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Dietary Supplement Market Outlook from 2024 to 2034

The global dietary supplement market size is expected to attain a valuation of around US$ 170.1 billion by 2034. The market is anticipated to witness a steady CAGR of 9.5% in the assessment period 2024 to 2034. By the end of 2024, the market for dietary supplements is projected to reach a total valuation of US$ 74.3 billion.

Key Trends in Dietary Supplement Market

  • Increasing demand for probiotics and prebiotics to enhance one’s digestive health is a leading trend.
  • Government agencies are expected to focus on changing their food laws, which will likely influence product claims and labels.
  • Growing demand for sports nutrition supplements amid surging need to improve the endurance and strength of bodybuilders & athletes is a key trend.
  • Government NGOs and private organizations are expected to create awareness among consumers about the nutritional benefits of vitamin and mineral supplements.
  • Demand for natural health supplements is estimated to rise among sports enthusiasts to reduce wear & tear, enhance their muscular strength, and restore energy.
Attributes Key Insights
Estimated Dietary Supplement Market Size (2024E) US$ 74.3 billion
Projected Dietary Supplement Market Valuation (2034F) US$ 170.1 billion
Value-based CAGR (2024 to 2034) 9.5%

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Herbal Supplement Market and Industry Insights

  • The rising use of dietary supplements among young athletes to decrease body fat, enhance muscle tone, and gain/lose weight is projected to accelerate growth.
  • Multivitamin and mineral supplements are gaining traction due to the growing need for essential nutrients among athletes as they engage in rigorous exercise.
  • Sometimes, young athletes suffer from nutrient deficiencies as they have certain dietary preferences, food allergies, or restrictive diets. The consumption of multivitamin supplements is projected to help safeguard their health and fill the gap in their nutrition.
  • Vitamin B-based products are gaining impetus in the liquid dietary supplement market as these are projected to help produce more energy in athletes during their performance.
  • Sportspersons who mainly engage in weight-bearing activities are likely to look for bone-supporting supplements such as those with vitamin D and calcium.
  • The e-commerce boom in both developed and developing countries is projected to enable sports enthusiasts to purchase their supplements from the convenience of their homes.

Semi-annual Market Update

The table provides information about significant variations in growth rates and dynamic trends in the dietary supplement market. Readers can gain insights into changing consumer tastes and evolving market dynamics throughout an array of different periods. The table offers an explanation of growth potential, scrutinizing the role that actual numbers and predictions have in determining the future path of the market.

Details CAGR
Jan to Jun (H1), 2023 (P) 9.1%
Jan to Jun (H1), 2023 (A) 8.9%
Jul to Dec (H2), 2023 (P) 8.7%
Jul to Dec (H2), 2023 (A) 8.4%
Jan to Jun (H1), 2024 (P) 8.1%
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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2019 to 2023 Analysis of Dietary Supplement Market Vs. 2024 to 2034 Forecast

Sales of dietary supplements grew at a CAGR of 7.1% from 2019 to 2023. In the next ten years, the global market for dietary supplement formulations is expected to rise at a 9.5% CAGR.

Historical CAGR (2019 to 2023) 7.1%
Forecast CAGR (2024 to 2034) 9.5%

There has been a significant surge in the sales of vitamins, minerals, nutritional and herbal supplements. This surge has been accompanied by the entry of several new companies into this field, along with established ones. All of these producers are actively exploring new opportunities to tap into wide consumer bases.

In July 2023, for instance, Henry Blooms, a reputed health supplement company based in Australia, introduced its VitaQIK liposomals range in the United States. The company’s products were made available in renowned health food retail stores such as UNFI and Lotus Light.

Kourtney Kardashian Barker, on the other hand, launched Lemme, her new vitamin and supplement brand, at Target, in January 2024. The company’s bestselling products, namely, Lemme Chill, Lemme Glow, Lemme DeBloat, and Lemme Purr, are available on Target’s official website and outlets.

