The Male Color Cosmetics Market is estimated to be valued at USD 17.57 billion in 2023 and is expected to total USD 43 billion by 2033. The adoption of male color cosmetics is likely to advance at a CAGR of 9.4% during the forecast period.
Male color cosmetics currently account for around 4%-8% share in the global cosmetics market. Along with women, men are increasingly using cosmetics in their daily life, which is helping drive demand in the global male color cosmetics market. Future Market Insights predict a comparison and review analysis of the dynamics of the male color cosmetics market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation.
Some new advances that have taken place in the market include launching innovative and multi-functional products that are anti-pollution grooming products. Consumers who are beauty and skin concerned and more attentive to the benefits of using chemical-free cosmetics are driving sales of organic and vegan cosmetics. 4VOO is a men's skincare & cosmetic company that offers four levels of product stages for men: basic, essential, enhanced, and extra.
Despite these prospects, there are some likely challenges that stay ahead for the industry, which include growing awareness about environmental and animal preservation that has prompted producers to transition to plant-based cosmetics, influencing the market growth. Cosmetic sales have also decreased because of the negative effects of chemical-based cosmetic ingredients on the body and face.
| Attributes | Details |
|---|---|
| Estimated Market Size 2023 | USD 17.57 billion |
| Projected Market Size 2033 | USD 43 billion |
| CAGR through 2023 to 2033 | 9.4% |
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Male cosmetics comprise all cosmetics targeted for men, such as skincare, haircare, makeup, body care, sun care, perfumes, and other ornamental cosmetics. The use of cosmetics has become increasingly popular among young and middle-aged men. Male color cosmetics are projected to displace female color cosmetics, contrary to popular opinion.
Men's increased interest in personal grooming and wellbeing has been a major factor in driving sales in the worldwide male color cosmetics market. Over the last decade, demand for male cosmetics has steadily increased. With the introduction of various new cosmetic items for males, the demand curve is expected to accelerate. Male color cosmetics have grown prevalent in today's world, particularly in wealthy countries.
The male color cosmetics market expanded at a CAGR of 8.7% from 2018 to 2022, and is expected to progress at a CAGR of 9.4% from 2023 to 2033. Currently, sales of male color cosmetics are worth USD 17.57 billion and are predicted to reach a valuation of USD 43 billion by 2033.
Male color cosmetics companies are likely to produce novel products and use unique marketing strategies because of an increased emphasis on a customer-centric model and quick innovation in male color cosmetics, which will fuel market expansion over the forecast period.
In comparison to Europe and North America, East Asia has the highest use of men's cosmetics. The male color cosmetics market in South Korea and China is well known for cosmetics innovation and consumer-oriented products.
Principal Consultant
Demand for more organic and natural cosmetic replacements has expanded as customers' interest in organic products has grown. Consumers who are beauty and skin concerned and more attentive to the benefits of using chemical-free cosmetics are driving sales of organic and vegan cosmetics.
To address these expectations, many manufacturers are changing to making more organic cosmetic products with colors derived from natural sources, which has a substantial impact on market growth. Furthermore, rising customer demand for cost-effective cosmetics that contain both natural and useful components is propelling market expansion.
With the help of technologies, increased spending power in expanding and emerging markets is pushing factors for generating a more appealing and attractive market for male color cosmetics.
Growing awareness about environmental and animal preservation has prompted producers to transition to plant-based cosmetics, influencing market growth. Cosmetic sales have also decreased because of the negative effects of chemical-based cosmetic ingredients on the body and face.
Numerous countries’ governments have imposed rules on resource use and environmental protection. The COVID-19 pandemic, which disrupted the cosmetics industry, also generated several hurdles for market participants.
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By 2033, the Asia Pacific region is expected to dominate the global male color cosmetics industry. The market is growing due to competition for skincare products from nations such as China, Japan, and India.
These countries' rapid economic expansion has resulted in significant lifestyle changes, resulting in increased demand for cosmetic items for the face, body, lips, and eyes. Due to North America's rapid growth in technology and high disposable income, the North America male color cosmetics market is expected to have a considerable share in the global market.
