The at-home pregnancy testing market size is projected to be worth US$ 704.5 million in 2023. The market is likely to surpass US$ 1.1 billion by 2033 at a CAGR of 4.5% during the forecast period. Self-contained pregnancy and fertility rapid test kits are gaining popularity due to their speedy results and ease of use. Pregnancy tests that are quick and accurate can help women decide early on whether to confirm or reject their pregnancy. Along with the incidence of infertility and gynecological issues, the use of the kits for detecting and confirming pregnancy is also growing. Gynecological conditions make it difficult for women to get pregnant; as a result, they frequently utilize these kits, which indirectly boosts the product's sales.
Other Drivers Propelling the Demand for At-home Pregnancy Testing Market include:
Challenges for Companies /Manufacturers in the At-home Pregnancy Testing Market:
Opportunities in the At-home Pregnancy Testing Market Industry:
Latest Trends in the At-home Pregnancy Testing Market:
Attributes | Details |
---|---|
At-home Pregnancy Testing Market Size (2023) | US$ 704.5 million |
At-home Pregnancy Testing Market Projected Size (2033) | US$ 1.1 billion |
Value CAGR (2023 to 2033) | 4.5% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
From 2017 to 2022, the global at-home pregnancy testing market experienced a CAGR of 3.0%, reaching a market size of US$ 704.5 million in 2023.
From 2017 to 2022, the global at-home pregnancy testing market industry witnessed steady growth due to the increased awareness and acceptance of at-home pregnancy testing. At-home pregnancy test kits have gotten increasingly accurate and dependable over time, providing findings with a high degree of confidence. This improvement in performance has increased customer trust and increased the popularity of these tests.
The societal change towards more open conversations about reproductive health, particularly pregnancy and fertility, has contributed to the rise of at-home pregnancy test kits. As the stigma around these issues fades, women feel more at ease taking care of their reproductive health using these kits.
The legalization of over-the-counter sales of pregnancy test kits in certain countries has considerably aided industry expansion. This made it possible for women to acquire these tests without a prescription, resulting in greater adoption.
Future Forecast for At-home Pregnancy Testing Market Industry:
Looking ahead, the global at-home pregnancy testing market industry is expected to rise at a CAGR of 4.5% from 2023 to 2033. During the forecast period, the market size is expected to reach US$ 1.1 billion by 2033.
The at-home pregnancy testing market industry is expected to continue its growth trajectory from 2023 to 2033. Continued technological improvements are anticipated to increase the accuracy, sensitivity, and usability of at-home pregnancy test kits. This might include improvements in detecting methods, user interfaces, smartphone integration, and connection capabilities, all of which could boost demand for these goods.
With more women working and leading busy lifestyles, the simplicity and accessibility of at-home pregnancy test kits becomes even more enticing. The ability to confirm pregnancy swiftly and discreetly without the necessity for medical checkups can be a key element in driving market expansion.
Country | The United States |
---|---|
Market Size (US$ million) by End of Forecast Period (2033) | US$ 344.7 million |
CAGR % 2023 to End of Forecast (2033) | 5.2% |
The at-home pregnancy testing market industry in the United States is expected to reach a market size of US$ 344.7 million by 2033, expanding at a CAGR of 5.2%. There is a high level of awareness and adoption of at-home pregnancy testing kits among women in United States. The convenience, privacy, and ease of use offered by theses kits have contributed to their widespread acceptance.
At-home pregnancy testing kits are widely available in pharmacies, drugstores, supermarkets, and online stores. The easy accessibility and affordability of these kits make them a convenient choice for women seeking to confirm their pregnancy status.
Country | The United Kingdom |
---|---|
Market Size (US$ million) by End of Forecast Period (2033) | US$ 56.7 million |
CAGR % 2023 to End of Forecast (2033) | 4.9% |
The at-home pregnancy testing market industry in the United Kingdom is expected to reach a market share of US$ 56.7 million, expanding at a CAGR of 4.9% during the forecast period due to growing demand for self-care. The United Kingdom has witnessed an increasing trend of self-care and self-diagnosis. At-home pregnancy testing kits align with this trend, allowing women to manage their healthcare needs in the privacy of their homes.