Overview of Adjacent Dietary Supplement Markets

The global dietary supplement market is set to be impacted by the peer or tangential markets in the food and beverage division. These include other types of markets, such as the probiotic supplement market and the digestive health supplement market. Analysis of these related industries can provide deeper insights that would be helpful for developing unique differentiating strategies to pursue growth and opportunity in the market.

The global dietary supplement market is anticipated to witness a CAGR of 9.5% in the evaluation period. This is attributed to the growing geriatric population looking for advanced supplements to support their health and well-being.

The probiotic supplement market is anticipated to showcase a CAGR of 13.0% in the estimated period. This is mainly because of the surging focus of millennials on their gut health and awareness of the significance of maintaining a healthy microbiome.

The digestive health supplement market will likely expand at a CAGR of 6% from 2024 to 2034. The market is projected to witness considerable growth amid the increasing prevalence of bloating and indigestion amid changing dietary patterns.

Dietary Supplement Market:

Attributes Dietary Supplement Industry/ Health Supplement Market
CAGR (2024 to 2034) 9.5%
Growth Factor Increasing demand for innovative products that can cure hangovers, enhance the functions of the nervous system, and boost one’s mood is projected to accelerate the growth of the dietary supplement market.
Key Trend Surging research & development activities revolving around infant nutrition and breast milk substitution are expected to be dietary supplement market trends.

Probiotic Supplement Market:

Attributes Probiotic Supplement Industry
CAGR (2024 to 2034) 13.0%
Growth Factor Increasing awareness of probiotic supplements and the high disposable income of the middle-class population are projected to aid demand.
Key Trend The rising prevalence of several digestive problems, such as hiatal hernia, gastroesophageal reflux disease, and irritable bowel syndrome, is set to expand the market.

Digestive Health Supplement Market:

Attributes Digestive Health Supplement Industry
CAGR (2024 to 2034) 6%
Growth Factor Increasing demand for novel delivery forms and evidenced-backed solutions is anticipated to boost sales.
Key Trend Rising consumption of junk food high in sodium and growing incidence of obesity are expected to push demand.

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Key Factors Propelling Dietary Supplement Sales

  • Emergence of Female-focused Health and Wellness Supplements

The demand for dietary supplements, with health claims revolving around women, is expected to rise significantly in the forecast period. Health and wellness supplements aimed at enhancing the varying needs of women at different stages of their lives are projected to gain traction.

Key players are constantly launching health supplements catering to women to support their menopause phase, maternal health, and menstruation cycles. They provide a wide range of supplements infused with essential ingredients, including calcium and iron, to help reduce pain and discomfort.

A handful of start-ups and well-established companies are launching innovative products with protein, green tea extract, royal jelly, collagen, mushroom extract, and vitamin E. These are projected to help lower inflammation, improve sleep, and enhance mood.

In December 2023, for instance, a leading supplement brand named O Positiv expanded its presence by introducing its products in Target Online and more than 250 Target stores across the United States. The company launched URO Vaginal Probiotic Capsules, MENO Menopause Capsules & Gummies, and FLO PMS Capsules & Gummies.

  • Innovations in Microencapsulation and Nanoencapsulation Technologies

The emergence of microencapsulation and nanoencapsulation technologies is projected to augur well for the global dietary supplement industry. Key manufacturers are focusing on adding specialty ingredients to their products to cater to the rising demand for scientifically proven products. They are striving to help support prenatal, liver, bone, and cognitive health.

With the utilization of microencapsulation technology, companies are set to ensure a proper supply of vitamins and minerals in one’s diet. They are looking to fortify staple food items across developing countries where not many people can afford supplements owing to their high cost.

Renowned companies, including BASF, conduct microencapsulation of vitamins to infuse sugar and flour with vitamins D and A. BASF operates from its facility in Denmark and aims to enhance the properties of vitamin powders. It showcases high demand from fortified staple food manufacturers and the pharmaceutical industry.

Country-wise Insights

The section below highlights the CAGRs of the leading countries in the dietary supplement market. The three main countries pushing dietary supplement demand include Australia, China, and the United States.

