Canada eyeshadow stick & blush stick market is estimated to reach USD ~245 Million in 2023 and projected to grow at a CAGR of ~4.7% (2023 to 2033). Demand in the market is predicted to surge with growing preference for natural cosmetic products. Further, rising trend of clean label and transparent ingredient list will fuel the sales.
As per the study, eyeshadow stick & blush stick sales are expected to surpass USD ~389.4 Million in 2033. This is owing to the advancements in technology which aids the manufacturing process and efficiency of the finished products.
As per the International Trade Administration (ITA), the Canada cosmetics and beauty products brought in about USD 1.24 billion in 2021. By 2024, the industry is predicted to witness an uptick of ~1.5%, reaching USD ~1.8 billion.
Cosmetic products have become an integral and significant part of day to day lives. With increasing penetration of leading cosmetic brands in Canada, the market is predicted to flourish over the upcoming decade.
The main cosmetics and skin care manufacturers in Canada are located in the provinces of Quebec & Ontario, which are also the most prominent consumer markets for these goods. Montreal, Toronto and Vancouver are the three prominent urban markets in Canada for cosmetics and skin care items.
As self-care and need for natural skin products is surging among Canadians, beauty brands such as Bite Beauty, M.A.C., and others are introducing organic and natural ingredient products. For instance, Bite Beauty, leading Canadian beauty brand, introduced food-grade lip products.
Ordinary is another example of a leading cosmetic and beauty brand developing natural and organic skin care and lip care products. These factors are predicted to push the sales of eyeshadow stick and blush sticks in Canada over the forecast period (2023 to 2033).
A significant portion of the Canadian cosmetics manufacturing sector involves the creation of novel cosmetic ingredients and bio-actives. Product innovation, successful sales and marketing, and effective operations are key factors in the industry.
| Attribute | Details |
|---|---|
| Estimated Canada Eyeshadow Stick & Blush Stick Market Size (2023E) | ~USD 245 Million |
| Projected Market Valuation (2033F) | ~USD 389.4 Million |
| Value-based CAGR (2023 to 2033) | ~4.7% |
| Collective Value Share: Top 5 Players (2022A) | ~12% to 15% |
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In recent years, eyeshadow and blush sticks have become extremely common, opines Future Market Insights (FMI). The demand for cosmetics items has increased in Canada, attributable to emerging market trends.
Advent of advanced technology and penetration of social media platforms will drive the demand in the market. As millennials and Gen-Zs are getting accustomed to the self-love make-up routines, beauty brands are developing highly pigmented products.
Development of innovative eco-friendly packaging and cosmetic product designs are also the factors facilitating the demand in the Canada eyeshadow stick & blush stick market. Millennials are the prime consumer of these products as preference for matte and creamy blush sticks is surging.
Hence, the players in the market are focused on offering premium quality cosmetic products according to various skin types. They are also promoting the brands which are attracting the consumers to buy premium brands as well.
Increasing Demand for Organic Products to Fuel Eyeshadow Stick & Blush Stick Sales in Canada
The popularity of natural and organic cosmetics is rising as a result of the "clean makeup" trend, increasing the research & development activities among leading brands. These companies are focusing on reducing the use of toxins and parabens harmful to the skin.
Another well-liked integrated beauty solution is "make-up infused with skincare." This is due to advancing Ayurvedic beauty products and effectuating the distinction between skincare and makeup. In addition to being safe to use, these products also offer skincare advantages, anticipated to fuel the eyeshadow stick and blush stick markets in Canada.
Advancements in Technology to Propel Eyeshadow Stick & Blush Stick Demand
The development of 3D printing has allowed for the personalization of cosmetic and skincare products. All businesses, including those in fitness and personal care, are witnessing an increase in the customization and personalization. Modern technology is being used by brands to appeal to a wider spectrum of consumers.
As per the study, leading companies are developing features like virtual try on for diverse products including eyeshadow & blush sticks. For instance, L'Oréal tapped into the latest technologies, using artificial intelligence, data and tech innovations to enhance the beauty experience.
Make-Up virtual try-on and Hair Color virtual try-on were the first brand initiatives to offer a digital service with such a realistic simulation. This is expected to improve the sales of eyeshadow stick and blush stick in Canada.
Allergic Reactions and Strict Regulatory Framework Might Hamper the Demand
The Food and Drug Administration's (FDA) stringent regulatory frameworks regarding the use of specific pigments in the cosmetics industry are anticipated to restrict the growth. In addition, the use of blush sticks and eyeshadow sticks might cause allergic reactions, conjunctivitis, and other adverse effects for those with sensitive skin.
Despite growing popularity across the globe, natural, organic, and clean beauty products have a shorter shelf life than traditional products since they don't include preservatives. This might affect the sales in the market negatively.
Eyeshadow Sticks to Remain Highly Sought-After among Consumers
Eye shadow sticks are gaining immense traction due to social media's growing influence and the promotion of these items by beauty bloggers. Additionally, there are two main finishes of eye makeup sticks on the market viz. matte and shimmer that offer various eyeshadow styles.
These are the main factors that are anticipated to fuel the demand over the projection period. The ease of use for beginners is another significant feature of eye makeup sticks. The product is simple to use for makeup artists of all skill levels.
Additionally, as eye shadow sticks can be used as eyeliner and eyeshadow, their sales are certain to soar. As per the study, the eyeshadow sticks are expected to hold revenue share of ~73.7% in the Canada Market.
Penetration of Online Retailers to Push Eyeshadow and Blush Stick Demand
The e-commerce infrastructure in Canada is highly advanced and closely incorporated with that in the USA. In Canada, access to broadband internet is provided using equipment that is largely the same as that used in the United States.
Despite a significant disruption in retail outlets, Canadians have embraced electronic commerce. Over 27 million Canadians used e-commerce in 2022, making almost 75% of the country's population.
In 2025, this percentage is projected to increase to 77.6%. Rising retail e-commerce sales in Canada are a result of an increase in online shoppers. Statistics Canada reports that in December 2020, Canadian e-commerce retail trade sales reached an all-time high of USD3.82 billion.
As a result, the online retailers segment is estimated to grow at the highest CAGR of ~6.9% during the projection period.
Canada eyeshadow stick & blush stick market is expected to witness a transformation due to technological advances and various developments. Key players in the market are capitalizing on growing trend of organic products. They are also focusing on launching new product lines to gain competitive edge.
For Instance
| Attribute | Details |
|---|---|
| Estimated Market Size (2023E) | ~USD 245 Million |
| Projected Market Valuation (2033F) | ~USD 389.4 Million |
| Value-based CAGR (2023 to 2033) | ~4.7% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Regions Covered | North America |
| Key Countries Covered | Canada |
| Key Segments Covered |
Product Type, Sales Channel |
| Key Companies Profiled | L'Oreal SA; Maybelline; Nyx Professional Makeup; Rimmel London; ELF Cosmetics; Revlon; Coty Inc.; Chanel; Dior Beauty; M.A.C Cosmetics; Charlotte Tilbury; Sheiseido Company; Bobbi Brown; Yves Saint Laurent; The Estee Lauder Companies Inc.; Others (As per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The Canada eyeshadow stick & blush stick market is valued at USD 245 million in 2023.
L'Oreal SA, Maybelline and Nyx Professional Makeup are the leading industry players.
The industry is set to surge at a CAGR of 4.7% from 2023 to 2033.
Eye shadow sticks segment is likely to lead the market until 2033.
Clean makeup trend boosts natural cosmetics demand, further fueling the market growth.
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Canada Eyeshadow Stick & Blush Stick Market
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