At-Home Pregnancy Testing Market Outlook (2023 to 2033)

The at-home pregnancy testing market size is projected to be worth US$ 704.5 million in 2023. The market is likely to surpass US$ 1.1 billion by 2033 at a CAGR of 4.5% during the forecast period. Self-contained pregnancy and fertility rapid test kits are gaining popularity due to their speedy results and ease of use. Pregnancy tests that are quick and accurate can help women decide early on whether to confirm or reject their pregnancy. Along with the incidence of infertility and gynecological issues, the use of the kits for detecting and confirming pregnancy is also growing. Gynecological conditions make it difficult for women to get pregnant; as a result, they frequently utilize these kits, which indirectly boosts the product's sales.

Other Drivers Propelling the Demand for At-home Pregnancy Testing Market include:

  • Consumers accept and appreciate at-home pregnancy testing due to its convenience and cost effective, and there are more options available, especially in post-abortion care.
  • In the upcoming months, major important players want to use influencer marketing to raise exposure and brand recognition on social media platforms. Thus, the branding strategies by the players aiding the market growth.
  • Many current pregnancy tests promise to be reliable even before a missed menstruation, allowing for early pregnancy discovery. These early detection technologies are attracting end users, which is assisting market growth.
  • As a consequence of increased R&D work in the field of Personalised self-assessment kits for pregnancy tests, the market for at-home testing kits or medical devices with better healthcare services has developed.

Challenges for Companies /Manufacturers in the At-home Pregnancy Testing Market:

  • At-home pregnancy testing kits or equipment have undeniably facilitated the procedure of validating the individual's worry. However, there is always some uncertainty regarding the outcome's correctness.
  • Lack of understanding of test kits leads to the use of alternative laboratory tests, which severely hampers the market.
  • When compared to standard laboratory-based examinations, the test menu for at-home exams is quite restricted. Complex or specialized tests may still need a visit to a healthcare center, limiting at-home testing's commercial potential.

Opportunities in the At-home Pregnancy Testing Market Industry:

  • At-home pregnancy tests allow you to test in the privacy of your own home, without having to see a healthcare practitioner or a laboratory.
  • Pregnancy tests are widely available in pharmacies, grocery shops, and internet sellers, making them easily accessible to women who fear they are pregnant.
  • At-home pregnancy tests are often less expensive than doctor consultations or laboratory testing for pregnancy confirmation.

Latest Trends in the At-home Pregnancy Testing Market:

  • Manufacturers are constantly increasing the sensitivity of pregnancy tests, allowing them to detect lower amounts of human chorionic gonadotropin (hCG), the pregnancy hormone, and offer findings faster.
  • Digital pregnancy tests, which display the result as words (pregnant" or not pregnant) rather than traditional lines, are becoming increasingly common. These tests frequently have extra features such as a countdown timer or a conception indication.
  • Some pregnancy tests integrate with smartphones, allowing users to sync test results with a mobile app for simple tracking and sharing of pregnancy-related information.
  • With the advancement of technology, at-home pregnancy tests may include connectivity technologies such as Wi-Fi or Bluetooth to transfer findings or other data to healthcare practitioners or applications for additional research.
Attributes Details
At-home Pregnancy Testing Market Size (2023) US$ 704.5 million
At-home Pregnancy Testing Market Projected Size (2033) US$ 1.1 billion
Value CAGR (2023 to 2033) 4.5%

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2017 to 2022 At-home Pregnancy Testing Market Demand Outlook Compared to 2023 to 2033 Forecast

From 2017 to 2022, the global at-home pregnancy testing market experienced a CAGR of 3.0%, reaching a market size of US$ 704.5 million in 2023.

From 2017 to 2022, the global at-home pregnancy testing market industry witnessed steady growth due to the increased awareness and acceptance of at-home pregnancy testing. At-home pregnancy test kits have gotten increasingly accurate and dependable over time, providing findings with a high degree of confidence. This improvement in performance has increased customer trust and increased the popularity of these tests.

The societal change towards more open conversations about reproductive health, particularly pregnancy and fertility, has contributed to the rise of at-home pregnancy test kits. As the stigma around these issues fades, women feel more at ease taking care of their reproductive health using these kits.

The legalization of over-the-counter sales of pregnancy test kits in certain countries has considerably aided industry expansion. This made it possible for women to acquire these tests without a prescription, resulting in greater adoption.

Future Forecast for At-home Pregnancy Testing Market Industry:

Looking ahead, the global at-home pregnancy testing market industry is expected to rise at a CAGR of 4.5% from 2023 to 2033. During the forecast period, the market size is expected to reach US$ 1.1 billion by 2033.

