Digestive Health Supplements Market Outlook (2023 to 2033)

The global digestive health supplements market size is estimated to reach US$ 17,160 million in 2023. With demand expanding at a 6% CAGR, the market size is projected to reach US$ 29,648.6 million over the forecast period.

Attribute Details
Digestive Health Supplements Market Size in 2022 US$ 16,500 million
Digestive Health Supplements Market Size in 2023 US$ 17,160 million
Digestive Health Supplements Market Forecast in 2033 US$ 29,648.6 million
Digestive Health Supplements Market Growth Rate (2023 to 2033) 6%
Digestive Health Supplements Industry Growth Rate (2018 to 2022) 2.3%
Digestive Health Supplements Industry Share of the United States (2022) 29.8%

Increasing focus on weight reduction due to physical inactivity and a sedentary lifestyle is expected to boost sales of digestive health supplements. Lack of physical activity or prolonged sitting hours can lead to indigestion, constipation, bloating, and other health problems.

Millennials who are workaholics are struggling to manage an exercise routine with extensive working hours, due to which they face digestive issues. To tackle these problems, the consumption of digestive health supplements is increasing across the globe.

Various electronic wearables such as smartwatches are being adopted to keep track of nutrition intake and physical activities. Further, consumers are seeking solutions that are expected to improve their digestion and help to combat the effects of being overweight or obese. Due to this, the demand for digestive health supplements is projected to escalate during the forecast period.

The Market is Projected to be Steered Forward by:

  • Frequent cases of digestive disorders plus an escalating number of weight management programs are creating a positive outlook for medical nutrition. This, in return, is pushing the sales of digestive health supplements.
  • Increasing health concerns among the masses are propelling the per capita expenses on digestive health supplements in the developed regions.
  • Altering eating behaviors and raised consumption of high-quantity sodium foods are propelling gastrointestinal disorders the world over.
  • Surging preference for digestive supplements to limit healthcare costs is anticipated to catalyze market growth.
  • Launch of new, evidence-backed, delivery forms, and surging consumer cognizance is projected to augment sales of probiotic supplements. Eventually pushing the digestive health supplements industry.

Conflict over Company’s Claim May Hinder Market Growth

Regulatory authorities require scientific evidence and recorded health effects before the approval of the company’s claim. From past records, there have been incidences of conflicts between regulatory agencies and industry participants over such claims. In addition to this, the requirement for different claim approvals for diverse countries is also projected to restrict market development over the estimated period.

New Trends Running in the Market:

  • Consumers are realizing the importance of digestive health for their energy, weight, and overall health. This is projected to boost the demand for probiotics in the coming time.
  • Increasing inclination for healthy diets is creating an impetus for manufacturers to produce and commercialize foods with specific health claims.
  • In the Western markets, ingestion of probiotics is increasing, since consumers show an inclination for a holistic approach toward healthy living.
  • Heightened consumers’ interest in maintaining their digestive health is giving key leaders a significant chance to innovate new products focused on digestive health problems.
  • Research and development of novel products offering a widened range of health benefits are also projected to have a positive impact on the overall market.

Key Opportunities for the Manufacturers to Scale their Business:

  • Asia Pacific is expected to observe significant growth in the coming years. The regional market growth is projected to be led by increasing demand for digestive health products and a surging geriatric population.
  • Manufacturers can also focus on incorporating sustainability measures, product innovation, and delivering human clinical trials to gain an increased customer pool.

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2018 to 2022 Digestive Health Supplements Market Outlook in Comparison to 2023 to 2033 Growth Forecast

Future Market Insights (FMI) projects the digestive health supplements industry to remain steady. The market is projected to exhibit growth at a 6% CAGR between 2023 and 2033, in comparison to the CAGR of 2.3% registered from 2018 to 2022.

Growing focus on nutrition and rising digestive issues among individuals are expected to spur demand in the market. New product launches that are inclusive of all age groups, and cater to specific needs, are also expected to create opportunities for growth in the market.

The rising consumption of food with high sodium content leads to gastrointestinal issues. Increasing awareness regarding the benefits of probiotics and prebiotics that help in curing digestive problems and gastric issues is expected to drive sales in the forthcoming years.

