An Incisive, In-depth Analysis on the Male Sex Toys Market
This study offers a comprehensive, 360 degree analysis on the Male Sex Toys market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Male Sex Toys market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Global Male Sex Toys Market to Reach ~US$ 31,699 Mn by 2029
The global male sex toys market is projected to reach ~US$ 31,699 Mn by the end of 2029. The market was valued at ~US$ 15,380 Mn in 2019. If these figures hold true, the market will exhibit a CAGR of ~7.5% between 2019 and 2029. Regionally, North America is expected dominate the market. However during the forecast period, East Asia will exhibit more lucrative growth opportunities. In terms of product type, the market can be classified into male masturbators, cock rings, penis sleeves, male prostate toys, sex doll toys, penis enhancement toys and others.
Female Sex Toys to Witness Highest Growth
By demographics, male consumers holds most of the market share as compared to female consumers. However, female consumers are expected to expand at highest CAGR during the forecast. Innovation and efficient marketing of these products are considered as one of the growth reasons. At present, manufacturers are currently focusing on female consumers which are expected to expand at higher CAGR owing to growing interest for sex toys among female. Advancement of technology and growing desire to enhance sexual experience led the market for higher sales. Furthermore, variety of products availability in online platform is also boost the sales of sex toys market. Growing popularity of vibrators, anal beads, and penile rings has increased the market to another height.
By Product Type
- Male Masturbators
- Cock Rings
- Penis Sleeves
- Male Prostate Toys
- Sex Doll Toys
- Penis Enhancement Toys
By Price Range
- Premium/ Luxury
- Mid-Range/ Economy
By Sales Channel
How will Growth Unfold?
Male sex toys market is primarily dominated by North America market owing to owing to the presence of numerous male sex toys manufacturers and retailers. According to an independent study conducted in the U.S. in 2019, 53% of Americans are using adult toy. The growing desire of sex and availability of product has made North America the top market in the global male sex toys market. The Europe male sex toys market holds the second largest share in the global market while East Asia holds comparatively lower market share in the global market. However, growing sales and major presence of Chinese and Japanese manufacturer I the region is anticipated to register highest CAGR during the forecast. China has more than 1,000 manufacturing units, which also provides Original Equipment Manufacturing (OEM) services to some of the leading brands in the industry. Moreover, technologically advanced products, such as lifelike sex dolls, built along with artificial intelligence by companies in China and Japan have revolutionized sexual experience for individuals. Presence of one of the top brands in the industry LELO, LoveHoney, and Fun Factory has made Europe second largest male sex toys market across the globe.
Key Research Findings
- The global Male Sex Toys market witnessing moderate growth will expand at a CAGR of 7.5% over 2019-2029
- Market of Male Sex Toys is growing due to desire of sex and availability of product and safety purpose.
- Moreover, there are safety regulations for the sex toy industry, which allows the manufactures to develop new products without any restrictions of reporting
- People are open about discussing their sexual needs and are using various products such as sex toys and personal lubricants to enhance their sexual experience.
- East Asia and South Asia would remain at the driver’s seat in the Male Sex Toys market, with dominant developed markets of the North America and Europe
Key Factor Shaping Male Sex Toys Market
Increasing sells through E-commerce platform
The major sale is done through E-commerce, Drug stores, specialty stores, and mass merchandiser. With the increasing presence of online retailers, these products are not out of reach for customers looking to enhance their sexual experience. E-commerce platforms are making discrete and personalized delivery, thus making it easier for customers to make frequent purchases. As on online platform they discounts and new offers, which attracts new consumer and help market grow at a good pace. E-commerce also provides quick delivery and branded products, which helps satisfy the customer and increasing the market and even entering the new potential market across the globe.
Innovation and New products
Innovation and New product launch to resonate with the growing demand from various countries or regions. In April 2017, We-Vibe, a Canadian manufacturer, launched its two-way controlled We-Connect app that was made available free of cost on Apple and Android devices.
The global Male Sex Toys market represents a fairly consolidated competition landscape, where the majority of key players maintain their strategic focus on product innovation, for instance, In February 2017, LoveHoney launched Fifty Shades Darker Pleasure Collection. The collection had a variety of sex toys designed with temperature response material for an enhanced sexual experience.
COVID-19 impact on demand for Shaping Male Sex Toys Market
Due to the breakdown of COVID-19, all the market and industry have been affected and the economies around the globe have seen a downfall. The male sex toy market has also taken a hit and the demand for such products has decreased. The demand for this product was growing at a good pace but due to the breakdown of this virus, the market has declined. As the manufacturing and distribution units have been closed the market growth has been affected on a larger scale.
But as the pandemic is over demand for this product is growing to rise and the expected CAGR for the period is to be reached. Sex toy manufacturers offer a variety of products for all age groups, Moreover, there are no safety regulations for the sex toy industry, which allows the manufactures to develop products without any restrictions of reporting the material or chemical used in the products. So the market of male sex toys is going to witness growth after the COVID-19 pandemic is over.
