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Decorative Paints Market

Market Insights on Decorative Paints covering sales outlook, demand forecast & up-to-date key trends

Decorative Paints Market By Product Type (Water based paints, Solvent based paints), Formulation (Emulsion based paints, Distemper), Application (Interior Paints, Exterior Paints), Sales Channel (Online, Offline), Price (Premium, Medium, Economical) & Region - Forecast 2021 - 2031

Decorative Paints Market Snapshot

[292 Pages Report] Future Market Insights (FMI) has forecast the decorative paints market value to surpass US$ 57.8 Bn in 2021. Decorative paints industry is expected to be driven by growing construction of residential, commercial and institutional buildings across the world. The market is likely to witness a growth of 4.3% CAGR during the coming assessment period of 2021 and 2031.

FMI also forecasts the global decorative paints market to register year-on-year growth of 4.0% in 2021. Surging demand for interior decorations, renovating residential houses, coupled with urbanization, industrial growth, and expansion of infrastructure are some of the factors driving the decorative paints industry.

Considering this, FMI has projected the market valuation to reach US$ 87.8 Bn by 2031 end. The decorative paints market represented nearly 40% of sales in the paints and coatings industry in 2020.

Base Year Value (2020A)

US$ 55.6 Bn

Estimated Year Value (2021E)

US$ 57.8 Bn

Projected Year Value (2031F)

US$ 87.8 Bn

Value CAGR (2021-2031)

4.3%

Collective Value Share: Top 3 Countries (2020A)

41.8%

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2016-2020 Decorative Paints Market Outlook Compared to 2021-2031 Forecast

Demand for decorative paints grew at 1.8% CAGR between 2016 and 2020. Outbreak of Covid-19 pandemic has impacted the global market of decorative paints to a considerable extent.

This is due to restrictions in the movement and nationwide lockdowns across several regions, which suspended work across residential & commercial construction sector. This has in turn negatively impacted sales of exterior paints, subsequently giving headwinds to the paint demand in the year 2020.

Decorative Paints Market Download Report Brochure

In the current scenario, the overall domestic consumer space is witnessing a significant rise due to urbanization. Backed by this, the market has been projected to register sales growth at 4.3% CAGR over the forecast period, from 2021 to 2031. Expansion of construction sector will continue boosting decorative paints sales in India, China and GCC countries

Introduction of low VOC paints has been among the primary product innovations in the paints industry. Higher focus on sustainability will fuel demand for VOC paints in the decorative paints market. 

How is Urbanization Impacting Decorative Paints Sales?

Rapid urbanization, improving standard of living, and growing interest of customers towards improving the aesthetic appeal of their homes and residential buildings have led to increasing demand of decorative paints.

Powered with high disposable income, consumers’ demand preference has shifted to paints with highly resilient characteristics along with a modern taste of estheticism. This change in demand pattern is expected to work as a catalyst to the global decorative paints market growth.

Owners of commercial buildings such as office buildings, hotels, malls, and others spend a willingly on renovation of their building every three to five years. This also includes expenditure on exterior paints and wall paints in order to maintain visual aesthetics of their facilities.

Growth in the number of commercial buildings and skyrocketing construction of affordable housing projects are further anticipated to boost the demand for wall paints and exterior paints in the coming years.

As per FMI, the demand for decorative paints will be especially high in the Middle East and Africa, Eastern Europe, and Asia Pacific.

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Country-wise Insights

Why is Demand for Decorative Paints Rising in the U.S.?

In 2021, the U.S. decorative paints market is expected to grow by 4.1% year-on-year. Revenue generated in the market will be pushed by a high rebound in construction projects. Moreover, growth in the construction of residential and commercial buildings will continue pushing demand for decorative paints.

Environmental friendly and low VOC paint products will dominate the market. Driven by implementation of stringent regulations and changing consumer preference, sales of low VOC paints are expected to pick up in the U.S. 

What will be the Demand Outlook of Decorative Paints in India?