According to the analysis, Australia is set to lead the dietary supplement market by showcasing a CAGR of 8.4% in the forecast period. The country is anticipated to be followed by China and the United States, with CAGRs of 7.8% and 6.7%, respectively.

Countries CAGR
United States 6.7%
Germany 5.6%
China 7.8%
Australia 8.4%

Holistic Wellness in the United States Spurs Nutritional Supplement Industry

Dietary supplement manufacturers in the United States are projected to gain new opportunities as the country is set to witness a CAGR of 6.7% through 2034. The United States will likely generate a dietary supplement market share of 34% in 2024. Key factors attributed to this growth include:

  • In the United States, the prioritization of holistic wellness is rising as more consumers realize the importance of both physical and mental wellness.
  • Wanting to ‘feel healthy’ is the key driver for end-users to seek a healthier lifestyle.
  • Consumers are showing an interest in supplements that can help support their all-inclusive wellness journey.
  • The move concerning holistic wellness embraces a return to old-style, natural medications such as botanical supplements, which appeal as a no harm choice with negligible risk of negative health impacts.
  • As per the report, around 43% of consumers in the United States think botanical ingredients are effective, with about one in three consumers interested in botanicals for enhancing their mood and mental health.
  • As consumers become more knowledgeable, their appetite for modified dietary supplements has improved. It has led to inventive personalized product improvements in the dietary supplement market in the United States.
  • A significant number of new dietary supplement products have appeared in the country’s market.
  • Over the last several years, the United States Food and Drug Administration (FDA) has become strict with safety standards.
  • It has witnessed a surge in the number of labelling harms related to dietary supplements. This is projected to augment the position of the United States in North America’s dietary supplement market.

Dietary Supplement Market Forecast Predicts China to be a Hotbed for Firms

China is expected to showcase a considerable CAGR of around 7.8% in the evaluation period in Asia Pacific dietary supplement market. Key drivers pushing the country include:

  • China is set to be mainly driven by government regulations, growing consumer awareness, and e-commerce platforms.
  • The surging awareness among consumers about the crucial role of dietary supplements in promoting their well-being is set to aid demand.
  • Increasing geriatric population in the country suffering from several age-related health problems will likely create new opportunities.
  • The rising shift of modern customers toward preventing healthcare to prevent future health problems is expected to drive the need for nutritional supplements.
  • Consumers are projected to gain access to a wide range of dietary supplements through online platforms, which is set to expand demand.
  • The country’s government is anticipated to take new initiatives to surge the confidence of consumers in the safety of sports nutrition supplements.

Consumers in Australia Look for Herbal Dietary Supplement Formulations

Australia’s dietary supplement market will likely expand at a steady CAGR of 8.4% from 2024 to 2034. The country is estimated to remain at the forefront of the health supplement market owing to the following factors:

  • The high influx of tourists from other countries in Australia is expected to expose its citizens to novel health & wellness trends. The availability of herbal supplements and international practices in the country will likely push growth.
  • The growing practice of a wellness-focused culture in the country is projected to incline consumers toward holistic health approaches. They are set to perceive health supplements as a clean and organic method to enhance their wellbeing.
  • As Australia is considered a home to unique plant species and diverse ecosystems, the demand for health supplements made of native plants and herbs is anticipated to expand.
  • The growing demand for environmentally friendly products and the increasing shift from supplements that include synthetic ingredients are projected to drive demand.
  • With the rising healthcare costs in Australia, several individuals are projected to move toward herbal supplements as these help provide natural remedies.

Category-wise Insights

The below section shows the global trends in the dietary supplement industry in terms of form, ingredients, sales channel, and application. The soft gel segment is expected to lead the dietary supplement market based on form. It is set to hold a share of around 35.8% in 2024. Based on the application, the immune & digestive health segment is anticipated to hold a dominant share of 28.50% through 2024. By ingredients, the amino acid segment is expected to generate a share of 23.2% in 2024 in the dietary supplement market.