The at-home pregnancy testing market industry is expected to continue its growth trajectory from 2023 to 2033. Continued technological improvements are anticipated to increase the accuracy, sensitivity, and usability of at-home pregnancy test kits. This might include improvements in detecting methods, user interfaces, smartphone integration, and connection capabilities, all of which could boost demand for these goods.

With more women working and leading busy lifestyles, the simplicity and accessibility of at-home pregnancy test kits becomes even more enticing. The ability to confirm pregnancy swiftly and discreetly without the necessity for medical checkups can be a key element in driving market expansion.

Country-Wise Insights

At-home Pregnancy Testing Market to Surge in the United States Due to Rising Awareness and Accessibility.

Country The United States
Market Size (US$ million) by End of Forecast Period (2033) US$ 344.7 million
CAGR % 2023 to End of Forecast (2033) 5.2%

The at-home pregnancy testing market industry in the United States is expected to reach a market size of US$ 344.7 million by 2033, expanding at a CAGR of 5.2%. There is a high level of awareness and adoption of at-home pregnancy testing kits among women in United States. The convenience, privacy, and ease of use offered by theses kits have contributed to their widespread acceptance.

At-home pregnancy testing kits are widely available in pharmacies, drugstores, supermarkets, and online stores. The easy accessibility and affordability of these kits make them a convenient choice for women seeking to confirm their pregnancy status.

Rising Demand for At-home Pregnancy Testing Market is Due to the Trends for Self-care and Self-diagnosis.

Country The United Kingdom
Market Size (US$ million) by End of Forecast Period (2033) US$ 56.7 million
CAGR % 2023 to End of Forecast (2033) 4.9%

The at-home pregnancy testing market industry in the United Kingdom is expected to reach a market share of US$ 56.7 million, expanding at a CAGR of 4.9% during the forecast period due to growing demand for self-care. The United Kingdom has witnessed an increasing trend of self-care and self-diagnosis. At-home pregnancy testing kits align with this trend, allowing women to manage their healthcare needs in the privacy of their homes.

Notable Growth Expected in China's At-home Pregnancy Testing Market as Sudden Rise in the Overall Population

Country China
Market Size (US$ million) by End of Forecast Period (2033) US$ 118.6 million
CAGR % 2023 to End of Forecast (2033) 6.0%

The at-home pregnancy testing market industry in China is anticipated to reach a market size of US$ 118.6 million, moving at a CAGR of 6.0% during the forecast period due to the expanding urban population. Chinas urban population is growing rapidly, leading to increased demand for convenient and accessible healthcare solution. At-home pregnancy kits provide an easy and discreet method for women to determine their pregnancy status without the need for a clinic visit.

Rising Female Workforce Participation to Drive Market Growth in Japan

Country Japan
Market Size (US$ million) by End of Forecast Period (2033) US$ 61.7 million
CAGR % 2023 to End of Forecast (2033) 4.7%

The at-home pregnancy testing market industry in Japan is estimated to reach a market size of US$ 61.7 million by 2033, thriving at a CAGR of 4.7%. The increasing participation of women in the workforce in the country has led to higher demand for at-home pregnancy testing kits. These kits enable women to quickly and discreetly confirm their pregnancy status, facilitating informed decisions about their careers and personal lives.

Demand for At-home Pregnancy Testing Market is Rising Due to Increasing Adoption of E-commerce and Online Retail.

Country South Korea
Market Size (US$ million) by End of Forecast Period (2033) US$ 34.0 million
CAGR % 2023 to End of Forecast (2033) 5.2%

The at-home pregnancy testing market industry in South Korea is expected to reach a market size of US$ 34.0 million, expanding at a CAGR of 5.2% during the forecast period. The rise in of e-commerce and online retail platforms in China has facilitated the availability and accessibility of at-home pregnancy testing kits. Online platforms offer a wide range of brands and options, making it convenient for consumers to purchase these kits from the comfort of their homes.

Sabyasachi Ghosh
Sabyasachi Ghosh

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Category-Wise Insights

Line Indicator Devices to Dominate At-home Pregnancy Testing Market Industry with 4.0% CAGR through 2033

The line indicator devices is expected to dominate the at-home pregnancy testing market industry with a CAGR of 4.0% from 2023 to 2033. This segment captures a significant market share in 2023 due to its rapid testing procedures and detection

Many women prefer to detect pregnancy at the earliest possible stage, line indicators are designed to detect even low levels of hCG in Urine, enabling early pregnancy detection. Rising desire for early confirmation of pregnancy contributes to the demand for line indications in at-home pregnancy testing kits

How the hCG Urine Test are Driving At-home Pregnancy Testing Market?

hCG urine test are expected to dominate the at-home pregnancy testing market industry with a CAGR of 7.8% from 2023 to 2033. This segment captures a significant market share in 2023.

