Edutainment Market

Edutainment Market: Explorative Gaming Type Expected to Witness Robust Growth During the Forecast Period: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2028

  • 2018-10-26
  • REP-GB-7563
  • 229 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Edutainment Market

This study offers a comprehensive, 360 degree analysis on the Edutainment market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Edutainment market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

The word edutainment comes from the combination of the words “education” and “entertainment”. So the edutainment centres are the places that are visited by the children or their parents during the field trips such as aquariums, zoos, botanical gardens, science and children’s museum and these places have the educational aspects with the addition of amusement or entertainment. So edutainment centres are the centres where there is a provision of learning through leisure. The edutainment centres provides exciting new ways for the kids to learn new things and have fun at the same time. The new form of edutainment centres that has evolved incorporates some elements of pure entertainment and have a primary emphasis on discovery learning through free spontaneous play. 

The global edutainment market size is expected to grow from US$ 2,553.0 Mn in 2018 to US$ 11,348.9 Mn by 2028 at a CAGR of 16.1% in terms of revenue during the forecast period (2018-2028)

Knowledge development through the content of the games expected to boost the edutainment market

Innovation in the games, need of physical activity in today’s lifestyle and substantial increasing investments by established players are some of the major factors fuelling the growth of the edutainment market. However, the design of edutainment games and lack of knowledge are some of the major challenges that are hampering the edutainment market growth.

Global edutainment market is categorised by gaming type, by facility size, by revenue source, by visitor demographics and by region

On the basis of gaming type, the edutainment market size is segmented into interactive, non-interactive, hybrid combination and explorative games. The revenue contribution from the explorative games segment is expected to grow at a CAGR of 16.6% during the forecast period. On the basis of facility size, the edutainment market analysis is segmented into 5,001 to 10,000 sq. ft., 10,001 to 20,000 sq. ft., 20,001 to 40,000 sq. ft. and > 40,000 sq. ft. The 20,001 to 40,000 sq. ft. segment is expected to hold approximately of 32.7% of market share in edutainment market during the forecast period. On the basis of revenue source, the edutainment market is segmented into entry fees & tickets, food & beverages, merchandising, advertising and others. The entry fees & tickets segment of the edutainment market is expected to dominate the market with a significant CAGR of 17.5% during the forecast period.

On the basis of visitor demographics, the edutainment market is segmented into children (0-12 years), teenager (13-18 years), young adult (19-25 years) and adult (25+ years). The revenue contribution from the children segment in the edutainment market is expected to grow at a CAGR of 17.4% during the forecast period.

Western Europe and SEA & Others of APAC are expected to maintain key positions in the edutainment market in the coming years

Among the key regional markets, SEA & others of APAC is projected to exhibit relatively higher growth in the global edutainment market with a CAGR of over 19.4% during the forecast period. Revenue from the edutainment market in North America and Western Europe is expected to collectively account for over 43.1% of the global edutainment market revenue in 2018.

The key players reported in this study on the global edutainment market are Pororo Parks, Kidzania, Plabo, Legoland Discovery Center, CurioCity, Kindercity, Mattel Play! Town, Totter's Otterville, Kidz Holding S.A.L and Little Explorers.

Report Synopsis

Future Market Insights offers a 10-year forecast for the global edutainment market between 2018 and 2028. In terms of value, the edutainment market Size is expected to register a CAGR of 16.1% during the forecast period. This study demonstrates the dynamics and trends of the edutainment market globally across regions such as North America, Latin America, Eastern Europe, Western Europe, SEA and Other APAC, Japan, China and the Middle East & Africa, which influence the current nature and the future status of the global edutainment market over the forecast period.

Report Description 

This research report provides a detailed analysis of the global edutainment market and offers insights on various factors such as the services provided by the global edutainment market. The edutainment market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. This edutainment market report segregates the market based on services and applications across different regions worldwide. Key players are introducing technologically advanced products, which is acting as a major driver of the global edutainment market.   

The report starts with an overview of the global edutainment market in terms of value. In addition, this section includes an analysis of key trends, drivers and restraints, which are influencing the global edutainment market. The impact analysis of key growth drivers and restraints are included in the edutainment market report to facilitate clients with crystal clear decision-making insights.    