In India, the growth potential is enormous looking at the need for housing and the increasing number of people investing in housing units. The decorative paints industry in India is expected to register a CAGR of 5.2% during the forecast period.

A considerable rise in the construction of high rise buildings in metropolitan cities coupled with urbanization is boosting the decorative paints sales in India. Increase in disposable income also is driving the growth of the market.

How is Construction Sector Contributing towards the Sales of Decorative Paints in China?

China is estimated to remain a key manufacturer and consumer of decorative paints, accounting for about 70% of the overall decorative paints consumption in East Asia in 2021.

Rapid development in the building and construction and infrastructure sectors is boosting sales of decorative paints in the country. As per the report, the residential construction segment is expected to register high demand for decorative paints in China.

Category-wise Insights

Why is Demand for Water Based Paints Increasing?

In terms of product type, water based paints are expected to dominate the market for decorative paints. As per FMI, the water based paints segment is projected to register year-on-year growth of 4.0% in 2021.

Increasing construction of residential and commercial buildings across the globe is expected to boost the demand for water based paints in the coming years. Implementation of regulations to curb VOC emissions from paints will drive sales of  water based paints.

Which Formulation of Decorative paints is Most Preferred?

Consumption of emulsion based decorative paints is expected to account for more than 80% of the total decorative paints market share in U.S. in 2021.

Emulsion paints are a stable suspension of oil phase in a liquid phase and are used to give a range of finishes, such as, the gloss sheen, statin, silk, and flat matt on substrates. As these are generally water based paints, share of the segment is also estimated to remain high during the coming forecast period. Among distempers, acrylic paints are expected to remain highly sought-after in the market.

What is the Key Application of Decorative Paints?

Revenue generated in the interior segment are estimated to grow by 4.1% year over year rate in 2021. Meanwhile, the demand for exterior segment is expected to increase at 3.8% CAGR between 2020 and 2021. The interior paints segment will continue accounting for more than 75% of the share among the listed applications through the forecast period in Europe.

Increase in the construction of residential buildings, commercial shops, shopping malls, offices, hotels and restaurants are boosting the demand for interior decorative paints. Furthermore, growing trend for interior decoration and renovation of interior parts all over the globe is bolstering the consumption rate of decorative paints in the interior segment.

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Competitive Landscape

Key market participants are focusing on mergers and acquisitions strategies, coupled with product development by investing in research and development to boost their market presence. Some of them are emphasizin on increasing the production capacity to enhance their annual turnover. For instance:

  • Eastman Chemical plans to invest for a significantly increase in its capacity to produce tertiary Decorative Paints (DIMLA) at its facility in Ghent, Belgium, by the end of 2021.
  • Belle Chemical, an affiliate of Cornerstone Chemical acquires methyl decorative paints business from The Chemours Company in January 2020.

Scope of Report

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

USD Million for Value and Kilo Tons for Volume

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia & Pacific and Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, ASEAN, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa.

Key Segments Covered

Product Type, Formulations, Application, Sales Channel, Price and Region

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Decorative paints Market by Category

By Product Type:

  • Water based paints
  • Solvent based paints

By Formulation:

  • Emulsion based paints
  • Distemper

By Application:

  • Interior Paints
  • Exterior Paints

By Sales Channel:

  • Online
  • Offline

By Price

  • Premium
  • Medium
  • Economical

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Frequently Asked Questions

The decorative paints market is anticipated to reach a valuation of US$ 57.8 Bn in 2021.

The global decorative paints market is anticipated to witness a growth at 4.3% over the forecast period of 2021 and 2031 in terms of value.

The decorative paints market witnessed a growth at 1.8% CAGR between 2016 and 2020.

Growing urbanization coupled with increasing construction of commercial buildings, improving standard of living, and increasing demand for interior decoration and renovating of residential houses are driving sales.

The Sherwin-Williams Company, PPG Industries, Akzo Nobel N.V., RPM International, and Nippon Paints and Asian Paints among others are the key participants in the decorative paints market.

Key market participants in the global decorative paints market are expected to account for around 41% of global market share.

Demand for decorative paints in North America is expected to grow at a 4.2% CAGR through 2031.