Urine tests are one of the most common methods used in pregnancy testing kits to detect the presence of human chronic gonadotrophin hormone in woman’s urine.

Which Distribution Channel Is Widely Adopted In the Market?

The retail sales in dominating the at home pregnancy testing market and is projected to grow at a CAGR of 4.8% over the forecast duration. The ease of availability of the testing kits without prescription in the retail pharmacies the adoption is high.

How Key Players Stay Competitive in the At-home Pregnancy Testing Market Industry?

The at-home pregnancy testing sector is fiercely competitive, with many companies fighting for market dominance. To stay ahead of the competition in such a circumstance, essential players must employ smart techniques.

Key Strategies Used by the Participants

  • Product Development

To produce innovative goods that increase efficacy, dependability, and cost-effectiveness, businesses make significant investments in R&D. Product innovation enables companies to stand out from the competition while also meeting the shifting needs of their customers.

  • Strategic Alliances & Collaborations

Strategic alliances and partnerships with other businesses are regularly formed by major players in an industry to take advantage of each other's advantages and expand their market reach. Through such arrangements, businesses may also obtain access to new technologies and markets.

  • Expansion into Emerging Markets

The market for at-home pregnancy testing is rising quickly in developing nations like China and India. To boost their presence in these regions, major companies are expanding their distribution networks and building regional manufacturing sites.

  • Acquisitions and mergers

Key companies in the at-home pregnancy testing market routinely employ mergers and acquisitions to strengthen their market positions, broaden their product offerings, and enter new markets.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Key Players in the At-home Pregnancy Testing Market Industry

  • Alere Inc.
  • Quidel Corporation
  • Prestige Brands Holdings, Inc.
  • Church & Dwight Co., Inc.
  • Abbott Laboratories
  • Procter & Gamble Co.
  • bioMérieux SA
  • Geratherm Medical AG
  • DCC Plc.
  • Swiss Precision Diagnostics GmbH
  • Yancheng Cordial Medlab Co.,Ltd.
  • Hangzhou Laihe Biotech Co., Ltd.
  • Mankind Pharma
  • Church & Dwight Co. Ltd.,

Key Developments in the At-home Pregnancy Testing Market:

  • On 23rd April 2022, Prega News, a pregnancy test kit brand owned by Mankind Pharma, has introduced a brand-new and sophisticated pregnancy detection test kit for the Indian market.
  • 10th June, 2022, Mylab Discovery Solutions, a biotech startup, has entered the women's healthcare market with the release of the PregaScreen home pregnancy test kit.

Segmentation Analysis of the At-home Pregnancy Testing Market

By Product:

  • Line Indicator
    • Cassettes
    • Midstreams
    • Strips
    • Dip Cards
  • Digital Devices
    • Branded Test Kits
    • Private Label Test Kits

By Detection Type:

  • FSH Urine Test
  • LH Urine Test
  • hCG Blood
  • hCG Urine Test

By Distribution Channel:

  • Institutional Sales
    • Hospital Pharmacies
    • Gynecology Clinics
    • IVF Clinics
    • Maternity Care Centers
  • Retail Sales
    • Retail Pharmacies
    • Drug Stores
    • Hypermarkets & Supermarkets
    • Online Sales

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Frequently Asked Questions

How Big is the At-Home Pregnancy Testing Market in 2023?

The market is expected to be valued at US$ 704.5 million in 2023.

Who are the Key At-Home Pregnancy Testing Market Players?

Alere Inc. and Quidel Corporation are the key market players.

How was the Historical Performance of the Market?

The market developed at a CAGR of 3.0% from 2017 to 2022.

What Opportunities Await the Market Players?

Rise in research and activities to boost the market prospects.

What is the Projected Growth Outlook for the Market?

