Specialty Paper Market

2021 Analysis and Review: Specialty Paper Market by Product Type – Décor Paper, Thermal Paper, Label Paper, and Others for 2021-2031

About the Report

Specialty papers are widely used for providing effective protecting, transportation, and marketing solutions across diverse end-use sectors such as building & construction, packaging & labelling, and pharmaceuticals. Despite getting declined due to the outbreak of the COVID-19 pandemic, the global specialty paper industry started recovering steadily since the ending of the year 2020.

The updated edition of the ‘specialty paper’ market study by Future Market Insights (FMI) provides a detailed overview of the new trends while incorporating the effect of the pandemic on demand-supply pattern, and growth & restraining factors during the forecast period of 2021 to 2031.

Historical Vs. Future Outlook of Specialty Paper

Inclination towards sustainable specialty paper solutions such as water-based barrier coatings significantly aided in the growth of the industry over the past decade. The technical evolution and increase in investment by manufacturers in research & development (R&D) activities have further fuelled the sales of specialty papers in the past years from 2016 to 2020. Though the pandemic put a standstill to the growth of the industry, the recovery took place at quite a steady place since the ending of the year 2020.

While the recovery of the key end-use industries such as building & construction, food & beverage, printing & publishing, to name few, are what motivating the key players, the incorporation of high performance composites, bio-degradability, and nano-materials in production of specialty papers is further spearheading the growth. According to FMI, the global specialty paper industry is projected to ascend at close to 6% CAGR through 2031.

How the Demand from Food & Beverages Industry is Fuelling Sales?

Specialty papers are highly sought-after in food & beverages packaging due to its set of properties such as-

  • Non-reactant with the inside product
  • Light weight
  • Cost effective
  • Provides longer shelf-lives to food & beverage products
  • Provides with proper printable surface for designing

And others. While in the on-set of COVID-19, the food & beverages industry got affected significantly, adoption of ‘new-norms’ has enabled its speedy recovery resulting in high requirement for specialty papers in this sector.

According to the report published by the European Commission (EC), the food and drink industry is the European Union’s (EU’s) biggest manufacturing sector in terms of jobs and value added. As per the report, in the last 10 years, EU food & drink exports have doubled, reaching over EUR 90 Billion and contributing to a positive balance of almost EUR 30 Billion. These figures give a glimpse of the growing opportunities for specialty paper manufacturers across the globe.

What are the Key Challenges Faced by Specialty Paper Suppliers?

Despite having wide popularity across diverse end-use industries, demand for specialty papers often get dampened due to higher demand for plastic packaging. Plastic packaging solutions are often preferred by consumers for one-time usage. For instance, according to FMI, packaging through chemical coatings and other plastic packaging for dairy products, snacks, confectionery items, and others are gaining traction in Western Europe.

However, the effort put by manufacturers in launching more efficient and advanced specialty paper solutions and use of glassine paper are expected to shift the trend to create new opportunities for suppliers in this industry.

Country-wise Insights

What are the Key Driving Factors in the United States Specialty Paper Industry?

The United States has emerged as the leading country in the world’s largest specialty paper industry North America and is likely to dominate over the forecast period. Backed by the advanced food & beverages and packaging industry, the United States is highly lucrative for players in the specialty paper industry.

According to the report published by the Council of American States in Europe, the food industry is one of the United States’ largest manufacturing sectors, accounting for more than 10% of all shipments. As stated in the report, in the U.S., of the sub sectors comprising the food manufacturing industry, the largest four are-

  • Dairy products
  • Grain & oilseed milling
  • Meat products
  • Snacks and other foods

As specialty papers are extensively used in these sectors, manufacturers are eyeing the U.S. in order to excel in this industry.

What’s Bolstering the Growth of Specialty Paper Manufacturers in Germany?

Germany is leading in the world’s second largest specialty paper industry Europe and is predicted to dominate during the forecast period. High demand from building & construction and food & beverages industries is fuelling the sales in Germany.

According to the report published by the European Commission (EC) in 2018, in Germany, production in construction registered an overall growth rate of 10.4% over 2010-2016. Despite getting battered by the pandemic in 2020, the building and construction industry in Germany holds high potential and is recovering steadily to exhibit substantial growth in the coming years. As stated by the EC, in 2016, the total value added of the broad construction sector was EUR 233.6 Billion in Germany and with the recovery, it is set to get back to its feet again and expand further. As in building and construction industry, having durable and reliable materials are of utmost importance such as installing roof, wrapping home, using floor membranes, and others, specialty papers are highly demanded in this sector.

Why China is Highly Beneficial for Stakeholders in the Specialty Paper Industry?

China is dominating in the world’s fastest-growing specialty paper industry Asia Pacific and is predicted to sustain its position throughout the forecast period. Highly advanced food & beverages, pharmaceutical, and construction industries are bolstering the growth in China.

