Facial Product Showcase Significant CAGR of 12.3%
Facial product holds the highest share in the global male colour cosmetics market due to rising demand and awareness among men for BB creams, CC creams, face foundation, and other face products. Moreover, face products holds a significant retail space in the department stores, hypermarkets, and supermarkets. Moreover, increasing adoption of face product in the commercial sectors including saloons and increasing adoption by individuals through e-commerce channel is expected further boos the sales of male colour cosmetics products during the forecast period.
Developed Countries to Drive the Growth of Male Colour Cosmetics Market
According to FMI analysis, more than 40% of the male colour cosmetics market is driven by the developed countries in Europe and East Asia region. The high surge for fashion and men aspiration to look good in these regions results in active consumers who show immense interest in knowing about the products they use. Besides, Middle East & Africa (MEA) and Latin America are forecasted to be the emerging regions for the male colour cosmetics market.
Increasing disposable income, e-commerce penetration, and growth of commercial sector (saloon, beauty parlors, entertainment industry and others) is one of the primary factors affecting the sales of the male colour cosmetics market.
Innovation in Male Colour Cosmetics to Further Drive the Market Growth
Increasing focus on customer centric approach and rapid advancement in male colour cosmetics are factors expected to influence companies to develop novel products and adopt unique marketing strategy, which in turn, is expected to fuel the market growth in the near future. Men’s cosmetics products are mostly used in East Asia as compared to countries of Europe and North America. The South Korean and China male colour cosmetics market is quite popular for cosmetics innovation and consumer oriented products. 4VOO is a men's skin care & cosmetic's company that offers four levels of product stage for men: basic, essential, enhanced, and extra.
How Growth will Unfold
In the last few years, there has been an increased urbanization, especially in developing countries, with a large population moving from rural to urban areas. This has led to changing men attitude towards cosmetics and beauty products, increasing disposable income and thereby, leading to improved standards of living and increasing customer inclination towards fashion. These factors are expected to lead the population adopt male colour cosmetics in the near future. These are likely to support the growth of the male colour cosmetics market during the forecast period.
MALE COLOUR COSMETICS MARKET TAXONOMY
The global male colour cosmetics market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.
Product Type
- Lip Products
- Face Products
- BB Creams
- CC Creams
- Concealers
- Blotting Powder
- Beard Colour Sticks/Pens
- Face Foundations
- Eye Products
- Under Eye Cncealer
- Kohl
- Eye Linear
- Eyebrow Pencils
- Other Products
End User
- Individual
- Commercial
Nature
- Natural/Organic
- Synthetic
Price Range
- Premium
- Mass
Sales Channel
- Hypermarket/Supermarket & Others
- Speciality Stores
- Drug Stores
- Online Retail
- Department Stores
- Beauty Stores
- Multi-brand Stores
- Direct Sales
Region
- North America
- Latin America
- Europe
- South Asia & Pacific
- East Asia
- Middle East and Africa
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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