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A Study of Shrimp in Japan’s Culinary Evolution from 2023 to 2033

By 2023, the shrimp demand in Japan is projected to be valued at US$ 4,735.82 million. Shrimp sales in Japan to record a CAGR of 7.2% between 2023 and 2033. By 2033, the shrimp industry in Japan is anticipated to surge to US$ 9,520.07 million.

The rising demand for seafood by consumers is predicted to propel steady market growth in shrimp in Japan. The trend for shrimp in Japan is influenced by factors like the health advantages, the adaptability of cuisine, and growing public awareness of sustainable fishing methods. Japan's preference for premium seafood means there is potential for market growth in shrimp.

Market Dynamics Shaping Shrimp Industry in Japan

  • Demand for shrimp in Japan is steady because of the cultural importance of seafood, especially shrimp, in traditional dishes.
  • The shrimp market in Japan, which imports a lot of seafood, is impacted by worldwide shrimp exports and production patterns. Shifts in the production levels of important shrimp-producing nations like Thailand, Vietnam, and India may affect the supply and prices in the Japanese market.
  • Being a low-calorie, high-protein food source, shrimp is popular among the generally health-conscious Japanese population. The demand for shrimp may rise as people become more aware of the advantages of eating seafood.
  • High standards for food safety and quality are prominent among Japanese consumers. Compliance with these regulations affects the shrimp demand in Japan; to be accepted, shrimp produced domestically and imported must meet stringent requirements.
Attributes Details
Industry Size (2023) US$ 4,735.82 million
Forecasted Industry Size (2033) US$ 9,520.07 million
CAGR Estimation (2023 to 2033) 7.2%

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Market Hurdles for Shrimp Producers in Japan

  • Numerous diseases can cause severe losses in the shrimp farming industry. In the shrimp farming sector, diseases like White Spot Syndrome Virus (WSSV) and Early Mortality Syndrome (EMS) have been significant concerns.
  • Modifications to international trade agreements, tariffs, and trade policies can impact shrimp import and export. Due to Japan's stringent food safety regulations, shrimp producers in Japan may face difficulties.
  • Prices and market share in the shrimp industry are subject to competition. Shrimp producers in Japan might face difficulties in remaining profitable and maintaining a presence in the market.
  • Since shrimp is traded internationally, changes in exchange rates can affect the price of importing or exporting shrimp, which can alter the market trends for shrimp in Japan.

Comparative View of Adjacent Shrimp in Key Markets

Different patterns show up when comparing the strategies used in the shrimp markets of Japan, Korea, and Western Europe. Shrimp preferences in Japan are growing, indicative of changing consumer tastes. The table presents strategic variants customized to each region's distinct market dynamics.

Shrimp industry players strategically navigate different market demands, whether responding to Japan's emerging trends, Korea's well-established preferences, or Western Europe's varied consumer landscape. To help stakeholders refine and optimize their market penetration and success strategies, the thorough overview makes it easier to understand how the shrimp market dynamically responds to regional nuances.

Industry Analysis of Shrimp in Japan:

Attributes Industry Analysis of Shrimp in Japan
CAGR between 2023 to 2033 7.2%
Industry Size in 2023 US$ 4,735.82 million
Key Trends
  • Demand for traceable and sustainable shrimp products is rising in Japan's shrimp market.
  • Technological developments in aquaculture have helped Japan become more competitive in the market and produce more shrimp.
Key Challenge
  • Shrimp is becoming expensive in Japan due to rising import duties.
  • Farmers of shrimp face difficulties due to strict regulations on aquaculture practices.

Industry Analysis of Shrimp in Western Europe:

Attributes Industry Analysis of Shrimp in Western Europe
CAGR between 2023 to 2033 8.1%
Industry Size in 2023 US$ 7,922.63 million
Key Trends
  • New methods of processing shrimp, like freeze-drying, are becoming popular in the shrimp market in Western Europe.
  • Ready-to-eat and convenience shrimp products are increasingly popular in the Western European shrimp market.
Key Challenge
  • Shrimp market share is impacted by competition from other protein sources.
  • Demand for sustainable shrimp is a result of worries about the effects on the environment.

