Emulsified Shortenings Market Outlook (2022-2032)

[250+ Pages Report] The sale in the global emulsified shortenings market is expected to project growth at a CAGR of around 5% to 6% during the forecast period from 2022 to 2032. Growing food & beverage products manufacturers' emphasis on launching novel products with unique taste and unparalleled mouth feel is estimated to accelerate the demand for emulsified shortenings in the global market.

Report Attribute Details
Emulsified Shortenings Market Projected Growth Rate (2022-2032) 5% to 6% CAGR

Emulsified shortenings, also referred to as icing shortening or high ratio shortening, is a type of fat made from animal fats or vegetable oils. These shortenings are of white color, creamy texture, and have a neutral taste, thereby, they do not interfere with the other flavorings.

They contain micro emulsifiers that act as a molecular matchmaker by holding water, oil, and shortening together, which assists the products in holding moisture for a longer period of time.

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What are the Prominent Opportunities Creating Growth Prospects in the Global Emulsified Shortenings Market?

Emulsified shortenings are garnering immense popularity across diverse food & beverage sectors, on account of their ability to elevate taste, enhance texture, increase moisture, and improve mouth feel.

It also helps in increasing the volume of bakery products, improves crumb structure in cakes, assist in strengthening the gluten network in the dough, and enhances the structure of whipped products. Attributed to this, these shortenings are finding a wide range of applications in the preparation of various products such as dairy, bakery, confectionery, and desserts.

Hence, increasing consumption of cakes, brownies, bread, candies, ice creams, smoothies, chocolates, desserts, and others across the world is estimated to bolster the sales of emulsified shortenings in the global market.

What are the Leading Factors Restraining the Growth in the Global Emulsified Shortenings Market?

There has been a significant increase in the prevalence of lifestyle diseases such as hypertension, obesity, diabetes, and others worldwide over the past few years. For instance, according the National Health and Nutrition Examination Survey, around 42.4 % of the overall population, or more than 2 out of 5 adults between the ages 18 and 69 were reported to be suffering from obesity.

Hence, rising concerns regarding healthly lifestyle, and growing focus on decreasing the consumption of fatty & high-calorie foods such as cakes, ice creams, chocolates, and others are estimated to hinder the sales of emulsified shortenings in the market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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What is the Demand Outlook for Emulsified Shortenings in the North America Market?

As per Future Market Insights, North America is projected to emerge as a highly remunerative market for emulsified shortenings during the forecast period 2022-2032.

Due to the shifting consumer preference towards adopting packed and convenience food, the consumption of quality bakery products such as pastries, bread, cakes, cookies, and others is increasing at a rapid pace. To capitalize on this trend, leading Hotels, Restaurants, and Café (HoReCa) industry players are aiming at launching novel outlets.

For instance, in March 2020, Levain Bakery, a U.S-based retail bakery announced opening a new outlet in Lower Manhattan, New York, the U.S. to expand its footprint. Since emulsified shortenings is used in preparing bakery products, a multiplicity of such developments is estimated to augment the demand for emulsified shortenings in the North America market.

Why is Europe Emerging as a Highly Lucrative Emulsified Shortenings Market?

As per a study by FMI, Europe is estimated to register robust growth in the global emulsified shortenings market during the forecast period 2022-2032.

With growing adoption of novel additives shortenings for enhancing the texture, volume, and moisture of processed food products and rising shift towards adopting plant-based ingredients, key companies are focusing on launching novel products sourced from plants.

For instance, in 2019, Bunge Loders Croklaan B.V., A Netherlands-based producer of sustainable specialty oils and fats announced launching a new plant-based specialty emulsified shortenings Vream Elite, sourced from soy. It aids in maximizing the texture, taste, and functionality of cakes, icings, donuts, pies, and cookies. Such new product launches are anticipated to favor the growth in the Europe market.

