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Fertility and Pregnancy Rapid Test Kits Market

Market Insights on Fertility and Pregnancy Rapid Test Kits covering sales outlook, demand forecast & up-to-date key trends

Fertility and Pregnancy Rapid Test Kits Market by Product - (Pregnancy Rapid Tests and Fertility Rapid Tests), By Test ( LH Urine, FSH Urine, hCG Blood, and hCG Urine) & Region for 2022-2030

Fertility And Pregnancy Rapid Test Kits Market Snapshot

[183 Pages Report] Expanding at a CAGR of 4.3%, the global Fertility And Pregnancy Rapid Test Kits Market is projected to increase from an estimated valuation of US$ 1.34 Bn in 2022 to US$ 1.88 Bn by 2030.    

Market Outlook :

Data Points

Market Insights

Market Value 2021

USD 1.29 Bn

Market Value 2022

USD 1.34 Bn

Market Value 2030

USD 1.88 Bn

CAGR 2022-2030

4.3%

Share of Top 5 Countries

77.2%

Key Players

The key players in fertility and pregnancy rapid test kits market are Alere Inc., Quidel Corporation, Prestige Brands Holdings, Inc., Church & Dwight Co., Inc., bioMérieux SA, Geratherm Medical AG, Abbott Laboratories, Procter & Gamble Co., DCC Plc., and Swiss Precision Diagnostics GmbH

The global fertility and pregnancy rapid test kits market contributed more than 18% market share to the self-testing kits market. Self-testing market accounted for around USD 7.1 billion in 2021.

Fertility and pregnancy rapid test kits is a fertility testing option for people, which is easy to use with low complexity. These kits detects the presence of reproductive hormones, such as follicle stimulating hormone (FSH), Luteinizing hormone (LH) and human chorionic gonadotropin (hCG) hormone.

The demand for self-contained pregnancy and fertility rapid test kits are increasing because of its rapid results and ease of use. Rapid and early pregnancy tests also help women take an early decision to confirm or exclude the pregnancy urgently.

Now-a-days working women do not usually have time to visit a physician unless in case of an emergency. Whereas, they prefer to have fast, accurate and high-quality tests with convenience of testing at home. This shift in preference will help increase the overall demand for fertility and pregnancy rapid test kits during the forecast period.

Furthermore, with growing incidence of infertility & gynecological disorders the frequency to use the kits for testing and confirming the pregnancy is also increasing. Women with gynecological disorders have difficulty in getting pregnant, thus they frequently use these kits which indirectly increases the sale of the product.

Currently, there are many manufacturers who are focused towards providing user-friendly and value-added features to customers in order to differentiate their product offerings from other manufacturers. For instance, introduction of digital devices such as Clearblue Easy with longer, curved stick, with wider tip and appropriate cap made it easier for females to handle and was considered more hygienic than ever.

The innovative and unique Floodguard™ technology inside, helped in preventing excess urine from entering the device which is the leading reported cause of user testing error. With all these innovative features it attracts more number of consumers to purchase and use. Thus, increasing the overall revenue of the market by increasing sales of such products.

In March 2017, Lia announced the launch of the first-ever flushable pregnancy test. The company claimed to offer a more sustainable, disposable, convenient and private way for women testing and confirming their pregnancy.

As a result, an increasing demand of fertility and pregnancy rapid test kits can be seen during the forecast period.

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How The Market Progressed Till June 2022?

Particulars

Details

H1, 2021

4.14%

H1, 2022 Projected

4.26%

H1, 2022 Outlook

4.16%

BPS Change - H1, 2022 (O) – H1, 2022 (P)

(-) 10 ↓

BPS Change – H1, 2022 (O) – H1, 2021

(+) 3 ↑

FMI delivers a comparative study of the global fertility and pregnancy rapid test kits market's growth rates and development prospects. As a result of the impact of macro and industrial variables, the market is influenced by disease epidemiology, product outreach, and product adoption rate.

In H1-2022 (O), as compared to H1-2021, the market growth rate of fertility and pregnancy rapid test kits is expected to surge by 03 basis point share (BPS), as per FMI analysis. Development of microfluidic point-of-care assays, and the improved efficacy of test kits for rapid results influenced this rise in the value of BPS for fertility and pregnancy rapid test kits market.

H1-2022 outlook period in comparison to H1-2022 projected period showed a negative growth in terms of Basis Point Share by 10 BPS.

Additionally, some positives for the growth of the overall fertility and pregnancy rapid test kits market also include manufacturing of at-home self-test kits, effective detection of early pregnancy, and cost-efficiency of fertility and pregnancy rapid test kits for evaluating fertility potential in couples seeking pregnancy.

2012-2021 Market Demand Outlook For Fertility And Pregnancy Rapid Test Kits Compared To 2022-2030 Forecast

Sale of fertility and pregnancy rapid test kits grew at a CAGR of 3.9% between 2012 and 2021. The advancement in technology and flexibility to use the products are expected to drive the sales of fertility and pregnancy rapid test kits.

