Premium A2P and P2A Messaging Demand to Hit US$ 75 Bn in 2020
Growing preference for efficient and integrated communication continues to stimulate the demand for premium application-to-person (A2P) and person-to-application (P2A) messaging solutions. The vast expanse of cloud computing industry and rampant Internet penetration have been working in favor of the premium A2P and P2A messaging market. Attaining the value in excess of US$ 75 Bn by 2020, global premium A2P and P2A messaging market is set for 1.5X growth revenues growth over the next decade. Various start-ups, including Uber, Airbnb, and LINE are preferring these messaging platforms as a scalable communication solution.
Key Factors Shaping Premium A2P and P2A Messaging Market
Robust Growth in Demand for OTT Applications
E-commerce enterprises need to reach each operator individually to sign an agreement or work with numerous aggregators to roll out services, along with solutions that create service differentiation and improve end-user experience to run their businesses efficiently. Operators using solutions from messaging exchange providers gain an edge over competitors. Messaging exchange providers offer a single source for global mobile messaging with guaranteed excellence of service, along with one-stop billing and support. This allows over-the-top (OTT) application providers to concentrate on their core businesses. With the help of mobile messaging exchange providers, SMS traffic can be efficiently monitored and filtered to meet specific requirements of operators. This is anticipated to limit spam messages and enable operators to focus on catering to genuine enterprises, OTTs, and application providers.
Increasing Preference of Enterprises for Mobile Engagement Platforms
Premium A2P and P2A messaging is widely used by many industry verticals, which is anticipated to create significant opportunities for mobile network operators as well as enterprises. Mobile network operators can offer mobile engagement platforms to enterprises, which will eliminate the need for an aggregator that acts as a bridge between mobile network operators and enterprises. Mobile engagement platforms made possible by use of premium A2P and P2A messaging will enable enterprises to directly communicate with customers and network operators, and significantly boost revenues of players offering premium A2P and P2A messaging solutions.
Heightening Demand for SMS-powered Two-factor Authentication (2FA)
SMS-powered two-factor authentication (2FA) is an efficient tool that requires customers to enter a password along with the shortcode delivered via SMS to a handset. The 2FA authentication method is becoming the most preferred security option among OTT apps and brands. SMS-based 2FA is particularly essential for mobile applications and internet services. Google Inc., Facebook, Inc., LinkedIn, Yahoo Inc. and PayPal Holdings, Inc., are some of the sites that integrate SMS authentication for user validation. In direct response to security concerns, this supplementary authentication method offers a more secure user experience and is poised to grow steadily during the forecast period. Players in the premium A2P and P2A messaging market are anticipated to gain significant profits by focusing on efficient 2FA solutions.
Latin America to Create New Growth Opportunities
Premium A2P and P2A messaging solution providers are focusing on increasing their business opportunities across countries in Latin America, which hold lucrative business opportunities and growth prospects due to increasing mobile subscriber base and the introduction of GSMA’s 7th RCS A2P future messaging lab with the objective to convene the leading stakeholders in the Latin American A2P messaging industry.
Premium A2P and P2A Messaging Market Structure Analysis
- The global premium A2P and P2A messaging market represents a moderately concentrated competition landscape, where prominent key players focus on the development of IP messaging solutions, and integration of hybrid cloud-based messaging platforms for premium A2P and P2A messaging.
- Majority of the key players in the global premium A2P and P2A messaging market are strategically focusing on new product innovation, mergers & acquisitions, strategic partnerships, and collaborations to gain a strong global footprint. Leading providers of premium A2P and P2A messaging solutions account for 31% of the overall market value.
- Key participants such as CLX Communications, Twilio Inc., Mahindra Comviva, Syniverse Holdings Inc., Mavenir, and OpenMarket Inc. are among the largest and most experienced companies in the premium A2P and P2A messaging market, with a significant regional coverage across the globe.
Opportunities Abound in CRM Services
Accounting for about a fourth of total market value, customer relationship management (CRM) services continues to remain the top application category of premium A2P and P2A messaging. Promotional and marketing services, following CRM services in terms of revenue generation, are also leveraging the solution significantly. On the other hand, usage of premium A2P and P2A messaging in authentic services is increasing rapidly.
