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Specialty Shortenings Market Outlook (2022 to 2032)

The global specialty shortenings market is said to register a CAGR of 4.5% from 2022 to 2032, intended to earn revenue of US$ 7.1 Billion by 2032, up from US$ 4.6 Billion in 2022.

The demand for specialty shortening is higher as the need for low-trans-fat property specialty shortening is increasing because of growing consumer requirements for less fat-containing products. Growing consumption of processed food and beverage industry across the world is driving the global specialty shortenings market.

Report Attribute Details
Specialty Shortenings Market Value (2022) US$ 4.6 Billion
Specialty Shortenings Market Anticipated Forecast Value (2032) US$ 7.1 Billion
Specialty Shortenings Market Projected Growth Rate (2022 to 2032) 4.5%

Specialty shortenings are fatty substances that are primarily used in bakery and confectionery products. The demand for specialty shortenings is higher owing to their property of giving bakery products their crisp and crumbly texture. They provide texture and stability in products such as fillings, bread, cake, and icing.

Besides crips and crumbly texture, specialty shortenings also increase the plasticity of the dough. Some of the other listed advantages of specialty shortenings are good shortening power, adding pleasant or bland flavor, and longer shelf life. Cocoa butter was conventionally used as a shortening agent, but cocoa butter is not cost-efficient, and therefore the search for alternatives in the specialty shortenings in the global market is increasing.

Kokum butter obtained from kokum seed kernels is one of the many alternatives, and it has surging use in the cosmetic industry. The sales of specialty shortenings are increasing and boosting the global specialty shortenings market owing to the ease of handling the product across all purposes. Specialty shortening products are available in liquid as well as dry form, and they can be derived from plants and animals.

The constant increase in the demand for bakery and confectionery products across the world is fuelling the global specialty shortenings market and increasing the market demand too.

The main ingredient while making any bakery products such as pastries, cakes, and cookies is specialty shortening. It also has uses in products other than a bakery, such as chocolate, dairy products, pharmaceutical, ice cream, cosmetics, and other industries.

Globally there is a huge demand for milk products and confectionaries. These products need an additional amount of specialty shortenings to enhance shelf life and texture; this is the reason for more opportunities for the specialty shortening market.

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Which are the Key Drivers Influencing the Specialty Shortenings Market?

The increasing popularity of plant-based ingredients has resulted in an additional opportunity for plant-based specialty shortenings in the global specialty shortenings market. Besides, the increasing consumption of processed food and beverage industries across the globe is fuelling the global specialty shortenings market.

Processed food items such as noodles and pasta are consumed as staple foods in some nations. The preparation time is less for dried noodles, pasta, dry-ready meals, and several other processed food products. The specialty shortenings in bread products are usually used for varied functional benefits such as higher smoke points, improved elasticity, and better shelf life.

Plant-based specialty shortenings are derived from vegetable oils such as sunflower oil, palm oil, rapeseed oil, olive oil, soybean oil, and coconut oil. Animal-derived specialty shortenings are extracted from rendered animal fats like tallow and lard. Plant-based shortenings are experiencing greater demand owing to their several health benefits as compared to animal-derived shortenings. Also, due to the growing vegan population across the world and rising health awareness among consumers, the plant-based segment is anticipated to witness a bigger market share.

Increasing consumption of chocolate is also driving the global specialty shortenings market. There is a demand for chocolate across the globe owing to its stress-relieving and mood-uplifting qualities; this has positively impacted the rise in the demand for specialty shortenings.

Specialty shortenings are also used in several other industries apart from food and beverage, such as personal care, cosmetics, and pharmaceutical products. The demand for personal care and cosmetics is constantly increasing around the world due to rising consumer awareness pertaining to better access.

The development of cosmetics and personal care products that are gender-specific is leading to the growth of the cosmetic industry. Therefore, there is also an upsurge in demand for specialty shortenings in the worldwide market.

What is the Regional Analysis for the Specialty Shortenings Market?

In the global specialty shortenings market, region-wise, North America and Europe account for the major market share. Consumer adoption of goods and products such as cosmetics and personal care, processed foods and beverages, and pharmaceuticals is higher in European and North American countries.

