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Alaskan Cruises Market Outlook (2022 to 2032)

The Alaskan Cruise market is estimated to reach US$ 1.87 Billion in 2022. As per the report, sales are forecast to increase at a robust 3% CAGR, with the market valuation reaching US$ 2.51 Billion by 2032.

Attribute Details
Alaskan Cruising Market Estimated Size (2022) US$ 1.87 Billion
Alaskan Cruising Market Projected Size (2032) US$ 2.51 Billion
Alaskan Cruising Market Value-based CAGR (2022 to 2032) 3%

Total sales in the Alaskan Cruising market represent 25% of the global cruising market.

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2017 to 2021 Alaskan Cruises Market Outlook Compared to 2022 to 2032 Forecast

Alaska is a land of superlatives and adventure with most of its areas in touch with enormous bodies of water. Harbor cities are the area where the bulk economy depends on travel. Among the most popular and unique cruise destinations, Alaska allows travelers to indulge in a myriad of breathtaking experiences during a cruise journey across the amazing landscapes of northwest Canada.

Besides the views, these cruises are also an ideal option for adventurers and thrill seekers with a myriad of activities like flightseeing, safaris, kayaking, dog sled rides, and more. In recent months, there has been increasing in travelers opting for cruise travel as the conditions started getting back to normal after the pandemic.

The Upcoming Changes after the Pandemic Expected to Boost the Cruise Industry

In 2020, the coronavirus pandemic caused cruise ships to be dramatically underutilized. A number of cruise ships were forced to anchor in port because the disease spread, while more than a few went on dry land without passengers. But now as all the restrictions are removed by the government authorities the cruise terminals are currently bursting with an eager populace, and the cheerful staff greets newcomers to the journey. Since the cruise tours all started but the tourist was still health conscious thus the crew of the vessel was covered with air-purifying masks so that visitors could wash their hands whenever they desired. Such changes are expected to attract tourists.

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Sudip Saha

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How are cruise lines planning to develop their technology?

A new step to develop the world’s first cruise-led green corridor

The USA Port of Seattle, Alaskan City and Borough of Juneau, Canada’s Vancouver Fraser Port Authority, major cruise lines, as well as the Global Maritime Forum, Blue Sky Maritime Coalition, and Washington Maritime Blue have planned to initiate a new step to develop the feasibility of the world’s first cruise-led ‘green corridor.’

Efforts are being taken to explore the feasibility of a new innovation that would help in achieving zero-emission ships in the Alaskan region. Cruise lines and industry partners like Carnival Corporation, Norwegian Cruise Line Holdings, and Royal Caribbean Group are taking efforts to build this new and eco-friendly way of cruising. The green corridor will be a maritime route where zero greenhouse gas emission solutions would be supported and demonstrated.

What’s new about the Luxury Cruise Lines in Alaska?

New Luxury Cruise Line introduced Alaska Sailings to watch Whales, Glaciers, and Amazing Port Cities

From May to August 2024, Explora Journeys will be offering three exciting Alaska itineraries. The Explora I will include Remote Wrangell and Scenic Sitka, sailing the Whale’s Highway, and a tour of the Glaciers. All three itineraries will start their journey from Vancouver for a 10-11 nights trip. All three will be sailing Alaska’s spectacular Inside Passage and take halts in Juneau, Sitka, and Victoria, British Columbia. Apart from these Alaskan ports, the trips will also include visits to Ketchikan, Misty Fjords National Monument, Skagway, Hubbard Glacier, and Wrangell.

Explora Journeys will also incorporate the flavor of Alaska on board, using Alaskan seafood, meat, and other special cuisines in its restaurants.

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Country-wise Insights

What’s the best time to cruise Alaska?

The Alaska cruise season is five months long, from May to September.

Alaska is situated in the far north-western corner of North America and has two intense seasons of long cold winters and short intense summers which makes it a unique cruise destination. The best part is that no matter when you visit, you’ll experience the best way to see Alaska aboard a luxury cruise ship.

Most travelers tend to do their bookings nearly 2-3 months before their trip. Most visitors in Alaska are seen in the span from April to June which comprises about 29% of travelers followed by the early span of the year from the months of January to March comprising 27% of the total tourists visiting Alaska throughout the year.

How are the Government Initiatives boosting the Alaskan Cruising Market?