Technological advancements and product innovation in the medical field have resulted in increasing the number of tests for confirming pregnancy which lead to rising demand for fertility and pregnancy rapid test kits. Key players of pregnancy and fertility rapid tests are providing technologically advanced products that are more sensitive and provide results with better accuracy and less time.

Fertility and Pregnancy Rapid Test Kits Market Download Report Brochure

For instance, pregnancy rapid tests available few years ago were designed to show results at the concentration above 25IU/L of sample. Introduction of monoclonal antibody technology for rapid diagnosis improved the sensitivity to 10 IU/L which allowed early detection of pregnancy.

The key players of the market are continuously involved in developing and launching new products for fertility and pregnancy testing to improve their presence in the market by targeting large number of consumers.

Considering this, FMI expects the global fertility and pregnancy rapid test kits market to grow at a CAGR of 4.3% through 2030.

Which Factors Are Restraining The Demand For Fertility And Pregnancy Rapid Test Kits?

The market for fertility and pregnancy test products is highly competitive, with number of established and local players striving to maintain their market shares, which can lead to a problem such as confusion and trust issue, wherein consumers cannot choose one brand and instead opt for alternative laboratory tests. Also, the physicians rely more on lab diagnosis than the home testing kits.

Also, unreliability of results such as false positive and false negative results discourage consumers to a certain extent from opting home pregnancy tests. This reduces the sale of the product and can prove to be a major restraining factor for the product segment of the fertility and pregnancy rapid test kits market.

Lack of awareness towards fertility and pregnancy rapid test products as well as inability to buy products due to economic insufficiency can also hamper the growth of the global market to a certain extent. Low adoption of these products in countries having inherent potential for market is suggestive of barrier to market growth.

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What Is The Impact Of The COVID-19 Crisis On The Fertility And Pregnancy Rapid Test Kits Market?

COVID-19 has left an indelible mark throughout a wide range of industries, including healthcare. Supplies shortages and lab visit postponements had been a source of concern, hindering day-to-day diagnostic test processes.

The fertility and pregnancy rapid test kits market was predicted to grow significantly as demand for self-test kits (including midstream kits) and point-of-care kits were rising. This was because individuals choose to stay at home rather than visit hospitals during the epidemic.

For instance, Apollo Pharmacy reported a nearly 50 percent increase in sales in India. This increase was also linked to the use of pregnancy rapid test kits during COVID-19.

Similarly, the market will continue to "expand," with sales of fertility and pregnancy rapid test kits pressuring players to rely on them more in the forecast period with the increasing demand.

Country-Wise Insights

What Makes the U.S. a Large Market for fertility and pregnancy rapid test kits?

In 2021, the United States accounted for about 89.1% of the North American fertility and pregnancy rapid test kits market. There is a millennial baby boom (rise in birth rate) observed in the U.S. in the last few years according to a note by Bank of America. This rise in birth rate led to an increase in the sale of pregnancy and fertility rapid test kits for confirming pregnancy which is expected to drive the market in the United States over the projected period.

Furthermore, the presence of the U.S. working class is driving pregnancy and fertility rapid test kits unit sales because they rarely have time to see a doctor unless there is an emergency, which supports the regional market.

To increase their commercial footprint within the country and acquire momentum in the US market, leading players are focusing on co-promotions and co-marketing of their sophisticated products to drive the market over the projected period.

Why is the U.K. Considered a Lucrative Market for fertility and pregnancy rapid test kits?

The U.K. accounted for around 36.6% of the Western Europe’s market in 2021. Factors such as rising demand for fast and self-testing kits especially by working women due to lack of time, increased unplanned pregnancy rate and growing fertility disorders are the major factors driving the growth in the region.

Rapid and early pregnancy tests helps women take early decisions to confirm or exclude the pregnancy thus, an expanding pool of aware females, advancing technology in fertility and pregnancy rapid test kits, and ongoing initiatives is increasing the demand for fertility and pregnancy rapid test kits in the U.K.  

What are the Factors Fueling the Demand for fertility and pregnancy rapid test kits in China?

China accounted for around 42.2% of the APEJ market revenue share in 2021. The rising number of women suffering from lifestyle disorders, the rapidly increasing age of first-time pregnancies in women, the widespread accessibility of fertility and pregnancy rapid test kits through e-commerce websites, increasing funding/investments toward the development of fertility and ovulation monitors, and the growing focus of both international and domestic players on the China fertility and pregnancy rapid test kits market are all contributing to the market's growth in this region.

According to the World Bank Data, the fertility rate in China increased from 1.6 in 2010 to 1.7 in 2019.

How will the fertility and pregnancy rapid test kits market expand across India?

India accounted for 16.1% market share in APEJ region in 2021 and is expected to show the same trend during the forecast period. The rise in research and development activities in India, and increasing number of people belonging to the fertile age group are responsible for the growth of the fertility and pregnancy rapid test kits market in India.

Additionally, India's growing healthcare spending is accompanied by a plethora of unexplored potential in regional markets, all of which are expected to drive market growth during the projection period.

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Category-Wise Insights

Which Product will be the Most Preferred?

