Whether its DIY hobbyists or professional tradespeople, woodworking power tools have gained strong interest across Europe. The growing interest in corded and cordless product innovations and the integration of li-ion battery technologies are providing impetus to the to the European woodworking power tools market.
Also, the growing popularity of brushless DC motors are contributing to adoption of woodworking power tools owing to lower requirements of maintenance.
According to the European Confederation of Woodworking Industries, the woodworking and furniture industry is the fifth largest manufacturing sector in Europe, accounting for a multibillion-euro contribution to the regional economy.
It is important to note that commercial tradespersons such as carpenters and joiners, will remain the primary revenue generators in the European market through the forecast period. Market players are likely to suffer a substantial drop in revenue and sales in 2020, limiting applications during the pandemic crisis to work in essential sectors.
European Economy and Woodworking Industry
The European woodworking industry largely comprises small and medium scale enterprises, and is a major employer in countries across the European Union including Sweden, Austria, Portugal, and Sweden. The industry plays a major role in the competitiveness of the region.
The industry covers applications in a range of segments including production of wood panels, boards, and veneers, in addition to sawmilling, pressure treating, and planning activities, particularly in remote regions with low levels of industrialization, boosting its importance for rural economies. These factors are expected to contribute to the overall growth of the Europe woodworking power tools industry through 2030.
Restricting Illegal Logging
The European Union has voluntarily set an action plan to combat the practice of illegal logging and related trades with the aid of its Forest Law Enforcement, Governance and Trade plan to restrict illegal imports of timber to the region.
This plan has resulted in bilateral agreements between the EU and other major wood producing nations around the wood. These include licensing schemes to verify legal imports. The industry has witnessed a steady increase in revenue in the past decade until 2020, and has been projected to recover in 2021, with relaxation on pandemic regulations.
Also, harvested wood-based projects for construction are gaining traction towards carbon sequestration. Wood panels, sawn wood, and paper materials hold carbon reserves collected by trees. The processing of these items also requires lesser power, reducing the carbon footprint.
The variability of wood products can be minimized through standardization of engineered wood and cross laminated timber, which not only provide superior strength, but also aid in thermal insulation, which will bolster demand for woodworking services and associated power tools through the forecast period.
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Majority of the raw wood in Europe is sourced from sustainable certified forests and international imports. Certification of sustainability is through chain of custody documentation, which link wood to sustainable sources.
On the other hand, sustainable sourcing has generated challenges volatility of raw material prices, largely owing to competition for raw wood in bio-energy applications. Consequently, recycled and reused wood is expected to gain importance. Such issues have a restrictive impact on the applications of associated power tools.
Another problem with the market is the ageing population of trained professionals in the industry. High productivity of labor resources usually help in minimizing the impact of energy and raw material costs.
However, according to the European Commission the younger generation of Europeans are reflecting hesitance to enter the woodworking sector. As a result, with a shrinking worker population, the demand for power tools is likely to be limited. However, this same trend is likely to contribute to innovations in automation in the industry.
Germany Woodworking Power Tools Market
Germany is the largest market for woodworking power tools in Europe, and will account for an estimated 14.4% of the overall market share by 2030.
According to the German Mechanical Engineering Industry Association, Germany witnessed the growth of woodworking machinery go from 2.4 billion to 3.4 billion euros between 2014 and 2018. This growth rate is projected to continue well through the forecast period.
Also, exports of woodworking power tools from German manufacturers in expected to witness steady growth. In addition, Germany is also key to successful production in Eastern Europe owing to supplies of German component engineering companies.
Germany’s market is largely driven by demand from commercial carpenters, joiners, and masonry professionals, with significant contributions coming out of offline retail sales, and stronger demand for cordless products.
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UK Woodworking Power Tools Market
The United Kingdom is expected to witness strong growth in non-residential construction activities. However, reduced activity in the residential construction sector with the advent of the coronavirus pandemic has reduced demand for items such as frames, doors and windows, hurting short term demand for woodworking power tools in the country.
Also, the prices of timber in the UK have witnessed a steady rise in the past few years, which in turn has had a negative effect on the carpentry and woodworking sector. Also, the depressive effect of Brexit on the value of the pound has also limited short term buying power in the industry.
The construction sector remains the largest consumer of woodworking tools, with changes in the types of buildings being constructed in the UK. Also, repair, maintenance, and improvement activities in the construction sector of the UK will be major contributors to woodworking power tools in the UK through the forecast period.
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France Woodworking Power Tools Market
Metropolitan forest area in France has surpassed more than 30% of the overall country. However, France’s largely fragmented timber industry still lags behind the other major European producers such as Germany in terms of woodworking.
This can be attributed to factors such as major parts of forest area either being abandoned, or being strictly controlled by the government. In addition, a large portion of the country’s forest is also privately owned.
The focus of the timber industry is largely towards the local construction industry in line with the governments low-carbon footprint strategy. This is a major contributor to the adoption of woodworking power tools in France.
Further, the government of France has revealed plans to develop the 2024 Olympic village with wood structures. This will also drive demand for advanced woodworking power tools in the region. Although offline sales remain dominant here with over 50% of the market share, online distribution channels reflect faster growth through the forecast period, with commercial tradesmen accounting for most sales.
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Woodworking power tools are available in a wide range including drills, planers, grinders, saws cutters, sanders, routers, screwdrivers, wrenches, chasers, and others. Of these the demand for cutters has remained relatively higher. The status quo is not likely to change through the forecast period.