Europe decorative paints market is estimated to expand at 3.8% CAGR during the forecast period.

Key exporters in the decorative paints market are China, U.S., Japan, Germany and others.

Top countries driving the decorative paints demand are China, the U.S., India, Japan, and Germany.

South Korea and Japan are expected to collectively account for over 8.8% of the total in 2021.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

4. Key Success Factors

    4.1. Product Adoption / Usage Analysis

    4.2. Strategic Promotional Strategies

5. Global Decorative Paints Market Demand Analysis 2016-2020 and Forecast, 2021-2031

    5.1. Historical Market Volume (Kilo Tons) Analysis, 2016-2020

    5.2. Current and Future Market Volume (Kilo Tons) Projections, 2021-2031

    5.3. Y-o-Y Growth Trend Analysis

6. Global Decorative Paints Market - Pricing Analysis

    6.1. Regional Pricing Analysis By Product Type

    6.2. Pricing Break-up

    6.3. Global Average Pricing Analysis Benchmark

7. Global Decorative Paints Market Demand (in Value or Size in US$ Mn) Analysis 2016-2020 and Forecast, 2021-2031

    7.1. Historical Market Value (US$ Mn) Analysis, 2016-2020

    7.2. Current and Future Market Value (US$ Mn) Projections, 2021-2031

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Market Background

    8.1. Macro-Economic Factors

    8.2. Forecast Factors - Relevance & Impact

    8.3. Value Chain

        8.3.1. List of Raw Material Manufacturers

        8.3.2. List of Decorative Paints Manufacturers

        8.3.3. List of Distributors/ Suppliers

        8.3.4. Profitability Margin

    8.4. Market Dynamics

        8.4.1. Drivers

        8.4.2. Restraints

        8.4.3. Opportunity Analysis

    8.5. Cost Structure Analysis

    8.6. Covid-19 Impact Assessment

9. Global Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031, by Product Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) and Volume Analysis By Product Type, 2016 - 2020

    9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Product Type, 2021 - 2031

        9.3.1. Water Based Paints

        9.3.2. Solvent Based Paints

    9.4. Market Attractiveness Analysis By Product Type

10. Global Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031, by Formulation

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume Analysis By Formulation, 2016 - 2020

    10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Formulation, 2021 - 2031

        10.3.1. Emulsion

        10.3.2. Dispenser

            10.3.2.1. Acrylic

            10.3.2.2. Synthetic

            10.3.2.3. Dry

    10.4. Market Attractiveness Analysis By Formulation

11. Global Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031, by Applications

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) and Volume Analysis By Applications, 2016 - 2020

    11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Applications, 2021 - 2031

        11.3.1. Interior

        11.3.2. Exterior

    11.4. Market Attractiveness Analysis By Applications

12. Global Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031, by Sales Channel

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2016 - 2020

    12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2021 - 2031

        12.3.1. Offline

        12.3.2. Online

    12.4. Market Attractiveness Analysis By Sales Channel

13. Global Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031, by Price

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ Mn) and Volume Analysis By Price, 2016 - 2020

