Educational Tourism Market (2025 - 2035)

Educational Tourism Market Size, Share, and Forecast Outlook 2025 to 2035

The educational tourism market is projected to be valued at USD 754.6 billion in 2025 and is anticipated to grow to USD 3,732.5 billion by 2035, registering a compound annual growth rate (CAGR) of 17.2% over the forecast period.

Educational tourism, which involves travel for the purpose of learning experiences, is experiencing rapid growth as more students, professionals, and lifelong learners seek international learning opportunities. This market encompasses a wide range of activities, including study tours, cultural exchanges, language immersion programs, and vocational training.

A significant driver of this market’s growth is the increasing globalization of education and the rising demand for cross-cultural learning experiences. With growing access to international educational institutions, students are more eager to gain knowledge and experience abroad.

The popularity of short-term educational programs and language courses in countries known for their educational prowess is also contributing to market expansion. Furthermore, the trend of combining travel with educational experiences is gaining momentum, as people seek meaningful and enriching travel that adds value to their personal and professional development.

Recent developments in the educational tourism market include the integration of virtual learning platforms, making it easier for students to engage in global programs without leaving their home country.

In September 2024, EF Educational Tours introduced EF Adventures, a new travel program offering over 20 guided tours across 16 countries. Designed for travelers seeking active, culturally immersive experiences, the program includes hiking, biking, and multi-adventure itineraries. Departures began in October 2024, catering to the growing demand for experiential learning and wellness-focused travel.

As the educational tourism market grows, the increasing interest in experiential learning and international collaboration will continue to drive its expansion, with both short-term and long-term educational travel experiences gaining popularity globally.

Analyzing Educational Tourism Market by Top Investment Segments

The global educational tourism market is expected to grow significantly through 2035. In 2025, the 19-25 age group is projected to hold 73% of the age segment, while postgraduate education is expected to capture 36% of the education type segment. Key players include EF Education First, Kaplan International, and Study Group.

19-25 Age Group Dominates with Growing Mobility and Study Abroad Interest

The 19-25 age segment is projected to account for 73% of the market share in 2025. This group primarily comprises undergraduate and early postgraduate students seeking global academic and cultural exposure. Factors such as increased scholarship opportunities, affordable travel, and digital connectivity facilitate mobility.

Companies like EF Education First provide language programs and study tours tailored to this demographic. The segment benefits from rising interest in gap years, internships abroad, and cross-cultural skill development. As universities internationalize and collaborate globally, demand from this age group for immersive educational experiences continues to accelerate.

Postgraduate Education Segment Expands with Advanced Degree Pursuits

The postgraduate education segment is expected to hold 36% of the education type market share in 2025. Increasing emphasis on specialized skills, research opportunities, and career advancement is driving growth. Institutions and providers offer tailored programs in business, engineering, and healthcare that attract international students seeking advanced credentials.

Kaplan International and Study Group focus on pathway programs and test preparation for postgraduate entry. Rising demand from emerging economies and evolving professional requirements fuel this segment. As global job markets value higher education qualifications, postgraduate educational tourism remains a key growth pillar within the broader market.

Key Points Covered in the Educational Tourism Market Report

• Market estimates and forecast 2020 to 2035
• Key drivers and restraints impacting market growth
• Segment-wise, country-wise, and region-wise analysis
• Competition mapping and benchmarking
• Brand share and market share analysis
• Key product innovations and regulatory climate
• COVID-19 impact on educational tourism market and how to navigate
• Recommendation on key winning strategies

How School Trips Are Driving the Demand for Educational Tourism?

School trips are usually prearranged by the teachers or the students’ parents through private agencies or through scholarships provided by Ministries of Education. They are usually of short or medium stays since the students are of low age.

The main aim is to develop cultural knowledge and other languages. Moreover, the modality to learn foreign languages among young children is spurring, as they have more sharp and flexible minds than adults and therefore a greater ability to learn another language.