A growing interest in natural cosmetic colors has prompted producers to develop new items. This need, combined with the region's viable economic situation, is propelling the North America male color cosmetics market forward. The existence of social media influencers and digital marketing strategies through various portals is helping to promote the market in the North American region.
Large brands such as Glossier, and Kylie Cosmetics have made significant profits through social media promotions. By 2033, Europe is expected to hold a significant share in the global male color cosmetics market. This increase can be attributed to the growing demand for male cosmetics. Because of shifting consumer habits, premium cosmetics are also gaining momentum.
China's beauty and personal care industry has changed dramatically in the previous decade because of its rapid economic growth. A long period of economic growth has led to significantly larger household discretionary income.
As the Chinese male population becomes better compensated, they spend an increasing amount of their income on the consumption of personal care products.
Increasing attention of men toward health, hygiene, and grooming is boosting the country's male color cosmetics market. The physical presence of male celebs promoting male cosmetic products boosts awareness regarding men’s hygiene and appearance.
Male consumers in Germany are increasingly interested in color cosmetics that contain natural ingredients and are labeled as sensitive or hypoallergenic.
Natural and organic color cosmetic ingredients produced from organic colors, essential oils, or plant compounds have become more popular as the demand for organic color cosmetics has grown, and so has the popularity of natural and vegan products. Germany has a well-developed distribution system. Maybelline, Lancôme, L'Oréal Paris, and Essence are among the top brands. Top color cosmetics firms are well known, and their clients are devoted to their brands.
In 2023, face products are expected to account for 41% of the global market share. Increased demand and interest among men for facial products such as BB creams, CC creams, face makeup, and other face products boost the sales growth of the male color cosmetics industry.
Face cosmetics are widely available in hypermarkets, department stores, and supermarkets, which show high consumption of male color cosmetic products.
During the projection period, increased use of face products in commercial sectors such as saloons and increasing purchase by people through the e Commerce channel is likely to drive demand for male color cosmetic products.
Manufacturers' increased use of internet distribution is propelling online sales of nail products around the world. Lip color cosmetics are expected to expand steadily due to the adoption of masks that eliminate the need for lip color cosmetics. At present, lip products are likely to hold 16% of the global market share.
The rise of the social media era and the preference to look good is boosting the market growth. Currently, eye products and other products are predicted to account for 21% and 25% of the global market share, respectively.
The competitive landscape of the male color cosmetics market is experiencing a remarkable shift. Established cosmetic giants are diversifying their portfolios to cater to the growing demand, engaging in product innovation and strategic branding to capture this evolving segment.
A wave of nimble startups is emerging, driven by a mission to redefine beauty standards and challenge traditional norms. The market's dynamism is intensified by collaborations with male influencers and celebrities who are championing makeup as a tool for self-expression. This evolving battleground is characterized by inclusivity, innovation, and a relentless pursuit of authenticity, reshaping the cosmetics industry as a whole.
| Report Attributes | Details |
|---|---|
| Market Value in 2023 | USD 17.57 billion |
| Market Value in 2033 | USD 43 billion |
| Growth Rate | CAGR of 9.4% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product, End User, Nature, Price Range, Sales Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East & Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | L’Oreal; Estee Lauder Companies; Chanel; Menaji Worldwide LLC; Mens MakeUp; 4VOO; Glossier Inc.; Guerlain; War Paint; Koh Gen Do; Hourglass; Formen Inc. |
| Customization& Pricing | Available upon Request |
The market is expected to attain a value pool of USD 17.57 billion in 2023.
The male color cosmetics market is anticipated to surge at a CAGR of 9.4% until 2033.
China's male color cosmetics market is expected to develop at a CAGR of 9% through 2033.
L’Oreal, Estee Lauder Companies, and Chanel are the leading male color cosmetics industry players.
The face products segment remains preferred in the male color cosmetics market.
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Male Color Cosmetics Market