Alaska Delegation Introduces Bill to Protect Alaska’s Cruise Season, Boosting Economy and Supporting Small Businesses

The USA Government introduced the bicameral bill to provide a 12-month extension of the Alaska Tourism Restoration Act (ATRA), which was signed into law in May 2021. Under the Passenger Vessel Services Act (PVSA), foreign vessels cannot call at foreign ports between USA ports. However, the borders of Canada will be open to international travelers in 2021, which is why an Alaska Congressional delegation pushed and requested an exemption from a provision in the PVSA. This new provision will ensure that if Canada closes its borders in 2022, the Alaska delegation is ready and able to temporarily authorize foreign-flagged vessels to bypass Canada again.

Category-wise Insights

What Type of Booking Channel is the Most Prominent Channel through the Forecast Period?

Online Booking is More Preferred by Tourists

Cruising is now more popular with all those who choose to avoid the hassle, expense, and stressful process of booking a plane ticket in person. Over the course of this century, online booking has expanded that convenience. Online booking and payment is also fast and easy method for the traveler. Connectivity via mobile devices has enhanced the construction of safety for cruise travelers and delivered quicker access to the tracking information. Travelers now use online travel research websites to compare details on destinations, accommodations, restaurants, and so forth.

Online bookings have democratized travel to more areas around the world. About 68 % of travelers plan or book at least some part of their Alaska trip online among which 58% book their trip completely by utilizing online platforms. The most commonly used sites for both planning and booking are cruise line websites. Other popular sites included Google, TripAdvisor, Expedia, and other tour company websites

Which Age Group is more likely to Travel?

The popularity of Alaskan Cruises among Senior citizens will Remain High

The average Alaska tourist age is about 50 years.

The most common age group is 65 and older (29%), followed by 55 to 64 (25%), then 45 to 54 (15%). Cruises are also accessibility-friendly and offer seniors with limited mobility the opportunity to enjoy the sights without having to rely on different modes of transportation.

The amount of youngsters visiting Alaska is quite less compared to the seniors. The concentration of middle age travelers ranging from 35-44 years is about 10%, followed by kids under 18 years and people in the age group of 25-34 years, both of these age groups comprise 8% each. The least concentration of travelers is between the age group of 18-24 years contributing nearly 4% of the total travelers.

Which destinations are preferred by travelers?

The three cruise ports of Juneau, Ketchikan, and Skagway are the most visited destinations in Alaska.

The Mount Roberts Tramway in Juneau is the place visited by most people, and the most popular tourist destination is the Pine Tree Totem Park in Ketchikan. The places in Skagway of highest interest include the downtown area of the Skagway ship dock and a tour of the historic city's traditional saloons, including the Red Onion. Baranof Castle Historical Site in Sitka makes a great addition to any Alaska trip.

Competitive Landscape

Leading players operating in the Alaskan cruising market are globally in the market and are focusing on improving their offerings by providing discounts and packages in order to gain a competitive edge in the market. For instance:

  • Due to growing competition in the Cruising industry, big players such as Holland America Line and Celebrity Cruises are providing packages for different types of travelers such as High-end luxury travelers, honeymooners and families, special interest, group tourism, and meeting and incentive events.

Scope of Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Billion for Value
Key Region Covered Alaska
Key Countries Covered USA
Key Segments Covered Cruise destinations, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
  • Holland America Line
  • Carnival Alaskan Cruises
  • Celebrity Alaskan Cruises
  • Norwegian Cruise Line
  • Carnival Cruise Line
  • G Expedition
  • Discerning traveler
  • Trafalgar
  • Quark Expedition
  • Aurora Expedition
  • Cruiser Adio
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Alaskan Cruise Market by Category

By Cruise Destinations Type:

  • Juneau
  • Ketchikan
  • Skagway
  • Seward
  • Sitka

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What is the current Alaskan cruising market value?

The Alaskan Cruise market is expected to reach a valuation of US$ 1.87 Million in 2022.

What are the key trends driving the Alaskan cruising market?

Government initiatives post Covid-19 and cruising packages are increasing the number of travelers by cruise.

Who are the leading players in the Alaskan Cruise tourism market?

Leading players operating in the Alaskan Cruise market are Holland America Line, Carnival Alaskan Cruises, Celebrity Alaskan Cruises, Norwegian Cruise Line, and Carnival Cruise Line.