Segment Market Share (2024)
Soft Gel (Form) 35.8%
Amino Acid (Ingredients) 23.2%
Store-based Retailing (Sales Channel) 87.0%
Immune & Digestive Health (Application) 28.50%

Nutritional Supplement Industry to Exhibit High Demand for Soft Gel

The market for dietary supplements is analyzed based on form, with soft gel daily supplements accounting for 35.8% of the share in 2024. Soft gels have several advantages and desirable properties over tablets and hard capsules.

Soft gelatin capsules are expected to significantly increase the absorption rate of active substances as they are simple to swallow and dissolve fast. Additionally, these capsules are estimated to be tailored for certain purposes.

The exceptional adaptability of soft gels is an additional advantage. To differentiate products in the market, a wide variety of shell colors, forms, and sizes are available.

The increased demand for soft gel supplements can further be attributed to their convenient packaging and cost-effectiveness. Their advantage lies in precisely defined dosages, a feature not present in liquid or alternative forms. This differentiation has made soft gels more popular than liquid supplements.

Amino Acid-based Liquid Dietary Supplements to Gain Impetus

Based on ingredients, the demand for amino acids will likely expand in the dietary supplement market. It is projected to showcase a share of about 23.2% in 2024.

Amino acid supplements are considered safe for consumption by people of all ages. For instance, athletes often take them to enhance exercise performance and recovery.

Amino acids are expected to be in high demand from nutritional supplement manufacturers. This is attributed to the increasing consumer purchasing power and surging awareness of healthy lifestyles & preventive measures.

It is anticipated that dietary supplements containing amino acids would be utilized to lessen tiredness, ease muscle aches, and minimize the risk of coronary artery disease. It is also becoming more and more well-liked as a nutritional supplement for sports.

Competitive Landscape

Key players in the dietary supplement market are BASF SE, Abbott Laboratories, Bayer AG, Glanbia Plc, Royal DSM N.V., Now Health Group, Inc., Herbalife International, Amway Corp., ADM, Arkopharma, GlaxoSmithKline plc, and Ayanda.

Leading manufacturers are focused on developing high-quality dietary supplements, coupled with offering gluten-free products with high nutritional value. The increasing demand for value-added products in several countries is expected to create new opportunities.

It is anticipated to prompt manufacturers to shift their focus from high-volume production to the manufacturing of high-quality immune health supplements. They are set to offer multifunctional ingredients with several health benefits.

Governments are further supporting manufacturers by promoting the health benefits of dietary supplements. Government support for fiber ingredients in food products has induced an inclination among manufacturers toward fiber-based food supplements.

Recent Dietary Supplement Market Developments

  • In January 2024, BioAdaptives Inc., a prominent manufacturer and supplier of innovative, all-natural dietary supplements, announced the launch of a specialized research and development Food Lab. It is dedicated to the development of natural powder products and treats for animal and human consumption.
  • In January 2024, Smart Protein, which is part of The Original Fit Factory’s wellness chain of products and services, announced the launch of an all-new, high-quality active wellness supplement across 142 Tesco stores in the United Kingdom.

Scope of the Report

Attribute Details
Dietary Supplement Market Value in 2024 US$ 74.3 billion
Dietary Supplement Market Value in 2034 US$ 170.1 billion
Anticipated Growth Rate (2024 to 2034) 9.5% CAGR
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Volume (MT) and Value (US$ billion)
Key Regions Covered Latin America, North America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa
Key Countries Covered Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Dietary Supplement Market Segments Covered Form, Ingredient, Application, End-user, Sales Channel, and Region
Key Companies Profiled
  • BASF SE
  • Abbott Laboratories
  • Bayer AG
  • Glanbia Plc
  • Royal DSM N.V.
  • Now Health Group, Inc.
  • Herbalife International
  • Amway Corp.
  • ADM
  • Arkopharma
  • GlaxoSmithKline plc
  • Nu Skin Enterprises, Inc.
  • Ayanda
  • Other Key Players

Dietary Supplement Market Outlook by Category

By Form:

  • Soft Gel (Capsule)
  • Gummies
  • Powders
  • Liquid
  • Bars
  • Others

By Ingredients:

