As per the latest Future Market Insights (FMI) analysis, the educational tourism market size will surpass US$ 399.8 Bn in 2021. Between 2021 and 2031, the market is expected to exhibit compound annual growth rate (CAGR) of 17.2%.
Various countries are focusing on educational tourism as a development strategy. As the host country benefits from an international student's expenses on food and beverages, accommodation, tuition fees, entertainment and leisure activities and not to mention the inevitable taxes, the market will have a positive impact on the economy.
On the other hand, students benefit from education tourism as it fosters personal as well as professional growth, not only from their studies, but also from interacting with the people in the respective region. These factors have been contributing towards the growth of the educational tourism market in future. Future Market Insights (FMI) has forecast the market to register a year-on-year growth rate of 16.5% in 2021.
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To increase value for customers and for higher sales, various promotional activities like direct marketing, sales and discounts, offering free giveaways, hosting an event and many other activities to promote their countries are being followed in the educational tourism industry.
Given the scenario, digital marketing plays a vital role in the promotion or advertising of products or services being offered by any company. As the potential customers of edu-tourism are mostly millennials who spend much of their time on the internet using search and social media, creating an online presence will definitely increase the business value.
Hosting a seminar also has become a trend for the educational tourism industry, through which a company can engage with its students to better understand their needs and desires. FMI has forecast the educational tourism market to rise at 17.2% CAGR between 2021 and 2031.
School trips are usually prearranged by the teachers or the students’ parents through private agencies or through scholarships provided by Ministries of Education. They are usually of short or medium stays since the students are of low age.
The main aim is to develop cultural knowledge and other languages. Moreover, the modality to learn foreign languages among young children is spurring, as they have more sharp and flexible minds than adults and therefore a greater ability to learn another language.
Thus, rising demand for national and international school trips is expected to supplement the market growth throughout the forecast period.
Private universities offer the opportunities to learn and explore alongside world-class faculty, for a lifetime of personal achievement. Further, many private universities have started the trend of foreign internships or international tours for a period of 2 to 3 months, which is creating a lot of traction among millennials.
As a result, they are willing to pay high prices for the courses in order to visit abroad. In addition, governments around the world, particularly those in developing countries, face significant educational challenges. As a result, students are more attracted towards private universities and colleges for further studies.
In Feb 2021, India gave the green-light to dual and joint degrees which are awarded by Indian universities with international partners as part of its internationalization plan being pushed through forcefully since its inclusion last year in the National Education Policy (NEP).
According to Future Market Insights, the U.S. is expected to account for over 3/4th of market share in educational tourism market. The market is acquiring popularity with regards to education, as it provides and strives to maintain the best educational facilities, encourages educational tours and spends on quality learning and research.
Presence of ivy-league collages and informative & profitable courses offered in the country for the students is propelling the market growth. Diverse international study programs and student exchange programs offered in the universities are attracting the international student bodies to the U.S. ivy and community colleges.
Brazil is identified as the most attractive region for educational tourism and international studies among youth. The most significant economic feature of activities is that they contribute to three high-priority goals: the foreign exchange earnings, generation of income, and employment.
One of the main advantages of educational tourism is the ability to earn money through foreign exchange. Educational tourism expenditure generates income for the host economy. The money that the country makes from tourism is then reinvested in the economy.
Some countries like Brazil utilize the money on increasing their tourism industry further, while some countries in Latin America region spend the money on public services such as healthcare and education. In this respect, the educational tourism sector can play an important role as a driving force of economic development.
One of the benefits of educational tourism is the opportunity to have a new experience and witness different cultures especially in South-Asian countries such as India. Traveling outside one’s home region and comfort zone enhances the knowledge about different cultures in the world.
Educational tourists visit the area in order to learn more about a culture, or visit cultural and tourist attractions point, such as museums and live shows during the journey, which further helps to contribute to the economic growth of the area. Attractions must be staffed, bringing with it employment prospects, and tertiary businesses can also benefit, such as restaurants, taxi firms and hotels.
Furthermore, for those seeking in-depth cultural experiences, options such as homestays can have positive economic benefits for the members of the community which hosts the tourists. As a result, educational tourism activity helps oneself to understand the history and culture beyond their geographical location, which is further driving the education tourism industry.
Besides this, favorable government initiatives and offers on attractive Master’s degree and secondary education are expected to woo a lot of foreign exchange students, propelling the growth of educational tourism market.