By product, the pregnancy rapid tests segment held the maximum share of 56.8% in 2021 expanding at 4.5% CAGR during the forecast period, owing to ease of use and low complexity testing option in comparison to alternate testing methods available in the market.

Additionally, the demand for pregnancy rapid tests was high due to continuous rise in the point of care diagnostic kits during the COVID-19 pandemic to follow the lockdown guidelines by restricting stepping out unnecessarily.

Which Test type will be the Most Preferred?

By test type, the hCG Urine segment held the maximum share of 43.9% in 2021 expanding at 4.7% CAGR during the forecast period. hCG Urine popularity is increasing because the test can simply be performed using urine giving results with high accuracy and maximum ease.

Which Distribution Channel will be Most Preferred?

By distribution channel, drugstore hold over 29% of the market in 2021 and this trend is expected to continue during the forecast period as well.

The fertility and pregnancy rapid test kits are easily available at the drugstore and doesn’t require any doctor’s prescription. Thus, large number of people purchase kits from the drugstore.

Competitive Landscape

There are seasoned competitors in the market for fertility and pregnancy rapid test kits. Currently, the bulk of them are concentrating on making home testing kits available, as COVID-19 has driven people to work from home.

Companies in the fertility and pregnancy rapid test kits market are pursuing new product innovation and launches, regulatory approvals and company expansions as the key strategies.

Key players are focusing on development of advanced and cost effective products establishing distribution agreement to increase geographic reach, especially in Asia Pacific region. Moreover, companies are targeting Asian region by establishing manufacturing unit in order to reduce manufacturing cost. For instance:

  • In March 2017, Quidel received FDA approval for emergency use authorization for its Lyra COVID-19 molecular assay for use with complex diagnostic equipment found in hospitals and reference labs such as Quest and LabCorp. It enhances the company’s position in home based testing kits including pregnancy kits.
  • In June 2021, bioMérieux announced the distribution of specific diagnostics’ REVEAL Rapid AST system in Europe which strengthen the rapid testing kits segment of the market in European region.
  • In April 2021, actress Jordana Brewster collaborated with Clearblue® for crating awareness regarding difficulty in conceiving and fertility of women through Real Talk with Conceiving hood Campaign.

Scope Of The Report

Attribute

Details

Forecast Period

2022-2030

Historical Data Available for

2012-2021

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Western Europe, Eastern Europe, APEJ, MEA, and Japan

Key Countries Covered

U.S., China, U.K., Canada, India, ASEAN, Australia, Germany, Russia, Japan, Italy, Nordic Countries, Spain, Poland, France, Benelux, Brazil, GCC Countries, Mexico, Argentina, and South Africa

Key Segments Covered

Product, Test Types, Distribution channel and Region

Key Companies Profiled

  • Alere Inc.
  • Quidel Corporation
  • Prestige Brands Holdings, Inc.
  • Church & Dwight Co., Inc.
  • bioMérieux SA
  • Geratherm Medical AG
  • Abbott Laboratories
  • Procter & Gamble Co.
  • DCC Plc.
  • Swiss Precision Diagnostics GmbH

Report Coverage

Market Forecast, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Fertility And Pregnancy Rapid Test Kits Market By Category

By Product :

  • Pregnancy Rapid Tests
    • Line-Indicator devices
      • Strips/Dip Sticks
      • Mid-Stream
      • Cassettes
    • Digital
  • Fertility Rapid Tests
    • Line-Indicator
    • Digital

By Test Type :

  • LH Urine
  • FSH Urine
  • hCG Blood
  • hCG Urine

By Distribution channel :

  • Pharmacy
  • Drugstore
  • Gynecology/Fertility Clinics
  • e-commerce
  • Hypermarkets & Supermarkets

By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • MEA
  • Japan

Frequently Asked Questions

The global fertility and pregnancy rapid test kits market is worth US$ 1.29 Bn in 2021 and is set to expand 1.5X over the next eight years.

The fertility and pregnancy rapid test kits market is expected to reach US$ 1.88 Bn by the end of 2030, with sales revenue expected to grow at a 4.3% CAGR.

The global market for fertility and pregnancy rapid test kits is projected to reflect high demand in the forecast period with a CAGR of 4.3% due to rising demand for self-testing kits, growing incidence of early infertility & gynecological disorders and presence of attractive product features.

North America held 50.1% of the global market share in fertility and pregnancy rapid test kits market in 2021.

Co-marketing or collaboration among key players to utilize maximum market potential, wide usage in home care settings for fertility testing, and rapid adoption of digital devices are the major key trends in the fertility and pregnancy rapid test kits market.

Japan’s market in fertility and pregnancy rapid test kits is offering lucrative growth opportunities and is expected to exhibit healthy growth of 3.6% CAGR during the forecast period.

U.S., China, U.K., Canada, India are the top 5 countries that are driving the demand for fertility and pregnancy rapid test kits.