Table of Content

1. Executive Summary | Alaskan Cruises Market

    1.1. Alaskan Cruising Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Billion) and Forecast (2022 to 2032)

        2.1.2. Number of Cruising Tourists and Forecast (2022 to 2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

3. Alaskan Cruise Tourism Market Overview

    3.1. Popular Activities on cruises

            3.1.1.1. Land-Based Activities

            3.1.1.2. Catamaran Cruises

            3.1.1.3. Coffee Cruises

            3.1.1.4. Day Cruises

            3.1.1.5. Dinner Cruises

            3.1.1.6. Lunch Cruises

            3.1.1.7. Multi-day Cruises

            3.1.1.8. Night Cruises

            3.1.1.9. Sightseeing Cruises

            3.1.1.10. Sunset Cruises

    3.2. Popular Alaskan Cruise Tourism Destinations

    3.3. Developments and Key Trends

        3.3.1. Government and Cruise providers taking combined efforts for the development of sustainable fuel

        3.3.2. Addition of new routes in the sailings along with exciting activities

    3.4. Challenges in Alaskan Cruise Market

        3.4.1. Climate Change & Natural Disasters Brings A New Threat To Cruising Routes

        3.4.2. Impact of Covid-19 on Alaskan Cruises

4. Categorizing of Alaskan Cruise Market 2021

    4.1. Introduction/ Key Findings

    4.2. Current Market Analysis By Destination (% of Demand)

        4.2.1. Juneau

        4.2.2. Ketchikan

        4.2.3. Skagway

        4.2.4. Sitka

        4.2.5. Seward

    4.3. Current Market Analysis By Tourist Type (% of Demand)

        4.3.1. Domestic

        4.3.2. International

    4.4. Current Market Analysis By Tour Type (% of Demand)

        4.4.1. Independent Traveller

        4.4.2. Tour Group

        4.4.3. Package Traveller

    4.5. Current Market Analysis By Consumer Orientation (% of Demand)

        4.5.1. Men

        4.5.2. Women

    4.6. Current Market Analysis By Age Group (% of Demand)

        4.6.1. 15-25 Years

        4.6.2. 26-35 Years

        4.6.3. 36-45 Years

        4.6.4. 46-55 Years

        4.6.5. 56-65 Years

        4.6.6. 66-75 Years

    4.7. Current Market Analysis By Booking Channel (% of Demand)

        4.7.1. Phone Booking

        4.7.2. Online Booking

        4.7.3. In-Person Booking

    4.8. Key Findings, By Each Category

5. Competition Analysis

    5.1. Competition Dashboard

    5.2. Competition Benchmarking

    5.3. Competition In the Cruising market

        5.3.1. Alaskan Luxury Cruises

        5.3.2. Phillips Cruises and Tours, LLC

        5.3.3. Custom Alaska Cruises

        5.3.4. 26 Glacier Cruise

        5.3.5. Major Marine Tours

        5.3.6. Stan Stephens Glacier & Wildlife Cruises

        5.3.7. Lu-Lu Belle Glacier Wildlife Cruises

        5.3.8. Kenai Fjords Tours

        5.3.9. Seward Ocean Excursions

        5.3.10. Coldwater Alaska - Water Taxi

        5.3.11. Alaska Tour & Travel

        5.3.12. Mahay's Jet Boat Adventures

        5.3.13. Holland America Line

        5.3.14. Carnival Alaskan Cruises

        5.3.15. Celebrity Alaskan Cruises

        5.3.16. Norwegian Cruise Line

        5.3.17. Carnival Cruise Line

        5.3.18. Other Players (As Per Request)

6. Social Media Sentimental Analysis

    6.1. Social Media Platforms Preferred

        6.1.1. Facebook

        6.1.2. YouTube

        6.1.3. Instagram

        6.1.4. Twitter

        6.1.5. LinkedIn

        6.1.6. Pinterest

        6.1.7. Google+

        6.1.8. Others

    6.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    6.3. Trending #Hashtags

    6.4. Social Media Platform Mentions (% of Total Mentions)

    6.5. Region-Wise Social Media Mentions (% of Total Mentions)

    6.6. Trending Subject Titles

7. Assumptions and Acronyms Used

8. Research Methodology

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