[250 Pages Report] The multi nutritional supplement market was worth US$ 310 Billion in 2020 and is expected to advance at a 5.9% CAGR from 2022 to 2032.
| Attributes | Details |
|---|---|
| Multi Nutritional Supplement Market CAGR | 5.9% |
| Multi Nutritional Supplement Market (2020) | US$ 310 Billion |
With the increasing growth of the health & wellness trend and consumers’ awareness about the necessity of adding diverse nutrients in diets, the demand for multi nutritional supplements increased significantly in the past few years.
Over-the-counter dietary supplements and multi-nutritional supplements are becoming a big business with a mounting number of sales of multi nutritional supplements among consumers to satisfy their daily dietary needs.
Demand for multi nutritional supplements is also expected to rise as consumers are becoming aware of the importance of antioxidants, vitamins, and other nutrients, and it is directly influencing the sales of multi nutritional supplements.
In addition, sales of multi nutritional supplements are also expected to rise due to global prevalence of lifestyle diseases such as obesity, cardiovascular diseases and consumers likely depend on external nutritional supply to meet their dietary needs.
Increasing dependency of consumers on multi-nutritional supplements for weight loss and obesity management will further bolster the demand for multi nutritional supplements in the coming years.
Consumers are preferring to consume multi-nutritional supplements to resort to two or more dietary supplements to get the essential nutrients. This is expected to spike the sales of multi nutritional supplements in the coming years.
Leading players in the multi nutritional supplement market are introducing products with healthy ingredients such as vitamin D, vitamin C, and natural antioxidants thereby surging the demand for multi nutritional supplements.
Sales of multi nutritional supplements can be peaked by boosting R&D in the discovery of innovative & healthy ingredients, and stakeholders are aiming to gain a competitive edge in expanding their multi nutritional supplement market share.
Consumers are willing to pay more for vitamin and other dietary supplements as their disposable income rises and economic conditions improve, in turn, augmenting the sales of multi nutritional supplements.
Furthermore, demand for multi nutritional supplements rises as consumers prefer to spend their money on multi nutritional supplements with a variety of nutritional properties than purchasing multiple supplements to treat nutritional deficiencies.
Athletes and sportsmen frequently request vitamin calcium with probiotics or a vitamin and mineral supplement. As a result, demand for multi nutritional supplements is on the rise as they become popular.
Aside from athletes and sportsmen, multi nutritional supplements form a niche segment driven by consumers suffering from malnutrition thereby rising the demand for multi nutritional supplements.
People's lives in cities have become so hectic that they have little time or opportunity to incorporate a healthy and balanced diet into their daily routine. This is one of the primary propellers of the sales of multi nutritional supplements.
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Key stakeholders in the multi nutritional supplement market include Amway, Nature's Bounty, Inc., Rexall Sundown, Inc., Puritan's Pride, Inc., Osteo Bi-Flex, among the many others.
The key players are adopting various strategies such as partnerships, product launches, mergers & acquisition in order to augment their multi nutritional supplement market share.
Some of the notable developments in the multi nutritional supplement market include:
Principal Consultant
Ever-growing Demand for Nutrition Supplements among Elderly Consumers
The consumption of multi-nutritional supplements is expected to remain significantly high across the geriatric population.
Considering this, leading players in the multi nutritional supplement market are expected to focus on introducing older adults’ health supplements in the coming years, to improve their sales of multi nutritional supplements.
As a number of consumers rely on dietary & multi-nutritional supplements, recent studies suggest that these supplements may not be entirely effective in improving health which negatively impacts the sales of multi nutritional supplements.
A survey that included over 27,000 American adults aged 20 or older suggests that dietary supplements or multi-nutritional supplements fail to offer the same health benefits as natural as fruits and vegetable ingredients do.
Another study performed on over 30,000 American adults finds that multi-nutritional supplement is not only ineffective in improving the health of consumers but also carry the risk of posing harm to their health.
Such studies are creating ambiguity about the effectiveness of multi-nutritional supplements on consumer health and the potential hazards of consuming them. This may dwindle the demand for multi nutritional supplements.
Demand for multi nutritional supplements likely rises as high consumption of multi nutritional supplements among consumers aged 60 or more will make them the primary target for stakeholders in the multi nutritional supplement market.
However, leading market players are also entering the sports food market and fitness nutrition industry, by introducing products with innovative ingredients for muscle building, to explore the profitable sales of multi nutritional supplements.