The market is forecast to register a CAGR of 4.5% through 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
    2.3. Inclusions and Exclusions
3. Key Market Trends
    3.1. Key Trends Impacting the Market
    3.2. Product Innovation / Development Trends
4. Value Added Insights
    4.1. Product Adoption / Usage Analysis
    4.2. Product Features/ USPs
    4.3. Recent Product Approvals/Launches
    4.4. Reimbursement Scenario
    4.5. Regulatory Landscape
    4.6. PESTEL Analysis
    4.7. Porter’s Analysis
5. Market Background
    5.1. Macro-Economic Factors
        5.1.1. Global GDP Growth Outlook
        5.1.2. Global Healthcare Expenditure Outlook
        5.1.3. Global Life Expectancy Outlook
    5.2. Forecast Factors - Relevance & Impact
        5.2.1. Key Player’s Historic Growth
        5.2.2. Increase in Urban Population
        5.2.3. Favourable Government Regulations
        5.2.4. Rising Demand for At Home Kits
        5.2.5. Technological Advancement in the Devices
        5.2.6. Trends for Self-care and Self-diagnosis
        5.2.7. Frequency of Product Approvals
    5.3. Dynamics
        5.3.1. Drivers
        5.3.2. Restraints
        5.3.3. Opportunity Analysis
6. Global Market Volume (in Units) Analysis 2017 to 2022 and Forecast, 2023 to 2033
    6.1. Historical Volume (in Units) Analysis, 2017 to 2022
    6.2. Current and Future Volume (in Units) Projections, 2023 to 2033
        6.2.1. Y-o-Y Growth Trend Analysis
7. Global Market - Pricing Analysis
    7.1. Regional Pricing Analysis By Product
    7.2. Pricing Break-up
        7.2.1. Manufacturer Level Pricing
        7.2.2. Distributor Level Pricing
    7.3. Global Average Pricing Analysis Benchmark
    7.4. Pricing Assumptions
8. Global Market Demand (in Value or Size in US$ Mn) Analysis 2017 to 2022 and Forecast, 2023 to 2033
    8.1. Historical Market Value (US$ Million) Analysis, 2017 to 2022
    8.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
        8.2.1. Y-o-Y Growth Trend Analysis
        8.2.2. Absolute $ Opportunity Analysis
9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Product, 2017 to 2022
    9.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Product, 2023 to 2033
        9.3.1. Line Indicator
                9.3.1.1.1. Cassettes
                9.3.1.1.2. Midstreams
                9.3.1.1.3. Strips
                9.3.1.1.4. Dip Cards
        9.3.2. Digital Devices
                9.3.2.1.1. Branded Test Kits
                9.3.2.1.2. Private Label Test Kits
    9.4. Market Attractiveness Analysis By Product
10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Detection Type
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (US$ Million) Analysis By Detection Type, 2017 to 2022
    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Detection Type, 2023 to 2033
        10.3.1. FSH Urine Test
        10.3.2. LH Urine Test
        10.3.3. hCG Blood
        10.3.4. hCG Urine Test
    10.4. Market Attractiveness Analysis By Detection Type
11. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (US$ Million) Analysis By Distribution Channel, 2017 to 2022
    11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033
        11.3.1. Institutional Sales
                11.3.1.1.1. Hospital Pharmacies
                11.3.1.1.2. Gynecology Clinics
                11.3.1.1.3. IVF Clinics
                11.3.1.1.4. Maternity Care Centers
                11.3.1.1.5. Retail Sales
        11.3.2. Retail S
                11.3.2.1.1. Retail Pharmacies
                11.3.2.1.2. Drug Stores
                11.3.2.1.3. Hypermarkets & Supermarkets
                11.3.2.1.4. Online Sales
    11.4. Market Attractiveness Analysis By Distribution Channel
12. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, by Region
    12.1. Introduction
    12.2. Historical Market Size (US$ Million) Analysis By Region, 2017 to 2022
    12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        12.3.1. North America
        12.3.2. Latin America
        12.3.3. Europe
        12.3.4. South Asia
        12.3.5. East Asia
        12.3.6. Oceania
        12.3.7. Middle East and Africa (MEA)
    12.4. Market Attractiveness Analysis By Region
13. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    13.1. Introduction
    13.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    13.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        13.3.1. By Country
            13.3.1.1. USA
            13.3.1.2. Canada
        13.3.2. By Product
        13.3.3. By Detection Type
        13.3.4. By Distribution Channel
    13.4. Market Attractiveness Analysis