How Is Growing Focus on Weight Management Influencing the Product Demand?

fitness activities, which might lead to unhealthy BMI (Body Mass Index) and obesity. This is compelling them to invest in nutritional food supplements that align with a balanced diet and weight management programs.

The consumption of dietary supplements and prebiotics is increasing as probiotics promote good bacteria in the digestive system, creating an ideal environment that helps the bacteria to derive nutrition to survive. Driven by these trends, the digestive health supplements industry is expanding.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-wise Analysis of the Digestive Health Supplements Industry

What Factors are Driving the United States Health Supplements Market?

Consumers are Investing in Probiotics for Digestive Health

Country Market Share % (2022)
The United States 29.8%

As per FMI, total sales in the United States market are expected to account for 78% of North America’s digestive health supplements industry by the end of 2033. On a global scale, the United States market is projected to share 29.8% market share in 2022. Growth can be attributed to the rising number of health-conscious consumers and the subsequent increase in the consumption of dietary supplements.

How is the United Kingdom Dietary Health Supplements Market Faring?

Surging Demand for Digestion Support Supplements in the United Kingdom is Projected to Fuel Growth

Country CAGR % (2023 to 2033)
The United Kingdom 3.4%

Consumers in the United Kingdom are investing in products that improve gut health to tackle digestive issues. In response to this, manufacturers are incorporating probiotics and prebiotics in digestive health supplements, with enhanced sensitivity, efficacy, and stability of probiotics. Such developments are expected to bode well for the market, with total sales in the United Kingdom accounting for more than 20% of Europe’s digestive health supplements industry share in 2023.

What is Projected to be the Demand Outlook in India’s Digestive Health Supplements Market?

A Rising Preference for Functional Foods is Expected to Boost Sales of Digestive Health Supplements

Country CAGR % (2023 to 2033)
India 4.5%

The growing focus on maintaining a healthy lifestyle and the high prevalence of obesity among consumers due to physical inactivity is leading to weight gain and other digestive problems. Driven by this, consumers are investing in digestive health supplements for bloating and constipation issues and promoting healthy living. As a result, sales in India are projected to remain high over the forecast period.

Category-Wise Insights

Why is the Demand for Prebiotics Rising?

Demand for prebiotics is on the rise and is likely to account for the maximum market share of the global market by the end of 2023, which can be attributed to its ability of mineral absorption and microbiota modulation. Probiotics have shown an increased consumption over the past few years and are expected to continue to rise in the coming years.

Drug Store Segment to Acquire Significant Market Share

Segment Drug Store
Market Share % (2022) 32.5%

Based on the distribution channel, the drug store segment acquired a share of 32.5% in 2022. A surge in the prescribed supplements by healthcare professionals and an increase in the geriatric population are expected to develop profitable prospects for drug stores in the coming years.

Betterment of the healthcare infrastructure and supportive government policies are expected to be favorable for drug store growth.

Online Channel Witnessing High Demand

Even though modern trade is expected to account for a high market value share than online, online retailers are predicted to expand their operations and show a magnificent CAGR in the coming decade.

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Prime Tactics Employed by Key Players to Gain Larger Hold Over the Market

The global digestive health supplements market is a highly competitive market that includes top digestive health supplement players such as Pfizer, Bayer AG, Herbalife, Alimentary Health Limited, DSM NV, and others. Other players in the digestive health supplements industry are Lonza Group Ltd, Hamari Chemicals Ltd., Amway, and others.

These players focus on expansion strategies and product innovation to cater to the needs of consumers across different regions. Alongside, many companies follow different approaches such as mergers, acquisitions, collaborations, alliances, and adoption of new technologies to launch new products, and enlargement of sales channels, thus creating a large customer base.