Industry Analysis of Shrimp in Korea:

Attributes Industry Analysis of Shrimp in Korea
CAGR between 2023 to 2033 8.9%
Industry Size in 2023 US$ 2,750.18 million
Key Trends
  • In Korea, there is a growing demand for shrimp that is free of antibiotics and is produced organically.
  • The convenience that eCommerce platforms provide to Korean consumers is a significant factor in the growth of shrimp sales.
Key Challenge
  • Shrimp farming's limited adoption of technology reduces productivity and yield.
  • Changing consumer demands for the shrimp supply chain's transparency and traceability.
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

This section contains a comprehensive segmentation analysis of shrimp in Japan. The shrimp producers are keeping a careful eye on the state of the market and the growing demand for farmed whiteleg shrimp. The source category is surpassed by the conventional segment.

Farmed Whiteleg Shrimps Segment Lead Shrimp Sales in Japan

  • The segment with the significant shrimp sales in Japan is farmed whiteleg shrimps, indicating a strong consumer preference for this specific species.
  • A few reasons behind the growing popularity of farmed whiteleg shrimps are their reliable quality, accessibility, and environmentally friendly farming methods.
Segment Farmed Whiteleg Shrimps
Share in 2023 40.80%
  • Farmed whiteleg shrimps' favorable taste profiles and adaptability in various culinary applications may contribute to the market's preference for them. The certainty of managed farming environments, which support a consistent supply, may entice consumers.
  • The farmed whiteleg shrimp segment emerges as a dominant force in the shrimp market in Japan by matching consumer preferences with market dynamics.

Conventional Shrimp Segment Holds the Upper Hand in Consumer Choices in Japan

  • The shrimp sales in Japan are dominated by the conventional segment, surpassing that of the organic segment. Numerous factors, such as supply chain dynamics, cost considerations, and established consumer preferences, are blamed for the trend.
  • Japanese consumers have historically shown a stronger preference for traditional shrimp since they are accustomed to the taste and believe that the price and quality are balanced.
Segment Conventional
Share in 2023 88.90%
  • The established infrastructure for conventional shrimp production facilitates a more widespread and easily accessible shrimp market presence. Demand for organic shrimp is rising, but the conventional segment continues to command the substantial share of the market.
  • The continually shifting seafood industry in Japan experiences a complex interplay of logistical, cultural, and economic factors that influence consumer behavior.

Competitive Landscape

Key players define the competitive landscape of the Japanese shrimp market. Leading shrimp growers control a significant portion of the market with their widely recognized distribution networks and wide range of products.

Regional shrimp producers are also present in the market, emphasizing premium quality products and sustainable practices. The competitiveness of the shrimp industry is influenced by elements such as improvements in aquaculture technology and rising consumer demand for seafood that is healthful.

The competitive dynamics are shaped by partnerships with retail chains and a focus on traceability, which promote innovation and expansion in the shrimp market in Japan.

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Key Developments Observed in Shrimp in Japan

  • Maruha Nichiro Corporation is a well-known Japanese seafood company that dominates the international shrimp market.
  • Nissui, another significant participant in the seafood sector, Nissui works in several fishing and aquaculture-related capacities.
  • A company that distributes and processes seafood with an emphasis on premium goods is Kyokuyo Co., Ltd.
  • Despite having its headquarters in Norway, Austevoll Seafood ASA is a well-known player in the Japanese seafood industry.
  • Thai Union Group is a well-known worldwide seafood producer that operates in Japan and offers various seafood products.

Prominent Players of Shrimp in Japan

  • Maruha Nichiro Corporation
  • Nissui
  • Kyokuyo Co., Ltd.
  • Austevoll Seafood ASA
  • Thai Union Group

Scope of the Report

Attribute Details
Estimated Valuation (2023) US$ 4,735.82 million
Projected Valuation (2033) US$ 9,520.07 million
Anticipated CAGR (2023 to 2033) 7.2%
Historical Analysis of Shrimp in Japan 2018 to 2022
Demand Forecast for Shrimp in Japan 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Cities Analyzed for Shrimp in Japan
  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan
Key Companies Profiled for Shrimp in Japan
  • Maruha Nichiro Corporation
  • Nissui
  • Kyokuyo Co., Ltd.
  • Austevoll Seafood ASA
  • Thai Union Group

Key Segments

By Species:

  • Gulf Shrimps
  • Farmed Whiteleg Shrimps
  • Banded Coral Shrimps
  • Royal Red Shrimp
  • Giant Tiger Shrimps
  • Blue Shrimps
  • Ocean Shrimps

By Source:

  • Organic
  • Conventional

By Form:

  • Canned
  • Breaded
  • Peeled
  • Cooked and Peeled
  • Shell-on
  • Frozen

By Sales Channel:

  • Direct
  • Indirect

By Application:

  • Food
  • Pharmaceutical
  • Cosmetics
  • Industrial
  • Biotechnology

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

At What CAGR is the Shrimp Ecosystem Growing in Japan?

