Edutainment Market

Edutainment Market: Explorative Gaming Type Expected to Witness Robust Growth During the Forecast Period: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2028


The word edutainment comes from the combination of the words “education” and “entertainment”. So the edutainment centres are the places that are visited by the children or their parents during the field trips such as aquariums, zoos, botanical gardens, science and children’s museum and these places have the educational aspects with the addition of amusement or entertainment. So edutainment centres are the centres where there is a provision of learning through leisure.

The edutainment centres provides exciting new ways for the kids to learn new things and have fun at the same time. The new form of edutainment centres that has evolved incorporates some elements of pure entertainment and have a primary emphasis on discovery learning through free spontaneous play. 

The global edutainment market size is expected to grow from US$ 2,553.0 Mn in 2018 to US$ 11,348.9 Mn by 2028 at a CAGR of 16.1% in terms of revenue during the forecast period (2018-2028)


Knowledge development through the content of the games expected to boost the edutainment market

Innovation in the games, need of physical activity in today’s lifestyle and substantial increasing investments by established players are some of the major factors fuelling the growth of the edutainment market. However, the design of edutainment games and lack of knowledge are some of the major challenges that are hampering the edutainment market growth.

Global edutainment market is categorised by gaming type, by facility size, by revenue source, by visitor demographics and by region

On the basis of gaming type, the edutainment market size is segmented into interactive, non-interactive, hybrid combination and explorative games. The revenue contribution from the explorative games segment is expected to grow at a CAGR of 16.6% during the forecast period. On the basis of facility size, the edutainment market analysis is segmented into 5,001 to 10,000 sq. ft., 10,001 to 20,000 sq. ft., 20,001 to 40,000 sq. ft. and > 40,000 sq. ft. The 20,001 to 40,000 sq. ft. segment is expected to hold approximately of 32.7% of market share in edutainment market during the forecast period.

On the basis of revenue source, the edutainment market is segmented into entry fees & tickets, food & beverages, merchandising, advertising and others. The entry fees & tickets segment of the edutainment market is expected to dominate the market with a significant CAGR of 17.5% during the forecast period.

On the basis of visitor demographics, the edutainment market is segmented into children (0-12 years), teenager (13-18 years), young adult (19-25 years) and adult (25+ years). The revenue contribution from the children segment in the edutainment market is expected to grow at a CAGR of 17.4% during the forecast period.

Western Europe and SEA & Others of APAC are expected to maintain key positions in the edutainment market in the coming years

Among the key regional markets, SEA & others of APAC is projected to exhibit relatively higher growth in the global edutainment market with a CAGR of over 19.4% during the forecast period. Revenue from the edutainment market in North America and Western Europe is expected to collectively account for over 43.1% of the global edutainment market revenue in 2018.


The key players reported in this study on the global edutainment market are Pororo Parks, Kidzania, Plabo, Legoland Discovery Center, CurioCity, Kindercity, Mattel Play! Town, Totter's Otterville, Kidz Holding S.A.L and Little Explorers.

Key Segments Covered

By edutainment by gaming type

  • Interactive
  • Non-interactive
  • Explorative
  • Hybrid Combination

By edutainment by facility size

  • 5,001 to 10,000 Sq. Ft.
  • 10,001 to 20,000 Sq. Ft.
  • 20,001 to 40,000 Sq. Ft.
  • > 40,000 Sq. Ft.

By edutainment by revenue source

  • Entry fees & tickets
  • Food & Beverages
  • Merchandising
  • Advertising
  • Others

By edutainment by visitor demographics

  • Children (0-12)
  • Teenager (13-18)
  • Young Adult (19-25)
  • Adult (25+)

Key Regions Covered

  • North America edutainment Market
    • U.S.
    • Canada
  • Latin America edutainment Market
    • Brazil
    • Mexico
    • Rest of Latin America
  • Western Europe edutainment Market
    • Germany
    • France
    • U.K.
    • Spain
    • Italy
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe edutainment Market
    • Russia
    • Poland
    • Rest of Eastern Europe
  • SEA edutainment Market
    • India
    • Australia & New Zealand
    • ASEAN
    • Rest of South East Asia and Others of Asia Pacific
  • Japan edutainment Market
  • China edutainment Market
  • MEA edutainment Market
    • GCC Countries
    • Turkey
    • South Africa
    • North Africa
    • Rest of MEA

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Edutainment Market