    13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Price, 2021 - 2031

        13.3.1. Premium

        13.3.2. Medium

        13.3.3. Economical

    13.4. Market Attractiveness Analysis By Price

14. Global Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031, by Region

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2016 - 2020

    14.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2021 - 2031

        14.3.1. North America

        14.3.2. Latin America

        14.3.3. Europe

        14.3.4. East Asia

        14.3.5. South Asia Pacific

        14.3.6. Middle East and Africa (MEA)

    14.4. Market Attractiveness Analysis By Region

15. North America Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2016 - 2020

    15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2021 - 2031

        15.4.1. By Country

            15.4.1.1. U.S.

            15.4.1.2. Canada

        15.4.2. By Product Type

        15.4.3. By Formulation

        15.4.4. By Applications

        15.4.5. By Sales Channel

        15.4.6. By Price

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product Type

        15.5.3. By Formulation

        15.5.4. By Applications

        15.5.5. By Sales Channel

        15.5.6. By Price

    15.6. Market Trends

    15.7. Drivers and Restraints - Impact Analysis

16. Latin America Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2016 - 2020

    16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2021 - 2031

        16.4.1. By Country

            16.4.1.1. Brazil

            16.4.1.2. Mexico

            16.4.1.3. Rest of Latin America

        16.4.2. By Product Type

        16.4.3. By Formulation

        16.4.4. By Applications

        16.4.5. By Sales Channel

        16.4.6. By Price

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By Formulation

        16.5.4. By Applications

        16.5.5. By Sales Channel

        16.5.6. By Price

    16.6. Market Trends

    16.7. Drivers and Restraints - Impact Analysis

17. Europe Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2016 - 2020

    17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2021 - 2031

        17.4.1. By Country

            17.4.1.1. Germany

            17.4.1.2. Italy

            17.4.1.3. France

            17.4.1.4. U.K.

            17.4.1.5. Spain

            17.4.1.6. BENELUX

            17.4.1.7. Russia

            17.4.1.8. Rest of Europe

        17.4.2. By Product Type

        17.4.3. By Formulation

        17.4.4. By Applications

        17.4.5. By Sales Channel

        17.4.6. By Price

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By Formulation

        17.5.4. By Applications

        17.5.5. By Sales Channel

        17.5.6. By Price

    17.6. Market Trends

    17.7. Drivers and Restraints - Impact Analysis

18. East Asia Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2016 - 2020

    18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2021 - 2031

        18.4.1. By Country

            18.4.1.1. China

            18.4.1.2. Japan

            18.4.1.3. S. Korea

        18.4.2. By Product Type

        18.4.3. By Formulation

        18.4.4. By Applications

        18.4.5. By Sales Channel

        18.4.6. By Price

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Product Type

        18.5.3. By Formulation

        18.5.4. By Applications

        18.5.5. By Sales Channel

        18.5.6. By Price

    18.6. Market Trends

    18.7. Drivers and Restraints - Impact Analysis

19. South Asia Pacific Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2016 - 2020

    19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2021 - 2031

        19.4.1. By Country

            19.4.1.1. India

            19.4.1.2. ASEAN

            19.4.1.3. Australia and New Zealand

            19.4.1.4. Rest of South Asia & Pacific

        19.4.2. By Product Type

        19.4.3. By Formulation

        19.4.4. By Applications

        19.4.5. By Sales Channel

        19.4.6. By Price

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Product Type

        19.5.3. By Formulation

        19.5.4. By Applications

        19.5.5. By Sales Channel

        19.5.6. By Price

    19.6. Market Trends

    19.7. Drivers and Restraints - Impact Analysis

20. Middle East and Africa Decorative Paints Market Analysis 2016-2020 and Forecast 2021-2031

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2016 - 2020

    20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2021 - 2031

        20.4.1. By Country

            20.4.1.1. GCC Countries

            20.4.1.2. Turkey

            20.4.1.3. South Africa

            20.4.1.4. Rest of Middle East and Africa

        20.4.2. By Product Type

        20.4.3. By Formulation

        20.4.4. By Applications

        20.4.5. By Sales Channel

        20.4.6. By Price