The anticipated CAGR for shrimp in Japan is 7.2% through 2033.

How Big will the Shrimp Market be in Japan?

Demand for shrimp in Japan is likely to surpass US$ 9,520.07 million by 2033.

What is the Current Valuation of Demand for Shrimp in Japan?

The shrimp demand in Japan is valued at US$ 4,735.82 million in 2023.

Which is the Preferred Species Category for Shrimp in Japan?

The farmed whiteleg shrimps segment leads the industry with a share of 40.80%.

Which Source Category Contributes Significantly?

The conventional shrimp segment acquires a share of 88.90% in the industry.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Species

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Species, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Species, 2023 to 2033

        5.3.1. Gulf Shrimps

        5.3.2. Farmed White leg Shrimps

        5.3.3. Banded Coral Shrimps

        5.3.4. Royal Red Shrimp

        5.3.5. Giant Tiger Shrimps

        5.3.6. Blue Shrimps

        5.3.7. Ocean Shrimps

    5.4. Y-o-Y Growth Trend Analysis By Species, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Species, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Source, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Source, 2023 to 2033

        6.3.1. Organic

        6.3.2. Conventional

    6.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033

        7.3.1. Canned

        7.3.2. Breaded

        7.3.3. Peeled

        7.3.4. Cooked & Peeled

        7.3.5. Shell-On

        7.3.6. Frozen

    7.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Sales Channel, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033

        8.3.1. Direct

        8.3.2. Indirect

            8.3.2.1. Modern Trade

            8.3.2.2. Convenience Stores

            8.3.2.3. Specialty Food Stores

            8.3.2.4. Wholesale Stores

            8.3.2.5. Online Retail

            8.3.2.6. Other Retail Formats

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033

        9.3.1. Food

        9.3.2. Pharmaceutical

        9.3.3. Cosmetics

        9.3.4. Industrial

        9.3.5. Biotechnology

    9.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. Kanto

        10.3.2. Chubu

        10.3.3. Kinki

        10.3.4. Kyushu & Okinawa

        10.3.5. Tohoku

        10.3.6. Rest of

    10.4. Market Attractiveness Analysis By Region

11. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Species

        11.2.2. By Source

        11.2.3. By Form

        11.2.4. By Sales Channel

        11.2.5. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Species

        11.3.2. By Source

        11.3.3. By Form

        11.3.4. By Sales Channel

        11.3.5. By Application

    11.4. Key Takeaways

12. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Species

        12.2.2. By Source

        12.2.3. By Form

        12.2.4. By Sales Channel

        12.2.5. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Species

        12.3.2. By Source

        12.3.3. By Form

        12.3.4. By Sales Channel

        12.3.5. By Application

    12.4. Key Takeaways

13. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Species

        13.2.2. By Source

        13.2.3. By Form

        13.2.4. By Sales Channel

        13.2.5. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Species

        13.3.2. By Source

        13.3.3. By Form

        13.3.4. By Sales Channel

        13.3.5. By Application

    13.4. Key Takeaways

14. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Species

        14.2.2. By Source

        14.2.3. By Form

        14.2.4. By Sales Channel

        14.2.5. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Species

        14.3.2. By Source

        14.3.3. By Form

        14.3.4. By Sales Channel

        14.3.5. By Application

    14.4. Key Takeaways

15. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Species

        15.2.2. By Source

        15.2.3. By Form

        15.2.4. By Sales Channel

        15.2.5. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Species

        15.3.2. By Source

        15.3.3. By Form

        15.3.4. By Sales Channel

        15.3.5. By Application

    15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Species

        16.2.2. By Source

        16.2.3. By Form

        16.2.4. By Sales Channel

        16.2.5. By Application

    16.3. Market Attractiveness Analysis

        16.3.1. By Species

        16.3.2. By Source

        16.3.3. By Form

        16.3.4. By Sales Channel

        16.3.5. By Application

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Species

        17.3.3. By Source

        17.3.4. By Form

        17.3.5. By Sales Channel

        17.3.6. By Application

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Maruha Nichiro Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Nippon Suisan Kaisha

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Jintatsu Foodstuff Co., Ltd

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. TOYO REIZO Co., Ltd

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Aqua Star Corp. 

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Avanti Feeds Ltd.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Devi Fisheries Limited

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Falcon Marine Exports

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. BMR Groups

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Clearwater Seafoods Inc.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. High Liner Foods Inc.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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