Health- and fitness-conscious consumers are showing proclivity towards relying on multi-nutritional supplements for improving strength, endurance, and athletic performance and the same surges the demand for multi nutritional supplements.
Demand for multi nutritional supplements is also expected to rise as multi nutritional supplements in the form of tablets, capsules, powders, bars, and liquids are gaining immense popularity in the sports nutrition industry.
Thereby, leading players are expected to introduce multi nutritional supplements for professional sportspersons and athletes to further boost their multi nutritional supplement market share in the coming years.
While the multi nutritional supplement market is witnessing incremental growth worldwide, consumers’ need to maintain adherence to their nutritional program is triggering the rise of new market trends.
A mounting number of leading players in the multi nutritional supplement market are introducing supplement subscription services integrated with advanced technologies to offer consumers convenience at maintaining their daily nutritional intake.
Introducing subscription services by key players that can offer more personalised recommendations about sustainable and high-quality multi-nutritional supplements is expected to expand multi nutritional supplement market share.
Due to rising consumer health consciousness, Asia Pacific dominates the multi nutritional supplement market.
The region has access to low-cost raw materials, including plant-based ingredients. Furthermore, countries such as China, India, and the Philippines are becoming hubs for outsourcing manufacturing and R&D activities.
However, the multi nutritional supplement market in Latin America is expected to grow at a rapid pace during the forecast period owing to greater disposable income, increased health awareness, and a willingness to spend more on nutrition.
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| Report Attributes | Details |
|---|---|
| Growth rate | CAGR of 5.9% from 2022 to 2032 |
| Base year for estimation | 2021 |
| Historical data | 2015 to 2020 |
| Forecast period | 2022 to 2032 |
| Quantitative units | Revenue in US$ Million, volume in kilotons, and CAGR from 2022 to 2032 |
| Report coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis, |
| Segments covered | Product, region |
| Regional scope | North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia and New Zealand |
| Country scope | USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Iran, South Africa |
| Key companies profiled | Amway; Nature's Bounty, Inc.; Rexall Sundown, Inc.; Puritan's Pride, Inc.; Osteo Bi-Flex and others. |
| Customization scope | Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The multi nutritional supplement market is projected to register a CAGR of 5.9% during the forecast period.
Amway is projected to hold a significant multi nutritional supplement market share during the forecast period.
Multi nutritional supplement market size was worth US$ 310 Bn in 2020.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. Value Chain Analysis 3.5.1. Profit Margin Analysis 3.5.2. Service Providers 3.6. PESTLE and Porter’s Analysis 3.7. Regulatory Landscape 3.7.1. By Key Regions 3.7.2. By Key Countries 3.8. Regional Parent Market Outlook 4. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Product Form 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) Analysis By Product Form, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Product Form, 2022-2032 5.3.1. Capsules 5.3.2. Tablets 5.3.3. Soft gels 5.3.4. Powders 5.3.5. Liquids 5.4. Y-o-Y Growth Trend Analysis By Product Form, 2017-2021 5.5. Absolute $ Opportunity Analysis By Product Form, 2022-2032 Deep-dive segmentation will be available in the sample on request 6. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Consumer Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) Analysis By Consumer Type, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Consumer Type, 2022-2032 6.3.1. Infants 6.3.2. Adults 6.3.3. Pregnant Women 6.3.4. Elderly Persons 6.4. Y-o-Y Growth Trend Analysis By Consumer Type, 2017-2021 6.5. Absolute $ Opportunity Analysis By Consumer Type, 2022-2032 Deep-dive segmentation will be available in the sample on request 7. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) Analysis By Distribution Channel, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Distribution Channel, 2022-2032 7.3.1. Hospital Pharmacies 7.3.2. Retail Stores 7.3.3. Online Stores 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017-2021 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022-2032 Deep-dive segmentation will be available in the sample on request 8. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021 8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. East Asia 8.3.5. South Asia & Pacific 8.3.6. