A burgeoning number of consumers are amassing healthy eating habits, and thereby, health-conscious consumers are more inclined towards nutritional and functional food products. With the growing preference for nutrient-rich food products, probiotics have gained immense popularity among health-conscious consumers around the world. While probiotics are available in both monostrain and multistrain probiotic forms, the tendency to work with multistrain probiotics has always remained high.
As multistrain probiotics imply a broader spectrum of efficacy and synergistic effects, the market for multistrain probiotics is likely to maintain its momentum in the upcoming years. In addition, growing awareness about the influence of multistrain probiotics of the immunity, digestion system, and overall health is triggering demand for multistrain probiotics. Leading players in the multistrain probiotics market are aiming to capitalize on increasing disposable income of consumer and growing awareness about their dietary habits to improve profitable sales of their diverse portfolio of multistrain probiotics.
Multistrain Probiotics Market – Notable Developments
Yakult Honsha Co., Ltd., DuPont Nutrition & Health, Deerland Enzymes, Inc., Protexin, Hansen Holding A/S, Arla Foods, MORINAGA & CO., LTD., LALLEMAND Inc., Danisco, PROBI, Biogaia, Attune Foods, bifodan, Daflorn Ltd., Biocare Copenhagen, ecologicinside, Hansen Holding A/S, danone, Société des Produits Nestlé, and Nebraska Cultures are among the leading players in the multistrain probiotics market.
In June 2018, DuPont Nutrition & Health – a business unit of DowDuPont Specialty Products Division – announced its partnership with INRA (French National Institute for Agricultural Research) through MetaGenoPolis (MGP) and Micalis Institute to strengthen DuPont’s probiotic strains capabilities with a functional metagenomics approach. The company aims to define DuPont™ Danisco® probiotic strains’ molecular mechanisms of action to consolidate its position in the multistrain probiotics market, with the new collaboration with INRA Micalis-MGP.
In January 2018, BioGaia – a Swedish biotechnology company that primarily focuses on probiotic products – announced that it has entered an agreement with Abbott Laboratories – an American healthcare company – to commercialize its BioGaia Protectis probiotic supplements in China. The company announced that this collaboration was in line with its strategies to grow its probiotics business in Asian markets.
In July 2018, Deerland Enzymes & Probiotics – a global leader in enzymes and multistrain probiotics market, announced that it has acquired National Enzyme Company – a leading manufacturer of enzyme-based dietary supplements – to gain momentum in the multistrain probiotics market. The company announced its aim to add National Enzyme Company’s SORA and BioCore® capabilities to its production facility and strengthen the presence in the market with its branded technologies and probiotics expertise.
Multistrain Probiotics Market Dynamics
Ongoing Research and Studies Spread Awareness about Health Benefits of Multistrain Probiotics
As consumers are becoming highly critical about food ingredients and their benefits before making a purchasing decision, food manufacturers are investing heavily in research on health-benefitting ingredients to attract a large base of health-conscious consumers. The multistrain probiotics market is witnessing healthy growth as recent studies find diverse health benefits of multistrain probiotics.
Researchers find that multistrain probiotics are not only beneficial in treating physical illnesses, such as diarrhea and irritable bowel syndrome (IBS), but can also contribute to improving psychological health. Increasing awareness about the health-boosting properties of multistrain probiotics is expected to contribute to the increasing growth of the multistrain probiotics market in the upcoming years.
Applications of Multistrain Probiotics in Dairy Products to Remain Highest
Increasing growth of the multistrain market is mainly attributed to its applications in pharmaceuticals, animal feed, and food & beverages, however, food & beverage industry remains the linchpin for the multistrain probiotics market. Consumers are becoming critical about their dietary choices and thereby, are more inclined towards food products with high nutritional contents. Dairy products are likely to remain the leading segment in the multistrain probiotics market, and leading market players are shifting their focus on the dairy industry to capitalize on this trend.
Some of the examples include
In October 2018, Hansen Holding A/S – a leading bioscience company – announced that it has acquired all the assets of Österreichische Laberzeugung Hundsbichler GmbH – an Austria-based ingredient supplier. With this acquisition, the company aims to expand its enzymes business in the traditional processed cheese segments of the dairy industry.
In December 2018, Arla Foods, Inc. – a leading dairy company in the multistrain probiotics market – announced that it has acquired the Middle East and Africa Kraft branded processed cheese business of Mondeléz International – an American food company.
Asia Pacific to Emerge as a Leading Market for Multistrain Probiotics
Though the wave of health & fitness have spread across the world, rapidly-growing end-user industries in the Asia Pacific have a major contribution in growth of the multistrain probiotics market. Leading players in the multistrain probiotics market are shifting focus on their businesses in developing countries in the Asia Pacific region to leverage increasing disposable income of consumers and growing demand for healthy and nutritional food products.
European market for multistrain probiotics is also likely to create lucrative opportunities for market players in the upcoming years with growing health awareness among European consumers. In addition, governing bodies in Europe, such as the European Society for Clinical Nutrition and Metabolism (ESPEN), have developed regulations and directives to govern the use of multistrain probiotics in various food products, pharmaceuticals, and dietary supplements. This is likely to augur well for the multistrain probiotics market players in Europe.
Multistrain Probiotics Market Segmentation
The multistrain probiotics market can be bifurcated on the basis of:
Multistrain Probiotics Market Segmentation Based on Applications
Food & Beverages
Multistrain Probiotics Market Segmentation Based on End-users
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