Country | China |
---|---|
Market Size (US$ million) by End of Forecast Period (2033) | US$ 118.6 million |
CAGR % 2023 to End of Forecast (2033) | 6.0% |
The at-home pregnancy testing market industry in China is anticipated to reach a market size of US$ 118.6 million, moving at a CAGR of 6.0% during the forecast period due to the expanding urban population. Chinas urban population is growing rapidly, leading to increased demand for convenient and accessible healthcare solution. At-home pregnancy kits provide an easy and discreet method for women to determine their pregnancy status without the need for a clinic visit.
Country | Japan |
---|---|
Market Size (US$ million) by End of Forecast Period (2033) | US$ 61.7 million |
CAGR % 2023 to End of Forecast (2033) | 4.7% |
The at-home pregnancy testing market industry in Japan is estimated to reach a market size of US$ 61.7 million by 2033, thriving at a CAGR of 4.7%. The increasing participation of women in the workforce in the country has led to higher demand for at-home pregnancy testing kits. These kits enable women to quickly and discreetly confirm their pregnancy status, facilitating informed decisions about their careers and personal lives.
Country | South Korea |
---|---|
Market Size (US$ million) by End of Forecast Period (2033) | US$ 34.0 million |
CAGR % 2023 to End of Forecast (2033) | 5.2% |
The at-home pregnancy testing market industry in South Korea is expected to reach a market size of US$ 34.0 million, expanding at a CAGR of 5.2% during the forecast period. The rise in of e-commerce and online retail platforms in China has facilitated the availability and accessibility of at-home pregnancy testing kits. Online platforms offer a wide range of brands and options, making it convenient for consumers to purchase these kits from the comfort of their homes.
The line indicator devices is expected to dominate the at-home pregnancy testing market industry with a CAGR of 4.0% from 2023 to 2033. This segment captures a significant market share in 2023 due to its rapid testing procedures and detection
Many women prefer to detect pregnancy at the earliest possible stage, line indicators are designed to detect even low levels of hCG in Urine, enabling early pregnancy detection. Rising desire for early confirmation of pregnancy contributes to the demand for line indications in at-home pregnancy testing kits
hCG urine test are expected to dominate the at-home pregnancy testing market industry with a CAGR of 7.8% from 2023 to 2033. This segment captures a significant market share in 2023.
Urine tests are one of the most common methods used in pregnancy testing kits to detect the presence of human chronic gonadotrophin hormone in woman’s urine.
The retail sales in dominating the at home pregnancy testing market and is projected to grow at a CAGR of 4.8% over the forecast duration. The ease of availability of the testing kits without prescription in the retail pharmacies the adoption is high.
The at-home pregnancy testing sector is fiercely competitive, with many companies fighting for market dominance. To stay ahead of the competition in such a circumstance, essential players must employ smart techniques.
Key Strategies Used by the Participants
To produce innovative goods that increase efficacy, dependability, and cost-effectiveness, businesses make significant investments in R&D. Product innovation enables companies to stand out from the competition while also meeting the shifting needs of their customers.
Strategic alliances and partnerships with other businesses are regularly formed by major players in an industry to take advantage of each other's advantages and expand their market reach. Through such arrangements, businesses may also obtain access to new technologies and markets.
The market for at-home pregnancy testing is rising quickly in developing nations like China and India. To boost their presence in these regions, major companies are expanding their distribution networks and building regional manufacturing sites.
Key companies in the at-home pregnancy testing market routinely employ mergers and acquisitions to strengthen their market positions, broaden their product offerings, and enter new markets.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Key Developments in the At-home Pregnancy Testing Market:
The market is expected to be valued at US$ 704.5 million in 2023.
Alere Inc. and Quidel Corporation are the key market players.
The market developed at a CAGR of 3.0% from 2017 to 2022.
Rise in research and activities to boost the market prospects.