  • Vitamin
  • Minerals
  • Botanical Supplements
  • Amino Acid
  • Others

By Application:

  • Weight Management
  • Immune & Digestive Health
  • General Health
  • Heart Health
  • Sports Nutrition
  • Brain/Mental Health
  • Bone & Joint Health
  • Others

By End-user:

  • Children
  • Women
  • Men

By Sales Channel:

  • Store-based Retailing
    • Hypermarkets/Supermarkets
    • Conventional Stores
    • Drug Stores & Pharmacies
    • Other Retailers
  • Online Retailing

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How big is the dietary supplement market?

The dietary supplement market is projected to reach US$ 170.1 billion by 2034.

What is the size of the dietary supplement market in China?

China’s dietary supplement market is anticipated to witness a 7.8% through 2034.

How big will the dietary supplement market be in 2024?

The dietary supplement market is set to reach US$ 74.3 billion by 2024.

What is the most sold dietary supplement?

Dietary supplements infused with vitamin D are the most sold product.

What is the largest category of dietary supplements?

Vitamins and mineral supplements are projected to be the largest category.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Wheel Of Fortune

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Market Dynamics

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends By Region

    3.5. Forecast Factors - Relevance & Impact

    3.6. Packaging & Labelling Regulations

    3.7. Regulatory Landscape

4. Value Chain Analysis

    4.1. Operating margins at each node of the supply chain

    4.2. List of Active Market Participants

5. Global Market- Pricing Analysis

    5.1. Price Point Assessment by Region

        5.1.1. Manufacturer-Level Pricing

        5.1.2. Distributor Level Pricing

    5.2. Price Point Assessment By Product

    5.3. Price Forecast till 2034

6. Global Market Size (in Value (US$ billion) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034

    6.1. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis, 2019 to 2023

    6.2. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis, 2024 to 2034

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Form, 2019 to 2023

    7.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Form, 2024 to 2034

        7.3.1. Soft Gel (Capsule)

        7.3.2. Gummies

        7.3.3. Powders

        7.3.4. Liquid

        7.3.5. Bars

        7.3.6. Others

    7.4. Market Attractiveness Analysis By Form

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredients

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Ingredients, 2019 to 2023

    8.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Ingredients, 2024 to 2034

        8.3.1. Vitamin

        8.3.2. Minerals

        8.3.3. Botanical Supplements

        8.3.4. Amino Acid

        8.3.5. Others

        8.3.6. Market Attractiveness Analysis By Ingredients

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Application, 2019 to 2023

    9.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Application, 2024 to 2034

        9.3.1. Weight Management

        9.3.2. Immune & Digestive Health

        9.3.3. General Health

        9.3.4. Heart Health

        9.3.5. Sports Nutrition

        9.3.6. Brain/Mental Health

        9.3.7. Bone & Joint Health

        9.3.8. Others

    9.4. Market Attractiveness Analysis By Application

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-user

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By End-user, 2019 to 2023

    10.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By End-user, 2024 to 2034

        10.3.1. Children

        10.3.2. Women

        10.3.3. Men

    10.4. Market Attractiveness Analysis By End-user

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Sales Channel, 2019 to 2023

    11.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Sales Channel, 2024 to 2034

        11.3.1. Store-based Retailing

            11.3.1.1. Hypermarkets/Supermarkets

            11.3.1.2. Conventional Stores

            11.3.1.3. Drug Stores & Pharmacies

            11.3.1.4. Other Retailers

        11.3.2. Online Retailing

    11.4. Market Attractiveness Analysis By Sales Channel

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    12.1. Introduction

    12.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Region, 2019 to 2023

    12.3. Current Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia

        12.3.6. Oceania

        12.3.7. Middle East & Africa

    12.4. Market Attractiveness Analysis By Region

13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    13.1. Introduction

    13.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    13.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        13.3.1. By Country