The total number of global educational tourists in 2020 stood at 6,115,861. The number of tourists in the age group of 19-25 years is likely to increase significantly. As master’s degree has the highest demand among inbound educational tourists in global education tourism market.
Moreover, the increasing awareness and importance of Edu-tourism is driving the market growth. New information, education styles, research techniques and good exposure to science has enabled the growth of the educational scenario across the world.
According to Future Market Insights, around 73% of revenue for global educational tourism market is generated by the age group of 19-25 years.
In course type segment, master’s degree is more preferred by the customers to get better academic education, from reputed professors along with great facilities and academic resources.
Thus, customers are aiming for a highly ranked world universities which would help them to improve their language & communication skills, and helps students to stand out on the job market.
In education type segment, post graduate is more preferred by the students as having a period spent studying abroad or having attended international seminars gives a positive impression to the employers.
A well-travelled person who is open to different cultures and different points of view, and who has the ability to be independent and is likely to possess valuable language skills, can be a valuable employee. These are the some of the major factors propelling the growth of the educational tourism market.
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The players are primarily engaged to establish a new standard for education and international development organizations and social enterprises. Further, several players run National Scholarship Programs (NSP) worldwide to enable and fund local nationals to participate in their programs and receive all relevant training.
Moreover, the players are adopting a virtual and online approach to connect with potential people/students. For instance, GVI Company provides virtual internship program and online classes. This approach helps the company to attract more people.
|Forecast Period||2021 to 2031|
|Historical Data Available for||2016 to 2020|
|Market Analysis||USD Million for Value|
|Key Regions Covered||North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa|
|Key Countries Covered||USA, Canada, Germany, UK, France, Italy, Spain, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa|
|Key Segments Covered (% of Demand)||Tourism Type, Purpose of Visit, Age Group, Education Type, Type of Occupation, Course Type, and Region|
|Key Companies Profiled||
|Report Coverage||Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives|
|Customization & Pricing||Available upon Request|
By Age Group (% of Demand):
By Education Type (% of Demand):
By Type of Occupation (% of Demand):
By Course Type (% of Demand):
By Region (% of Demand):
1. Executive Summary 1.1. Global Market Outlook 1.1.1. Who Is Travelling? 1.1.2. How Much Do They Spend? 1.1.3. Direct Contribution of Travel & Tourism To GDP 1.1.4. Direct Contribution of Travel & Tourism To Employment 1.2. Tourism Evolution Analysis 1.3. FMI Analysis and Recommendations 2. Market Introduction 2.1. Global Educational Tourism Market Outlook 2.1.1. Total Spending (US$ Bn) and Forecast (2021-2031) 2.1.2. Number of Educational Tourists and Forecast (2021-2031) 2.1.3. Total Spending Y-o-Y Growth Projections (2021-2031) 2.1.4. Number of Educational Tourists Y-o-Y Growth Projections 2.2. Market Evolution of Global Educational Tourism 2.3. Global Educational Tourism- Value Chain Analysis 2.4. Global Education Tourism Industry- Pricing Analysis 2.4.1. Worldwide Educational Course Prices 2.5. Global Educational Tourism- Porter’s Five Forces Analysis 2.6. Global Educational Tourism- PESTLE Analysis 3. Global Tourism Industry Analysis 3.1. Tourism Industry Overview 3.1.1. Travel & Tourism Industry Contribution To Global GDP 126.96.36.199. Business Spending v/s Leisure Spending 188.8.131.52. Domestic v/s Foreign 184.108.40.206. Direct, Indirect, and Induced 3.1.2. Travel Sector