    20.5. By Price Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Product Type

        20.5.3. By Formulation

        20.5.4. By Applications

        20.5.5. By Sales Channel

        20.5.6. By Price

    20.6. By Price Market Trends

    20.7. Drivers and Restraints - Impact Analysis

21. Key and Emerging Countries Decorative Paints Market Analysis

    21.1. Introduction

        21.1.1. Market Value Proportion Analysis, By Key Countries

        21.1.2. Global Vs. Country Growth Comparison

    21.2. U.S. Decorative Paints Market Analysis

        21.2.1. By Product Type

        21.2.2. By Formulation

        21.2.3. By Applications

        21.2.4. By Sales Channel

    21.3. Canada Decorative Paints Market Analysis

        21.3.1. By Product Type

        21.3.2. By Formulation

        21.3.3. By Applications

        21.3.4. By Sales Channel

    21.4. Mexico Decorative Paints Market Analysis

        21.4.1. By Product Type

        21.4.2. By Formulation

        21.4.3. By Applications

        21.4.4. By Sales Channel

    21.5. Brazil Decorative Paints Market Analysis

        21.5.1. By Product Type

        21.5.2. By Formulation

        21.5.3. By Applications

        21.5.4. By Sales Channel

    21.6. Germany Decorative Paints Market Analysis

        21.6.1. By Product Type

        21.6.2. By Formulation

        21.6.3. By Applications

        21.6.4. By Sales Channel

    21.7. Italy Decorative Paints Market Analysis

        21.7.1. By Product Type

        21.7.2. By Formulation

        21.7.3. By Applications

        21.7.4. By Sales Channel

    21.8. France Decorative Paints Market Analysis

        21.8.1. By Product Type

        21.8.2. By Formulation

        21.8.3. By Applications

        21.8.4. By Sales Channel

    21.9. U.K. Decorative Paints Market Analysis

        21.9.1. By Product Type

        21.9.2. By Formulation

        21.9.3. By Applications

        21.9.4. By Sales Channel

    21.10. Spain Decorative Paints Market Analysis

        21.10.1. By Product Type

        21.10.2. By Formulation

        21.10.3. By Applications

        21.10.4. By Sales Channel

    21.11. BENELUX Decorative Paints Market Analysis

        21.11.1. By Product Type

        21.11.2. By Formulation

        21.11.3. By Applications

        21.11.4. By Sales Channel

    21.12. Russia Decorative Paints Market Analysis

        21.12.1. By Product Type

        21.12.2. By Formulation

        21.12.3. By Applications

        21.12.4. By Sales Channel

    21.13. China Decorative Paints Market Analysis

        21.13.1. By Product Type

        21.13.2. By Formulation

        21.13.3. By Applications

        21.13.4. By Sales Channel

    21.14. Japan Decorative Paints Market Analysis

        21.14.1. By Product Type

        21.14.2. By Formulation

        21.14.3. By Applications

        21.14.4. By Sales Channel

    21.15. S. Korea Decorative Paints Market Analysis

        21.15.1. By Product Type

        21.15.2. By Formulation

        21.15.3. By Applications

        21.15.4. By Sales Channel

    21.16. India Decorative Paints Market Analysis

        21.16.1. By Product Type

        21.16.2. By Formulation

        21.16.3. By Applications

        21.16.4. By Sales Channel

    21.17. ASEAN Decorative Paints Market Analysis

        21.17.1. By Product Type

        21.17.2. By Formulation

        21.17.3. By Applications

        21.17.4. By Sales Channel

    21.18. Australia and New Zealand Decorative Paints Market Analysis

        21.18.1. By Product Type

        21.18.2. By Formulation

        21.18.3. By Applications

        21.18.4. By Sales Channel

    21.19. GCC Countries Decorative Paints Market Analysis

        21.19.1. By Product Type

        21.19.2. By Formulation

        21.19.3. By Applications

        21.19.4. By Sales Channel

    21.20. Turkey Decorative Paints Market Analysis

        21.20.1. By Product Type

        21.20.2. By Formulation

        21.20.3. By Applications

        21.20.4. By Sales Channel

    21.21. South Africa Decorative Paints Market Analysis

        21.21.1. By Product Type

        21.21.2. By Formulation

        21.21.3. By Applications

        21.21.4. By Sales Channel

22. Market Structure Analysis

    22.1. Market Analysis by Tier of Companies (Decorative Paints)

    22.2. Market Concentration

    22.3. Market Share Analysis of Top Players

    22.4. Market Presence Analysis

        22.4.1. By Regional footprint of Players

        22.4.2. Product foot print by Players

23. Competition Analysis

    23.1. Competition Dashboard

    23.2. Competition Benchmarking

    23.3. Competition Deep Dive

        23.3.1. Akzo Nobel N.V.

            23.3.1.1. Overview

            23.3.1.2. Product Portfolio

            23.3.1.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.1.4. Sales Footprint

