The United States Dog Toys Market is estimated to be valued at USD 4669.7 million in 2025 and is projected to reach USD 6587.1 million by 2035, registering a compound annual growth rate (CAGR) of 3.5% over the forecast period.
| Metric | Value |
|---|---|
| United States Dog Toys Market Estimated Value in (2025 E) | USD 4669.7 million |
| United States Dog Toys Market Forecast Value in (2035 F) | USD 6587.1 million |
| Forecast CAGR (2025 to 2035) | 3.5% |
The United States dog toys market is experiencing sustained growth driven by increasing PET ownership, rising expenditure on PET care, and the growing humanization of pets. Consumers are showing strong preference for high quality, durable, and safe toys that provide both entertainment and developmental benefits for dogs.
Advances in design and material innovation have contributed to the diversification of toy categories, with a growing emphasis on interactive, chew resistant, and eco friendly products. The expansion of e commerce platforms has further enhanced product accessibility, while premiumization trends are supporting higher value purchases.
Regulatory attention on PET safety standards is also influencing material choices and product development. The market outlook remains favorable as consumers continue to seek toys that not only engage pets physically but also support behavioral training and overall well being.
The training toy product category is projected to account for 47.60% of the total market revenue by 2025, making it the leading category. This dominance is supported by increasing consumer focus on improving PET obedience, agility, and social behavior through structured play.
Training toys are valued for their role in stimulating mental engagement and reinforcing positive habits in dogs. Their versatility across different dog breeds and training routines has further contributed to adoption.
The demand is also enhanced by PET owners seeking toys that combine recreational value with functional training outcomes, establishing training toys as the most influential category in the market.
The chew toys product type is expected to capture 42.90% of the total revenue by 2025, positioning it as the leading type. Growth is supported by the natural chewing instinct in dogs and the need for toys that promote dental health and alleviate anxiety.
Durable designs that withstand aggressive chewing, coupled with safe materials, have fueled strong consumer confidence. Chew toys also contribute to reducing destructive behavior, making them highly relevant for households with younger or high energy dogs.
Their continuous innovation, particularly in terms of flavor infusion and textured surfaces, has strengthened their presence and ensured consistent demand.
The fabric material segment is projected to represent 39.80% of total market revenue by 2025, emerging as the dominant material category. Its popularity stems from the softness, lightweight properties, and affordability of fabric based dog toys.
These toys are widely preferred for puppies and smaller breeds due to their safety and ease of play. Additionally, fabric materials allow for greater customization in shapes, colors, and interactive features, appealing to both pets and owners.
The eco friendly positioning of natural fabrics has further boosted adoption. This combination of comfort, design flexibility, and sustainability advantages has reinforced fabric as the leading material segment in the United States dog toys market.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2024 (A) | 3.0% |
| Jul to Dec (H2), 2024 (A) | 3.2% |
| Jan to Jun (H1), 2025 Projected (P) | 3.0% |
| Jan to Jun (H1), 2025 Outlook (O) | 3.3% |
| Jul to Dec (H2), 2025 Outlook (O) | 3.5% |
| Jul to Dec (H2), 2025 Projected (P) | 3.2% |
| Jan to Jun (H1), 2025 Projected (P) | 3.2% |
| BPS Change: H1, 2025 (O) to H1, 2025 (P) | (+) 30 |
| BPS Change: H1, 2024 (O) to H1, 2025 (A) | (-) 33 |
| BPS Change: H2, 2025 (O) to H2, 2025 (P) | (+) 32 |
| BPS Change: H2, 2024 (O) to H2, 2025 (P) | (-) 35 |
As per Future Market Insights (FMI), sales of PET toys in the United States market grew at a CAGR of 2.7% during the historical period from 2020 to 2025. Total market valuation reached around USD 2,986.9 million at the end of 2025.
Looking ahead, the United States dog toys industry is projected to thrive at a CAGR of 3.5% during the assessment period. This is expected to take the overall market valuation to USD 4,359.2 million by 2035.
Rising PET population and growing PET humanization are key factors driving the United States dog toys industry.
Similarly, rising spending on training and behavioral products is expected to bolster dog toy sales across the United States during the projection period.
Dog toy product companies are seeing an increase in online sales due to the rise of e-commerce portals and shopping sites that are particular for pets. This is due to rising consumer interest in purchasing PET products such as dog toys from online platforms.
Key players in the market are spending heavily on research & development to create new dog toys and improve the materials of dog toys. This is because dog owners prefer eco-friendly materials that can meet the evolving health and wellness requirements of dogs.
Distribution methods like e-commerce websites and their tactical distribution channels have left behind the brick-and-mortar system. Businesses are using content marketing to attract more customers, which in turn will lead to growing demand.
In the past, domestic companies dominated the market. But as more domestic brands are developed and overseas competitors enter the market, things are beginning to change.
The development of consumers' purchasing habits influences the primary cause of the influx of several multinational brands. They are more discerning and have more awareness about options, paired with a higher disposable income and increased readiness to spend.
The foreign direct investment offered by regional governments might be another reason for the influx of foreign brands in regional markets. As a result, the United States dog toys market is anticipated to thrive at a steady pace over the next ten years.
