Country

17. Market Structure Analysis

    17.1. Market Analysis by Tier of Companies

    17.2. Market Concentration

    17.3. Market Share Analysis of Top Players

    17.4. Market Presence Analysis

        17.4.1. By Regional footprint of Players

        17.4.2. Product footprint by Players

18. Competition Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Competition Deep Dive

        18.3.1. Global Message Services

            18.3.1.1. Overview

            18.3.1.2. Product Portfolio

            18.3.1.3. Sales Footprint

            18.3.1.4. Strategy Overview

        18.3.2. Infobip Ltd.

            18.3.2.1. Overview

            18.3.2.2. Product Portfolio

            18.3.2.3. Sales Footprint

            18.3.2.4. Strategy Overview

        18.3.3. Interop Technologies

            18.3.3.1. Overview

            18.3.3.2. Product Portfolio

            18.3.3.3. Sales Footprint

            18.3.3.4. Strategy Overview

        18.3.4. Mavenir

            18.3.4.1. Overview

            18.3.4.2. Product Portfolio

            18.3.4.3. Sales Footprint

            18.3.4.4. Strategy Overview

        18.3.5. SK Telecom Co., Ltd.

            18.3.5.1. Overview

            18.3.5.2. Product Portfolio

            18.3.5.3. Sales Footprint

            18.3.5.4. Strategy Overview

        18.3.6. Alphabet Inc.

            18.3.6.1. Overview

            18.3.6.2. Product Portfolio

            18.3.6.3. Sales Footprint

            18.3.6.4. Strategy Overview

        18.3.7. Summit Tech

            18.3.7.1. Overview

            18.3.7.2. Product Portfolio

            18.3.7.3. Sales Footprint

            18.3.7.4. Strategy Overview

        18.3.8. Syniverse Technologies LLC

            18.3.8.1. Overview

            18.3.8.2. Product Portfolio

            18.3.8.3. Sales Footprint

            18.3.8.4. Strategy Overview

        18.3.9. ZTE

            18.3.9.1. Overview

            18.3.9.2. Product Portfolio

            18.3.9.3. Sales Footprint

            18.3.9.4. Strategy Overview

        18.3.10. Vodafone Group Plc

            18.3.10.1. Overview

            18.3.10.2. Product Portfolio

            18.3.10.3. Sales Footprint

            18.3.10.4. Strategy Overview

19. Assumptions and Acronyms Used

20. Research Methodology

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List of Tables

Table 1: Global RCS Messaging Market Value (US$ Mn), By Communication Type, 2015 – 2021

Table 2: Global RCS Messaging Market Value (US$ Mn), By Communication Type, 2022 – 2032

Table 3: Global RCS Messaging Market Value (US$ Mn), By Vertical , 2015 – 2021

Table 4: Global RCS Messaging Market Value (US$ Mn), By Vertical , 2022 – 2032

Table 5: Global RCS Messaging Market, By Region, 2015 – 2021

Table 6: Global RCS Messaging Market, By Region, 2022 – 2032

Table 7: North America RCS Messaging Market Value (US$ Mn), By Communication Type, 2015 – 2021

Table 8: North America RCS Messaging Market Value (US$ Mn), By Communication Type, 2022 – 2032

Table 9: North America RCS Messaging Market Value (US$ Mn), By Vertical , 2015 – 2021

Table 10: North America RCS Messaging Market Value (US$ Mn), By Vertical , 2022 – 2032

Table 11: North America RCS Messaging Market, By Country, 2015 – 2021

Table 12: North America RCS Messaging Market, By Country, 2022 – 2032

Table 13: Latin America RCS Messaging Market Value (US$ Mn), By Communication Type, 2015 – 2021

Table 14: Latin America RCS Messaging Market Value (US$ Mn), By Communication Type, 2022 – 2032

Table 15: Latin America RCS Messaging Market Value (US$ Mn), By Vertical , 2015 – 2021

Table 16: Latin America RCS Messaging Market Value (US$ Mn), By Vertical , 2022 – 2032