Leading companies of fertility and pregnancy rapid test kits are Alere Inc., Quidel Corporation, Prestige Brands Holdings, Inc., Church & Dwight Co., Inc., bioMérieux SA, Geratherm Medical AG, Abbott Laboratories, Procter & Gamble Co., DCC Plc., and Swiss Precision Diagnostics GmbH.

From 2012-2021, the fertility and pregnancy rapid test kits market expanded at the rate of 3.9% CAGR.

Demand of fertility and pregnancy rapid test kits market is expected to register growth rate of 4.1% during the forecast period in Western Europe market.

Table of Content

1. Assumptions and Acronyms Used

2. Research Methodology

3. Executive Summary

4. Fertility and Pregnancy Rapid Test Kits Market Overview

    4.1. Introduction

        4.1.1. Fertility and Pregnancy Rapid Test Kits Market Definition

        4.1.2. Fertility and Pregnancy Rapid Test Kits Market Taxonomy

    4.2. Fertility and Pregnancy Rapid Test Kits Market Product Overview

    4.3. Parent Market (Rapid Diagnostic Test Kits Market) Overview

    4.4. Fertility and Pregnancy Rapid Test Kits Market Dynamics

        4.4.1. Drivers

        4.4.2. Restraints

        4.4.3. Opportunity

    4.5. Global Fertility and Pregnancy Rapid Test Kits Market Forecast, 2022-2030

        4.5.1. Market Value Forecast

            4.5.1.1. Y-o-Y Growth Projections

            4.5.1.2. Absolute $ Opportunity

    4.6. Fertility and Pregnancy Rapid Test Kits Market Trends

    4.7. Regional Average Pricing Analysis (2021) by Product

        4.7.1. Mid-Stream Devices

        4.7.2. Cassettes

        4.7.3. Digital Devices

        4.7.4. Strips

5. Global Fertility and Pregnancy Rapid Test Kits Market Analysis, By Product 

    5.1. Introduction

        5.1.1. Y-o-Y Growth Comparison, By Product 

        5.1.2. Market Share & Basis Point (BPS) Analysis, By Product 

    5.2. Market Forecast, By Product 

        5.2.1. Pregnancy Test Kits

            5.2.1.1. Strips/Dip Sticks & Cards

                5.2.1.1.1. Absolute $ Opportunity

                5.2.1.1.2. Market Value Forecast

            5.2.1.2. Mid-Stream

                5.2.1.2.1. Absolute $ Opportunity

                5.2.1.2.2. Market Value Forecast

            5.2.1.3. Cassette

                5.2.1.3.1. Absolute $ Opportunity

                5.2.1.3.2. Market Value Forecast

            5.2.1.4. Digital Devices

                5.2.1.4.1. Absolute $ Opportunity

                5.2.1.4.2. Market Value Forecast

        5.2.2. Ovulation/Fertility Test Kits

            5.2.2.1. Line Indicator Devices

                5.2.2.1.1. Absolute $ Opportunity

                5.2.2.1.2. Market Value Forecast

            5.2.2.2. Digital Devices

                5.2.2.2.1. Absolute $ Opportunity

                5.2.2.2.2. Market Value Forecast

    5.3. Market Attractiveness Analysis, By Product 

6. Global Fertility and Pregnancy Rapid Test Kits Market Analysis, By Test 

    6.1. Introduction

        6.1.1. Y-o-Y Growth Comparison, By Test 

        6.1.2. Market Share & Basis Point (BPS) Analysis, By Test 

    6.2. Market Forecast, By Test 

        6.2.1. FSH Urine Test 

            6.2.1.1. Absolute $ Opportunity

            6.2.1.2. Market Value Forecast

        6.2.2. Luteinizing Hormone (LH) Urine Test

            6.2.2.1. Absolute $ Opportunity

            6.2.2.2. Market Value Forecast

        6.2.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            6.2.3.1. Absolute $ Opportunity