According to the report published by the United States Department of Agriculture (USDA) on 12th April, 2019, China’s food processing industry is maturing with moderate growth, while consumers are getting inclined towards eating more natural and healthier foods and opting convenient & attractive packaging. As per the report, food processing still accounts for the 60% of the sector and beverages sector is the fastest-growing. This implies new opportunities awaiting for specialty paper suppliers in China.

What’s Keeping India in the Limelight for Specialty Paper Suppliers?

India has emerged as another lucrative industry for specialty papers in Asia Pacific and is forecast to exhibit impressive growth throughout the forecast period. Abundance of raw materials, growing number of manufacturing hubs, high requirement in building & construction, food & beverages industries, are some of the factors boosting the sales in India.

According to the report titled “Indian Food Industry January 2017” published by the India Brand Equity Foundation (IBEF), the Indian food processing industry accounts for 32% of the country’s total food market. As per the report, the Indian food retail market was worth ~ US$ 895 Billion in 2020 and is projected to expand further getting over the restraints due to the COVID-19 pandemic. This in turn will pave new paths for specialty paper suppliers in India.

Category-Wise Insights

Which Product Types Have High Deman   d in the Global Specialty Paper Industry?

Presently, décor papers, thermal papers, and label papers are the mostly sought-after in the global specialty paper industry and are expected to remain in the positions through 2031.

These type of specialty papers are hugely used in wrapping different items, for decoration purposes, in packaging of food, beverages, and other consumables and are subject to higher demand in the coming years. Other key segments in this category are carbonless papers, release liners, and kraft papers which are aiding to the growth of suppliers.

What are the Key End-Use Industries in the Specialty Paper Market?

Currently, the building & construction, packaging & labelling, and food & beverage industries are the key end-use industries and forecast to remain in the dominant positions in the near future. High demand for reliable, non-reactant, flexible papers from these sectors are expected to cater to the growth of the specialty paper industry further in the coming years.

Other key end-use industries spurring the growth of specialty paper manufacturers are printing and publishing, pharmaceuticals, and electricals.

Competitive Landscape

The global specialty paper industry is highly competitive in nature. In order to utilize the best of the new opportunities, key market players are focusing on launching broader category of quality products.

For instance,

  • Voith Gmbh launched its new production line for machine-glazed specialty Papers for Papierfabrik August Koehler SE in 2019
  • Fedrigoni Spa launched its new Special Graphic Papers, Uncoated Papers, Coated Papers, and others during the last 5 years

Some of the key players providing specialty papers are-

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, South Asia, East Asia, the Middle East & Africa, and Oceania

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa

Key Segments Covered

Product Type, End-Use Industry, and Region

Key Companies Profiled

  • Mondi Ltd.
  • Nippon Paper Industries Co., Ltd.
  • Domtar Corporation
  • Stora Enso Oyj
  • International Paper Co.
  • P.H. Glatfelter Co.
  • UPM Kymmene Oyj
  • Ahlstrom Munksjo Oyj
  • Oji Holdings Corp.
  • Fedrigoni Spa
  • Voith Gmbh
  • ONYX Specialty Papers, Inc.
  • Sequana S.A
  • Potsdam Specialty Paper Imc.
  • Cheever Specialty Paper & Film
  • KJ Specialty Paper Co., Ltd.
  • Nordic Paper AS
  • Asia Pulp & Paper Group
  • Verso Corporation

Report Coverage

Market Forecasts, Brand Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in Report

  • Which are the top companies operating in this industry?

    Some of the top companies providing specialty papers are Domtar Corporation, Stora Enso Oyj, International Paper Co., and Voith Gmbh.

  • Which are the lucrative markets for specialty papers?

    The United States, Germany, China, the United Kingdom, Mexico, India, Japan, Canada, and a few others are lucrative markets for specialty papers, and are expected to sustain their positions throughout the forecast period.

  • Which are the key end-use industries of specialty papers?

    Presently, building & construction, packaging & labelling, and food & beverage are the key end-use industries of specialty papers, and are expected to keep leading over the next ten years.

  • Which product types are highly sought-after in the specialty paper industry?

    Presently, décor papers, thermal papers, and label papers are highly sought-after in the specialty paper industry.

Enquiry before Buying

Is this research conducted by FMI?

Yes, the research has been conducted by expert analysts of FMI, through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by FMI?

FMI follows a methodology that encompasses demand-side assessment of the market, and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request a detailed methodology.

Who are the respondents for primary research?

FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

What are the sources of secondary research?

FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.

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Segmentation by Category

Product Type

  • Décor Paper
  • Thermal Paper
  • Label Paper
  • Carbonless Paper
  • Release Liners
  • Kraft Paper
  • Others

End-Use Industry

  • Building & Construction
  • Packaging & Labelling
  • Food & Beverage
  • Printing & Publishing
  • Pharmaceuticals
  • Electricals
  • Others


  • North America
  • Latin America
  • Europe
  • Middle East and Africa (MEA)
  • East Asia
  • South Asia
  • Oceania

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Specialty Paper Market