Educational Toy Market Outlook for 2024 to 2034

The educational toy market is expected to expand at a CAGR of 9.50%. The market value is projected to increase from US$ 56,312.10 million in 2024 to US$ 1,39,554.3 million by 2034. The educational toy industry share was valued at US$ 51,567.90 million at the end of 2023.

Atrribute Details
Educational Toy Market Size, 2024 US$ 56,312.10 million
Projected Market Size, 2034 US$ 1,39,554.3 million
Value-based CAGR (2024 to 2034) 9.50%

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Top Trends Impacting Market Demand for Educational Toys

  • Market entrants are expected to leverage the rising shift toward eco-friendly educational toys by launching toys made of green materials like cardboard, sugarcane, and bamboo. This trend resolves the disposability issue concerning second-hand and out-of-date toys.
  • Leading manufacturers are focusing on the safety and durability of these toys to expand their scope in the global market. Players are designing products keeping in mind the strength and vigor required by these toys to endure use and abuse in the hands of children.
  • Industry participants are required to comply with government rules and regulations to increase their acceptance in the market. For instance, manufacturers based in the United States are required to adhere to a necessary list of rules and regulations mentioned under ASTM F963, which is short for Standard Consumer Safety Specification for Toy Safety.
  • Rising curiosity for smart toys that feature high-tech innovations among an expanding tech-savvy customer base is lifting the market. These toys are embedded with sensors and onboard electronics to make them intelligent. Consumers are willing to pay a premium for these toys due to their convenience of use and personalized instructive approach.

Historical Analysis and Future Outlook of the Educational Toy Industry

Attributes Details
Historical Market Value (2019) US$ 36,801.40 million
Educational Toy Market Size (2023) US$ 51,567.90 million
Historical CAGR (2019 to 2023) 8.8%

The educational toy market registered a CAGR of 8.8% from 2019 to 2023. The market rose from US$ 36,801.40 million in 2019 to US$ 51,567.90 million in 2023. Growth factors that supplemented market expansion are as follows:

  • Surging adoption of smart toys that stimulate learning and cognition development
  • Increasing demand for STEM toys to boost creativity and problem-solving capabilities among children. These toys are effective in increasing brain power by interestingly engaging the children
  • Rising parents who are concerned about preparing their kids for future obstacles are likely to contribute to increased sales of educational toys

Sales of educational toys are projected to speed up at a CAGR of 9.5% through 2034. In 2024, the market is estimated to be valued at US$ 56,312.10 million. The market is projected to gain a market share of US$ 1,39,554.3 million by 2034. Top trends driving market growth are as follows:

  • Rising government support to promote indigenous toys is projected to raise employment opportunities for artisans
  • Massive online sales of educational toys indicate shifting consumer demand toward digital platforms to compare and analyze the price and attributes of these toys, before buying them online. Players are thus optimizing their websites or tying up with eCommerce partners to enhance user experience and reduce bounce rate.
Historical CAGR (2019 to 2023) 8.80%
Forecast CAGR (2024 to 2034) 9.50%
Sudip Saha
Sudip Saha

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Country-wise Insights

Country CAGR (2024 to 2034)
United States 9.30%
Germany 9.70%
China 9.90%
India 10.10%
Australia 10.40%

The United States to Hold a Significant Share in the Regional Market

The United States is an important market for educational toys within North America. The country is anticipated to record a significant CAGR of 9.30% through 2034. Top factors consolidating market’s position on the global platform are as follows:

  • Increasing perception about the value of early childhood education among parents residing in the United States.
  • Active industry players are launching innovative and intriguing educational toys to promote cognitive development among children. For instance, toy packages like Osmo Genius Starter Kit and LEGO education sets enjoy significant popularity. Their demand relies on their developmental benefits and educational value among parents.

Germany to Emerge as a Salient Educational Toy Market in Europe

In Europe, the market in Germany is anticipated to accelerate at a CAGR of 9.70% through 2034. Germany forms an important market within Europe, driven by constant research activities and demand for intellect-boosting toys. Other factors propelling demand for educational toys are as follows:

  • Growing popularity of eco-friendly products among parents and educators is impacting product sales. Greener products find high uptake among discerning population due to health issues posed by synthetic materials. On that score, startups are entering the German landscape to try their luck with green educational toy business.
  • Parents in Germany are emphasizing problem-solving skills and creativity to make their offspring future-ready. This factor has been instrumental in raising the popularity of STEM toys and driving up product sales.

Production and Export of Children's Toys Driving the Market in China

The China educational toy market has been estimated to record a CAGR of 9.90%, slightly behind India’s growth rate. Key factors augmenting product sales are as follows:

  • Promising growth prospects as population in China continues to climb.
  • Significant production and export of children's toys are projected to raise revenue of leading manufacturers in China. The growing industrial activities post the lockdown has been instrumental in bringing the sales of toys in the country back to normal.
  • Uprooting of one-child policy in China is also a significant element that is influencing sales of educational toys in the country.