Contribution To Global Overall Employment 3.1.3. Travel & Tourism Growth Rate 3.1.4. Foreign Visitor Exports As Percentage of Total Exports 3.1.5. Capital Investment In Travel & Tourism Industry 3.1.6. Different Components of Travel & Tourism 3.1.7. Global Tourism Arrivals And Receipts, 2018 3.2. Tourism Impacts Analysis 3.2.1. Economy Impacts 3.2.2. Social & Cultural Impacts 3.2.3. Environmental Impacts 3.2.4. Services 3.2.5. Others 4. Educational Tourism, a New Opportunity for the Industry 4.1. Various Stages of Educational Tourism 4.1.1. The Industrial Stage 4.1.2. The Fragmented Stage 4.1.3. The Benchmark Stage 4.1.4. The Mature Stage 4.2. Integrated Operational Model- Interaction of Educational & Tourism Activities 4.3. The 3 E’s of Education Tourism Learning 4.4. Educational Tourism: Strategy for Sustainable Tourism Development 5. World Top Educational Tourist Destinations (% of Demand) 5.1. United States 5.2. United Kingdom 5.3. Australia 5.4. France 5.5. Germany 5.6. Russia 5.7. Canada 5.8. Japan 5.9. Hong Kong 5.10. New Zealand 6. Top Universities – Global Analysis 6.1. University of California—Berkeley 6.2. Stanford University 6.3. Massachusetts Institute of Technology 6.4. Harvard University 6.5. Others 7. Key Risk and Success Factors 7.1. COVID-19 Risk Factor Assessment 7.1.1. Change in Inbound and Outbound Travel Footfall 220.127.116.11. Before and After COVID-19 Crisis 18.104.22.168. Before and after SARS Pandemic 22.214.171.124. Before and After Sub-prime Crisis – 2008 126.96.36.199. Change in Tourist Footfall Post Recovery Period (After Each Crisis) 7.1.2. Impact on Luxury Hotel Receipt Value (US$ Mn) 188.8.131.52. Likely Loss of Value in 2020 184.108.40.206. Mid-term and Long Term Forecast 220.127.116.11. Quarter by Quarter Dip and Recovery Assessment 7.1.3. Anticipated Tourist Footfall and Receipt Value Recovery Curve 18.104.22.168. Likelihood of U-Shape Recovery 22.214.171.124. Likelihood of L-Shape Recovery 7.1.4. Recovery Period Assessment by Key Countries 8. Global Educational Tourism Market Dynamics 8.1. Market Drivers & Opportunities 8.1.1. Inter-connectedness of The World Through Business Ventures Across International Boundaries 8.1.2. Destinations Across The Globe are More Accessible Owing To More & Affordable Modes of Transportation 8.1.3. Worldwide Countries Are Focusing on Tourism As A Development Strategy 8.1.4. Increasing Government Initiatives To Boost Country As A Destination For Education Tourism 8.1.5. Authentic Places Are Important To Understanding History And Culture 8.1.6. Tourist Are Travelling Worldwide To Experience The Places, Artifacts, & Activities 8.1.7. Rising Population & Higher Disposable Income Drive Quality Education 8.1.8. Rise In Specialization Among Tourists 8.1.9. Schools Opened by Private Partners Attracts More students 8.1.10. A Tool of Economic Development 8.1.11. Growing Demand For High Standards 8.1.12. Education & Motivation Plays a Significant Factor Driving The Tourism Market 8.2. Challenges in Educational Tourism Market 8.2.1. Lack of Institutional Tie-ups Among Various Players In The Developing Countries 8.2.2. Lack of Proper Safety & Security Facilities In Developing Countries 8.2.3. Poor Infrastructure In Developing Countries 8.2.4. Others 8.3. Macro-Economic Factors 8.4. Forecast Factors 9. Categorizing of Global Educational Tourism Market 9.1. Introduction/ Key Findings 9.2. Current Market Analysis By Age Group (% of Demand) 9.2.1. Less Than 12 Years 9.2.2. 13-18 Years 9.2.3. 19-25 Years 9.2.4. 26-40 Years 9.2.5. 41-55 Years 9.3. Current Market Analysis By Education Type (% of Demand) 9.3.1. Primary 9.3.2. Secondary 9.3.3. College 9.3.4. Post Graduate 9.4. Current Market Analysis By Type of Occupation (% of Demand) 9.4.1. Students 9.4.2. Scholar 9.4.3. Teachers 9.4.4. Government Officials 9.4.5. Corporation Managers 9.4.6. Enterprise Owners 9.4.7. Workers 9.4.8. Others 9.5. Current Market Analysis By Course Type (% of Demand) 9.5.1. Master Degree 9.5.2. Secondary Education 9.5.3. Primary Education 9.6. Current Market Analysis By Region (% of Demand) 9.6.1. North America 9.6.2. Latin America 9.6.3. Europe 9.6.4. South Asia 9.6.5. East Asia 9.6.6. Oceania 9.6.7. Middle East & Africa 9.7. Key Findings, By Each Category 10. Categorizing of North America Educational Tourism Market 10.1. Current Market Analysis By Country (% of Demand) 10.1.1. U.S. 10.1.2. Canada 10.2. Current Market Analysis By Age Group (% of Demand) 10.2.1. Less Than 12 Years 10.2.2. 