            23.3.1.5. Strategy Overview

        23.3.2. Sherwin – Williams Company

            23.3.2.1. Overview

            23.3.2.2. Product Portfolio

            23.3.2.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.2.4. Sales Footprint

            23.3.2.5. Strategy Overview

        23.3.3. PPG Industries, Inc.

            23.3.3.1. Overview

            23.3.3.2. Product Portfolio

            23.3.3.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.3.4. Sales Footprint

            23.3.3.5. Strategy Overview

        23.3.4. Asian Paints Limited

            23.3.4.1. Overview

            23.3.4.2. Product Portfolio

            23.3.4.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.4.4. Sales Footprint

            23.3.4.5. Strategy Overview

        23.3.5. NIPSEA GROUP (Nippon Paint)

            23.3.5.1. Overview

            23.3.5.2. Product Portfolio

            23.3.5.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.5.4. Sales Footprint

            23.3.5.5. Strategy Overview

        23.3.6. Valspar Corporation

            23.3.6.1. Overview

            23.3.6.2. Product Portfolio

            23.3.6.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.6.4. Sales Footprint

            23.3.6.5. Strategy Overview

        23.3.7. Jotun

            23.3.7.1. Overview

            23.3.7.2. Product Portfolio

            23.3.7.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.7.4. Sales Footprint

            23.3.7.5. Strategy Overview

        23.3.8. BASF-SE

            23.3.8.1. Overview

            23.3.8.2. Product Portfolio

            23.3.8.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.8.4. Sales Footprint

            23.3.8.5. Strategy Overview

        23.3.9. Berger Paints India Limited

            23.3.9.1. Overview

            23.3.9.2. Product Portfolio

            23.3.9.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.9.4. Sales Footprint

            23.3.9.5. Strategy Overview

        23.3.10. RPM International Inc.

            23.3.10.1. Overview

            23.3.10.2. Product Portfolio

            23.3.10.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.10.4. Sales Footprint

            23.3.10.5. Strategy Overview

        23.3.11. KANSAI Paints Co., Ltd.

            23.3.11.1. Overview

            23.3.11.2. Product Portfolio

            23.3.11.3. Profitability by Market Segments (Product/Channel/Region)

            23.3.11.4. Sales Footprint

            23.3.11.5. Strategy Overview

24. Assumptions and Acronyms Used

25. Research Methodology

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List of Tables

Table 1: Global Market Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 2: Global Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 3: Global Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 4: Global Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 5: Global Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 6: Global Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Table 7: Global Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Region, 2016–2031

Table 8: North America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Country, 2016–2031

Table 9: North America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 10: North America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 11: North America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 12: North America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 13: North America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Table 14: Latin America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Country, 2016–2031

Table 15: Latin America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 16: Latin America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 17: Latin America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 18: Latin America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 19: Latin America Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Table 20: Europe Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Country, 2016–2031

Table 21: Europe Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 22: Europe Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 23: Europe Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 24: Europe Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 25: Europe Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Table 26: East Asia Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Country, 2016–2031

Table 27: East Asia Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 28: East Asia Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 29: East Asia Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 30: East Asia Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 31: East Asia Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Table 32: South Asia Pacific Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Country, 2016–2031

Table 33: South Asia Pacific Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 34: South Asia Pacific Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 35: South Asia Pacific Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 36: South Asia Pacific Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 37: South Asia Pacific Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Table 38: MEA Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Country, 2016–2031

Table 39: MEA Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Product Type, 2016–2031

Table 40: MEA Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Technology, 2016–2031

Table 41: MEA Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Application, 2016–2031

Table 42: MEA Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Sales Channel, 2016–2031

Table 43: MEA Market Size (US$ Mn) & Volume (Kilo Tons) Forecast by Price, 2016–2031

Nikhil Kaitwade
Principal Consultant
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List of Charts

Figure 1: Global Decorative Paints Market Historical Volume (Kilo Tons), 2016 - 2020

Figure 2: Global Decorative Paints Market Volume (Kilo Tons) Forecast, 2020 – 2030