The market is forecast to register a CAGR of 4.5% through 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 2.3. Inclusions and Exclusions 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Innovation / Development Trends 4. Value Added Insights 4.1. Product Adoption / Usage Analysis 4.2. Product Features/ USPs 4.3. Recent Product Approvals/Launches 4.4. Reimbursement Scenario 4.5. Regulatory Landscape 4.6. PESTEL Analysis 4.7. Porter’s Analysis 5. Market Background 5.1. Macro-Economic Factors 5.1.1. Global GDP Growth Outlook 5.1.2. Global Healthcare Expenditure Outlook 5.1.3. Global Life Expectancy Outlook 5.2. Forecast Factors - Relevance & Impact 5.2.1. Key Player’s Historic Growth 5.2.2. Increase in Urban Population 5.2.3. Favourable Government Regulations 5.2.4. Rising Demand for At Home Kits 5.2.5. Technological Advancement in the Devices 5.2.6. Trends for Self-care and Self-diagnosis 5.2.7. Frequency of Product Approvals 5.3. Dynamics 5.3.1. Drivers 5.3.2. Restraints 5.3.3. Opportunity Analysis 6. Global Market Volume (in Units) Analysis 2017 to 2022 and Forecast, 2023 to 2033 6.1. Historical Volume (in Units) Analysis, 2017 to 2022 6.2. Current and Future Volume (in Units) Projections, 2023 to 2033 6.2.1. Y-o-Y Growth Trend Analysis 7. Global Market - Pricing Analysis 7.1. Regional Pricing Analysis By Product 7.2. Pricing Break-up 7.2.1. Manufacturer Level Pricing 7.2.2. Distributor Level Pricing 7.3. Global Average Pricing Analysis Benchmark 7.4. Pricing Assumptions 8. Global Market Demand (in Value or Size in US$ Mn) Analysis 2017 to 2022 and Forecast, 2023 to 2033 8.1. Historical Market Value (US$ Million) Analysis, 2017 to 2022 8.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033 8.2.1. Y-o-Y Growth Trend Analysis 8.2.2. Absolute $ Opportunity Analysis 9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Product, 2017 to 2022 9.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Product, 2023 to 2033 9.3.1. Line Indicator 9.3.1.1.1. Cassettes 9.3.1.1.2. Midstreams 9.3.1.1.3. Strips 9.3.1.1.4. Dip Cards 9.3.2. Digital Devices 9.3.2.1.1. Branded Test Kits 9.3.2.1.2. Private Label Test Kits 9.4. Market Attractiveness Analysis By Product 10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Detection Type 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Million) Analysis By Detection Type, 2017 to 2022 10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Detection Type, 2023 to 2033 10.3.1. FSH Urine Test 10.3.2. LH Urine Test 10.3.3. hCG Blood 10.3.4. hCG Urine Test 10.4. Market Attractiveness Analysis By Detection Type 11. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Distribution Channel 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Million) Analysis By Distribution Channel, 2017 to 2022 11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033 11.3.1. Institutional Sales 11.3.1.1.1. Hospital Pharmacies 11.3.1.1.2. Gynecology Clinics 11.3.1.1.3. IVF Clinics 11.3.1.1.4. Maternity Care Centers 11.3.1.1.5. Retail Sales 11.3.2. Retail S 11.3.2.1.1. Retail Pharmacies 11.3.2.1.2. Drug Stores 11.3.2.1.3. Hypermarkets & Supermarkets 11.3.2.1.4. Online Sales 11.4. Market Attractiveness Analysis By Distribution Channel 12. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, by Region 12.1. Introduction 12.2. Historical Market Size (US$ Million) Analysis By Region, 2017 to 2022 12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. South Asia 12.3.5. East Asia 12.3.6. Oceania 12.3.7. Middle East and Africa (MEA) 12.4. Market Attractiveness Analysis By Region 13. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 13.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 13.3.1. By Country 13.3.1.1. USA 13.3.1.2. Canada 13.3.2. By Product 13.3.3. By Detection Type 13.3.4. By Distribution Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Product 13.4.3. By Detection Type 13.4.4. By Distribution Channel 13.5. Country Level Analysis & Forecast 13.5.1. USA Market Analysis 13.5.1.1. Introduction 13.5.1.2. Market Analysis and Forecast by Market Taxonomy 13.5.1.2.1. By Product 13.5.1.2.2. By Detection Type 13.5.1.2.3. By Distribution Channel 13.5.2. Canada Market Analysis 13.5.2.1. Introduction 13.5.2.2. Market Analysis and Forecast by Market Taxonomy 13.5.2.2.1. By Product 13.5.2.2.2. By Detection Type 13.5.2.2.3. By Distribution Channel 13.6. Market Trends 13.7. Key Market Participants - Intensity Mapping 13.8. Drivers and Restraints - Impact Analysis 14. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033 14.1. Introduction 14.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 14.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 14.3.1. By Country 14.3.1.1. Brazil 14.3.1.2. Mexico 14.3.1.3. Argentina 14.3.1.4. Rest of Latin America 14.3.2. By Product 14.3.3. By Detection Type 14.3.4. By Distribution Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Product 14.4.3. By Detection Type 14.4.4. By Distribution Channel 14.5. Country Level Analysis & Forecast 14.5.1. Brazil Market Analysis 14.5.1.1. Introduction 14.5.1.2. Market Analysis and Forecast by Market Taxonomy 14.5.1.2.1. By Product 14.5.1.2.2. By Detection Type 14.5.1.2.3. By Distribution Channel 14.5.2. Mexico Market Analysis 14.5.2.1. Introduction 14.5.2.2. Market Analysis and Forecast by Market Taxonomy 14.5.2.2.1. By Product 14.5.2.2.2. By Detection Type 14.5.2.2.3. By Distribution Channel 14.5.3. Argentina Market Analysis 14.5.3.1. Introduction 14.5.3.2. Market Analysis and Forecast by Market Taxonomy 14.5.3.2.1. By Product 14.5.3.2.2. By Detection Type 14.5.3.2.3. By Distribution Channel 14.6. Market Trends 14.7. Key Market Participants - Intensity Mapping 14.8. Drivers and Restraints - Impact Analysis 15. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 15.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 15.3.1. By Country 15.3.1.1. Germany 15.3.1.2. France 15.3.1.3. Italy 15.3.1.4. UK 15.3.1.5. Spain 15.3.1.6. Russia 15.3.1.7. BENELUX 15.3.1.8. Rest of Europe 15.3.2. By Product 15.3.3. By Detection Type 15.3.4. By Distribution Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Product 15.4.3. By Detection Type 15.4.4. By Distribution Channel 15.5. Country Level Analysis & Forecast 15.5.1. Germany Market Analysis 15.5.1.1. Introduction 15.5.1.2. Market Analysis and Forecast by Market Taxonomy 15.5.1.2.1. By Product 15.5.1.2.2. By Detection Type 15.5.1.2.3. By Distribution Channel 15.5.2. France Market Analysis 15.5.2.1. Introduction 15.5.2.2. Market Analysis and Forecast by Market Taxonomy 15.5.2.2.1. By Product 15.5.2.2.2. By Detection Type 15.5.2.2.3. By Distribution Channel 15.5.3. Italy Market Analysis 15.5.3.1. Introduction 15.5.3.2. Market Analysis and Forecast by Market Taxonomy 15.5.3.2.1. By Product 15.5.3.2.2. By Detection Type 15.5.3.2.3. By Distribution Channel 15.5.4. UK Market Analysis 15.5.4.1. Introduction 15.5.4.2. Market