13-18 Years 10.2.3. 19-25 Years 10.2.4. 26-40 Years 10.2.5. 41-55 Years 10.3. Current Market Analysis By Education Type (% of Demand) 10.3.1. Primary 10.3.2. Secondary 10.3.3. College 10.3.4. Post Graduate 10.4. Current Market Analysis By Type of Occupation (% of Demand) 10.4.1. Students 10.4.2. Scholar 10.4.3. Teachers 10.4.4. Government Officials 10.4.5. Corporation Managers 10.4.6. Enterprise Owners 10.4.7. Workers 10.4.8. Others 10.5. Current Market Analysis By Course Type (% of Demand) 10.5.1. Master Degree 10.5.2. Secondary Education 10.5.3. Primary Education 11. Categorizing of Latin America Educational Tourism Market 11.1. Current Market Analysis By Country (% of Demand) 11.1.1. Brazil 11.1.2. Argentina 11.1.3. Mexico 11.1.4. Rest of Latin America 11.2. Current Market Analysis By Age Group (% of Demand) 11.2.1. Less Than 12 Years 11.2.2. 13-18 Years 11.2.3. 19-25 Years 11.2.4. 26-40 Years 11.2.5. 41-55 Years 11.3. Current Market Analysis By Education Type (% of Demand) 11.3.1. Primary 11.3.2. Secondary 11.3.3. College 11.3.4. Post Graduate 11.4. Current Market Analysis By Type of Occupation (% of Demand) 11.4.1. Students 11.4.2. Scholar 11.4.3. Teachers 11.4.4. Government Officials 11.4.5. Corporation Managers 11.4.6. Enterprise Owners 11.4.7. Workers 11.4.8. Others 11.5. Current Market Analysis By Course Type (% of Demand) 11.5.1. Master Degree 11.5.2. Secondary Education 11.5.3. Primary Education 12. Categorizing of Europe Educational Tourism Market 12.1. Current Market Analysis By Country (% of Demand) 12.1.1. U.K. 12.1.2. Germany 12.1.3. France 12.1.4. Italy 12.1.5. Spain 12.1.6. Russia 12.1.7. Rest of Europe 12.2. Current Market Analysis By Age Group (% of Demand) 12.2.1. Less Than 12 Years 12.2.2. 13-18 Years 12.2.3. 19-25 Years 12.2.4. 26-40 Years 12.2.5. 41-55 Years 12.3. Current Market Analysis By Education Type (% of Demand) 12.3.1. Primary 12.3.2. Secondary 12.3.3. College 12.3.4. Post Graduate 12.4. Current Market Analysis By Type of Occupation (% of Demand) 12.4.1. Students 12.4.2. Scholar 12.4.3. Teachers 12.4.4. Government Officials 12.4.5. Corporation Managers 12.4.6. Enterprise Owners 12.4.7. Workers 12.4.8. Others 12.5. Current Market Analysis By Course Type (% of Demand) 12.5.1. Master Degree 12.5.2. Secondary Education 12.5.3. Primary Education 13. Categorizing of East Asia Educational Tourism Market 13.1. Current Market Analysis By Country (% of Demand) 13.1.1. China 13.1.2. Japan 13.1.3. South Korea 13.2. Current Market Analysis By Age Group (% of Demand) 13.2.1. Less Than 12 Years 13.2.2. 13-18 Years 13.2.3. 19-25 Years 13.2.4. 26-40 Years 13.2.5. 41-55 Years 13.3. Current Market Analysis By Education Type (% of Demand) 13.3.1. Primary 13.3.2. Secondary 13.3.3. College 13.3.4. Post Graduate 13.4. Current Market Analysis By Type of Occupation (% of Demand) 13.4.1. Students 13.4.2. Scholar 13.4.3. Teachers 13.4.4. Government Officials 13.4.5. Corporation Managers 13.4.6. Enterprise Owners 13.4.7. Workers 13.4.8. Others 13.5. Current Market Analysis By Course Type (% of Demand) 13.5.1. Master Degree 13.5.2. Secondary Education 13.5.3. Primary Education 14. Categorizing of South Asia Educational Tourism Market 14.1. Current Market Analysis By Country (% of Demand) 14.1.1. India 14.1.2. Thailand 14.1.3. Indonesia 14.1.4. Rest of South Asia 14.2. Current Market Analysis By Age Group (% of Demand) 14.2.1. Less Than 12 Years 14.2.2. 13-18 Years 14.2.3. 19-25 Years 14.2.4. 26-40 Years 14.2.5. 