Manufacturers in India Capitalizing on the Increasing Popularity of STEM Toys

In Asia Pacific, India is emerging as a significant market for educational toys. The market in India is predicted to rise at a CAGR of 10.10% through 2034. Increasing investments in the country are leading toward market development. Market dynamics in India are as follows:

  • Learning and education toys in India are witnessing considerable government support. This is further augmented by surging demand to increase domestic toy manufacturing to meet unsatiated demand.
  • Increasing efforts by Government of India (GoI) to promote the indigenous toy industry is expected to increase the market value of these toys. In February 2023, the Ministry of MSME implemented different schemes to provide credit support for new enterprise creation, skill development, technology upgradation, etc. One such scheme that approved 19 toy clusters is Scheme of Funds for Regeneration of Traditional Industries (SFURTI).

Investors and Stakeholders Eyeing the market in Australia to Gain Higher Profits

The Australia educational toy market is anticipated to surge at an accelerated pace of 10.40% through 2034. The top factors that are contributing to product sales in Australia are as follows:

  • Integration of the latest technology in educational toys is boosting the learning process by increasing interaction and engagement. These toys are gaining popularity owing to their technology-driven features, which combine play and educational content. Thus, making learning fun.
  • Market players are responding to the emerging trends of sustainable educational toys by developing and advertising eco-friendly and socially responsible products. Green toys are developed via eco-conscious manufacturing and distribution practices, as well as sustainable materials.

Category-wise Insights

Games and Puzzles Acquire a Sizeable Share in Educational Toy Market

Leading Product Type Games and Puzzles
Market Share (2024) 19.90%

The games and puzzles segment is expected to acquire a market share of 19.90% in 2024. A rising number of parents are opting for games and puzzles to promote spatial awareness, problem-solving skills, and nurture creativity. These educational toys encourage early childhood development. Some commonly purchased games and puzzles include LEGO, Maze Magnetic Game, HABA Town, etc.

Higher Sales of Educational Toys through Toy Stores

Leading Sales Channel Toy Stores
Market Share (2024) 26.70%

The toy stores segment is projected to account for a prominent share of 26.70% in 2024. Their attractiveness lies in their trained staff, who are knowledgeable about toy features and functions and appropriately recommend parents to make purchase decisions.

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Top Tactics of Leading Players to Stay Ahead of the Competition

Manufacturers of learning and educational toys are competing against small and large-scale players to enhance their position in the market. Leading players are employing tactics like mergers and acquisitions, innovation, product launches, and promotions to stay ahead in the market. The latest developments in the educational toy market are as follows:

  • In July 2022, Mattel and Elon Musk’s SpaceX collaborated to debut a line of space-themed toys under its Matchbox brand.
  • In June 2021, Melissa & Doug reportedly announced the launch of Timeless Toys, which is a new marketing campaign. This move is intended to increase its visibility among parents and make them familiar with their products via digital platforms like YouTube, Hulu, and Amazon.

Prominent Companies in the Educational Toy Market

  • The Lego World
  • Hasbro
  • Ravensburger
  • Melissa & Doug
  • Mattel
  • Spin Master
  • VTech Holdings Limited
  • Osmo (by Tangible Play
  • Sphero, Inc.
  • MindWare, Inc.
  • Fat Brain Toys, LLC.
  • Others

Key Market Segments Covered in Global Educational Toy Market Research

By Product:

  • Building and Construction Sets
  • Role Play Toys
  • Art and Craft Kit
  • STEM Toys
  • Games and Puzzles
  • Musical Toys/Instruments
  • Others

By Age:

  • Toddlers (1-3 years)
  • Preschoolers (3-5 years)
  • Kindergarten (5 years and above)

By Sales Channel:

  • Online
  • Offline
    • Toy Stores
    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Others

By Region:

  • North America
  • Latin America
  • East Asia
  • South Asia and Pacific
  • Western Europe
  • Eastern Europe
  • Middle East and Africa

Frequently Asked Questions

How Big is the Educational Toy Market?

The educational toy market is estimated to be worth US$ 56,312.10 million in 2024.

What is the Growth Potential of the Educational Toy Market?

The market is predicted to expand at a CAGR of 9.50% through 2034.

What is the Expected Size of the Educational Toy Market?

The market is anticipated to account for US$ 1,39,554.3 million by 2034.

Which Country Offers High Growth Prospects for Educational Toys in the Market?

Australia is predicted to provide lucrative growth opportunities in the market.

Which Sales Channel Significantly Contributes to Market Growth?

