Male Sex Toys Market

2019 Analysis and Review Male Sex Toys Market by Product Type - Male Masturbators, Cock Rings, Penis Sleeves, Male Prostate Toys, Sex Doll Toys, Penis Enhancement Toys, Others for 2019 2029

Global Male Sex Toys Market to Reach ~US$ 31,699 Mn by 2029

The global male sex toys market is projected to reach ~US$ 31,699 Mn by the end of 2029. The market was valued at ~US$ 15,380 Mn in 2019. If these figures hold true, the market will exhibit a CAGR of ~7.5% between 2019 and 2029. Regionally, North America is expected dominate the market.

However during the forecast period, East Asia will exhibit more lucrative growth opportunities. In terms of product type, the market can be classified into male masturbators, cock rings, penis sleeves, male prostate toys, sex doll toys, penis enhancement toys and others.

Female Sex Toys to Witness Highest Growth

By demographics, male consumers holds most of the market share as compared to female consumers. However, female consumers are expected to expand at highest CAGR during the forecast. Innovation and efficient marketing of these products are considered as one of the growth reasons. At present, manufacturers are currently focusing on female consumers which are expected to expand at higher CAGR owing to growing interest for sex toys among female.

Advancement of technology and growing desire to enhance sexual experience led the market for higher sales. Furthermore, variety of products availability in online platform is also boost the sales of sex toys market. Growing popularity of vibrators, anal beads, and penile rings has increased the market to another height.

By Product Type

  • Male Masturbators
  • Cock Rings
  • Penis Sleeves
  • Male Prostate Toys
  • Sex Doll Toys
  • Penis Enhancement Toys
  • Others

By Price Range

  • Premium/ Luxury
  • Mid-Range/ Economy

By Sales Channel

  • Online
  • Offline

How will Growth Unfold?

Male sex toys market is primarily dominated by North America market owing to owing to the presence of numerous male sex toys manufacturers and retailers. According to an independent study conducted in the U.S. in 2019, 53% of Americans are using adult toy. The growing desire of sex and availability of product has made North America the top market in the global male sex toys market.

The Europe male sex toys market holds the second largest share in the global market while East Asia holds comparatively lower market share in the global market. However, growing sales and major presence of Chinese and Japanese manufacturer I the region is anticipated to register highest CAGR during the forecast. China has more than 1,000 manufacturing units, which also provides Original Equipment Manufacturing (OEM) services to some of the leading brands in the industry.

Moreover, technologically advanced products, such as lifelike sex dolls, built along with artificial intelligence by companies in China and Japan have revolutionized sexual experience for individuals. Presence of one of the top brands in the industry LELO, LoveHoney, and Fun Factory has made Europe second largest male sex toys market across the globe.

Key Research Findings

  • The global Male Sex Toys market witnessing moderate growth will expand at a CAGR of 7.5% over 2019-2029
  • Market of Male Sex Toys is growing due to desire of sex and availability of product and safety purpose.
  • Moreover, there are safety regulations for the sex toy industry, which allows the manufactures to develop new products without any restrictions of reporting
  • People are open about discussing their sexual needs and are using various products such as sex toys and personal lubricants to enhance their sexual experience.
  • East Asia and South Asia would remain at the driver’s seat in the Male Sex Toys market, with dominant developed markets of the North America and Europe

Key Factor Shaping Male Sex Toys Market

Increasing sells through E-commerce platform  

The major sale is done through E-commerce, Drug stores, specialty stores, and mass merchandiser.  With the increasing presence of online retailers, these products are not out of reach for customers looking to enhance their sexual experience. E-commerce platforms are making discrete and personalized delivery, thus making it easier for customers to make frequent purchases.

As on online platform they discounts and new offers, which attracts new consumer and help market grow at a good pace. E-commerce also provides quick delivery and branded products, which helps satisfy the customer and increasing the market and even entering the new potential market across the globe.

Innovation and New products

Innovation and New product launch to resonate with the growing demand from various countries or regions. In April 2017, We-Vibe, a Canadian manufacturer, launched its two-way controlled We-Connect app that was made available free of cost on Apple and Android devices.

The global Male Sex Toys market represents a fairly consolidated competition landscape, where the majority of key players maintain their strategic focus on product innovation, for instance, In February 2017, LoveHoney launched Fifty Shades Darker Pleasure Collection. The collection had a variety of sex toys designed with temperature response material for an enhanced sexual experience.

COVID-19 impact on demand for Shaping Male Sex Toys Market

Due to the breakdown of COVID-19, all the market and industry have been affected and the economies around the globe have seen a downfall. The male sex toy market has also taken a hit and the demand for such products has decreased. The demand for this product was growing at a good pace but due to the breakdown of this virus, the market has declined. As the manufacturing and distribution units have been closed the market growth has been affected on a larger scale.

But as the pandemic is over demand for this product is growing to rise and the expected CAGR for the period is to be reached. Sex toy manufacturers offer a variety of products for all age groups, Moreover, there are no safety regulations for the sex toy industry, which allows the manufactures to develop products without any restrictions of reporting the material or chemical used in the products. So the market of male sex toys is going to witness growth after the COVID-19 pandemic is over.

Structure Analysis

  • Some of the leading players operating in the Male Sex Toys market are BMS Factory, Trojan, Doc Johnson, Fun Factory, LELO, Lifestyle, LovHoney, Luvu Brands, Durex, , Crystal Delights, Je Joue, Jimmyjane, Tantus, Reliable, Suction, and others
  • One of the growing trends in the sexual wellness industry is the adoption of cutting-edge technology for development of innovative products.
  • Liberalization, penetration of social media, and influence of pop culture are increasing awareness about the importance of sexual health. 
  • Baby boomers as well as Gen Y are more open to using sexual toys, which is anticipated to boost growth of global sex toy market.

Report Scope

  • Base year considered - 2019
  • Actual estimates/Historical data - 2015 - 2019
  • Forecast period - 2019 - 2029
  • Forecast units - Value (USD) 31,700 Mn
  • Segments covered - Product Type, Price Range, Sales Channel and Region
  • Regions covered - North America, Latin America, Europe, East Asia, South Asia, Oceania and MEA
  • Key Players - BMS Factory, Trojan, Doc Johnson, Fun Factory, LELO, Lifestyle, LovHoney, Luvu Brands, Durex, Tenga, Adam & Eve, Aneros, Bad Dragon, Crystal Delights, Je Joue, Jimmyjane, Tantus, Reliable, Suction, and others
  • Growth Driver
    • Innovation and Customized Products
    • Increasing sales through E-commerce
    • Increasing rate of penetration into new and potential market
  • Report coverage - Revenue forecast, company share, competitive landscape, growth factors, and trends

Market Segmentation

The global male sex toys market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product Type

  • Male Masturbators
  • Cock Rings
  • Penis Sleeves
  • Male Prostate Toys
  • Sex Doll Toys
  • Penis Enhancement Toys
  • Others

Demographics

  • Male
  • Female

Price Range

  • Premium/ Luxury
  • Mid-Range/ Economy

Sales Channel

  • Online
  • Offline

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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Male Sex Toys Market