            6.2.3.2. Market Value Forecast

        6.2.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

            6.2.4.1. Absolute $ Opportunity

            6.2.4.2. Market Value Forecast

    6.3. Market Attractiveness Analysis, By Test 

7. Global Fertility and Pregnancy Rapid Test Kits Market Analysis, By Distribution Channel 

    7.1. Introduction

        7.1.1. Y-o-Y Growth Comparison, By Distribution Channel 

        7.1.2. Market Share & Basis Point (BPS) Analysis, By Distribution Channel 

    7.2. Market Forecast, By Distribution Channel 

        7.2.1. Pharmacy & Drug Stores

            7.2.1.1. Absolute $ Opportunity

            7.2.1.2. Market Value Forecast

        7.2.2. Online Sales

            7.2.2.1. Absolute $ Opportunity

            7.2.2.2. Market Value Forecast

        7.2.3. Hypermarkets & Supermarkets

            7.2.3.1. Absolute $ Opportunity

            7.2.3.2. Market Value Forecast

    7.3. Market Attractiveness Analysis, By Distribution Channel 

8. Global Fertility and Pregnancy Rapid Test Kits Market Analysis, By Region

    8.1. Introduction

        8.1.1. Y-o-Y Growth Projections, By Region

        8.1.2. Market Share & Basis Point (BPS) Analysis, By Region

    8.2. Market Forecast, By Region

        8.2.1. North America Market Value Forecast

        8.2.2. Latin America Market Value Forecast

        8.2.3. Western Europe Market Value Forecast

        8.2.4. Eastern Europe  Market Value Forecast

        8.2.5. Asia Pacific Excluding Japan (APEJ) Market Value Forecast

        8.2.6. Japan Market Value Forecast

        8.2.7. Middle East & Africa (MEA) Market Value Forecast

    8.3. Regional Attractiveness Analysis

9. North America Fertility and Pregnancy Rapid Test Kits Market Analysis

    9.1. Introduction

        9.1.1. Y-o-Y Growth Projections, By Country

        9.1.2. Market Share & Basis Point (BPS) Analysis, By Country

            9.1.2.1. U.S.

            9.1.2.2. Canada

        9.1.3. Key Regulations

        9.1.4. Key Trends

    9.2. North America Market Forecast

        9.2.1. Market Value Forecast, By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. Market Value Forecast, By Product 

            9.2.2.1. Pregnancy Test Kits

                9.2.2.1.1. Strips/Dip Sticks & Cards

                9.2.2.1.2. Mid-Stream

                9.2.2.1.3. Cassette

                9.2.2.1.4. Digital Devices

            9.2.2.2. Ovulation/Fertility Test Kits

                9.2.2.2.1. Line Indicator Devices

                9.2.2.2.2. Digital Devices

        9.2.3. Market Value Forecast, By Test 

                9.2.3.1.1. FSH Urine Test 

                9.2.3.1.2. Luteinizing Hormone (LH) Urine Test

                9.2.3.1.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

                9.2.3.1.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        9.2.4. Market Value Forecast, By Distribution Channel  

            9.2.4.1. Pharmacy & Drug Stores

            9.2.4.2. Online Sales

            9.2.4.3. Hypermarkets & Supermarkets

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product 

        9.3.3. By Test 

        9.3.4. By Distribution Channel 

    9.4. Drivers & Restraints: Impact Analysis

10. Latin America Fertility and Pregnancy Rapid Test Kits Market Analysis

    10.1. Introduction

        10.1.1. Y-o-Y Growth Projections, By Country

        10.1.2. Market Share & Basis Point (BPS) Analysis, By Country

            10.1.2.1. Brazil 

            10.1.2.2. Mexico

            10.1.2.3. Rest of Latin America

        10.1.3. Key Trends

    10.2. Latin America Market Forecast

        10.2.1. Market Value Forecast, By Country

            10.2.1.1. Brazil 

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. Market Value Forecast, By Product 

            10.2.2.1. Pregnancy Test Kits

                10.2.2.1.1. Strips/Dip Sticks & Cards

                10.2.2.1.2. Mid-Stream

                10.2.2.1.3. Cassette

                10.2.2.1.4. Digital Devices

            10.2.2.2. Ovulation/Fertility Test Kits

                10.2.2.2.1. Line Indicator Devices

                10.2.2.2.2. Digital Devices

        10.2.3. Market Value Forecast, By Test 

            10.2.3.1. FSH Urine Test 

            10.2.3.2. Luteinizing Hormone (LH) Urine Test

            10.2.3.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            10.2.3.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        10.2.4. Market Value Forecast, By Distribution Channel 

            10.2.4.1. Pharmacy & Drug Stores

            10.2.4.2. Online Sales

            10.2.4.3. Hypermarkets & Supermarkets

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product 

        10.3.3. By Test 

        10.3.4. By Distribution Channel  

    10.4. Drivers & Restraints: Impact Analysis

11. Western Europe Fertility and Pregnancy Rapid Test Kits Market Analysis

    11.1. Introduction

        11.1.1. Y-o-Y Growth Projections, By Country

        11.1.2. Market Share & Basis Point (BPS) Analysis, By Country

            11.1.2.1. Germany 

            11.1.2.2. Italy 

            11.1.2.3. France 

            11.1.2.4. United Kingdom 

            11.1.2.5. Spain 

            11.1.2.6. Nordic 

            11.1.2.7. BENELUX 

            11.1.2.8. Rest of Western Europe 

        11.1.3. Key Regulations

        11.1.4. Key Trends

    11.2. Western Europe Market Forecast

        11.2.1. Market Value Forecast, By Country

            11.2.1.1. Germany 

            11.2.1.2. Italy 

            11.2.1.3. France 

            11.2.1.4. United Kingdom 

            11.2.1.5. Spain 

            11.2.1.6. Nordic 

            11.2.1.7. BENELUX 

            11.2.1.8. Rest of Western Europe 

        11.2.2. Market Value Forecast, By Product 

            11.2.2.1. Pregnancy Test Kits

                11.2.2.1.1. Strips/Dip Sticks & Cards

                11.2.2.1.2. Mid-Stream

                11.2.2.1.3. Cassette

                11.2.2.1.4. Digital Devices

            11.2.2.2. Ovulation/Fertility Test Kits

                11.2.2.2.1. Line Indicator Devices

                11.2.2.2.2. Digital Devices

        11.2.3. Market Value Forecast, By Test 

            11.2.3.1. FSH Urine Test 

            11.2.3.2. Luteinizing Hormone (LH) Urine Test

            11.2.3.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            11.2.3.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        11.2.4. Market Value Forecast, By Distribution Channel  