Analysis and Forecast by Market Taxonomy 15.5.4.2.1. By Product 15.5.4.2.2. By Detection Type 15.5.4.2.3. By Distribution Channel 15.5.5. Spain Market Analysis 15.5.5.1. Introduction 15.5.5.2. Market Analysis and Forecast by Market Taxonomy 15.5.5.2.1. By Product 15.5.5.2.2. By Detection Type 15.5.5.2.3. By Distribution Channel 15.5.6. Russia Market Analysis 15.5.6.1. Introduction 15.5.6.2. Market Analysis and Forecast by Market Taxonomy 15.5.6.2.1. By Product 15.5.6.2.2. By Detection Type 15.5.6.2.3. By Distribution Channel 15.5.7. BENELUX Market Analysis 15.5.7.1. Introduction 15.5.7.2. Market Analysis and Forecast by Market Taxonomy 15.5.7.2.1. By Product 15.5.7.2.2. By Detection Type 15.5.7.2.3. By Distribution Channel 15.6. Market Trends 15.7. Key Market Participants - Intensity Mapping 15.8. Drivers and Restraints - Impact Analysis 16. South Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 16.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 16.3.1. By Country 16.3.1.1. India 16.3.1.2. Thailand 16.3.1.3. Indonesia 16.3.1.4. Malaysia 16.3.1.5. Rest of South Asia 16.3.2. By Product 16.3.3. By Detection Type 16.3.4. By Distribution Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Product 16.4.3. By Detection Type 16.4.4. By Distribution Channel 16.5. Country Level Analysis & Forecast 16.5.1. India Market Analysis 16.5.1.1. Introduction 16.5.1.2. Market Analysis and Forecast by Market Taxonomy 16.5.1.2.1. By Product 16.5.1.2.2. By Detection Type 16.5.1.2.3. By Distribution Channel 16.5.2. Thailand Market Analysis 16.5.2.1. Introduction 16.5.2.2. Market Analysis and Forecast by Market Taxonomy 16.5.2.2.1. By Product 16.5.2.2.2. By Detection Type 16.5.2.2.3. By Sample Type 16.5.2.2.4. By Distribution Channel 16.5.3. Indonesia Market Analysis 16.5.3.1. Introduction 16.5.3.2. Market Analysis and Forecast by Market Taxonomy 16.5.3.2.1. By Product 16.5.3.2.2. By Detection Type 16.5.3.2.3. By Distribution Channel 16.5.4. Malaysia Market Analysis 16.5.4.1. Introduction 16.5.4.2. Market Analysis and Forecast by Market Taxonomy 16.5.4.2.1. By Product 16.5.4.2.2. By Detection Type 16.5.4.2.3. By Distribution Channel 16.6. Market Trends 16.7. Key Market Participants - Intensity Mapping 16.8. Drivers and Restraints - Impact Analysis 17. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033 17.1. Introduction 17.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 17.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 17.3.1. By Country 17.3.1.1. China 17.3.1.2. Japan 17.3.1.3. South Korea 17.3.2. By Product 17.3.3. By Detection Type 17.3.4. By Distribution Channel 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Product 17.4.3. By Detection Type 17.4.4. By Distribution Channel 17.5. Country Level Analysis & Forecast 17.5.1. China Market Analysis 17.5.1.1. Introduction 17.5.1.2. Market Analysis and Forecast by Market Taxonomy 17.5.1.2.1. By Product 17.5.1.2.2. By Detection Type 17.5.1.2.3. By Distribution Channel 17.5.2. Japan Market Analysis 17.5.2.1. Introduction 17.5.2.2. Market Analysis and Forecast by Market Taxonomy 17.5.2.2.1. By Product 17.5.2.2.2. By Detection Type 17.5.2.2.3. By Distribution Channel 17.5.3. South Korea Market Analysis 17.5.3.1. Introduction 17.5.3.2. Market Analysis and Forecast by Market Taxonomy 17.5.3.2.1. By Product 17.5.3.2.2. By Detection Type 17.5.3.2.3. By Distribution Channel 17.6. Market Trends 17.7. Key Market Participants - Intensity Mapping 17.8. Drivers and Restraints - Impact Analysis 18. Oceania Market Analysis 2017 to 2022 and Forecast 2023 to 2033 18.1. Introduction 18.