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country 9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Product Form 9.2.3. By Consumer Type 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Form 9.3.3. By Consumer Type 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. Mexico 10.2.1.2. Brazil 10.2.1.3. Rest of Latin America 10.2.2. By Product Form 10.2.3. By Consumer Type 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Form 10.3.3. By Consumer Type 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Europe Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. U.K. 11.2.1.5. Spain 11.2.1.6. BENELUX 11.2.1.7. Russia 11.2.1.8. Rest of Europe 11.2.2. By Product Form 11.2.3. By Consumer Type 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Form 11.3.3. By Consumer Type 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. East Asia Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Product Form 12.2.3. By Consumer Type 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Form 12.3.3. By Consumer Type 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. South Asia & Pacific Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. India 13.2.1.2. ASEAN 13.2.1.3. Australia and New Zealand 13.2.1.4. Rest of South Asia & Pacific 13.2.2. By Product Form 13.2.3. By Consumer Type 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Form 13.3.3. By Consumer Type 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. MEA Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country 14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021 14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. Turkey 14.2.1.3. South Africa 14.2.1.4. Rest of MEA 14.2.2. By Product Form 14.2.3. By Consumer Type 14.2.4. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Form 14.3.3. By Consumer Type 14.3.4. By Distribution Channel 14.4. Key Takeaways 15. Key Countries Multi Nutritional Supplement Market Analysis 15.1. U.S. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2021 15.1.2.1. By Product Form 15.1.2.2. By Consumer Type 15.1.2.3. By Distribution Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2021 15.2.2.1. By Product Form 15.2.2.2. By Consumer Type 15.2.2.3. By Distribution Channel 15.3. Mexico 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2021 15.3.2.1. By Product Form 15.3.2.2. By Consumer Type 15.3.2.3. By Distribution Channel 15.4. Brazil 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2021 15.4.2.1. By Product Form 15.4.2.2. By Consumer Type 15.4.2.3. By Distribution Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2021 15.5.2.1. By Product Form 15.5.2.2. By Consumer Type 15.5.2.3. By Distribution Channel 15.6. Italy 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2021 15.6.2.1. By Product Form 15.6.2.2. By Consumer Type 15.6.2.3. By Distribution Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2021 15.7.2.1. By Product Form 15.7.2.2. By Consumer Type 15.7.2.3. By Distribution Channel 15.8. U.K. 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2021 15.8.2.1. By Product Form 15.8.2.2. By Consumer Type 15.8.2.3. By Distribution Channel 15.9. Spain 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2021 15.9.2.1. By Product Form 15.9.2.2. By Consumer Type 15.9.2.3. By Distribution Channel 15.10. BENELUX 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2021 15.10.2.1. By Product Form 15.10.2.2. By Consumer Type 15.10.2.3. By Distribution Channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2021 15.11.2.1. By Product Form 15.11.2.2. By Consumer Type 15.11.2.3. By Distribution Channel 15.12. China 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2021 15.12.2.1. By Product Form 15.12.2.2. By Consumer Type 15.12.2.3. By Distribution Channel 15.13. Japan 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2021 15.13.2.1. By Product Form 15.13.2.2. By Consumer Type 15.13.2.3. By Distribution Channel 15.14. South Korea 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2021 15.14.2.1. By Product Form 15.14.2.2. By Consumer Type 15.14.2.3. By Distribution Channel 15.15. India 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2021 15.15.2.1. By Product Form 15.15.2.2. By Consumer Type 15.15.2.3. By Distribution Channel 15.16. ASEAN 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2021 15.16.2.1. By Product Form 15.16.2.2. By Consumer Type 15.16.2.3. By Distribution Channel 15.17. Australia and New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2021 15.17.2.1. By Product Form 15.17.2.2. By Consumer Type 15.17.2.3. By Distribution Channel 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2021 15.18.2.1. By Product Form 15.18.2.2. By Consumer Type 15.18.2.3. By Distribution Channel 15.19. Turkey 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2021 15.19.2.1. By Product Form 15.19.2.2. By Consumer Type 15.19.2.3. By Distribution Channel 15.20. South Africa 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2021 15.20.2.1. By Product Form 15.20.2.2. By Consumer Type 15.20.2.3. By Distribution Channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Form 16.3.3. By Consumer Type 16.3.4. By Distribution Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Uni-Vite Healthcare 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Nature's Bounty, Inc. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Amway 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Osteo Bi-Flex 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Rexall Sundown Inc. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. GlaxoSmithKline Plc 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Bayer AG 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Herbalife International of America, Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Xtend-Life 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Sun Pharmaceuticals 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Nestlé Health Science 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
Food and Beverage
March 2021
REP-GB-9486
March 2023
345 pages
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Multi Nutritional Supplement Market
