Cupcake Wrappers Market

Cupcake Wrappers Market Snapshot

According to Future Market Insights research, during the projected period, the global cupcake wrappers market is set to enjoy a valuation of US$ 106.3 Mn in 2022, and further expand at a CAGR of 4.2% to reach US$ 160.4 Mn by the year 2032. The sales of the printed wrappers by printing type are anticipated to bolster with the top 3 countries estimated to hold around 20-25% of the market by the end of 2022.

Based on the material, paper is projected to remain the leading among the other materials used for manufacturing cupcake wrappers. Paper is eco-friendly in nature and is more preferable material among end-users.

According to the FMI analysis, the cupcake wrappers market revenue totaled US$ 102.0 Mn in 2021. With the propelling demand from the various end-users, the global cupcake wrappers market is projected to reach US$ 160.4 Mn by 2032, accelerating at a CAGR of 4.2% during the forecast period.

The cupcake wrappers market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that the cupcake wrappers sales will rise during 2015-2021 and is projected to create an absolute incremental growth opportunity of US$ 58.4 Mn.

The deviations in the bakery industry amid the pandemic have increased the demand for cupcake wrappers. The cupcake wrappers market is anticipated to expand 1.5 times the current market value during the forecast period.

Historic Market Outlook for Cupcake wrappers

The global cupcake wrappers market witnessed a CAGR of 3.7% during the historic period with a market value of US$ 102.1 Mn in 2021

The cupcake wrapper market is significantly driven by constantly changing lifestyle as well as the eating habits of the consumer, the cupcake market is continuously evolving which has a positive impact on the cupcake wrappers market. The consumption of cupcakes among the young population is increasing nowadays which drives the demand for cupcake wrappers. The pandemic timeline has had several impacts on wrapper manufacturers, but later the market dimensions changed. The rise in preference for cakes and cupcakes on special occasions augment the sales of cupcake wrappers.

The continuously growing bakery sector is projected to drive the demand for cupcake wrappers. The future growth outlook for the cupcake wrappers market is anticipated to propel at a faster pace during the foreseeable period. Incremental trends in the cupcake wrappers market are about to boost innovative packaging amid bakery products and the food packaging industry.

How the Strive for Innovation in Production is Driving the Cupcake Wrappers Market?

The cupcake wrappers market is growing in a steady upward line. The wrapper market is completely influenced by innovations that came into the picture after the pandemic effect has become negligible. Wrappers are the main attraction for consumers other than the flavors of the cupcakes. The innovative wrapping of the cupcake makes it even more attractive.

The unreal strive for innovative wrapping techniques influenced cupcake manufacturers to demand the wrappers. The innovative style of wrapping the cupcakes and the attractive packaging ideas are being welcomed by the food industry. This craze for innovative wrapping through different attractive materials has surged huge demand for cupcake wrappers.

Ismail Sutaria

Principal Consultant

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Category-wise Insights

Which Material is expected to hold a major Portion of the Global Cupcake Wrapper Market?

Based on the material, the paper segment is expected to hold the major share of the global cupcake wrappers market. Cupcake manufacturers are continuously focusing on innovative packaging solutions for their products. Innovative and eco-friendly is what they are demanding. Recyclability is also one of the perspectives of manufacturers. Due to such completely different preferences, producers of cupcake wrappers are also focusing on attractive and innovative wrapper manufacturing. Paper is the ultimate choice for producers to meet up the demand which is arisen from the customers. So the paper is the material segment that is in focus for the cupcake wrappers market.

Why the Customers of Cupcake Wrappers are Preferring Printed Wrappers over Non-Printed Cupcake Wrappers?

The printed cupcake wrappers segment is expected to account for around 74% of the market value share by the end of 2032. Customers are demanding printed wrappers from the wrappers manufacturing industry. As per the demand arising from the customers, manufacturers are adding printing options for customer orientation. With printed wrappers, customers can avail of benefits like branding, advertising, etc. these are the benefits that are attracting customers more towards printed wrappers. Printed wrappers are buzzing around probably every market. Companies are more interested in branding their logo or advertising the company with packaging products rather than normal packaging. To differentiate their product from other companies, they use unique and attractive logos and taglines on the wrappers. That’s why printed cupcake wrappers are in demand.

Country-wise Insights

How China’s Rising Bakery Sector is expected to Drive Demand for Cupcake Wrappers?

China cupcake wrappers market is projected to grow 1.7 times the current market value during the forecast period. China is one of the largest economies in the world and has an incremental opportunity for the bakery sector. As per the data collected from the U.S. Department of Agriculture, China is the second largest baked-goods market. The cake sales in china were around US$ 14 Bn in 2021. The cakes market begs around 41% of the overall baked food retail market in china. The incremental graph for cake sales in china is suggesting a surge in the demand for baking products in the country. Along with the rising sales of cakes, the cupcake market is also blossoming rapidly. The wrappers for cupcakes are getting huge demand from the rising baked-food industry. That’s how the cupcake wrappers market is anticipated to be driven by the Chinese market.

How is the Largest Exporter of Bakery Products Surging Demand for Cupcake Wrappers?

Germany is estimated to hold around 22% of the market value share by the end of 2022. Germany is the largest exporter of bakery products in the world. As per the data collected from the Observatory of Economic Complexity, Germany has exported US$ 4.3 Bn worth of bakery products in 2021. The country accounts for 11% of the total bakery product exports. As the biggest exporter of bakery products, Germany also begs for the biggest consumer of bakery packaging. Cupcake wrappers as a sub-segment of bakery packaging are heading towards sudden growth. The cupcake wrappers market is growing since the country is demanding attractive and innovative packaging for cupcakes. The country's overall growth of the bakery industry is also driving the bakery packaging market. As a popular packaging style for cupcakes, the wrappers market is also getting boosted by the huge demand.

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Competitive Landscape

The leading manufacturers in the market are completely focused on innovation. Key players are introducing attractive packaging styles for wrappers, and are getting huge demand. Key manufacturers are acquiring other small companies to capture the market. Different expansions are being made by the companies. Some of those are as under-

• In September 2022, Smurfit kappa group acquires a packaging plant in Rio de Janeiro. The company is looking forward to expanding its production capacity through this acquisition.
• In June 2022, the Parent company of VisiPak Sinclair & Rush, inc. acquired Indepak Corporation. This acquisition will help the company to expand its capacity of manufacturing. The partnership is also focusing on innovative packaging solutions.

Scope of the Report

Cupcake Wrappers Market by Category

By Material, Cupcake Wrappers Market is Segmented as:

• Paper Wrappers
• Aluminium Foil Wrappers

By Printing, Cupcake Wrappers Market is Segmented as:

• Printed Wrappers
• Non-printed Wrappers

By Distribution Channel, Cupcake Wrappers Market is Segmented as:

• Online
• Offline

By Region, Cupcake Wrappers Market is Segmented as:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Middle East & Africa
• Oceania