The global edutainment market analysis is categorised by gaming type, by facility size, by revenue source, by visitor demographics and by region. On the basis of gaming type, the edutainment market is segmented into interactive, non-interactive, explorative and hybrid combination games. On the basis of facility size, the edutainment market is segmented into 5,001 to 10,000 sq. ft., 10,001 to 20,000 sq. ft., 20,001 to 40,000 sq. ft. and > 40,000 sq. ft. segments. On the basis of revenue source, the edutainment market is segmented into entry fees & tickets, food & beverages, merchandising, advertising and others. On the basis of visitor demographics, the edutainment market is segmented into children (0-12 years), teenager (13-18 years), young adult (19-25 years) and adult (25+ years).

A detailed analysis has been provided for every segment in terms of market size analysis for edutainment across different regions. It provides the market outlook for 2018–2028, and sets the forecast within the context of edutainment, which includes the latest technological developments as well as service offerings in the market. This study discusses key trends within regions contributing to the growth of the edutainment market, as well as analyses the degrees at which drivers are influencing this market in these regions. Key regions and countries assessed in edutainment market include North America (U.S. and Canada), Latin America (Brazil, Mexico and the rest of Latin America), Eastern Europe (Russia, Poland and the rest of Eastern Europe), Western Europe (Germany, France, U.K., Spain, Italy, Nordic, BENELUX and the rest of WE), SEA & Other APAC (India, Australia & New Zealand, ASEAN and the rest of APAC), Japan, China and the Middle East & Africa (GCC countries, South Africa , Turkey, Northern Africa and the rest of MEA).

The edutainment market report evaluates the present scenario and the growth prospects of the edutainment market across various regions globally for the period 2018 –2028. We have considered 2017 as the base year, and provided data for the remaining 12 months. The forecast presented here assesses the total revenue by value across the edutainment market. To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the edutainment market will develop in the future. Given the characteristics of the edutainment market, we triangulated the outcome of different services and components, and analysed them based on the technology trends.   

In addition, it is imperative to note that, in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse it on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand the predictability of the edutainment market and to identify the right opportunities across the market.  

In the final section of the report, we have included a competitive landscape to provide clients a dashboard view based on the categories of providers in the value chain, their presence in the edutainment portfolio and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a market segment in the edutainment value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of their capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the edutainment market. Key competitors covered in the edutainment value chain are Kidzania, Legoland Discovery Center, Kindercity, Plabo, Pororo Parks, CurioCity, Totter's Otterville, Mattel Play! Town, Little Explorers and Kidz Holding S.A.L.

Key Segments Covered

  • By edutainment by gaming type

    • Interactive

    • Non-interactive

    • Explorative

    • Hybrid Combination

  • By edutainment by facility size

    • 5,001 to 10,000 Sq. Ft.

    • 10,001 to 20,000 Sq. Ft.

    • 20,001 to 40,000 Sq. Ft.

    • > 40,000 Sq. Ft.

  • By edutainment by revenue source

    • Entry fees & tickets

    • Food & Beverages

    • Merchandising

    • Advertising

    • Others

  • By edutainment by visitor demographics

    • Children (0-12)

    • Teenager (13-18)

    • Young Adult (19-25)

    • Adult (25+)

Key Regions Covered

  • North America edutainment market

    • United States

    • Canada

  • Latin America edutainment market

    • Brazil

    • Mexico

    • Rest of Latin America

  • Western Europe edutainment market

    • Germany

    • France

    • U.K.

    • Spain

    • Italy

    • Nordic

    • BENELUX

    • Rest of Western Europe

  • Eastern Europe edutainment market

    • Russia

    • Poland

    • Rest of Eastern Europe

  • SEA edutainment Market

    • India

    • Australia and New Zealand

    • ASEAN

    • Rest of South East Asia and Others of Asia Pacific

  • Japan edutainment market

  • China edutainment market

  • Middle East and Africa edutainment market

    • GCC Countries

    • Turkey

    • Northern Africa

    • South Africa

    • Rest of MEA

Global Edutainment Market: Key Players

  • Kidzania

  • Legoland Discovery Center

  • Kindercity

  • Plabo

  • Pororo Parks

  • CurioCity

  • Totter's Otterville

  • Mattel Play! Town

  • Little Explorers

  • Kidz Holding S.A.L.

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