Thus, rising demand for national and international school trips is expected to supplement the market growth throughout the forecast period.

Will Colleges Opened by Private Partners Attract More Students?

Private universities offer the opportunities to learn and explore alongside world-class faculty, for a lifetime of personal achievement. Further, many private universities have started the trend of foreign internships or international tours for a period of 2 to 3 months, which is creating a lot of traction among millennials.

As a result, they are willing to pay high prices for the courses in order to visit abroad. In addition, governments around the world, particularly those in developing countries, face significant educational challenges. As a result, students are more attracted towards private universities and colleges for further studies.

In Feb 2021, India gave the green-light to dual and joint degrees which are awarded by Indian universities with international partners as part of its internationalization plan being pushed through forcefully since its inclusion last year in the National Education Policy (NEP).

Country-wise Insights

Why is Educational Tourism Gaining Popularity in the USA.?

According to Future Market Insights, the USA. is expected to account for over 3/4th of market share in educational tourism market. The market is acquiring popularity with regards to education, as it provides and strives to maintain the best educational facilities, encourages educational tours and spends on quality learning and research.

Presence of ivy-league collages and informative & profitable courses offered in the country for the students is propelling the market growth. Diverse international study programs and student exchange programs offered in the universities are attracting the international student bodies to the USA. ivy and community colleges.

What is the Demand Outlook for Educational Tourism in Brazil?

Brazil is identified as the most attractive region for educational tourism and international studies among youth. The most significant economic feature of activities is that they contribute to three high-priority goals: the foreign exchange earnings, generation of income, and employment.

One of the main advantages of educational tourism is the ability to earn money through foreign exchange. Educational tourism expenditure generates income for the host economy. The money that the country makes from tourism is then reinvested in the economy.

Some countries like Brazil utilize the money on increasing their tourism industry further, while some countries in Latin America region spend the money on public services such as healthcare and education. In this respect, the educational tourism sector can play an important role as a driving force of economic development.

Why is the Demand for Educational Tourism Increasing in India?

One of the benefits of educational tourism is the opportunity to have a new experience and witness different cultures especially in South-Asian countries such as India. Traveling outside one’s home region and comfort zone enhances the knowledge about different cultures in the world.

Educational tourists visit the area in order to learn more about a culture, or visit cultural and tourist attractions point, such as museums and live shows during the journey, which further helps to contribute to the economic growth of the area. Attractions must be staffed, bringing with it employment prospects, and tertiary businesses can also benefit, such as restaurants, taxi firms and hotels.

Furthermore, for those seeking in-depth cultural experiences, options such as homestays can have positive economic benefits for the members of the community which hosts the tourists. As a result, educational tourism activity helps oneself to understand the history and culture beyond their geographical location, which is further driving the education tourism industry.

Besides this, favorable government initiatives and offers on attractive Master’s degree and secondary education are expected to woo a lot of foreign exchange students, propelling the growth of educational tourism market.

Competitive Landscape

The players are primarily engaged to establish a new standard for education and international development organizations and social enterprises. Further, several players run National Scholarship Programs (NSP) worldwide to enable and fund local nationals to participate in their programs and receive all relevant training.

Moreover, the players are adopting a virtual and online approach to connect with potential people/students. For instance, GVI Company provides virtual internship program and online classes. This approach helps the company to attract more people.

Report Scope Table - Educational Tourism Market

Market by Category

By Age Group (% of Demand):

• Less Than 12 Years
• 13-18 Years
• 19-25 Years
• 26-40 Years
• 41-55 Years

By Education Type (% of Demand):

• Primary
• Secondary
• College
• Post Graduate

By Type of Occupation (% of Demand):

• Students
• Scholar
• Teachers
• Government Officials
• Corporation Managers
• Enterprise Owners
• Workers
• Others

By Course Type (% of Demand):

• Master Degree
• Secondary Education
• Primary Education

By Region (% of Demand):

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)