Table 17: Latin America RCS Messaging Market, By Country, 2015 – 2021

Table 18: Latin America RCS Messaging Market, By Country, 2022 – 2032

Table 19: Europe RCS Messaging Market Value (US$ Mn), By Communication Type, 2015 – 2021

Table 20: Europe RCS Messaging Market Value (US$ Mn), By Communication Type, 2022 – 2032

Table 21: Europe RCS Messaging Market Value (US$ Mn), By Vertical , 2015 – 2021

Table 22: Europe RCS Messaging Market Value (US$ Mn), By Vertical , 2022 – 2032

Table 23: Europe RCS Messaging Market, By Country, 2015 – 2021

Table 24: Europe RCS Messaging Market, By Country, 2022 – 2032

Table 25: Asia Pacific RCS Messaging Market Value (US$ Mn), By Communication Type, 2015 – 2021

Table 26: Asia Pacific RCS Messaging Market Value (US$ Mn), By Communication Type, 2022 – 2032

Table 27: Asia Pacific RCS Messaging Market Value (US$ Mn), By Vertical , 2015 – 2021

Table 28: Asia Pacific RCS Messaging Market Value (US$ Mn), By Vertical , 2022 – 2032

Table 29: Asia Pacific RCS Messaging Market, By Country, 2015 – 2021

Table 30: Asia Pacific RCS Messaging Market, By Country, 2022 – 2032

Table 31: MEA RCS Messaging Market Value (US$ Mn), By Communication Type, 2015 – 2021

Table 32: MEA RCS Messaging Market Value (US$ Mn), By Communication Type, 2022 – 2032

Table 33: MEA RCS Messaging Market Value (US$ Mn), By Vertical , 2015 – 2021

Table 34: MEA RCS Messaging Market Value (US$ Mn), By Vertical , 2022 – 2032

Table 35: MEA RCS Messaging Market, By Country, 2015 – 2021

Table 36: MEA RCS Messaging Market, By Country, 2022 – 2032

Table 37: Global RCS Messaging Market Incremental $ Opportunity, By Communication Type, 2015 - 2021

Table 38: Global RCS Messaging Market Incremental $ Opportunity, By Vertical , 2022 – 2032

Table 39: Global RCS Messaging Market Incremental $ Opportunity, By Region, 2022 – 2032

Table 40: North America RCS Messaging Market Incremental $ Opportunity, By Communication Type, 2015 - 2021

Table 41: North America RCS Messaging Market Incremental $ Opportunity, By Vertical , 2022 – 2032

Table 42: North America RCS Messaging Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 43: Latin America RCS Messaging Market Incremental $ Opportunity, By Communication Type, 2015 - 2021

Table 44: Latin America RCS Messaging Market Incremental $ Opportunity, By Vertical , 2022 – 2032

Table 45: Latin America RCS Messaging Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 46: Europe RCS Messaging Market Incremental $ Opportunity, By Communication Type, 2015 - 2021

Table 47: Europe RCS Messaging Market Incremental $ Opportunity, By Vertical , 2022 – 2032

Table 48: Europe RCS Messaging Market Incremental $ Opportunity, By Country, 2022 - 2032

Table 49: Asia Pacific RCS Messaging Market Incremental $ Opportunity, By Communication Type, 2015 - 2021

Table 50: Asia Pacific RCS Messaging Market Incremental $ Opportunity, By Vertical , 2022 – 2032

Table 51: Asia Pacific RCS Messaging Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 52: MEA RCS Messaging Market Incremental $ Opportunity, By Communication Type, 2015 - 2021

Table 53: MEA RCS Messaging Market Incremental $ Opportunity, By Vertical , 2022 – 2032

Table 54: MEA RCS Messaging Market Incremental $ Opportunity, By Country, 2022 - 2032

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Principal Consultant
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List of Charts

Figure 1: Global RCS Messaging Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 2: Global RCS Messaging Market Absolute $ Historical Gain (2015 - 2021) and Opportunity (2022 – 2032), US$ Mn