            11.2.4.1. Pharmacy & Drug Stores

            11.2.4.2. Online Sales

            11.2.4.3. Hypermarkets & Supermarkets

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product 

        11.3.3. By Test 

        11.3.4. By Distribution Channel  

    11.4. Drivers & Restraints: Impact Analysis

12. Eastern Europe  Fertility and Pregnancy Rapid Test Kits Market Analysis

    12.1. Introduction

        12.1.1. Y-o-Y Growth Projections, By Country

        12.1.2. Market Share & Basis Point (BPS) Analysis, By Country

            12.1.2.1. Poland 

            12.1.2.2. Russia 

            12.1.2.3. Rest of Eastern Europe

        12.1.3. Key Regulations

        12.1.4. Key Trends

    12.2. Eastern Europe  Market Forecast

        12.2.1. Market Value Forecast, By Country

            12.2.1.1. Poland 

            12.2.1.2. Russia 

            12.2.1.3. Rest of Eastern Europe

        12.2.2. Market Value Forecast, By Product 

            12.2.2.1. Pregnancy Test Kits

                12.2.2.1.1. Strips/Dip Sticks & Cards

                12.2.2.1.2. Mid-Stream

                12.2.2.1.3. Cassette

                12.2.2.1.4. Digital Devices

            12.2.2.2. Ovulation/Fertility Test Kits

                12.2.2.2.1. Line Indicator Devices

                12.2.2.2.2. Digital Devices

        12.2.3. Market Value Forecast, By Test 

            12.2.3.1. FSH Urine Test 

            12.2.3.2. Luteinizing Hormone (LH) Urine Test

            12.2.3.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            12.2.3.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        12.2.4. Market Value Forecast, By Distribution Channel  

            12.2.4.1. Pharmacy & Drug Stores

            12.2.4.2. Online Sales

            12.2.4.3. Hypermarkets & Supermarkets

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product 

        12.3.3. By Test 

        12.3.4. By Distribution Channel  

    12.4. Drivers & Restraints: Impact Analysis

13.  Asia Pacific (APEJ) Fertility and Pregnancy Rapid Test Kits Market Analysis

    13.1. Introduction

        13.1.1. Y-o-Y Growth Projections, By Country

        13.1.2. Market Share & Basis Point (BPS) Analysis, By Country

        13.1.3. Key Regulations

        13.1.4. Key Trends

    13.2.  Asia Pacific (APEJ) Market Forecast

        13.2.1. Market Value Forecast, By Country

            13.2.1.1. China 

            13.2.1.2. ASEAN 

            13.2.1.3. India 

            13.2.1.4. Australia & New Zealand 

            13.2.1.5. Rest of APEJ 

        13.2.2. Market Value Forecast, By Product 

            13.2.2.1. Pregnancy Test Kits

                13.2.2.1.1. Strips/Dip Sticks & Cards

                13.2.2.1.2. Mid-Stream

                13.2.2.1.3. Cassette

                13.2.2.1.4. Digital Devices

            13.2.2.2. Ovulation/Fertility Test Kits

                13.2.2.2.1. Line Indicator Devices

                13.2.2.2.2. Digital Devices

        13.2.3. Market Value Forecast, By Test 

            13.2.3.1. FSH Urine Test 

            13.2.3.2. Luteinizing Hormone (LH) Urine Test

            13.2.3.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            13.2.3.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        13.2.4. Market Value Forecast, By Distribution Channel  

            13.2.4.1. Pharmacy & Drug Stores

            13.2.4.2. Online Sales

            13.2.4.3. Hypermarkets & Supermarkets

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product 

        13.3.3. By Test 

        13.3.4. By Distribution Channel  

    13.4. Drivers & Restraints: Impact Analysis

14. Japan Fertility and Pregnancy Rapid Test Kits Market Analysis

    14.1. Introduction

        14.1.1. Y-o-Y Growth Projections, By Country

        14.1.2. Market Share & Basis Point (BPS) Analysis, By Country

        14.1.3. Key Regulations

        14.1.4. Key Trends

    14.2. Japan Market Forecast

        14.2.1. Market Value Forecast, By Product 

            14.2.1.1. Pregnancy Test Kits

                14.2.1.1.1. Strips/Dip Sticks & Cards

                14.2.1.1.2. Mid-Stream

                14.2.1.1.3. Cassette

                14.2.1.1.4. Digital Devices

            14.2.1.2. Ovulation/Fertility Test Kits

                14.2.1.2.1. Line Indicator Devices

                14.2.1.2.2. Digital Devices

        14.2.2. Market Value Forecast, By Test 

            14.2.2.1. FSH Urine Test 

            14.2.2.2. Luteinizing Hormone (LH) Urine Test

            14.2.2.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            14.2.2.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        14.2.3. Market Value Forecast, By Distribution Channel  