Toy stores facilitate higher sales of educational toys in the market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2024 to 2034
        5.3.1. Arts & Crafts
        5.3.2. Role Play
        5.3.3. Games & Puzzles
        5.3.4. Motor Skills
        5.3.5. Musical Toys
        5.3.6. Stem Toys
        5.3.7. Other Toys
    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Age Group, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Age Group, 2024 to 2034
        6.3.1. Up to 4 Years
        6.3.2. Between 4 and 8 Years
        6.3.3. Above 8 Years
    6.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034
        7.3.1. Supermarkets & Hypermarkets
        7.3.2. Specialty Stores
        7.3.3. E-commerce
        7.3.4. Others
    7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. USA.
            9.2.1.2. Canada
        9.2.2. By Type
        9.2.3. By Age Group
        9.2.4. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Age Group
        9.3.4. By Distribution Channel
    9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Type
        10.2.3. By Age Group
        10.2.4. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Age Group
        10.3.4. By Distribution Channel
    10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Type
        11.2.3. By Age Group
        11.2.4. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Age Group
        11.3.4. By Distribution Channel
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Type
        12.2.3. By Age Group
        12.2.4. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Age Group
        12.3.4. By Distribution Channel
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Type
        13.2.3. By Age Group
        13.2.4. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Age Group
        13.3.4. By Distribution Channel
    13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Type
        14.2.3. By Age Group
        14.2.4. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By Age Group
        14.3.4. By Distribution Channel
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Type
        15.2.3. By Age Group
        15.2.4. By Distribution Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Type
        15.3.3. By Age Group
        15.3.4. By Distribution Channel
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA.
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2023
            16.1.2.1. By Type
            16.1.2.2. By Age Group
            16.1.2.3. By Distribution Channel
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2023
            16.2.2.1. By Type
            16.2.2.2. By Age Group
            16.2.2.3. By Distribution Channel
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2023
            16.3.2.1. By Type
            16.3.2.2. By Age Group
            16.3.2.3. By Distribution Channel
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2023
            16.4.2.1. By Type
            16.4.2.2. By Age Group
            16.4.2.3. By Distribution Channel
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2023
            16.5.2.1. By Type
            16.5.2.2. By Age Group
            16.5.2.3. By Distribution Channel
    16.6. UK
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2023
            16.6.2.1. By Type
            16.6.2.2. By Age Group
            16.6.2.3. By Distribution Channel
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2023
            16.7.2.1. By Type
            16.7.2.2. By Age Group
            16.7.2.3. By Distribution Channel
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2023
            16.8.2.1. By Type
            16.8.2.2. By Age Group
            16.8.2.3. By Distribution Channel
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2023
            16.9.2.1. By Type
            16.9.2.2. By Age Group
            16.9.2.3. By Distribution Channel
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2023
            16.10.2.1. By Type
            16.10.2.2. By Age Group
            16.10.2.3. By Distribution Channel
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2023
            16.11.2.1. By Type
            16.11.2.2. By Age Group
            16.11.2.3. By Distribution Channel
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2023
            16.12.2.1. By Type
            16.12.2.2. By Age Group
            16.12.2.3. By Distribution Channel
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2023
            16.13.2.1. By Type
            16.13.2.2. By Age Group
            16.13.2.3. By Distribution Channel
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2023
            16.14.2.1. By Type
            16.14.2.2. By Age Group
            16.14.2.3. By Distribution Channel
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2023
            16.15.2.1. By Type
            16.15.2.2. By Age Group
            16.15.2.3. By Distribution Channel
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2023
            16.16.2.1. By Type
            16.16.2.2. By Age Group
            16.16.2.3. By Distribution Channel
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2023
            16.17.2.1. By Type
            16.17.2.2. By Age Group
            16.17.2.3. By Distribution Channel
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2023
            16.18.2.1. By Type
            16.18.2.2. By Age Group
            16.18.2.3. By Distribution Channel
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2023
            16.19.2.1. By Type
            16.19.2.2. By Age Group
            16.19.2.3. By Distribution Channel
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2023
            16.20.2.1. By Type
            16.20.2.2. By Age Group
            16.20.2.3. By Distribution Channel
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2023
            16.21.2.1. By Type
            16.21.2.2. By Age Group
            16.21.2.3. By Distribution Channel
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2023
            16.22.2.1. By Type
            16.22.2.2. By Age Group
            16.22.2.3. By Distribution Channel
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2023
            16.23.2.1. By Type
            16.23.2.2. By Age Group
            16.23.2.3. By Distribution Channel
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Type
        17.3.3. By Age Group
        17.3.4. By Distribution Channel
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Mattel
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. LEGO System A/S
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Melissa & Doug
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Ravensburger 
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. The Simba Dickie Group
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. TOMY
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. JAKKS Pacific, Inc.
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. GoldLok Toys
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. WowWee Group Limited
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. CocoMoco Kids
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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