Key Developments in the Digestive Health Supplements Market:

  • Megalabs USA, a subsidiary of Megalabs Inc., launched Glutapak R in August 2022. The product is a probiotic glutamine supplement for intestinal healing and gut health.
  • Organic India released daily pack supplements in February 2022. These are on-the-go supplements that are made of whole herb formulas premeditated for needs like immunity, mood changes, stress, and digestive and cognitive health.
  • Wedderspoon introduced a product line called Manuka Honey Digestive Gummies in September 2021. The product comes in two different formulas, namely Berry and Tropical. The Tropical gummies are composed of a proprietary mix of prebiotics, premium ginger and chamomile, and DE111 probiotics. The Berry ones are composed of DE111 probiotics and elderberry for immune and digestive support.
  • PanTheryx Inc. procured TruBiotics, which is a probiotic supplement brand, in March 2021. With the entry of the TruBiotics brand in PanTheryx’s ingredient offering and present brands, the company can create an entire spectrum of nutritional supplements that assist immune and digestive health at all life stages.

Scope of Digestive Health Supplements Market Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis MT for Volume and US$ million/ billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa
Key Countries Covered The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.
Key Market Segments Covered Product Types, Forms, Distribution Channels, and Region
Key Companies Profiled Nestec S.A.; Hamari Chemicals Ltd.; Amway; Bayer; Herbalife; Nature’s Bounty; Garden of Life; Zenwise; HealthForce; Nutricia NV; Alimentary Health Limited; Lonza Group Ltd; NOW Foods; Olly; Other Players
Pricing Available upon Request

Global Digestive Health Supplements Market by Category

By Product Type:

  • Prebiotics
  • Probiotics
  • Enzymes
  • Others

By Form:

  • Capsules
  • Tablets
  • Powder
  • Others

By Distribution Channel:

  • Offline Channel
    • Modern Trade
    • Convenience Stores
    • Specialty Stores
    • Multi-brand Stores
    • Other Sales Channel
  • Online Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Frequently Asked Questions

What is the Present Valuation of the Digestive Health Supplements Market?

The digestive health supplements market holds a valuation of US$ 17,160 million in 2023.

What is the Digestive Health Supplements Market Size Projected by 2033?

The projected value of the digestive health supplements market is anticipated to attain US$ 29,648.6 million by 2033.

What is the CAGR Prediction for the Digestive Health Supplements Market?

The digestive health supplements market is anticipated to register a CAGR of 6% through 2033.

Which Country Holds High Lucrativeness for Digestive Health Supplements?