- Some of the leading players operating in the Male Sex Toys market are BMS Factory, Trojan, Doc Johnson, Fun Factory, LELO, Lifestyle, LovHoney, Luvu Brands, Durex, , Crystal Delights, Je Joue, Jimmyjane, Tantus, Reliable, Suction, and others
- One of the growing trends in the sexual wellness industry is the adoption of cutting-edge technology for development of innovative products.
- Liberalization, penetration of social media, and influence of pop culture are increasing awareness about the importance of sexual health.
- Baby boomers as well as Gen Y are more open to using sexual toys, which is anticipated to boost growth of global sex toy market.
Base year considered
Actual estimates/Historical data
2015 - 2019
2019 - 2029
Value (USD) 31,700 Mn
Product Type, Price Range, Sales Channel and Region
North America, Latin America, Europe, East Asia, South Asia, Oceania and MEA
BMS Factory, Trojan, Doc Johnson, Fun Factory, LELO, Lifestyle, LovHoney, Luvu Brands, Durex, Tenga, Adam & Eve, Aneros, Bad Dragon, Crystal Delights, Je Joue, Jimmyjane, Tantus, Reliable, Suction, and others
Revenue forecast, company share, competitive landscape, growth factors, and trends
Male Sex Toys Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029
A recent market study published by Future Market Insights on the male sex toys market offers global industry analysis for 2014-2018 & opportunity assessment for 2019-2029. The study offers a comprehensive assessment of male sex toys market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
The global male sex toys market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Chapter 01 - Executive Summary
The executive summary of the male sex toys market includes the market country analysis, opportunity assessment, and recommendations on the global male sex toys market.
Chapter 02 - Market Overview
Readers can find the detailed segmentation and definition of the male sex toys market in this chapter, which will help them understand basic information about the male sex toys market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the male sex toys market report. The associated industry assessment of the male sex toys market is carried out in this section. The macroeconomic factors affecting growth of the male sex toys market are provided in this section and the impact of these macroeconomic indicators on the male sex toys market is analyzed. The technological advancements in the male sex toys market is also provided. The drivers and restraints impacting the growth of the male sex toys market are explained in this chapter. Opportunities and ongoing trends in the male sex toys market are also comprehensively discussed.
Chapter 03 - Global Male Sex Toys Market Analysis 2014-2018 and Forecast 2019-2029
This chapter includes detailed analysis of the historical male sex toys market (2014-2018), along with an opportunity analysis for the forecast period (2019-2029). This chapter provides details about the male sex toys market on the basis of product type, demographics, price range, sales channel and region. This chapter explains how the male sex toys market is anticipated to grow across North America, Latin America, Europe, East Asia, South Asia, Oceania and the Middle East and Africa.
Chapter 04 - North America Male Sex Toys Market Size and Forecast, 2014-2029
This chapter includes a detailed analysis of the growth of the male sex toys market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. This chapter provides details about the North America Male Sex Toys market on the basis of product type, demographics, price range, sales channel.
Chapter 05 - Latin America Male Sex Toys Market Analysis 2014-2018 & Forecast 2019-2029
This chapter includes a detailed analysis of the growth of the male sex toys market in the Latin America region, along with a country-wise assessment that includes the Brazil, Mexico & Rest of Latin America. This chapter provides details about the Latin America male sex toys market on the basis of product type, demographics, price range, sales channel.
Chapter 06 -Europe Male Sex Toys Market Analysis 2014-2018 & Forecast 2019-2029
Important growth prospects of the male sex toys market based on product type, demographics, price range, sales channel for all countries such as Germany, U.K., Spain, France, Italy and Rest of Europe are included in this chapter.
Chapter 07 - East Asia Male Sex Toys Market Analysis 2014-2018 & Forecast 2019-2029
This chapter includes a detailed analysis of the growth of the male sex toys market in East Asia region including the important growth prospects of the male sex toys in several countries such as China, Japan, South Kore are included in this chapter.
Chapter 08 - South Asia Male Sex Toys Market Analysis 2014-2018 & Forecast 2019-2029
This chapter includes a detailed analysis of the growth of the male sex toys market in the South Asia region, along with a country-wise assessment that includes, India, Thailand, Indonesia, and Rest of South Asia & Pacific.
Chapter 09 - Oceania Male Sex Toys Market Analysis 2014-2018 & Forecast 2019-2029
This chapter includes a detailed analysis of the growth of the male sex toys market in the Oceania region, along with a country-wise assessment that includes, Australia and New Zealand.
Chapter 10 - Middle East and Africa Male Sex Toys Market Analysis 2014-2018 & Forecast 2019-2029
This chapter offers insights into how the male sex toys market is expected to grow in major countries in the MEA region such as GCC Countries, Northern Africa, South Africa, and Rest of MEA, during the forecast period 2019-2029.
Chapter 11 - Competition Assessment
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the male sex toys market along with their market presence analysis by region and product portfolio.
Chapter 12 - Competition Deep-Dive
In this chapter, readers can find a comprehensive list of leading companies in the male sex toys market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; BMS Factory; Tenga Co., Ltd.; Fun Factory; We-Vibe and others.
Chapter 13 - Disclaimer
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the male sex toys report. This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the Male Sex Toys market.
Sources and Primary Research Splits (%)