According to the market analysis, during the projection period, the US & Canada sports & athletic insoles market is expected to grow at a CAGR of 6.0%. The market value is projected to increase from USD 3,513.3 million in 2024 to USD 6,291.8 million by 2034.
The target market in the North American region has experienced steady growth. The market in the region is prominent, reaching USD 3,289.6 million in sales in 2023. The key product segments within the market include insole type, base material, end user, sales channel, and others.
Several trends have affected the market, such as the increased involvement of sports enthusiasts in related activities. This has led to an increased need for sporting and athletic insoles in the market.
There is much focus on e-commerce retailing as consumers have the convenience of choosing from a larger portfolio of goods from the confines of their homes and further, the availability of service delivery at their doorsteps among other similar preferences.
In addition, an increase in awareness of foot care has been another factor that has increased demand for insoles. Consequently, sustainability and environmentally friendly devices have become significant factors since customers look for such products.
Other changes include wearable devices and technology, including shoe insoles that contain sensors and connectivity features to monitor and record foot movement, pressure, and other factors related to walking.
| Attribute | Details |
|---|---|
| The US & Canada Sports & Athletic Insoles Market Estimated Size (2023A) | ~USD 3,289.6 Million |
| The US & Canada Sports & Athletic Insoles Market Estimated Size (2024E) | ~USD 3,513.3 Million |
| The US & Canada Sports & Athletic Insoles Market Projected Size (2034F) | ~USD 6,291.8 Million |
| The US & Canada Sports & Athletic Insoles Market CAGR (2024 to 2034) | ~6.0% |
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Insole manufacturers in the sports and athletic sector are observing growth in their online sales owing to an increase in service platforms and third-party shopping websites. This, in turn, is driving the key players in the market to invest in research & development activities to create new and sophisticated designs of sports and athletic insoles to meet new trending demands such as environmentally sustainable types of materials for their insoles.
North America’s population growth in the last couple of years has relatively influenced the market. The increased population results in the need for sporting events and physical activity, which is followed by the need for specialized footwear.
The increasing usage of products by athletes, people exercising, and individuals engaging in sporting activities has led to the need for enhanced performance insoles that offer comfort, support, and protection from likely injuries.
As a result, the US & Canada sports & athletic insoles market is estimated to grow at a growth rate of 6.0% during the forecast period.
Rising Awareness of Foot Health Boosting Market Demand
Over the last few years, the market has witnessed an augmented trend in the self-health concerns from the consumers' end. As a result of this increasing awareness among consumers, they are investing in efforts to counter foot-related problems such as flat feet, plantar fasciitis, overpronation, and concerns related to arch support.
Sports and athletic insoles are viewed as a preventive and corrective measures to alleviate discomfort and encourage proper foot alignment.
For example, ETH Zurich is working on a 3D-printed insole equipped with sensors that can measure pressure on the sole while in use or during physical activities.
Demand for Orthotic Sports and Athletic Insoles in the Pharmaceutical Sector
Sports and athletic insoles are specifically crafted to enhance foot movement ensure support and lower the chances of typical sports injuries. Athletes and sports enthusiasts look for insoles that boost their performance improve walking efficiency and lessen the pressure on their feet during activities.
The capacity of insoles to prevent injuries and boost athletic performance fuels their popularity in the fitness sector. This is a key factor behind the increased demand in the market.
The Advent of Innovation and Technology in Production
The upswing in the premium segment of the market is fueled by technological progress that has brought about new materials and designs in sports and athletic insoles. Manufacturers are incorporating cushioning materials, shock-absorbing technologies, and pressure distribution systems into their insole designs.
Moreover, the integration of insoles with wearable technology offers the potential for improved performance monitoring. Insoles equipped with sensors, pressure mapping or motion tracking features can gather real-time data on foot movement, gait analysis and pressure distribution.
These innovations enhance comfort, shock absorption and energy return improving overall foot functionality and lowering the likelihood of injuries.
Increased Participation of Sport Enthusiasts Leading to Augmentation in Demand in the US Market
The target market in the US is witnessing increasing participation from consumers on the back of increased engagement in physical activities such as sports, running, intense workout routines, and other high-impact outdoor sports & related activities.
Moreover, the push towards the usage of sustainability and green products has led the residing population to purchase products that are manufactured through sustainable practices. As a result, an increasing number of brands are adhering to the changing consumer preferences and are highly forthcoming regarding the use of sustainable products and practices in manufacturing. Such a level of transparency has been appealing to customers in the US who tend to prefer eco-conscious brands.
