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Fertility Supplements Market

Fertility Supplements Market By Ingredient (Natural, Synthetic, Blend), Product Type (Capsules, Soft gels, Powders, Liquids), End Users (Men, Women), Distribution Channel (Over the counter, Prescribed) & Region - Forecast to 2021 - 2031

Fertility Supplements Market By Ingredient (Natural, Synthetic, Blend), Product Type (Capsules, Soft gels, Powders, Liquids), End Users (Men, Women), Distribution Channel (Over the counter, Prescribed) & Region - Forecast to 2021 - 2031

Fertility Supplements Market - Analysis, Outlook, Growth, Trends, Forecasts

Fertility Supplements Market Snapshot

[350 Pages Report] Newly released data from the fertility supplements market analyzed by FMI estimates that the fertility supplements market enjoyed year-on-year (YoY) growth of 8.3% in 2021 to total 243,820 MT. The fertility supplements market is expected to witness a prominent growth rate of a CAGR of 8.3% to reach the value of US$ 4,382 Mn in 2031.



Market Size Value in 2020

US$  1,817.6 Mn

Market Forecast Value in 2031

US$ 4,382 Mn

Global Growth Rate


Forecast Period


Fertility supplements have been found to aid in increasing fertility rates, healthy pregnancy, and boosting delivery by promoting ovulation and improving hormonal profiles. Men and women of childbearing age can both experience infertility to avoid which, consumers are taking preventative healthcare measures like fertility supplements, therefore, boosting the market.

According to research by the American Society for Reproductive Medicine, the male partner is responsible for infertility in roughly 40% of infertile couples, and approximately 80%–90% of these couples are treated with pharmaceuticals including fertility supplements products like herbal fertility supplements, natural fertility supplements, vegan fertility supplements, etc. As a result, boosting the fertility supplements market.

Fertility supplements business research performed by FMI covers crucial findings such as the latest developments by key producers and projected production capacity, the current pricing of various levels of the supply chain, and price optimization plan across the value chain, as well as an economic evaluation of fertility supplements manufacturing.

Historical Outlook vs Future Projections

As per FMI – market study and competitive intellect provider, in past few years, the inclusive market value for fertility supplements grew at a compound annual growth rate of around 6.4% in 2021.

Market participants are striving to strategically develop distribution warehouses for fertility supplements in order to support time- and cost-effective logistic operations. Rising infertility rates worldwide are another key factor for the rising demand for fertility supplements. 10% of women are facing infertility issues worldwide, according to WHO. The concern for the issue has caused a rise in the demand for the product.

Country-wise Analysis

Negative Impact of Increased Smoking in the US to Increase the Demand  

According to FMI, the US fertility supplements market is expected to grow at a CAGR of 8.9% by 2031 due to the fact that today's lifestyle causes more harm to the average person than ever before. According to the American Society for Reproductive Medicine, many men and women of reproductive age in the United States smoke cigarettes. Cigarette smoking has a negative impact on a person's general health and well-being. It also has a negative impact on their fertility. The fertility supplements market is expected to grow as more people become aware of the current problem and learn about potential remedies.

High Obesity Rates to Push the Germany Fertility Supplements Market 

Germany has a market share of 20.9% in the European fertility supplements market, in 2021 (According to FMI) with a growth rate of 8.6% over the assessment period.

In Germany, the rising frequency of obesity and the expanding number of diabetic patients are driving up demand for fertility supplements. Menstrual disorders and anovulation are more common in overweight women. Women who are overweight or obese are at a higher risk of having a miscarriage.

These women have a higher risk of sub fecundity and infertility, as well as higher risks of conception, miscarriage, and pregnancy problems, therefore, the country has a higher consumption of the product as a preventative measure.

Infertility to Increase the Sales of Fertility Supplements in India

India has a market share of 42.1% in the South Asian fertility supplements market, in 2021 (According to FMI) with a growth rate of 10.9% over the assessment period.

Infertility has been one of the most common health difficulties that many young couples have been dealing with in recent years in the country. Sedentary lives with little physical activity, growing stress levels, and unpredictable sleep patterns are only a few of the factors that contribute to infertility, pushing some to resort to in vitro fertilization. Infertility affects between 10% to 14% of the Indian population, according to The Indian Society of Assisted Reproduction, with greater rates in metropolitan areas, where one out of every six couples is affected.

Preventative Measure against Infertility to Aid the Market in Brazil.

According to the most recent assessment by FMI, the fertility supplements market size of Brazil in 2021 is US$ 77.0 Mn and is expected to expand at a CAGR of 7.1% by 2031.

Preterm birth has been on the rise all throughout the world, especially in Brazil. Because of the greater rates of morbidity and mortality, as well as the long-term health consequences of preterm birth, posing a substantial public health threat. This augments the sales of fertility supplements in the Brazilian market as a preventative measure.