In 2020, Europe attributed the maximum market share owing to the increasing trend of confectionary and freshly baked products in the markets like cake, bread, dried noodles, etc. Nevertheless, the Asia Pacific and the Middle East, and Africa regions are said to experience the biggest growth rate during the forecast period in the global specialty shortenings market.

Factors like ease of access to consumer goods and the majority population shifting from rural areas to urban areas are contributing to the market growth and demand for specialty shortenings in the Asia Pacific and the Middle East and Africa regions.

The young population in the Asia Pacific is portraying more interest in baked and confectionary items, and altering their eating lifestyle is propelling this region to be the fast-growing region in the specialty shortening market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Key Players of the Specialty Shortenings Market

A few of the key players in the Specialty Shortenings market include Bunge North America, Inc., Cargill, Inc., Archer Daniels Midland Company, Ventura Foods, Musim Mas Holdings Pte. Ltd., Sime Darby Kempas Sdn. Bhd., and Tate & Lyle Plc.

Key market players in the specialty shortening market have implemented business expansion and novel product launches as their strategic developmental strategies to develop their market share, enhance profitability, and continue competing in the market. In April 2022, Cargill, Inc. is said to develop the nutrient research and development abilities of its Global Animal Nutrition Innovation Centre to serve food and agriculture, industry customers.

Report Scope

Report Attribute Details
Growth Rate CAGR of 4.5% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Form
  • Source
  • End Use
  • Distribution Channel
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASIAN
  • GCC Countries
  • South Africa
Key Companies Profiled
  • Bunge North America, Inc.
  • Cargill, Inc.
  • Archer Daniels Midland Company
  • Ventura Foods
  • Musim Mas Holdings Pte. Ltd.
  • Sime Darby Kempas Sdn. Bhd.
  • Tate & Lyle Plc.
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Key Segments Profiled in the Specialty Shortenings Market Survey

By Product Type:

  • Starch Hydrolysis
  • Sucrose Hydrolysis

By Application:

  • Beverages
  • Sports Drinks
  • Health Drinks
  • Soft Drinks
  • Nutritional Bars
  • Confectionery
  • Ice Creams
  • Frozen Foods
  • Dairy Products
  • Cereals
  • Bakery Products
  • Reduced-Calorie Foods
  • Powdered Beverage Mixes
  • Shelf-stable Foods
  • Fruit Preserves
  • Marmalades

By Packaging:

  • Craft Paper Bags
  • Drums
  • Jars
  • Others

By Function:

  • Sweetening
  • Flavor Enhancer
  • Texturing

By Sales Channel:

  • Direct Sales/B2B
  • Indirect Sales/B2C
  • Supermarket/Hypermarket
  • Retail Stores
  • Specialty Stores
  • General Grocery Stores
  • Online Stores

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the Growth Outlook for the Specialty Shortenings Market?

The global specialty shortenings market is set to advance at a CAGR of 4.5% from 2022 to 2032.

Which is the Future of Specialty Shortenings Market?

The Specialty Shortenings market is projected to hold a market share of US$ 7.1 billion by 2032.

Who are a Few Key Players in the Specialty Shortenings Market?

Some of the key players holding major global specialty shortenings market share are Bunge North America, Inc., Cargill, Inc., Archer Daniels Midland Company, Ventura Foods, Musim Mas Holdings Pte. Ltd., Sime Darby Kempas Sdn. Bhd., and Tate & Lyle Plc.

Table of Content

1. Executive Summary | Specialty Shortenings Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and Their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2022 to 2032

        5.3.1. Dry

        5.3.2. Liquid

    5.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Form, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Source

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Source, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Source, 2022 to 2032

        6.3.1. Plant-based

        6.3.2. Animal-derived

    6.4. Y-o-Y Growth Trend Analysis By Source, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Source, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2022 to 2032

        7.3.1. Food and Beverage

        7.3.2. Bakery and Confectionery

        7.3.3. Dairy

        7.3.4. Sauces, Soups, and Dressings

        7.3.5. Cosmetics and Personal Care Products

        7.3.6. Pharmaceutical

    7.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By End Use, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2017 to 2021