U.S. Emerging Strongest Despite Continued Lead of Asian Economies
Asia Pacific (APAC) will maintain its supremacy in the global premium A2P and P2A messaging market, where profits currently worth of around US$ 25 Bn are capturing attention from stakeholders. China and Australia continue to spearhead their respective regional markets. Despite APAC’s primacy, the market in the U.S. will remain the most profitable, exceeding US$ 26 Bn towards the end of 2029. However, the report discovers lucrative prospects hovering around Latin America, especially in Brazil and Mexico.
Stakeholders Compete Based on IP-Based Messaging Services
A majority of enterprises are moving from conventional messaging systems to IP-based messaging services on the back of their enhanced security, multi-media interaction, and reduced traffic. Further, they can be integrated with circuit-switched SMS. Google has launched e-mail to SMS and vice-versa service in Nigeria, Kenya, and Ghana, while Facebook utilizes SMS service to send notifications on feature phones. Such trends are offering potential opportunities to premium A2P and P2A messaging market players.
Growing application in CRM services
Increasing usage in promotional & marketing
Cloud API messaging platforms taking lead
Traditional & managed messaging services gain momentum
High adoption in BFSI
Demand from retail & E-commerce to grow rapidly
How Growth will Unfold
Market players continue to reap higher profits from the banking, financial security, and insurance (BFSI sector), where demand for premium A2P and P2A messaging is estimated to reach revenues worth of about US$ 17 Bn in 2019. IT & telecom industry, in addition, is also showcasing wide acceptance for premium A2P and P2A messaging services. While adoption in media & entertainment (gaming) remains modest, stakeholders are tapping white spaces in the retail and e-commerce vertical.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Premium A2P and P2A Messaging Market Analysis 2019-2029
A recent market study published by FMI on the premium A2P and P2A messaging market includes a global industry analysis for 2014-2018 and an opportunity assessment for 2019-2029, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, growth prospects of this market are obtained with maximum precision.
Premium A2P and P2A Messaging Market Taxonomy
The global premium A2P and P2A messaging market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.
- Inquiry and Search Related Services
- Customer Relationship Management Services
- Authentication Services
- Promotional and Marketing Services
- Notifications and Alerts
- Voting and Entertainment
- Pushed Content Services
- Interactive Messages
- Cloud API Messaging Platforms
- Traditional and Managed Messaging Services
- IT and Telecom
- Media and Entertainment (Gaming)
- Travel and Transportation
- Retail and e-Commerce
- Utilities and Logistics
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan
- Middle East & Africa
- GCC Countries
The report begins with the executive summary of the premium A2P and P2A messaging market, which includes a summary of key findings and statistics of the market. It also includes demand and supply-side trends pertaining to this market.
Readers can find the definition and a detailed taxonomy of the premium A2P and P2A messaging market in this chapter, which will help them to understand basic information about the market. Along with this, comprehensive information pertaining to premium A2P and P2A messaging and its properties is provided in this section. This section also highlights the inclusions and exclusions, which help readers to understand the scope of the premium A2P and P2A messaging market report.
The premium A2P and P2A messaging market report provides key market trends that are expected to significantly impact market growth during the forecast period. Detailed industry trends are also provided in this section.
This section includes factors that have emerged as key successful factors and strategies adopted by key market participants.
This section explains the value analysis for the global premium A2P and P2A messaging market during the forecast period of 2019-2029. This chapter includes a detailed analysis of the historical premium A2P and P2A messaging market, along with an opportunity analysis of the future. Readers can also find the absolute $ opportunity for the current year (2019), and incremental $ opportunity for the forecast period (2019–2029).
This chapter explains the key macroeconomic factors that are expected to influence the growth of the premium A2P and P2A messaging market over the forecast period. Along with macroeconomic factors, this section also highlights the value chain, supply chain, forecast factors, and value chain analysis of the premium A2P and P2A messaging market. Moreover, in-depth information about market dynamics and their impact analysis on the market have been provided in the successive section.