            13.3.1.1. United States

            13.3.1.2. Canada

        13.3.2. By Form

        13.3.3. By Ingredients

        13.3.4. By Application

        13.3.5. By End-user

        13.3.6. By Sales Channel

    13.4. Market Attractiveness Analysis

        13.4.1. By Country

        13.4.2. By Form

        13.4.3. By Ingredients

        13.4.4. By Application

        13.4.5. By End-user

        13.4.6. By Sales Channel

    13.5. Key Takeaways

14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    14.1. Introduction

    14.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    14.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        14.3.1. By Country

            14.3.1.1. Brazil

            14.3.1.2. Mexico

            14.3.1.3. Argentina

            14.3.1.4. Rest of Latin America

        14.3.2. By Form

        14.3.3. By Ingredients

        14.3.4. By Application

        14.3.5. By End-user

        14.3.6. By Sales Channel

    14.4. Market Attractiveness Analysis

        14.4.1. By Country

        14.4.2. By Form

        14.4.3. By Ingredients

        14.4.4. By Application

        14.4.5. By End-user

        14.4.6. By Sales Channel

    14.5. Key Takeaways

15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    15.1. Introduction

    15.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    15.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        15.3.1. By Country

            15.3.1.1. Germany

            15.3.1.2. United Kingdom

            15.3.1.3. France

            15.3.1.4. Italy

            15.3.1.5. Spain

            15.3.1.6. BENELUX

            15.3.1.7. Nordic

            15.3.1.8. Russia

            15.3.1.9. Poland

            15.3.1.10. Rest of Europe

        15.3.2. By Form

        15.3.3. By Ingredients

        15.3.4. By Application

        15.3.5. By End-user

        15.3.6. By Sales Channel

    15.4. Market Attractiveness Analysis

        15.4.1. By Country

        15.4.2. By Form

        15.4.3. By Ingredients

        15.4.4. By Application

        15.4.5. By End-user

        15.4.6. By Sales Channel

    15.5. Key Takeaways

16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    16.1. Introduction

    16.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    16.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        16.3.1. By Country

            16.3.1.1. China

            16.3.1.2. Japan

            16.3.1.3. South Korea

        16.3.2. By Form

        16.3.3. By Ingredients

        16.3.4. By Application

        16.3.5. By End-user

        16.3.6. By Sales Channel

    16.4. Market Attractiveness Analysis

        16.4.1. By Country

        16.4.2. By Form

        16.4.3. By Ingredients

        16.4.4. By Application

        16.4.5. By End-user

        16.4.6. By Sales Channel

    16.5. Key Takeaways

17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    17.1. Introduction

    17.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    17.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        17.3.1. By Country

            17.3.1.1. India

            17.3.1.2. Thailand

            17.3.1.3. Malaysia

            17.3.1.4. Indonesia

            17.3.1.5. Singapore

            17.3.1.6. Vietnam

            17.3.1.7. Philippines

            17.3.1.8. Rest of South Asia

        17.3.2. By Form

        17.3.3. By Ingredients

        17.3.4. By Application

        17.3.5. By End-user

        17.3.6. By Sales Channel

    17.4. Market Attractiveness Analysis

        17.4.1. By Country

        17.4.2. By Form

        17.4.3. By Ingredients

        17.4.4. By Application

        17.4.5. By End-user

        17.4.6. By Sales Channel

    17.5. Key Takeaways

18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    18.1. Introduction

    18.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    18.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        18.3.1. By Country

            18.3.1.1. Australia

            18.3.1.2. New Zealand

        18.3.2. By Form

        18.3.3. By Ingredients

        18.3.4. By Application

        18.3.5. By End-user

        18.3.6. By Sales Channel

    18.4. Market Attractiveness Analysis

        18.4.1. By Country

        18.4.2. By Form

        18.4.3. By Ingredients

        18.4.4. By Application

        18.4.5. By End-user

        18.4.6. By Sales Channel

    18.5. Key Takeaways

19. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    19.1. Introduction

    19.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    19.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034