Raising Awareness of the Benefits to Propel the Market Demand in China

According to FMI, the sales of fertility supplements in China are assessed at around 51.6% of the overall East Asian market in 2021, with a growth rate of 7.6%.

The growth has been recorded due to the rising awareness of the benefits provided by fertility supplements for to be mothers. The heightening knowledge about, supplementing may also be beneficial when attempting to conceive, which is also boosting the market in the country.

Category-wise Insights

Technical Advances to Boost Natural Fertility Supplements Market

The natural fertility supplements segment of the market holds a significant percentage, which is expected to rise at a CAGR of 9.0% by 2031.

In 2021, the natural segment of the fertility supplements market accounted for US$ 1,057.3 Mn and is expected to expand at a market share of 56.7% by 2031 due to the introduction of innovative products and technical advances like nutrition trackers, fitness trackers, etc., in the health and wellness industry.  In the near future, increasing the use of plant-derived products for a healthy lifestyle and lowering the risk of side effects is predicted to drive demand even higher.

Demand for Fertility Supplements by Women Population to Boost the Market

According to FMI, the women population is anticipated to witness a significant consumption of fertility supplements and experience a lucrative growth rate of CAGR 8.2% over the forecast period.

Immune system factors, varicocele, hypogonadism, systemic disease, urogenital infection, sexual factors, are some of the prominent factors leading to fertility problems in women, therefore, promoting the fertility supplements market amongst this end user category.

Scope for Innovation to Boost the Capsule Fertility Supplements Market

The capsules category accounted for a significant market share of 43.5% in the fertility supplements industry in 2021. These solutions allow for innovative ingredient combinations, give protection from sensitive ingredients, prevent gastrointestinal irritation, and assure the delivery of oil and fat-soluble nutrients. This element is expected to contribute to the boost of the capsule fertility supplements market.

Competition Landscape: Top Fertility Supplements Companies

The players are expanding in number due to the rising demand for fertility supplements in various parts of the world. The companies are working on research and development to understand the market in-depth and innovate the product to match the competition like organic, non-GMO, etc.

A prenatal nutrition and education company, needed, has raised $5.8 million through seed funding to expand its products offerings to include sleep, stress, and reproductive difficulties. The money will also be used to fund new clinical studies on nutrition during pregnancy by the Los Angeles-based company, therefore, promoting the fertility supplements market growth.

Fertility Supplements Industry Report Scope



Market Size Value in 2020

US$  1,817.6 Mn

Market Forecast Value in 2031

US$ 4,382 Mn

Global Growth Rate


Forecast Period


Historical Data Available for


Market Analysis

MT for Volume and US$ Mn for Value

Key Regions Covered

North America, Latin America, Europe East Asia, South Asia, Oceania, and Middle East & Africa

Key Countries Covered

US, Canada, Brazil, Mexico, Rest of Latin America, Germany, Italy, France, UK, Spain, BENELUX, Nordic, Russia, Poland, Rest of Europe, India, Thailand, Indonesia, Malaysia, Singapore, Rest of South Asia, China, Japan, South Korea, Australia, New Zealand, GCC Countries, South Africa, Rest of MEA

Key Market Segments Covered

Type, Form, End User, Sales Channel, and Region

Key Companies Profiled


Available upon Request

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Market Segments Covered in Fertility Supplements Industry Analysis

By Type :

  • Capsules
  • Soft gels
  • Powders
  • Liquids
  • Others

By Form :

  • Natural
  • Synthetic
  • Blend

By End User :

  • Men
  • Women

By Sales Channel :

  • Over the counter
  • Prescribed

Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in the Report

How much is the fertility supplements market current worth?

The fertility supplements market size is worth more than US$ 1,968.4 Mn in 2021.
Fertility supplements consumption is expected to grow at a CAGR of around 8.3% during the period 2021-2031.
In terms of revenue fertility supplements grew at a CAGR of around 6.4% during 2016-2020
Fertility supplements are gaining traction as a preventative health care measure against rising infertility rates, and advanced technologies, are the latest trends of fertility supplements being observed in the market.
Market companies are choosing to aim at research and development, consolidation of distribution channels in emerging countries, new product introductions to stay a noticeable player in the global market.
The top 20 producers of fertility supplements hold around 45-50% of the market share.
The US, Australia, GCC Countries, China, and Germany are the major countries driving demand for fertility supplements.
Europe holds around 25.6% of the total fertility supplements revenue share in 2021.
The US fertility supplements market is projected to grow at a CAGR of around 8.9% over the next ten years.
The report presents a detailed cost analysis of fertility supplements based on form i.e. natural, synthetic, and blend.

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