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 18.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 18.3.1. By Country 18.3.1.1. Australia 18.3.1.2. New Zealand 18.3.2. By Product 18.3.3. By Detection Type 18.3.4. By Distribution Channel 18.4. Market Attractiveness Analysis 18.4.1. By Country 18.4.2. By Product 18.4.3. By Detection Type 18.4.4. By Distribution Channel 18.5. Country Level Analysis & Forecast 18.5.1. Australia Market Analysis 18.5.1.1. Introduction 18.5.1.2. Market Analysis and Forecast by Market Taxonomy 18.5.1.2.1. By Product 18.5.1.2.2. By Detection Type 18.5.1.2.3. By Distribution Channel 18.5.2. New Zealand Market Analysis 18.5.2.1. Introduction 18.5.2.2. Market Analysis and Forecast by Market Taxonomy 18.5.2.2.1. By Product 18.5.2.2.2. By Detection Type 18.5.2.2.3. By Distribution Channel 18.6. Market Trends 18.7. Key Market Participants - Intensity Mapping 18.8. Drivers and Restraints - Impact Analysis 19. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033 19.1. Introduction 19.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022 19.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033 19.3.1. By Country 19.3.1.1. GCC Countries 19.3.1.2. Türkiye 19.3.1.3. Northern Africa 19.3.1.4. South Africa 19.3.1.5. Rest of Middle East and Africa 19.3.2. By Product 19.3.3. By Detection Type 19.3.4. By Distribution Channel 19.4. Market Attractiveness Analysis 19.4.1. By Country 19.4.2. By Product 19.4.3. By Detection Type 19.4.4. By Distribution Channel 19.5. Country Level Analysis & Forecast 19.5.1. GCC Countries Market Analysis 19.5.1.1. Introduction 19.5.1.2. Market Analysis and Forecast by Market Taxonomy 19.5.1.2.1. By Product 19.5.1.2.2. By Detection Type 19.5.1.2.3. By Distribution Channel 19.5.2. Türkiye Market Analysis 19.5.2.1. Introduction 19.5.2.2. Market Analysis and Forecast by Market Taxonomy 19.5.2.2.1. By Product 19.5.2.2.2. By Detection Type 19.5.2.2.3. By Distribution Channel 19.5.3. Northern Africa Market Analysis 19.5.3.1. Introduction 19.5.3.2. Market Analysis and Forecast by Market Taxonomy 19.5.3.2.1. By Product 19.5.3.2.2. By Detection Type 19.5.3.2.3. By Distribution Channel 19.5.4. South Africa Market Analysis 19.5.4.1. Introduction 19.5.4.2. Market Analysis and Forecast by Market Taxonomy 19.5.4.2.1. By Product 19.5.4.2.2. By Detection Type 19.5.4.2.3. By Distribution Channel 19.6. Market Trends 19.7. Key Market Participants - Intensity Mapping 19.8. Drivers and Restraints - Impact Analysis 20. Market Structure Analysis 20.1. Market Analysis by Tier of Companies 20.2. Market Share Analysis of Top Players 20.3. Market Presence Analysis 21. Competition Analysis 21.1. Competition Dashboard 21.2. Branding and Promotional Strategies, By Key Players 21.3. Key Development Analysis 21.4. Competition Deep Dive 21.4.1. Alere Inc. 21.4.1.1. Overview 21.4.1.2. Product Portfolio 21.4.1.3. Key Financials 21.4.1.4. Sales Footprint 21.4.1.5. SWOT Analysis 21.4.1.6. Strategy Overview 21.4.1.6.1. Marketing Strategy 21.4.1.6.2. Product Strategy 21.4.1.6.3. Channel Strategy 21.4.2. Quidel Corporation 21.4.2.1. Overview 21.4.2.2. Product Portfolio 21.4.2.3. Key Financials 21.4.2.4. Sales Footprint 21.4.2.5. SWOT Analysis 21.4.2.6. Strategy Overview 21.4.2.6.1. Marketing Strategy 21.4.2.6.2. Product