        19.3.1. By Country

            19.3.1.1. GCC Countries

            19.3.1.2. Türkiye

            19.3.1.3. Egypt

            19.3.1.4. South Africa

            19.3.1.5. Rest of Middle East and Africa

        19.3.2. By Form

        19.3.3. By Ingredients

        19.3.4. By Application

        19.3.5. By End-user

        19.3.6. By Sales Channel

    19.4. Market Attractiveness Analysis

        19.4.1. By Country

        19.4.2. By Form

        19.4.3. By Ingredients

        19.4.4. By Application

        19.4.5. By End-user

        19.4.6. By Sales Channel

    19.5. Key Takeaways

20. Country-level Market Analysis, 2022

    20.1. The United States Market Analysis

        20.1.1. By Form

        20.1.2. By Ingredients

        20.1.3. By Application

        20.1.4. By End-user

        20.1.5. By Sales Channel

    20.2. Canada Market Analysis

        20.2.1. By Form

        20.2.2. By Ingredients

        20.2.3. By Application

        20.2.4. By End-user

        20.2.5. By Sales Channel

    20.3. Brazil Market Analysis

        20.3.1. By Form

        20.3.2. By Ingredients

        20.3.3. By Application

        20.3.4. By End-user

        20.3.5. By Sales Channel

    20.4. Mexico Market Analysis

        20.4.1. By Form

        20.4.2. By Ingredients

        20.4.3. By Application

        20.4.4. By End-user

        20.4.5. By Sales Channel

    20.5. Argentina Market Analysis

        20.5.1. By Form

        20.5.2. By Ingredients

        20.5.3. By Application

        20.5.4. By End-user

        20.5.5. By Sales Channel

    20.6. Germany Market Analysis

        20.6.1. By Form

        20.6.2. By Ingredients

        20.6.3. By Application

        20.6.4. By End-user

        20.6.5. By Sales Channel

    20.7. United Kingdom Market Analysis

        20.7.1. By Form

        20.7.2. By Ingredients

        20.7.3. By Application

        20.7.4. By End-user

        20.7.5. By Sales Channel

    20.8. France Market Analysis

        20.8.1. By Form

        20.8.2. By Ingredients

        20.8.3. By Application

        20.8.4. By End-user

        20.8.5. By Sales Channel

    20.9. Italy Market Analysis

        20.9.1. By Form

        20.9.2. By Ingredients

        20.9.3. By Application

        20.9.4. By End-user

        20.9.5. By Sales Channel

    20.10. Spain Market Analysis

        20.10.1. By Form

        20.10.2. By Ingredients

        20.10.3. By Application

        20.10.4. By End-user

        20.10.5. By Sales Channel

    20.11. Nordic Market Analysis

        20.11.1. By Form

        20.11.2. By Ingredients

        20.11.3. By Application

        20.11.4. By End-user

        20.11.5. By Sales Channel

    20.12. Russia Market Analysis

        20.12.1. By Form

        20.12.2. By Ingredients

        20.12.3. By Application

        20.12.4. By End-user

        20.12.5. By Sales Channel

    20.13. Poland Market Analysis

        20.13.1. By Form

        20.13.2. By Ingredients

        20.13.3. By Application

        20.13.4. By End-user

        20.13.5. By Sales Channel

    20.14. China Market Analysis

        20.14.1. By Form

        20.14.2. By Ingredients

        20.14.3. By Application

        20.14.4. By End-user

        20.14.5. By Sales Channel

    20.15. Japan Market Analysis

        20.15.1. By Form

        20.15.2. By Ingredients

        20.15.3. By Application

        20.15.4. By End-user

        20.15.5. By Sales Channel

    20.16. South Korea Market Analysis

        20.16.1. By Form

        20.16.2. By Ingredients

        20.16.3. By Application

        20.16.4. By End-user

        20.16.5. By Sales Channel

    20.17. India Market Analysis

        20.17.1. By Form

        20.17.2. By Ingredients

        20.17.3. By Application

        20.17.4. By End-user

        20.17.5. By Sales Channel

    20.18. Thailand Market Analysis