The Consumer Tilt Towards High-Performance Enhancement Product Fueling Revenue Generation in Canada
The sports and athletic insoles market in Canada is shifting towards more performance-centric characteristics as organizations are integrating features such as arch support, metatarsal pads, heel cups, and stability control for better performance, efficiency, and reduced risks of injury.
Athletes and people involved in activities like running, basketball, hiking, etc., are now preferring insoles that have support and cushioning in those particular areas.
Furthermore, with identified research opportunities, companies are creating insoles with enhanced cushioning, dynamic support, and characteristics corresponding to particular sports and activities.
Athletes and fitness-conscious individuals require insoles that return energy, absorb shocks, help in body stability, and control motion which in turn fuels the demand for the target product in Canada.
Moisture-wicking Insoles Are Becoming Popular in the Market
Moisture-wicking Insoles have found a fast-growing market in the US & Canada sports & athletic insoles market as they effectively control moisture and keep the feet dry during exercises or in hot climate environments while offering support and protection from common sports injuries.
The market presents a large choice of moisture-wicking insoles so people can use the products they find comfortable. Consequently, the moisture-wicking category is anticipated to expand at a healthy CAGR of 8.4% during the forecast period.
Prominence of EVA Base Material Leading to Augmentation in Demand
The demand for EVA base materials is higher than other base materials because it is a lightweight and flexible foam material for comfortable cushioning and shock absorption and is mostly used by athletes, especially individuals who want to improve foot comfort and those with mild foot problems.
EVA segment is expected to grow at a CAGR of 8.6% in the overall market during the forecast period and is expected to register a market share of around 36.8% in 2024.
Corporate Sports Management Fuelling Market Expansion
Some of the most notable segments include the professional athletics segment which plays an influential role in the overall sports & athletic insoles market. Product preferences and recommendations from professional athletes affect the market as product trends and development are informed by the needs of the professional athletes and the delivery of high-performance insole solutions in this segment unlocks credibility in the overall sports & athletic insole market.
The professional athletics category is anticipated to witness a CAGR of 10.0% during the projection period. Besides, recreational sport enthusiast was the leading category in terms of end-user with 38.1% of the market share in 2023.
The competitive environment in the US & Canada sports & athletic insoles market is oligopolistic with a significant number of companies who compete mainly by quality, effectiveness, brand recognition, and price. Some of the strategic moves that are observed in the current competitive environment are increased resources on research and development of new products and services, as well as the expansion of logistics networks. Apart from the market leaders, other small companies offer sports & athletic insoles at cheaper prices.
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| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States, Canada |
| Key Segments Covered | United States, Insole Type, Base Material, End User, Sales Channel Canada |
| Key Companies Profiled | Superfeet Worldwide Inc.; Spenco Medical Corporation; Powerstep LLC; SOLE Custom Footbeds Inc.; Dr. Scholl's Shoes; Birkenstock Orthopädie GmbH; New Balance Athletics Inc.; ALINE Systems Inc.; Bauerfeind AG; FootBalance System Ltd; Pedag International; Profoot Inc.; Sorbothane Inc.; Tread Labs Inc.; Protalus LLC; Aetrex Worldwide, Inc.; Sidas S.A.; Enertor Limited; OrthoLite LLC; Implus Footcare LLC; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The US & Canada sports & athletic insoles market registered revenue of USD 3,289.6 million in 2023.
The leading players in the US & Canada sports & athletic insoles market are Superfeet Worldwide Inc., Spenco Medical Corporation, Powerstep LLC, SOLE Custom Footbeds Inc., Dr. Scholl's Shoes, Birkenstock Orthopädie GmbH, New Balance Athletics Inc., ALINE Systems Inc., Bauerfeind AG, FootBalance System Ltd, Pedag International, Profoot Inc., Sorbothane Inc., Tread Labs Inc., Protalus LLC, Aetrex Worldwide Inc., Sidas S.A., Enertor Limited, OrthoLite LLC, and Implus Footcare LLC among others.
The US & Canada sports & athletic insoles market grew at ~5.1% CAGR from 2019 to 2023.
The US captured a significant revenue share of around 79.4% in the US & Canada sports & athletic insoles market in 2023.
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US & Canada Sports & Athletic Insoles Market
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