On the other hand, planers account for greater revenue value in the overall market, owing to a higher average selling price and strong demand in the sector. Innovations towards automated thickness measurements in woodworking operations support sales and adoption.
Woodworking power tools can be found either in corded or cordless options. Of these cordless power tools are witnessing greater demand accounting for more than 54% of the overall market share through the forecast period. Ease of use and portability features drive demand.
Corded power tools on the other hand are projected to grow at a faster rate by the end of 2030. Lack of downtime, consistency in performance, and high-power capacity product options are bolstering popularity, particularly for users in heavy duty industrial and commercial woodworking operations.
While commercial carpenters, joiners, and masons account for over 40% of the overall market demand for woodworking power tools, service providers are also gaining traction in contractual applications, particularly for maintenance, repair, and renovation applications. A growing population of professional and certified tradesmen, drive demand for commercial applications.
An analysis by FMI reveals that while commercial trades will account for notable market share, industrial enterprises are expected to play a major role in providing impetus to key market developments in the near future.
Offline sales comprising bulk and retail suppliers, account for a relatively larger market share. Sales are largely supported by favorable relations between suppliers and commercial tradesmen in a largely fragmented market.
However, online sales including B2B and B2C are gaining with higher growth rates. Availability of wider product options, growing base of DIYers and higher potential for offers and discounts will contribute to growth through to 2030.
Timber and woodworking companies around Europe are involved in meeting user needs of environment regulation compliance in terms of sourcing from sustainable forests locally and for international exports. This has resulted in greater standardization, albeit at a higher cost, influencing the fragmented woodworking industry towards the organized sector, and creating demand for associated power tools.
Sensing growing demand through commercial and DIY operators, European woodworking power tool manufacturers are pushing for product line, facility, and geographical expansion. Major players are also involved in strategic acquisitions of smaller manufacturers in the region.
Robert Bosch Power Tools GmbH continues as a leading market player in Europe on the back of facility and geographic expansion in the region. The company has partnered with Gardena GmbH for a Power for All alliance of standardizing power sources for their power tools, including those of the woodworking segment. Also, the company has pushed forwards with a 1.6-billion-forint expansion of its power tools plant in Miskolc, in north East Hungary.
Makita Corporation has opened after sales service facilities in Lithuania, and Poland for power tools, and has pushed for strategies of expanding product range, especially for cordless offerings, with li-ion power sources, with innovations in terms of reduction for exhaust and noise emissions, with positive sales prospects.
Further Stanley, Black & Decker has acquired the Lenox and Irwin tool brands, aiming for a multi-pronged expansion strategy, including a wider product range, geographical expansion in Europe, expansion of industrial and retail distribution channels, while limiting acquisition opportunities for its competitors.
In addition to these, some of the other prominent players in the Europe woodworking power tools market include:
- Hilti Corporation
- Michael Weeing AG
- Festoon GmbH
- FEIN Power Tools Inc.
- MILWAUKEE TOOL
- Farm International B.V.
- WEN Products
- Triton Tools
Europe Woodworking Power Tools Industry Report: Scope
Historical Data Available for
USD Million for value and Million Units for Volume
Key Regions Covered
Key Countries Covered
Germany, Italy, France, UK, Spain, BENELUX, Russia, Poland, Czech Republic
Key Segments Covered
Product Type, Configuration, End User, Sales Channel, and Country
Key Companies Profiled
Robert Bosch Power Tools GmbH, Stanley Black & Decker, Makita Corporation, Hilti Corporation, Michael Weeing AG, Festoon GmbH, FEIN Power Tools Inc., Milwaukee Tool, Farm International B.V., WEN Products, Triton Tools (only indicative list)
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered by the Report
- What is the European woodworking power tools market size?
The European woodworking power tools market size is US$ 211.9 million in 2020. The growth rate for European woodworking power tools market will be 5% CAGR between 2020 and 2030.
- Which is the largest market for woodworking power tools in Europe?
Germany is the largest market for woodworking power tools in Europe. The presence of global leaders in the country coupled with, growing numbers of service providers and commercial tradesmen contribute to long term growth.
- Which are the top companies in European woodworking power toolss market?
Robert Bosch Power Tools GmbH, Triton Tools, Stanley Black & Decker, WEN Products, Makita Corp., Farm International B.V., Hilti Corporation, Michael Weeing AG, Festoon GmbH are among the leading market players.
- In what fields are the woodworking power tools used within Europe?
Woodworking power tools in Europe largely find use in commercial carpentry, joining, and masonry applications. Efforts towards the commercialization of service providers will contribute to growth.
- In which forms are woodworking power tools available in Europe?
European companies largely produce woodworking power tools in two types – corded and cordless. The production and demand for cordless options is higher owing to easy of portability and use among commercial and DIY operators.
- What is the outlook on UK woodworking power tools market?
The market in UK is the second largest in Europe. Strong demand from commercial tradesmen in the country for residential and commercial applications continues to drive growth.
- What are the prospects of the European woodworking power tools market in coming years?
The woodworking power tools market in Europe is projected to gain strong demand from 2021, as the coronavirus pandemic loosens its hold on the globe. Major manufacturers in the region are likely to cater to service provider requirements through the forecast period.
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Europe Woodworking Power Tools market segment
- Corded Power Tools
- Cordless Power Tools
- Industrial Enterprises
- Commercial Carpenters, Joiners, and Masonry
- Service Providers
- Online Sales
- B2C Platform
- B2B Platform
- Offline Sales
- Bulk Suppliers
- Retail Suppliers
- Czech Republic