Strategy 21.4.2.6.3. Channel Strategy 21.4.3. Prestige Brands Holdings, Inc. 21.4.3.1. Overview 21.4.3.2. Product Portfolio 21.4.3.3. Key Financials 21.4.3.4. Sales Footprint 21.4.3.5. SWOT Analysis 21.4.3.6. Strategy Overview 21.4.3.6.1. Marketing Strategy 21.4.3.6.2. Product Strategy 21.4.3.6.3. Channel Strategy 21.4.4. Church & Dwight Co., Inc. 21.4.4.1. Overview 21.4.4.2. Product Portfolio 21.4.4.3. Key Financials 21.4.4.4. Sales Footprint 21.4.4.5. SWOT Analysis 21.4.4.6. Strategy Overview 21.4.4.6.1. Marketing Strategy 21.4.4.6.2. Product Strategy 21.4.4.6.3. Channel Strategy 21.4.5. Abbott Laboratories 21.4.5.1. Overview 21.4.5.2. Product Portfolio 21.4.5.3. Key Financials 21.4.5.4. Sales Footprint 21.4.5.5. SWOT Analysis 21.4.5.6. Strategy Overview 21.4.5.6.1. Marketing Strategy 21.4.5.6.2. Product Strategy 21.4.5.6.3. Channel Strategy 21.4.6. Procter & Gamble Co. 21.4.6.1. Overview 21.4.6.2. Product Portfolio 21.4.6.3. Key Financials 21.4.6.4. Sales Footprint 21.4.6.5. SWOT Analysis 21.4.6.6. Strategy Overview 21.4.6.6.1. Marketing Strategy 21.4.6.6.2. Product Strategy 21.4.6.6.3. Channel Strategy 21.4.7. bioMérieux SA 21.4.7.1. Overview 21.4.7.2. Product Portfolio 21.4.7.3. Key Financials 21.4.7.4. Sales Footprint 21.4.7.5. SWOT Analysis 21.4.7.6. Strategy Overview 21.4.7.6.1. Marketing Strategy 21.4.7.6.2. Product Strategy 21.4.7.6.3. Channel Strategy 21.4.8. Geratherm Medical AG 21.4.8.1. Overview 21.4.8.2. Product Portfolio 21.4.8.3. Key Financials 21.4.8.4. Sales Footprint 21.4.8.5. SWOT Analysis 21.4.8.6. Strategy Overview 21.4.8.6.1. Marketing Strategy 21.4.8.6.2. Product Strategy 21.4.8.6.3. Channel Strategy 21.4.9. DCC Plc. 21.4.9.1. Overview 21.4.9.2. Product Portfolio 21.4.9.3. Key Financials 21.4.9.4. Sales Footprint 21.4.9.5. SWOT Analysis 21.4.9.6. Strategy Overview 21.4.9.6.1. Marketing Strategy 21.4.9.6.2. Product Strategy 21.4.9.6.3. Channel Strategy 21.4.10. Swiss Precision Diagnostics GmbH 21.4.10.1. Overview 21.4.10.2. Product Portfolio 21.4.10.3. Key Financials 21.4.10.4. Sales Footprint 21.4.10.5. SWOT Analysis 21.4.10.6. Strategy Overview 21.4.10.6.1. Marketing Strategy 21.4.10.6.2. Product Strategy 21.4.10.6.3. Channel Strategy 21.4.11. Yancheng Cordial Medlab Co., Ltd. 21.4.11.1. Overview 21.4.11.2. Product Portfolio 21.4.11.3. Key Financials 21.4.11.4. Sales Footprint 21.4.11.5. SWOT Analysis 21.4.11.6. Strategy Overview 21.4.11.6.1. Marketing Strategy 21.4.11.6.2. Product Strategy 21.4.11.6.3. Channel Strategy 21.4.12. Hangzhou Laihe Biotech Co., Ltd. 21.4.12.1. Overview 21.4.12.2. Product Portfolio 21.4.12.3. Key Financials 21.4.12.4. Sales Footprint 21.4.12.5. SWOT Analysis 21.4.12.6. Strategy Overview 21.4.12.6.1. Marketing Strategy 21.4.12.6.2. Product Strategy 21.4.12.6.3. Channel Strategy 21.4.13. Mankind Pharma 21.4.13.1. Overview 21.4.13.2. Product Portfolio 21.4.13.3. Key Financials 21.4.13.4. Sales Footprint 21.4.13.5. SWOT Analysis 21.4.13.6. Strategy Overview 21.4.13.6.1. Marketing Strategy 21.4.13.6.2. Product Strategy 21.4.13.6.3. Channel Strategy 21.4.14. Church & Dwight Co. Ltd., 21.4.14.1. Overview 21.4.14.2. Product Portfolio 21.4.14.3. Key Financials 21.4.14.4. Sales Footprint 21.4.14.5. SWOT Analysis 21.4.14.6. Strategy Overview 21.4.14.6.1. Marketing Strategy 21.4.14.6.2. Product Strategy 21.4.14.6.3. Channel Strategy 22. Assumptions and Acronyms Used 23. Research Methodology
Explore Healthcare Insights
View Reports