Figure 3: Global Decorative Paints Market Value (US$ Mn) Historical Data and Forecast 2016–2031

Figure 4: Global Decorative Paints Market Absolute $ Opportunity Analysis, 2016 - 2020

Figure 5: Global Decorative Paints Market Share and BPS Analysis by Product Type– 2021 & 2031

Figure 6: Global Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 7: Global Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 8: Global Decorative Paints Market Absolute $ Opportunity by Water Based Paints

Figure 9: Global Decorative Paints Market Absolute $ Opportunity by Solvent Based Paints

Figure 10: Global Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 11: Global Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 12: Global Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 13: Global Decorative Paints Market Absolute $ Opportunity by Emulsion

Figure 14: Global Decorative Paints Market Absolute $ Opportunity by Distemper

Figure 15: Global Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 16: Global Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 17: Global Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 18: Global Decorative Paints Market Absolute $ Opportunity by Interior

Figure 19: Global Decorative Paints Market Absolute $ Opportunity by Exterior

Figure 20: Global Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 21: Global Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 22: Global Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 23: Global Decorative Paints Market Absolute $ Opportunity by Online

Figure 24: Global Decorative Paints Market Absolute $ Opportunity by Offline

Figure 25: Global Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 26: Global Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 27: Global Decorative Paints Market Attractiveness by Price, 2021-2031

Figure 28: Global Decorative Paints Market Absolute $ Opportunity by Premium

Figure 29: Global Decorative Paints Market Absolute $ Opportunity by Medium

Figure 30: Global Decorative Paints Market Absolute $ Opportunity by Economical

Figure 31: Global Decorative Paints Market Share and BPS Analysis by Region– 2021 & 2031

Figure 32: Global Decorative Paints Market Y-o-Y Growth Projections by Region, 2020-2031

Figure 33: Global Decorative Paints Market Attractiveness by Region, 2021-2031

Figure 34: Global Decorative Paints Market Absolute $ Opportunity by North America

Figure 35: Global Decorative Paints Market Absolute $ Opportunity by Latin America

Figure 36: Global Decorative Paints Market Absolute $ Opportunity by Europe

Figure 37: Global Decorative Paints Market Absolute $ Opportunity by East Asia

Figure 38: Global Decorative Paints Market Absolute $ Opportunity by South Asia Pacific

Figure 39: Global Decorative Paints Market Absolute $ Opportunity by MEA

Figure 40: North America Decorative Paints Market Share and BPS Analysis by Country– 2021 & 2031

Figure 41: North America Decorative Paints Market Y-o-Y Growth Projections by Country, 2020-2031

Figure 42: North America Decorative Paints Market Attractiveness by Country, 2021-2031

Figure 43: North America Decorative Paints Market Share and BPS Analysis by Product Type, 2021 & 2031

Figure 44: North America Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 45: North America Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 46: North America Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 47: North America Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 48: North America Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 49: North America Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 50: North America Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 51: North America Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 52: North America Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 53: North America Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 54: North America Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 55: North America Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 56: North America Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 57: North America Decorative Paints Market Attractiveness by Price, 2021-2031

Figure 58: Latin America Decorative Paints Market Share and BPS Analysis by Country– 2021 & 2031

Figure 59: Latin America Decorative Paints Market Y-o-Y Growth Projections by Country, 2020-2031

Figure 60: Latin America Decorative Paints Market Attractiveness by Country, 2021-2031

Figure 61: Latin America Decorative Paints Market Share and BPS Analysis by Product Type, 2021 & 2031

Figure 62: Latin America Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 63: Latin America Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 64: Latin America Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 65: Latin America Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 66: Latin America Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 67: Latin America Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 68: Latin America Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 69: Latin America Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 70: Latin America Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 71: Latin America Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 72: Latin America Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 73: Latin America Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 74: Latin America Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 75: Latin America Decorative Paints Market Attractiveness by Price, 2021-2031

Figure 76: Europe Decorative Paints Market Share and BPS Analysis by Country– 2021 & 2031

Figure 77: Europe Decorative Paints Market Y-o-Y Growth Projections by Country, 2020-2031