41-55 Years 14.3. Current Market Analysis By Education Type (% of Demand) 14.3.1. Primary 14.3.2. Secondary 14.3.3. College 14.3.4. Post Graduate 14.4. Current Market Analysis By Type of Occupation (% of Demand) 14.4.1. Students 14.4.2. Scholar 14.4.3. Teachers 14.4.4. Government Officials /p> 14.4.5. Corporation Managers 14.4.6. Enterprise Owners 14.4.7. Workers 14.4.8. Others 14.5. Current Market Analysis By Course Type (% of Demand) 14.5.1. Master Degree 14.5.2. Secondary Education 14.5.3. Primary Education 15. Categorizing of Oceania Educational Tourism Market 15.1. Current Market Analysis By Country (% of Demand) 15.1.1. Australia 15.1.2. New Zealand 15.2. Current Market Analysis By Age Group (% of Demand) 15.2.1. Less Than 12 Years 15.2.2. 13-18 Years 15.2.3. 19-25 Years 15.2.4. 26-40 Years 15.2.5. 41-55 Years 15.3. Current Market Analysis By Education Type (% of Demand) 15.3.1. Primary 15.3.2. Secondary 15.3.3. College 15.3.4. Post Graduate 15.4. Current Market Analysis By Type of Occupation (% of Demand) 15.4.1. Students 15.4.2. Scholar 15.4.3. Teachers 15.4.4. Government Officials 15.4.5. Corporation Managers 15.4.6. Enterprise Owners 15.4.7. Workers 15.4.8. Others 15.5. Current Market Analysis By Course Type (% of Demand) 15.5.1. Master Degree 15.5.2. Secondary Education 15.5.3. Primary Education 16. Categorizing of MEA Educational Tourism Market 16.1. Current Market Analysis By Country (% of Demand) 16.1.1. GCC Countries 16.1.2. North Africa 16.1.3. South Africa 16.1.4. Turkey 16.1.5. Rest of MEA 16.2. Current Market Analysis By Age Group (% of Demand) 16.2.1. Less Than 12 Years 16.2.2. 13-18 Years 16.2.3. 19-25 Years 16.2.4. 26-40 Years 16.2.5. 41-55 Years 16.3. Current Market Analysis By Education Type (% of Demand) 16.3.1. Primary 16.3.2. Secondary 16.3.3. College 16.3.4. Post Graduate 16.4. Current Market Analysis By Type of Occupation (% of Demand) 16.4.1. Students 16.4.2. Scholar 16.4.3. Teachers 16.4.4. Government Officials 16.4.5. Corporation Managers 16.4.6. Enterprise Owners 16.4.7. Workers 16.4.8. Others 16.5. Current Market Analysis By Course Type (% of Demand) 16.5.1. Master Degree 16.5.2. Secondary Education 16.5.3. Primary Education 17. Social Media Sentimental Analysis 17.1. Social Media Platforms Preferred 17.1.1. Facebook 17.1.2. YouTube 17.1.3. Instagram 17.1.4. Twitter 17.1.5. Linkedin 17.1.6. Pinterest 17.1.7. Google+ 17.1.8. Others 17.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions 17.3. Trending #Hashtags 17.4. Social Media Platform Mentions (% of Total Mentions) 17.5. Region-Wise Social Media Mentions (% of Total Mentions) 17.6. Trending Subject Titles 18. Competition Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Competition Deep Dive 18.3.1. Meridean Overseas 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.2. GVI Company 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.3. Global Volunteers 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.4. Capital Tours, Inc. 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.5. EF Educational Tours 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.6. Road Scholar 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.7. AAI Edutourz 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.8. ACIS Educational Tours 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.9. GoIreland 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.10. Qadri International Education Consultancy 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.11. Intelligent Partners 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.12. Futures Abroad 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.13. ProEd DMCC 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.14. Education Resources Network (ERN) 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.15. Education Zone 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.16. Fact 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.17. IQ Education Consultants 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.18. M.K.H Consultancy Services 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 18.3.19. Stratix Consultants 126.96.36.199. Overview 188.8.131.52. Service Portfolio 184.108.40.206. Strategy Overview/campaigns 18.3.20. Others (As Per Request) 220.127.116.11. Overview 18.104.22.168. Service Portfolio 22.214.171.124. Strategy Overview/campaigns 19. Assumptions and Acronyms Used 20. Research Methodology
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