Figure 3: Global RCS Messaging Market Share, By Communication Type, 2022 & 2032

Figure 4: Global RCS Messaging Market Y-o-Y Growth Projections, By Communication Type – 2022-2032

Figure 5: Global RCS Messaging Market Attractiveness Index, By Communication Type – 2022-2032

Figure 6: Global RCS Messaging Market Share, By Vertical , 2022 & 2032

Figure 7: Global RCS Messaging Market Y-o-Y Growth Projections, By Vertical;– 2022-2032

Figure 8: Global RCS Messaging Market Attractiveness Index, By Vertical – 2022-2032

Figure 9: Global RCS Messaging Market Share, By Region, 2022 & 2032

Figure 10: Global RCS Messaging Market Y-o-Y Growth Projections, By Region – 2022-2032

Figure 11: Global RCS Messaging Market Attractiveness Index, By Region – 2022-2032

Figure 12: North America RCS Messaging Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 13: North America RCS Messaging Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 14: North America RCS Messaging Market Share, By Communication Type, 2022 & 2032

Figure 15: North America RCS Messaging Market Y-o-Y Growth Projections, By Communication Type – 2022-2032

Figure 16: North America RCS Messaging Market Attractiveness Index, By Communication Type – 2022-2032

Figure 17: North America RCS Messaging Market Share, By Vertical , 2022 & 2032

Figure 18: North America RCS Messaging Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 19: North America RCS Messaging Market Attractiveness Index, By Vertical – 2022-2032

Figure 20: North America RCS Messaging Market Share, By Country, 2022 & 2032

Figure 21: North America RCS Messaging Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 22: North America RCS Messaging Market Attractiveness Index, By Country – 2022-2032

Figure 23: Latin America RCS Messaging Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 24: Latin America RCS Messaging Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 25: Latin America RCS Messaging Market Share, By Communication Type, 2022 & 2032

Figure 26: Latin America RCS Messaging Market Y-o-Y Growth Projections, By Communication Type – 2022-2032

Figure 27: Latin America RCS Messaging Market Attractiveness Index, By Communication Type – 2022-2032

Figure 28: Latin America RCS Messaging Market Share, By Vertical , 2022 & 2032

Figure 29: Latin America RCS Messaging Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 30: Latin America RCS Messaging Market Attractiveness Index, By Vertical – 2022-2032

Figure 31: Latin America RCS Messaging Market Share, By Country, 2022 & 2032

Figure 32: Latin America RCS Messaging Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 33: Latin America RCS Messaging Market Attractiveness Index, By Country – 2022-2032

Figure 34: Europe RCS Messaging Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 35: Europe RCS Messaging Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 36: Europe RCS Messaging Market Share, By Communication Type, 2022 & 2032

Figure 37: Europe RCS Messaging Market Y-o-Y Growth Projections, By Communication Type – 2022-2032

Figure 38: Europe RCS Messaging Market Attractiveness Index, By Communication Type – 2022-2032

Figure 39: Europe RCS Messaging Market Share, By Vertical , 2022 & 2032

Figure 40: Europe RCS Messaging Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 41: Europe RCS Messaging Market Attractiveness Index, By Vertical ;– 2022-2032

Figure 42: Europe RCS Messaging Market Share, By Country, 2022 & 2032

Figure 43: Europe RCS Messaging Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 44: Europe RCS Messaging Market Attractiveness Index, By Country – 2022-2032

Figure 45: MEA RCS Messaging Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 46: MEA RCS Messaging Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 47: MEA RCS Messaging Market Share, By Communication Type, 2022 & 2032

Figure 48: MEA RCS Messaging Market Y-o-Y Growth Projections, By Communication Type – 2022-2032

Figure 49: MEA RCS Messaging Market Attractiveness Index, By Communication Type – 2022-2032

Figure 50: MEA RCS Messaging Market Share, By Vertical , 2022 & 2032

Figure 51: MEA RCS Messaging Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 52: MEA RCS Messaging Market Attractiveness Index, By Vertical – 2022-2032

Figure 53: MEA RCS Messaging Market Share, By Country, 2022 & 2032

Figure 54: MEA RCS Messaging Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 55: MEA RCS Messaging Market Attractiveness Index, By Country – 2022-2032