            14.2.3.1. Pharmacy & Drug Stores

            14.2.3.2. Online Sales

            14.2.3.3. Hypermarkets & Supermarkets

    14.3. Market Attractiveness Analysis

        14.3.1. By Product 

        14.3.2. By Test 

        14.3.3. By Distribution Channel  

    14.4. Drivers & Restraints: Impact Analysis

15. Middle East & Africa (MEA) Fertility and Pregnancy Rapid Test Kits Market Analysis

    15.1. Introduction

        15.1.1. Y-o-Y Growth Projections, By Country

        15.1.2. Market Share & Basis Point (BPS) Analysis, By Country

        15.1.3. Key Regulations

        15.1.4. Key Trends

    15.2. Middle East & Africa (MEA) Market Forecast

        15.2.1. Market Value Forecast, By Country

            15.2.1.1. GCC countries

            15.2.1.2. South Africa

            15.2.1.3. Rest of MEA 

        15.2.2. Market Value Forecast, By Product 

            15.2.2.1. Pregnancy Test Kits

                15.2.2.1.1. Strips/Dip Sticks & Cards

                15.2.2.1.2. Mid-Stream

                15.2.2.1.3. Cassette

                15.2.2.1.4. Digital Devices

            15.2.2.2. Ovulation/Fertility Test Kits

                15.2.2.2.1. Line Indicator Devices

                15.2.2.2.2. Digital Devices

        15.2.3. Market Value Forecast, By Test 

            15.2.3.1. FSH Urine Test 

            15.2.3.2. Luteinizing Hormone (LH) Urine Test

            15.2.3.3. Human Chorionic Gonadotropin (hCG) Hormone Blood Test

            15.2.3.4. Human Chorionic Gonadotropin (hCG) Hormone Urine Test

        15.2.4. Market Value Forecast, By Distribution Channel  

            15.2.4.1. Pharmacy & Drug Stores

            15.2.4.2. Online Sales

            15.2.4.3. Hypermarkets & Supermarkets

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product 

        15.3.3. By Test 

        15.3.4. By Distribution Channel  

    15.4. Drivers & Restraints: Impact Analysis

16. Competition Landscape

    16.1. Competition Dashboard

    16.2. Company Profiles

    16.3. Company Share Analysis

    16.4. Product Comparison

        16.4.1. Revenue

        16.4.2. Products/Brand Offerings

        16.4.3. Key developments

        16.4.4. SWOT Analysis

        16.4.5. Company Highlights

            16.4.5.1. SPD Swiss Precision Diagnostic GmbH

            16.4.5.2. DCC Plc.

            16.4.5.3. Procter & Gamble

            16.4.5.4. Abbott Laboratories

            16.4.5.5. Alere Inc.

            16.4.5.6. Quidel Corporation

            16.4.5.7. bioMérieux SA

            16.4.5.8. Church & Dwight Co., Inc.

            16.4.5.9. Prestige Brands Holdings, Inc.

            16.4.5.10. Geratherm Medical AG.

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List of Tables

Table 1: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021 – 2030

Table 2: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021 – 2030

Table 3: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 4: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Region, 2021 – 2030

Table 5: North America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Country, 2021– 2030

Table 6: North America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021 – 2030

Table 7: North America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2013 – 2030

Table 8: North America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021 – 2030

Table 9: Latin America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Country, 2021–2030

Table 10: Latin America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021–2030

Table 11: Latin America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 12: Latin America Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021–2030

Table 13: Western Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Country, 2021–2030

Table 14: Western Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021–2030

Table 15: Western Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 16: Western Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021–2030

Table 17: Eastern Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Country, 2021–2030

Table 18: Eastern Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021–2030

Table 19: Eastern Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 20: Eastern Europe Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021–2030

Table 21: APEJ Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Country, 2021–2030

Table 22: APEJ Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021–2030

Table 23: APEJ Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 24: APEJ Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021–2030

Table 25: Japan Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021–2030

Table 26: APEJ Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 27: APEJ Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021–2030

Table 28: MEA Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Country, 2021–2030

Table 29: MEA Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Product, 2021–2030

Table 30: MEA Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Distribution Channel, 2021–2030

Table 31: MEA and Pregnancy Rapid Test Kits Market Value (US$ Mn) Analysis and Forecast by Test, 2021–2030

Sabyasachi Ghosh
Principal Consultant
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List of Charts

Figure 1: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) Forecast, 2022 – 2030

Figure2: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2022 – 2030

Figure 3:  Global Fertility and Pregnancy Rapid Test Strips Price Difference (US$) By Region, 2021

Figure 4:  Global Fertility and Pregnancy Rapid Test Strips Price Difference (US$) By Region, 2030

 Figure 5:  Global Fertility and Pregnancy Rapid Test Mid-Stream Devices Price Difference (US$) By Region, 2021

Figure 6:  Global Fertility and Pregnancy Rapid Test Mid-Stream Devices Price Difference (US$) By Region, 2030