Promotional Campaigns and Expos with the help of Social Media Driving Dog Toy Demand:
To gain a considerable market share in the ever-growing, competitive industry, businesses are adopting several strategies such as campaigns and attending PET product expos.
Similarly, social media platforms and PET influencers are having a significant impact on consumer trends and preferences. Such promotional activities are enabling manufacturers and suppliers to expand the dog toys market in a much broader landscape.
For instance, the global PET expo 2025 was hosted at the Orange County Convention Centre in Orlando in 2025. This expo offered an online trade show experience to both exhibitors and buyers.
Consumer Focus on Spending Money on Training & Behavioural Products to Create Opportunities for Dog Toy Manufacturers:
Dog owners are increasingly shifting towards buying training and behavioral toys for their pets. This in turn is making the United States a highly lucrative market for dog toy manufacturers.
Growing awareness regarding how toys play a vital role in training and managing behavioural issues of dogs is encouraging owners to spend large amounts on dog toys.
Dog toys encourage positive behavior, address separation anxiety, and aid in the teething or chewing needs of the dogs. This is one of the key factors that has driven consumer spending on training and behavioral toys in the market.
To gain profits, leading dog toy manufacturers are introducing new training dog toys. For instance, one of the United States-based dog toys market leaders, West Paw recently launched Zogoflex Bumi.
Zogoflex Bumi is a flexible tug that features a unique S-shaped design and it is made from recyclable material that is mouth-friendly. It helps dogs in work training as well as also helps conditions muscles from head to tail.
Growing Expenditure on Dogs to Positively Impact Dog Toy Sales in the United States:
The United States dog toys industry will benefit from rising consumer spending on their pets, such as dogs.
Americans consider their dogs as family members due to growing trend of PET humanization. As a result, they are spending hefty amounts on PET care products such as dog toys.
Manufacturers are able to offer an increasing number of dog items thanks to the rising tendency among consumers who view their pets as members of their families.
The United States households spent USD 2,986.9 million on dog toys in 2025. This includes more than USD 948 million spent on interactive toys, USD 579 million spent on plush toys, and USD 505 million spent on rope toys.
Interactive Toys Gaining Immense Traction Among Dog Parents across the United States
Interactive toys have gained immense popularity across the United States and the trend is expected to continue through 2035. This is due to their ability to engage and entertain dogs by stimulating their natural instincts and providing mental and physical stimulation.
Interactive toys also help to keep dogs mentally sharp, prevent boredom, and provide a healthy outlet for their energy. Hence, dog owners are spending huge amounts for purchasing various interactive toys for their animals. This will create lucrative revenue-generation opportunities for dog toy manufacturers.
The market offers a wide range of interactive dog toys, allowing dog owners to choose based on their preferences and their dogs' needs. According to Future Market Insights, the interactive toys segment is projected to thrive at a CAGR of 2.5% during the projection period.
High Penetration of Internet & Influence of Social Media Putting Online Retailers into Spotlight
Technology has changed how dog owners are taking care of their dogs. The use of technology has made it convenient for dog owners to interact with and take care of their dogs as well as purchase various dog toys.
According to stats presented by an APPA survey, an estimated 4511.8 million United States household owns a dog, and the number of PET owners shopping online increased by almost 20% from 2024 to 2025.
Besides, the proportion of dog owners who discovered new toys by browsing in a store was almost equal to the proportion who learned about dog toys through browsing the internet.
There has been a sharp rise in the number of customers purchasing dog toys through online channels in recent years, and the trend is expected to continue through 2035. As per the latest analysis, the online retailers segment is expected to progress at a CAGR of 4.5% during the projection period.
The United States dog toys market is fragmented with a large number of players competing on the basis of product efficacy, quality, brand reputation, and price.
Leading dog toy companies are investing in research and development activities to introduce novel products. They are also shifting their focus towards online shopping platforms to expand their customer base and increase revenues.
Further, United States-based dog toy manufacturers are implementing strategies such as mergers, acquisitions, mergers, collaborations, partnerships, and strengthening distribution channels to gain a competitive edge in the market.
Recent developments:
| Attribute | Details |
|---|---|
| Estimated Market Value (2025) | ~USD 3,083.2 million |
| Projected Market Value (2035) | ~USD 4,359.2 million |
| Anticipated Growth Rate (2025 to 2035) | 3.5% CAGR |
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2025 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States |
| Key Segments Covered | Product Category, Product Type, Material, Age Group, Sales Channel |
| Key Companies Profiled | American Dog; COLLAR LLC; Doskocil Manufacturing Company Inc.; Ethical Products Inc.; Goughnuts Inc.; Hagen Inc.; Penn-Plax Inc.; Radio Systems Corporation; Unicharm Corporation; West Paw Inc.; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global United States dog toys market is estimated to be valued at USD 4,669.7 million in 2025.
The market size for the United States dog toys market is projected to reach USD 6,587.1 million by 2035.
The United States dog toys market is expected to grow at a 3.5% CAGR between 2025 and 2035.
The key product types in United States dog toys market are training toy, health toy, grooming toy and others.
In terms of product type, chew toys segment to command 42.9% share in the United States dog toys market in 2025.
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United States Dog Toys Market
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