        13.4.1. By Country
        13.4.2. By Product
        13.4.3. By Detection Type
        13.4.4. By Distribution Channel
    13.5. Country Level Analysis & Forecast
        13.5.1. USA Market Analysis
            13.5.1.1. Introduction
            13.5.1.2. Market Analysis and Forecast by Market Taxonomy
                13.5.1.2.1. By Product
                13.5.1.2.2. By Detection Type
                13.5.1.2.3. By Distribution Channel
        13.5.2. Canada Market Analysis
            13.5.2.1. Introduction
            13.5.2.2. Market Analysis and Forecast by Market Taxonomy
                13.5.2.2.1. By Product
                13.5.2.2.2. By Detection Type
                13.5.2.2.3. By Distribution Channel
    13.6. Market Trends
    13.7. Key Market Participants - Intensity Mapping
    13.8. Drivers and Restraints - Impact Analysis
14. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    14.1. Introduction
    14.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    14.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        14.3.1. By Country
            14.3.1.1. Brazil
            14.3.1.2. Mexico
            14.3.1.3. Argentina
            14.3.1.4. Rest of Latin America
        14.3.2. By Product
        14.3.3. By Detection Type
        14.3.4. By Distribution Channel
    14.4. Market Attractiveness Analysis
        14.4.1. By Country
        14.4.2. By Product
        14.4.3. By Detection Type
        14.4.4. By Distribution Channel
    14.5. Country Level Analysis & Forecast
        14.5.1. Brazil Market Analysis
            14.5.1.1. Introduction
            14.5.1.2. Market Analysis and Forecast by Market Taxonomy
                14.5.1.2.1. By Product
                14.5.1.2.2. By Detection Type
                14.5.1.2.3. By Distribution Channel
        14.5.2. Mexico Market Analysis
            14.5.2.1. Introduction
            14.5.2.2. Market Analysis and Forecast by Market Taxonomy
                14.5.2.2.1. By Product
                14.5.2.2.2. By Detection Type
                14.5.2.2.3. By Distribution Channel
        14.5.3. Argentina Market Analysis
            14.5.3.1. Introduction
            14.5.3.2. Market Analysis and Forecast by Market Taxonomy
                14.5.3.2.1. By Product
                14.5.3.2.2. By Detection Type
                14.5.3.2.3. By Distribution Channel
    14.6. Market Trends
    14.7. Key Market Participants - Intensity Mapping
    14.8. Drivers and Restraints - Impact Analysis
15. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    15.1. Introduction
    15.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    15.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        15.3.1. By Country
            15.3.1.1. Germany
            15.3.1.2. France
            15.3.1.3. Italy
            15.3.1.4. UK
            15.3.1.5. Spain
            15.3.1.6. Russia
            15.3.1.7. BENELUX
            15.3.1.8. Rest of Europe
        15.3.2. By Product
        15.3.3. By Detection Type
        15.3.4. By Distribution Channel
    15.4. Market Attractiveness Analysis
        15.4.1. By Country
        15.4.2. By Product
        15.4.3. By Detection Type
        15.4.4. By Distribution Channel
    15.5. Country Level Analysis & Forecast
        15.5.1. Germany Market Analysis
            15.5.1.1. Introduction
            15.5.1.2. Market Analysis and Forecast by Market Taxonomy
                15.5.1.2.1. By Product
                15.5.1.2.2. By Detection Type
                15.5.1.2.3. By Distribution Channel
        15.5.2. France Market Analysis
            15.5.2.1. Introduction
            15.5.2.2. Market Analysis and Forecast by Market Taxonomy
                15.5.2.2.1. By Product
                15.5.2.2.2. By Detection Type
                15.5.2.2.3. By Distribution Channel
        15.5.3. Italy Market Analysis
            15.5.3.1. Introduction
            15.5.3.2. Market Analysis and Forecast by Market Taxonomy
                15.5.3.2.1. By Product
                15.5.3.2.2. By Detection Type
                15.5.3.2.3. By Distribution Channel
        15.5.4. UK Market Analysis
            15.5.4.1. Introduction
            15.5.4.2. Market Analysis and Forecast by Market Taxonomy
                15.5.4.2.1. By Product
                15.5.4.2.2. By Detection Type
                15.5.4.2.3. By Distribution Channel
        15.5.5. Spain Market Analysis
            15.5.5.1. Introduction
            15.5.5.2. Market Analysis and Forecast by Market Taxonomy
                15.5.5.2.1. By Product
                15.5.5.2.2. By Detection Type