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Market Competition

Some of the leading players in the emulsified shortenings market are Cargill, Incorporated, Bunge Limited, Mallet & Company, Inc., Lonza Group AG, Palsgaard, Archer Daniels Midland Company, and others.

Leading manufacturers of emulsified shortenings in the global market are aiming at adoption strategies such as new product launch, production capacity expansion, acquisition, collaboration, and others for strengthen their footprint in the competitive market.

Report Scope

Report Attribute Details
Growth Rate CAGR of 5% to 6% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons and CAGR from 2022-2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Form
  • Source
  • End Use
  • Region
Countries Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Companies Profiled
  • Cargill, Incorporated
  • Bunge Limited
  • Mallet & Company, Inc.
  • Lonza Group AG
  • Palsgaard
  • Archer Daniels Midland Company
  • Others
Customization Available Upon Request

Key Segments Profiled in the Emulsified Shortenings Market Survey

By Form:

  • Dry
  • Powder
  • Pellets
  • Liquid

By Source:

  • Plant-based
  • Animal-based

By End Use:

  • Food Processing
  • Bakery
  • Confectionery
  • Dairy
  • Desserts
  • Foodservice/HoReCa (Hotels/ Restaurants/ Café)
  • Household

By Sales Channel:

  • Direct Sales/ B2B
  • Indirect Sales/ B2C
  • Hypermarkets/ Supermarkets
  • Wholesalers
  • Convenience Stores
  • Specialty Stores
  • Online Retailers

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the sales forecast for emulsified shortenings in the global market until 2032?

FMI projects the sales of emulsified shortenings in the market is expected to rise at 5% to 6% value CAGR by 2032.

Which region is forecast to be the most lucrative for emulsified shortenings market growth?

The global emulsified shortenings market is expected to be dominated by North America over the forecast period 2022-2032

Which are some leading emulsified shortenings manufacturers?