The United States emerges as a lucrative digestive health supplements market, driven by advanced healthcare infrastructure and the prevalence of digestive health issues.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Prebiotics
        5.3.2. Probiotics
        5.3.3. Enzymes
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033
        6.3.1. Capsules
        6.3.2. Tablets
        6.3.3. Powder
        6.3.4. Others
    6.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
        7.3.1. Offline Channel
            7.3.1.1. Modern Trade
            7.3.1.2. Convenience Stores
            7.3.1.3. Specialty Stores
            7.3.1.4. Multi-brand Stores
            7.3.1.5. Other
        7.3.2. Online Channel
    7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. Asia Pacific
        8.3.5. MEA
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. U.S.
            9.2.1.2. Canada
        9.2.2. By Product Type
        9.2.3. By Form
        9.2.4. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Form
        9.3.4. By Distribution Channel
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Form
        10.2.4. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Form
        10.3.4. By Distribution Channel
    10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. U.K.
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Product Type
        11.2.3. By Form
        11.2.4. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Form
        11.3.4. By Distribution Channel
    11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
            12.2.1.4. Singapore
            12.2.1.5. Thailand
            12.2.1.6. Indonesia
            12.2.1.7. Australia
            12.2.1.8. New Zealand
            12.2.1.9. Rest of Asia Pacific
        12.2.2. By Product Type
        12.2.3. By Form
        12.2.4. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Form
        12.3.4. By Distribution Channel
    12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. GCC Countries
            13.2.1.2. South Africa
            13.2.1.3. Israel
            13.2.1.4. Rest of MEA
        13.2.2. By Product Type
        13.2.3. By Form
        13.2.4. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Form
        13.3.4. By Distribution Channel
    13.4. Key Takeaways
14. Key Countries Market Analysis
    14.1. U.S.
        14.1.1. Pricing Analysis
        14.1.2. Market Share Analysis, 2022
            14.1.2.1. By Product Type
            14.1.2.2. By Form
            14.1.2.3. By Distribution Channel
    14.2. Canada
        14.2.1. Pricing Analysis
        14.2.2. Market Share Analysis, 2022
            14.2.2.1. By Product Type
            14.2.2.2. By Form
            14.2.2.3. By Distribution Channel
    14.3. Brazil
        14.3.1. Pricing Analysis
        14.3.2. Market Share Analysis, 2022
            14.3.2.1. By Product Type
            14.3.2.2. By Form
            14.3.2.3. By Distribution Channel
    14.4. Mexico
        14.4.1. Pricing Analysis
        14.4.2. Market Share Analysis, 2022
            14.4.2.1. By Product Type
            14.4.2.2. By Form
            14.4.2.3. By Distribution Channel
    14.5. Germany
        14.5.1. Pricing Analysis
        14.5.2. Market Share Analysis, 2022
            14.5.2.1. By Product Type
            14.5.2.2. By Form
            14.5.2.3. By Distribution Channel
    14.6. U.K.
        14.6.1. Pricing Analysis
        14.6.2. Market Share Analysis, 2022
            14.6.2.1. By Product Type
            14.6.2.2. By Form
            14.6.2.3. By Distribution Channel
    14.7. France
        14.7.1. Pricing Analysis
        14.7.2. Market Share Analysis, 2022
            14.7.2.1. By Product Type
            14.7.2.2. By Form
            14.7.2.3. By Distribution Channel
    14.8. Spain
        14.8.1. Pricing Analysis
        14.8.2. Market Share Analysis, 2022
            14.8.2.1. By Product Type
            14.8.2.2. By Form
            14.8.2.3. By Distribution Channel
    14.9. Italy
        14.9.1. Pricing Analysis
        14.9.2. Market Share Analysis, 2022
            14.9.2.1. By Product Type
            14.9.2.2. By Form
            14.9.2.3. By Distribution Channel
    14.10. China
        14.10.1. Pricing Analysis
        14.10.2. Market Share Analysis, 2022
            14.10.2.1. By Product Type
            14.10.2.2. By Form
            14.10.2.3. By Distribution Channel
    14.11. Japan
        14.11.1. Pricing Analysis
        14.11.2. Market Share Analysis, 2022
            14.11.2.1. By Product Type
            14.11.2.2. By Form
            14.11.2.3. By Distribution Channel
    14.12. South Korea
        14.12.1. Pricing Analysis
        14.12.2. Market Share Analysis, 2022
            14.12.2.1. By Product Type
            14.12.2.2. By Form
            14.12.2.3. By Distribution Channel
    14.13. Singapore
        14.13.1. Pricing Analysis
        14.13.2. Market Share Analysis, 2022
            14.13.2.1. By Product Type
            14.13.2.2. By Form
            14.13.2.3. By Distribution Channel
    14.14. Thailand
        14.14.1. Pricing Analysis
        14.14.2. Market Share Analysis, 2022
            14.14.2.1. By Product Type
            14.14.2.2. By Form
            14.14.2.3. By Distribution Channel
    14.15. Indonesia
        14.15.1. Pricing Analysis