                15.5.5.2.3. By Distribution Channel
        15.5.6. Russia Market Analysis
            15.5.6.1. Introduction
            15.5.6.2. Market Analysis and Forecast by Market Taxonomy
                15.5.6.2.1. By Product
                15.5.6.2.2. By Detection Type
                15.5.6.2.3. By Distribution Channel
        15.5.7. BENELUX Market Analysis
            15.5.7.1. Introduction
            15.5.7.2. Market Analysis and Forecast by Market Taxonomy
                15.5.7.2.1. By Product
                15.5.7.2.2. By Detection Type
                15.5.7.2.3. By Distribution Channel
    15.6. Market Trends
    15.7. Key Market Participants - Intensity Mapping
    15.8. Drivers and Restraints - Impact Analysis
16. South Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    16.1. Introduction
    16.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    16.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        16.3.1. By Country
            16.3.1.1. India
            16.3.1.2. Thailand
            16.3.1.3. Indonesia
            16.3.1.4. Malaysia
            16.3.1.5. Rest of South Asia
        16.3.2. By Product
        16.3.3. By Detection Type
        16.3.4. By Distribution Channel
    16.4. Market Attractiveness Analysis
        16.4.1. By Country
        16.4.2. By Product
        16.4.3. By Detection Type
        16.4.4. By Distribution Channel
    16.5. Country Level Analysis & Forecast
        16.5.1. India Market Analysis
            16.5.1.1. Introduction
            16.5.1.2. Market Analysis and Forecast by Market Taxonomy
                16.5.1.2.1. By Product
                16.5.1.2.2. By Detection Type
                16.5.1.2.3. By Distribution Channel
        16.5.2. Thailand Market Analysis
            16.5.2.1. Introduction
            16.5.2.2. Market Analysis and Forecast by Market Taxonomy
                16.5.2.2.1. By Product
                16.5.2.2.2. By Detection Type
                16.5.2.2.3. By Sample Type
                16.5.2.2.4. By Distribution Channel
        16.5.3. Indonesia Market Analysis
            16.5.3.1. Introduction
            16.5.3.2. Market Analysis and Forecast by Market Taxonomy
                16.5.3.2.1. By Product
                16.5.3.2.2. By Detection Type
                16.5.3.2.3. By Distribution Channel
        16.5.4. Malaysia Market Analysis
            16.5.4.1. Introduction
            16.5.4.2. Market Analysis and Forecast by Market Taxonomy
                16.5.4.2.1. By Product
                16.5.4.2.2. By Detection Type
                16.5.4.2.3. By Distribution Channel
    16.6. Market Trends
    16.7. Key Market Participants - Intensity Mapping
    16.8. Drivers and Restraints - Impact Analysis
17. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    17.1. Introduction
    17.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    17.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        17.3.1. By Country
            17.3.1.1. China
            17.3.1.2. Japan
            17.3.1.3. South Korea
        17.3.2. By Product
        17.3.3. By Detection Type
        17.3.4. By Distribution Channel
    17.4. Market Attractiveness Analysis
        17.4.1. By Country
        17.4.2. By Product
        17.4.3. By Detection Type
        17.4.4. By Distribution Channel
    17.5. Country Level Analysis & Forecast
        17.5.1. China Market Analysis
            17.5.1.1. Introduction
            17.5.1.2. Market Analysis and Forecast by Market Taxonomy
                17.5.1.2.1. By Product
                17.5.1.2.2. By Detection Type
                17.5.1.2.3. By Distribution Channel
        17.5.2. Japan Market Analysis
            17.5.2.1. Introduction
            17.5.2.2. Market Analysis and Forecast by Market Taxonomy
                17.5.2.2.1. By Product
                17.5.2.2.2. By Detection Type
                17.5.2.2.3. By Distribution Channel
        17.5.3. South Korea Market Analysis
            17.5.3.1. Introduction
            17.5.3.2. Market Analysis and Forecast by Market Taxonomy
                17.5.3.2.1. By Product
                17.5.3.2.2. By Detection Type
                17.5.3.2.3. By Distribution Channel
    17.6. Market Trends
    17.7. Key Market Participants - Intensity Mapping
    17.8. Drivers and Restraints - Impact Analysis
18. Oceania Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    18.1. Introduction
    18.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    18.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        18.3.1. By Country