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2022 to 2032

        8.3.1. Direct Sales Channel

        8.3.2. Indirect Sales Channel

            8.3.2.1. Hypermarket/Supermarket

            8.3.2.2. Specialty Stores

            8.3.2.3. Online Retail

            8.3.2.4. Mass Grocery Stores

            8.3.2.5. Other Retail Format

    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021

    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021

    9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Form

        10.2.3. By Source

        10.2.4. By End Use

        10.2.5. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Form

        10.3.3. By Source

        10.3.4. By End Use

        10.3.5. By Distribution Channel

    10.4. Key Takeaways

11. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Form

        11.2.3. By Source

        11.2.4. By End Use

        11.2.5. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Form

        11.3.3. By Source

        11.3.4. By End Use

        11.3.5. By Distribution Channel

    11.4. Key Takeaways

12. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. United Kingdom

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Europe

        12.2.2. By Form

        12.2.3. By Source

        12.2.4. By End Use

        12.2.5. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Form

        12.3.3. By Source

        12.3.4. By End Use

        12.3.5. By Distribution Channel

    12.4. Key Takeaways

13. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. Malaysia

            13.2.1.5. Singapore

            13.2.1.6. Australia

            13.2.1.7. New Zealand

            13.2.1.8. Rest of Asia Pacific

        13.2.2. By Form

        13.2.3. By Source

        13.2.4. By End Use

        13.2.5. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Form

        13.3.3. By Source

        13.3.4. By End Use

        13.3.5. By Distribution Channel

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of Middle East and Africa

        14.2.2. By Form

        14.2.3. By Source

        14.2.4. By End Use

        14.2.5. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Form

        14.3.3. By Source

        14.3.4. By End Use

        14.3.5. By Distribution Channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Form

            15.1.2.2. By Source

            15.1.2.3. By End Use

            15.1.2.4. By Distribution Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Form

            15.2.2.2. By Source

            15.2.2.3. By End Use

            15.2.2.4. By Distribution Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Form

            15.3.2.2. By Source

            15.3.2.3. By End Use

            15.3.2.4. By Distribution Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Form

            15.4.2.2. By Source

            15.4.2.3. By End Use

            15.4.2.4. By Distribution Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Form

            15.5.2.2. By Source

            15.5.2.3. By End Use

            15.5.2.4. By Distribution Channel

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Form

            15.6.2.2. By Source

            15.6.2.3. By End Use

            15.6.2.4. By Distribution Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Form

            15.7.2.2. By Source

            15.7.2.3. By End Use

            15.7.2.4. By Distribution Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Form

            15.8.2.2. By Source

            15.8.2.3. By End Use

            15.8.2.4. By Distribution Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Form

            15.9.2.2. By Source

            15.9.2.3. By End Use

            15.9.2.4. By Distribution Channel

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Form

            15.10.2.2. By Source

            15.10.2.3. By End Use

            15.10.2.4. By Distribution Channel

    15.11. Japan

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Form

            15.11.2.2. By Source

            15.11.2.3. By End Use

            15.11.2.4. By Distribution Channel

    15.12. South Korea

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Form

            15.12.2.2. By Source

            15.12.2.3. By End Use

            15.12.2.4. By Distribution Channel

    15.13. Malaysia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Form

            15.13.2.2. By Source

            15.13.2.3. By End Use

            15.13.2.4. By Distribution Channel

    15.14. Singapore

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Form

            15.14.2.2. By Source

            15.14.2.3. By End Use

            15.14.2.4. By Distribution Channel

    15.15. Australia

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Form

            15.15.2.2. By Source

            15.15.2.3. By End Use

            15.15.2.4. By Distribution Channel

    15.16. New Zealand

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Form

            15.16.2.2. By Source

            15.16.2.3. By End Use

            15.16.2.4. By Distribution Channel

    15.17. GCC Countries

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Form

            15.17.2.2. By Source

            15.17.2.3. By End Use

            15.17.2.4. By Distribution Channel

    15.18. South Africa

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Form

            15.18.2.2. By Source

            15.18.2.3. By End Use

            15.18.2.4. By Distribution Channel

    15.19. Israel

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Form

            15.19.2.2. By Source

            15.19.2.3. By End Use

            15.19.2.4. By Distribution Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Form

        16.3.3. By Source

        16.3.4. By End Use

        16.3.5. By Distribution Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Bunge North America, Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Cargill, Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Archer Daniels Midland Company

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Ventura Foods

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Musim Mas Holdings Pte. Ltd.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Sime Darby Kempas Sdn. Bhd.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Tate & Lyle Plc.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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