Figure 56: Asia Pacific RCS Messaging Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 57: Asia Pacific RCS Messaging Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 58: Asia Pacific RCS Messaging Market Share, By Communication Type, 2022 & 2032

Figure 59: Asia Pacific RCS Messaging Market Y-o-Y Growth Projections, By Communication Type – 2022-2032

Figure 60: Asia Pacific RCS Messaging Market Attractiveness Index, By Communication Type – 2022-2032

Figure 61: Asia Pacific RCS Messaging Market Share, By Vertical , 2022 & 2032

Figure 62: Asia Pacific RCS Messaging Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 63: Asia Pacific RCS Messaging Market Attractiveness Index, By Vertical – 2022-2032

Figure 64: Asia Pacific RCS Messaging Market Share, By Country, 2022 & 2032

Figure 65: Asia Pacific RCS Messaging Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 66: Asia Pacific RCS Messaging Market Attractiveness Index, By Country – 2022-2032

Figure 67: US RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 68: US RCS Messaging Market Share, By Communication Type, 2021

Figure 69: US RCS Messaging Market Share, By Vertical , 2021

Figure 70: Canada RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 71: Canada RCS Messaging Market Share, By Communication Type, 2021

Figure 72: Canada RCS Messaging Market Share, By Vertical , 2021

Figure 73: Brazil RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 74: Brazil RCS Messaging Market Share, By Communication Type, 2021

Figure 75: Brazil RCS Messaging Market Share, By Vertical , 2021

Figure 76: Mexico RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 77: Mexico RCS Messaging Market Share, By Communication Type, 2021

Figure 78: Mexico RCS Messaging Market Share, By Vertical , 2021

Figure 79: Germany RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 80: Germany RCS Messaging Market Share, By Communication Type, 2021

Figure 81: Germany RCS Messaging Market Share, By Vertical , 2021

Figure 82: U.K. RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 83: U.K. RCS Messaging Market Share, By Communication Type, 2021

Figure 84: U.K. RCS Messaging Market Share, By Vertical , 2021

Figure 85: France RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 86: France RCS Messaging Market Share, By Communication Type, 2021

Figure 87: France RCS Messaging Market Share, By Vertical , 2021

Figure 88: Italy RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 89: Italy RCS Messaging Market Share, By Communication Type, 2021

Figure 90: Italy RCS Messaging Market Share, By Vertical , 2021

Figure 91: BENELUX RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 92: BENELUX RCS Messaging Market Share, By Communication Type, 2021

Figure 93: BENELUX RCS Messaging Market Share, By Vertical , 2021

Figure 94: Nordic Countries RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 95: Nordic Countries RCS Messaging Market Share, By Communication Type, 2021

Figure 96: Nordic Countries RCS Messaging Market Share, By Vertical , 2021

Figure 97: China RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 98: China RCS Messaging Market Share, By Communication Type, 2021

Figure 99: China RCS Messaging Market Share, By Vertical , 2021

Figure 100: Japan RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 101: Japan RCS Messaging Market Share, By Communication Type, 2021

Figure 102: Japan RCS Messaging Market Share, By Vertical , 2021

Figure 103: South Korea RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 104: South Korea RCS Messaging Market Share, By Communication Type, 2021

Figure 105: South Korea RCS Messaging Market Share, By Vertical , 2021

Figure 106: GCC Countries RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 107: GCC Countries RCS Messaging Market Share, By Communication Type, 2021

Figure 108: GCC Countries RCS Messaging Market Share, By Vertical , 2021

Figure 109: South Africa RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 110: South Africa RCS Messaging Market Share, By Communication Type, 2021

Figure 111: South Africa RCS Messaging Market Share, By Vertical , 2021

Figure 112: Turkey RCS Messaging Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 113: Turkey RCS Messaging Market Share, By Communication Type, 2021

Figure 114: Turkey RCS Messaging Market Share, By Vertical , 2021

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Rich Communication Services (RCS) Messaging Market