            18.3.1.1. Australia
            18.3.1.2. New Zealand
        18.3.2. By Product
        18.3.3. By Detection Type
        18.3.4. By Distribution Channel
    18.4. Market Attractiveness Analysis
        18.4.1. By Country
        18.4.2. By Product
        18.4.3. By Detection Type
        18.4.4. By Distribution Channel
    18.5. Country Level Analysis & Forecast
        18.5.1. Australia Market Analysis
            18.5.1.1. Introduction
            18.5.1.2. Market Analysis and Forecast by Market Taxonomy
                18.5.1.2.1. By Product
                18.5.1.2.2. By Detection Type
                18.5.1.2.3. By Distribution Channel
        18.5.2. New Zealand Market Analysis
            18.5.2.1. Introduction
            18.5.2.2. Market Analysis and Forecast by Market Taxonomy
                18.5.2.2.1. By Product
                18.5.2.2.2. By Detection Type
                18.5.2.2.3. By Distribution Channel
    18.6. Market Trends
    18.7. Key Market Participants - Intensity Mapping
    18.8. Drivers and Restraints - Impact Analysis
19. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033
    19.1. Introduction
    19.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Market Taxonomy, 2017 to 2022
    19.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033
        19.3.1. By Country
            19.3.1.1. GCC Countries
            19.3.1.2. Türkiye
            19.3.1.3. Northern Africa
            19.3.1.4. South Africa
            19.3.1.5. Rest of Middle East and Africa
        19.3.2. By Product
        19.3.3. By Detection Type
        19.3.4. By Distribution Channel
    19.4. Market Attractiveness Analysis
        19.4.1. By Country
        19.4.2. By Product
        19.4.3. By Detection Type
        19.4.4. By Distribution Channel
    19.5. Country Level Analysis & Forecast
        19.5.1. GCC Countries Market Analysis
            19.5.1.1. Introduction
            19.5.1.2. Market Analysis and Forecast by Market Taxonomy
                19.5.1.2.1. By Product
                19.5.1.2.2. By Detection Type
                19.5.1.2.3. By Distribution Channel
        19.5.2. Türkiye Market Analysis
            19.5.2.1. Introduction
            19.5.2.2. Market Analysis and Forecast by Market Taxonomy
                19.5.2.2.1. By Product
                19.5.2.2.2. By Detection Type
                19.5.2.2.3. By Distribution Channel
        19.5.3. Northern Africa Market Analysis
            19.5.3.1. Introduction
            19.5.3.2. Market Analysis and Forecast by Market Taxonomy
                19.5.3.2.1. By Product
                19.5.3.2.2. By Detection Type
                19.5.3.2.3. By Distribution Channel
        19.5.4. South Africa Market Analysis
            19.5.4.1. Introduction
            19.5.4.2. Market Analysis and Forecast by Market Taxonomy
                19.5.4.2.1. By Product
                19.5.4.2.2. By Detection Type
                19.5.4.2.3. By Distribution Channel
    19.6. Market Trends
    19.7. Key Market Participants - Intensity Mapping
    19.8. Drivers and Restraints - Impact Analysis
20. Market Structure Analysis
    20.1. Market Analysis by Tier of Companies
    20.2. Market Share Analysis of Top Players
    20.3. Market Presence Analysis
21. Competition Analysis
    21.1. Competition Dashboard
    21.2. Branding and Promotional Strategies, By Key Players
    21.3. Key Development Analysis
    21.4. Competition Deep Dive
        21.4.1. Alere Inc.
            21.4.1.1. Overview
            21.4.1.2. Product Portfolio
            21.4.1.3. Key Financials
            21.4.1.4. Sales Footprint
            21.4.1.5. SWOT Analysis
            21.4.1.6. Strategy Overview
                21.4.1.6.1. Marketing Strategy
                21.4.1.6.2. Product Strategy
                21.4.1.6.3. Channel Strategy
        21.4.2. Quidel Corporation
            21.4.2.1. Overview
            21.4.2.2. Product Portfolio
            21.4.2.3. Key Financials
            21.4.2.4. Sales Footprint
            21.4.2.5. SWOT Analysis
            21.4.2.6. Strategy Overview
                21.4.2.6.1. Marketing Strategy
                21.4.2.6.2. Product Strategy
                21.4.2.6.3. Channel Strategy
        21.4.3. Prestige Brands Holdings, Inc.
            21.4.3.1. Overview
            21.4.3.2. Product Portfolio
            21.4.3.3. Key Financials
            21.4.3.4. Sales Footprint
            21.4.3.5. SWOT Analysis
            21.4.3.6. Strategy Overview
                21.4.3.6.1. Marketing Strategy
                21.4.3.6.2. Product Strategy
                21.4.3.6.3. Channel Strategy