        20.18.1. By Form

        20.18.2. By Ingredients

        20.18.3. By Application

        20.18.4. By End-user

        20.18.5. By Sales Channel

    20.19. Malaysia Market Analysis

        20.19.1. By Form

        20.19.2. By Ingredients

        20.19.3. By Application

        20.19.4. By End-user

        20.19.5. By Sales Channel

    20.20. Vietnam Market Analysis

        20.20.1. By Form

        20.20.2. By Ingredients

        20.20.3. By Application

        20.20.4. By End-user

        20.20.5. By Sales Channel

    20.21. Philippines Market Analysis

        20.21.1. By Form

        20.21.2. By Ingredients

        20.21.3. By Application

        20.21.4. By End-user

        20.21.5. By Sales Channel

    20.22. Indonesia Market Analysis

        20.22.1. By Form

        20.22.2. By Ingredients

        20.22.3. By Application

        20.22.4. By End-user

        20.22.5. By Sales Channel

    20.23. Singapore Market Analysis

        20.23.1. By Form

        20.23.2. By Ingredients

        20.23.3. By Application

        20.23.4. By End-user

        20.23.5. By Sales Channel

    20.24. Australia Market Analysis

        20.24.1. By Form

        20.24.2. By Ingredients

        20.24.3. By Application

        20.24.4. By End-user

        20.24.5. By Sales Channel

    20.25. New Zealand Market Analysis

        20.25.1. By Form

        20.25.2. By Ingredients

        20.25.3. By Application

        20.25.4. By End-user

        20.25.5. By Sales Channel

    20.26. GCC Countries Market Analysis

        20.26.1. By Form

        20.26.2. By Ingredients

        20.26.3. By Application

        20.26.4. By End-user

        20.26.5. By Sales Channel

    20.27. Türkiye Market Analysis

        20.27.1. By Form

        20.27.2. By Ingredients

        20.27.3. By Application

        20.27.4. By End-user

        20.27.5. By Sales Channel

    20.28. Egypt Market Analysis

        20.28.1. By Form

        20.28.2. By Ingredients

        20.28.3. By Application

        20.28.4. By End-user

        20.28.5. By Sales Channel

    20.29. South Africa Market Analysis

        20.29.1. By Form

        20.29.2. By Ingredients

        20.29.3. By Application

        20.29.4. By End-user

        20.29.5. By Sales Channel

21. Market Structure Analysis

    21.1. Global Competition - a Dashboard View

    21.2. Industry Structure Analysis

        21.2.1. % tier 1 market players

        21.2.2. % tier 2 market players

        21.2.3. % tier 3 market players

    21.3. Global Market Company Share Analysis

        21.3.1. For Tier 1 Market Players, 2023

        21.3.2. Company Market Share Analysis of Top 5 Players, By Region

    21.4. Key Participants Market Presence (Intensity Mapping) by Region

22. Competition Analysis

    22.1. Competition Dashboard

    22.2. Competition Benchmarking

    22.3. Competition Deep Dive

        22.3.1. BASF SE

            22.3.1.1. Product Portfolio

            22.3.1.2. Product Claim

            22.3.1.3. Revenue by Market Segments (Product /Channel /Region)

            22.3.1.4. Sales Footprint

            22.3.1.5. Strategy Overview

                22.3.1.5.1. Marketing Strategy

                22.3.1.5.2. Product Strategy

                22.3.1.5.3. Channel Strategy

            22.3.1.6. SWOT Analysis

        22.3.2. Abbott Laboratories

        22.3.3. Bayer AG

        22.3.4. Glanbia Plc

        22.3.5. Royal DSM N.V.

        22.3.6. Now Health Group, Inc

        22.3.7. Herbalife International

        22.3.8. Amway Corp.

        22.3.9. ADM

        22.3.10. Arkopharma

        22.3.11. GlaxoSmithKline plc

        22.3.12. Nu Skin Enterprises, Inc.

        22.3.13. Ayanda

        22.3.14. Others Players (On Additional Requests)

23. Assumptions and Acronyms Used

24. Research Methodology

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