        14.15.2. Market Share Analysis, 2022
            14.15.2.1. By Product Type
            14.15.2.2. By Form
            14.15.2.3. By Distribution Channel
    14.16. Australia
        14.16.1. Pricing Analysis
        14.16.2. Market Share Analysis, 2022
            14.16.2.1. By Product Type
            14.16.2.2. By Form
            14.16.2.3. By Distribution Channel
    14.17. New Zealand
        14.17.1. Pricing Analysis
        14.17.2. Market Share Analysis, 2022
            14.17.2.1. By Product Type
            14.17.2.2. By Form
            14.17.2.3. By Distribution Channel
    14.18. GCC Countries
        14.18.1. Pricing Analysis
        14.18.2. Market Share Analysis, 2022
            14.18.2.1. By Product Type
            14.18.2.2. By Form
            14.18.2.3. By Distribution Channel
    14.19. South Africa
        14.19.1. Pricing Analysis
        14.19.2. Market Share Analysis, 2022
            14.19.2.1. By Product Type
            14.19.2.2. By Form
            14.19.2.3. By Distribution Channel
    14.20. Israel
        14.20.1. Pricing Analysis
        14.20.2. Market Share Analysis, 2022
            14.20.2.1. By Product Type
            14.20.2.2. By Form
            14.20.2.3. By Distribution Channel
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Product Type
        15.3.3. By Form
        15.3.4. By Distribution Channel
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. Nestec S.A.
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
                16.1.1.5.2. Product Strategy
                16.1.1.5.3. Channel Strategy
        16.1.2. Hamari Chemicals Ltd.
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
                16.1.2.5.2. Product Strategy
                16.1.2.5.3. Channel Strategy
        16.1.3. Amway
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
                16.1.3.5.2. Product Strategy
                16.1.3.5.3. Channel Strategy
        16.1.4. Bayer
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
                16.1.4.5.2. Product Strategy
                16.1.4.5.3. Channel Strategy
        16.1.5. Herbalife
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
                16.1.5.5.2. Product Strategy
                16.1.5.5.3. Channel Strategy
        16.1.6. Nature’s Bounty
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
                16.1.6.5.2. Product Strategy
                16.1.6.5.3. Channel Strategy
        16.1.7. Garden of Life
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
                16.1.7.5.2. Product Strategy
                16.1.7.5.3. Channel Strategy
        16.1.8. Zenwise
            16.1.8.1. Overview
            16.1.8.2. Product Portfolio
            16.1.8.3. Profitability by Market Segments
            16.1.8.4. Sales Footprint
            16.1.8.5. Strategy Overview
                16.1.8.5.1. Marketing Strategy
                16.1.8.5.2. Product Strategy
                16.1.8.5.3. Channel Strategy
        16.1.9. HealthForce
            16.1.9.1. Overview
            16.1.9.2. Product Portfolio
            16.1.9.3. Profitability by Market Segments
            16.1.9.4. Sales Footprint
            16.1.9.5. Strategy Overview
                16.1.9.5.1. Marketing Strategy
                16.1.9.5.2. Product Strategy
                16.1.9.5.3. Channel Strategy
        16.1.10. Nutricia NV
            16.1.10.1. Overview
            16.1.10.2. Product Portfolio
            16.1.10.3. Profitability by Market Segments
            16.1.10.4. Sales Footprint
            16.1.10.5. Strategy Overview
                16.1.10.5.1. Marketing Strategy
                16.1.10.5.2. Product Strategy
                16.1.10.5.3. Channel Strategy
        16.1.11. Alimentary Health Limited
            16.1.11.1. Overview
            16.1.11.2. Product Portfolio
            16.1.11.3. Profitability by Market Segments
            16.1.11.4. Sales Footprint
            16.1.11.5. Strategy Overview
                16.1.11.5.1. Marketing Strategy
                16.1.11.5.2. Product Strategy
                16.1.11.5.3. Channel Strategy
        16.1.12. Lonza Group Ltd
            16.1.12.1. Overview
            16.1.12.2. Product Portfolio
            16.1.12.3. Profitability by Market Segments
            16.1.12.4. Sales Footprint
            16.1.12.5. Strategy Overview
                16.1.12.5.1. Marketing Strategy
                16.1.12.5.2. Product Strategy
                16.1.12.5.3. Channel Strategy
        16.1.13. NOW Foods
            16.1.13.1. Overview
            16.1.13.2. Product Portfolio
            16.1.13.3. Profitability by Market Segments
            16.1.13.4. Sales Footprint
            16.1.13.5. Strategy Overview
                16.1.13.5.1. Marketing Strategy
                16.1.13.5.2. Product Strategy
                16.1.13.5.3. Channel Strategy
        16.1.14. Olly
            16.1.14.1. Overview
            16.1.14.2. Product Portfolio
            16.1.14.3. Profitability by Market Segments
            16.1.14.4. Sales Footprint
            16.1.14.5. Strategy Overview
                16.1.14.5.1. Marketing Strategy
                16.1.14.5.2. Product Strategy
                16.1.14.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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