        21.4.4. Church & Dwight Co., Inc.
            21.4.4.1. Overview
            21.4.4.2. Product Portfolio
            21.4.4.3. Key Financials
            21.4.4.4. Sales Footprint
            21.4.4.5. SWOT Analysis
            21.4.4.6. Strategy Overview
                21.4.4.6.1. Marketing Strategy
                21.4.4.6.2. Product Strategy
                21.4.4.6.3. Channel Strategy
        21.4.5. Abbott Laboratories
            21.4.5.1. Overview
            21.4.5.2. Product Portfolio
            21.4.5.3. Key Financials
            21.4.5.4. Sales Footprint
            21.4.5.5. SWOT Analysis
            21.4.5.6. Strategy Overview
                21.4.5.6.1. Marketing Strategy
                21.4.5.6.2. Product Strategy
                21.4.5.6.3. Channel Strategy
        21.4.6. Procter & Gamble Co.
            21.4.6.1. Overview
            21.4.6.2. Product Portfolio
            21.4.6.3. Key Financials
            21.4.6.4. Sales Footprint
            21.4.6.5. SWOT Analysis
            21.4.6.6. Strategy Overview
                21.4.6.6.1. Marketing Strategy
                21.4.6.6.2. Product Strategy
                21.4.6.6.3. Channel Strategy
        21.4.7. bioMérieux SA
            21.4.7.1. Overview
            21.4.7.2. Product Portfolio
            21.4.7.3. Key Financials
            21.4.7.4. Sales Footprint
            21.4.7.5. SWOT Analysis
            21.4.7.6. Strategy Overview
                21.4.7.6.1. Marketing Strategy
                21.4.7.6.2. Product Strategy
                21.4.7.6.3. Channel Strategy
        21.4.8. Geratherm Medical AG
            21.4.8.1. Overview
            21.4.8.2. Product Portfolio
            21.4.8.3. Key Financials
            21.4.8.4. Sales Footprint
            21.4.8.5. SWOT Analysis
            21.4.8.6. Strategy Overview
                21.4.8.6.1. Marketing Strategy
                21.4.8.6.2. Product Strategy
                21.4.8.6.3. Channel Strategy
        21.4.9. DCC Plc.
            21.4.9.1. Overview
            21.4.9.2. Product Portfolio
            21.4.9.3. Key Financials
            21.4.9.4. Sales Footprint
            21.4.9.5. SWOT Analysis
            21.4.9.6. Strategy Overview
                21.4.9.6.1. Marketing Strategy
                21.4.9.6.2. Product Strategy
                21.4.9.6.3. Channel Strategy
        21.4.10. Swiss Precision Diagnostics GmbH
            21.4.10.1. Overview
            21.4.10.2. Product Portfolio
            21.4.10.3. Key Financials
            21.4.10.4. Sales Footprint
            21.4.10.5. SWOT Analysis
            21.4.10.6. Strategy Overview
                21.4.10.6.1. Marketing Strategy
                21.4.10.6.2. Product Strategy
                21.4.10.6.3. Channel Strategy
        21.4.11. Yancheng Cordial Medlab Co., Ltd.
            21.4.11.1. Overview
            21.4.11.2. Product Portfolio
            21.4.11.3. Key Financials
            21.4.11.4. Sales Footprint
            21.4.11.5. SWOT Analysis
            21.4.11.6. Strategy Overview
                21.4.11.6.1. Marketing Strategy
                21.4.11.6.2. Product Strategy
                21.4.11.6.3. Channel Strategy
        21.4.12. Hangzhou Laihe Biotech Co., Ltd.
            21.4.12.1. Overview
            21.4.12.2. Product Portfolio
            21.4.12.3. Key Financials
            21.4.12.4. Sales Footprint
            21.4.12.5. SWOT Analysis
            21.4.12.6. Strategy Overview
                21.4.12.6.1. Marketing Strategy
                21.4.12.6.2. Product Strategy
                21.4.12.6.3. Channel Strategy
        21.4.13. Mankind Pharma
            21.4.13.1. Overview
            21.4.13.2. Product Portfolio
            21.4.13.3. Key Financials
            21.4.13.4. Sales Footprint
            21.4.13.5. SWOT Analysis
            21.4.13.6. Strategy Overview
                21.4.13.6.1. Marketing Strategy
                21.4.13.6.2. Product Strategy
                21.4.13.6.3. Channel Strategy
        21.4.14. Church & Dwight Co. Ltd.,
            21.4.14.1. Overview
            21.4.14.2. Product Portfolio
            21.4.14.3. Key Financials
            21.4.14.4. Sales Footprint
            21.4.14.5. SWOT Analysis
            21.4.14.6. Strategy Overview
                21.4.14.6.1. Marketing Strategy
                21.4.14.6.2. Product Strategy
                21.4.14.6.3. Channel Strategy
22. Assumptions and Acronyms Used
23. Research Methodology

Explore Healthcare Insights

View Reports
Future Market Insights

At-Home Pregnancy Testing Market

Schedule a Call