Figure 7:  Global Fertility and Pregnancy Rapid Test Cassettes Price Difference (US$) By Region, 2021

Figure 8:  Global Fertility and Pregnancy Rapid Test Cassettes Price Difference (US$) By Region, 2030

Figure 9:  Global Fertility and Pregnancy Rapid Test Digital Devices Price Difference (US$) By Region, 2021

Figure 10:  Global Fertility and Pregnancy Rapid Test Digital Devices Price Difference (US$) By Region, 2030

Figure 11: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) By Product, 2022 & 2030

Figure 12: Global Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Product, 2021 & 2030

Figure 13: Global Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Product, 2021 – 2030

Figure 14: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Pregnancy Rapid Test Kits Product Segment, 2021 – 2030

Figure 15: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Fertility/Ovulation Rapid Test Kits Product Segment, 2021 – 2030

Figure 16: Pregnancy Rapid Test Kits Absolute $ Opportunity (US$ Mn) By Strips/Dip Sticks Sub-Segment, 2021–2030

Figure 17: Pregnancy Rapid Test Kits Absolute $ Opportunity (US$ Mn) By Mid-stream sub-Segment, 2021–2030

Figure 18: Pregnancy Rapid Test Kits Absolute $ Opportunity (US$ Mn) By Cassettes Sub-Segment, 2021–2030

Figure 19: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Digital Pregnancy Rapid Test Kits Sub-Segment, 2021–2030

Figure 20: Fertility Rapid Test Kits Product Absolute $ Opportunity (US$ Mn) By Line-indicator Product Sub-Segment, 2021–2030

Figure 21: Fertility Rapid Test Kits Product Absolute $ Opportunity (US$ Mn) By Digital Product Sub-Segment, 2021–2030

Figure 22: Global Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Product, 2022 – 2030

Figure 23: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) By Test, 2022 & 2030

Figure 24: Global Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Test, 2021 & 2030

Figure 25: Global Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Test, 2021 – 2030

Figure 26: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By LH Urine Test, 2021 – 2030

Figure 27: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By FSH Urine Test, 2021 – 2030

Figure 28: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By HCG Blood Test, 2021 – 2030

Figure 29: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By hCG Urine Test, 2021 – 2030

Figure 30: Global Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Test, 2022 – 2030

Figure 31: Global Fertility and Pregnancy Rapid Test Kits Market Value (US$ Mn) By Distribution Channel, 2022 & 2030

Figure 32: North America Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Distribution Channel, 2021 & 2030

Figure 33: Global Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Distribution Channel, 2021 – 2030

Figure 34: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Pharmacy Distribution Channel, 2021 – 2030

Figure 35: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Drugstores Distribution Channel, 2021 – 2030

Figure 36: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Gynecology/Fertility Clinics Distribution Channel, 2021–2030

Figure 37: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Online Sales Segment, 2021 – 2030

Figure 38: Global Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn) By Hypermarkets & Supermarkets Distribution Channel, 2021 – 2030

Figure 39: Global Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Distribution Channel, 2022 – 2030

Figure 40: Global Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Region, 2021 & 2030

Figure 41: Global Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Region, 2021 – 2030

Figure 42: North America Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 43: North America Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 44: Western Europe Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 45: Eastern Europe Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 46: APEJ Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 47: Japan Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 48: MEA Fertility and Pregnancy Rapid Test Kits Market Absolute $ Opportunity (US$ Mn), 2021 – 2030

Figure 49: Global Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Region, 2022 – 2030

Figure 50: North America Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Country, 2021, 2020 & 2030

Figure 51: North America Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Country, 2021 – 2030

Figure 52: North America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Product, 2022 – 2030

Figure 53: North America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Distribution Channel, 2022 – 2030

Figure 54: North America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Country, 2022 – 2030

Figure 55: North America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Test, 2022 – 2030

Figure 56: Latin America Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Country, 2021 & 2030

Figure 57: Latin America Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Country, 2021–2030

Figure 58: Latin America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Country, 2022–2030

Figure 59: Latin America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Product, 2022–2030

Figure 60: Latin America Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Test, 2022–2030

Figure 76: APEJ Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Country, 2022–2030

Figure 77: APEJ Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Product, 2022–2030

Figure 78: APEJ Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Test, 2022–2030

Figure 79: APEJ Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Distribution Channel, 2022–2030

Figure 80: Japan Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Analysis, 2021–2030

Figure 81: Japan Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Product, 2022–2030

Figure 82: Japan Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Test, 2022–2030

Figure 83: Japan Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Distribution Channel, 2022–2030

Figure 84: MEA Fertility and Pregnancy Rapid Test Kits Market Value Share and BPS Analysis by Country, 2021 & 2030

Figure 85: MEA Fertility and Pregnancy Rapid Test Kits Market Y-o-Y Growth Comparison by Country, 2021–2030

Figure 86: Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Country, 2022–2030

Figure 87: MEA Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Product, 2022–2030

Figure 88: MEA Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Test, 2022–2030

Figure 89: MEA Fertility and Pregnancy Rapid Test Kits Market Attractiveness Analysis by Distribution Channel, 2022–2030 

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