Based on application, the premium A2P and P2A messaging market is segmented into inquiry and search related services, customer relationship management services, authentication services, promotional and marketing services, notifications and alerts, voting and entertainment, pushed content services, interactive messages, and others. In this chapter, readers can find information about key trends and developments in the premium A2P and P2A messaging market and market attractiveness analysis.
Based on traffic, the premium A2P and P2A messaging market is segmented into national and international. In this chapter, readers can find information about developments and key trends in the premium A2P and P2A messaging market.
Based on tools, the premium A2P and P2A messaging market is segmented into cloud API messaging platforms and traditional and managed messaging services. In this chapter, readers can find information about key trends and developments in the premium A2P and P2A messaging market and market attractiveness analysis.
Based on end user, the premium A2P and P2A messaging market is segmented into BFSI, IT and telecom, media and entertainment (gaming), travel and transportation, retail and e-Commerce, healthcare, government, utilities and logistics, and others. In this chapter, readers can find information about developments and key trends in the premium A2P and P2A messaging market.
This chapter explains how the premium A2P and P2A messaging market is anticipated to grow across various geographic regions such as North America, Latin America, Western Europe, Eastern Europe, APEJ (Asia-Pacific excluding Japan), Japan, the Middle East & Africa, and GCC Countries.
This chapter includes a detailed analysis on the growth of the North America premium A2P and P2A messaging market, along with a country-wise assessment including U.S. and Canada. Readers can also find pricing analysis, regional trends, volume analysis, and market growth based on component, end user, and countries in North America.
This chapter provides the growth scenario of the premium A2P and P2A messaging market in Latin American countries such as Brazil, Mexico, and the Rest of Latin America. Along with this, assessment of the market across target segments has been provided.
Important growth prospects of the premium A2P and P2A messaging market in several countries such as Germany, the UK, France, Spain, Italy, BENELUX, and the Rest of Western Europe are included in this chapter.
This chapter provides the growth scenario of the premium A2P and P2A messaging market in Eastern Europe countries such as Russia, Poland, and the Rest of the Eastern Europe.
This chapter highlights the growth of the premium A2P and P2A messaging market in APEJ by focusing on China, Australia, Singapore, Thailand, Indonesia, Malaysia, South Korea, and the Rest of APEJ. This section also helps readers understand key factors that are responsible for the growth of the premium A2P and P2A messaging market in APEJ.
This section helps readers understand key factors that are responsible for the growth of the premium A2P and P2A messaging market in Japan.
This chapter provides information about how the premium A2P and P2A messaging market is anticipated to grow in major countries in the Middle East & Africa region, such as Israel, Turkey, Northern Africa, South Africa, and the Rest of Middle East & Africa, during the forecast period of 2019-2029.
This chapter highlights the growth of the premium A2P and P2A messaging market in GCC Countries by focusing on Kingdom Of Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, and Bahrain. This section also helps readers understand key factors that are responsible for the growth of the premium A2P and P2A messaging market in GCC Countries.
This chapter provides information about how the premium A2P and P2A messaging market is anticipated to grow in major emerging countries such as Argentina, Chile, and India during the forecast period of 2019-2029.
In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the premium A2P and P2A messaging market, along with their market presence analysis by region and product portfolios.
In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the premium A2P and P2A messaging market, along with detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent developments. Some of the market players featured in the report are Tata Communications Ltd., Nexmo, Syniverse, AT&T, CLX Communications, TWILIO INC., Mahindra Comviva, SAP SE, Enghouse Networks, Vodafone, OpenMarket, Mavenir, Infobip, mGage, Link Mobility, Messagebird, Messente, Route Mobile, GMS, Interop tech, Openmind Networks, Tyntec, Tecomsa-LTD, MSG91, Kaleyra, and Mitto.
This chapter includes a list of acronyms and assumptions that provides a base to the information and statistics included in the premium A2P and P2A messaging market report.
This chapter helps readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the premium A2P and P2A messaging market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Sales Executives
- Technical Advisors
- Premium A2P and P2A Messaging Solution Providers
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near term and Long term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity of Assumptions
- Company White Papers
- Annual Reports and Investor Presentations
- Research Papers
- Company Press Releases
- Government Websites and Publications
Primary Interview Splits