Cargill, Incorporated, Bunge Limited, Mallet & Company, Inc., Lonza Group AG, Palsgaard, Archer Daniels Midland Company, and others are some of the leading players in the prominent emulsified shortenings market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Form
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Form, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Form, 2022-2032
        5.3.1. Dry
        5.3.2. Powder
        5.3.3. Pellets
        5.3.4. Liquid
    5.4. Y-o-Y Growth Trend Analysis By Form, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Form, 2022-2032
6. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Source
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Source, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Source, 2022-2032
        6.3.1. Plant-based
        6.3.2. Animal-based
    6.4. Y-o-Y Growth Trend Analysis By Source, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Source, 2022-2032
7. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By End-use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By End-use, 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By End-use, 2022-2032
        7.3.1. Food Processing
        7.3.2. Bakery
        7.3.3. Confectionery
        7.3.4. Dairy
        7.3.5. Desserts
        7.3.6. Foodservice/HoReCa
        7.3.7. Household
    7.4. Y-o-Y Growth Trend Analysis By End-use, 2017-2021
    7.5. Absolute $ Opportunity Analysis By End-use, 2022-2032
8. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Distribution Channel, 2017-2021
    8.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2022-2032
        8.3.1. Direct Sales
        8.3.2. Indirect Sales
            8.3.2.1. Hypermarkets/Supermarkets
            8.3.2.2. Wholesalers
            8.3.2.3. Convenience Stores
            8.3.2.4. Specialty Stores
            8.3.2.5. Online Retailers
    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017-2021
    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022-2032
9. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2017-2021
    9.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2022-2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. MEA
    9.4. Market Attractiveness Analysis By Region
10. North America Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. U.S.
            10.2.1.2. Canada
        10.2.2. By Form
        10.2.3. By Source
        10.2.4. By End-use
        10.2.5. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Form
        10.3.3. By Source
        10.3.4. By End-use
        10.3.5. By Distribution Channel
    10.4. Key Takeaways
11. Latin America Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Form
        11.2.3. By Source
        11.2.4. By End-use
        11.2.5. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Form
        11.3.3. By Source
        11.3.4. By End-use
        11.3.5. By Distribution Channel
    11.4. Key Takeaways
12. Europe Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. U.K.
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Europe
        12.2.2. By Form
        12.2.3. By Source
        12.2.4. By End-use
        12.2.5. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Form
        12.3.3. By Source
        12.3.4. By End-use
        12.3.5. By Distribution Channel
    12.4. Key Takeaways
13. Asia Pacific Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. Malaysia
            13.2.1.5. Singapore
            13.2.1.6. Australia
            13.2.1.7. New Zealand
            13.2.1.8. Rest of APAC
        13.2.2. By Form
        13.2.3. By Source
        13.2.4. By End-use
        13.2.5. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Form
        13.3.3. By Source
        13.3.4. By End-use
        13.3.5. By Distribution Channel
    13.4. Key Takeaways
14. MEA Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    14.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    14.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Form
        14.2.3. By Source
        14.2.4. By End-use
        14.2.5. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Form
        14.3.3. By Source
        14.3.4. By End-use
        14.3.5. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Emulsified Shortenings Market Analysis
    15.1. U.S.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Form
            15.1.2.2. By Source
            15.1.2.3. By End-use
            15.1.2.4. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Form
            15.2.2.2. By Source
            15.2.2.3. By End-use
            15.2.2.4. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Form
            15.3.2.2. By Source
            15.3.2.3. By End-use
            15.3.2.4. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Form
            15.4.2.2. By Source
            15.4.2.3. By End-use
            15.4.2.4. By Distribution Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Form
            15.5.2.2. By Source
            15.5.2.3. By End-use
            15.5.2.4. By Distribution Channel
    15.6. U.K.
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Form
            15.6.2.2. By Source
            15.6.2.3. By End-use
            15.6.2.4. By Distribution Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Form
            15.7.2.2. By Source
            15.7.2.3. By End-use
            15.7.2.4. By Distribution Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Form
            15.8.2.2. By Source
            15.8.2.3. By End-use
            15.8.2.4. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Form
            15.9.2.2. By Source
            15.9.2.3. By End-use
            15.9.2.4. By Distribution Channel
    15.10. China
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Form
            15.10.2.2. By Source
            15.10.2.3. By End-use
            15.10.2.4. By Distribution Channel
    15.11. Japan
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Form
            15.11.2.2. By Source
            15.11.2.3. By End-use
            15.11.2.4. By Distribution Channel
    15.12. South Korea
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Form
            15.12.2.2. By Source
            15.12.2.3. By End-use
            15.12.2.4. By Distribution Channel
    15.13. Malaysia
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Form
            15.13.2.2. By Source
            15.13.2.3. By End-use
            15.13.2.4. By Distribution Channel
    15.14. Singapore
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Form
            15.14.2.2. By Source
            15.14.2.3. By End-use
            15.14.2.4. By Distribution Channel
    15.15. Australia
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Form
            15.15.2.2. By Source
            15.15.2.3. By End-use
            15.15.2.4. By Distribution Channel
    15.16. New Zealand
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Form
            15.16.2.2. By Source
            15.16.2.3. By End-use
            15.16.2.4. By Distribution Channel
    15.17. GCC Countries
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Form
            15.17.2.2. By Source
            15.17.2.3. By End-use
            15.17.2.4. By Distribution Channel
    15.18. South Africa
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Form
            15.18.2.2. By Source
            15.18.2.3. By End-use
            15.18.2.4. By Distribution Channel
    15.19. Israel
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Form
            15.19.2.2. By Source
            15.19.2.3. By End-use
            15.19.2.4. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Form
        16.3.3. By Source
        16.3.4. By End-use
        16.3.5. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Cargill, Incorporated
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Bunge Limited
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Mallet & Company, Inc.
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Lonza Group AG
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Palsgaard
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Archer Daniels Midland Company
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Wilmar International Limites
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Ventura Foods LLC
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. AAK AB
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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