Figure 78: Europe Decorative Paints Market Attractiveness by Country, 2021-2031

Figure 79: Europe Decorative Paints Market Share and BPS Analysis by Product Type, 2021 & 2031

Figure 80: Europe Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 81: Europe Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 82: Europe Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 83: Europe Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 84: Europe Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 85: Europe Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 86: Europe Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 87: Europe Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 88: Europe Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 89: Europe Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 90: Europe Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 91: Europe Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 92: Europe Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 93: Europe Decorative Paints Market Attractiveness by Price, 2021-2031

Figure 94: East Asia Decorative Paints Market Share and BPS Analysis by Country– 2021 & 2031

Figure 95: East Asia Decorative Paints Market Y-o-Y Growth Projections by Country, 2020-2031

Figure 96: East Asia Decorative Paints Market Attractiveness by Country, 2021-2031

Figure 97: East Asia Decorative Paints Market Share and BPS Analysis by Product Type, 2021 & 2031

Figure 98: East Asia Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 99: East Asia Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 100: East Asia Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 101: East Asia Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 102: East Asia Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 103: East Asia Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 104: East Asia Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 105: East Asia Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 106: East Asia Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 107: East Asia Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 108: East Asia Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 109: East Asia Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 110: East Asia Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 111: East Asia Decorative Paints Market Attractiveness by Price, 2021-2031

Figure 112: South Asia Pacific Decorative Paints Market Share and BPS Analysis by Country– 2021 & 2031

Figure 113: South Asia Pacific Decorative Paints Market Y-o-Y Growth Projections by Country, 2020-2031

Figure 114: South Asia Pacific Decorative Paints Market Attractiveness by Country, 2021-2031

Figure 115: South Asia Pacific Decorative Paints Market Share and BPS Analysis by Product Type, 2021 & 2031

Figure 116: South Asia Pacific Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 117: South Asia Pacific Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 118: South Asia Pacific Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 119: South Asia Pacific Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 120: South Asia Pacific Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 121: South Asia Pacific Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 122: South Asia Pacific Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 123: South Asia Pacific Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 124: South Asia Pacific Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 125: South Asia Pacific Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 126: South Asia Pacific Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 127: South Asia Pacific Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 128: South Asia Pacific Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 129: South Asia Pacific Decorative Paints Market Attractiveness by Price, 2021-2031

Figure 130: MEA Decorative Paints Market Share and BPS Analysis by Country– 2021 & 2031

Figure 131: MEA Decorative Paints Market Y-o-Y Growth Projections by Country, 2020-2031

Figure 132: MEA Decorative Paints Market Attractiveness by Country, 2021-2031

Figure 133: MEA Decorative Paints Market Share and BPS Analysis by Product Type, 2021 & 2031

Figure 134: MEA Decorative Paints Market Y-o-Y Growth Projections by Product Type, 2020-2031

Figure 135: MEA Decorative Paints Market Attractiveness by Product Type, 2021-2031

Figure 136: MEA Decorative Paints Market Share and BPS Analysis by Formulation– 2021 & 2031

Figure 137: MEA Decorative Paints Market Y-o-Y Growth Projections by Formulation, 2020-2031

Figure 138: MEA Decorative Paints Market Attractiveness by Formulation, 2021-2031

Figure 139: MEA Decorative Paints Market Share and BPS Analysis by Application– 2021 & 2031

Figure 140: MEA Decorative Paints Market Y-o-Y Growth Projections by Application, 2020-2031

Figure 141: MEA Decorative Paints Market Attractiveness by Application, 2021-2031

Figure 142: MEA Decorative Paints Market Share and BPS Analysis by Sales Channel– 2021 & 2031

Figure 143: MEA Decorative Paints Market Y-o-Y Growth Projections by Sales Channel, 2020-2031

Figure 144: MEA Decorative Paints Market Attractiveness by Sales Channel, 2021-2031

Figure 145: MEA Decorative Paints Market Share and BPS Analysis by Price– 2021 & 2031

Figure 146: MEA Decorative Paints Market Y-o-Y Growth Projections by Price, 2020-2031

Figure 147: MEA Decorative Paints Market Attractiveness by Price, 2021-2031

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